HomeMy WebLinkAboutMarch 12-CityExtra
City of Edina • 4801 W. 50th St. • Edina, MN 55424
Contact: Krystal Caron, Communications Coordinator
Phone 952-826-0347 • kcaron@EdinaMN.gov • www.EdinaMN.gov
FOR IMMEDIATE RELEASE
City Implements New Tool for Distributing City Extra Emails
Edina, Minn., March 12, 2015 – The City of Edina recently upgraded the distribution tool used for City Extra
emails. Subscribers can expect to see improved messages with easier-to-access resources and links, better two-
way communication, more subscription possibilities and easier tools to manage subscriptions or unsubscribe.
“There is so much more that we can do with this new system. Emails will be sent using HTML, which will allow
us to produce much more polished emails,” explained Communications Coordinator Krystal Caron. “We can
now merge in certain information so emails may be more personalized to each subscriber. We also can include
photos. So, for example, Edina Liquor is now sending emails that include images of the products on special
rather than just plain text highlighting the sale.”
Edina uses City Extra to send emails to the community about a variety of things, including City Council updates,
City publications and notices, Engineering projects, neighborhood updates, Parks & Recreation updates, public
safety notices, and other general announcements. The City has nearly 90 different subscription lists with a total
of over 20,000 subscribers.
The email distribution software, MailChimp, also has reporting options that will give City staff a glimpse into
what emails are most useful to residents and what links recipients click most often. Caron explained that users
of City Extra shouldn’t notice any negative effects from this upgrade. If you have an account on the City of
Edina’s website, log in to update or create your subscription preferences. To create a new account,
visit www.EdinaMN.gov/CityExtra.
For more information, contact Communications Coordinator Krystal Caron at 952-826-0347 or
kcaron@EdinaMN.gov.
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