HomeMy WebLinkAbout2016-02-17 City Council Work SessionAgenda
City Council Work Session
City of Edina, Minnesota
Edina City Hall Community Room
Wednesday, February 17, 2016
6:00 PM
I.Call To Order
II.Roll Call
III.Grandview Facility Operations & Feasibility Study
IV.Adjournment
The City of Edina wants all residents to be comfortable being part of the
public process. If you need assistance in the way of hearing ampli%cation, an
interpreter, large-print documents or something else, please call 952-927-8861
72 hours in advance of the meeting.
Date: February 17, 2016 Agenda Item #: III.
To:Mayor and City Council Item Type:
Reports / Recommendation
From:Ann Kattreh, Director of Parks & Recreation
Item Activity:
Subject:Grandview Facility Operations & Feasibility Study Action
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
Provide specific direction on facility components that the Council would like the Task Force to continue to pursue
in a new community facility at Grandview.
INTRODUCTION:
Staff report is attached.
ATTACHMENTS:
Description
Grandview Facility Operational and Feasibility Study
Project Schedule
Grandview Facility Market Analysis
Grandview Open House Feedback - January 21, 2016
DRAFT Capital Cost Estimate
2014 Needs Assessment Survey - Grandview
DRAFT Space Program
DRAFT Pro Formas
Work Session PowerPoint Presentation
February 17, 2016
Mayor and City Council
Ann Kattreh
Parks & Recreation Director
Grandview Facility Operational and Feasibility Study
Information / Background:
The Grandview Facility Operational and Feasibility Study is going well and is on schedule. The task
force has met three times to review information and provide feedback and direction. The Arts and
Culture Commission and Park Board have received updates and provided feedback twice. A
community open house was held on Thursday, Jan. 21. Over 60 residents attended and provided
valuable feedback. Pros Consulting completed a market analysis. In early January, HGA and Parks &
Recreation Director Ann Kattreh interviewed several potential user/stakeholder groups. Those
stakeholder groups were: Active Adults (Senior), Art Center, Communications & Technology,
Community Ed, Historical Society, Fitness & Wellness and Youth.
Based on all input received to date, staff and the consulting teams have prepared a DRAFT space
program with a set of “core” facility components and another set of “enhanced” facility components.
Currently in the space program the facilities that are listed as the core programs are facilities that
would support a new Art Center, new Active Adult (senior) programming, fitness/education classes,
meeting rooms and a restaurant. Enhanced facilities include additional Art Center space, larger
lobby, drop-in childcare and indoor play structure, an event/performance venue, video production
space for the Edina Communications Department, fitness center with cardio, free weights, circuit
training and locker rooms, a gymnasium and leasable space for a wellness partner. Any of the
“enhanced” facilities could be added to the core program individually or as a group. The “core”
programs could be modified as well.
At the work session staff and the consulting team will present findings to date, along with potential
facility programs and their associated capital and operating budget implications. The work session
PowerPoint presentation is attached. Staff requests City Council feedback and specific direction on
the core and enhanced programs desired in a potential community facility at Grandview. The task
force needs City Council direction to continue to further refine the facility, capital costs, and pro
forma and move to the next stages of the study including site fit planning and preliminary building
STAFF REPORT Page 2
conceptual design. Please note that on the pro forma attachment there are multiple tabs on the
bottom of the Excel document that represent different facility configurations.
ACTION REQUESTED
Please provide specific direction on facility components (Core and Enhancements) that you would
like the task force to continue to pursue in a new community facility at Grandview.
OPTIONS INCLUDED ARE:
Art Center (Core)
Art Center (Enhanced)
Active Adult – Senior (Core)
Lobby (Core)
Lobby (Enhanced)
Restaurant (Core)
Drop-In Childcare (Enhanced)
Indoor Play Structure (Enhanced)
Event/Performance Venue (Enhanced)
Video Production (Enhanced)
Fitness Center (Enhanced)
Gymnasium (Enhanced)
Wellness Partner Lease Space (Enhanced)
Indoor Mechanical Room (Enhanced)
OPTIONS NOT INCLUDED AT THIS TIME:
Pool
Indoor Walking Track
Edina Historical Society relocation – However, gallery space is included in Lobby Enhancement
option
M e m o r a n d u m
TO: Edina Grandview Community Center Project Team
FROM: Victor Pechaty WRITER’S DIRECT DIAL 612-758-4226
DATE: V.2 - December 16, 2015
SUBJECT: Proposed Meeting Schedule and Tentative Agenda
December 9, 2015: Task Force - Project Initiation Meeting
Agenda:
I. Introductions
II. Feasibility Process Overview
III. Feasibility Study Master Schedule
IV. Programming Vision
December 17, 2015, 4:30PM: Arts and Culture Commission – Process Overview and Visioning
Jan 5 and 6, 2016: User Group Meetings
Agenda:
I. Introductions and Process Overview
II. Review Preliminary Market Analysis Findings
III. Define Program Vision
a. Define desired programming
b. Establish estimated program capacities
c. Review space/room quantities, sizes, special accommodation
d. Define adjacencies and potential program sharing/synergy within facility
User Groups:
a. Arts (refinement to prior program only)
b. Fitness/Wellness (60-90 min)
c. Senior Center (60-90 min)
d. Community Ed (60 min)
e. Edina Youth (60 min)
January 12, 2016, 7:00PM: Edina Park Board – Process Overview and Visioning
January 21, 2016, 7:30AM: Task Force Meeting
Agenda:
I. Review Market Analysis Findings
II. Review User Group Meeting Results
III. Review Draft Space Program – Building and Site
January 21, 2016, 7:00PM: Community Open House – Program Review/Input
January 28, 2016, 4:30PM: Arts & Culture Commission Review
February 4, 2016, 7:30AM: Task Force Meeting
Agenda:
I. Review Space Program – Building and Site
II. Review Site Fit Diagram
III. Review Preliminary Cost Models: Capital and Operating Costs
IV. Draft Presentation Content for Park Board, Cultural Council, and City Council
February 9, 2016, 7:00PM: Park Board Review
February 17, 2016, 5:30PM: City Council Review
March 10, 2016, 7:30AM: Task Force Meeting
Agenda:
I. Present Site Fit Plan and Massing Options
II. Facilitate Comparative Analysis
III. Define Preferred Option (may be hybrid of options presented)
March 10, 2016, 7:00PM: Community Open House – Design Options Review/Input
March 10+/-, 2016: Traffic Review
March 31, 2016, 7:30AM: Task Force Meeting
Agenda:
I. Present Preliminary Building and Site Concept
a. Site Plan
b. Floor Plans
c. Exterior Imagery
II. Review and Provide Direction to Design Team
April 12, 2016, 7:00PM: Park Board Review – Joint Meeting with Arts & Culture Commission
April 12, 2016, 7:00PM: Arts & Culture Commission Review – Joint Meeting with Park Board
April 19, 2016, 5:30PM: City Council Review
May 5, 2016, 7:30AM: Task Force Meeting
Agenda:
I. Present Draft Final Building and Site Concept
a. Site Plan
b. Floor Plans
c. Exterior Imagery
II. Review and Discuss Final Refinements
May 17, 2016: Submit Final Report
February 2016
City of Edina
Grandview Community Center Market Analysis
Grandview Community Center
i
Table of Contents
MARKET PROFILE....................................................................................................... 1
METHODOLOGY ................................................................................................................................................... 1
RACE AND ETHNICITY DEFINITIONS ....................................................................................................... 2
DEMOGRAPHIC ANALYSIS ............................................................................................................................ 3
MARKET TRENDS ..................................................................................................... 15
NATIONAL RECREATION TRENDS .......................................................................................................... 15
NATIONAL ARTS PROGRAMMING TRENDS ....................................................................................... 21
LOCAL TRENDS AND MARKET POTENTIAL ....................................................................................... 22
COMMUNITY SURVEY FINDINGS ........................................................................... 23
COMMUNITY NEED FOR RECREATION FACILITIES ...................................................................... 23
UNMET NEED FOR RECREATION FACILITIES .................................................................................. 24
IMPORTANCE OF RECREATION FACILITIES ..................................................................................... 25
SPACES RESIDENTS WOULD USE ......................................................................................................... 26
SPACES RESIDENTS WOULD USE MOST OFTEN .......................................................................... 27
SUMMARY.............................................................................................................................................................. 27
COMPETITORS AND SIMILAR PROVIDERS ........................................................... 28
COMMUNITY FACILITIES IN EDINA ......................................................................................................... 28
COMMUNITY FACILITIES IN NEIGHBORING CITIES ...................................................................... 30
PRIVATE FITNESS FACILITIES IN EDINA ............................................................................................. 33
ARTS FACILITIES IN THE REGION ........................................................................................................... 35
ARTS FACILITY BENCHMARK ANALYSIS ............................................................................................ 38
SUMMARY AND IMPLICATIONS .............................................................................. 56
Grandview Community Center
1
MARKET PROFILE
The Market Profile provides an understanding of the population within a 20 minute drive time from the
proposed location for the Grandview Community Center. This analysis is reflective of the total
population and findings relative to levels of interest in cultural, fitness and wellness programming
demonstrate similarities of demographic characteristics of participants including age segments,
educational and income levels, race, and ethnicity.
It is important to note that future projections are all based on historical patterns and unforeseen
circumstances during or after the time of the projections could have a significant bearing on the
validity of the final projections.
METHODOLOGY
Demographic data used for the analysis
was obtained from U.S. Census Bureau
and from Environmental Systems
Research Institute, Inc. (ESRI), the
largest research and development
organization dedicated to Geographical
Information Systems (GIS) and
specializing in population projections
and market trends. All data was
acquired in December 2015 and reflects
actual numbers as reported in the 2010
Censuses, and estimates for 2015 and
2020 as obtained by ESRI. Straight line
linear regression was utilized for
projected 2025 and 2030 demographics.
The target area boundaries were
utilized as the demographic analysis
boundary shown in the image to the
right.
City of Edina
2
RACE AND ETHNICITY DEFINITIONS
The minimum categories for data on race and ethnicity for Federal statistics, program administrative
reporting, and civil rights compliance reporting are defined as below. The Census 2010 data on race
are not directly comparable with data from the 2000 Census and earlier censuses; caution must be used
when interpreting changes in the racial composition of the US population over time. The latest (Census
2010) definitions and nomenclature are used within this analysis.
• American Indian – This includes a person having origins in any of the original peoples of North
and South America (including Central America), and who maintains tribal affiliation or
community attachment
• Asian – This includes a person having origins in any of the original peoples of the Far East,
Southeast Asia, or the Indian subcontinent including, for example, Cambodia, China, India,
Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam
• Black – This includes a person having origins in any of the black racial groups of Africa
• Native Hawaiian or Other Pacific Islander – This includes a person having origins in any of the
original peoples of Hawaii, Guam, Samoa, or other Pacific Islands
• White – This includes a person having origins in any of the original peoples of Europe, the
Middle East, or North Africa
• Hispanic or Latino – This is an ethnic distinction, a subset of a race as defined by the Federal
Government; this includes a person of Mexican, Puerto Rican, Cuban, South or Central
American, or other Spanish culture or origin, regardless of race
Grandview Community Center
3
DEMOGRAPHIC ANALYSIS
An analysis of the local demographic makeup is helpful when understanding the population of the
service area of the Grandview Community Center. This analysis is reflective of the total population of
the service areas and its key characteristics such as age segments, income levels, race, and ethnicity.
It is important to note that future projections will be based on historical patterns and the potential for
unforeseen circumstances during or after the time of the use and economic projections. The shifts in
these issues will have a significant bearing on the validity of the final projections offered in this study.
10 MINUTE DRIVE TIME SERVICE AREA
POPULATION
The population of the 10 minute drive time service area for Grandview Community Center has
increased slowly since the last official US Census from 19,634 residents in 2010 to 20,164 in 2015. This
represents an increase in the total population by an annual rate of 0.5%. This rate is below the
national growth averages of 1% annually. Projecting forward, the population is expected to rise slightly
above the current rate (0.6%) for the next 15 years. Based on those assumptions, the 10 minute drive
time service area is expected to have approximately 21,991 residents in 2030.
19
,
6
3
4
20
,
1
6
4
20
,
8
2
3
21
,
3
9
6
21
,
9
9
1
2010CENSUS 2015ESTIMATE 2020PROJECTION 2025PROJECTION 2030PROJECTION
POPULATION
City of Edina
4
AGE SEGMENTATION
By 2030, it is projected that the active adult population (55+) will make up 41.2% of the population in
the 10 minute drive time service area of the Grandview Community Center. This age group echoes a
national trend as a result of increased life expectancies. The movement of the baby boomer
generation through the lifespan also contributes to an aging population. Despite the growing active
adult population, the second highest percentage of population will be youth with approximately 2 out
of 10 people being under the age of 18 in 2030.
27.0%25.9%24.3%23.2%22.0%
12.8%14.0%13.9%14.6%15.0%
30.8%27.7%26.2%23.8%21.7%
29.4%32.5%35.7%38.5%41.2%
2010
CENSUS
2015
ESTIMATE
2020
PROJECTION
2025
PROJECTION
2030
PROJECTION
POPULATION BY AGE SEGMENT
<18 18-34 35-54 55+
Grandview Community Center
5
HOUSEHOLD INCOME
As observed in the table below, the 10 minute drive time service area of the Grandview Community
Center has income levels well above that of the State of Minnesota and the country, as a whole.
$6
0
,
4
8
2
$3
0
,
9
1
3
$2
8
,
1
5
5
$9
8
,
8
1
4
$5
9
,
8
3
6
$5
3
,
0
4
6
EDINA CITY MINNESOTA U.S.A.
COMPARATIVE INCOME
CHARACTERISTICS
Per Capita Income Median Household Income
City of Edina
6
RACE
From a race standpoint, the service area does not have a diverse landscape. The diversity in the
community is projected to stay relatively the same through the next 15 years.
92.76%91.62%90.36%89.28%88.24%
0.52%0.58%0.65%0.71%0.76%1.85%2.12%2.40%2.65%2.89%
2010
CENSUS
2015
ESTIMATE
2020
PROJECTION
2025
PROJECTION
2030
PROJECTION
POPULATION BY RACE
White Alone Black Alone American Indian
Asian Pacific Islander Some Other Race
Grandview Community Center
7
15 MINUTE DRIVE TIME SERVICE AREA POPULATION
POPULATION
The population of a 15 minute drive time service area for the Grandview Community Center has
increased slowly since the last official US Census from 153,635 residents in 2010 to 158.777 in 2015.
This represents an increase in the total population by an annual rate of 0.7%. This rate is below the
national growth averages of 1% annually. Projecting forward, the population is expected to rise slightly
above the current rate (0.8%) for the next 15 years. Based on those assumptions, the 15 minute drive
time service area is expected to have approximately 177.928 residents in 2030.
15
3
,
6
3
5
15
8
,
7
7
7
16
5
,
9
5
1
17
1
,
7
7
0
17
7
,
9
2
8
2010CENSUS 2015ESTIMATE 2020PROJECTION 2025PROJECTION 2030PROJECTION
POPULATION
City of Edina
8
AGE SEGMENTATION
By 2030, it is projected that the active adult population (55+) will make up 38.0% of the population in
the 15 minute drive time service area of the Grandview Community Center. This age group echoes a
national trend as a result of increased life expectancies. The movement of the baby boomer
generation through the lifespan also contributes to an aging population.
20.9%20.7%20.0%19.7%19.3%
22.2%21.0%20.1%19.2%18.3%
27.9%26.5%26.1%25.1%24.4%
29.0%31.7%33.8%36.0%38.0%
2010
CENSUS
2015
ESTIMATE
2020
PROJECTION
2025
PROJECTION
2030
PROJECTION
POPULATION BY AGE SEGMENT
<18 18-34 35-54 55+
Grandview Community Center
9
HOUSEHOLD INCOME
As observed in the table below, the 15 minute drive time service area of the Grandview Community
Center has income levels well above that of the State of Minnesota and the country, as a whole.
$4
8
,
2
7
9
$3
0
,
9
1
3
$2
8
,
1
5
5
$7
1
,
3
7
4
$5
9
,
8
3
6
$5
3
,
0
4
6
EDINA CITY MINNESOTA U.S.A.
COMPARATIVE INCOME
CHARACTERISTICS
Per Capita Income Median Household Income
City of Edina
10
RACE
From a race standpoint, the service area does not have a diverse landscape. The diversity in the
community is projected to stay relatively the same through the next 15 years.
84.27%82.43%80.32%78.62%76.98%
1.83%1.95%2.15%2.28%2.42%2.55%2.84%3.16%3.42%3.68%
2010CENSUS 2015ESTIMATE 2020PROJECTION 2025PROJECTION 2030PROJECTION
POPULATION BY RACE
White Alone Black Alone American Indian
Asian Pacific Islander Some Other Race
Grandview Community Center
11
20 MINUTE DRIVE TIME SERVICE AREA
POPULATION
The population of a 20 minute drive time service area for the Grandview Community Center has
increased slowly since the last official US Census from 522,957 residents in 2010 to 537,958 in 2015.
This represents an increase in the total population by an annual rate of 0.6%. This rate is below the
national growth averages of 1% annually. Projecting forward, the population is expected to rise at
slightly above the current rate (0.7%) for the next 15 years. Based on those assumptions, the 20
minute drive time service area is expected to have approximately 597,219 residents in 2030.
52
2
,
9
5
7
53
7
,
9
5
8
56
0
,
7
3
6
57
8
,
3
2
9
59
7
,
2
1
9
2010CENSUS 2015ESTIMATE 2020PROJECTION 2025PROJECTION 2030PROJECTION
POPULATION
City of Edina
12
AGE SEGMENTATION
By 2030, it is projected that the active adult population (55+) will make up 33.9% of the population in
the 20 minute drive time service area of the Grandview Community Center. This age group echoes a
national trend as a result of increased life expectancies. The movement of the baby boomer
generation through the lifespan also contributes to an aging population.
20.9%20.6%20.1%19.7%19.4%
26.4%25.0%23.8%22.7%21.6%
27.7%26.6%26.4%25.7%25.2%
25.1%27.8%29.7%31.9%33.9%
2010
CENSUS
2015
ESTIMATE
2020
PROJECTION
2025
PROJECTION
2030
PROJECTION
POPULATION BY AGE SEGMENT
<18 18-34 35-54 55+
Grandview Community Center
13
HOUSEHOLD INCOME
As observed in the table below, the 20 minute drive time service area of the Grandview Community
Center has income levels above that of the State of Minnesota and the country, as a whole.
$4
0
,
0
6
4
$3
0
,
9
1
3
$2
8
,
1
5
5
$6
1
,
9
4
5
$5
9
,
8
3
6
$5
3
,
0
4
6
EDINA CITY MINNESOTA U.S.A.
COMPARATIVE INCOME
CHARACTERISTICS
Per Capita Income Median Household Income
City of Edina
14
RACE
From a race standpoint, the service area has a diverse landscape. The diversity in the community is
projected to stay relatively the same through the next 15 years with the most significant change being
the increase in the Hispanic population.
DEMOGRAPHIC SUMMARY
Each of the measured service areas around the Grandview Community Center are demographically
similar and project to be similar in 15 years. The growth is slightly below that of national averages over
the next fifteen years. It is anticipated that the makeup of the service areas population will change as
it is expected to age over the next 15 years, however, will remain relatively affluent with income
levels above both state and national medians.
76.62%74.67%72.38%70.53%68.73%
10.49%11.26%12.17%12.90%13.61%
3.68%3.83%4.12%4.29%4.48%3.27%3.59%3.92%4.21%4.48%
2010
CENSUS
2015
ESTIMATE
2020
PROJECTION
2025
PROJECTION
2030
PROJECTION
POPULATION BY RACE
White Alone Black Alone American Indian
Asian Pacific Islander Some Other Race
Grandview Community Center
15
MARKET TRENDS
This section presents leisure, recreation, and arts participation trends for activities that are under
consideration for the Grandview Community Center. An analysis of both national and local trends are
presented.
NATIONAL RECREATION TRENDS
The following tables summarize the findings from the Sports & Fitness Industry Association’s (SFIA)
Sports, Fitness and Leisure Activities Topline Participation Report, a leading source for sport and
fitness research commonly used in assessing program feasibility. The study is based on interviews
regarding activity participation carried out in 2014 from more than 19,000 individuals and households.
Summary of National Participatory Trends Analysis
1. Number of “in-actives” decreased slightly, those ‘active to a healthy level’ on the rise
a. “In-actives” down 0.4% in 2013, from 80.4 million to 80.2 million
b. Approximately one-third of Americans (ages 6+) are active to a healthy level
2. Most popular sport and recreational activities
a. Fitness Walking (117 million)
b. Running/Jogging (54 million)
c. Treadmill (48 million)
3. Most participated in team sports
a. Basketball (23.7 million)
b. Tennis (17.7 million)
c. Baseball (13.3 million)
4. Activities most rapidly growing over last five years
a. Adventure Racing – up 159%
b. Non-traditional/Off-road Triathlon – up 156%
c. Traditional/Road Triathlon – up 140%
d. Squash – up 115%
e. Rugby – up 81%
5. Activities most rapidly declining over last five years
a. Wrestling – down 45%
b. In-line Roller Skating – down 40%
c. Touch Football – down 32%
d. Horseback Riding – down 29%
e. Slow-pitch Softball – down 29%
City of Edina
16
The information released by SFIA reveals that the most popular sport and recreational activities
include: fitness walking, treadmill, running/jogging, free weights and bicycling. Most of these
activities appeal to both young and old alike, can be done in most environments, are enjoyed
regardless of level of skill, and have minimal economic barriers to entry. These popular activities also
have appeal because of their social benefits. For example, although fitness activities are mainly self-
directed, people enjoy walking and biking with other individuals because it can offer a degree of
camaraderie.
Fitness walking has remained the most popular activity of the past decade by a large margin. Walking
participation during the latest year data was available (2013), reported over 117 million Americans had
walked for fitness at least once.
From a traditional team sport standpoint, basketball ranks highest among all sports, with nearly 24
million people reportedly participating in 2013. Team sports that have experienced significant growth
in participation are rugby, lacrosse, field hockey, ice hockey, gymnastics, beach volleyball, and
ultimate Frisbee– all of which have experienced double digit growth over the last five years. Most
recently, rugby, field hockey, and lacrosse underwent the most rapid growth among team sports from
2012 to 2013.
In the past year, there has been a slight 0.4% decrease of “in-actives” in America, from 80.4 million in
2012 to 80.2 million in 2013. According to the Physical Activity Council, an “inactive” is defined as an
individual that doesn’t take part in any “active” sport. Even more encouraging is that an estimated
33.9% of Americans above the age of 6 are active to a healthy level, taking part in a high calorie
burning activity three or more times per week.
Grandview Community Center
17
2008 2009 2010 2011 2012 2013 12-13 11-13 10-13 09-13 08-13
Basketball 26,108 25,131 25,156 24,790 23,708 23,669 -0.2%-4.5%-5.9%-5.8%-9.3%
Gymnastics 3,975 3,952 4,418 4,824 5,115 4,972 -2.8%3.1%12.5%25.8%25.1%
Ice Hockey 1,871 2,018 2,140 2,131 2,363 2,393 1.3%12.3%11.8%18.6%27.9%
Racquetball 4,611 4,784 4,603 4,357 4,070 3,824 -6.0%-12.2%-16.9%-20.1%-17.1%
Soccer (Indoor)4,487 4,825 4,920 4,631 4,617 4,803 4.0%3.7%-2.4%-0.5%7.0%
Squash 659 796 1,031 1,112 1,290 1,414 9.6%27.2%37.1%77.6%114.6%
Tennis 17,749 18,546 18,719 17,772 17,020 17,678 3.9%-0.5%-5.6%-4.7%-0.4%
Volleyball (Court)7,588 7,737 7,315 6,662 6,384 6,433 0.8%-3.4%-12.1%-16.9%-15.2%
Legend:Large Increase
(greater than 25%)
Moderate Increase
(0% to 25%)
Moderate Decrease
(0% to -25%)
Large Decrease
(less than -25%)
National Participatory Trends - General Sports
NOTE: Participation figures are in 000's for the US population ages 6 and over
Participation Levels % ChangeActivity
NATIONAL TRENDS IN GENERAL SPORTS
The following table depicts national participatory trends for general sports that could potentially take
place in an indoor recreation center. Squash has seen substantial increases in participation in recent
years, as the sport has witnessed a 9.6% increase from 2012-2013 and nearly 115% growth over the last
five years. In the same five year span, participation figures for ice hockey (increased by 27.9%) and
indoor soccer (increased by 7%) have underwent notable growth.
Traditionally popular indoor sports, such as basketball (23.7 million participants) and court volleyball
(6.4 million participants), have experienced moderate decreases in recent years, although court
volleyball experienced minimal growth in the last year. Overall participation in tennis peaked in 2010,
and has been following a declining trend in recent years, but in the last year participation increased,
causing the 2013 figures to mirror those of 2008. It should be noted that participation in tennis
includes both indoor and outdoor, and there are not statistics available to differentiate between the
two types.
City of Edina
18
2008 2009 2010 2011 2012 2013 12-13 11-13 10-13 09-13 08-13
Aquatic Exercise 9,512 8,965 8,947 9,042 9,177 8,483 -7.6%-6.2%-5.2%-5.4%-10.8%
Swimming (Competition)N/A N/A N/A 2,363 2,502 2,638 5.4%11.6%N/A N/A N/A
Swimming (Fitness)N/A N/A N/A 21,517 23,216 26,354 13.5%22.5%N/A N/A N/A
Legend:Large Increase
(greater than 25%)
Moderate Increase
(0% to 25%)
Moderate Decrease
(0% to -25%)
Large Decrease
(less than -25%)
National Participatory Trends - Aquatics
Activity Participation Levels % Change
NOTE: Participation figures are in 000's for the US population ages 6 and over
NATIONAL TRENDS IN AQUATICS
Swimming is unquestionably a lifetime sport. Swimming activities have remained very popular among
Americans, and both competition and fitness swimming have witnessed an increase in participation
recently. Fitness swimming is the absolute leader in multigenerational appeal with over 26 million
reported participants in 2013, a 13.5% increase from the previous year. NOTE: In 2011, recreational
swimming was broken into competition and fitness categories in order to better identify key trends.
Aquatic Exercise has a strong participation base, but has recently experienced a downward trend.
Aquatic exercise has paved the way for a less stressful form of physical activity, allowing similar gains
and benefits to land based exercise, including aerobic fitness, resistance training, flexibility, and
better balance. Doctors have begun recommending aquatic exercise for injury rehabilitation, mature
patients, and patients with bone or joint problems due to the significant reduction of stress placed on
weight-bearing joints, bones, muscles, and also the affect that the pressure of the water assists in
reducing swelling of injuries.
Grandview Community Center
19
2008 2009 2010 2011 2012 2013 12-13 11-13 10-13 09-13 08-13
Aerobics (High Impact)11,780 12,771 14,567 15,755 16,178 17,323 7.1%10.0%18.9%35.6%47.1%
Aerobics (Low Impact)23,283 24,927 26,431 25,950 25,707 25,033 -2.6%-3.5%-5.3%0.4%7.5%
Aerobics (Step)9,423 10,551 11,034 10,273 9,577 8,961 -6.4%-12.8%-18.8%-15.1%-4.9%
Boxing for Fitness N/A N/A 4,788 4,631 4,831 5,251 8.7%13.4%9.7%N/A N/A
Calisthenics 8,888 9,127 9,097 8,787 9,356 9,356 0.0%6.5%2.8%2.5%5.3%
Cross-Training N/A N/A N/A 7,706 7,496 6,911 -7.8%-10.3%N/A N/A N/A
Cardio Kickboxing 4,905 5,500 6,287 6,488 6,725 6,311 -6.2%-2.7%0.4%14.7%28.7%
Elliptical Motion Trainer 24,435 25,903 27,319 29,734 28,560 27,119 -5.0%-8.8%-0.7%4.7%11.0%
Fitness Walking 110,204 110,882 112,082 112,715 114,029 117,351 2.9%4.1%4.7%5.8%6.5%
Free Weights (Barbells)25,821 26,595 27,194 27,056 26,688 25,641 -3.9%-5.2%-5.7%-3.6%-0.7%
Free Weights (Dumbells)N/A N/A N/A N/A N/A 32,309 N/A N/A N/A N/A N/A
Free Weights (Hand Weights)N/A N/A N/A N/A N/A 43,164 N/A N/A N/A N/A N/A
Martial Arts 6,818 6,643 6,002 5,037 5,075 5,314 4.7%5.5%-11.5%-20.0%-22.1%
Pilates Training 9,039 8,770 8,404 8,507 8,519 8,069 -5.3%-5.1%-4.0%-8.0%-10.7%
Running/Jogging 41,097 42,511 46,650 50,061 51,450 54,188 5.3%8.2%16.2%27.5%31.9%
Stair Climbing Machine 13,863 13,653 13,269 13,409 12,979 12,642 -2.6%-5.7%-4.7%-7.4%-8.8%
Stationary Cycling (Group)6,504 6,762 7,854 8,738 8,477 8,309 -2.0%-4.9%5.8%22.9%27.8%
Stationary Cycling (Recumbent)11,104 11,299 11,459 11,933 11,649 11,159 -4.2%-6.5%-2.6%-1.2%0.5%
Stationary Cycling (Upright)24,918 24,916 24,578 24,409 24,338 24,088 -1.0%-1.3%-2.0%-3.3%-3.3%
Stretching 36,235 36,299 35,720 34,687 35,873 36,202 0.9%4.4%1.3%-0.3%-0.1%
Tai Chi 3,424 3,315 3,193 2,975 3,203 3,469 8.3%16.6%8.6%4.6%1.3%
Treadmill 49,722 50,395 52,275 53,260 50,839 48,166 -5.3%-9.6%-7.9%-4.4%-3.1%
Weight/Resistant Machines 38,844 39,075 39,185 39,548 38,999 36,267 -7.0%-8.3%-7.4%-7.2%-6.6%
Yoga 17,758 18,934 20,998 22,107 23,253 24,310 4.5%10.0%15.8%28.4%36.9%
National Participatory Trends - General Fitness
Activity Participation Levels % Change
NOTE: Participation figures are in 000's for the US population ages 6 and over
Legend:Large Increase
(greater than 25%)
Moderate Increase
(0% to 25%)
Moderate Decrease
(0% to -25%)
Large Decrease
(less than -25%)
NATIONAL TRENDS IN GENERAL FITNESS
National participatory trends in general fitness have experienced some strong growth in recent years.
Many of these activities have become popular due to an increased interest among people to improve
their health by engaging in an active lifestyle. These activities also have very few barriers to entry,
which provides a variety of activities that are relatively inexpensive to participate in and can be
performed by nearly anyone with no time restrictions.
The most popular fitness activity by far is fitness walking, which had over 117 million participants in
2013, which was a 2.9% increase from the previous year. Other leading fitness activities based on
number of participants include running/jogging (over 54 million), treadmill (48.1 million), and hand
free weights (43.2 million), and weight/resistant machines (36.3 million). Over the last five years, the
activities that are growing most rapidly are high impact aerobics (up 47.1%), yoga (up 36.9%),
running/jogging (up 31.9%), cardio kickboxing (28.7% increase), and group stationary cycling (up
27.8%). Most recently, from 2012-2013, the largest gains in participation were in boxing for fitness
(8.7% increase), Tai Chi (up 8.3%), and high impact aerobics (up 7.1%).
City of Edina
20
Aspirational Trends Analysis
Ages 6-12 Ages 13-17 Ages 18-24 Ages 25-34
Swimming for Fitness Swimming for Fitness Swimming for Fitness Swimming for FitnessBicyclingCampingBicyclingBicycling
Camping Bicycling Hiking Camping
Hiking Working Out with Weights Trail Running Hiking
Running/Jogging Working Out using Machines Running/Jogging Working Out with Weights
Ages 35-44 Ages 45-54 Ages 55-64 Ages 65+
Hiking Swimming for Fitness Swimming for Fitness Swimming for Fitness
Working Out with Weights Working Out Using Machines Bicycling Working Out using Machines
Swimming for Fitness Bicycling Working Out with Weights Hiking
Camping Hiking Hiking Fitness Classes
Bicycling Camping Working Out using Machines Working Out with Weights
ASPIRATIONAL INTEREST
Though it is important to understand the trends of participants in all activities, it is equally important
to understand the interest of nonparticipants. The following table presents the top activities for
nonparticipants in various age segments. Among these aspirational interests, bicycling,
running/jogging, working out with weights, and working out using machines may have facility
implications for the Grandview Community Center.
Grandview Community Center
21
NATIONAL ARTS PROGRAMMING TRENDS
Data on participation in arts and cultural activities comes from a study entitled A Decade of Arts
Engagement: Findings from the Survey of Public Participation in the Arts, 2002-2012. Nationally,
individuals living in communities with mid- to lower-incomes participate in the arts at a rate of 48% as
compared to higher income communities with individual participation in the arts ranking at 67%. Edina
is most reflective of the latter high-income community.
According to the study, participation many of the Edina Arts Center’s current programs rate highly in
terms of participation nationally.
National Arts Participation Levels (Adults, 2012) U.S. Minnesota
Pottery, Ceramics, or Jewelry 4.5% 4.5%
Leatherwork, Metalwork, or Woodwork 8.2% 10.4%
Weaving, Crocheting, Quilting, Needlepoint, Knitting, or Sewing 13.2% 18.5%
The tables below describe motivations and barriers to participation in the arts.
Principal Motivations for Participation in Arts U.S.
To socialize with friends and family 73%
To learn new things 64%
To experience high quality arts 63%
To support the community 51%
Principal Barriers to Participation in Arts U.S.
Time 47%
Cost 38%
Access 37%
No one to go with 22%
City of Edina
22
LOCAL TRENDS AND MARKET POTENTIAL
A Market Potential Index (MPI) measures the probable demand for a product or service in the target
area. The MPI communicates the likelihood that a resident of the service area will exhibit certain
consumer behavior when compared to the national average. The national average is 100, therefore
above 100 would represent a higher than average participation rate. The following chart illustrates the
index of the greatest sport and leisure market potential within the 10, 15 and 20 minute drive times
and the correlating programmatic and facility needs. The following chart show sport and leisure market
potential data from ESRI.
While no similar measures exist for local market potential for arts programming, the national and state
information presented in the previous section, especially when taken in context of the community
demographics of Edina, suggests that the market area is not only more inclined to be making life
choices that support healthy living and wellness, but also has the potential for relatively high levels of
participation in arts and cultural activities.
Activity
(Participation in last
12 months)
MPI
(10 min)
MPI
(15 min)
MPI
(20 min)Program Need Facility Need
Aerobics 142 127 118 Fitness and Exercise Indoor Group Exercise Space
Basketball 96 105 110 Youth and Adult Sports Indoor Gymnasium
Pilates 168 135 122 Fitness and Exercise Indoor Group Exercise Space
Swimming 138 120 111 Aquatics Aquatic Center
Volleyball 92 105 110 Youth and Adult Sports Indoor Gymnasium
Walking for Exercise 129 118 110 Fitness and Exercise Indoor Track
Weight Lifting 147 131 123 Fitness and Exercise Fitness Center
Yoga 180 153 141 Fitness and Exercise Indoor Group Exercise Space
Grandview Community Center
23
COMMUNITY SURVEY FINDINGS
In the summer of 2014, ETC/Leisure Vision conducted a Comprehensive Community Needs Assessment
Survey to help establish priorities for recreational programs and facilities within the City of Edina. The
survey was designed to obtain statistically valid results from households throughout the city. The goal
was to obtain a total of at least 600 completed surveys. ETC/Leisure Vision met that goal with a total
of 1,222 surveys completed. The results of the random sample have a 95% level of confidence with a
precision rate of at least +/-2.7%.
Key findings relevant to the potential development of the Grandview Community Center are presented
in this section.
COMMUNITY NEED FOR RECREATION FACILITIES
City of Edina
24
UNMET NEED FOR RECREATION FACILITIES
Grandview Community Center
25
IMPORTANCE OF RECREATION FACILITIES
City of Edina
26
SPACES RESIDENTS WOULD USE
Grandview Community Center
27
SPACES RESIDENTS WOULD USE MOST OFTEN
SUMMARY
Of the facilities being considered for the Grandview Community Center:
• Indoor fitness and exercise facilities rank highly in terms of overall community need, unmet
need, importance, and spaces that residents would use.
• A senior center ranked moderately in terms of overall need and unmet need, and moderately
high in terms of importance. This is to be expected for a facility that is targeted to a specific
age segment and given the fact that the City of Edina has an existing senior center facility.
• Indoor basketball and volleyball courts (i.e., gymnasia) ranked moderately low on overall need
and importance.
City of Edina
28
COMPETITORS AND SIMILAR PROVIDERS
COMMUNITY FACILITIES IN EDINA
There is an abundance of public and private facilities in and near Edina that fit into the broad category
of civic, cultural, and social facilities and that serve some or all of the roles that may have been
envisioned for the community facility space in the Grandview District. Edina and its neighbors are
mature, fully-developed communities with active governments and a generally high degree of
affluence. Consequently, there are many public or private buildings, rooms, parks and other facilities.
This section describes facilities in Edina while the next section addresses major facilities in the other
cities.
EDINA COMMUNITY CENTER
Edina and its neighbors each have a facility called a “community center” with varying types and
amounts of spaces for civic, cultural and social events. The continuing education function of each
school district often makes heavy use of that building for classes aimed at adults or children, especially
preschoolers. Sometimes fitness facilities are included, either because the community center was a
former school with those facilities, as in the case with Edina, or because it is a new building with that
purpose in mind.
The Edina Community Center, owned by Edina Public Schools and located in the former Edina East High
School building at 5701 Normandale Boulevard, is a large building with many functions and activities.
Its two major tenants are Edina Community Education and the French Immersion Option of Normandale
Elementary School.
In addition to the elementary school, the building includes:
• Five classrooms for adult education
• Three professional development rooms with computers and audio-visual equipment
• Two school gymnasiums
• One City-owned gymnasium
• Normandale Auditorium
• A demonstration kitchen (for use by Community Education only)
• A computer training room
• A library
• Five dance studios (one for tap dance)
• A woodworking shop
• Office spaces rented to 11 non-profit and other private organizations (on the third floor)
• Offices that support Edina Public Schools and Edina Community Education.
The dance studios are mostly booked by Community Education and are not used much by other
organizations. The professional development rooms receive much private use.
Reservations are made no more than four months ahead for any of these facilities. The third floor is
nearly fully occupied, with space for maybe one more private office rental.
This building was originally constructed in 1948 and expanded or renovated several times. There is
discussion underway about the future of the building and the degree to which it meets the needs of
Edina Community Education.
Grandview Community Center
29
OTHER EDINA SCHOOL DISTRICT FACILITIES
The Edina School District, like those in neighboring cities, has several auditoriums, gymnasiums,
meeting rooms and similar facilities available for occasional public use as they each are devoted
principally and predominately to use by the schools. Use by other City organizations or, especially,
other groups, receives a lower priority. These facilities are described under the following sections on
auditoriums, swimming pools, and meeting and class rooms.
GYMNASIUMS
There are gymnasiums in the high and middle schools and the Community Center that may be rented by
outside groups, but, like the stages, open times available to the general public are few after the school
groups and City sports associations book their needs. Each of these facilities is heavily booked from
November through May, less so the balance of the year.
During the school day until 6:00 (and some days until 10:00pm), the gyms are devoted to the schools. In
the evening, next priority goes to the City sports associations, which are under the auspices of the
Parks Department. The limited remaining time may be used by other recreational groups, which are
sometimes commercial or non-profit organizations. Weekends have the greatest number of openings.
Rental rates vary by type of organization.
There are two gyms owned by the City (as opposed to the School District), one in the Community
Center and the other in South View Middle School. These are also near their full capacity of use by City
sports associations. It is hoped that the multi-purpose sports dome to be built near Braemar Aquatic
Arena beginning in 2014 will relieve some of this pressure by providing indoor practice space for certain
sports such as lacrosse and soccer.
MAJOR FITNESS CENTERS AND CLUBS
Located east of Centennial Lakes, Edinborough Indoor Park at 7700 York Avenue, is a remarkable
facility that includes an amphitheater, casual seating, a play area, fitness equipment, swimming,
jogging, skating and an indoor garden. There is a fee for use of this park.
Private fitness clubs in Edina include LA Fitness and the Southdale YMCA. Both have weight training
equipment, racquet courts, basketball court, an indoor swimming pool, hourly child care, and group or
individual fitness coaching.
City of Edina
30
COMMUNITY FACILITIES IN NEIGHBORING CITIES
Neighboring cities were surveyed to identify their major community facilities that Edina residents or
organizations might possibly use. The list of facility types studied was very similar to that used for
Edina although the level of detail was less. The cities studied were:
• Edina
• St. Louis Park
• Hopkins
• Minnetonka
• Eden Prairie
• Bloomington
• Richfield
• Minneapolis (Southwest)
The facility types studied were:
• Community centers
• School district facilities
• Gymnasiums, swimming pools and major fitness centers
COMMUNITY CENTERS
Each neighboring suburban city has a facility known as a community, activity or recreation center.
These exist in a wide variety of functions, buildings, locations and ownership arrangements.
In most instances, the community centers of neighboring cities emphasize fitness, while in Edina the
community center is a combination of learning and recreation. In contrast, the St. Louis Park
Community Center is more strongly oriented toward learning and wellness; recreation, fitness and
meetings are conducted in the St. Louis Park Recreation Center and in the schools.
Eden Prairie and Minnetonka have relatively new buildings that were designed as public fitness centers
with membership fees, quite a bit like private fitness clubs; the building in Eden Prairie also includes
meeting rooms. In St. Louis Park, Richfield, Bloomington and Hopkins, the fitness and meeting facilities
are spread through the city in school buildings and/or facilities built jointly by the City and the School
District adjacent to school buildings. The community education division of the school districts usually
programs their activities into these school facilities but they are also available for rent to the public
when not booked by an organization that has higher priority (school activities then City-sponsored
sports associations). The Edina model is closer to the latter with the exception that Edina also has a
swimming pool in Edinborough Park.
In Eden Prairie, Minnetonka and Richfield, the building is owned by the City while in St. Louis Park the
School District is the owner. In Hopkins and Bloomington, the City and the School District jointly own
their community centers, as their buildings are immediately adjacent to their high schools.
Bloomington has two “activity centers” designed for fitness and recreation that are on high school
campuses but programmed by a joint Bloomington and Richfield Community Services, which is housed
in Bloomington Public School District.
In those community centers that are owned in whole or in part by the School District, the community
education wing of the school district schedules many classes and activities into the building but also
uses other school buildings.
Grandview Community Center
31
In all instances, the facility may be used by residents of other cities although rental or membership
rates are higher for non-residents and priority for group rental may be lower.
The Eden Prairie Community Center appears to be the most elaborate of the fitness centers while the
Lindbergh Center in Hopkins and the Williston Fitness Center in Minnetonka are also quite well
appointed and new.
It should be noted that a number of neighboring cities are currently in the process of evaluating the
feasibility of new community centers or have plans to expand existing centers. The communities of St.
Louis Park and Bloomington have both recently completed feasibility studies. Also the Shakopee
Community Center expansion was approved in 2015, as well as plans to replace Golden Valley’s
Brookview Community Center.
A summary comparison of existing facilities in neighboring cities is presented below.
Comparison of Community Centers
Name Facility Orientation Owner Location Design
Edina Edina Community Center Learning and recreation School District School campus Former school
St. Louis Park St. Louis Park Community Center Learning and wellness School District School campus Former school
Hopkins Lindbergh Center Recreation and fitness Joint School and City School campus Custom
Minnetonka Williston Fitness Center Recreation and fitness City City campus Custom
Eden Prairie Eden Prairie Community Center Recreation, fitness, classes, meetings City School campus Custom
Richfield Richfield Community Center Meetings City Park Custom
Bloomington Activity Centers Recreation and fitness Joint School and City School campuses Custom
SCHOOL DISTRICT FACILITIES
In every neighboring community, the classrooms, computer training rooms, gymnasiums, auditoriums,
swimming pools, tennis courts, field houses and cafeterias of the public schools are available for rent
by the public after school hours and when not reserved by the schools or the City (for its sports
organizations). Residents of other cities or for-profit organizations may rent the facilities but they may
pay higher rates.
Normandale Community College, located at 9700 France Avenue in Bloomington, has classrooms,
conference rooms, a banquet room (up to 250 capacity), a theatre and an auditorium available for rent
to the public.
City of Edina
32
GYMNASIUMS AND MAJOR FITNESS CENTERS
As noted above, major fitness and recreation facilities are available in each of the neighboring cities
either through the school district, the municipality or private businesses. Those owned by the City may
be in buildings independent from a school campus or integrated into a high school or a community
center building that is owned by the school district (as in Edina).
Once again, facilities in the schools are meant primarily for school use and are not available during the
school day or immediately after school. Evening use is sometimes dominated by City-sponsored sports
organizations but some time is available for other groups. The Eden Prairie and Minnetonka fitness
center include meeting rooms for rent.
A summary comparison of these facilities is presented below.
Comparison of Fitness Centers and Clubs
Name Owner Location Edina School gymnasiums and pools
LA Fitness
Southdale YMCA
School District
City
Business
Community Center
Schools
Park
Independent
St. Louis Park School gymnasiums and pools
LA Fitness; Lifetime Fitness
Jewish Community Center
School District
City
Business
Schools
Park
Independent
Hopkins Lindbergh Center
School gymnasiums and pools LA Fitness
School District
Business Schools
Minnetonka Williston Fitness Center
School gymnasiums and pools
City
School District City campus
Schools
Eden Prairie Eden Prairie Community Center
School gymnasiums and pools
Lifetime Fitness
City
School District
Business
School campuses
Richfield School gymnasiums and pools
LA Fitness
School District Business Schools
Bloomington Activity Centers
Lifetime Fitness School District
Business High schools (2)
Grandview Community Center
33
PRIVATE FITNESS FACILITIES IN EDINA
Private fitness and exercise facilities in Edina were inventoried and evaluated to establish an
understanding of the extent of services currently available in the marketplace for Edina residents. The
table below provides an overview of the 11 facilities identified, their hours, and membership options.
The table on the following page summarizes available amenities among these providers.
A significant number of these facilities serve niche segments of the population. Many are focused on
specific activities (e.g., boxing, yoga), while several others target specific age groups (e.g., Welcyon –
Fitness After 50), or appeal to users beyond the introductory level. Thus, despite the number and
diversity of private fitness and exercise providers in the community, there still appears to be an unmet
need for broad-based facilities that offer wide age-segment appeal and cater to all experience levels.
HOURS OF
OPERATION
Number of
Hours Open
per Week
Adult
Individual
(unlimited
access)
Dual
(unlimited
access)
Family
(unlimited
access)
Per Session 8 visits per
month
8 visits per
month (Dual)
Anytime Fitness 168 $39 per
month
$60 per
month
NA NA NA NA
Core Power Yoga 95 $155 per
month
NA NA $23 NA NA
Crossfit 62 $130 per
month
NA NA $15 NA NA
LA Fitness 136 $30 per
month
NA NA NA NA NA
Orange Theory 93.5 $159 per
month
$320 per
month
NA $22 $110 per
month
$210 per
month
Power Source
Personal Training By
Appointment
NA NA NA $70 NA NA
Snap Fitness 168 $85 per
month
$50 per
month
$60 per
month
NA NA NA
Southdale YMCA 115 $66 per
month
$99 per
month
$122 per
month
NA NA NA
Steele Fitness 140 $79 per
month
NA NA NA NA NA
Title Boxing 80 $79 per
month
$150 per
month
NA NA NA NA
Welcyon 75 $69 per
month
NA NA NA NA NA
MEMBERSHIP TYPE AND PRICING
FACILITY
City of Edina
34
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Grandview Community Center
35
ARTS FACILITIES IN THE REGION
Over the past three decades, art centers have proliferated in first, second, and third ring suburban
cities surrounding major metropolitan areas across the country. As part of a broader effort to more
clearly establish unique identities and more directly provide cultural amenities, cities like Edina have
built arts facilities and launched arts initiatives intended to make them increasingly competitive and
attractive to businesses and residents of all ages. Several Twin Cities suburban cities have a dedicated
“Arts Center” in addition to local community centers. These Art Centers provide locally-focused arts
and culture programming to residents of all ages. The EAC directly compares with the wide-range of
small and large Metro arts facilities listed in the chart below. The majority of these centers are 501c3
arts organizations benefitting from philanthropic contributions from their local community as well as
State, Regional and Local government support.
TWIN CITIES METRO AREA ARTS FACILITIES
City Facility Name Disciplines
Edina Edina Arts Center Pottery, jewelry, visual arts
Apple Valley Ecumen Seasons at Apple Valley Multidisciplinary
Bloomington Artistry
Minnesota Masonic Home
Visual arts
Visual arts
Brooklyn Center Ecumen Prairie Lodge Dance
Eagan Caponi Art Park and Learning Center Eagan Parks and Recreation, Eagan Art House Multidisciplinary
Multidisciplinary
Eden Prairie Eden Prarie Center for the Arts Visual Arts, multidisciplinary
Hopkins Hopkins Center for the Arts Music, visual arts
Lakeville Lakeville Area Arts Center Visual Arts, multidisciplinary
Maple Grove Maple Grove Arts Center Visual Arts, multidisciplinary
Maplewood Ecumen Lakeview Commons
Ecumen Seasons at Maplewood
Crafts, fiber
Music
Minneapolis American Swedish Institute
ArtiCulture
Artspace
Chicago Avenue Fire Arts Center
Community Celebration of Place
East Side Neighborhood Services Fired Up Studios
Foci Minnesota Center for Glass Arts
Free Arts Minnesota
Highpoint Center for Printmaking
Intermedia Arts Juxtaposition Arts
Kulture Klub Collaborative
Leonardo's Basement
Minneapolis Park and Recreation
Minnesota Center for Book Arts
Northeast Minneapolis Arts Association
Northern Clay Center
NorthPoint Health and Wellness Center
Pathways
Phyllis Wheatley Community Center Simply Jane & Art Able
St. Louis Park Friends of the Arts
Multidisciplinary
Visual arts
Multidisciplinary
Metal, glass, jewelry
Multidisciplinary
Dance
Pottery
Glass
Multidisciplinary
Visual arts, graphics
Multidisciplinary
Visual arts
Multidisciplinary
Design arts
Music
Visual arts, graphics
Visual arts
Crafts, clay
Photography
Visual arts, painting
Multidisciplinary
Drawing, Painting
Drawing, painting
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Textile Center
The Atelier
The Film Society of Minneapolis/Saint Paul
The Loft Literary Center
The Minneapolis Institute of Arts
Urban Arts Academy
Urban Strategies, Inc.
VSA Minnesota Weavers Guild of Minnesota
Crafts, fiber
Drawing, painting
Media Arts, film
Literature
Visual arts
Multidisciplinary
Crafts, metal
Multidisciplinary
Crafts, fiber
St. Paul Amherst H. Wilder Foundation
ArtStart
East Side Arts Council
IFP Minnesota
Minnesota Association for Children's Mental
Health
Mizna
Neighborhood House Paquet Studios
People Incorporated
Saint Paul Neighborhood Network Twin Cities Housing Development Corporation
Multidisciplinary
Visual arts
Multidisciplinary
Media Arts
Multidisciplinary
Multidisciplinary
Multidisciplinary
Painting
Multidisciplinary
Media Arts, film
Folk/Traditional crafts/visual arts
St. Anthony Silverwood Park-Three Rivers Park District Multidisciplinary
St. Louis Park Arts-Stop Drawing, painting
Wayzata Minnetonka Center for the Arts Visual arts
White Bear Lake Phoenix Alternatives, Inc. White Bear Center for the Arts Visual arts
Visual arts
Woodbury Merrill Community Arts Center Multidisciplinary
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MAP OF METRO ARTS FACILITIES
Mapping the Twin Cities Metro Area Arts Facilities offering one or more arts programs like the EAC
shows an outlay of organizations with highest concentration in the Minneapolis Metro and St. Paul
Metro areas and some scattering of offerings into the major suburbs. The major competitive zone is in
Minneapolis with many facilities offering overlapping programming in a very small area.
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ARTS FACILITY BENCHMARK ANALYSIS
This section provides an overview of the Edina Art Center, including its features, mission, programming
mix, and financials. Nine similar facilities from the region and across the nation are also analyzed using
the same points of comparison.
EDINA ART CENTER
Size: Approx.10,000 sq. ft
Location: Edina, MN
Organizational Structure: City-owned & operated
Mission: The Edina Art Center mission is to provide facilities, programs and services that meet and
reflect the needs of our residents and neighbors for participation, education, and enjoyment in the arts
with emphasis on fine arts.
Programming Mix: Classes for adults and children, year round. Summer day-camps for children. Classes
in a variety of fine arts disciplines: drawing, painting, ceramics/pottery, jewelry. Also offer media classes and facilities.
Community Demographics
• Population: 48,000
• Median Age: 45.2
• Predominant racial group: 88% white
• Median Household Income: $79,500; Per Capita Income: $56,800
• Education: 97.4% of people over 25 have at least a HS degree or higher; 62.9% have a
Bachelor’s degree or higher
• 30% of households have children under 18
Budget (2013, 2014, 2015) was a range each year between $607,650 and $661,111 Budget (2015) $661,111
• Earned Income $355,090
• Membership $21,467
• Pottery Fees (includes Firing Fees) $82,605
• Gallery & Retail Sales $46,175
• Concession Sales $113
Expenses (2015) $661,1111
• Administrative and general costs $450,212
• Operations and Maintenance Costs $184,649
Number of Paid Employees: 14 (not including interns). 2 FTE, 12 PTE
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GENERAL FINDINGS ABOUT THE EDINA ARTS CENTER
Over the past three decades, art centers have proliferated in first, second and third ring suburban
cities surrounding major metropolitan areas across the country. As part of a broader effort to more
clearly establish unique identities and more directly provide cultural amenities, cities like Edina have
built arts facilities and launched arts initiatives intended to make them increasingly competitive and
attractive to businesses and residents of all ages. Several Twin Cities suburban cities have a dedicated
“Arts Center” in addition to local community centers. These Art Centers provide locally-focused arts
and culture programming to residents of all ages.
The Edina Arts Center (EAC) opened its doors in the fall of 1977 in a former residence that was
transformed into studios and workshop areas. Its facility is located just south of the Crosstown Highway
near the south western edge of Edina. EAC operates as a semi-autonomous department of the Edina
Parks and Recreation Department with maintenance provided by the City and ongoing operating
support provided through the Enterprise Fund. Edina Parks & Recreation provides both oversight and
an important connection to the City’s Administration and its budgeting process.
EAC’s current facility has approximately 10,150 square feet situated on three levels. Circulation in the
facility is awkward and programmatic growth opportunities are highly limited. Now nearly thirty years
old, the facility is no longer competitive with other arts centers in the area and has substantial ADA
issues as well as significant deferred maintenance. Based on current class participation data
approximately 65% of participants are Edina residents with approximately 35% come from the
surrounding area.
LOCATION CHALLENGES
As with any business operation, location and local competition are key factors. Although the EAC has a
devoted following and has retained general participation levels it has not seen much growth in the last
two decades. Further, although EAC is easily accessed off France Avenue and the Crosstown Highway,
it is not central to Edina’s population and it’s somewhat “out of the way” location negatively impacts
participation in EAC programs by Edina residents. While EAC remains highly active and its program
revenues are holding relatively well, growth in participation, sales and fundraising are increasingly
unlikely at the current location.
CURRENT PROGRAM OFFERINGS
EAC is focused primarily on visual arts and ceramics education programs including the following media;
• Pottery & Ceramics, Clay Sculpture
• Painting & Drawing
• Water media
• Mosaics
• Digital Media & Photography
• Literary Arts
• Jewelry
• Crafting
• Specialty/Holiday-themed Activities; Henna Tattoo Art, Pumpkin Decorating for Halloween,
Christmas/Hanukkah/Solstice craft workshops
The most popular programs at EAC of Pottery, Ceramics and Jewelry rate the same in terms of
participation statewide and nationally according to Americans for the Arts ADP5 data on leisure
participation. Arts program areas the EAC cannot fill due mostly to space constraints such as
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Leatherwork, Metalwork, Woodwork, and other textiles rate at levels of participation in Minnesota that
are significantly higher than the national averages. Program expansion in these areas, one could safely
say would bring as high or higher high levels of participation as compared to the ceramics programs.
Class levels range offerings for the true beginner to those appropriate for advanced students. The
pottery, painting, drawing, and water media programs are particularly diverse, and include many
specialized classes. For example, the painting offerings range from figure painting to abstract
landscapes; the drawing offerings include pastel chalk classes, drawing portraits from photographs, and
botanical drawing. EAC also offers open studio time for adults interested in working individually on
their water media, drawing and painting, or jewelry projects.
Class offerings for children are generally taught at an introductory level and geared towards
elementary and middle school aged students, as adult classes are open to ages 15 and up. Many of the
class offerings for children are interdisciplinary survey classes intended to introduce students to a
variety of art media. Classes for the youngest age groups are more thematically driven (ex. Backyard
Art, the Animal World, Clay for Kids), and use mixed media crafting to engage these young students.
EAC also hosts an after-school Art Academy, separated by age groups, for students looking to explore
their artistic interests and talents.
Of these offerings, Pottery and Clay Sculpture is by far and away the biggest draw at EAC, consistently
bringing in the greatest amount of earned income and attracting the greatest number of young people
to EAC programs. Along with excellent instructional leadership, innovative class offerings and
continuing investment in the ceramics area and both indoor and outdoor kilns, EAC hosts one of the
most highly respected pottery/ceramics programs in the state. The Pottery program is in high enough
demand to support two times the number of classes presently offered. Space demands, however,
hinder the possibility of expanding this program to meet demand.
While Painting & Drawing classes remain a mainstay at EAC and are taught by highly respected
instructors, there has been less dynamic change in this area. EAC cannot accommodate many of the
classes requested or flex to meet marked demand due to space constraints. Figure drawing classes
which are regularly requested and offered at the majority of similar arts centers locally, do not fit in
the current space. It is fair to say that deferred improvements to the painting and drawing studios
including improved ventilation, lack of adequate student lockers, and the growing presence of the
digital world in image-making presents an increasing challenge to these types of programs.
Nonetheless, these programs are vital to the life of EAC and, as with many other programmatic
offerings, interest will wax and wane but the basic programs should remain rooted in disciplines
related to a fine arts education.
POTENTIAL AREAS OF GROWTH
EAC programming trends have been tracked from 2011 to the present and reveal a consistent pattern of
registration that varies by season. Registrations are high in the Fall and lower in the Winter, rising
slightly in the spring and steady through the summer. There is a definite spike in children’s registration
during the summer that one might expect during non-school months and is typical of the “Art Center”
and Community Ed children’s programming. Reviewing class registrations, interviewing staff about most
frequently requested classes and main competitors, revealed a demand for more classes that could
potentially be met by a larger, up-to-date facility specifically designed to house such programming.
A new centralized facility could accommodate growth in programs in the following areas
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• Greater overall participation by Edina residents in current programs due to better location
and higher visibility
• Senior and special needs participants
• Children and Youth oriented program offerings
• Added programming in highly requested areas including glass, metal work, sculpture
• Evening classes in all programming areas
COMPARABLE ART CENTERS
Nine regional and national centers are identified below along with information about their facility,
program, legal structure and operation. Each has comparative relevance to Edina and judged to be
reasonably successful in their communities based upon program participation and range of community
support. In particular, the Minnetonka Art Center and Artistry in Bloomington are viewed as highly
successful because of the quality of their facilities, the reach of their programs and the range of
funding that they receive to support their programs and operations.
MINNETONKA CENTER FOR THE ARTS
Size: 31,000 sq ft
Location: Wayzata, MN
Organizational Structure: Private 501(c)(3)
Mission: the belief that the visual arts are indispensable to a healthy community, it is the mission of
the Minnetonka Center for the Arts to provide teaching excellence, quality exhibitions and cultural
enrichment for people of all ages, interests and abilities.
Programming Mix: Year-round programming for young children, teens, and adults. Teens are
distinguished as a special group with certain classes targeted at their interests. Summer day-camps for
kids and teens. Partnerships with Walker Art Center and Ridgedale Mall.
Community Demographics (Wayzata & Minnetonka)
• Populations: 50,000 (M) & 3,700 (W)
• Median Age: 45 (M) & 48 (W)
• M: 90% white, W: 92.5% white
• M: 25% of households have children under 18, 52% are marriedW: 14% of households have
children under 18, 42% are married
• Median household income: $81,000 (M) and $64,000 (W)
• Per capita income: $47,200 (M) and $56,700 (W)Education: M = 98% HS degree or higher; W =
99% HS degree or higher
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Budget (2015) $750,511
• 65% Tuition Revenue
• Nearly 35% Contributed, Grants, membership, fundraising events
Number of Paid Employees: 40 (11 full-time, including 7 admins, 2 registrars, 2 studio managers)
Annual Participation
Serves more than 10,000 people each year through arts center programs
Undefined gallery visits
Curates and manages’ Ridgedale Center regional artists display which millions of visitors who pass
through the shopping center each year
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ARTISTRY (FORMERLY BLOOMINGTON ART CENTER)
Location: Bloomington, MN.
Organizational Structure: City-owned, public/private operating partnership
Mission Statement: We exist to enrich the cultural fabric of the communities we serve by providing
high quality performing arts, visual arts, and arts education programs, and by welcoming and nurturing
talent.
Programming Mix: Big focus on presenting work and encouraging audience appreciation. Partnership
with Bloomington Civic Theatre. Adult and youth workshop courses in a variety of fine arts disciplines (clay, painting, drawing, glass, fiber, photography, etc.). Very focused class topics, like Shade and
Light Drawing. Offering theatre/drama classes for kids in collaboration with BCT. Outreach activities
for kids (working with charter schools, Boy/Girl Scouts, etc.).
Community Demographics
• Population: ~83,000
• Median age: 43
• 80% white
• Median Household Income: $57,800; Per Capita Income: $34,000
• Educated: about ⅔ have at least some college, if not a bachelor’s degree or beyond
• Household types: most people are either single (32%), or married w/o children (36%) and (23%)
of households have children under 18.
Budget (2015) approximately $1.9million
• 62% Ticket sales, class fees, art sales ($1,179,608)
• 44% In-Kind Contributions and Grants (836,598)
• 4% Undefined
Number of Paid Employees: 21 (8 full-time)
Annual Participation (2014-2015) 39,869
• 5,599 Children and adults served through arts education partnerships
• 534 On site registrations for youth art programs
• 1,186 On site registrations for adult art programs
• 26,885 Tickets issued to Schnieder Theatre performances
• 5,665 Tickets issued to Black Box Theatre Performances
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THE PHIPPS CENTER FOR THE ARTS
Size: 64,000 sq ft
Location: Hudson, WI
Organizational Structure: Private 501(c)(3) ownership & operation
Mission: Two identifiable areas of focus: presentation of art (in galleries, exhibits, curations, etc.) and
art education (year-round class offerings for both children and adults).
Programming Mix: Classes offered for both children and adults, but summer programming is almost exclusively for children. The selection for kids’ summer camps is outstanding - over 50 to choose from,
ranging from one day-long class to ones that last for a week. Separate classes for both children and
teens. Partnerships with local hospitals and Spirit of St. Croix Days - art display/sale opportunities.
Gallery shows for members and non-members. Bench Project - permanent installations of usable art
project benches made by community members/groups.
Community Demographics
• Population: 12,700 (Hudson and surrounding area: 34,000)
• Median Age: 33
• 98% white
• Median Income: $51,000. Per capita income: $27,000
• 31% of all households have children under 18, 29% of all households are single people
• 75% have at least some college, if not a bachelor’s degree or beyond
Budget (2013, 2014, 2015) was a range each year between $1.1 million and $1.2 million
Projected Budget (2016) $1,230,874
• 30% Performance Income ($368,054)
• 22% Class Income ($271,250)
• 14% Rental, Concessions, Gallery Sales, Interests Income and Investments ($166,070)
• 34% Other including: Contributions and Grants, etc.
Expenses Projected (2016) $1,230,874.00
• Administrative and general costs $365,443
• Operations and Maintenance Costs $234,835
• Producing, Presenting, Exhibiting Costs $462,145
• Class Costs $168,451
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Number of Paid Employees: 12
Annual Participation (July 2014 through June 2015)
• 23,545 people came to 147 performances, recitals, and events ranging from dramatic to
musical theater productions and from jazz to classical concerts.
• Thousands were attracted to the 26th annual free outdoor concert by the Minnesota Orchestra
and the Spirit of the St. Croix Art Festival
• 368 students took individual music lessons
• Over 2,900 valley residents were attracted to 54 community rental activities
• Nearly 1,650 attended 11 art receptions
• 84 visual arts class offerings totaled 773 students
• 248 performing arts classes attracted 2,672 participants
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MAPLE GROVE ARTS CENTER
Size: 2,000 sq ft
Location: Suburban Maple Grove, MN
Organizational Structure: 501(c)(3)
Mission Statement: To provide fine art, musical and theatrical exploration and appreciation
opportunities.
Programming Mix: Fewer class options than most other organizations. Classes for kids and adults, but
mostly for kids and teens. Variety of classes offered in both visual arts and performing arts disciplines.
Also offer free open studio dates for the community.
Community Demographics
• Population: 61,600
• Median Age: 38
• 86% white
• 40% of households have children under 18; 19% of all households are single people
• Median Household Income: $93,000; Per Capita Income: $40, 900
• Education: 97% have HS degree or higher; 49% have Bachelor’s degree or higher
Budget (2014) $150,000
• 52% In-Kind Donation ($78,000 from a single source which covers rent and utilities)
• 17% Fundraising Gala ($25,000)
• 31% Remainder from sponsorships, programming and program fees
Number of Paid Employees: 0 FTE's (Volunteer Executive Director at 40 hours per week) and 15-20 PT
art teachers
Annual Participation (2015) Approximately 5,000 including those served by arts education, attending gallery shows and annual gala
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WHITE BEAR CENTER FOR THE ARTS
Size: 10,000 sq ft (new facility in 2013)
Location: White Bear Lake, MN
Organizational Structure: 501(c)(3)
Mission Statement: The mission of White Bear Center for the Arts is to provide a gateway to diverse
arts experiences. We will: Educate new and established artists; Cultivate the understanding of art in
its many forms; Celebrate the joys of arts. We value: Creative process; Openness; Transformative
experience.
Programming Mix: Classes for Adults, Teens, and Kids. Very thorough mixture of class offerings. Even
offer a “create your own class” offering - kind of like a private lesson: if you want to learn something
but can’t make the scheduled class time or the offered classes don’t address your topic adequately,
you can find an instructor and get studio time with them (they require you to get at least 4 people to
do the class). Examples of create your own classes - sewing, mosaics, printmaking, art history, etc.
Offer a lot of community conversations with artists, easy art contests (ex. sand castle contest in the summer), and a community “Iron Pour” event. Partnership with Stepping Stone Theatre to offer kids’
drama courses. The center boasts 430 current members, 30% are White Bear residents.
Community Demographics
• Population: 23,800
• Median Age: 41
• 90% white
• 27% of households have children under 18; 34% of households are single people
• Median Household Income: $57,000; Per Capita Income: $31,000
• Education: 94% have HS degree or higher, 31% have Bachelor’s degree or higher
Budget (2014) $672,452
• 47% Contributions and Grants: $316,500
• 49% Program Fees ($329,400; Arts Education: 51%, Contributions: 31%, Community Programs:
7%, Membership Revenue: 6%, Grants: 5%)
• 4% Other
Number of Paid Employees: 6 FTE’s
Annual Participation (2014) 33,000 people attended arts education, gallery shows, education partnerships, rental events. With a
regional presence, WBCA draws participants from more than 100 zip codes, with the majority of
participants from Ramsey and Washington counties.
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From July 2013 through June 2014, the first year in the new facility, WBCA offered 774 classes. This
was an increase of 27% compared to the previous 12 months. During the same time period, class registrations increased 44%. WBCA will offer 205 classes in fall 2014, more than any other quarter in
the organization’s history.
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HOPKINS CENTER FOR THE ARTS
Location: Downtown Hopkins, MN
Size: 36,000 sq ft
Organizational Structure: City-owned, city-operated, 501c3 tenants
Mission: The Arts Center builds community through the arts by fostering creative expression and
providing artistic and educational opportunities for people of all ages.
Programming: Theatre Performances, concerts, films, exhibitions, lectures, literary arts, and classes in
fine arts. Arts Center also houses Stages Theatre Company and space rentals from Hopkins Public
Schools. Big focus on exhibitions and gallery showings. Classes are mostly for adults, and are focused on painting and take-home project-based classes (ex. Knit yourself a scarf, make a jewelry box). On the
whole, the Hopkins Center for the Arts seems more about presenting the arts and creating exposure,
rather than teaching the arts. Also offer space rentals.
Community Demographics
• Population: 17,600
• Median Age: 34
• 70% white, 13.5% African-American, 8.5% Asian
• 5% of households have children under 18; 43% of households are single people
• Median Household Income: $47,000; Per Capita Income: $29,400
• Education: 93% have HS degree or higher, 39% have Bachelor’s degree or higher
Budget (2013) $756,563
• 17% Facility Operations ($127,723)
• 48% Salaries and Benefits ($361,634)
• 35% Arts Programs ($267,206)
Actual Revenue (2015) $776,191
• 48% Leases and Rentals ($369,822)
• 19% Programs ($151,510)
• 19% City Transfers ($147,920)
• 8% State Grants ($62,962)
• 6% Friends Contributions ($22,707) plus Facility Fees ($21,267)
Funding sources
• The Friends of the Hopkins Center for the Arts raise money through memberships, sponsorships
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and fundraising event.
• $61,000 was transferred from the Economic Development Fund and $86,920 from the cable
fund
• Grants are a source of revenue for the center though HCA has received reduced grant funding
in recent years and put supplemental planning in place
• A plan is in place to decrease expenses and increase revenue in 2015
Historically, the Hopkins Center for the Arts has received a subsidy from the Economic Development
Fund. The reason behind this was that the Center has an impact on the economic health of the City and
the downtown area in particular by bringing in over 215,000 visitors each year. However, devoting these funds to the Center meant that there were fewer resources to devote to other development
projects in the City. According to the City of Hopkins’ adopted Financial Management Plan, this subsidy
will be replaced by supplemental funding through the General Fund in a manner similar to the Activity
Center beginning in 2015.
Number of Paid FTE's=4, PTE's=13, Volunteers=Undefined
Annual Participation (2013-2014) 215,000 Visitors
• The Center presented 12 concerts serving 6,019 patrons
• 26 different organizations rented space at the Center for arts events; a total of just under 3,000 hours of programming
• Tenants of the Center provided over 17,300 hours of arts programming
Rental Stats at Hopkins (2014)
• A key source of earned income for the Center is the rental of rooms to outside users
• Rentals increased in both 2013 and 2014, altogether a 40% increase over 2012
• 90 businesses held meetings or other events at the Center in 2013; 95 in 2014
• 40 individuals chose to have family gatherings at the Center in 2013; 50 in 2014
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EVANSTON ART CENTER
Size: 17,000 sq ft
Location: Evanston, IL
Organizational Structure: 501(c)(3) organization
Mission: The Evanston Art Center is dedicated to
fostering the appreciation and expression of the arts among diverse audiences. The Art Center offers extensive and innovative instruction in broad areas of artistic endeavor through classes, exhibitions,
interactive arts activities, and community outreach initiatives
Programming: They have a mix of youth, teen, adult, and family classes. Some of the adult classes are more unique - woodcutting techniques, fashion design, figure drawing, metalsmithing. Also offering
youth summer camps. 10 week sessions for adult classes, 5 weeks for kids. Seasonal arts & crafts expos.
Community Outreach programs for both youth and seniors (artists-in-residence programs at local
schools, partnership with Loyola University, Summer Reading program with Public Libraries, sending Art
Center employees into nursing homes to work with residents). Also exhibit some pieces in a gallery.
Community Demographics
• Population: 74,500
• Median Age: 34
• 66% white, 18% black, 9% Hispanic, 8.5% Asian
• 26% of households have children under 18; 38% of households are single people
• Median Household Income: $68,000; Per Capita Income: $43,000
• Education: 93% have HS degree or higher, 66% have Bachelor’s degree or higher
Budget (2015) $1,144,460 million
• 63% Earned Income
• 20% Contributions and Grants
• 8% Special Events
• 5% Memberships
• 4% Investment Income
Annual Expense (2015)
• 74.5% Total Charitable Program Service Expenditure
• 13.5% Management and General Expense
• 12% Fundraising Expense
FTE’s=4, PTE’s=6, Teaching artists=68, Interns=87, Board of Trustees=16
Annual Participation (2014)
• 3,000 students (ages 3 to 85 representing 80 zip codes)
• 223 Artists exhibiting in the galleries
• Gallery Attendees is undefined
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KIRKLAND ARTS CENTER
Size: 8,400 sq ft
Location: Kirkland, Washington
Organizational Structure: Independent 501c3
Mission: Kirkland Arts Center promotes artistic mastery and community participation in the visual arts
through innovative educational programming, contemporary exhibitions, and dynamic events while
providing stewardship of the historic Peter Kirk Building.
Programming: The art center hosts 5 to 6 gallery shows per year of mostly local artists and one juried show of national and international submissions. Adult and Youth programming in the areas of painting,
ceramics and pottery and print, jewelry, digital art, printmaking and art history. Creative programs
and events for adults such as Art & Wine night are other revenue generators. The Kirkland Art Center
also manages the Kirkland Artists Studio Tour as well as acts as a host studio for local ceramic artists on
an ongoing basis.
Community Demographics
• Population: 84,430
• Median Age: 38.4 years
• 71.8% white, 1.3% Black, 14% Asian, 7.4% Hispanic
• 18.8% of households have children under 18; 33% of households are single people
• Median Household Income: $93,655; Per Capita Income: $50,991
• Education: 96.2% have HS degree or higher, 58.4% have Bachelor’s degree or higher
Annual Revenue (2013) $567,707*
• 13% Contributions ($73,789)
• 8% Government Grants ($46,750)
• 57% Program Services ($324,368)
• Investments $97
• 17% Special Events ($96,120)
• 4% Sales ($14,289) and Miscellaneous ($12,295)
Annual Expenses (2013) $607,071
• 79% Program Services ($478,117)
• 17% Administration ($105,299)
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• 4% Other ($23,655) *Annual Revenue and Expenses above came from most recently published IRS 990 forms. The
development director at the center reported in a phone conversation that due to space and program
expansion and increased funding, the center now operates (2015-2016) on an annual budget of of about
$950,000. The center depends on earned income from studio art programs remains near 60%.
Number of Paid Employees: 8 FTE’s, Volunteers and other PTE’s undefined
Annual Participation (2014)
1200 students served per quarter through arts center programming;
• 40 Adult classes, 10 Youth Classes, 30 Adult Workshops and Intensives, 20 Youth Camps and
Workshops.
• Summer quarter has additional youth classes
Other visitors to the center for gallery, performance, etc. are not specifically defined. According to the
Director, thousands attend Kirkland’s artist studio tour, gallery shows and craft events each year.
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MCCLEAN COUNTY ARTS CENTER
Size: 5,000+ sq ft (Former Church combined with house)
Location: Bloomington, Illinois (McClean County)
Organizational Structure: Independent 501c3
Mission: We encourage and promote the appreciation, study, cultivation, development, and practice of
the Arts in McLean County. MCAC is an independent 501c3 non-profit organization, we are the arts
agency for McLean County.
Programming: Currently the Arts Center presents approximately twelve exhibitions yearly, including
the annual Holiday Treasures exhibition and the annual Amateur Competition and Exhibition which for
over 80 years has showcased the best amateur artists from the region. MCAC also offers art classes,
artist lectures, art workshops for youth and adults and associated performing and literary arts
presentations. The community is also offered opportunities to purchase artwork through the Sales
Gallery. MCAC facilitates two arts festivals annually, Spring Bloom Arts Festival in March at Illinois
State University's Bone Student Center and Sugar Creek Arts Festival in July at Uptown Normal.
Community Demographics
• Population: 78,902
• Median Age: 33.8 years
• 73.5% white, 11.7% Black, 7.3% Asian, 5.0% Hispanic, 3.3% Other
• 23% of households have children under 18; 53.9% of households are single people
• Median Household Income: $$60,652; Per Capita Income: $33,640
• Education: 95.1% have HS degree or higher, 45.1% have Bachelor’s degree or higher
Annual Budget (2013) $314,590 – breakdown not available
Actual Revenue (2013) $330,282
• 46% Contributions, Gifts, Grants and other similar amounts ($151,791)
• 31% Program Service Revenue ($101,501)
• 11% Investment income ($37,009)
• 5% Net Gain from Sales ($18,495)
• 7% Miscellaneous Revenue ($21,486)
Grandview Community Center
55
Annual Participation (2015)
More than 2,000 served through arts programs and the center (youth and adult) and offsite programs
(youth)
Tens of thousands attend the two major outdoor festivals coordinated by the center annually
City of Edina
56
SUMMARY AND IMPLICATIONS
• The primary market for the Community Center should be in the range of a 10-15 drive time
from the site (serving the Edina population and adjoining communities). However, some
features of the center can be designed to serve a broader secondary market, such as a 20-
minute drive time, or the entire Twin Cities metropolitan area, especially if this broader
market helps achieve financial and cost recovery goals.
• Each of the measured service areas are demographically similar. Growth is projected to be
slightly below that of national rates over the next fifteen years. The makeup of the service
areas population will change as it is expected to age, however, will remain relatively affluent
with income levels above both state and national medians.
• National topline recreation trends show that fitness walking, running/jogging, and using a
treadmill are the activities with the most participation. Other national sports, fitness, and
recreation trends that may affect planning for the Grandview Community Center include:
o Despite a decline, basketball also ranks highly in participation
o Gymnastics is experiencing steady increase
o Racquetball participation is decreasing
o Traditional fitness center activities (aerobics, free weights, treadmill, stationary
cycling) are among the highest ranking in participation
o Martial arts and Pilates are exhibiting declines in participation.
• Although many residents of Edina participate in arts programming, the City itself has limited
facilities and organizations within its geographic area other than the existing EAC. Edina
residential demographics demonstrate a high degree of both affluence and education
characteristic of arts consumers throughout the country.
• Local market potential metrics (i.e., MPIs) suggest that fitness/exercise programming would be
successful at Grandview Community Center. This translates to facility needs for indoor group
exercise/multi-use spaces, a fitness center, and an indoor track. There is a lack of demand for
a sports programming and a gymnasium within the 10-minute drive time service area.
• Survey findings from 2014 showed that indoor fitness and exercise facilities rank highly in terms
of overall community need, unmet need, importance, and spaces that residents would use.
Senior centers ranked moderately, but as expected for a facility that is targeted to a specific
age segment. Indoor courts and gymnasia ranked moderately low.
• While Edina has another community center, it is operated by Edina Public Schools and does not
offer substantial use to non-district activities. Community centers of neighboring cities
generally emphasize fitness, while Edina provides a combination of learning and recreation. In
slight of similar providers, considerations for the Grandview Community Center include uses for
meetings, wellness, and recreation.
• Despite the number and diversity of private fitness and exercise providers in the community,
there still appears to be an unmet need for broad-based facilities that offer wide age-segment
appeal and cater to all experience levels.
• Crossover cultural/fitness/wellness programming at the Grandview facility could combine the
best of these types of offerings in a facility designed to serve residents of all ages and attract
participation from the surrounding area.
• Current programming of EAC could compliment wellness oriented activities like Pilates, Yoga,
dance movement, etc. Fitness programs that offer a social component for seniors could mesh
well with a general community wellness approach to programming a new center.
PROJECT: Edina Grandview Community Center HGA Commission Number 3857-001-00
FROM: Michael Anderson WRITER’S DIRECT DIAL 612-758-4353
DATE: January 27, 2016
MEETING Purpose: Community Open House - Resident Comments
Date: January 21, 2016 Time: 7:00 p.m. Location: City of Edina Public Works
Comments
Regional Aerial
• City Council and School Board need to integrate on planning
• Increase public space – less private more open space
• Connect don’t isolate
Site Aerial
• What city facilities are located elsewhere?
• Do they need to be duplicated or moved here?
• Connection across to Jerry’s is critical
• Vehicle transportation
• Dotted lines are on rail road property
• Parking need: build a walkway from the structure behind Jerry’s
• This site is available, but is it the best site for the new art/community/senior center?
• Walking connected to near-by buildings
• Farmer’s market area
• Enjoy Grandview without driving
• Landscape architecture important
• Billing access
• Pedestrian/bike access from Vernon
• A path from just south of the Jerry’s building to cross Vernon
• Tie into the “high line” of Grandview
• Redevelop small strip mall to the north – or at least allow for the future possibility
• Consider bus side in Master Plan or else this becomes piecemeal
• Green space please
• Scenario 3 is dense
• Link with 9 mile creek trail for bike traffic
• Energy costs
• Are we being responsible?
Edina Grandview Community Center
January 27, 2016
Page 2
• Co2 cuts
• How will energy and greenhouse gases be offset with this new facility to meet Edina goals –
passive solar, solar power, etc.?
• Consolidate of bus garage space for parking and transit may give more space on Grandview
parcel for others uses
• East/west communication across north end of public building
• Build a “high line” (NYC) park over the tracks
• Fantastic architecture
• Leading the state in artistic and energy efficient design
• Bike, pedestrian, transit access key?
Senior and Adult Programs
• Probably (guessing) that total percent hobbies (knitting “portable” crafts) talked of bigger than
“fine arts” and these clubs would like meeting space (hobby clubs)
• Fitness? (for grownups)
• Definition of senior is changing this facility should keep pace
• Senior is an antiquated concept, upcoming seniors want to be fit/active
• Seniors need to be integrated with all other age groups – not silo’d
• Functional movement – body pump
• Good
• Edina adults lack rec. opportunities – part of strategy to provide _____ to the new community
center.
• It would be fun and interesting to have arts and hobbies expanded.
• Recreation brings all ages together multiple times per week
• Should be emphasized more if a referendum is required – consider voter demographics
• Therapeutic pool would add to existing senior programming
• Connect with other groups – share programs and spaces
• Yes to all this – but need physical exercise – important for seniors
• Need more detail on what this means
• Consider a pool only if there is a large gift to fund it! Expensive to build and maintain
• We like the senior center the way it is now
• We would not like it to change
• In-expensive space to rent for clubs, politics, etc.
• Yes, yes, yes
• Need real fitness for seniors, weights, therapy pool
• Cardio for seniors, too
• Some equipment as for others
• New programs for working seniors – 50-70 at night
• Now program just for “retired” and kids
• Anything “seniors” need everyone needs
• Make it for all
• Hate the word “seniors”
Edina Grandview Community Center
January 27, 2016
Page 3
Arts
• Studio arts – computers and printers
• More/large art exhibition space with appropriate lighting
• Focus on updated technology with arts
• Keep youth in
• Garden space and educational classes in gardening
• Writers and poetry groups
• Author’s studio is running out of space at the EAC
• Have author’s studio here – public works
• Need to have performing arts (small group) space with 250+ seats.
• Lighting and sound expenses
• Also rehearsal space and a ____________
• Bring in writers and artists to do classes
• Use shared space for exhibit area – not dedicated
• Art is a small percentage of resident users
• Look at arts attendance numbers; general rec is needed to complement arts
• Loft classes
• Present art center is in an inspirational setting – can this be?
• Expand to include more fiber arts
• Exhibits integrated throughout building
• Would percentage of facility space reflect percentage of demand for art studios vs. other areas
of demand? (like fitness/meeting space)
• Arts would be a good complement to a general recreation center, not for central focus
• Better location and synergy = great opportunity
• Media arts
• Cater to youth, film, design, etc.
• Many art center students respond to the idea of mornings – that would be dumb!
• What are numbers for arts attendance
• I love art, arts and alike
• I attend classes and events
• But there needs to be a lot of other programs, etc. including private enterprise (restaurant, pub
etc.) to make this not a ghost town
• Good work!
• Many good ideas
• This is what we really need!!!
Fitness and Wellness Programs
• Big percentage of population 60+ years, lots of baby boomers just retiring and still fit.
• Need place for exercise and more
• Food – local and organic – farm to table program
• Do we need to duplicate facilities that are at Edinborough – swim pool, track, etc.
• Walking and jogging space is the most requested fitness for center.
• We can’t walk outside for three months of winter
• Body Pump classes
• Edinborough Park has indoor walking space that is under used
• Community center should be multi generation and all inclusive
• Swimming pool
Edina Grandview Community Center
January 27, 2016
Page 4
• Walking track for winter use
• Unstructured space for kids to free play, me too!
• Swimming – look at national trends
• Look at data
• Look at Edina’s demographics when determining activities
• Would enjoy a gym space for badminton, pickleball and/or ping pong. Doesn’t need to be
here, but someplace
• Yes, splash pool
• Look at the attendance numbers for general recreation
• General rec is needed to make the arts successful
• Fundraise the gym – expensive space – others underutilized!
• General recreation should be the central focus as it has the most attendance by far
• Program this place with lots of options, for all ages, synergy will keep this alive
• Fitness – cardio weights, group classes
• Things I do every day! Will get me and a lot of others in
• Can people really not find this elsewhere?
• Yes
• Gear toward younger families who live in NW part of Edina. Facilities in the south part of the
city
• We need a place to exercise for folks over 55
• More space for fitness oriented community ed. programming
• Nature to be seen from inside looking out
• Need (and want: supported by data) fitness, walking, jogging, indoor gyms, multi-generation
• If too $$$$ adjust to be viable for community funding
Youth Programs
• Space for early childhood education!
• Relocate 33 months and younger programming!!
• Pool for zero depth, young children and special needs
• Attracts young families
• Youth should be integrated with other age groups
• Yes to arts and performance and social groups
• Why drop in childcare when there are so many options available in the city?
• Free and/or reasonable fees for club/groups meeting space!
• As a new parent, an under represented demographic at these meetings, childcare here would be
awesome
• I live right by Grandview, just google “daycare” on Goggle maps.
• This location is ideal. There is a void in this conversation __ = daycare
• Area for young families to meet and connect
• Classes and less formal connections
• Discuss with school board whether 0-3 year programs could be moved to the new community
center
• Yes to youth
• Easy drop off area
• Make it easy for young parents to park, drop kids off, infants can be hard
• Teens need more to do in this town
• Organized sports isn’t enough
• Need a place for families with young kids to hand out!
Edina Grandview Community Center
January 27, 2016
Page 5
• Possibly a very central location
• Good idea
• Cooking, art classes for teens
• Outside space/playgrounds for kids
• Grandparents and grandkid programs together
• Market space for student recitals
• Informal hang out space for teens – ping pong, games
• How do we get school ______ to cooperate with programs?
Multipurpose Event Program
• Attract the next generation
• We have to have 55% of the space for future
• Why is dance here? Fitness?
• Make it a desirable hangout when no programming present
• Consider that flex auditorium at Normandale is least used
• More large public meetings from entry hall
• Why private rentals and public meetings when we have City Hall and the performance center at
the high school?
• Yes!
• Edina does need events/meeting space. There is a ______ of high quality public meeting space
• Performing arts should be looked at carefully with respect to attendance
• Inexpensive space for clubs and politics
• Partner with YMCA or YWCA to provide dance and fitness – yoga, etc.
• Agree, seems there are redundant spaces within the city for lectures, meeting space
• All good but unsure if the demand is there.
• Would like to understand market demand? What about EPAC
• Yes to all of these
• Spaces available free to community groups and non-profits (for free meetings that are open to
all). First come – first served sign-ups
• Meeting space for club/groups neighborhood organization in general which help strengthen
volunteerism in Edina
• I suggest a focus for the building. I think one or two multi-purpose rooms is plenty
• Multi-use flexible spaces key to adapting to changing uses for the future Arts-fitness-meetings
• As active as possible – Hopkins center felt like a dead zone
• I completely support trying to be collaborative across interests and entities – but please not to
the extent we lose focus of specifics necessary to specialized programs or centers
• Bird proof windows
• Exhibition space
• Informal gathering space interior and exterior
• Great. Have ones that can handle catering well. One or two spaces for lots of purposes – great
• Gathering space (fireplace) to present book club gatherings
• Authors
• Tutoring – Senior citizen, children for practice
• Speaker series
• Gathering space with fireplace for book clubs
• Senior citizen for _______ space
Edina Grandview Community Center
January 27, 2016
Page 6
Community Hub Programs
• Views to outdoor green spaces
• Can eye to green roof
• Bird/Butterfly considerations
• Interior green/plant
• Vertical
• Plantings/wall
• Consideration for bird proof windows (not fly into!)
• We must not forget “Grandview.” As a public facelift, allow for an awesome gathering space
up-to (i.e., green roof, community room, scenic outlook) for everyone to enjoy the beautiful
view
• ECE
• Educational garden space
• Demonstration gardens
• Increase Public areas
• Open and Outdoors
• Dining space that does not require purchase
• Early childhood facility
• Not sure of the utility of dining, options, if they would be used
• Good thinking
• Why a café/restaurant, catering, juice bar when Jerry’s is close
• Outdoor space and flex space (open in summer; enclosed in winter)
• Green building including green roof
• Green spaces that can be used not just observed
• What is the “front door concept?”
• Would use a small café for social and meetings
• Integrate history exhibit into whole building
• Running track
• Yes to healthy dining options on site; part of overall wellness
• Yes – green roof. Very possible and $$ smart, saves fuel costs, etc.
• Love everything mentioned…dining – brew pub, bar - young couples need these hangouts
• Telescope use viewing _______
• Bring fancy name back to Grandview
• Welcoming vibe important
• Green roof
• Good restaurant (like at History Center)
• Yes to informal gathering – both in and out
• What kind of all-day programming?
• A place for people to eat and mingle while the kids play
• An all-access building like the Oslo Opera House
• Please consider the planned space for future light rail access
• Green roof for outdoor activities
• Yes – green spaces. Edina resident info area for paper posting (paper still exists) not all web
(internet.)
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08 February 2016
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08 February 2016
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i
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e
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d
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l
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HG
A
C
o
m
m
.
#
3
8
5
7
-
0
0
1
-
0
0
2
o
f
5
DR
A
F
T
08 February 2016
Pr
o
g
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a
m
E
l
e
m
e
n
t
Ex
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s
t
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n
g
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U
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Pr
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A
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a
Notes
Ed
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G
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#
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8
5
7
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0
3
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f
5
DR
A
F
T
08 February 2016
Pr
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A
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Notes
Ed
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a
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a
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v
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m
m
u
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#
3
8
5
7
-
0
0
1
-
0
0
4
o
f
5
DR
A
F
T
08 February 2016
Pr
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g
r
a
m
E
l
e
m
e
n
t
Ex
i
s
t
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n
g
Ne
t
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a
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y
.
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t
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a
/
U
n
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t
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p
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d
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t
A
r
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a
Qt
y
.
Ne
t
Ar
e
a
/
U
n
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t
Pr
o
p
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s
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d
Ne
t
A
r
e
a
Notes
Ed
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n
a
G
r
a
n
d
v
i
e
w
C
o
m
m
u
n
i
t
y
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r
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(
D
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Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER - CORE
1st YEAR PRO FORMA
Revenues 1th Year
Membership Revenue Active Adult $25,000
Membership Revenue Arts $23,600
Facility Maintenance $0
Custodial (Janitorial/Cleaning)$0
Fitness Programs $667,000
Classroom/Meeting Room Rentals $28,000
Active Adults Programming $75,500
Arts Programming $557,000
Café $25,000
Total $1,401,100
Expenditures 1th Year
Management & Overheard (utilities)$410,000
Facility Maintenance $156,400
Custodial (Janitorial Cleaning)$146,100
Fitness Programs $486,400
Facility Rental Management $24,600
Active Adults Programming $146,000
Arts Programming $602,900
Café $15,000
Total $1,987,400
Total Cost Recovery 70%
Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER - CORE + FITNESS
1st YEAR PRO FORMA
Revenues 1st Year
Membership (all inclusive) *$2,000,000
Facility Maintenance $0
Custodial (Janitorial/Cleaning)$0
Personal Training and Special Fitness Programs $87,000
Classroom/Multipurpose Room Rentals $28,000
Active Adults Programming $75,500
Art Center Programming $557,000
Café $60,000
Total $2,807,500
Expenditures 1st Year
Management & Overheard (utilities)$710,000
Facility Maintenance $252,000
Custodial (Janitorial Cleaning)$197,900
Fitness Program Contract Administration $766,700
Facility Rental Management $24,600
Active Adults Programming $146,000
Art Center Programming $602,900
Café $37,500
Total $2,740,600
Total Cost Recovery 102%
Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER - CORE+FITNESS+GYM
1st YEAR PRO FORMA
Revenues 1st Year
Membership (all inclusive) *$2,000,000
Facility Maintenance $0
Custodial (Janitorial/Cleaning)$0
Personal Training and Special Fitness Programs $87,000
Gymnasium Rentals $16,800
Classroom/Multipurpose Room Rentals $28,000
Active Adults Programming $75,500
Art Center Programming $557,000
Café $60,000
Total $2,824,300
Expenditures 1st Year
Management & Overheard (utilities)$725,000
Facility Maintenance $257,800
Custodial (Janitorial Cleaning)$197,900
Fitness Program Contract Administration $766,700
Facility Rental Management $40,000
Active Adults Programming $146,000
Art Center Programming $602,900
Café $37,500
Total $2,776,800
Total Cost Recovery 102%
Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER - CORE + EVENT VENUE
1st YEAR PRO FORMA
Revenues 1th Year
Membership Revenue Active Adult $25,000
Membership Revenue Arts $23,600
Facility Maintenance $0
Custodial (Janitorial/Cleaning)$0
Fitness Programs $667,000
Classroom/Meeting Room Rentals $28,000
Event Venue Rentals $61,100
Active Adults Programming $75,500
Arts Programming $557,000
Café $25,000
Total $1,462,200
Expenditures 1th Year
Management & Overheard (utilities)$422,000
Facility Maintenance $170,000
Custodial (Janitorial Cleaning)$150,000
Fitness Programs $486,400
Facility Rental Management $84,800
Active Adults Programming $146,000
Arts Programming $602,900
Café $15,000
Total $2,077,100
Total Cost Recovery 70%
Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER - CORE+EVENT+FITNESS
1st YEAR PRO FORMA
Revenues 1st Year
Membership (all inclusive) *$2,000,000
Facility Maintenance $0
Custodial (Janitorial/Cleaning)$0
Personal Training and Special Fitness Programs $87,000
Classroom/Multipurpose Room Rentals $28,000
Event Venue Rentals $61,100
Active Adults Programming $75,500
Art Center Programming $557,000
Café $65,000
Total $2,873,600
Expenditures 1st Year
Management & Overheard (utilities)$725,000
Facility Maintenance $257,800
Custodial (Janitorial Cleaning)$197,900
Fitness Program Contract Administration $766,700
Facility Rental Management $84,800
Active Adults Programming $146,000
Art Center Programming $602,900
Café $40,000
Total $2,824,100
Total Cost Recovery 102%
Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER - ENHANCED
1st YEAR PRO FORMA
Revenues 1st Year
Membership (all inclusive) *$2,000,000
Facility Maintenance $0
Custodial (Janitorial/Cleaning)$0
Personal Training and Special Fitness Programs $87,000
Gymnasium Rentals $16,800
Classroom/Multipurpose Room Rentals $28,000
Event Venue Rentals $61,100
Health Care Provider Lease $6,000
Active Adults Programming $75,500
Art Center Programming $607,700
Café $65,000
Total $2,947,100
Expenditures 1st Year
Management & Overheard (utilities)$735,400
Facility Maintenance $257,800
Custodial (Janitorial Cleaning)$197,900
Fitness Program Contract Administration $766,700
Facility Rental Management $84,800
Active Adults Programming $146,000
Art Center Programming $631,600
Café $40,000
Total $2,863,200
Total Cost Recovery 103%
Pro Forma Revenues & Expenditures
EDINA GRANDVIEW COMMUNITY CENTER
SUMMARY
CORE CORE + FITNESS
CORE+FITNESS+
GYM CORE+EVENT
Revenues $1,401,100 $2,807,500 $2,824,300 $1,462,200
Expenditures $1,987,400 $2,740,600 $2,776,800 $2,077,100
Total Cost Recovery 70% 102% 102% 70%
CORE+FITNESS+E
VENT ENHANCED
$2,873,600 $2,947,100
$2,824,100 $2,863,200
102% 103%
17 February 2016
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CITY COUNCIL REVIEW
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
2
AG
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The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
3
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The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
4
INTRODUCTIONS
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The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
5
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6
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
7
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8
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The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
9
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l
l
n
e
s
s
p
r
o
g
r
a
m
s
-
H
i
s
t
o
r
i
c
a
l
S
o
c
i
e
t
y
p
r
o
g
r
a
m
s
-
C
T
S
p
r
o
g
r
a
m
s
YO
U
T
H
US
E
R
G
R
O
U
P
I
N
T
E
R
V
I
E
W
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
17
CO
M
M
U
N
I
T
Y
F
E
E
D
B
A
C
K
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
18
CO
M
M
U
N
I
T
Y
F
E
E
D
B
A
C
K
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
19
INTRODUCTIONS
FE
A
S
I
B
I
L
I
T
Y
S
T
U
D
Y
P
R
O
C
E
S
S
REVIEW OF FINDINGS
SC
O
P
E
A
N
D
B
U
D
G
E
T
A
L
T
E
R
N
A
T
I
V
E
S
CO
U
N
C
I
L
D
I
S
C
U
S
S
I
O
N
A
N
D
D
I
R
E
C
T
I
O
N
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
20
PR
O
G
R
A
M
S
U
M
M
A
R
Y
CO
R
E
P
R
O
G
R
A
M
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
21
PR
O
G
R
A
M
S
U
M
M
A
R
Y
PO
T
E
N
T
I
A
L
P
R
O
G
R
A
M
E
N
H
A
N
C
E
M
E
N
T
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
22
AD
D
I
T
I
O
N
A
L
C
O
N
S
I
D
E
R
A
T
I
O
N
S
PR
O
G
R
A
M
O
P
T
I
O
N
S
Th
e
f
o
l
l
o
w
i
n
g
p
r
o
g
r
a
m
c
o
n
s
i
d
e
r
a
t
i
o
n
s
a
r
e
o
f
f
e
r
e
d
f
o
r
di
s
c
u
s
s
i
o
n
b
a
s
e
d
o
n
c
o
m
m
u
n
i
t
y
o
p
e
n
h
o
u
s
e
i
n
p
u
t
,
re
v
i
e
w
o
f
c
o
m
m
u
n
i
t
y
s
u
r
v
e
y
s
,
a
n
d
l
o
c
a
l
/
n
a
t
i
o
n
a
l
tr
e
n
d
s
i
n
c
o
m
m
u
n
i
t
y
c
e
n
t
e
r
f
a
c
i
l
i
t
i
e
s
.
Source: ETC Institute, 2014 City of Edina Citizen Survey
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
23
AD
D
I
T
I
O
N
A
L
C
O
N
S
I
D
E
R
A
T
I
O
N
S
PA
R
K
I
N
G
M
E
T
R
I
C
S
Surface Parking $3,500 +/-
p
e
r
s
t
a
l
l
St
r
u
c
t
u
r
e
d
P
a
r
k
i
n
g
$2
0
,
0
0
0
+
/
-
p
e
r
s
t
a
l
l
Be
l
o
w
G
r
a
d
e
P
a
r
k
i
n
g
$3
0
,
0
0
0
+
/
-
p
e
r
t
a
l
l
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
24
CA
P
I
T
O
L
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
A
CO
R
E
P
R
O
G
R
A
M
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
25
CA
P
I
T
O
L
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
B
CO
R
E
P
R
O
G
R
A
M
S
+
E
V
E
N
T
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
26
CA
P
I
T
O
L
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
C
CO
R
E
P
R
O
G
R
A
M
S
+
C
H
I
L
D
C
A
R
E
+
F
I
T
N
E
S
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
27
CA
P
I
T
O
L
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
D
CO
R
E
P
R
O
G
R
A
M
S
+
C
H
I
L
D
C
A
R
E
+
F
I
T
N
E
S
S
+
G
Y
M
N
A
S
I
U
M
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
28
CA
P
I
T
O
L
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
E
CO
R
E
P
R
O
G
R
A
M
S
+
C
H
I
L
D
C
A
R
E
+
E
V
E
N
T
+
F
I
T
N
E
S
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
29
CA
P
I
T
O
L
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
F
CO
R
E
+
A
L
L
E
N
H
A
N
C
E
M
E
N
T
P
R
O
G
R
A
M
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
30
OP
E
R
A
T
I
N
G
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
A
CO
R
E
P
R
O
G
R
A
M
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
31
OP
E
R
A
T
I
N
G
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
B
CO
R
E
P
R
O
G
R
A
M
S
+
E
V
E
N
T
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
32
OP
E
R
A
T
I
N
G
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
C
CO
R
E
P
R
O
G
R
A
M
S
+
C
H
I
L
D
C
A
R
E
+
F
I
T
N
E
S
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
33
OP
E
R
A
T
I
N
G
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
D
CO
R
E
P
R
O
G
R
A
M
S
+
C
H
I
L
D
C
A
R
E
+
F
I
T
N
E
S
S
+
G
Y
M
N
A
S
I
U
M
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
34
OP
E
R
A
T
I
N
G
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
E
CO
R
E
P
R
O
G
R
A
M
S
+
C
H
I
L
D
C
A
R
E
+
E
V
E
N
T
+
F
I
T
N
E
S
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
35
OP
E
R
A
T
I
N
G
C
O
S
T
–
P
R
O
G
R
A
M
O
P
T
I
O
N
F
CO
R
E
+
A
L
L
E
N
H
A
N
C
E
M
E
N
T
P
R
O
G
R
A
M
S
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
36
PR
O
G
R
A
M
O
P
T
I
O
N
S
U
M
M
A
R
Y
CA
P
I
T
A
L
+
O
P
E
R
A
T
I
N
G
C
O
S
T
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
37
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
38
The CITY of EDINA CITY COUNCIL REVIEW 17 February 2016
39
DI
S
C
U
S
S
I
O
N