HomeMy WebLinkAbout2013-05-14 Park Board PacketAGENDA
CITY OF EDINA, MINNESOTA
PARK BOARD MEETING
CITY COUNCIL CHAMBERS
Tuesday, May 14, 2013
7:00 P.M.
"THIS MEETING WILL BE TELEVISED"
CALL TO ORDER
II. ROLL CALL
III. APPROVAL OF MEETING AGENDA
IV. ADOPTION OF CONSENT AGENDA
A. Approval of Minutes — Regular meeting on Tuesday, April 9, 2013
V. COMMUNITY COMMENT
During "Community Comment, " the Park Board will invite residents to share relevant
issues or concerns. Individuals must limit their comments to three minutes. The
Chair may limit the number of speakers on the same issue in the interest of time and
topic. Generally speaking, items that are elsewhere on tonight's agenda may not be
addressed during Community Comment. Individuals should not expect the Chair or
Board Members to respond to their comments tonight. Instead, the Board might refer
the matter to staff for consideration at a future meeting.
VI. REPORTS/RECOMMENDATIONS
A. Off Leash Area Pilot Hockey Rink Recommendation and Public Hearing
B. Parks and Recreation Department Mission Statement
VII. CORRESPONDENCE AND PETITIONS
A. Council Updates
B. Veteran's Memorial Committee, March 15, 2013 Minutes
VIII. CHAIR AND BOARD MEMBER COMMENTS
IX. STAFF COMMENTS
X. ADJOURNMENT
The city of Edina wants all residents to be comfortable being part of the public process. If you need
assistance in the way of hearing amplification, an interpreter, large -print documents or something,
please call 952-927-8861 72 hours in advance of the meeting.
MINUTES
OF THE REGULAR MEETING OF THE
EDINA PARK BOARD
HELD AT CITY HALL
April 9, 2013
7:00 PM
CALL TO ORDER
Chair Steel called the meeting to order at 7:04 pm.
II. ROLL CALL
Answering roll call were Members Deeds, Hulbert, Kathryn Peterson, Cella, Steel, Segreto, Gieseke,
Jacobson, Jones, Almog, O'Leary
111. APPROVAL OF THE REVISED MEETING AGENDA
Chair Steel made a motion, seconded by Member Cella, to add the Mission Statement under Reports
and Recommendations and approve the meeting agenda.
Ayes: Members Deeds, Hulbert, Kathryn Peterson, Cella, Steel, Segreto, Gieseke, Jacobson, Jones
Motion Carried
IV. ADOPTION OF CONSENT AGENDA
Member Hulbert made a motion, seconded by Member Cella, approving the consent agenda as
follows:
W.A. Approval of Minutes — Regular Park Board Meeting of Tuesday, March 12, 2013
Ayes: Members Deeds, Hulbert, Kathryn Peterson, Cella, Steel, Segreto, Gieseke, Jacobson, Jones
Motion Carried
V. COMMUNITY COMMENT
None
VI. REPORTS/RECOMMENDATIONS
VI.A. Lake Edina Path Review and Comment
Ms. Kattreh informed the Park Board that do.town was instrumental in getting the Lake Edina Pathway
on the work plan for this year and a primary main goal of the pathway is to provide a safe route for the
kids who live in the Parklawn neighborhood to get to Cornelia School. Ms. Kattreh showed a map of
where the proposed pathway would be located. She also showed a map of the configuration of the
Nine Mile Creek Trail that will be going through that neighborhood within the next few years so the
Park Board could also see how that could potentially impact or tie into that project.
Ms. Kattreh informed the Park Board the City Council is very interested in hearing their thoughts about
the proposed path and added that the City Council will host a public hearing at their May 7 meeting
and added that she will send out the public hearing notice for the City Council meeting. She indicated
they had originally planned to have the public hearing at the Park Board meeting; however, Chair Steel
had a great recommendation to hold the public hearing at the City Council meeting since it was the City
Council's decision to approve or disapprove of the project.
Member Gieseke asked what is the land like that is listed as #24 and is that city land? Ms. Kattreh
replied that it is part of Lake Edina Park and it is not great land. It is actually fairly low and during
periods of a lot of rain it is a very peat type soil and it does get pretty spongy.
Member Gieseke commented that overall he likes the plan; however, it is a roundabout way to get
there and asked if there has been any consideration to cut through to Oaklawn Avenue because the
cul-de-sac that is there looks like it would be a straight shot and would be quite a bit closer. Ms.
Kattreh replied that is an interesting option that they could consider; however, they would need to get
an easement from a couple of property owners but it is certainly something they could consider.
Member Jones noted that was exactly her thought when she looked at the map because kids are going
to try to walk the shortest way possible. The path is much longer than this shortcut could be and asked
if they could request that the city look into this first. Ms. Kattreh replied absolutely and indicated she
would be more than happy to make that comment to the City Council. Member Deeds commented
there may already be a path there knowing elementary students because they are probably already
walking that way if it's the shortest distance.
Member Cella asked if there is any plan in the future to have any sort of playground equipment in Lake
Edina Park. Ms. Kattreh replied they really wanted them to include that in this plan this year but she
recommended against it because of the discussions with the use of the Fred Richards Golf Course right
now and with the strategic plan they are going through and felt it was not a good time to put a
playground in that area.
Member Jones asked if the Transportation Advisory Board has reviewed this as a safe route to school
to which Ms. Kattreh replied that they have not, but this plan was actually completed through the
City's Engineering Department. She added they did hire a consultant because it was given to them at
such a late date last year that the Engineering Department did not have an opportunity to do the plan
internally; however, they did supervise the project as far as the design so they are familiar with it.
Member Jones asked if it has gone through the Bike Edina master plan and is curious if this has been
integrated in the "Living Streets Master Plan" to which Ms. Kattreh replied she was unsure. Member
Jones asked if this could be sent to those other committees to weigh in on because it looks like a path
to kind of nowhere right now and if it is decided there is not going to be a playground after they are
done with the strategic plan then it seems silly to build a path right there to which Ms. Kattreh replied
that is good advice.
Member Segreto indicated in looking at the different ways to get to the school she is not convinced this
is really safer than what the children are doing right now and not being a route expert she questions
that. She stated from a long-term planning perspective it remains to be seen what might be done with
the Fred Richards Golf Course and in effect by putting this bike path in they are bisecting two
contiguous parcels and so from a long-term real estate perspective it sort of is like you are breaking
apart two parcels; it's not a whole lot of money going into improvements but it is still separating the
two parcels. She indicated she did not know this was a park until she received this and went to look at
the route and was struck by the house at 7505 Kellogg Avenue because this would in effect go right by
their side lot. If they were to do this she would like to at least give some consideration to shielding that
house visually from the traffic going by. She indicated that she knows this came out of a do.town
initiative but feels unless this is really solving a safety issue for the children she doesn't understand why
they should be considering it at this time.
Member Jones commented in looking at the map of Nine Mile Creek they really should try to figure out
how that is going to meander through this neighborhood and whether the best place might be inside
the park property and if that is the case then Three Rivers might pay for a path inside this park. She
asked Ms. Kattreh when they will find out more about Nine Mile Creek to which Ms. Kattreh replied
she is planning to have a meeting with the Nine Mile Creek folks sometime within the next month or
two where she will get the very latest in terms of updates from them and will then report back to the
Park Board.
Member Segreto asked where to the children play, do they go up to Cornelia School to which Ms.
Kattreh replied yes.
Member Jones noted that she totally agrees there should be a playground in this area for these kids
because Cornelia School is a long way to go and this is a dense population; however, she is not sure if
this is the appropriate place especially if there is still a golf course where kids might get hit by golf balls.
She thinks they need to figure that out before they put in a path. Ms. Kattreh pointed out that she did
contact their insurance company because she was also concerned about that. There is one house that
has been very vocal in the past about the concern of golf balls coming into their yard or other people's
yards and those types of things. She stated that most of those problems have been alleviated by
reconfiguring the hole on the golf course that was causing so many of those problems. The insurance
company did say they were fine with them adding a trail but did recommend that for precaution
reasons they may want to put up a sign at the beginning so people are aware they are adjacent to a
golf course and there could be golf balls.
Member Jacobson noted in looking at Attachment E if you look to the right of the house at 7408
Oaklawn Avenue it almost looks like there is some sort of existing trail or easement there and asked if
there are any existing city easements around there. Ms. Kattreh replied there is a utility easement that
goes through that area. Member Jacobson commented that might be a good place for a path.
Member Deeds commented he is trying to understand the role of do.town because this is the second
or third kind of project that they've had suddenly kind of dropped in their lap and asked do they just
pick a problem and do.town organizes the neighborhood to solve whatever they happen to think? Is
there some kind of strategy or method behind whatever do.town is doing? Ms. Kattreh replied that
do.town is now done and that their funding was officially finished the end of March. She noted they
did a lot of listening to the neighbors and residents in a variety of different ways and then they picked
projects to focus on based on the feedback they received. Member Segreto commented that they
know the system of how to bring a project forward to the City. Chair Steel indicated she was a little
put -off that they went to the property managers to acquire the signatures because coming from a grass
roots background that is not the best way to get resident input. She stated the needs are kind of two
different things and wishes this were a little more resident driven versus an outside organization of
property managers.
Member Jones indicated this is one of those issues where there is a park and it's obvious there is room
for improvement. It's an underutilized park but what is the public process for making changes to it
because it looks like only the neighbors on the east end have been petitioned and maybe the neighbors
on the west side don't even know this is happening. She stated she didn't know it was happening and
she is on the Park Board so it does bring up some questions on process.
Chair Steel noted that in Katie Meyer's letter to the City Council it says "As a part of the effort to gain
momentum for the playground do.town met with three different property managers in the Parklawn
neighborhood including Highland Properties, Premier Properties and the Goodman Group. In each
instance we worked with the property managers to connect up with their residents from around 407
units to sign a petition and encourage interested parties to write a letter". She stated that to her that
is a little backwards as far as a grass roots process.
Member Cella wondered if this is a solution in search of a problem because if the original idea was they
wanted a playground putting in a path doesn't provide a playground and if the path was a means to get
to the playground and there is no playground then you don't do it for that reason. She noted if the
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other stated reason is that it needs to be a safe route to school have they talked to the principal of
Cornelia School and the families that actually walk from Parklawn Avenue to the school and see how
they are doing it now and what would be the best route. She indicated this may not be solving a safe
route to school issue without further study and therefore questions why they would go ahead and
build a path if they are not really sure why they are building it and who is going to use it. She stated
that her feeling at this point would be to table it until they have a better understanding of whether this
path is really needed as a safe path to school.
Member Hulbert indicated it feels like at some point there would be a greater use for this whole area
that would maybe benefit from the study of potential future plans if you want to create something
great. It seems like they are kind of putting in a pathway and it doesn't seem like a logical way for
these kids to go to school.
Member Deeds commented he thinks one of the things that the City Council needs to take into
consideration is that this position is for a path and a playground in Lake Edina Park and whether these
residents care whether there is a path or not is questionable or at least an open question. He indicated
that both of the petitions that are signed say path and in the letter it specifically says that Lake Edina
Park is a perfect place for amenities not a pathway to school. He stated without a little more looking
into it, it does not make sense and he would not recommend that they spend $50,000 on it.
VI.B. Off Leash Area Pilot Hockey Rink Recommendation
Ms. Kattreh informed the Park Board that after further research, specifically with their recreation team,
Ms. Faus and she decided to recommend Strachauer Park. She explained the main reasons they took
Highlands Park and Pamela Park out of their recommendation is because Highlands Park is very heavily
scheduled for the summer playground program and they actually use the hockey rink to run a lot of
their games and activities; therefore, staff felt that it would be very disruptive to use that park. She
indicated that Pamela Park is also a heavily used programmed park and added that parking is a
problem. It's heavily used and a very busy area for athletic use; therefore, they felt it might not be an
ideal location for a pilot program. Ms. Kattreh pointed out in looking a little further they discussed
Strachauer Park and couldn't find any reasons why Strachauer would not be a good location. There is
some separation from homes, it does not have a playground program, its tar away from the athletic
fields, it sits a little bit lower away from the playground and it's on the East side of the City.
Chair Steel asked how much it would cost to put in a gate to which Ms. Kattreh replied they would do
that internally with their parks maintenance staff so the cost would be minimal, maybe a few hundred
dollars. Chair Steel asked Ms. Kattreh as far as rules do they foresee using the ones that already exist
at the Van Valkenburg dog park or would there be additional ones. Ms. Kattreh replied they won't
recommend any additional rules because they feel as a pilot program they will run it just as they are
running the current dog park. She stated it's a large size hockey rink and they have talked with Tim
Hunter, animal control officer, and he doesn't feel either it would be essential to have a weight limit or
restrictions as far as size. They are hoping to leave it up to the residents to decide whether their pets
would be compatible with the pets that are in there at that time.
Member Deeds asked are there going to be maintenance costs involved. Ms. Kattreh responded they
have no concerns about any additional maintenance in the area; however, it will require a little more
supervision but nothing that is going to add any additional staffing costs. They will incorporate it into
their regular routine. Member Gieseke asked if there is a regular maintenance routine for the other
dog park. Ms. Kattreh replied they are looking into that right now, they have not spent a lot of staff
time on cleaning or maintaining the dog park. Ms. Faus explained they are going to be working both
dog parks to put together a neighborhood committee of interested parties who would help oversee
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and help maintain the dog parks. She indicated they feel they are such dedicated users of those
facilities and it's a very social experience for a lot of dog park users and therefore think they might be
able to garner some interest and support of having a committee of users in each park.
Member Jacobson asked how people will find out about this new dog park, how will it be advertised.
Ms. Kattreh replied they are working on that and first they need to have it on their Parks and
Recreation website because right now it is pretty hidden and thinks that will be a significant help. She
noted they will also be working with their Communications Department to put together some press
releases and maybe some other creative types of advertising. Member Jacobson asked if there will be
signs in the area to communicate it to which Ms. Kattreh replied yes, there will be signage.
Member Gieseke commented this might be a perfect volunteer opportunity for the Boy Scouts or Girls
Scouts to which Ms. Kattreh replied yes and added they have also done different construction
programs within the parks as Eagle Scout projects.
Member Segreto asked if there is a revenue stream that they could use to funnel back into the dog
parks and is what they are charging high enough to support the operations of the parks. Ms. Kattreh
replied that is something that they hope to look into further because right now those fees are
recommended and approved through the Police Department. She noted they will be addressing the
budgets, revenue streams and how they can appropriate funds for improving the dog park(s).
Member Hulbert stated that he has had people complain about Bredesen Park this spring about how
much refuse there is around that path and maybe an animal control officer could check these people
and see if they are picking up after their dogs.
Member Hulbert indicated regarding Strachauer Park he does have a bit of a safety issue because there
are pre -Kindergarteners and Kindergarteners who play soccer there as well as there are kids all over
that jungle gym and running around the hockey rink. He stated he would also like to make sure there is
proper notice around this park so that the residents are aware of this happening. Ms. Kattreh replied
they will host a public hearing at their next Park Board meeting and they will send out notices to
everyone who lives within 1,000 feet of the park so they can express their concerns and comments.
Member Jones stated because they are calling this a pilot she thought it be good to clarify what it is
they are piloting. She noted in this case she really appreciates the way they've looked at the different
parks and have come up with a type of argument for why it's not appropriate in certain parks. She
indicated she thinks this is worth piloting in Strachauer Park and she would call it a pilot project;
whether or not it remains at Strachauer, not whether or not it's going to be available in other parks.
She noted they can talk about that later but right now she would kind of like to set it up as we are
piloting to see if this is something that should stay at Strachauer. Sometimes words are really
"unclear" and she can just imagine being asked by other residents when they start it is "Are we going
to consider another park"?
Chair Steel noted from her experience she feels that the grass at Van Valkenburg isn't maintained as
much and that kind of adds to not keeping up with the cleanliness; therefore, she almost feels like this
small space is going to succeed more because hopefully it will be maintained better. In addition, it's
also flat and there is not a bunch of trees and is hoping they can learn from this experience what works
and use some of those things to help out the Van Valkenburg dog park.
Member Segreto made a motion, seconded by member Gieseke, to approve hosting a public hearing
for an off -leash dog park at Strachauer Park within the hockey rink.
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Ayes: Members Deeds, Hulbert, Kathryn Peterson, Cella, Steel, Segreto, Gieseke, Jacobson, Jones
Motion Carried
VI.C. Strategic Planning Information and Discussion
Chair Steel informed the Park Board she met with Members Cella, Segreto, Deeds and Ms. Kattreh to
talk about their strategic planning process as well as their mission and to talk about where they should
go next. She indicated they developed a mission statement but need to decide how they are going to
utilize a consultant. She informed the Park Board that Ms. Kattreh and she compiled the possible
components of their strategic planning process because the one question that they struggled with as a
subcommittee was which components will the consultant work on and which ones will the Park Board
be working on. She noted the subcommittee had wo conflicting views and from her perspectives e
thought a consultant would come in and help them with the stakeholder analysis and the needs
assessment. Chair Steel pointed out to the Park Board that Ms. Kattreh had informed them that the
City is doing a citywide survey and they will have a chance to look at the questions that they are
submitting for Parks and Recreation and have input. She added they are under a tight timeline so if
anyone has any burning questions or feels it is missing something that would help them with their
strategic planning process to please email it to Ms. Kattreh and the consultant for this survey. She
pointed out the survey is just looking for what answer you are trying to understand and not actually
framing the question.
Member Jacobson noted as she read through the different questions in the existing survey, it's asking a
lot about what people think about the existing amenities but it doesn't really ask what amenities are
missing to which Chair Steel agreed that is something to look at.
Ms. Kattreh informed the Park Board this survey was done very successfully in 2011 and the data they
received from the survey was really good; therefore, the City has decided to redo this survey every two
years. She indicated that the questions are draft questions and that the survey is going to go out at the
end of April or beginning of May and if the Park Board would like to add any more questions they could
add up to five additional questions. She explained the company that is doing the survey, Decision
Resources, doesn't want them to spend time wording the questions themselves but give them what it
is that we want to find out. Ms. Kattreh informed the Park Board this is very confidential information
and they do not want these questions to get out because it could possibly skew the results of this
study.
Member Deeds commented in terms of design, for example, #82 asks "How you rate park and
recreation facilities in Edina - excellent, good, only fair, or poor' and explained you are always going to
get a top end bias to a question like that. He indicated what they should ask is "How they rate our
parks and recreation facilities relative to our neighbors such as Eden Prairie, Wayzata, etc.," and put
those in parentheses. He pointed out they will get a much more honest rating if you give them
something of a comparison. Chair Steel commented that she would second that because it kind of goes
against everything she has been taught this semester with "Survey Methodology". She stated, for
example, #81 in the 2011 survey asks "Are there any park and recreational facilities missing from the
community that you would like to see in Edina" and noted people are going to say "no" because it's the
easiest path out. Member Deeds added they are all going to say "no" unless you give them a list of
things or in some way prompt them, that is just human nature.
]Member Kathryn Peterson commented on the question about how the facilities align with the vision
statement because in this kind of a survey are people going to be able to connect the dots on that one,
it seems a little farfetched. Also where it says "the city has been considering several new or improved
projects" do they want to have anything that is more open ended at the end where they could also
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suggest something that is not on the list? Member Segreto commented not only open ended but add
a question with senior programs and services because we have a big senior growing population.
Member Segreto stated that she would like to piggyback on what Member Deeds was saying regarding
#84, "What facilities you would rate as only fair or poor", wouldn't it be helpful to find out why they
are rating them fair or poor. How useful would it be to find out that something is rated poor without
understanding why? She noted that the "why" is missing on questions #85 through #95. Member
Deeds explained that the reason why they don't is because it substantially extends the length of the
survey and this is a phone survey which means it substantially raises the cost and open ended
questions are a real pain to actually deal with when you do a large scale survey because they don't sort
themselves nicely in the categories. He pointed out the proper technique would be once you know
something is getting generally poor ratings is to have a focus group or a secondary survey and try and
understand and dive in.
Chair Steel informed the Park Board that in the 2006 Needs Assessment Survey having more walking
and biking trails was one of the items and this survey allows for asking it again. She noted she would
like to explore that issue because when they are talking about upgrading trails, etc., she wants more
substance to understand that need.
Member Deeds again stated that for #82 and #83 they are going to do better if they give a comparison
versus an overall ranking. He noted #83 talks specifically about maintenance and upkeep and asked
Ms. Kattreh if there is something she would like to have more specific information on besides
maintenance and upkeep such as we are low on the maintenance side, that's good information to
know that's actionable. He asked what else would be actionable that you would like to know when you
ask those overall questions.
Chair Steel commented she would like to know how Edina residents see the average parks and
recreation user; is it them, a child, a senior, because you can see from their demographics who they are
and then compare who they think the average user is.
Member Jones noted one of the things they haven't fully done in the parks is they haven't
implemented a planting plan and knows that has been on their wish list in the past. She commented
that sometimes when you look at their parks the actual design doesn't feel as nice as other cities
because it's not quite as green and/or as many trees and bushes. Something is not totally done and
she doesn't know if there is a way to get at the atmosphere, it's the natural environment that's in our
parks.
Member Jacobson stated the questions are very pointed towards certain facilities and asking about
each type of facility and not so much pointed towards type of activities such as vegetable gardens,
flower gardening, water fountains, entertainment, etc., what activities do you want in your parks and
not so much what building it is.
Member Deeds indicated he doesn't know what they expect to get out of #96 through #102 and
wouldn't know how to interpret it if he had to. He suggested to replace a set of questions about do we
have enough athletic fields, open space, too much or too little golf, he would ask specifically about not
a facility but about the availability of these things rather than whether we have enough availability but
what they think we need more of. Member Cella stated she agrees with Member Deeds on the vision
question because she doesn't know if that gives any useable information whether random people in
the city think the golf course fits our vision. Member Segreto commented she also agrees a vision
statement question is not good.
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Chair Steel stated she would like a little more feedback on their strategic planning process because
they had conflicting views. She foresaw that the consultant would help them get more information
from residents through focus groups and a survey and work with the Park Board to come up with a
strategy plan. She stated that being said they still have to decide on their strategic issues. They still
need to pick their goals and they are just part of a gathering of information to help them make those
decisions. She explained that Members Deeds and Cella thought it should be more of a marketing
group would take the needs assessment and then a consultant will come in and tell them how to
achieve those goals. She noted that Members Deeds and Cella have agreed to meet again to kind of
flush this process out and anyone is welcome to join.
Member Deeds indicated there are two pieces to this; there is the market research which is a series of
focus groups with various cuts of the population and that's going to be good input into needs
assessment. He explained that is a different task and a different skill set from a strategic consultant.
He indicated a strategic consultant is going to be somebody who is going to work with you once you
have a vision and help figure out what you think you want to do. They are going to work with you and
help you understand the environment and how you get to those goals and achieve the end that you are
trying to. Member Deeds noted he thinks they are smarter to think about it as potentially two RFPs; he
is less concerned about the time frame even if it's not until the end of the year that they are really
digging into it. He stressed that if it's going to be good and it's really going to guide decisions it's less
about the time frame and more about getting it done right and getting the right information pulled
together and if they can make a few changes on the survey it will be helpful. He stated that he does
think they are shooting in the dark a lot about what the residents want in their parks and what they
think they are and are not short of. He added he thinks it's hard to plan, we all have our wish list so we
can just go through with that; however, he thinks it makes more sense for a pretty good marketing and
focus group kind of work to be done.
Member Cella stated she also thinks the survey will give them a good starting point for the community
things and then given that information they may have to do additional focus groups or additional
follow up to find that out. She added calling in a strategic consultant before you really know what your
community wants and what you want your community to look like you are just asking people to come
in and have their vision then imposed on you. She asked how will they be able to say well you need
more of this if we haven't done the ground work to say this is what our community wants because we
run the risk of an outside consultant making a vision that reflects their best practices rather than what
our community really needs.
Chair Steel commented that she thinks it all comes down to what we ask for in the RFP and if someone
can adequately address all of those. She stated ideally she would like to have one consultant handle
the whole thing and if it can't happen, it can't happen. They need to flush it out and have more
conversations and go from there.
Member Segreto indicated she is going to play the devil's advocate a little bit. There seems to be
certain categories that need attention and strategic planning and she could probably rattle off six of
them right now. She stated there comes a point when the city must show some leadership and so
where does the leadership of the city lead the process rather than deferring constantly to consultants.
She understands the needs assessment from the residents but she is really hard pressed to give a
consultant broad breath about analyzing the needs of the City of Edina. She thinks they need to be
reined in and they need to be focused on issues that they all have been wrestling with for years now.
E-
Member Jones commented she hears both sides but she couldn't agree more with Member Segreto.
When she hears strategic plan, what are the real burning questions, she knows they need to identify
tasks but she is trying to figure out what are the issues she wants them to solve. Where the
redundancies are and what is our plan for replacing the structures that need to be replaced and how
do we do this with financial feasibility. She noted that she has seen consultant reports come back with
reports that don't answer the questions and don't give them some new ways of approaching these
problems so they need to identify what they are looking for in the strategic plan. She stated that she
can come up with the questions that she would like someone else to answer for them or to approach
such as how can we better manage all of the enterprise facilities and is there a better cost cutting way
that other people are doing that we are not. In addition, how do we handle our replacement and is
there a systematic way we could use similar to what the Street Department does to their street
reconstructions and maybe every 20 years a neighborhood gets to look at their playground equipment.
She explained she is trying to figure this out in a way that makes sense to her instead of when she
reads it and it says resource analysis because she doesn't want anybody to spend her tax dollars on
coming up with a waste of time.
Member Segreto asked what if Park Board and staff got together and came up with six or seven
categories, a list of areas where they know they need help and improvement and meanwhile the needs
assessment will be done. She commented she doesn't know the timing of the RFP in connection with
the Needs Assessment and asked if the Needs Assessment is going to be done first. Ms. Kattreh replied
that is something that would be determined upon how they decide to proceed with the project
because the Needs Assessment could be done a variety of different ways and by different people. She
stated that she certainly understands Member Segreto's comments about the city doing something
internally; however, she doesn't know that they have staff in the City that really have the expertise to
hold the appropriate focus groups. She indicated that she agrees with Member Segreto's comment
and that it would be really great to put that together along with what Member Jones said a list of
priorities from the Park Board and thinks that needs to determine the way that the consultant runs the
focus groups.
Member Deeds pointed out that a lot of what they are talking about right now is tactical and
operational and issues surrounding what is our replacement cycle and how do we do our capital
improvement budget it is not a strategic planning issue but it's an operational and tactical issue. He
explained the point of doing a strategic plan is that it provides guidance to long term decision making
so there is some coherence in what we do. He stated in his experience on the Park Board the last two
years is they don't have a reference point, they don't have a strategy and he doesn't mean a vision
statement. He indicated they obviously don't have a vision of what Edina's Parks & Recreation should
look like in 2030; should they have a large central city recreation facility because there are some big
decisions about what this park should look like and that is what they should be dealing with in terms of
the strategic plan. He stated that to be honest how they replace playground equipment he has no clue
because that is what staff is for, that is not his job, staff is supposed to know and have the skill and
capabilities to know when a teeter totter needs to be replaced because he doesn't care. However, he
does care that they remain the premier inner -ring suburb in the Minneapolis/St. Paul area and in order
to do that they have to have a vision of what the amenities need to be. He pointed out that has to
start with data and one of the things they don't have is data. He added that focus groups are really
hard to do well and it's a real skill and it's the marketing firms that know how to do focus groups and
get good information. He noted that those that don't know how to do focus groups get lousy
information out of them because they lead people down the garden path and get them to tell them
what they want to hear. Member Deeds stated that in terms of having a strategy consultant versus
somebody to gather the data he is less interested in because they have bright people and they can
figure it out if they have the data, they may need someone to help guide them along those lines but
9
the actual strategic planning process is not that complicated once you put data and information and
then you put it in a framework and start thinking about it. He commented that it will take time but
they have bright people around here.
Member_Gieseke_in_dicated he sees it as two things they need: they need to know what they are
missing and where they are moving to. They need a Needs Assessment done by qualified professionals
to ask the right questions in the right way and give them the data. He stated they would probably then
massage that and that's where their leadership role comes into place with that data and that
information to give them a guide for the next five to ten years.
VI.D. Mission Statement
Chair Steel informed the Park Board that the subcommittee looked at a variety of different mission
statements from across the country and just kind of pulled the words they liked and went from there.
Member Jones asked if it would be possible to table this and let the Park Board have time to look it
over and think about it since they just received it tonight.
Member Hulbert asked for a little background information on how they came up with it. Member
Deeds explained they started with their own and then they appended part of Boulder, Colorado's
Mission Statement. They started with their short one "We create community through people, parks
and programs". They started with that one because they wanted to think through that but also felt
they wanted to keep it tight and didn't want their long one. He pointed out that essentially the first
line was to communicate what it is they are trying to achieve and what they want. The second line is
the methods by which they hope to achieve those and that one was essentially modified from
Boulder's. Member Deeds stated that this was one of the most productive meetings he has had and it
was well done.
Member Segreto noted that it also includes "a healthy community" which the city is striving to have all
boards consider in their mission statement and programming. Member Deeds noted he would say the
major changes are -with the city they added "healthy and inclusive" in the first line and they shifted the
line around a little bit but essentially they added "healthy and inclusive" as kind of modifiers to further
express the goal of what we are trying to build in terms of community. He noted in the last line
"through creative leadership, collaborations and environmentally sustainable practices and the
responsible use of available resources" again is the means by which they would like to achieve.
Member Kathryn Peterson noted that there are two things that sort of struck here: first is the "parks,
programs and facilities", logically in her mind she would put "parks, facilities and programs" because
parks and facilities go together. Member Segreto stated that was her comment too. Member Kathryn
Peterson noted the other one was "creative leadership" and asked do maybe we really mean "creative
management".
Member Jones made a motion, seconded by Member Gieseke, to table the "Mission Statement" for
the next Park Board meeting.
Ayes: Members _Deeds, Hulbert, Kathryn Peterson, Cella, Steel, Segreto, Gieseke, Jacobson, Jones
Motion Carried
Vll. CORRESPONDENCE AND PETITIONS
VILA. Council Updates
10
Ms. Kattreh informed the Park Board at the March 19 City Council meeting they accepted the insurance
settlement for the golf dome and gave them the go ahead to rebid the final two contracts to rebuild
the golf dome.
Ms. Kattreh informed the Park Board at the April 2 City Council meeting they approved to change the
"Art Center Board" from just overseeing the Art Center operations to the "Arts and Culture
Commission" that will oversee broader arts of all types in Edina. They put in front of the City Council
the ordinance to which they made several revisions to which they are now putting together and will go
before the City Council at their next meeting with those changes.
Ms. Kattreh informed the Park Board that the City Council rejected the bids for the Countryside shelter
building, unfortunately those bids came in really high and they've had to slightly revise the scope of the
building and will have to rebid the project. She commented that the in -floor heating system that was
proposed ended up being a $100,000 add on. Member Hulbert stated it blows him away that a
building of that size can cost $560,000 because there are people who put in radiant floor heating and
they don't spend that for a 1,200 square foot building. He asked who they put these bids out to in
which Ms. Kattreh replied it goes out to everybody; it's advertised in multiple locations.
Member Kathryn Peterson asked if they could negotiate like you would with a contractor on your
house. Ms. Kattreh explained they can negotiate with the low bidder if it doesn't substantially change
the scope of the project and in this case it's more than a simple change order and would substantially
change the scope. She indicated she did talk to the low bidder to find out some of the areas that were
causing the bids to be so high and have made those revisions. Member Hulbert commented this is
basically a small house they are building and asked if they could go to a residential builder to which Ms.
Kattreh replied it goes out to everyone, it's advertised in the local newspaper as well as to
Questcdn.com for anyone who has access. It also goes out to a few websites that any builder gets
access to. Member Hulbert suggested maybe putting it somewhere in the Building Department where
a lot of residential builders come in for permits. He stated he doesn't mean to beat a dead horse but
that is a lot. Ms. Kattreh replied it is and that they advertised it just like they advertise every project in
the city and she agrees it did come in very high and they were incredibly disappointed.
Member Kathryn Peterson asked what does this do to the timeline for the work there to which Ms.
Kattreh replied she knows it's going to put them back a little bit but she doesn't think it's going to
dramatically impact the process. Ms. Kattreh informed the Park Board that she wants to make sure
that she has the building bid in place before recommending the site work so she is hoping to have the
site work and the building on the City Council's May 7 meeting. She added that if everything comes in
as they hope and plan and receive City Council approval they will probably be able to start construction
within a few weeks. She pointed out on a positive note the Edina Baseball Association will get a few
more weeks of play on the Countryside field because of the slight delay.
Ms. Kattreh informed the Park Board that on April 26 they are going to start planting some arborvitaes
at Garden Park in recognition of Arbor Day.
Ms. Kattreh noted the other big issue on the City Council April 2 agenda was the approval of the
Community Garden at Yorktown Park; they approved the plan as proposed.
Vlll. CHAIR AND BOARD MEMBER COMMENTS
Chair Steel informed the Park Board 11 members responded to the survey and that she thinks it's a
good check of how they are doing and how they can improve and hopes to keep doing this on an
annual basis.
11
Member Hulbert commented he doesn't know if they are open for ideas but if they are trying to raise
money for the Veteran's Memorial maybe they could take a class or school kids and give them little
cans to walk the parade route. He noted they won't raise a ton a money but it's better than what they
are doing now. Member Gieseke commented that's a good idea and they may be surprised how much
they generate because he thinks a lot of people will be dropping $20 in there.
Member Segreto asked where they are at with the Veteran's Memorial and is the sculpture done. Ms.
Kattreh replied the sculpture is not complete and they have only given money for the design so far.
She explained they need to do the rest of the fundraising before they can commit to the purchase of
the sculpture and so they are very much in the fundraising mode. She indicated the Ms. Aarsvold is
now the staff liaison to the Veteran's Committee and that she is also involved with the Fourth of July
Parade and thinks that is a good idea that Member Hulbert came up with. She added they are actually
trying to get the Mayor's help and involvement in the fundraising effort as well.
Member Segreto asked the Park Board members if they are interested in marching in the Fourth of July
Parade again this year like they did last year.
IX STAFF COMMENTS
Ms. Kattreh informed the Park Board that because of the weather they have pushed back the starting
date for people to be able to be on the fields to April 22 and that is making a lot of people pretty
anxious right now.
Ms. Kattreh informed the Park Board they are beginning their 2014-2015 budgeting process which Park
Board will be seeing a little bit later this year.
Ms. Kattreh informed the Park Board that as of today they have already rented 35 plots for the
Yorktown Community Garden project and that in the first day they had 17 plots rented.
Ms. Kattreh informed the Park Board that the Executive course opened on April 6 although she can't
imagine they are doing a lot of business but they made an attempt.
Ms. Kattreh informed the Park Board that they just hired Patty McGrath as the new Manager of
Edinborough Park and the Aquatic Center. She started on March 18.
Member Kattreh informed the Park Board that in answer to Member Deeds question regarding the
Sports Dome they will be hearing something in the not too distant future on the athletic field study
that they completed and a sports dome recommendation. She noted her time frame is to report to the
Park Board in June and then report to the City Council in July on their findings for the athletic field
needs and the sports dome study on the Braemar athletic field site.
Meeting adjourned at 8:39 p.m.
12
To: Park Board
From: Susan Faus
Assistant Parks and Recreation Director
Date: May 14, 2013
Subject: Off Leash Area Pilot at Strachauer Park
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Agenda Item #: VI.A.
Action ❑x
Discussion ❑
Information ❑
Action Requested:
Approval of a seasonal pilot off leash area for dogs at Strachauer Park (April — October).
Information / Background:
At the February 12 Park Board meeting, per resident requests, staff introduced the idea of adding an off
leash area at one of the hockey rinks. The Park Board requested that staff determine two locations that
would be the ideal locations for this pilot. At the March 12 Park Board meeting, staff recommended two
possible locations, Highlands Park and Pamela Park. After further research, neither of the suggested
locations would work well with our current recreational programming.
At the April 9 Park Board meeting, staff made a recommendation for Strachauer Park to be the location of
the pilot off leash seasonal dog area. After further- review, it was determined that the location is a good
option based on several factors. It is easily accessible and conveniently located on the east side of Edina; the
hockey rink is full sized with a grass/sand surface; the Parks & Recreation Department does not have any
playground programs that utilize this location during the spring or summer; and there is adequate parking
and neighborhood access.
The City would install a gate to close off the hockey rink to keep dogs inside the dog area. Signage would
be provided that clearly states the rules and regulations along with user etiquette similar to what is posted
at VanValkenburg off leash area (OLA). No additional ordinances or policy changes are needed. All dogs
must be licensed and be required to purchase an OLA permit. An OLA collar will be issued and must be
visible while using the dog park. The expenses associated with this project; a gate ($450), signage ($450),
and dog waste bags ($1,000).
This off leash area would reinforce an on-going community effort to sustain, enhance and grow the quality of
life for residents and pet owners. It offers additional solutions for walkable neighborhoods versus driving to
the other OLA at Van Valkenburg.
ATTACHMENTS:
A. Aerial Map of Strachauer Park
B. Rules & Regulations and Rules of Etiquette
C. Neighborhood Notification and Public Hearing Letter
City of Edina • 4801 W. 506 St. • Edina, MN 55424
6200 Beard PI, Edina, MN - Google Maps
http
Page 1 of 1
Go .gle ase the Trird" Ink next to the map.
Off Leash Use Area (OLA)
Rules and Regulations
City of Edina
• Use hours are 6 A.M. to 10 P.M.
• Dogs must wear a resident or non-resident OLA collar, which can
be purchased online at www.Edinamn.gov or in person at Edina
City Hall.
• Dogs must be properly vaccinated.
• Leash dogs while entering and exiting the off leash area.
• By law, you are responsible for damage and injuries inflicted by
your dog.
• Individual dogs known to be aggressive are not permitted.
• Clean up after your dog and dispose of properly.
• Children under the age of 12 must be closely supervised by an
adult. Children age 6 and under are not allowed within the OLA.
• No glass containers.
• No smoking.
• No female dogs in season.
• No unauthorized motorized equipment or vehicles.
• No bikes.
Off Leash Area (OLA)
User Etiquette
City of Edina
• Don't bring a sick dog to OLA.
• Dog handlers must have a leash available for each dog at all times.
• Any dog exhibiting aggressive behavior must be leashed and removed
immediately.
• Dog handlers must closely supervise their dog and be within view.
• Children under age 12 may not supervise dogs.
• Dogs must be within a voice or whistle control at all times.
• Maximum of two dogs per handler.
• Don't leave human garbage, food, food wrappers, cigarette butts, where
dogs can reach them.
• Properly socialized and trained dogs make better pets and better visitors to
the park.
• Train your dog in basic obedience.
• Children must be supervised at the OLA:
- - --
- o ---Do not dhow running or s
0
children. A child who runs or screams can trigger a dog's herding or
prey instinct, i.e. chasing or biting.
Do not give children treats to pass out to strange dogs. Treats can
create competition. Children may be caught in the middle.
o Do not allow your child to approach strange dogs without permission
form the owner. A strange dog could feel challenged by a child's
overly friendly approach and may snap or growl.
April 12, 2013
Dear Resident Neighbor of Strachauer Park:
This is to inform you of a proposed off -leash dog area within the Strachauer Park hockey rink
that will be discussed at the Tuesday, May 14, 2013 Park Board meeting, which begins at 7:00
p.m, in the Council Chambers, Edina City Hall.
The proposal is to allow dogs to use the outdoor hockey rink as an off -leash dog area during the
non -winter season; however, dog owners would be required to purchase an off -leash annual
permit. The permit would also be valid for use of the existing off -leash dog park at Van
Valkenburg Park. The cost of the annual permit is $25 per dog for residents and $50 per dog for
non-residents. The proposed off -leash dog area within the Strachauer hockey rink would require
dog owners to pick up after their dogs. The hockey rink would be fitted with an appropriate
entrance gate to confine the dogs. Signage that includes rules and regulations and user etiquette
will also be prominently posted.
The proposal is to offer this venue on a trial basis. If this new park amenity is found to be
successful, the Park Board may consider adding this seasonal amenity to other parks in Edina.
If you wish to share your views on this proposal please submit your comments in writing either
by postal mail or email and address the letter to the Edina Park Board at my postal or email
address shown below. You are also welcomed and encouraged to attend the Park Board meeting
on Tuesday, May 14, 2013, at 7:00 p.m. to share your views. If you have any questions about
the proposed off -leash dog area, feel free to contact me. Many thanks.
Respectfully,
Susan Faus, Assistant Director
Edina Parks & Recreation Department
4801 W. 501h Street
Edina, MN 55424
(952) 826-0431
SFaus@EdinaMN. gov
Strachauer Park Dog Park
(As of April 22, 2013
From: Gail Davis jmailto:gail(fphyrtech.coml
Sent: Friday, April 19, 2013 3:54 PM
To: Susan Faus
Subject: Strachauer Park
As 25 year residents who live 1 block from Strachauer Park, my husband and I are opposed to
the "dog park" proposal as it is written. (We also own 2 large dogs).
Strachauer Park is already being used beyond it's maximum potential as a neighborhood park.
Not only is it used for soccer MANY times a week, but Minneapolis and Richfield residents take
over the basketball courts and parking lot on most weekends and some evenings. All these leave
trash and personal belongings behind constantly and WE pick up after them. We want our park
to be clean, safe and a source of pride especially since our son spearheaded the lilac hedge
planting as his Eagle Project many years ago!
Increased traffic and decreased neighborhood security are an even bigger concern. We have
many young children in the neighborhood and more traffic, more strangers and loose dogs
decrease our sense of neighborhood and safety.
If Strachauer Park is your ONLY option for a dog park. We would like to see the rink used only
by IMMEDIATE neighbors for dog use. The borders being Crosstown to 58th St. and France
Ave. to Xerxes Ave. NO non-resident use! Since this a ridiculously small space to call a dog
park and it is only seasonal, the fee should be no more than $10/dog. Keep this a separate fee
from the other dog parks. If owners want to use other parks, this fee could be applied toward that
cost.
Lastly, we do not feel the need for yet another dog park in Edina, but if the need is there, Pamela
Park could be looked at. It is bigger, more central and has little use except for tennis and hockey.
Please share this with the city council members.
Thank You,
Tim and Gail Davis
6200 Chowen Ave. So.
gail@phyrtech.com
From. Lynn Franz jmailto:lynnefranz(@g
Sent: Tuesday, April 16, 2013 10;58 AM
To: Susan Faus
Subject: Off Leash Trial
Greetings
We live right by the park and received the letter regarding the trial. Just to let you know that we
LOVE this idea and fully support it. It's a great way to use this resource that doesn't get much
use in the summer.
We can't wait to bring our dog out to the park.
Best
Lynn Franz & Joe Krueger
6201 Chowen Ave S
From: Mitzi Litman imailto:mllitman@mcg.net]
Sent: Sunday, April 14, 2013 1:36 PM
To: Susan Faus
Subject: Strachauer Park dog park
Just want you to know I support having a dog park at Strachauer Park.
Mitzi Litman
6208 Chowen Av.
From: Shirley Ramberg Lmailto:shirleyramberg@comcast.neQ
Sent: Sunday, April 14, 2013 9:35 PM
To: Susan Faus
Subject: Off leash dog park at Strachauer Park
I received your letter announcing the possibility of an off leash dog park at
Strachauer, just down the street and around the corner from my house. I am
very opposed to it. Dog parks belong away from residential areas, please keep our
little park in our corner of the city just the way it is! Don't need any more
barking dogs in the neighborhood than there already are. I've called the police
about one neighbor's barking dog several times last summer, (after he refuses to
answer his phone) and dont believe he was ever called on it, quite possibly because
he was, at least at one time, one of the police volunteers for the city for events
like the July 4 parade, art fair, etc.
The past few years this park has attracted folks from, I'm sure, other parts of
the cities, who use the basketball court, who I've referred to as the Taxi
Squad! Yes, several taxies have been seen parked in the lot, or on the street, and
a group of 10-12 plus or minus, fellows having a game of basketball. As far as I
know, they haven't caused any problems, but one wonders if they might be doing
other things than playing basketball!
To: Park Board
From: Ann Kattreh
Parks and Recreation Director
Date: May 14, 2013
Subject: Mission Statement
Agenda Item #: VI -B.
Action
Discussion ❑
Information ❑
Action Requested:
Consider approval of the revised Parks and Recreation Department mission statement.
Information / Background:
At the March 12 Park Board meeting a committee was formed to review the current mission and vision
statements and propose a new mission statement. Members Cella, Deeds, Segreto and Steel served on this
committee. The following mission statement was presented at the April 9 Park Board meeting. The Board
asked that the item be tabled until the next meeting in order to give members an opportunity to give this
mission statement more thought.
The committee drafted the following mission statement:
We create parks, programs and facilities to foster a healthy, inclusive community. We
accomplish this through creative leadership, collaborations, environmentally
sustainable practices and the responsible use of available resources.
A couple of recommendations for change were:
We create parks, facilities and programs to foster a healthy, inclusive community.
"Creative management" instead of "creative leadership"
City of Edina • 4801 W. 501h St. • Edina, MN 55424
City Council Updates
April 16, 2013
Approved a contract with Decision Resources, Inc. to perform the City's biennial Quality of Life
Survey. Staff anticipates the survey starting later this month and receiving an initial report of
the results by the end of May.
• Approved an ordinance which incorporates a set of language changes to Chapter 15 of the City
Code in order to restructure and rename the former Art Center Board. The new name for the
group will be the Arts & Culture Commission.
May 7, 2013
• Approved the purchase of a new boiler for the Aquatic Center.
• Authorized staff to accept competitive bids for the renovation of the baseball field at Garden
Park.
• Awarded two construction contracts for a major renovation at Countryside Park. A $443,901
contract for land grading was awarded to American Liberty Construction and a $361,000
contract for a new park shelter was awarded to Dering Pierson Group. The project is scheduled
to start later this month and is to be completed by October.
• Awarded two key construction contracts for the Braemar Golf Dome Replacement Project. A
$299,700 contract for the fire suppression system was awarded to Ahern Systems. A $144,000
contract for the storm sewer retention system was awarded to St. Paul Utility and Excavating,
Inc. This project is also scheduled to start later this month and is to be completed by November.
• Adopted proclamations recognizing Preservation Month, Abigail Taylor Remembrance Day,
National Kids to Park Day and National Public Works Week.
• Conducted a public hearing on a proposal to build a new walking/biking trail across Lake Edina
Park from Parklawn Avenue to the cul de sac at the end of Kellogg Avenue. Following the public
hearing, the Council approved the project, which is scheduled to be completed by the end of
June.
MINUTES
OF THE REGULAR MEETING OF THE
VETERANS MEMORIAL COMMITTEE
HELD AT CITY HALL
MARCH 15, 2013
7:30 AM
L CALL TO ORDER
Chairman Goergen called the meeting to order at 7:35 am
ll. ROLLCALL
Answering roll call were Members Benson, Cardarelle, Lonsbury, Olson, Reed,
Schwartz and Goergen.
Staff in attendance: Kristen Aarsvold, Edina Park and Recreation Department
Supervisor
Guests: John Keprios
111. APPROVAL OF MEETING AGENDA
Motion by Member Reed and seconded by Member Cardarelle to approve the
meeting agenda, as presented.
Ayes: Benson, Cardarelle, Lonsbury, Olson, Reed, Schwartz and Goergen. Motion
carried.
IV. ADOPTION OF CONSENT AGENDA
Motion by Member Lonsbury and seconded by Member Reed to approve the
Consent Agenda as follows:
A. Approval of the February 15, 2013 Veterans Memorial Committee Meeting
Minutes.
Ayes: Benson, Cardarelle, Lonsbury, Olson, Reed, Schwartz and Goergen. Motion
carried.
V. COMMUNITY COMMENT
There were no members of the general public present at the meeting.
Vl. STANDING COMMITTEE REPORT
A. Fundraising Report — Draft of timeline from Member Olson
Member Olson presented information on the fundraising process thus far. He also
discussed fundraising strategies going forward, including the possibility of hiring a
consultant to conduct a Feasibility Study and assist in setting up meetings with
potential donors. He reviewed the items that would be gained through a Feasibility
Study and a professional fundraiser. He reviewed the possible options for moving
forward and the quality of each decision. He noted that he has attempted to do the
same work that a consultant would do, but advised that he also has a full time job and
is not able to put the same efforts in that a consultant would be able to.
Ms. Aarsvold questioned if the Committee could be training a few volunteers who could
assist in the fundraising.
Member Lonsbury reviewed the fundraising options and believed the options would
either be to pull the plug on the project, hire someone to conduct a Feasibility Study
that tells the Committee what they already know, or think about this outside of the box.
He suggested that the art, the sculpture, be done last because that is where people will
be excited about it. He suggested instead having the services completed that can be
donated, or done in kind, and then raise the additional funds at the end to build the
sculpture. He stated that the Committee has been doing this for three years and is still
in the same place they started. He did not think it would be beneficial to hire an
outside person simply to tell the Committee what they already know.
Member Goergen stated that finding the funds for the architect has been the item
holding back the project.
Member Lonsbury suggested terminating that arra
another architect in attempt to move forward.
ement and attempting to use
Mr. Keprios stated that perhaps they could go to the Mayor and ask for additional funds
to fund the remaining architectural work, as no one wants to donate funds for an
architect. He confirmed that he has spoken with the architect in attempt to gain in kind
services and the architect was not willing to donate time. He stated that he would hate
to let the relationship with the architect go because of the project knowledge. He
believed that the best route at this time would be to go back to the Mayor in attempt to
gain the upfront funding to pay the architect. He stated that if the City is not willing to
do that, then the Committee should go with Plan B suggested by Member Lonsbury.
The Committee Members discussed potential donors.
Member Reed stated that every small town in Minnesota has a veterans memorial and
thought it was somewhat embarrassing that Edina does not have one and that the
Committee is having this much trouble finding the funds.
Member Benson stated that before the Committee gives up he believed that efforts
should be made to gain fundraising through passion. He commented that on the City
website there is a nice article about the veteran's memorial but it would be nice to have
accessible links that are easy to navigate.
Member Reed suggested architects that could possibly donate services.
Member Schwartz stated that the memorial is not simply about the 32 veterans that
died, but also about the thousands that served and lived. He stated that on a survey
that he recently did, eight out of ten Edina residents have a direct link to a veteran.
Mr. Keprios questioned if the next step would be to meet with the Mayor and City
Manager in attempt to gain the additional funding, $38,000, for the architect.
Member Lonsbury stated that he would not want to go back to the City for additional
funds for something that the Committee is unsure will be fully funded. He believed that
there were many resources the Committee could reach out to in attempt to gain in kind
services.
Member Schwartz confirmed that if the relationship with the architect was terminated,
the Committee would still have access to the work that has been done and paid for
thus far.
Member Goergen stated that he would like to see if there is an architect that would be
willing to donate services prior to severing the relationship with the architect.
Member Cardarelle stated that he would speak with Kraus -Anderson to determine if
they would be willing to donate the additional architectural services needed in order to
move forward in addition to the construction work they would do in kind.
Member Olson confirmed that Member Cardarelle will speak with Kraus -Anderson in
the next week to determine their interest and the level of services they would be willing
to donate.
Mr. Keprios thanked Member Olson for the amount of contacts that he has reached out
to.
Member Olson stated that he would go through the list of contacts and potential donors
to refresh the list and determine who has contacted whom.
Ms. Aarsvold questioned if it would be beneficial for another Member of the Committee
to go with Member Olson on fundraising attempts.
Member Schwartz confirmed that he would be willing to go with Member Olson to
provide background and additional information.
VII. REPORTS/RECOMMENDATIONS
A. Approve Marketing Funding
Ms. Aarsvold stated that the foundation will give the Committee an additional $4,200 to
spend towards marketing.
Member Olson questioned if the Committee would like to go out and obtain a marketing
person.
Member Lonsbury stated that he would be opposed to doing that as he did not believe
that this is the right time. He explained that at this point the Committee is not far
enough along to hiring a marketing person. He explained that after the next steps are
done (determining the services that can be donated and obtaining more donations) that
would be the time for a marketing campaign, when the Committee needs to obtain the
last $50,000. He stated that a direct mailing will only have a two percent response
rate.
Member Olson suggested reaching out to the Edina Magazine to publish an article that
could be more widely read and drum up interest.
Member Lonsbury stated that the Committee and community would not be able to hold
that momentum for a long period of time. He stated that there is a level of news worthy
capital and did not want to waste that or use that too early in the game. He believed
that a plan should be solid and moving forward before the momentum is raised again.
Member Benson confirmed the steps that each Member would take before the next
meeting in April.
Member Olson confirmed that Member Cardarelle would focus on Kraus -Anderson in
the next week and if it is determined that they would not like to donate the necessary
work. He suggested that Member Cardarelle provide an update to Ms. Aarsvold after
speaking with Kraus -Anderson so that she can send an e-mail out to the other
Committee Members.
Member Benson confirmed that links to the videos could be placed on the City website.
Motion by Member Reed and seconded by Member Lonsbury to table the staff
recommendations.
Ayes: Benson, Cardarelle, Lonsbury, Olson, Reed, Schwartz and Goergen. Motion
carried.
Vlll. STANDING COMMITTEE REPORTS
A. MARKETING/COMMUNITY RELATIONS — Draft timeline from Member
Lonsbury
No report.
B. RESEARCH (KIAs) REPORT
No report.
C. DESIGN/ARCHITECTURE REPORT
No report.
IX. VOTE ON JOHN KEPR/OS AS A STANDING MEMBER OF THE COMMITTEE
Mr. Keprios stated that in order to add him as a Standing Member of the Committee
would require changes and approval by the Park Board and Council, as it had been
decided that the Committee would be composed of 11 voting Members. He noted that
he would continue to attend the meeting_ s and assist but did not feel that he would
need to be a voting Member.
V. ADJOURNMENT
Motion by Member Lonsbury and seconded by Member Olson to adjourn the
meeting.
Ayes: Benson, Cardarelle, Lonsbury, Olson, Reed, Schwartz and Goergen. Motion
carried.
Meeting adjourned at 8:48 a.m.