HomeMy WebLinkAbout2013-10-08 Park Board PacketAGENDA
CITY OF EDINA, MINNESOTA
PARK BOARD MEETING
CITY COUNCIL CHAMBERS
Tuesday, October 8, 2013
7:00 P.M.
CALL TO ORDER
II. WELCOME NEW STUDENT MEMBERS
III. ROLL CALL
IV. APPROVAL OF MEETING AGENDA
V. ADOPTION OF CONSENT AGENDA
A. Approval of Minutes — Regular meeting on Tuesday, September 10, 2013
VI. COMMUNITY COMMENT
During "Community Comment, " the Park Board will invite residents to share relevant
issues or concerns. Individuals must limit their comments to three minutes. The
Chair may limit the number of speakers on the same issue in the interest of time and
topic. Generally speaking, items that are elsewhere on tonight's agenda may not be
addressed during Community Comment. Individuals should not expect the Chair or
Board Members to respond to their comments tonight. Instead, the Board might refer
the matter to staff for consideration at a future meeting.
VII. REPORTS/RECOMMENDATIONS
A. Quality of Life Survey Results Presentation
B. 2014-2015 Budget Presentation
C. 2014 Fees and Charges
VIII. CORRESPONDENCE AND PETITIONS
A. Council Updates
B. Veteran's Memorial Committee, June 21, 2013 Minutes
IX. CHAIR AND BOARD MEMBERS COMMENTS
X. STAFF COMMENTS
XI. ADJOURNMENT
The city of Edina wants all residents to be comfortable being part of the public process. If you need
assistance in the way of hearing amplification, an interpreter, large -print documents or something,
please call 952-927-8861 72 hours in advance of the meeting.
To: Park Board
From: Ann Kattreh
Parks & Recreation Director
Date: October 8, 2013
Subject: Welcome New Student Members
Action Requested:
Welcome new student members Sarah Good and Julie Johnson
Information / Background:
Sarah Good
Agenda Item #: 11.
Action ❑
Discussion ❑
Information
Sarah will be serving as a 2013-2014 student member of the Edina Park Board. Sarah is a senior at Edina
High School, is the Secretary on the Executive Board of the Student Council and served on the Heritage
Preservation Board this past year. Sarah has grown up in Edina and is familiar with the neighborhoods, parks,
schools and city issues. Her family has instilled in her a sense of giving back to organizations like the Edina
Boards and Commissions. She is looking forward to serving on the Park Board this year.
Julie Johnson
Julie will be serving as a 2013-2014 student member of the Edina Park Board. Julie is a sophomore at Edina
High School and is on the Student Council. Julie painted the United States mural on the playground surface
at Creek Valley Elementary School, volunteered weekly for three years at a nursing home, sings in the high
school choir and teaches Sunday school classes. Julie says that volunteer work is at the core of her family's
values and she would like to serve on the Park Board in order to continue to be involved in the community
and to be able to share her input and ideas on various issues in Edina.
As stated in the City Code:
• Student members shall be residents of the City and enrolled full time in a secondary school.
Student members shall be non-voting.
• Student members shall be appointed by majority vote of the Council and shall serve terms of
membership not to exceed one year per term.
Welcome Sarah and Julie to the Park Board and we thank you for volunteering to serve!
City of Edina • 4801 W. 50th St. • Edina, MN 55424
MINUTES
OF THE REGULAR MEETING OF THE
EDINA PARK BOARD
HELD AT CITY HALL
September 10, 2013
7:00 PM
CALL TO ORDER
Chair Steel called the meeting to order at 7:05 p.m.
This item was rescheduled to the October Park Board meeting, since student members were absent.
lll. ROLL CALL
Answering roll call were Members Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson,
Peterson.
IV. APPROVAL OF MEETING AGENDA
Member Peterson made a motion, seconded by Member Hulbert, approving the meeting agenda.
Ayes: Members Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
V. ADOPTION OF CONSENT AGENDA
Member Peterson made a motion, seconded by Member Hulbert, approving the consent agenda as
follows:
V.A. Approval of Minutes — Regular Park Board Meeting of August 13, 2013
Ayes: Members Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
VI. COMMUNITY COMMENT
None.
VII. REPORTS/RECOMMENDATIONS
VII.A. Weber Park Sidewalk Proposal
Ms. Kattreh introduced Wayne Houle, Director of Engineering. Mr. Houle provided an overview of the
sidewalk proposed on 42nd Street. The proposal would bring the sidewalk from France Avenue to the
park. Staff is proposing to put in a park pathway, and he suggested starting the discussion with the
public about the pathway around the park. He asked for discussion and recommendation to move
ahead with the park pathway as well as the Grimes Avenue sidewalk.
Member Hulbert expressed support for the pathway and sidewalk due to close proximity to a school.
Member Deeds asked about bicyclists using the pathway, especially for kids on bikes going to and from
school. Mr. Houle stated an expansion of the proposed Grimes Avenue sidewalk could be considered
to accommodate young bicyclists.
Member Peterson stated he appreciates the staff's effort to avoid removal of mature trees. He also
asked about a connection between active lifestyles with more sidewalks. Mr. Houle concurred
sidewalks do help residents choose walking rather than automatically driving places.
Member Jones asked about the distance between the street and the proposed path. Mr. Houle
responded the trees are about 8 feet off the curb and about 4 feet below the roadway, so about a 10 -
foot area would still be heavily vegetated.
Member Jones asked why there is a sidewalk on the west end and a park path on the other end. Mr.
Houle stated the project is tying into an existing sidewalk by the Montessori School.
Chair Steel asked whether the path will be funded with the Pedestrian Cycling Safety Fund. Mr. Houle
responded affirmatively. The path along 42nd Street would be funded with the tax fund. The funding
for the other pathways is up in the air.
Member Jones stated it seems to be functioning as a sidewalk, not a path, and it would not get put into
the Parks budget for maintenance.
Member Jones suggested continuing the sidewalk as a boulevard sidewalk all the way down on 42nd
Street. She asked that staff keep in mind how bikes use this area when considering these sidewalks.
Member Peterson made a motion, seconded by Member Hulbert, to approve the Weber Park
Sidewalk Proposal as written.
Ayes: Members Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
VI.B. Centennial Lakes Promenade Final Phase
Mr. Houle presented the final phase of the Promenade project. The Byerly's store is being redeveloped
right now and actually they put in the right-in/right-out off of France Avenue, retaining walls, and the
parking lot is all underway. The city has been working with Byerly's for quite some time along with the
water feature on the Promenade as well as the redo of the Hazelton Roadway. He focused on the
Promenade area, recalling that the original plans for the water feature have been changed to something
more modest today. For this phase of the project, an easement was given by Byerly's to put in the
pond; the pond will complete the trail on the Promenade and will also provide swinging benches and
other key items. He also pointed out the proposed babbling brook. Also included will be trees and
perennial plantings.
Mr. Houle stated staff has worked with the Nine Mile Creek Watershed District on the water infiltration
and the creek. He pointed out the four different ways to handle infiltration on this project. Staff has
agreed on a combination of a couple options, which would create more of a shallow system. He noted
pumping would only occur after it rains a little bit.
Greg Brown, URS, provided an introduction to the surface element of the Promenade. He noted phase II
was completed two years ago, and some temporary features were established at that time. None of
that work will be thrown away, but rather will be incorporated into this new phase. He highlighted the
main elements of the water feature, including the intention to have it function as a recirculation system.
There is space for a sculpture piece at the introduction of the water feature. People will not be allowed
to go play in the water, so it will be a bit more of a rough edging to it.
Mr. Brown noted there will be two or three crossings where trails will intersect with the babbling brook.
He noted the bike trail and the lighting associated with the bike trail will not be rebuilt and will remain
as is. He pointed out a future water feature and trail which is located on current Macy's property. It is
not included in this design but is a future consideration. He noted the northern babbling brook is more
of a formal channel; the southern babbling brook will have more of a natural feel to it. Similar stones,
probably river rock, will be used on both babbling brooks.
Mr. Houle stated the Nine Mile Creek Watershed is looking at about a 50 percent contribution towards
this water filtration system, which will be approximately $200,000 to $250,000. He noted staff will be
back before the Park Board for approval in October or November. Staff will then present the plan to the
City Council in October or November.
Member Hulbert noted the walking trails in the Promenade are lovely, and a babbling brook would be a
nice addition rather than having to look at the back of buildings.
Member Segreto asked about the tree plantings that lose their leaves in the fall and drop into the
stream. Mr. Brown stated this pond would be lined with some type of concrete, so it would facilitate
cleaning in the fall or multiple times a year if desired.
Kathy Ryan, URC, added that the exact plantings are not decided yet, but it will be designed to be easily
cleanable.
Member Segreto asked if there is any concern about extended high summer temperatures and the algae
it produces. Mr. Houle responded that clean water will be pumped from Centennial Lakes through the
pond; it will not be a settling pond with algae growing on it.
Member Segreto asked whether agitation will be required in the pond. Mr. Brown indicated that part of
the babbling brook will help aerate the water. Member Segreto commented it becomes a mosquito
breeder when the water is too still.
Member Segreto asked about lighting selections. Mr. Brown stated there will be a lot of opportunity
with accent lighting as well as similar lighting with the rest of the Promenade. Ms. Ryan concurred
about the accent lighting. Mr. Brown added the possible two sculptures will also have attractive
lighting.
Member Segreto asked when the water features shut down for the season. Mr. Houle responded the
water features will come on line in early May and will shut down in early October, depending on the
frost.
Member Segreto stated this would be an excellent opportunity to work with the Arts Commission on the
sculptures. Mr. Houle stated discussions have already begun with that group. Ms. Kattreh added that
she has already shared this plan with Barbara La Valleur, the chair of the Edina Public Art Committee.
Member Gieseke asked if there is a place to interact with the water. Mr. Houle stated discussions have
been had about it; but water cannot be pumped out of Centennial Lakes because it would have to be
potable water. The intent is not to have that interaction here because of bacteria.
Member Peterson asked if there is thought to using solar or wind power for the energy for the lighting.
Mr. Houle responded that can be considered.
Member Jones noted that no financial aspects of this project have been presented yet. She knows how
many people walk the Promenade path, so this is an important project. She asked about boundaries
between the public and private land. Mr. Houle pointed out the boundaries on the overhead maps.
Member Jones asked whether it is possible to see a copy of where the existing path is and where the
proposed path runs. She noted she was dismayed that the Park Board was not given the opportunity to
discuss and comment on the six -story building that is so close to the Promenade. That changes the way
the space will feel as a biker and a pedestrian. She noted the path is hugging up against a building; she
would prefer the water feature to be on the other side. Mr. Houle noted the grass area to the building
is 6 feet; it is a sloped area that is not well reflected on the overhead projections.
Member Jones stated she would prefer the path go on the other side rather than to be so close to the
building.
Mr. Houle commented the master plan had a pond located in this area, which is why it was included in
this plan.
Member Jones asked about funding. Mr. Houle stated the funding will come from Centennial Lake TIF
funds, which is funding coming from the surrounding property owners with Tax Increment Financing.
How much it will be exactly remains to be seen.
Chair Steel commented this would become a very busy area with the bike trail. She expressed concern
about any intermingling of pedestrians and bicyclists. She likes the pedestrians being on the west side
because they are closer to the stores they might travel to. She would like to know more at the next
meeting about how this would all play out.
Mr. Houle stated the main access from the bike trail would be a crossing through a pedestrian
movement and through a sidewalk system near Byerly's. There will have to be signage, perhaps
cautioning people to walk their bikes, especially as they get close to Byerly's.
Chair Steel asked about bike racks. Mr. Houle responded that Byerly's has bike racks, but there needs to
be further discussion about other locations for bike racks.
Member Jones asked if the Park Board can talk with other cities who may have installed ponds and trails
similar to this.
Mr. Brown responded that a couple reasons led to the decision on the location of the trails: the natural
rhythm of the Promenade and this location of trails give the best opportunity for city ownership being
the primary one. He noted he has also worked on constructing ponds and trails on the north side of
Minneapolis, Humboldt -Greenway, Shingle Creek and the Midtown Greenway, whose ponds tend to
have a more natural feel. He stated the location of the trails can still be reconsidered. Typically, eyes
(from surrounding buildings) on the trails are good from a safety perspective.
Chair Steel asked about the benefit for the infiltration system. Mr. Houle stated a system will be built to
accommodate the water quality standards, and the city also will be able to bank credits so when the city
does other projects, those credits can be sold or used for other capital projects.
Member Segreto asked about the little island. Mr. Houle responded that in order to keep those two
manholes accessible, an island will be built on it. Another way to do it is cap them off and seal them so
no access is available.
4
Member Cella commented to Mr. Houle that every time he talks about the infiltration system he says
this is great because we are going to bank those credits and then when other projects need to be done
in Edina they will have credits to use. She stated if you are tinkering too much with the way the beauty
of Centennial Lakes is supposed to look just so you can bank credits for other projects; is that necessarily
the right way to approach it. She asked should they not be looking at those projects individually in
saying how are we going to deal with those rather than putting all the ownness of all of our water issues
and solving it through what we are doing at Centennial Lakes because that concerns her. Mr. Houle
explained there are two ways of looking at accommodating rain water; one is to do it on individual sites
and the other is doing it as a regional level. He pointed out that for a while watersheds were doing that
on individual sites and they found that doesn't work because people don't maintain those sites on
private developments and therefore would much rather have it at a regional level. He explained when
you look at a regional level the only time that banking stuff comes into play is when it's raining out so
that is the only time that infiltration system would come into play.
Chair Steel asked whether there is additional runoff from the Byerly's new construction. Mr. Houle
responded that is not really an issue.
Member Jones stated she would love to see more play space on this plan and more interface between
the area and the people utilizing it. She is disappointed this plan continues to build the no -touch
feature of the Promenade. She also expressed concern about the cost of the project.
Mr. Houle stated the Byerly's housing has park dedication fees associated with it, but public discussion
also needs to occur as France Avenue is completed with the boulevards and medians regarding whether
to create a maintenance fund for these areas.
Member Jones stated that type of assessment makes sense. This is a beautiful park, and it is really
expensive to maintain. She would prefer a plan with less water because it is easier to maintain and
provides more opportunity for interaction.
Member Deeds suggested leaving some spaces for carts, such as a coffee cart.
VI.C. 2014 Park Board Work Plan
Chair Steel noted she has worked on the Board Work Plan with Ms. Kattreh.
Ms. Kattreh provided an overview of the work plan. She discussed strategic planning with the
comprehensive needs assessment. Member Segreto and Member Hulbert asked to join the
subcommittee.
Ms. Kattreh highlighted the Arneson Acres Master Plan. She noted the Edina Garden Council is willing to
contribute $25,000 to $30,000 towards this project. They want to make sure they have a specific plan
and purpose for this area. Member Jones asked to join the work group.
Ms. Kattreh went on to discuss the Cost Recovery Goals for Enterprise Facilities, followed by the Barrier -
Free Replacement Playground Equipment at Wooddale Park. She explained that traditionally, this park
would not be at the top of the list to replace equipment. However, a resident has approached staff and
Council members, volunteering to do fundraising to replace equipment. That is how it got moved on to
the priority list for the CIP. It would be a matching -type project, with a possibility of a $100,000
contribution.
5
Member Deeds stated there is a heavy bias towards the higher -end neighborhoods rather than the
lower -end neighborhoods, if this type of policy continues.
Chair Steel stated nothing has been done with the donations policy, because that should set the
overarching policy for projects like these.
Member Cella stated it is a frustrating way to do strategic planning when things like this get bumped to
the front of the line through external forces.
Member Jones proposed the "Barrier Free Replacement Playground Equipment at Wooddale Park" be
removed from the Park Board work plan until the donations policy is passed.
Member Deeds asked if this is a potential ADA issue. Ms. Kattreh stated that is not the reason for this.
There is a neighbor with a child who is disabled, and that is the reason for the request and potential
donation.
Member Jones asked about the new park at Countryside. Ms. Kattreh stated that park is not technically
a universal playground. The playground proposed at Wooddale is barrier -free. However, Countryside
will be the most accessible playground in the system, primarily because of the rubber safety surface.
She noted most of the parks have pea gravel as a safety surface.
Member Segreto suggested the Wooddale Park remain on the work plan for 2014, because a resident of
Edina is trying to make a park barrier -free.
Chair Steel stated she would prefer adding the caveat "pending approval of a donations policy by the
City Council, select members of the Park Board."
Member Segreto stated she does not want to use the donations policy as a way to stall out well-
intentioned residents of the City.
Member Peterson commented the Park Board should move ahead with this park, and it should be
designated as the first city-wide accessible park.
Ms. Kattreh noted that an average playground costs between $100,000 to $200,000. In this case for
Wooddale, $100,000 would likely be donated and the city would contribute $100,000. She noted if the
donation was not reached, it could be bumped back to 2015 to complete the project.
Member Segreto asked about approval of the donations policy to which Ms. Kattreh replied it will
happen before the end of the year. Chair Steel stated if it happens before the end of the year, and this
fits, then it should remain in the plan.
Member Segreto stated this should be grandfathered in and should be viewed as an ADA donation.
Member Deeds stated he is concerned that the donations policy will not be worth the paper it is printed
on. He does not like the precedent being set, and he suspects the Park Board will see more of this every
year.
Member Jacobson expressed a desire to have a park renovation plan. Ms. Kattreh stated there is a
prioritized plan for replacement of playgrounds, and the goal is to have that in place by the end of 2014.
0
Chair Steel expressed strong feeling for including the condition of an approved donations policy.
Member Segreto made a motion, seconded by Member Deeds, to leave the new initiative regarding a
barrier -free replacement playground equipment at Wooddale Park in the 2014 Park Board Work Plan
without any amendments.
Member Jones stated until there is a donations policy, it is hard to know when to begin a project like
this.
Ms. Kattreh stated the current agreement is 50% must be raised, and the city will then also spend up to
$100,000.
Member Deeds proposed an amendment to the motion, seconded by Member Peterson, that is
contingent on the residents in the neighborhood raising 50% of the funds needed for this
replacement.
Ayes: Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
Vote on motion:
Ayes: Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
Member Cella stated a large portion of the Cornelia School playground is barrier -free. Ms. Kattreh
added another example is Miller Park in Eden Prairie.
Ms. Kattreh continued that if the Council moves ahead with the Sports Dome, there may also be interest
in the Pamela Park master plan renovation. If that is included as part of the Sports Dome project, she
would need assistance from the Park Board on finalizing the Pamela Park master plan.
Ms. Kattreh highlighted the green initiatives, with possible potential partnership with the Energy and
Environment Commission.
Ms. Kattreh introduced the idea of working on fundraising for the Parks & Recreation Department.
Member Jones suggested perhaps getting started, even if it is on a small scale.
Ms. Kattreh discussed the mountain bike paths initiative. Member Segreto recalled a Park Board
discussion about mountain bike paths earlier in the year. She suggested deferring this until the needs
assessment and possibly deferring to 2015.
Member Peterson suggested this be postponed because millions of public money will be spent to
complete the Edina section of the Three Rivers/Nine Mile Creek bike path. He noted it could be closed
four or five times a year for mountain biking as opposed to family biking. He commented that it is very
hard to find space in a built -out city.
Member Segreto made a motion, seconded by Member Peterson, to take the Mountain Bike Initiative
off the 2014 Work Plan and put it on the 2015 Work Plan.
Ayes: Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
Member Jones commented that she would like to develop programming in Edina in the area of
disabled or older people renting bicycles to revitalize their health. The City of Minnetonka has such a
program up and running. Ms. Kattreh stated staff will be happy to work with Member Jones on that.
Ms. Kattreh highlighted ongoing responsibilities on the work plan.
Member Jones asked about the Grandview project. Ms. Kattreh stated Grandview has its own Citizen
Advisory Team. Member Jones stated it seems the Park Board should be involved in that process.
Chair Steel commented she is struggling to understand why the Grandview CAT is pushing ahead with
their needs assessment, because it is more important to get an overarching city-wide needs
assessment.
Member Deeds encouraged movement on the cooperative agreement between the school district and
the City to maximize efficiencies and use of spaces.
Member Cella stated the School Board and City Council is having one of their quarterly joint meetings
next week, and that is one of their agenda items.
Chair Steel stated she hopes the city will do a park -wide, community -wide needs survey rather than
one just for Grandview.
Chair Steel made a motion, seconded by Member Jones, to approve the 2014 Work Plan as amended.
Ayes: Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion carried.
VIII. CORRESPONDENCE AND PETITIONS
VIII.A. Council Updates
None.
VIII.B. Other Correspondence
None.
VIII.C. Veterans Memorial Committee, June 21, 2013 Minutes
Noted.
IX. CHAIR AND BOARD MEMBER COMMENTS
Member Peterson asked if anyone has any interest in the Veterans Memorial. He asked whether what
part of the City can help the committee, as it is languishing.
Ms. Kattreh stated the next step in the process is to hire a consultant to do the plan design. What the
Veterans Memorial Committee wants to do is get the plans and specs drawn up so they are actually
able to take those plans and start to solicit in-kind donations. They feel very strongly that without the
plans and specs, they do not have anything to actually go out and sell. Therefore, the process is
underway to try to select a consultant to complete those plans.
Member Jones asked whether the proposed sculpture has been changed. She is reluctant to have the
committee just choose another sculpture, as it just happens to be a friend of someone on the
committee. Perhaps the Park Board needs to relook at the plan and downsize it since the budget is
smaller.
Ms. Kattreh noted she is attending the Veterans Committee meeting on September 20, and she will
report back to the Park Board in October.
Member Jones asked about future advertising for alcohol in the arena. Ms. Kattreh stated she is
unaware of it. Member Jones pointed out that all the research done on the effect of advertising in
youth points out that it can help youth to start drinking earlier and also have a different attitude
toward alcohol. Schools understand that, and all the research supports it. Ms. Kattreh indicated she
will look into it.
X. STAFF COMMENTS
Ms. Kattreh made the following comments: the Park Board is invited to an open house for feedback
on the 54th Street reconstruction and Arden Park storm water management plan; the Garden Park
baseball field renovation is completed; Fall into the Arts Festival is this week at Centennial Lakes; the
Countryside Park renovation project is coming along well and will be completed this fall.
XI. ADJOURNMENT
Chair Steel made a motion, seconded by Member Deeds, to adjourn the meeting at 9:20 p.m.
Ayes: Members Deeds, Cella, Gieseke, Steel, Segreto, Jones, Hulbert, Jacobson, Peterson.
Motion Carried.
The meeting adjourned at 9:20 p.m.
To: Park Board
From: Ann Kattreh, Parks & Recreation Director
Date: October 8, 2013
Subject: Quality of Life Survey Results Presentation
Action Requested:
None.
411.
ore tit
y0
�•''S�'OR POH it`��
1HHH
Agenda Item #: VILA.
Action ❑
Discussion N
Information N
Information / Background:
Staff has been directed to complete a Quality of Life, or public opinion, survey every two years to measure
residents' satisfaction with city services and facilities and to gauge interest on various topics.
Staff worked with Decision Resources, Limited, the leading public opinion research firm for area
municipalities and school districts, to develop the 2013 survey. To measure change, many of the questions
asked in 2011 were asked again in 2013. Most of the new questions focus on the city's image, capital needs
and redevelopment activities.
The survey totaled more than 190 questions. A representative sample of 400 residents was interviewed via
telephone as part of the project earlier this year.
Bill Morris of Decision Resources will present the major findings of the survey. The results are posted on
the city's website.
Electronic Attachments:
2013 City of Edina Analysis FINAL*
*Due to the size of this document (151 pages), I have decided not to send hard copies of this document
with the Park Board packet. If you would like a hard copy, please let me know and we'd be happy to make a
copy for you.
City of Edina • 4801 W. 50,h St. • Edina, MN 55424
Survey Overview
Decision Resources, Ltd., is pleased to present the results of this study to the City of Edina.
This section provides a brief introduction to the specifications of the survey and a guide to
the organization of the written analysis.
While the most statistically sound procedures have been used to collect and analyze the
information presented herein, it must always be kept in mind that surveys are not predictions.
They are designed to measure public opinion within identifiable limits of accuracy at specific
points in time. This survey is in no way a prediction of opinions, perceptions, or actions at any
future point in time. After all, in public policy analysis, the major task is to impact these
revealed opinions in a constructive fashion.
The Principal Investigator for this study was Dr. William D. Morris; the Project Director
overseeing all phases of the research and analysis was Mr. Peter Leatherman.
Research Design
This study contains the results of a telephone survey of 400 randomly selected residents
of Edina. Survey responses were gathered by professional interviewers across the community
between May 13t" to June 6`h, 2013.
The average interview took thirty-five minutes.
All respondents interviewed in this study were part of a randomly generated sample of the
city residents. In general, random samples such as this yield results projectable to their
respective universe within ± 5.0 percent in 95 out of 100 cases.
Interviews were conducted by Decision Resources, Ltd., trained personnel from
telephone banks in St. Paul, Minnesota. Approximately twenty percent of all interviews were
independently validated for procedure and content by a Decision Resources, Ltd., supervisor.
Completed interviews were edited and coded at the company's headquarters in Minneapolis,
Minnesota. Statistical analysis and cross -tabulations were produced by the company's CfMC
Mentor Analysis System and SPSS 19.0 FOR WINDOWS.
Organization of the Study
The results of this study are presented in the following order:
The Analysis consists of a written report of the major findings. The results contained
herein were also presented verbally to the client.
The Questionnaire reproduces the survey instrument as it was used in the interviewing
process. This section also includes a response frequency distribution for each question.
Any further questions the reader may have about this study which are not answered in this
report should be directed to either Dr. Morris or Mr. Leatherman..
TABLE OF CONTENTS
Chapter One: Residential Demographics .............................................
7
Residential Demographics..................................................
8
Residential Longevity ...............................................
8
Future Expectations.................................................9
Household Composition .............................................
9
Age of Respondent.................................................10
Formal Education of Respondent ......................................
11
Home Ownership ..................................................
11
Ethnicity.........................................................12
Financial Situation .................................................
12
Gender of Respondent..............................................13
Location of Residence..............................................13
Summary and Conclusions ...........................................
13
Chapter Two: General Perspectives on the Community ................................
15
General Perspectives on the Community ......................................
16
Reasons for Moving................................................16
Quality of Life Rating ..............................................
17
LikeMost........................................................17
Most Serious Issue .................................................
18
Sense of Community ...............................................
19
Direction of the City ...............................................20
One Word to Describe Edina .........................................
21
Best Represents ...................................................
22
Don't Represent...................................................23
Preserved for the Future .............................................
23
Summary and Conclusions ...........................................
24
Chapter Three: City Services .....................................................
26
CityServices...........................................................27
City Service Ratings ................................................
27
Rating of Street Services ............................................
31
Summary and Conclusions ...........................................
33
Chapter Four: Taxes and Services .................................................
35
Taxes and Services.......................................................36
Property Tax Perceptions ............................................
36
Value of City Services ..............................................
37
Maintaining City Services ...........................................
37
Code Enforcement.................................................39
Summary and Conclusions ...........................................
41
Chapter Five: Development and Redevelopment .....................................
42
Development and Redevelopment ...........................................
43
Community Characteristics ..........................................
43
Primary Shopping Area.............................................50
M
Redevelopment...................................................51
Housing Teardowns................................................56
Higher Density Housing ............................................. 58
Summary and Conclusions ........................................... 60
Chapter Six: City Government and City Staff ........................................ 62
City Government and City Staff . ........................................... 63
Empowerment....................................................63
Contact with City Staff . ............................................ 64
Rating of City Staff ................................................ 65
Contact with the City ............................................... 66
Municipal Liquor Stores ............................................ 70
Summary and Conclusions ........................................... 74
Chapter Seven: Parks and Recreation Issues ......................................... 75
Parks and Recreation Issues ................................................ 76
General Facilities Ratings ........................................... 76
Usage and Rating of Park and Recreation Facilities ....................... 77
Represents Vision Statement ......................................... 84
Recreational Facilities Meet Needs .............................. 89
Park Improvements ................................................ 90
Recreational Leakage...............................................98
New or Improved Park Facilities ...................................... 98
Recreation Programming ........................................... 103
Health and Wellness ............................................. 105
Summary and Conclusions .......................................... 106
Chapter Eight: Public Safety Issues ............................................... 108
Public Safety Issues ..................................................... 109
Greatest Public Safety Concern ..................................... 109
Feelings of Safety ................................................. 110
Residential Area Traffic ............................................ 111
Public Safety Statements ........................................... 113
Summary and Conclusions .......................................... 114
Chapter Nine: City Travel ...................................................... 115
CityTravel............................................................116
Leavethe City...................................................116
Commuting Patterns ............................................... 117
Walking in the City ............................................... 119
Bicycling in the City .............................................. 120
Summary and Conclusions .......................................... 122
Chapter Ten: Communications Issues ............................................. 123
Communications Issues..................................................124
Principal Source of Information ...................................... 124
Preferred Source of Information ..................................... 125
Sources of Information ............................................. 126
"About Town.....................................................134
Print Information ................................................. 136
Cable Television ................................................. 137
Internet Access ................................................... 140
Summary and Conclusions .......................................... 144
Chapter Eight: Conclusions and Insights ........................................... 145
Conclusions and Insights ................................................. 146
Chapter One:
Residential
Demographics
Residential
Demographics
City of Edina residents were asked a series of questions about their demographic backgrounds.
These questions were asked for two reasons: first, to validate this sample against updated 2010
U.S. Census updates; and, second, to track any differences between subgroups and the rest of the
population. There were no statistically significant differences between the findings of this survey
and the updated census data. And, throughout the course of this study, subgroup differences will
be discussed.
Residential Longevity
Respondents were initially asked:
Approximately how many years have you lived in the
City of Edina?
The typical adult resident has lived in the city for 19.3 years, a longer time period in comparison
with other suburban communities:
1999 2011 2013
LESS THAN TWO YEAR ................. 5%... 3%... 3%
2.1 TO FIVE YEARS ....................
14%..
10%...
9%
5.1 TO TEN YEARS .....................
16%..
11%..
13%
10.1 TO 20 YEARS ......................
22%..
28%..
28%
20.1 TO 30 YEARS ......................
19%..
16%..
19%
OVER THIRTY YEARS ..................
24%..
33%..
29%
DON'T KNOW/REFUSED.................
0%...
0%...
0%
Twelve percent lived in the community for less than two years, while 29% resided there for over
thirty years.
"10.1 to twenty years" is cited at a higher rate by:
households with children
Asian -Pacific Islanders
"20.1 to thirty years" is posted more often by:
• fifty-five to sixty-four year olds
8
"Over thirty years" is indicated more frequently by:
households with seniors
over sixty-four year olds
Future Expectations
Residents were queried:
As things now stand, how long in the future do you
expect to live in Edina?
Fourteen percent reported plans to leave during the next ten years, while three percent saw a
departure in the next five years:
1999 2011 2013
LESS THAN TWO YEAR .................
5%...
2%...
2%
2.1 TO FIVE YEARS .....................
6%... 4%...
1%
5.1 TO TEN YEARS ......................
8%...
7%..
11%
OVER TEN YEARS .....................
70%..
77%..
79%
DON'T KNOW/REFUSED................
12%..
11%...
7%
Eighty-six percent had no plans to leave during the next decade or were uncertain about their
future longevity.
There are no statistically significant sub -group differences.
Household Composition
Residents were instructed:
Could you please tell me how many people in each of
the following age groups live in your household. Let's
start oldest to youngest, and be sure to include yourself....
Three age groups were then read:
First, persons 65 or over?
Thirty-five percent of the households contained senior citizens:
9
NONE............................................ 6$%
0
TWO OR MORE .................................... 16%
Single seniors were more prevalent in the community than senior couples.
Adults under 65?
Twenty-eight percent of the households were composed exclusively of senior citizens:
NONE............................................ 28%
0
TWO............................................ 52%
THREE OR MORE .................................. .8%
Most households contained two adults.
School -aged children or pre-schoolers?
Thirty percent reported the presence of children in their households:
NONE............................................ 70%
0
0
THREE OR MORE ................................... 6%
In most households containing them, multiple children, rather than a single child, were present.
Age of Respondent
Respondents were queried:
What is your age, please?
The typical adult in the community was 55.2 years old:
0
0
0
0
-5 ............................................ 21/0
0
-............................................ 21/0
65 AND OVER ..................................... 30%
REFUSED .......................................... 0%
Thirteen percent posted ages under 35 years old, while 30% were sixty-five years old or older.
10
Formal Education of
Respondent
Respondents were queried:
What is the last grade of formal education you completed?
Over two-thirds of the community are college graduates:
LESS THAN HIGH SCHOOL .......................... 1%
HIGH SCHOOL GRADUATE .......................... 7%
VO-TECH/TECH COLLEGE ........................... 9%
SOME COLLEGE ................................... 17%
COLLEGE GRADUATE .............................. 48%
POST -GRADUATE ................................. 18%
REFUSED.......................................... 1%
In fact, eighteen percent reported post -graduate training.
Home Ownership
Residents were initially asked:
Do you reside in an apartment, townhouse or condo-
minium, or a detached single family home?
Fifty-eight percent resided in a "detached single family home:"
APARTMENT ...................................... 15%
TOWNHOUSE/CONDO .............................. 26%
SINGLE-FAMILY HOME ............................ 58%
SOMETHING ELSE .................................. 1%
DON'T KNOW/REFUSED ............................. 0%
Fifteen percent lived in "apartments," while 26% resided in "townhouses or condominiums."
Next, they were asked:
Do you own or rent your present residence?
Seventy-five percent reported owning their present residence:
IN
0
WN ............................................ 74/0
RENT............................................ 25%
REFUSED.......................................... 1%
Twenty-five percent rented their current habitats.
Ethnicity
Edina residents were queried:
Which of the following categories represents your
ethnicity — White, African-American, Hispanic -
Latino, Asian -Pacific Islander, Native American,
or something else? What would that be?
Eighty-eight percent of the sample reported they were "white."
WHITE............................................ 88%
AFRICAN -AMERICAN ............................... 3%
HISPANIC -LATINO .................................. 2%
ASIAN -PACIFIC ISLANDER .......................... 5%
NATIVE AMERICAN ................................. 1%
SOMETHING ELSE .................................. 0%
MIXED/BI-RACIAL.................................. 1%
DON'T KNOW/REFUSED ............................. 1%
Eleven percent indicated they were another ethnicity, with "Asian -Pacific Islander" leading the
list at five percent.
Financial Situation
Residents were asked:
Thinking about your household finances, how would
you describe your financial situation, would you say
that —
A) Your monthly expenses are exceeding your income;
B) You are meeting your monthly expenses but are
putting aside little or no savings;
Q You are managing comfortably while putting some
money aside;
D) Managing very well?
Seventy-six percent were not "fiscally stressed:"
I 9
STATEMENT A ..................................... 5%
STATEMENT B .................................... 20%
STATEMENT C .................................... 57%
STATEMENT D .................................... 19%
DON'T KNOW/REFUSED ............................. 0%
But, 25% reported they were "acutely stressed" or "moderately stressed."
Gender of Respondent
The gender of each respondent was noted:
MALE............................................ 48%
FEMALE.......................................... 52%
Women outnumbered men by four percent in the sample.
Location of Residence
For analysis purposes, the City was divided into four quadrants based upon the home's location
relative to Highway 100 and Crosstown Highway 62 Northeast, Northwest, Southeast, and
Southwest.
NORTHEAST ......................................
25%
NORTHWEST ......................................
25%
SOUTHEAST ......................................
25%
SOUTHWEST ......................................
25%
Each quadrant contained approximately the same percentage of households.
Summary and
Conclusions
The median adult longevity in the community is 19.3 years. Twelve percent arrived during the
past five years, and 29% resided there for at least 30 years. Currently, 86% have no plans to
move from Edina during the next ten years. Thirty-five percent of Edina households contain
seniors; in fact, 28% of city households are composed exclusively of seniors. Thirty percent of
the households have school -aged children or pre-schoolers. Eighty-eight percent of residents
reported their ethnicity as "white."
The median adult age of Edina residents was 55.2 years old. Thirteen percent were under 35
years old, and 30% were over 64 years old. The typical Edina adult resident has a college degree.
13
Sixty-six percent reported they graduated from college or undertook post -graduate work. Only
eight percent had high school educations or less, 26% had some post -secondary education, and
66% were college graduates. Fifty-eight percent lived in single-family homes, while 26% resided
in townhouses or condominiums, and 15% were in apartments. Seventy-four percent owned their
residences, and 25% rented them. Twenty-five percent of the city's households were "fiscally
stressed."
Women outnumbered men by four percent in the sample. Each quadrant of the city contains 25%
of the households in the City..
14
Chapter Two:
General
Perspectives on
the Community
15
General
Perspectives on the
Communitv
Edina residents were asked a series of questions about characteristics of the community. Reasons
for moving to the community were established. The general quality of life was discussed in
some detail. Aspects of the community most valued and issues facing the community were
evaluated. Both the sense of community among residents and general heading of Edina were
explored. Finally, the image of the city was considered, again in some detail.
Reasons for Moving
Respondents were asked:
Thinking back to when you moved to Edina, what
factors were most important to you in selecting the
city?
Thirty-five percent cited "good schools" and 21 % pointed to "desirable housing and strong
neighborhoods:"
2011 2013
CLOSE TO FAMILY AND FRIENDS .............. 8%.. 12%
CLOSE TO JOB . .............................
14%..
11%
ALWAYS EDINA ..............................
6%...
9%
HOUSING/NEIGHBORHOOD. .................
26%..21%
REPUTATION .................................
5%...
7%
CONVENIENT LOCATION .....................
12%...
3%
GOOD SCHOOLS .............................
27%..
35%
SCATTERED .................................
3%...
2%
"Good schools" were key to:
• residents in the southwest area of the city
• those opposing a property tax increase to maintain city services
• those unsure about development incentives
• park and recreation program participants
• households with children
• forty-five to fifty-four year olds
"Housing/Neighborhood" was important to:
• shoppers at neighborhood shopping centers
16
"Close to family and friends" is cited more often by:
• Asian -Pacific Islanders
Quality of Life Rating
Residents were asked for a general quality of life rating:
How would you rate the quality of life in Edina -- ex-
cellent, good, only fair, or poor?
Seventy-three percent rated their quality of life as "excellent," one of the highest ratings found
among Metropolitan Area suburbs, even though it declined by 17% in two years:
1999 2011 2013
EXCELLENT ...........................
81%.. 90%..
73%
GOOD ................................
18%...
8%..26%
CONVENIENT LOCATION .....................
ONLY FAIR .............................
0%...
1% ...
1 %
POOR .................................
0%...
0%...
0%
DON'T KNOW/REFUSED.................
0%...
0%...
0%
There are no statistically significant sub -group differences.
Like Most
Next, Edina residents were queried:
What do you like most about living in the City of Edina?
"Good schools" led the list at 18%:
2011 2013
CLOSE TO FAMILY AND FRIENDS .............
10%..
11%
CLOSE TO JOB . ..............................
2%...
5%
CONVENIENT LOCATION .....................
25%...
9%
HOUSING/NEIGHBORHOOD..................
13%..
15%
REPUTATION/PRESTIGE.......................
6%...
7%
PARKS AND TRAILS ..........................
7%...
4%
CLOSE TO SHOPPING .........................
9%...
8%
NATURAL BEAUTY ...........................
4%..
12%
SAFE.......................................
8%...
6%
GOOD SCHOOLS .............................
10%..
18%
17
CITY SERVICES . ............................. 5%... 4%
SCATTERED ................................. 2%... 2%
Fifteen percent cited "housing and neighborhood," while twelve percent mentioned "natural
beauty."
"Housing and neighborhood" is posted at a higher rate by:
• shoppers at Centennial Lakes
"Natural beauty" is cited more frequently by:
those unsure about single family home redevelopment
"Close to family and friends" is indicated more often by:
• shoppers at neighborhood shopping centers
• Asian -Pacific Islanders
"Good schools" is important to:
• residents for less than ten years
• those unsure about single family home redevelopment
• those unsure about development incentives
• park and recreation program participants
• households with children
• eighteen to forty-four year olds
• those of other ethnicities
Most Serious Issue
Respondents were asked to ponder:
What do you feel is the most serious issue facing the
community of Edina?
"High taxes," at 13%, and "housing teardowns," at 10%, were the two issues mentioned most
often:
2011 2013
UNSURE..................................... 6%... 3%
NOTHING...................................
32%..
34%
HIGH TAXES ................................
12%..
13%
CITY GOVERNMENT DECISIONS ...............
3%...
4%
LACK OF REDEVELOPMENT ..................
13%...
2%
RISING CRIME ................................
6%...
2%
18
POOR ROADS ................................
9%...
6%
TRAFFIC CONGESTION ........................
4%...
9%
SCHOOL DISTRICT FUNDING ..................
6%...
3%
AGING POPULATION ..........................
2%...
2%
HOUSING TEARDOWNS .......................
0%..
10%
IMPROVE CITY SERVICES .....................
2%...
0%
ECONOMY...................................
2%...
0%
TOO MUCH DEVELOPMENT ...................
0%...
5%
SCATTERED .................................
4%...
7%
Nine percent pointed to "traffic congestion."
Thirty-four percent reported there were "no serious issues facing the city" — a "booster" group
over six times higher than the suburban norm.
"Nothing" is reported most frequently by:
• residents in the southeast and southwest areas of the city
• renters
• those unsure about a property tax increase to maintain city services
• shoppers at Centennial Lakes
• shoppers outside of the city
• those financially insecure
• over sixty-four year olds
"Housing teardowns" is a concern among:
• those thinking their property taxes are low
• Asian -Pacific Islanders
"High taxes" troubled:
• those thinking their property taxes are high
• those opposing a property tax increase to maintain city services
Sense of Community
Residents were asked:
How would you rate the general sense of community
and neighborliness among Edina residents -- excellent,
good, only fair, or poor?
Ninety-five percent rated the general sense of community as "excellent' or "good:"
19
1999 2011 2013
EXCELLENT ...........................
38%..37%..40%
92%
GOOD ................................
46%..
57%..
55%
ONLY FAIR ............................
13%...
6%...
5%
POOR.................................
1% ...
1%...
0%
DON'T KNOW/REFUSED.................
2%...
0%...
0%
Five percent were more critical in their judgments.
There are no statistically significant sub -group differences.
Direction of the City
Respondents were asked:
All in all, do you think things in Edina are generally
headed in the right direction, or do you feel things are
off on the wrong track?
Ninety-two percent felt things were headed in the "right direction:"
1999 2011 2013
RIGHT DIRECTION .....................
93%.. 92%..
92%
WRONG TRACK ........................
2%...
7%...
6%
DON'T KNOW/REFUSED.................
5%...
1%...
2%
Six percent thought the city was on the "wrong track."
There are no statistically significant sub -group differences.
The very small subsample of residents who felt things were "off on the wrong track" were asked
a follow-up query:
Could you tell me why you feel that way?
"High taxes" led the list posted by this very small subgroup:
HIGH TAXES ...................................... 32%
CITY GOVERNMENT DECISIONS .................... 16%
HOUSING TEARDOWNS ............................ 12%
ANIMAL CONTROL ................................ 12%
LACK OF REDEVELOPMENT ........................ 16%
TOO MUCH DEVELOPMENT ........................ 12%
"Lack of redevelopment" is stated more often by:
20
• women
• residents in the northeast area of the city
• residents for twenty-one to thirty years
• those thinking their property taxes are about average
• those favoring a property tax increase to maintain city services
• shoppers at 50th and France
• shoppers at Centennial Lakes
• supporters of development incentives
• fifty-five to sixty-four year olds
• Asian -Pacific Islanders
"High taxes" is reported more often by:
• men
• residents in the northwest and southwest areas of the city
• renters
• residents for less than twenty years
• those rating the quality of life as good or lower
• those thinking their property taxes are high
• those opposing a property tax increase to maintain city services
• supporters of single family home redevelopment
• those unsure about single family home redevelopment
• shoppers at the greater Southdale area
• shoppers at Grandview
• shoppers at neighborhood shopping centers
• supporters of development incentives
One Word to Describe
Edina
Residents were asked a series of open-ended questions about the quality of life and image of
Edina.
What one word would you use to describe Edina?
"Excellent" was reported by twenty-nine percent, while an additional twenty percent used the
phrase "high quality."
UNSURE...........................................
3%
EXCELLENT .......................................
29%
GOOD............................................
17%
SNOBS.............................................
3%
HIGH QUALITY ....................................
20%
RICH/WEALTHY....................................
5%
PRESTIGIOUS ......................................
6%
SAFE.............................................
3%
21
COMFORTABLE .................................... 4%
FRIENDLY ......................................... 3%
SCATTERED ....................................... 7%
"Excellent" is stated more often by:
• residents in the southwest area of the city
• those thinking their property taxes are about average
• shoppers at Centennial Lakes
"High quality" if indicated more often by:
those living in a townhouse or condominium
those thinking their property taxes are low
"Good" is reported at a higher rate by:
• those living in an apartment
• those unsure about a property tax increase to maintain city services
• those unsure about single family home redevelopment
• shoppers at neighborhood shopping centers
• those unsure about a property tax increase to maintain city services
• those of other ethnicities
Best Represents
Next, residents were asked:
What City of Edina facility or service best represents
that description?
The city's park and recreation system was deemed to best represent their description by 26%.
The "high school" was reported by twenty-one percent, while "city hall" is stated by another
18%.
UNSURE........................................... 8%
NOTHING..........................................
7%
CITY HALL ........................................
18%
HIGH SCHOOL .....................................
21%
SOUTHDALE.......................................
2%
PARKS AND RECREATION ..........................
26%
EDINA COUNTRY CLUB .............................
7%
SCHOOL DISTRICT ..................................
6%
POLICE............................................
2%
SCATTERED .......................................
3%
V
22
"Parks and recreation" is posted at a higher rate by:
• shoppers at Centennial Lakes
"High school" is cited more often by:
• residents in the southwest area of the city
• those thinking their property taxes are low
• Asian -Pacific Islanders
"City hall" is mentioned more frequently by:
• those of other ethnicities
Don't Represent
Next, they were asked:
Are there any City facilities or services that don't
represent that description?
Over ninety percent couldn't think of a city facility or service that didn't fit the description:
DON'T KNOW ...................................... 5%
NO............................................ 86%
FRED RICHARDS GOLF COURSE ..................... 3%
SCATTERED ....................................... 6%
There are no statistically significant sub -group differences.
Preserved for the Future
Finally, residents were queried:
When you think about Edina both today and yesterday,
what, if anything, do you think should be preserved for
the future?
Twenty-one percent pointed to the "lakes," while sixteen percent indicated "city hall." Two
other items were stated by ten percent or more: "housing stock" at 15% and "parks and open
spaces" at 10%:
UNSURE........................................... 8%
NOTHING.......................................... 8%
HOUSING STOCK .................................. 15%
23
SOUTHDALE....................................... 4%
HIGH SCHOOL ..................................... 16%
LAKES............................................ 21%
BRAEMAR GOLF COURSE ........................... 4%
PARKS/OPEN SPACE ............................... 10%
SCHOOL DISTRICT .................................. 9%
SCATTERED ....................................... 5%
"Lakes" is posted at a higher rate by:
those thinking their property taxes are low
"Parks and open space" is cited most frequently by:
residents in the southwest area of the city
"Housing stock" is posted more often by:
shoppers at Centennial Lakes
"High school" is mentioned most frequently by:
Asian -Pacific Islanders
Summary and
Conclusions
Thinking back on the factors which led them to move to Edina, "good schools" ranked first, at
35%. "Good housing/neighbors" followed at 21%, then "close to family and friends." at 12%,
and "close to job," at 11%.
Ninety-nine percent rate their quality of life in the community as either "excellent" or "good."
"Excellent" quality of life ratings dropped from 90% in 2011 to 73% today. Even with this
decrease, Edina tied for first place across the Metropolitan Area suburbs. Only one percent was
more critical in their evaluations. The Metropolitan Area suburban norm for "excellent' ratings
is 34%.
"Good schools" was the most often cited asset of the community, at 18%. Fifteen percent cited
"quality housing and neighborhoods." Twelve percent reported "natural beauty," while 11%
pointed to "closeness to family and friends."
"High taxes" and "housing teardowns" were regarded by 13% and 10%, respectively, as the most
serious issues facing the community. Nine percent cited "traffic congestion." Six percent
pointed to "poor roads." A very large 34%, however, were "boosters," who think there are no
serious problems facing the community.
24
Ninety-five percent rated the general sense of community and neighborliness among Edina
residents as "excellent" or "good." Only five percent rated it as "only fair" or "poor." A very
high 92% also thought Edina is generally headed "in the right direction." Only six percent think
things are "off on the wrong track," primarily because of "lack of redevelopment" and "high
taxes."
The three most -often used words in describing Edina were: "excellent," at 29%; "high quality,"
at 20%; and, "good," at 17%. When asked what City of Edina facility or service best represents
the description given, three major responses also were given: "parks and recreational facilities,"
at 26%; "Edina High School," at 21%; and, "City Hall," at 18%. No service or facility was felt
by a significant percentage to not represent that description. Finally, in thinking about aspects of
the community which should be preserved for the future, five items were mentioned by at least
nine percent: "lakes," at 21 %; "Edina High School," at 16%; "housing stock," at 15%; "parks
and open spaces," by 10%; and, the "Edina School District," pointed to by nine percent.
25
Chapter Three:
City Services
20
City Services
Edina residents were asked a series of questions about the services provided to them by the City.
In every case except one, ratings were at or above the suburban norm. The only services that
scored moderate dissatisfaction were the "quality and taste of drinking water" and "pavement
repair and patching on city streets."
City Service Ratings
Respondents were instructed:
I would like to read you a list of a few city services.
For each one, please tell me whether you would rate
the quality of the service as excellent, good, only. fair,
or poor?
A list of nine city services was then read:
Police protection?
Ninety-eight percent rated police protection in the community highly:
1999 2011 2013
EXCELLENT ...........................
58%..
67%..
68%
GOOD ................................
38%..
30%..
30%
ONLY FAIR .............................
1% ... 1%...
1%
POOR .................................
0%... 1%...
1%
DON'T KNOW/REFUSED.................
3%... 2%...
1%
In fact, sixty-eight percent rated it as "excellent."
There are no statistically significant sub -group differences.
Fire protection?
Ninety-nine percent rated fire protection favorably:
1999 2011 2013
EXCELLENT ...........................
52%..
67%..
71%
GOOD ................................
29%..
28%..
28%
ONLY FAIR .............................
1% ...
1%...
0%
POOR .................................
0%...
0%...
0%
DON'T KNOW/REFUSED................
18%...
3%...
2%
27
Again, an impressive 71% rated the service as "excellent."
There are no statistically significant sub -group differences.
Emergency medical services?
Ninety-six percent rated the emergency medical services as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
53%..
61%..
72%
GOOD ................................
30%..
29%..
24%
ONLY FAIR .............................
0%...
0%...
1%
POOR.................................
0%...
0%...
0%
DON'T KNOW/REFUSED................
17%..10%
... 4%
"Excellent" ratings jumped 11% in two years.
There are no statistically significant sub -group differences.
Quality and taste of drinking water?
While sixty-seven percent rated the quality and taste of drinking water as "excellent" or "good,"
thirty-three percent rated it as "only fair" or "poor:"
1999 2011 2013
EXCELLENT ........................... 13%.. 10%..
GOOD ................................ 41%.. 61%.
ONLY FAIR ............................ 26%.. 19%..
POOR ................................ 17%... 9%..
DON'T KNOW/REFUSED................. 3%... 0%..
Ratings are higher among:
• shoppers at neighborhood shopping centers
• those financially insecure
They are lower among:
• residents in the southeast area of the city
• those thinking their property taxes are low
• those unsure about a property tax increase to maintain c
• those unsure about single family home redevelopment
• those unsure about development incentives
• those rating the city staff unfavorably
28
Sanitary sewer service?
Ninety-seven percent rated sanitary sewer services positively:
1999 2011 2013
EXCELLENT ...........................
28%..
20%..
21%
GOOD ................................
54%..
77%..
76%
ONLY FAIR .............................
5%... 1% ...
1 %
POOR .................................
1% ... 1%...
1%
DON'T KNOW/REFUSED................
13%... 2%...
2%
Two percent were more critical in their judgments.
There are no statistically significant sub -group differences.
Park maintenance?
Ninety-nine percent rated park maintenance as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
44%..
41%..
51%
GOOD ................................
47%..
57%..
48%
ONLY FAIR .............................
4%...
1%
... 1 %
POOR .................................
1%...
0%...
0%
DON'T KNOW/REFUSED.................
4%...
1%...
0%
One percent rated it lower. "Excellent" ratings increased by 10% since the 2011 survey.
There are no statistically significant sub -group differences.
Condition of trails and sidewalks?
Ninety-five percent rated the condition of trails and sidewalks as "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
33%.. 31%..
31%
GOOD ................................
52%..
62%..
64%
ONLY FAIR .............................
6%...
5%...
4%
POOR .................................
1%...
1%...
0%
DON'T KNOW/REFUSED................. 9%...
3%...
1%
Only four percent rated their condition lower.
29
There are no statistically significant sub -group differences.
Recreational programs?
Ninety-five percent rated recreational programs as "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
45%..
30%..
39%
GOOD ................................
38%..
59%..
56%
ONLY FAIR .............................
1 %...
0%...
1 %
POOR .................................
0%...
0%...
0%
DON'T KNOW/REFUSED................
15%..
11%...
5%
One percent was more critical, while five percent were unable to provide an evaluation.
"Excellent" ratings increased by nine percent during the past two years.
There are no statistically significant sub -group differences.
Recycling service?
Ninety-five percent rated the recycling service as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ........................... 42%.. 29%.. 49%
GOOD ................................ 46%.. 66%.. 46%
ONLY FAIR ............................. 3%... 3%... 3%
POOR................................. 1% ... 0%... 1%
DON'T KNOW/REFUSED................. 8%... 3%... 2%
Four percent rated it as "only fair" or "poor." "Excellent" ratings dramatically jumped from 29%
to 49% in two years.
There are no statistically significant sub -group differences.
Respondents who rated any city service unfavorably were asked a follow-up query:
What changes or improvements, if any, would you be
needed in that service for it to be rated "excellent" or
"good?"
The greatest improvement suggested by respondents was "take steps to improve the taste and
quality of drinking water:"
BETTER MAINTENANCE ............................ 2%
30
TAKE MORE RECYCLING ............................ 4%
BETTER DRINKING WATER ......................... 84%
MORE SIDEWALKS ................................. 4%
SCATTERED ....................................... 6%
"Better drinking water" is reported more frequently by:
• those living in a townhouse or condominium
• those thinking their property taxes are low
• those unsure about single family home redevelopment
• shoppers at neighborhood shopping centers
• those of other ethnicities
Rating of Street Services
For the remaining three services, residents were given additional instructions:
Roadways in the City of Edina consist of both city and
county streets and state highways. City streets are those
found in residential neighborhoods and also include many
major streets. County roads in Edina are France Avenue,
Xerxes Avenue, York Avenue, Vernon Avenue and In-
terlachen Road, while state highways include Highway
100, Highway 169, Highway 62 and Interstate 494.
Keeping in mind we are talking only about city streets,
please tell me whether you would rate the quality of the
following services as excellent, good, only fair, or poor?
Three services were then read:
Pavement repair and patching on city streets?
Fifty-nine percent rated pavement repair and patching on city streets as either "excellent" or
"good:"
1999 2011 2013
EXCELLENT ...........................
23%...
6%..12%
GOOD ................................
55%..
45%..
47%
ONLY FAIR ............................
17%..
35%..
29%
POOR .................................
2%..15%..11%
DON'T KNOW/REFUSED.................
3%...
0%...
1%
Forty percent were more critical in their evaluations.
31
Ratings are higher among:
• residents in the northeast area of the city
• those unsure about a property tax increase to maintain city services
• shoppers at 50th and France
• shoppers at neighborhood shopping centers
• shoppers outside of the city
They are lower among:
• residents in the southwest area of the city
• those living in a townhouse or condominium
• those thinking their property taxes are low
• shoppers at Centennial Lakes
• those not feeling empowered
• those rating the city staff unfavorably
Snowplowing of city streets?
Ninety-six percent rated the snowplowing of city streets as "excellent" or "good:"
1999 2011 2013
EXCELLENT ........................... 61%.. 40%.. 34%
GOOD ................................
32%..
55%..
62%
ONLY FAIR .............................
3%...
4%...
3%
POOR.................................
1 %...
1%
... 2%
DON'T KNOW/REFUSED.................
4%...
1%...
0%
Only five percent were more critical in their judgments.
There are no statistically significant sub -group differences.
Street lighting?
Ninety-three percent rated street lighting highly:
2011 2013
EXCELLENT ................................. 20%.. 13%
GOOD...................................... 75%.. 80%
ONLY FAIR ................................... 3%... 6%
POOR....................................... 1%... 2%
DON'T KNOW/REFUSED....................... 0%... 0%
There are no statistically significant sub -group differences.
32
Any respondent rating a service as "only fair" or "poor" was asked a follow-up query:
What changes or improvements, if any, would be needed
in that service for it to be rated "excellent"or "good?"
The major suggestions revolved around street repair — "make it better and faster:"
BETTER STREET REPAIR ........................... 47%
FASTER RESPONSE ................................. 3%
MORE STREET LIGHTS .............................. 7%
BETTER SNOWPLOWING ............................ 5%
FASTER STREET REPAIR ........................... 36%
SCATTERED ....................................... 2%
"Better street repair" is suggested more often by:
• residents in the northeast area of the city
• those living in an apartment
• shoppers at 50th and France
• shoppers at Centennial Lakes
• shoppers at neighborhood shopping centers
• those rating the city staff unfavorably
"Faster street repair" is indicated most frequently by:
• residents in the southwest area of the city
• renters
• those thinking their property taxes are low
• those unsure about single family home redevelopment
• shoppers outside of the city
Summary and
Conclusions
Favorable evaluations of city services remain solid, but vary somewhat. Ninety-nine percent rate
fire protection favorably. Ninety-eight percent rate police protection highly, with only two
percent more critical. Ninety-seven percent similarly rate sanitary sewer services, while only two
percent are more critical. Ninety-six percent rate emergency medical services and snowplowing
of city streets as either "excellent" or "good;" only one percent is less flattering about EMS, but
five percent are more critical about snowplowing. Ninety-five percent each rate the condition of
trails and sidewalks, recreational programs and recycling services favorably; four percent, one
percent, and four percent, respectively, rate these services unfavorably. Ninety-three percent rate
street lighting highly; eight percent are more negative in their evaluations. And, much lower, but
still above the Metropolitan Area norm, 59% rate pavement repair and patching on city streets as
either "excellent" or "good," while 40% rate them as "only fair" or "poor."
33
The most sought-after changes or improvements are "better tasting drinking water" and "better
and faster street repair." Focusing on these two service areas would reduce the "hot spots" for
negative evaluations significantly.
34
Chapter Four:
Taxes and
Services
35
Taxes and Services
Edina residents were asked a short series of questions about city property taxes. Support for
increasing taxes to maintain city services, as well as support for reducing city services to
lowering tax levels were examined. The perception of tax levels in Edina were also discussed.
The value of city services relative to the taxes paid was established. Then, as a final section,
code enforcement was examined in some detail.
Property Tax Perceptions
Residents were asked:
Do you consider city property taxes in Edina to be very
high, somewhat high, about average, somewhat low, or
very low in comparison with neighboring cities?
Forty-eight percent felt their property taxes were "about average" in comparison with
neighboring cities, an 11% increase in two years:
1999 2011 2013
VERY HIGH ............................ 6%..
14%..
10%
SOMEWHAT HIGH .....................
29%..
30%..
30%
ABOUT AVERAGE .....................
38%..
37%..
48%
SOMEWHAT LOW .....................
12%...
6%...
5%
VERY LOW .............................
0%...
1%...
0%
DON'T KNOW/REFUSED................
15%..
12%...
8%
Forty percent regarded property taxes as comparatively "high," while five percent saw them as
"somewhat low." Eight percent expressed uncertainty.
"High" is posted at a higher rate by:
• those opposing a property tax increase to maintain city services
• shoppers at neighborhood shopping centers
• shoppers outside of the city
• opponents of development incentives
• those not feeling empowered
• those rating the city staff unfavorably
• park and recreation program participants
• households with children
"About average" is stated more frequently by:
• those favoring a property tax increase to maintain city services
36
Value of City Services
Respondents were asked:
When you consider the property taxes you pay and the
quality of city services you receive, would you rate the
general value of city services as excellent, good, only
fair, or poor?
Ninety-three percent rated the general value of city services as either "excellent" or "good," an
11 % increase since the 2011 survey:
1999 2011 2013
EXCELLENT ...........................
39%..17%..18%
45%..
65%
GOOD ................................
45%..
65%..
75%
ONLY FAIR .............................
5%...
6%...
3%
POOR .................................
0%...
1%
... 1 %
DON'T KNOW/REFUSED................
11%..
11%...
3%
Only four percent felt the general value was "only fair" or "poor."
There are no statistically significant sub -group differences.
Maintaining City Services
Residents were initially asked:
Would you favor or oppose an increase in YOUR city
property tax if it were needed to maintain city services at
their current level?
Sixty-five percent favored a city property tax increase under these circumstances, a 20% increase
in two years:
1999 2011 2013
FAVOR ...............................
54%..
45%..
65%
OPPOSE ...............................
32%..
36%..
30%
DON'T KNOW/REFUSED................
15%..20%...
5%
37
But, thirty percent opposed a city tax increase.
Supporters tend to be:
• those thinking their property taxes are about average
• those thinking their property taxes are low
Opponents were typically:
• residents in the southwest area of the city
• those thinking their property taxes are high
• shoppers at neighborhood shopping centers
• those not feeling empowered
• those rating the city staff unfavorably
Respondents who opposed a property tax increase were asked a follow-up query:
What services would you be willing to see cut to keep
property taxes at their current level?
Forty-three percent felt that "service cuts could be avoided by simply cutting waste:"
2011 2013
UNSURE.................................... 13%... 8%
NONE/CUT WASTE ........................... 46%.. 43%
ADMINISTRATION ........................... 19%.. 12%
PARKS AND RECREATION ............... 4% .. 8
ACROSS THE BOARD ........................ 16%. 28%
SCATTERED ................................. 3%... 2%
Twenty-eight percent advocated "across-the-board cuts."
"None/Cut waste" was stated more often by:
• residents in the northeast and northwest areas of the city
• supporters of single family home redevelopment
• shoppers at 50th and France
• shoppers at neighborhood shopping centers
• shoppers outside of the city
• those rating the city staff unfavorably
• eighteen to forty-four year olds
• over sixty-four year olds
"Administration" is cited more often by:
• residents in the northwest area of the city
• those living in an apartment
38
• renters
• those financially insecure
"Across the board" is indicated more often by:
• residents in the southwest area of the city
• opponents of single family home redevelopment
• those unsure about development incentives
• forty-five to fifty-four year olds
Code Enforcement
Respondents were initially told:
For each of the following, please tell me whether the
City is too tough, about right, or not tough enough in
enforcing city codes on the nuisances.
A list of five types of codes was then read:
Animal control?
Seventy-nine percent rate the enforcement of animal control codes as "about right:"
TOO TOUGH ....................................... 7%
ABOUT RIGHT ..................................... 79%
NOT TOUGH ENOUGH .............................. 13%
DON'T KNOW/REFUSED ............................. 2%
There are no statistically significant sub -group differences.
Storage of cars, trucks and recreation vehicles?
Eighty percent view the enforcement of codes concerning storage of cars, trucks and recreational
vehicles as "about right:"
TOOTOUGH ....................................... 4%
ABOUT RIGHT ..................................... 80%
NOT TOUGH ENOUGH .............................. 15%
DON'T KNOW/REFUSED ............................. 1%
"About right" is posted at a higher rate by:
• those thinking their property taxes are low
• shoppers at neighborhood shopping centers
39
• shoppers outside of the city
Messy yards?
Eighty percent rate the enforcement of codes dealing with messy yards as "about right:"
TOO TOUGH ....................................... 1%
ABOUT RIGHT ..................................... 80%
NOT TOUGH ENOUGH .............................. 18%
DON'T KNOW/REFUSED ............................. 0%
"About right" is indicated more frequently by:
• those unsure about a property tax increase to maintain city services
• those unsure about single family home redevelopment
• shoppers outside of the city
• those unsure about development incentives
"Not tough enough" is cited at a higher rate by:
• shoppers at Grandview
• those not feeling empowered
• those rating the city staff unfavorably
Exterior home maintenance?
Eighty-four percent deemed the enforcement of codes concerning exterior home maintenance as
"about right:"
TOOTOUGH ....................................... 3%
ABOUT RIGHT ...................................... 84%
NOT TOUGH ENOUGH .............................. 13%
DON'T KNOW/REFUSED ............................. 1%
There are no statistically significant sub -group differences.
Construction site maintenance?
Seventy-nine percent rate the enforcement of codes on construction site maintenance as "about
right:"
TOO TOUGH ....................................... 4%
ABOUT RIGHT ..................................... 79%
NOT TOUGH ENOUGH .............................. 14%
DON'T KNOW/REFUSED ............................. 3%
40
"About right" is mentioned more often by:
• Asian -Pacific Islanders
"Not tough enough" is indicated more frequently by:
• residents in the southeast area of the city
Summary and
Conclusions
Forty percent regard their city property taxes to be comparatively "high," while 48% see them as
"about average," and five percent, as comparatively "low." Ninety-three percent view city
services as an "excellent value" or a "good value," and only four percent rate them as an "only
fair value" or a "poor value."
By a solid 65%-30% majority, residents favor an increase in their city property taxes if it were
needed to maintain city services at their current level. To maintain city service levels, opponents
think cuts should be made in Administration, across-the-board, or can be achieved by cutting
waste.
Residents register high approval ratings of the enforcement of city codes in five areas: animal
control, storage of cars, trucks and recreational vehicles, messy yards, exterior home
maintenance, and construction site management. In every case, at least 79% felt the code
enforcement was "about right."
41
Chapter Five:
Development and
Redevelor)ment
2
Development and
Redevelopment
Edina residents were asked a short series of questions about development and redevelopment.
Initially, they indicated whether the city possessed too much, about the right amount, or too little
of a number of suburban characteristics. Then they were quizzed about shopping habits. The
rate of redevelopment was considered in some detail, and development preferences were
ascertained. The use of targeted development incentives was explored. Two types of
redevelopment were examined more closely, teardowns and higher density housing.
Community
Characteristics
Respondents were now instructed:
I would like to read you a list of characteristics of a
community. For each one, please tell me ifyou think
Edina currently has too many or too much, too few or
too little, or about the right amount.
A list of thirteen characteristics was then read:
the number of people residing in the community?
Eighty-two percent thought the number of people residing in the community was "about right:"
1999 2011 2013
TOO MANY/MUCH......................
6%...
3%..
16%
TOO FEW/LITTLE.......................
1% ...
1 %...
2%
ABOUT THE RIGHT AMOUNT. .........
90%..
94%..
82%
DON'T KNOW/REFUSED.................
4%...
2%...
1%
"About the right amount" is stated more often by:
• residents in the southwest area of the city
"Too many" is cited more often by:
• opponents of single family home redevelopment
• shoppers at Grandview
• those not feeling empowered
• those rating the city staff unfavorably
43
rental units?
Forty-one percent saw the number of rental units as "about right:"
1999 2011 2013
TOO MANY/MUCH...................... 6%..
10%..
34%
TOO FEW/LITTLE......................
14%...
7%..21%
1%...
ABOUT THE RIGHT AMOUNT...........
55%..
70%..
41%
DON'T KNOW/REFUSED................
25%..
13%...
5%
Twenty-one percent thought there were "too few," while thirty-four percent thought there were
"too many."
"Too many" is cited more often by:
• shoppers at Grandview
• those not feeling empowered
• those rating the city staff unfavorably
"About the right amount" is posted more often by:
• those living in an apartment
• those unsure about a property tax increase to maintain city services
• those unsure about single family home redevelopment
• shoppers at neighborhood shopping centers
• shoppers outside of the city
"Too few" is mentioned more often by:
• residents in the southwest area of the city
• renters
• those thinking their property taxes are low
• those of other ethnicities
higher cost housing opportunities?
Sixty percent rated the number of higher cost housing opportunities as "about the right amount:"
1999 2011 2013
TOO MANY/MUCH.....................
27%..
14%..
28%
TOO FEW/LITTLE.......................
4%...
1%...
8%
ABOUT THE RIGHT AMOUNT...........
58%..
77%..
60%
DON'T KNOW/REFUSED................
11%...
7%...
5%
Twenty-eight percent saw "too many," while eight percent said there were "too few."
44
"Too many" is cited more often by:
• shoppers at neighborhood shopping centers
"About the right amount" is mentioned more often by:
• residents in the northwest area of the city
• those unsure about single family home redevelopment
• those unsure about development incentives
condominiums and townhouses?
Seventy-one percent though the number of condominiums and townhouses in Edina was "about
the right amount:"
1999 2011 2013
TOO MANY/MUCH...................... 8%... 8%..
14%
TOO FEW/LITTLE......................
14%...
8%..
12%
ABOUT THE RIGHT AMOUNT...........
68%..
79%..
71%
DON'T KNOW/REFUSED................
11%...
6%...
3%
Twelve percent felt there was "too few," while fourteen percent saw "too many."
"About the right amount" is cited more often by:
• shoppers outside of the city
• opponents of development incentives
starter homes?
Forty-three percent though the number of starter homes in the community was "about right:"
2011 2013
TOO MANY/MUCH ............................ 1%... 4%
TOO FEW/LITTLE ............................ 30%..48%
ABOUT THE RIGHT AMOUNT ................. 63%.. 43%
DON'T KNOW/REFUSED....................... 6%... 5%
But, 48% thought there were "too few."
"Too few" is stated more often by:
• residents in the southwest area of the city
• residents for twenty-one to thirty years
45
• those thinking their property taxes are low
"About the right amount" is mentioned more often by:
• those living in an apartment
• those unsure about single family home redevelopment
• shoppers at Grandview
• shoppers outside of the city
• those rating the city staff unfavorably
• those financially insecure
assisted living for seniors?
Fifty-three percent saw "about the right number" of assisted living opportunities for seniors:
2011 2013
TOO MANY/MUCH ............................ 2%... 4%
TOO FEW/LITTLE ............................ 20%.. 29%
ABOUT THE RIGHT AMOUNT ................. 59%.. 53%
DON'T KNOW/REFUSED...................... 20%.. 15%
Twenty-nine percent, though, thought there were "too few."
"Too little" is posted at a higher rate by:
• residents in the northwest area of the city
• shoppers at Centennial Lakes
• shoppers outside of the city
• those not feeling empowered
• fifty-five to sixty-four year olds
• those financially insecure
"About the right amount" is cited more often by:
• residents in the northeast area of the city
• shoppers at neighborhood shopping centers
• Asian -Pacific Islanders
nursing homes?
Fifty-two percent thought there was "about the right number" of nursing homes:
2011 2013
TOO MANY/MUCH ............................ 0%... 2%
TOO FEW/LITTLE ............................ 20%..28%
46
ABOUT THE RIGHT AMOUNT ................. 55%.. 52%
DON'T KNOW/REFUSED...................... 25%.. 19%
But, 28% saw "too few" in the community.
"Too few" is cited more frequently by:
• residents in the northwest area of the city
• shoppers at Centennial Lakes
• those financially insecure
"About the right amount" is stated more often by:
• residents in the northeast area of the city
one level housing for seniors maintained by an
association?
Forty-six percent saw "the right number" of one level housing for seniors maintained by an
association:
2011 2013
TOO MANY/MUCH ............................ 1%... 2%
TOO FEW/LITTLE ............................ 23%.. 33%
ABOUT THE RIGHT AMOUNT ................. 53%.. 46%
DON'T KNOW/REFUSED...................... 23%..20%
Thirty-three percent thought there were "too few" of these retirement opportunities.
"Too little" is posted at a higher rate by:
• residents in the southwest area of the city
• opponents of single family home redevelopment
"About the right amount" is mentioned more frequently by:
• residents for twenty-one to thirty years
• Asian -Pacific Islanders
parks and open spaces?
Ninety-one percent thought the amount of parks and open spaces was "about right:"
47
1999 2011 2013
TOO MANY/MUCH...................... 3% ... 1%... 1%
TOO FEW/LITTLE....................... 7%... 5%... 7%
ABOUT THE RIGHT AMOUNT........... 88%.. 93%.. 91%
DON'T KNOW/REFUSED................. 3%... 2%... 1%
Seven percent saw "too little," while one percent thought there was "too much.
There are no statistically significant sub -group differences.
trails and bikeways?
Eighty-three percent rated the number of trails and bikeways as "about the right amount:"
1999 2011 2013
TOO MANY/MUCH...................... 2%...
1%...
7%
TOO FEW/LITTLE......................
26%..
12%..
10%
ABOUT THE RIGHT AMOUNT...........
59%..
85%..
83%
DON'T KNOW/REFUSED................
13%...
3%...
0%
Ten percent judged it to be "too few."
"About the right amount" is posted at a higher rate by:
• residents in the northwest area of the city
• those unsure about a property tax increase to maintain city services
• those unsure about single family home redevelopment
• shoppers at neighborhood shopping centers
sidewalks?
Fifty-eight percent rated the number of sidewalks as "about the right amount:"
1999 2011 2013
TOO MANY/MUCH...................... 0%... 0%... 2%
TOO FEW/LITTLE...................... 36%.. 20%.. 41%
ABOUT THE RIGHT AMOUNT........... 59%.. 79%.. 58%
DON'T KNOW/REFUSED................. 5%... 2%... 0%
Forty-one percent saw it as "too few."
"Too few" is posted more often by:
• residents in the northeast and southwest areas of the city
• residents for twenty-one to thirty years
48
• shoppers at Centennial Lakes
• those unsure about development incentives
• forty-five to fifty-four year olds
• Asian -Pacific Islanders
"About the right amount" is indicated more often by:
• residents in the northwest area of the city
• those living in an apartment
• those unsure about a property tax increase to maintain city services
• shoppers at Grandview
• shoppers at neighborhood shopping centers
• shoppers outside of the city
• those financially insecure
service and retail establishments?
Eighty-seven percent rated the number of service and retail establishments as "about the right
amount:"
1999 2011 2013
TOO MANY/MUCH......................
7%...
2%...
3%
TOO FEW/LITTLE.......................
3%...
4%..
10%
ABOUT THE RIGHT AMOUNT...........
88%..
93%..
87%
DON'T KNOW/REFUSED.................
2%...
2%...
0%
Three percent saw it as "too many," while ten percent thought there were "too few."
"About the right amount" is indicated more often by:
• those unsure about single family home redevelopment
entertainment and dining establishments?
Eighty-three percent rated the number of entertainment and dining establishments in Edina as
"about the right amount:"
1999 2011 2013
TOO MANY/MUCH...................... 1%...
3%...
4%
TOO FEW/LITTLE......................
28%...
7%..
12%
ABOUT RIGHT AMOUNT ...............
71%..
89%..
83%
DON'T KNOW/REFUSED.................
1%...
1%...
0%
Twelve percent, though, felt there were "too few."
49
"About the right amount" is posted at a higher rate by:
• residents in the southeast area of the city
• those unsure about single family home redevelopment
Primary Shopping Area
Residents were asked:
Excluding gasoline, what is your primary shopping
area — the greater Southdale area, 50'h and France,
Centennial Lakes, Grandview, neighborhood shopping
center or someplace else?
The "greater Southdale area" was the primary shopping area for 47% of the sample:
GREATER SOUTHDALE ............................ 47%
50TH AND FRANCE ................................ 210%
CENTENNIAL LAKES ................................ 6%
GRAND V IE W ...................................... 13%
NEIGHBORHOOD SHOPPING ......................... 8%
EDEN PRAIRIE ..................................... 2%
SAINT LOUIS PARK ................................. 2%
SCATTERED ....................................... 1%
Twenty-one percent identified "50"' and France."
"Greater Southdale" is stated more often by:
• residents in the southeast and southwest areas of the city
• those thinking their property taxes are low
• those unsure about development incentives
"Grandview" is stated more often by:
• those rating the city staff unfavorably
"50`" and France" is posted more often by:
• residents in the northeast area of the city
• those unsure about a property tax increase to maintain city services
If respondents reported an Edina location, they were asked a follow-up query:
How would you rate the appearance and upkeep of
your primary shopping area — excellent, good, only
fair or poor?
50
Ninety-six percent rated the appearance and upkeep of their primary shopping area as either
"excellent" or "good:"
EXCELLENT ....................................... 24%
GOOD............................................ 72%
ONLY FAIR ......................................... 4%
POOR............................................. 1%
DON'T KNOW/REFUSED ............................. 0%
Only five percent were more critical.
There are no statistically significant sub -group differences.
Redevelopment
Edina residents were asked:
How would you rate redevelopment in Edina — excel-
lent, good, only fair or poor?
Seventy-three percent — a 14% increase in two years — rate redevelopment highly, while 24% are
more critical:
2011 2013
EXCELLENT ................................. 11%... 9%
GOOD...................................... 48%.. 64%
ONLY FAIR .................................. 20%.. 20%
POOR....................................... 5%... 4%
DON'T KNOW/REFUSED...................... 17%... 3%
Ratings are higher among:
• residents in the southwest area of the city
• those thinking their property taxes are low
They are lower among:
• opponents of single family home redevelopment
• those unsure about single family home redevelopment
• shoppers at Grandview
• opponents of development incentives
• those not feeling empowered
• those rating the city staff unfavorably
Edina residents who gave a rating were asked a follow-up query:
51
Why do you feel that way?
Thirty-four percent thought it "looked nice," 19% thought it "attracted more businesses and
retail," and 17% reported "it improved the city's business climate:"
2011 2013
UNSURE .....................................
6%...
1%
LOOKS NICE ................................
36%..
34%
ATTRACTS BUSINESS/RETAIL.................
7%..
19%
IMPROVE CITY BUSINESS CLIMATE...........
16%..
17%
POOR PLANNING .............................
5%...
7%
TOO MUCH TRAFFIC CONGESTION .............
2%...
3%
SHOULD FIX ROADS ..........................
2%...
0%
NEED TO REVITALIZE SOUTHDALE............
6%...
2%
NEED MORE REDEVELOPMENT ................
5%...
0%
TOO MANY HIGH RISES .......................
2%...
4%
DOING TOO MUCH ............................
3%...
0%
HOUSES ARE TOO LARGE .....................
2%..
12%
BIKE PATHS AND TRAILS .....................
2%...
0%
SCATTERED .................................
6%...
2%
On the negative side, twelve percent thought "houses are too large."
"Looks nice" is indicated more often by:
• residents in the southwest area of the city
• those living in an apartment
• shoppers at neighborhood shopping centers
• those of other ethnicities
"Improve business climate" is reported more often by:
• residents in the northeast area of the city
• those thinking their property taxes are low
"Attract business and retail" is cited most frequently by:
• Asian -Pacific Islanders
Next, residents were asked:
Do you support or oppose continued redevelopment in
Edina? Do you feel strongly that way?
By a 75%-18% super -majority, residents supported the continued redevelopment of Edina:
52
2011 2013
STRONGLY SUPPORT ........................ 15%... 6%
SUPPORT ................................... 60%.. 69%
OPPOSE ..................................... 10%.. 13%
STRONGLY OPPOSE .......................... 2%... 5%
DON'T KNOW/REFUSED...................... 14%... 7%
Supporters tend to be:
• those thinking their property taxes are low
Opponents are typically:
• shoppers at Centennial Lakes
• opponents of development incentives
• those not feeling empowered
• those rating the city staff unfavorably
Opponents were asked a follow-up query:
Why do you feel that way?
Thirty-six percent think "houses are too large," 21% see a "need to plan better, and 15% believes
it "brings too much traffic," while 14% views "too many high rises:"
NEED TO PLAN BETTER ............................ 21%
BRINGS TOO MUCH TRAFFIC ....................... 15%
HIGH TAXES ....................................... 8%
TOO MANY HIGH RISES ............................ 14%
HOUSES ARE TOO LARGE .......................... 36%
DOING TOO MUCH .................................. 4%
SCATTERED ....................................... 1%
"Houses are too large" is posted more often by:
• residents in the northwest area of the city
• residents for over twenty thirty years
• those thinking their property taxes are low
• shoppers at neighborhood shopping centers
• shoppers outside of the city
• households with seniors
• forty-five to fifty-four year olds
• over sixty-four year olds
"Need to plan better" is indicated more frequently by:
• residents in the northeast area of the city
53
• those unsure about single family home redevelopment
• shoppers at 50th and France
• shoppers at Centennial Lakes
• those not feeling empowered
• City Council meeting viewers
• those who have had contact with city staff
• walkers in the city
• bicyclists in the city
• fifty-five to sixty-four year olds
Next, residents were asked:
Are there any types of development or redevelopment
you would like to see in Edina? What are they?
Three percent were uncertain, and 49% could identify no type of development or redevelopment
they would like to see:
2011 2013
UNSURE ....................................
10%...
3%
NO ......................................
64%..49%
FINE DINING .................................
4%...
5%
AFFORDABLE HOUSING .......................
5%..
12%
REVITALIZE SOUTHDALE.....................
5%..
12%
TRAILS ......................................
2%...
2%
SENIOR HOUSING ............................
2%...
7%
SIDEWALKS ..................................
2%...
6%
SCATTERED .................................
6%...
5%
Twelve percent each want more "affordable housing" or the "revitalization of Southdale."
"No" is reported more often by:
• shoppers outside of the city
"Revitalize Southdale" is suggested more frequently by:
•
•
•
•
residents in the southeast area of the city
those thinking their property taxes are low
those unsure about single family home redevelopment
shoppers at Centennial Lakes
"Affordable housing" is cited more frequently by:
• eighteen to forty-four year olds
• those of other ethnicities
54
Next, they were asked about opposition to any types of development or redevelopment:
Are there any types of development or redevelopment
you would strongly oppose?
Thirty-four percent could not identify any development or redevelopment they would strongly
oppose:
2011 2013
UNSURE ..................................... 8%...
0%
NO......................................
53%..
34%
HIGH RISES .................................. 9%..
17%
LOW INCOME HOUSING .......................
9%..
13%
ROUNDABOUTS .............................. 2%...
3%
BARS.......................................
2%...
8%
BICYCLE LANES ..............................
0%...
4%
TRAILS ......................................
2%...
0%
APARTMENTS ................................
2%...
6%
MANSIONS ...................................
2%..
10%
SCATTERED ................................
11%...
5%
Seventeen percent opposed "high rises," while an additional 13% opposed "low income
housing," and 10% disliked "mansions."
"No" is indicated most frequently by:
• shoppers at neighborhood shopping centers
• those unsure about development incentives
"High rises" are opposed more often by:
• those unsure about a property tax increase to maintain city services
• opponents of single family home redevelopment
• those rating the city staff unfavorably
• those of other ethnicities
Finally, residents were asked:
As the City of Edina continues redevelopment...
Do you support or oppose the City providing financial
incentives to attract specific types of development? Do
you feel strongly that way?
By a 66%-29% majority, respondents supported the City providing financial incentives to attract
specific types of development:
55
2011 2013
STRONGLY SUPPORT ......................... 5%... 4%
SUPPORT ................................... 51%.. 62%
OPPOSE ..................................... 19%..23%
STRONGLY OPPOSE .......................... 7%... 6%
DON'T KNOW/REFUSED...................... 18%... 5%
Support increased 10% in two years.
Supporters are more apt to be:
• residents in the southwest area of the city
• those living in an apartment
• residents for less than ten years
Opponents are typically:
• residents in the northwest area of the city
• opponents of single family home redevelopment
• shoppers at Centennial Lakes
• shoppers at neighborhood shopping centers
• shoppers outside of the city
• those not feeling empowered
• those rating the city staff unfavorably
• Asian -Pacific Islanders
Housing Teardowns
Edina residents were told:
Turning specifically to housing redevelopment, there
have been many homes torn down in the city during the
past few years. These homes have mostly been replaced
with larger homes.
They were then asked:
Do you support or oppose continued single-family
housing redevelopment in the city? Do you feel
strongly that way?
By a 72%-25% super -majority, residents support the continued single-family housing
redevelopment in the city:
STRONGLY SUPPORT ............................... 6%
SUPPORT ......................................... 66%
56
OPPOSE ........................................... 15%
STRONGLY OPPOSE ............................... 10%
DON'T KNOW/REFUSED ............................. 4%
Support is higher among:
• shoppers at neighborhood shopping centers
It is lower among:
• shoppers outside of the city
• those not feeling empowered
• those rating the city staff unfavorably
Respondents were then asked the follow-up question:
Could you tell me one or two reasons for your decision?
RUINS NEIGHBORHOOD ............................. 8%
DOESN'T FIT INTO NEIGHBORHOODS ................ 3%
DISRUPTS NEIGHBORHOODS ........................ 9%
IMPROVES PROPERTY VALUES ..................... 34%
LOOKS NICE ...................................... 34%
MORE TRAFFIC ..................................... 2%
HOUSES ARE TOO BIG .............................. 3%
BRINGS IN YOUNG FAMILIES ........................ 4%
SCATTERED ....................................... 3%
Thirty-four percent thought they "look nice" or "improve property values." On the other hand,
nine percent felt they "disrupt neighborhood," while eight percent believe they "ruin
neighborhoods."
"Improves property values" is indicated more often by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• those of other ethnicities
"Looks nice" is cited more frequently by:
• shoppers at Centennial Lakes
• shoppers at neighborhood shopping centers
• Asian -Pacific Islanders
Opponents of continued single-family housing redevelopment were told:
Wri
They were then asked:
For your information, the 197 homes torn down and
rebuilt over the past five years has added an additional
$131 million to the city's tax rolls. With this informa-
tion....
Do you still oppose the continued single-family housing
redevelopment in the city?
Fifty-one percent of the opponents changed their minds when they were provided with this tax
base information:
YES 0
............................................ 41/0
0
DON'T KNOW/REFUSED ............................. 9%
"Yes" is stated more often by:
• residents in the northeast area of the city
• shoppers at 50th and France
• shoppers outside of the city
• those unsure about development incentives
• those not feeling empowered
• fifty-five to sixty-four year olds
• Asian -Pacific Islanders
• those financially insecure
"No" is cited more frequently by:
• men
• residents in the southwest area of the city
• residents for ten to thirty years
• shoppers at Centennial Lakes
• shoppers at Grandview
• bicyclists in the city
• households with children
• eighteen to fifty-four year olds
• those of other ethnicities
Higher Density Housing
Respondents were told:
Edina has commercial areas in the city with higher
density housing options, high-rise apartment or con -
58
They were then asked:
dominium buildings. As the city continues to explore
options for residential development....
Do you favor or oppose additional higher density
housing options being built in commercial areas of
Edina? Do you feel strongly that way?
By a 57%-39% majority, residents favor additional higher density housing options being built in
the commercial areas of the community:
STRONGLY FAVOR ................................. 4%
FAVOR........................................... 53%
OPPOSE........................................... 24%
STRONGLY OPPOSE ............................... 15%
DON'T KNOW/REFUSED ............................. 4%
Supporters tend to be:
• those living in an apartment
• renters
• residents for less than ten years
• supporters of single family home redevelopment
• shoppers at Centennial Lakes
• those of other ethnicities
Opponents are typically:
• residents in the southwest area of the city
• those opposing a property tax increase to maintain city services
• opponents of single family home redevelopment
• opponents of development incentives
• Asian -Pacific Islanders
Opponents were then told:
When higher density housing options are offered it
allows for more space for public amenities such as
parks, green space and trails. Examples in the com-
munity include Centennial Lakes Park, Edinborough
park and the planned Edina Promenade enhancements
by Byerly's.
59
They were then asked:
Do you still oppose additional higher density housing
options being built if it allows for more space for public
amenities?
Thirty-three percent of opponents change their mind when told of the mixed uses approach:
0
NO............................................ 33%
DON'T KNOW/REFUSED ............................. 2%
"Yes" is stated more often by:
• residents in the northeast and northwest areas of the city
"No" is mentioned at a higher rate by:
• residents in the southeast and southwest areas of the city
• those living in an apartment
• those unsure about a property tax increase to maintain city services
• opponents of single family home redevelopment
• shoppers at Centennial Lakes
• shoppers at Grandview
Summary and
Conclusions
When looking at their community, majorities of residents think there are "about the right
number" of people, higher cost housing opportunities, condominiums and townhouses, assisted
living for seniors, nursing homes, parks and open spaces, trails and bikeways, sidewalks, service
and retail establishments, and entertainment and dining establishments. But, 48% think there are
"too few" starter homes and 33% rate the number of one -level housing for seniors maintained by
an association the same way. On the other hand, 34% think there are "too many" rental units,
while 21 % think there are "too few."
Forty-seven percent regard their primary shopping area, excluding gasoline, as the Greater
Southdale Area. Twenty-one percent think 501" and France is their primary shopping area, while
13% feel the same way about Grandview. Ninety-six percent of residents who named an Edina
location also think the appearance and upkeep of their primary shopping location is either
"excellent" or "good."
Seventy-three percent regard redevelopment in the City of Edina positively; but, 24% give it a
negative rating. Proponents point to "looking nice," "attracting other businesses," and
"improving the city business climate." Opponents cite "poor planning" and "too many large
houses." And, by a solid 75%-18% margin, residents support the continued redevelopment of the
60
community. They would like efforts focused on revitalizing Southdale and attracting more
affordable housing. Opposition is highest against high rises, mansions and low income housing.
By a 66%-29% majority, residents support the City providing financial incentives to attract
specific types of redevelopment.
Even with the teardown phenomenon continuing to increase house sizes, residents support the
continued single-family housing redevelopment in the community by a 72%-25% supermajority.
Supporters cite "improves property values" and "looks nice." Opponents point to "disrupts
neighborhoods" and "ruins neighborhoods." After being told of the increased tax base due to
teardowns, 51 % of the opponents would switch to supporting the process.
By a 57%-39% majority, residents also support additional higher density housing options being
built in the city's commercial areas. When opponents were informed that higher density housing
options allows for more space for public amenities such as parks, green space and trails, 33%
changed their mind and switched positions.
61
Chapter Six: City
Government and
City Staff
City Government
and City Staff
Edina residents were asked a series of questions about City Government and City Staff. The
citizens' sense of empowerment was established. Knowledge of City Government was
determined, and approval ratings were requested. Interaction with City Staff was also assessed,
as were their approval ratings. Specific contact with Edina City Staff was investigated, and
customer quality ratings were reported. Finally, the municipal liquor operations were examined
in detail.
Empowerment
Respondents were asked:
Other than voting, do you feel that if you wanted to,
you could have a say about the way things are run in
this community?
A large eighty-four percent felt they could have an impact if they wanted:
1999 2011 2013
YES ................................
72%..
79%..
84%
NO ................................
19%..
15%..
12%
DON'T KNOW/REFUSED................
10%...
7%...
4%
Only twelve percent felt they could have no impact.
"No" is indicated most frequently by:
• women
• opponents of development incentives
• those rating the city staff unfavorably
Respondent who felt unempowered were asked a follow-up query:
Why do you feel you cannot have a say?
Sixty percent thought the City "does not listen:"
2011 2013
DON'T LISTEN ............................... 48%..60%
DO WHAT THEY WANT ...................... 42%... 0%
63
DON'T WANT TO HAVE A SAY/PREFER TO
VOTE.................................. 9%.. 25%
DON'T AGREE WITH DECISIONS ............... 0%... 6%
NOT AWARE ................................. 0%... 6%
SCATTERED ................................. 2%... 2%
"Don't listen" is posted at a higher rate by:
• residents in the northeast and southwest areas of the city
• those living in a single family home
• homeowners
• residents for twenty-one to thirty years
• opponents of single family home redevelopment
• shoppers at 50th and France
• supporters of development incentives
• City Council meeting viewers
• those rating the city staff unfavorably
• those who have had contact with city staff
• Edina Sun Current readers
• walkers in the city
• fifty-five to sixty-four year olds
• those of other ethnicities
Contact with City Staff
Residents were asked a parallel question about City Staff:
How much first-hand contact have you had with the
Edina City Staff -- quite a lot, some, very little, or none?
Forty-six percent reported "quite a lot" or "some" first-hand contact with the Edina City Staff -
1999 2011 2013
QUITE A LOT ........................... 8%... 3%... 5%
SOME ................................
26%..
37%..
41%
VERY LITTLE .........................
42%..
39%..
41%
NONE ................................
24%..
20%..
13%
DON'T KNOW/REFUSED.................
0%...
0%...
1%
Contact increases among:
• those living in a single family home
• opponents of single family home redevelopment
• shoppers at Centennial Lakes
• City Council meeting viewers
• park and recreation program participants
64
• city website visitors
• fifty-five to sixty-four year olds
It decreases among:
• those living in an apartment
• those living in a townhouse or condominium
• renters
• shoppers at Grandview
• those of other ethnicities
Rating of City Staff
Respondents were asked for a job approval rating:
From what you have seen, heard, or experienced, how
would you rate the job of the Edina City Staff -- excel-
lent, good, only fair, or poor?
Ninety-one percent rated the job of the Edina City Staff as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ........................... 26%.. 16%.. 15%
GOOD ................................ 47%.. 75%.. 76%
ONLY FAIR ............................. 7%... 5%... 5%
POOR................................. 0%... 1%... 1%
DON'T KNOW/REFUSED................ 20%... 3%... 3%
Only six percent thought their job rating was unfavorable, while three percent were unable to
rate the City Staff.
There are no statistically significant sub -group differences.
The very small subgroup who rated the staff negatively were asked a follow-up question:
How could the city staff improve?
"Listen better ,""more efficiency," and "more helpful" were the major complaints:
2011 2013
UNSURE ..................................... 4%... 4%
MORE POLITE ............................... 13%.. 13%
MORE HELPFUL ............................. 25%.. 17%
MORE EFFICIENT ............................ 25%.. 25%
65
LISTEN ..................................... 29%.. 29%
BETTER RESPONSE TIME ...................... 4%.. 13%
There are no statistically significant sub -group differences.
Contact with the City
Edina residents were initially asked:
During the past year, have you contacted by telephone
or in person any Edina City Staff member on city
business?
Forty percent reported contacting City Staff by either telephone or in person:
1999 2011 2013
YES ................................ 36%.. 32%.. 40%
NO ................................ 64%. 68%.. 60%
DON'T KNOW/REFUSED................. 1%... 0%... 0%
"Yes" is stated more often by:
• shoppers at Centennial Lakes
• opponents of development incentives
• those unsure about development incentives
• city website visitors
"No" is reported more frequently by:
• those living in an apartment
• renters
• those unsure about a property tax increase to maintain city services
• shoppers at Grandview
• shoppers outside of the city
• those of other ethnicities
• those financially insecure
Residents who had contacted City Staff were asked a short series of follow-up questions:
On your last contact with City staff, which department
did you reach -- Police, Fire, Utility Billing, Planning,
Building Inspection, Public Works, Engineering, Parks
and Recreation, Assessing, Communications and Tech-
nology Services, Health, the Information Desk, or
Administration?
66
Twenty-one percent contacted the "Public Works Department:"
POLICE ........................................... 14%
FIRE............................................. 1%
TTTTT.TTVRTTJJNG................................... 8%
PLANNING ........................................
10%
BUILDING INSPECTIONS ...........................
10%
PUBLIC WORKS ...................................
21%
ENGINEERING ......................................
1%
PARKS AND RECREATION ..........................
13%
ASSESSING ........................................
1%
COMMUNICATION/TECHNOLOGY....................
1%
HEALTH ...........................................
2%
INFORMATION DESK ..............................
12%
ADMINISTRATION ..................................
6%
UNSURE...........................................
1%
Fourteen percent spoke with "the Police," and 13% did so with the "Parks and Recreation
Department."
"Police" is posted at a higher rate by:
• those living in a townhouse or condominium
• renters
• those unsure about single family home redevelopment
• those financially insecure
"Building inspections" is reported more often by:
• residents for twenty-one to thirty years
• shoppers at Grandview
• shoppers outside of the city
"Public Works" is cited more often by:
• those unsure about single family home redevelopment
• shoppers outside of the city
• those unsure about development incentives
• fifty-five to sixty-four year olds
• Asian -Pacific Islanders
"Information desk" is stated more often by:
• residents in the southwest area of the city
• those thinking their property taxes are low
• those unsure about a property tax increase to maintain city services
• those unsure about single family home redevelopment
• shoppers at Grandview
• shoppers outside of the city
67
Next, they were instructed:
Thinking about that last contact, for each of the following
characteristics, please rate the Edina City staff as excellent,
good, only fair, or poor....
A short list of four characteristics was then read:
Waiting time for service?
Ninety-two percent rated the waiting time for service as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
46%..
41%..
30%
GOOD ................................
40%..
45%..
62%
ONLY FAIR ............................
10%...
6%...
8%
POOR.................................
3%...
7%...
1%
DON'T KNOW/REFUSED.................
2%...
0%...
0%
Nine percent were more critical in their judgments.
There are no statistically significant sub -group differences.
Ease of reaching a department staff member who
could help you?
Ninety-two percent rated the ease of reaching a department staff member who could help them as
either "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
45%..
41%.
37%
GOOD ................................
36%..
50%..
55%
ONLY FAIR ............................
14%...
4%...
5%
POOR.................................
4%...
6%...
3%
DON'T KNOW/REFUSED.................
2%...
0%...
1%
Eight percent rated it lower.
There are no statistically significant sub -group differences.
Efficiency of the department staff?
Eighty-nine percent rated the efficiency of the department staff as either "excellent" or "good:"
68
1999 2011 2013
EXCELLENT ...........................
48%..37%..35%
GOOD ................................
41%..
52%..
54%
ONLY FAIR .............................
6%...
4%...
9%
POOR .................................
4%...
5%...
3%
DON'T KNOW/REFUSED.................
3%...
2%...
0%
Twelve percent rated it as "only fair" or "poor."
Ratings are higher among:
• those thinking their property taxes are low
• shoppers at neighborhood shopping centers
They are lower among:
• those opposing a property tax increase to maintain city services
• those unsure about a property tax increase to maintain city services
• shoppers at Centennial Lakes
• shoppers at Grandview
• shoppers outside of the city
• those not feeling empowered
• those rating the city staff unfavorably
• those of other ethnicities
• Asian -Pacific Islanders
Courtesy of the department staff?
Ninety-five percent rated the courtesy of the department staff as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ........................... 54%.. 43%. . 460Zo
GOOD ................................ 35%.. 52%.. 49%
ONLY FAIR ............................. 5%... 2%... 4%
POOR ................................. 4%... 2%... 1%
DON'T KNOW/REFUSED................. 2%... 0%... 0%
Five percent rated it as "only fair" or "poor."
There are no statistically significant sub -group differences.
69
Municipal Liquor Stores
Edina residents were told:
They were then asked:
As you may know, the City of Edina owns and operates
three municipal liquor stores. It's the City's policy that
profits from the liquor operations be used for capital
and public improvements.
Do you favor or oppose the City continuing to operate
its municipal liquor stores?
By an 94%-5% super -majority, respondents favored the City continuing to operate its municipal
liquor stores:
2011 2013
FAVOR ..................................... 87%.. 94%
OPPOSE ...................................... 8%... 5%
DON'T KNOW/REFUSED....................... 5%... 1%
There are no statistically significant sub -group differences.
Next, residents were asked:
Have you visited any of these stores during the past
twelve months?
Seventy-one percent visited the stores during the past twelve months, an increase of ten percent
in the two years between surveys:
2011 2013
YES...................................... 61%.. 71%
NO...................................... 39%.. 28%
DON'T KNOW/REFUSED....................... 1%... 1%
Visits increase among:
• residents for twenty-one to thirty years
• those thinking their property taxes are low
• those unsure about single family home redevelopment
• those unsure about development incentives
• park and recreation program participants
• eighteen to forty-four year olds
70
They decrease among:
• shoppers at 50th and France
• shoppers outside of the city
• households with seniors
• over sixty-four year olds
• those of other ethnicities
Store visitors were next asked:
Which store do you generally shop at — Grandview on
Vernon Avenue, 50' and France on West 50' Street, or
Southdale on York Avenue?
Thirty-nine percent usually shop at the Southdale location on York Avenue:
2011 2013
GRANDVIEW................................ 23%.. 34%
50TH AND FRANCE ........................... 26%..27%
SOUTHDALE................................ 50%.. 39%
DON'T KNOW/REFUSED....................... 0%... 0%
Twenty-seven percent shopped at the "50' and France store," while 34% shopped at the
Grandview Municipal Liquor Store.
"Grandview" is stated more often by:
• residents in the northwest area of the city
• those living in an apartment
• those unsure about a property tax increase to maintain city services
• shoppers at Grandview
• shoppers outside of the city
• those unsure about development incentives
• those not feeling empowered
"50`" and France" is indicated at a higher rate by:
• residents in the northeast area of the city
• shoppers at 50th and France
• shoppers at Centennial Lakes
• shoppers at neighborhood shopping centers
"Southdale" is posted at a higher rate by:
• residents in the southeast area of the city
• those living in a townhouse or condominium
71
• residents for less than ten years
• those thinking their property taxes are low
• shoppers at the greater Southdale area
• shoppers at Centennial Lakes
• Asian -Pacific Islanders
Shoppers were next instructed:
Please rate the store and/or staff on each of the following
criteria. For each one, please tell me if you would rate it
as excellent, good, only fair or poor. If you have no
opinion, just say so....
Four criteria were then read:
Product selection?
A solid 98% rate the product selection as "excellent" or "good:"
2011 2013
EXCELLENT ................................. 38%.. 32%
GOOD...................................... 55%.. 66%
ONLY FAIR ................................... 6%... 2%
POOR....................................... 0%... 0%
DON'T KNOW/REFUSED....................... 0%... 0%
Only two percent were more critical.
There are no statistically significant sub -group differences.
Price of products?
Eighty-two percent rated the prices of products highly, while 19% rated them lower:
2011 2013
EXCELLENT ................................. 26%.. 23%
GOOD...................................... 60%.. 59%
ONLY FAIR .................................. 13%.. 19%
POOR....................................... 1%... 0%
DON'T KNOW/REFUSED....................... 0%... 0%
Ratings are higher among:
• residents in the northeast area of the city
• those unsure about single family home redevelopment
• shoppers at 50th and France
72
They are lower among:
• those living in an apartment
• renters
• those thinking their property taxes are low
• shoppers outside of the city
• over sixty-four year olds
• those of other ethnicities
Layout and organization of the store?
Ninety-eight percent rated the layout and organization of the store as "excellent" or "good:"
2011 2013
EXCELLENT ................................. 35%..30%
GOOD...................................... 60%..68%
ONLY FAIR ................................... 5%... 1 %
POOR....................................... 0%... 0%
DON'T KNOW/REFUSED....................... 0%... 0%
Only one percent was more critical.
There are no statistically significant sub -group differences.
Courtesy and friendliness of staff?
Ninety-nine percent rated the courtesy and friendliness of staff highly:
2011 2013
EXCELLENT ................................. 58%..51%
GOOD ...................................... 40%..48%
ONLYFAIR ................................... 2%... 1%
POOR....................................... 0%... 0%
DON'T KNOW/REFUSED....................... 0%... 0%
Only one percent was more negative.
There are no statistically significant sub -group differences.
73
Summary and
Conclusions
A very high 84% report they could have a say about the way the City runs things, other than by
voting. Only 12% think they could not do so, and seven percent are uncertain. The major issue
for the small percentage of unempowered residents lies in the perception that the City Council
does not listen and does what it wants.
Forty-six percent have "quite a lot" or "some" contact with the Edina City Staff. Fifty-four
percent had "very little" or "no" contact. Avery impressive 91% rate the job performance of the
Edina City Staff as "excellent" or "good," but six percent rate it as "only fair" or "poor." Lower
ratings are based on the feeling staff could be "more helpful,""more efficient," and "better
listeners."
During the past year, 40% report contact by telephone or in-person with an Edina City Staff
Member on city business. Major contact points include "Public Works," "Police," "Parks and
Recreation," "Information Desk," "Planning" and `Building Inspections." In evaluating their last
contact, 95% were pleased with the courtesy of the department staff member, and 92% feel
similarly with the ease of reaching a department staff member who could help them. Eighty-nine
percent rated the efficiency of the staff highly, and 92% felt the same about the waiting time for
service. In each case, the positive rating exceeds the 80% threshold indicating high quality
customer service in the public sector.
By a very large majority of 87%-8%, residents favor the City continuing to operate its municipal
liquor stores. Sixty-one percent report they visited at least one of the three stores during the past
twelve months. The Southdale Store proves the most popular. Attracting 50% of the shoppers,
with the Grandview and 50`h and France Stores splitting the remainder. Aspects of the stores'
operations are very highly regarded: ninety-eight percent favorably rate the courtesy and
friendliness of staff, 95% highly rate the layout and organization of the store, 93% feel the same
way about product selection, and 86% highly rate the prices of products.
74
Chapter Seven:
Parks and
Recreation Issues
75
Parks and
Recreation Issues
Edina residents were asked a series of questions about parks and recreation issues. Information
levels about the facilities were established, and a general benchmark rating was requested. Each
component of the park system was tested for both usage and quality.
General Facilities Ratings
Respondents were queried:
How would you rate park and recreation facilities in
Edina — excellent, good, only fair, or poor?
Ninety-nine percent — an increase of seven percent in two years — rated the park and recreation
facilities in the community as either "excellent" or "good:"
1999 2011 2013
EXCELLENT ...........................
52%..
40%..
47%
GOOD ................................
39%..
50%..
52%
ONLY FAIR .............................
3%...
3%...
1%
POOR.................................
0%...
1%
... 0%
DON'T KNOW/REFUSED.................
6%...
6%...
0%
There are no statistically significant sub -group differences.
Next, respondents were queried:
How would you rate the maintenance and upkeep of
park and recreation facilities in the city — excellent,
good, only fair or poor?
Ninety-eight percent rated the maintenance and upkeep of park and recreation facilities in the city
as "excellent" or "good:"
EXCELLENT ....................................... 36%
GOOD............................................ 62%
ONLY FAIR ......................................... 2%
POOR............................................. 0%
DON'T KNOW/REFUSED ............................. 0%
Only two percent were more critical in their evaluations.
76
There are no statistically significant sub -group differences.
The very small sub -group of critics was asked a follow-up question:
What facilities would you rate as only fair or poor?
The consensus surrounds the "parks" in the community:
BRAEMAR ICE ARENA ............................. 10%
PARKS............................................ 70%
FRED RICHARDS.................................. 10%
ATHLETIC FIELDS ................................. 10%
There are no statistically significant sub -group differences.
Usage and Rating of Park
and Recreation Facilities
Residents were instructed:
I will now read you a short list of park and recreational
opportunities within the City. First, for each one, please
tell me if you or members of your household have used
it during the past year. Then, for those you have used,
please rate it as excellent, good, only fair, or poor....
A list of eleven facilities was then read:
Trails?
Seventy-nine percent reported using the trail system during the past year:
1999 2011 2013
DO NOT USE ..........................
40%..
31%..
21%
EXCELLENT ...........................
26%..
29%..
38%
GOOD ................................
29%..
37%..
38%
ONLY FAIR .............................
2%...
2%...
2%
POOR .................................
1% ...
0%...
1%
DON'T KNOW/REFUSED.................
1%...
1%...
0%
Among those using the system, ninety-six percent rated it as "excellent" or "good."
"Do not use" is cited most frequently by:
77
• residents in the southeast area of the city
• those living in an apartment
• residents for over thirty years
• those thinking their property taxes are low
• those not feeling empowered
• households with seniors
• over sixty-four year olds
Favorable ratings are posted at a higher rate by:
• residents for less than ten years
• park and recreation program participants
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
• those of other ethnicities
Neighborhood parks?
Eighty-four percent reported household members used neighborhood parks during the past year:
1999 2011 2013
DO NOT USE .......................... 32%.. 27%.. 17%
EXCELLENT ...........................
40%..
38%..
44%
GOOD ................................
26%..
34%..
38%
ONLY FAIR ............................. 2%...
2%...
2%
POOR .................................
0%...
0%... 0%
DON'T KNOW/REFUSED.................
0%...
0%...
0%
Among users, ninety-eight percent rated these parks highly.
"Do not use" is cited most frequently by:
• residents for twenty-one to thirty years
• households with seniors
• over sixty-four year olds
Favorable ratings are posted at a higher rate by:
• park and recreation program participants
• households with children
Larger community athletic fields?
Forty-eight percent reported household members used the larger community playfields during the
past year:
78
1999 2011 2013
DO NOT USE ..........................
53%..
55%..
52%
EXCELLENT ...........................
27%..
21%..
20%
GOOD ................................
17%..
22%..
27%
ONLY FAIR .............................
1% ...
1%...
1 %
POOR.................................
0%...
0%...
0%
DON'T KNOW/REFUSED.................
0%...
1%...
1%
Among users, ninety-eight percent rated them as either "excellent" or "good."
"Do not use" is cited most frequently by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• residents for over thirty years
• households with seniors
• empty nesters
• fifty-five to sixty-four year olds
• those financially secure
Favorable ratings are posted at a higher rate by:
• residents in the northwest area of the city
• park and recreation program participants
• city website visitors
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
• Asian -Pacific Islanders
Edinborough Park?
Forty-seven percent reported household members used Edinborough Park during the past year:
2011 2013
DO NOT USE ................................ 52%.. 53%
EXCELLENT ................................. 25%.. 20%
GOOD ...................................... 21%..24%
ONLY FAIR ................................... 1% ... 2%
POOR....................................... 0%0... 1%
DON'T KNOW/REFUSED....................... 1%... 1%
Among users, ninety-four percent rated them as either "excellent" or "good."
79
"Do not use" is cited most frequently by:
• residents for over thirty years
Favorable ratings are posted at a higher rate by:
• Asian -Pacific Islanders
Centennial Lakes Park?
Sixty-four percent reported household members used Centennial Lakes Park during the past year:
2011 2013
DO NOT USE ................................ 31%.. 36%
EXCELLENT ................................. 44%..42%
GOOD...................................... 24%..22%
ONLY FAIR ................................... 1% ... 0%
POOR....................................... 0%... 0%
DON'T KNOW/REFUSED....................... 1%... 1%
Among users, one hundred percent rated it as either "excellent" or "good."
"Do not use" is cited most frequently by:
• residents in the northeast area of the city
• residents for over thirty years
Favorable ratings are posted at a higher rate by:
• residents in the southwest area of the city
• park and recreation program participants
• forty-five to fifty-four year olds
• Asian -Pacific Islanders
The Aquatic Center?
Thirty-eight percent of the households visited the Aquatic Center during the past year:
1999 2011 2013
DO NOT USE ..........................
74%..
61%..
62%
EXCELLENT ...........................
18%..
16%..
18%
GOOD .................................
6%..
20%..
17%
ONLY FAIR .............................
1% ...
1%...
1%
POOR.................................
0%...
0%...
1%
DON'T KNOW/REFUSED.................
1% ...
2%...
1%
80
Ninety-five percent of the visitors rated the facility highly.
"Do not use" is cited most frequently by:
• residents in the southeast area of the city
• residents for over thirty years
• households with seniors
• over sixty-four year olds
Favorable ratings are posted at a higher rate by:
• households with children
• eighteen to forty-four year olds
• those of other ethnicities
• Asian -Pacific Islanders
The Senior Center?
Thirty-three percent of the households sampled contained members who visited the Senior
Center during the past year:
1999 2011 2013
DO NOT USE .......................... 87%..
65%..
67%
EXCELLENT ............................
5%..20%..21%
GOOD .................................
5%...
9%..
12%
ONLY FAIR .............................
1% ...
1%...
0%
POOR .................................
0%...
1%...
0%
DON'T KNOW/REFUSED.................
1%...
5%...
1%
Among users of the center, one hundred percent evaluated it highly.
"Do not use" is cited most frequently by:
• residents in the northeast area of the city
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
Favorable ratings are posted at a higher rate by:
• those living in a townhouse or condominium
• households with seniors
• over sixty-four year olds
• those financially insecure
81
The ice arena, Braemar Arena?
Twenty-eight percent of the households sampled reported members who used the Ice Arena
during the past year:
1999 2011 2013
DO NOT USE ..........................
73%..
70%..
68%
EXCELLENT ...........................
17%..
13 %..
13%
GOOD .................................
9%..14%..15%
0%...
1%
ONLY FAIR .............................
1% ...
1%...
2%
POOR.................................
0%...
0%... 1%
DON'T_ KNOW/REFUSED.................
1%...
2%
9
Eighty-nine percent of the users of the Ice Arena rated the facility as either "excellent" or "good."
"Do not use" is cited most frequently by:
• residents in the southeast area of the city
• over sixty-four year olds
Favorable ratings are posted at a higher rate by:
• residents in the northwest area of the city
• park and recreation program participants
• walkers in the city
• households with children
The Edina Art Center?
Forty-five percent reported using the Arts Center during the past year:
1999 2011 2013
DO NOT USE .......................... 77%.. 67%.. 55%
EXCELLENT ...........................
15%..14%..22%
GOOD .................................
7%..16%..22%
ONLY FAIR .............................
0%...
0%...
1%
POOR.................................
0%...
0%...
0%
DON'T KNOW/REFUSED.................
1%a...
3%...
1%
Among visitors at the Arts Center, ninety-eight percent rated it highly.
"Do not use" is cited most frequently by:
• residents in the southeast area of the city
• residents for over thirty years
82
Favorable ratings are posted at a higher rate by:
• residents in the southwest area of the city
• walkers in the city
Braemar Golf Course?
Forty percent of the sample households contained members who used the Braemar Golf Course
during the past year:
2011 2013
DO NOT USE ................................ 64%.. 58%
EXCELLENT ................................. 19%..24%
GOOD...................................... 14%..16%
ONLY FAIR ................................... 1% ... 0%
POOR....................................... 0%... 0%
DON'T KNOW/REFUSED....................... 3%... 2%
Among users of the golf course, all rated it as either "excellent" or "good."
"Do not use" is cited most frequently by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• residents for over thirty years
Favorable ratings are posted at a higher rate by:
• residents in the northwest area of the city
• residents for ten to twenty years
• walkers in the city
Fred Richards Executive Golf Course?
Twenty-four percent reported members of their household used the Fred Richards Executive Golf
Course during the past year:
USED............................................ 76%
EXCELLENT....................................... 10%
GOOD............................................ 12%
ONLYFAIR ......................................... 1%
POOR............................................. 0%
DON'T KNOW/REFUSED ............................. 1%
Among users, 96% rate the golf course as either "excellent" or "good."
83
"Do not use" is cited at a higher rate by:
• residents in the southeast area of the city
Favorable ratings are given at a higher rate by:
• residents in the northwest area of the city
• Asian -Pacific Islanders
Respondents rating any facility unsatisfactorily were asked a follow-up query:
Could you tell me why you rated as only fair
orpoor
"Maintenance" and "aging" were the two most frequent critiques of existing facilities:
UNSURE........................................... 5%
NOT MAINTAINED WELL ENOUGH .................. 41%
AGING............................................ 20%
NEED MORE TRAMS ............................... 23%
JUVENILE CRIME IN PARKS ......................... 5%
SCATTERED ....................................... 7%
A need for more trails was also pointed out.
"Not maintained well enough" is posted most frequently by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• residents for less than ten years
• households with seniors
• over sixty-four year olds
• those of other ethnicities
• those financially insecure
Represents Vision
Statement
Residents were told:
Edina's Vision Statement is making Edina the pre-
eminent place for living, learning, raising families and
doing business. I would like to read you the list of park
84
and recreation facilities again. This time, I would like
you to think ONLY of the building or facility, not the
programs offered there, and tell me if the building or
facility very strongly represents Edina's Vision State-
ment, somewhat strongly represents it, not too strongly
represents it or doesn't represent the Vision Statement
at all, If you have no opinion, please tell me....
A list of ten building or facilities was then read:
Braemar Arena?
Seventy-one percent think Braemar Arena "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 28%
SOMEWHAT STRONGLY REPRESENTS .............. 43%
NOT TOO STRONGLY REPRESENTS ................. 19%
DOESN'T REPRESENT AT ALL ....................... 2%
DON'T KNOW/REFUSED ............................. 9%
"Represents" is stated most frequently by:
• residents in the southwest area of the city
• those thinking their property taxes are low
• shoppers at neighborhood shopping centers
"Doesn't represent" is posted at a higher rate by:
• residents in the southeast area of the city
• those unsure about development incentives
Braemar Clubhouse?
Seventy-seven percent think Braemar Clubhouse "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 39%
SOMEWHAT STRONGLY REPRESENTS .............. 38%
NOT TOO STRONGLY REPRESENTS ................. 11%
DOESN'T REPRESENT AT ALL ....................... 1%
DON'T KNOW/REFUSED ............................ 12%
"Represents" is stated most frequently by:
• those thinking their property taxes are low
85
"Doesn't represent" is posted at a higher rate by:
• walkers in the city
Braemar Golf Course?
Eighty-six percent think Braemar Golf Course "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 54%
SOMEWHAT STRONGLY REPRESENTS .............. 32%
NOT TOO STRONGLY REPRESENTS .................. 5%
DOESN'T REPRESENT AT ALL ....................... 0%
DON'T KNOW/REFUSED ............................. 9%
"Represents" is stated most frequently by:
• shoppers at neighborhood shopping centers
Edina Aquatic Center?
Seventy-three percent think the Edina Aquatic Center "strongly" represents Edina's Vision
Statement:
VERY STRONGLY REPRESENTS ..................... 33%
SOMEWHAT STRONGLY REPRESENTS .............. 40%
NOT TOO STRONGLY REPRESENTS ................. 17%
DOESN'T REPRESENT AT ALL ....................... 2%
DON'T KNOW/REFUSED ............................. 9%
"Represents" is stated most frequently by:
• residents in the southeast area of the city
• those rating the city staff unfavorably
"Doesn't represent" is posted at a higher rate by:
• those thinking their property taxes are low
• those unsure about single family home redevelopment
• Asian -Pacific Islanders
Centennial Lakes Park?
Eighty-four percent think Centennial Lakes Park "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 50%
SOMEWHAT STRONGLY REPRESENTS .............. 34%
86
NOT TOO STRONGLY REPRESENTS ................. 10%
DOESN'T REPRESENT AT ALL ....................... 3%
DON'T KNOW/REFUSED ............................. 4%
"Represents" is stated most frequently by:
• those thinking their property taxes are low
• shoppers at Centennial Lakes
"Doesn't represent" is posted at a higher rate by:
• shoppers at Grandview
Edina Art Center?
Seventy-seven percent think the Edina Art Center "strongly" represents Edina's Vision
Statement:
VERY STRONGLY REPRESENTS ..................... 40%
SOMEWHAT STRONGLY REPRESENTS .............. 37%
NOT, TOO STRONGLY REPRESENTS ................. 12%
DOESN'T REPRESENT AT ALL ....................... 2%
DON'T KNOW/REFUSED ............................ 10%
"Represents" is stated most frequently by:
• residents in the southwest area of the city
• those thinking their property taxes are low
• shoppers at Centennial Lakes
• shoppers at neighborhood shopping centers
"Doesn't represent" is posted at a higher rate by:
• eighteen to forty-four year olds
Edina Senior Center?
Fifty-nine percent think Braemar Arena "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 30%
SOMEWHAT STRONGLY REPRESENTS .............. 29%
NOT TOO STRONGLY REPRESENTS ................. 16%
DOESN'T REPRESENT AT ALL ....................... 7%
DON'T KNOW/REFUSED ............................ 18%
"Represents" is stated most frequently by:
87
• residents in the southwest area of the city
• those living in a townhouse or condominium
• those thinking their property taxes are low
• shoppers at Centennial Lakes
• shoppers outside of the city
• over sixty-four year olds
• Asian -Pacific Islanders
"Doesn't represent" is posted at a higher rate by:
• those rating the city staff unfavorably
• eighteen to forty-four year olds
Edinborough Park?
Sixty-three percent think Edinborough Park "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 25%
SOMEWHAT STRONGLY REPRESENTS .............. 38%
NOT TOO STRONGLY REPRESENTS ................. 19%
DOESN'T REPRESENT AT ALL ....................... 7%
DON'T KNOW/REFUSED ............................ 12%
"Represents" is stated most frequently by:
• those thinking their property taxes are low
"Doesn't represent" is posted at a higher rate by:
• households with children
Fred Richards Executive Golf Course?
Seventy-one percent think the Fred Richards Executive Golf Course "strongly" represents
Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 24%
SOMEWHAT STRONGLY REPRESENTS .............. 32%
NOT TOO STRONGLY REPRESENTS ................. 21%
DOESN'T REPRESENT AT ALL ....................... 6%
DON'T KNOW/REFUSED ............................ 17%
"Represents" is stated most frequently by:
• residents in the southwest area of the city
• those thinking their property taxes are low
• shoppers at neighborhood shopping centers
88
•
• City Council meeting viewers
• park and recreation program participants
"Doesn't represent" is posted at a higher rate by:
• those unsure about single family home redevelopment
• shoppers at Grandview
• those rating the city staff unfavorably
Arneson Acres Park?
Fifty-seven percent think Arneson Acres Park "strongly" represents Edina's Vision Statement:
VERY STRONGLY REPRESENTS ..................... 18%
SOMEWHAT STRONGLY REPRESENTS .............. 39%
NOT TOO STRONGLY REPRESENTS ................. 23%
DOESN'T REPRESENT AT ALL ....................... 5%
DON'T KNOW/REFUSED ............................ 16%
"Represents" is stated most frequently by:
• residents in the northwest area of the city
• residents in the southwest area of the city
• those thinking their property taxes are low
• opponents of single family home redevelopment
• shoppers at neighborhood shopping centers
• Asian -Pacific Islanders
"Doesn't represent" is posted at a higher rate by:
• residents in the southeast area of the city
Recreational Facilities
Meet Needs
Edina residents were asked:
In general, do you feel that existing recreational facili-
ties offered by the City meet the needs of you and mem-
bers of your household?
An almost unanimous 97% think their household's needs are being met:
YES............................................ 97%
NO............................................. 2%
89
DON'T KNOW/REFUSED ............................. 1%
There are no statistically significant sub -group differences.
The very small sub -group of critics were asked a follow-up query:
What additional recreational facilities would you like
to see the City offer its residents?
A consensus developed around the need for a "sports dome:"
UNSURE .......................................... 13%
SPORTS DOME .................................... 50%
MORE ATHLETIC FIELDS ........................... 13%
MORE PICNIC AREAS .............................. 25%
"Sports dome" is posted at a higher rate by:
• residents in the southwest area of the city
• those living in an apartment
• those living in a single family home
• renters
• residents for less than ten years
• supporters of single family home redevelopment
• shoppers at the greater Southdale area
• supporters of development incentives
• those feeling empowered
• those who have had contact with city staff
• park and recreation program participants
• Edina Sun Current readers
• bicyclists in the city
• eighteen to forty-four year olds
• Caucasians
Park Improvements
Respondents were instructed:
The City has been considering several outdoor park
improvements. I would like to read you a list of such
improvements. For each one, please tell me if you
would strongly support it, somewhat support, some-
what oppose, or strongly oppose it. If you have no
opinion, just say so....
A list of 13 outdoor park improvements was then read:
90
Volleyball courts?
By a 54%-43% margin, residents support volleyball courts:
STRONGLY SUPPORT .............................. 22%
SOMEWHAT SUPPORT ............................. 32%
SOMEWHAT OPPOSE . ............................. 31%
STRONGLY OPPOSE ............................... 12%
DON'T KNOW/REFUSED ............................. 3%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• park and recreation program participants
• bicyclists in the city
• households with children
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those unsure about a property tax increase to maintain city services
• those rating the city staff unfavorably
• fifty-five to sixty-four year olds
• those of other ethnicities
Badminton courts?
By a 53%-44% margin, residents opposed badminton courts:
STRONGLY SUPPORT .............................. 16%
SOMEWHAT SUPPORT ............................. 28%
SOMEWHAT OPPOSE . ............................. 33%
STRONGLY OPPOSE ............................... 20%
DON'T KNOW/REFUSED ............................. 3%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• residents for ten to twenty years
• park and recreation program participants
• walkers in the city
• bicyclists in the city
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those rating the city staff unfavorably
91
• those of other ethnicities
Pickleball courts?
By a 56%-36% majority, residents oppose pickleball courts:
STRONGLY SUPPORT .............................. 12%
SOMEWHAT SUPPORT ............................. 24%
SOMEWHAT OPPOSE .............................. 33%
STRONGLY OPPOSE ............................... 23%
DON'T KNOW/REFUSED ............................. 8%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• park and recreation program participants
• walkers in the city
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those rating the city staff unfavorably
• those of other ethnicities
Basketball courts?
By a 55%-44% margin, residents support basketball courts:
STRONGLY SUPPORT .............................. 26%
SOMEWHAT SUPPORT ............................. 29%
SOMEWHAT OPPOSE .............................. 27%
STRONGLY OPPOSE ............................... 17%
DON'T KNOW/REFUSED ............................. 2%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• residents for ten to twenty years
"Oppose" is cited most often by:
• residents in the southeast area of the city
• renters
• those thinking their property taxes are low
92
Horseshoe pits?
By a 60%-39% majority, residents support horseshoe pits:
STRONGLY SUPPORT .............................. 24%
SOMEWHAT SUPPORT ............................. 36%
SOMEWHAT OPPOSE . ............................. 25%
STRONGLY OPPOSE ............................... 14%
DON'T KNOW/REFUSED ............................. 2%
"Support" is posted at a higher rate by:
• park and recreation program participants
• walkers in the city
• bicyclists in the city
• households with children
• Caucasians
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those living in an apartment
• those unsure about a property tax increase to maintain city services
• empty nesters
• those of other ethnicities
Chess boards?
By a 54%-43% margin, residents support chess boards:
STRONGLY SUPPORT .............................. 21%
SOMEWHAT SUPPORT ............................. 33%
SOMEWHAT OPPOSE . ............................. 24%
STRONGLY OPPOSE ............................... 19%
DON'T KNOW/REFUSED ............................. 3%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• those living in a townhouse or condominium
• residents for ten to twenty years
• those rating the quality of life as excellent
• those thinking their property taxes are about average
• those rating the city staff favorably
• walkers in the city
• forty-five to fifty-four year olds
• over sixty-four year olds
93
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those living in an apartment
• those rating the quality of life as good or lower
• those unsure about a property tax increase to maintain city services
• eighteen to forty-four year olds
• fifty-five to sixty-four year olds
• those of other ethnicities
Community gardens?
By a solid 74%-25% super -majority, residents support community gardens:
STRONGLY SUPPORT ..............................
43%
SOMEWHAT SUPPORT .............................
32%
SOMEWHAT OPPOSE . .............................
14%
STRONGLY OPPOSE ...............................
11%
DON'T KNOW/REFUSED .............................
1 %
"Support" is posted at a higher rate by:
• those feeling empowered
• Edina Sun Current readers
"Oppose" is cited most often by:
• residents in the southeast area of the city
Disk golf?
By a 54%-41 % margin, residents oppose disk golf facilities:
STRONGLY SUPPORT ..............................
14%
SOMEWHAT SUPPORT .............................
27%
SOMEWHAT OPPOSE . .............................
33%
STRONGLY OPPOSE . ..............................
21%
DON'T KNOW/REFUSED .............................
6%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• those rating the quality of life as excellent
• those rating the city staff favorably
• walkers in the city
• bicyclists in the city
• Caucasians
94
• those financially secure
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• those rating the quality of life as good or lower
• those of other ethnicities
Barbeque and picnic areas?
By a 74%-25% super -majority, residents support barbeque and picnic areas:
STRONGLY SUPPORT .............................. 33%
SOMEWHAT SUPPORT ............................. 41%
SOMEWHAT OPPOSE . ............................. 16%
STRONGLY OPPOSE ................................ 9%
DON'T KNOW/REFUSED ............................. 1%
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• those feeling empowered
• those rating the city staff favorably
• bicyclists in the city
• households with children
• forty-five to fifty-four year olds
"Oppose" is cited most often by:
• residents for over thirty years
• those not feeling empowered
• those rating the city staff unfavorably
• empty nesters
Picnic shelters?
By a 79%-21% super -majority, Edina residents support picnic shelters:
STRONGLY SUPPORT ..............................
38%
SOMEWHAT SUPPORT .............................
41%
SOMEWHAT OPPOSE . .............................
14%
STRONGLY OPPOSE ................................
7%
DON'T KNOW/REFUSED .............................
0%
95
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• those favoring a property tax increase to maintain city services
• those feeling empowered
• those rating the city staff favorably
• park and recreation program participants
"Oppose" is cited most often by:
• residents in the northeast area of the city
• residents for over thirty years
• those thinking their property taxes are high
• those opposing a property tax increase to maintain city services
• those not feeling empowered
• those rating the city staff unfavorably
• empty nesters
Dog parks?
By a 53%-44% margin, residents support dog parks:
STRONGLY SUPPORT ..............................
20%
SOMEWHAT SUPPORT .............................
33%
SOMEWHAT OPPOSE . .............................
25%
STRONGLY OPPOSE ...............................
19%
DON'T KNOW/REFUSED .............................
3%
"Support" is posted at a higher rate by:
• residents in the northwest area of the city
• walkers in the city
"Oppose" is cited most often by:
• residents in the southeast area of the city
• those of other ethnicities
Splash pads?
By a 53%-42% margin, residents also support splash pads:
STRONGLY SUPPORT .............................. 20%
SOMEWHAT SUPPORT ............................. 33%
SOMEWHAT OPPOSE . ............................. 25%
STRONGLY OPPOSE ............................... 17%
DON'T KNOW/REFUSED ............................. 6%
96
"Support" is posted at a higher rate by:
• residents in the southwest area of the city
• park and recreation program participants
• walkers in the city
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
"Oppose" is cited most often by:
• residents in the southeast area of the city
• empty nesters
• over sixty-four year olds
Wi-fi internet access?
By a 54%-41 % margin, residents oppose wi-fi internet access in park facilities:
STRONGLY SUPPORT ..............................
15%
SOMEWHAT SUPPORT .............................
26%
SOMEWHAT OPPOSE ..............................
24%
STRONGLY OPPOSE ...............................
30%
DON'T KNOW/REFUSED .............................
5%
"Support" is posted at a higher rate by:
• residents in the northwest area of the city
• residents for less than ten years
• park and recreation program participants
• walkers in the city
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
"Oppose" is cited most often by:
• residents in the southeast area of the city
• residents for over thirty years
• those rating the quality of life as good or lower
• empty nesters
97
Recreational Leakage
Respondents were queried:
Do you or members ofyour household currently leave
the city for park and recreation facilities or activities
not offered in Edina? What would that be?
Eighty-four percent report their household does not recreate elsewhere:
NO............................................ 84%
SWIMMING ........................................ 2%
LAKES/BOATING ................................... 8%
TRAILS............................................ 2%
SCATTERED ....................................... 4%
"Lakes/Boating," at eight percent, is the major reason for leaving the city to recreate elsewhere.
"No" is reported most frequently by:
• those rating the quality of life as good or lower
• households with seniors
• empty nesters
• over sixty-four year olds
New or Improved Park
Facilities
Next, Edina residents were instructed:
The City has also been considering several new or
improved park facilities. I would like to read you a
list of such improvements. For each one, please tell
me if you would strongly support it, somewhat support,
somewhat oppose, or strongly oppose it. If you have
no opinion, just say....
A list of six projects was then read:
Construction of a new Art Center?
By a 52%-45% margin, residents oppose the construction of a new Art Center:
STRONGLY SUPPORT .............................. 15%
98
SOMEWHAT SUPPORT ............................. 30%
SOMEWHAT OPPOSE . ............................. 31%
STRONGLY OPPOSE ............................... 21%
DON'T KNOW/REFUSED ............................. 3%
Supporters tend to be:
• those favoring a property tax increase to maintain city services
Opponents are typically:
• those opposing a property tax increase to maintain city services
• those who have had contact with city staff
• city website visitors
Construction of a new Sports Dome?
By a narrow 49%-47% split, residents favor the construction of a new sports dome:
STRONGLY SUPPORT ..............................
23%
SOMEWHAT SUPPORT .............................
26%
SOMEWHAT OPPOSE . .............................
25%
STRONGLY OPPOSE ...............................
22%
DON'T KNOW/REFUSED .............................
5%
Supporters tend to be:
• men
• residents in the southwest area of the city
• those living in a single family home
• residents for ten to twenty years
• those feeling empowered
• those rating the city staff favorably
• park and recreation program participants
• bicyclists in the city
• households with children
• eighteen to fifty-four year olds
Opponents are typically:
• women
• residents for over thirty years
• those not feeling empowered
• households with seniors
• empty nesters
• over sixty-four year olds
41
Improvements at the Braemar Golf Course, including
the clubhouse and driving range?
By a solid 62%-32% majority, residents oppose the improvements at the Braemar Golf Course:
STRONGLY SUPPORT ............................... 9%
SOMEWHAT SUPPORT .............................
23%
SOMEWHAT OPPOSE . .............................
31%
STRONGLY OPPOSE ...............................
31%
DON'T KNOW/REFUSED .............................
6%
Supporters tend to be:
• residents in the northwest area of the city
• homeowners
• those rating the quality of life as excellent
• those thinking their property taxes are high
• park and recreation program participants
• those financially secure
Opponents are typically:
• renters
• those rating the quality of life as good or lower
• those of other ethnicities
• those financially insecure
Construction of new community Performing Arts
Center?
By a 56%-39% majority, residents oppose the construction of a new community Performing Arts
Center:
STRONGLY SUPPORT ............................... 9%
SOMEWHAT SUPPORT ............................. 30%
SOMEWHAT OPPOSE . ............................. 33%
STRONGLY OPPOSE ............................... 23%
DON'T KNOW/REFUSED ............................. 5%
Supporters tend to be:
• those favoring a property tax increase to maintain city services
• those rating the city staff favorably
• park and recreation program participants
• bicyclists in the city
100
Opponents are typically:
• those thinking their property taxes are high
• those opposing a property tax increase to maintain city services
• those who have had contact with city staff
Construction of a new Community Center?
By a 55%-43% margin, residents oppose the construction of a new Community Center:
STRONGLY SUPPORT ..............................
14%
SOMEWHAT SUPPORT .............................
29%
SOMEWHAT OPPOSE . .............................
34%
STRONGLY OPPOSE ...............................
21%
DON'T KNOW/REFUSED .............................
3%
Supporters tend to be:
• residents in the northeast area of the city
• those thinking their property taxes are about average
Opponents are typically:
• residents in the southwest area of the city
• residents for twenty-one to thirty years
• those thinking their property taxes are high
• those thinking their property taxes are low
Renovation of athletic fields?
By a 62%-35% majority, residents oppose the renovation of athletic fields:
STRONGLY SUPPORT .............................. 10%
SOMEWHAT SUPPORT ............................. 25%
SOMEWHAT OPPOSE . ............................. 32%
STRONGLY OPPOSE ............................... 30%
DON'T KNOW/REFUSED ............................. 3%
Supporters tend to be:
• those rating the quality of life as excellent
• park and recreation program participants
• walkers in the city
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
• those financially secure
101
Opponents are typically:
• residents in the southeast area of the city
• residents for over thirty years
• those rating the quality of life as good or lower
• those thinking their property taxes are low
• empty nesters
Next, respondents who supported at least one of the facilities proposals were asked:
These facility improvements could require the use of
property taxes....
How much would you be willing to see your property
taxes increase to fund these improvements? Would
you be willing to see your monthly property taxes in-
crease by $ ? How about $ per month?
The typical respondents would support a $4.85 per month property tax increase:
NOTHING ......................................... 13%
$2.00 ..............................................15%
$4.00 ............................................ 24%
$6.00 ............................................ 20%
$8.00 ............................................ 12%
$10.00 ............................................. 6%
$12.00 ............................................. 9%
DON'T KNOW ....................................... 1%
REFUSED.......................................... 0%
"Nothing" is posted at a higher rate by:
• women
• residents in the southwest area of the city
• renters
• those opposing a property tax increase to maintain city services
• empty nesters
• those financially insecure
"$2.00" is indicated more often by:
• those living in an apartment
• residents for less than ten years
• those unsure about a property tax increase to maintain city services
• those feeling empowered
• those of other ethnicities
"$4.00" is cited more frequently by:
• those thinking their property taxes are about average
• Asian -Pacific Islanders
"$6.00" is mentioned more often by:
• residents for ten to twenty years
• those thinking their property taxes are high
• households with children
• eighteen to forty-four year olds
• Caucasians
4$8.00" is stated at a higher rate by:
• residents in the northwest area of the city
• those living in a single family home
• those not feeling empowered
• park and recreation program participants
• walkers in the city
• households with children
• forty-five to fifty-four year olds
• those financially secure
Recreation Programming
Respondents were asked:
Have you or members of your household participated
in any City- sponsored park and recreation programs,
apart from the private athletic associations in the city?
Thirty-five percent, the suburban norm, report household members participated in any City -
sponsored park and recreation programs:
2011 2013
YES...................................... 29%.. 35%
NO ...................................... 71%.. 650Zo
DON'T KNOW/REFUSED....................... 0%... 0%
Participation increases among:
• those living in a single family home
• residents for less than twenty years
• those rating the quality of life as excellent
• those thinking their property taxes are high
103
• those who have had contact with city staff
• park and recreation program participants
• city website visitors
• walkers in the city
• bicyclists in the city
• households with children
• eighteen to fifty-four year olds
• those financially secure
It decreases among:
• those living in an apartment
• those living in a townhouse or condominium
• renters
• residents for over thirty years
• those rating the quality of life as good or lower
• households with seniors
• empty nesters
• over fifty-four year olds
• those of other ethnicities
• those financially insecure
Users of the programs were asked:
How would you rate your experience — excellent, good,
only fair or poor?
Ninety-nine percent rated their experience highly, while only one percent was more negative:
2011 2013
EXCELLENT ................................. 42%.. 37%
GOOD ...................................... 56%.. 62%
ONLY FAIR ................................... 1% ... 1 %
POOR....................................... 1%... 0%
DON'T KNOW/REFUSED....................... 0%.. 0%
There are no statistically significant sub -group differences.
The small subgroup of critics were asked a follow-up question:
Could you tell me why you rated it as (only fair/poor)?
Poor officiating was the only reason for negative ratings:
POOR OFFICIATING ............................... 100%
104
There are no statistically significant sub -group differences.
Next, respondents were asked:
Does the current mix of City park and recreation pro-
gramming meets the needs ofyour household?
Ninety-nine percent thought the current mix of City park and recreation programming meets the
needs of their households:
2011 2013
YES...................................... 98%.. 99%
NO....................................... 1%... 10//o
DON'T KNOW/REFUSED....................... 1%... 0%
There are no statistically significant sub -group differences.
The very small subgroup of nay -sayers was asked:
What program do you feel are lacking?
This sub -group pointed to "indoor sports leagues:"
INDOOR SPORTS LEAGUES ........................ 100%
There are no statistically significant sub -group differences.
Health and Wellness
Respondents were asked:
How much of a role should the Cityplace on health
and wellness when making policy decisions — should
it have a very significant role, somewhat significant,
not too significant or no role at all?
Sixty-nine percent saw a "significant role" for the City of Edina:
VERY SIGNIFICANT ................................ 20%
SOMEWHAT SIGNIFICANT .......................... 49%
NOT TOO SIGNIFICANT ............................ 20%
NO ROLE AT ALL ................................... 9%
DON'T KNOW/REFUSED ............................. 2%
"Significant" is posted at a higher rate by:
105
• residents for ten to twenty years
• "About Town" readers
• Caucasians
• those financially insecure
"Not significant" is indicated more frequently by:
• residents for twenty-one to thirty years
• those of other ethnicities
• those financially secure
Summary and
Conclusions
A solid 99% rate the park and recreation facilities in Edina as "excellent" or "good;" similarly,
98% rate the maintenance and upkeep of the facilities highly.
A high 83% of the households in the community visit smaller neighborhood parks. Trails and
Centennial Lakes Park are the two next most utilized components of the park and recreation
system, with 79% of the community the former and 64% visiting the latter. Fifty-three percent
visit Edinborough Park, and 52% use larger community playfields. Forty-five percent visit the
Edina Art Center, while 42% go to the Braemar Golf Course. Thirty-eight percent visit the
Aquatic Center, 33% use the Senior Center, and 32% go to the Braemar Arena. At the low end
of participation rates, 24% use the Fred Richards Executive Golf Course. Among users of each
facility, the highest dissatisfaction level was 10%, at the Braemar Arena; the problem there
focused on the lack of maintenance.
In evaluating park and recreation facilities as representative of the Edina Vision Statement, at
least 56% think that each one is either "strongly representative" or "somewhat representative."
Over 80% place the Braemar Golf Course and Centennial Lakes Park in those categories.
Between 70% and 79% feel the same way about Braemar Arena, Braemar Clubhouse, the Edina
Arts Center and the Edina Aquatic Center. Sixty-three percent feel the Edina Senior Center
either "strongly represents" or "somewhat represents" the Edina Vision Statement. And, at 57%
and 56%, respectively, Arneson Acres Park and the Fred Richards Executive Golf Course trail
behind.
No new or improved park facilities changes were supported by a majority of Edina residents.
The closest, by a 49%-47% margin, was a plurality in support of a new Sports Dome. Two
proposals had support over 40%: by a 54%-45% margin, residents opposed the construction of a
new Arts Center; and, by a 55%-43% margin, they opposed construction of a new Community
Center. No other proposal was supported by more than 39%: by a 56%-39% margin, residents
opposed construction of a new community Performing Arts Center; by a 62%-35% margin,
residents also opposed the renovation of city athletic fields; and, by a 62%-32% margin, residents
opposed improvements at the Braemar Golf Course, including the clubhouse and driving range.
Supporters of any of the proposed park facilities changes were asked about their willingness to
increase property taxes to fund the improvements. Among these (at least) partial supporters, who
106
constitute 79% of the entire sample, the typical respondent would be willing to increase his/her
property taxes by $4.84 per month, or about $58.00 per year.
A nearly unanimous 97% feel that existing recreational facilities offered by the City meet the
needs of their households. Thirty-five percent of the households in the City of Edina report
members participated in a City -sponsored park and recreation program, apart from the private
athletic associations in the city. Ninety-nine percent rated their experience as either "excellent"
or "good." Similarly, 99% think the current mix of City park and recreation programming meets
the need of their households.
Sixty-nine percent think the City should place a "very significant" or "somewhat significant" role
on health and wellness when making policy decisions; in fact, 20% feel it should be "very
significant."
107
Chapter Eight:
Public Safety
Issues
108
Public Safety Issues
Edina residents were asked a series of questions about public safety issues facing the community.
First, major public safety concerns were identified. Then, general crime trends were examined
and traffic concerns explored. Finally, contacts with the Public Safety personnel were discussed.
Greatest Public Safety
Concern
Residents were asked:
Please tell me which one you consider to be the great-
est concern in Edina? If you feel that none of these
concerns are serious in Edina, just say so.
"Speeding and other traffic violations," at 21 %, and "burglary," at 17%, were thought to be the
greatest public safety concerns in Edina:
2011 2013
PERSONAL SAFETY ...........................
5%...
8%
BURGLARY .................................
26%..
17%
SPEEDING AND OTHER TRAFFIC VIOLATIONS.
13%..
21%
DRUGS ...................................... 3% ...
3 %
UNDERAGE DRINKING ........................
7%...
9%
JUVENILE CRIME .............................
6%..
12%
IDENTITY THEFT .............................
2%...
5%
DOMESTIC ABUSE ............................
0%...
2%
SOMETHING ELSE ............................
1%...
1%
NONE ARE SERIOUS .........................
35%..
22%
DON'T KNOW/REFUSED.......................
3%...
1%
The top two concerns, though, had switched places on the list. Twenty-two percent, though,
thought that "none" were serious.
"Burglary" is posted at a higher rate by:
• residents in the northeast area of the city
• those feeling empowered
• Edina Sun Current readers
• those financially secure
"Speeding and other traffic violations" is cited at a higher rate by:
109
• households with seniors
• over sixty-four year olds
• Asian -Pacific Islanders
• those financially insecure
Feelings of Safety
Residents were initially asked:
Are there places in the City you would not feel safe
walking alone at night? Where would that be?
Seventy-two percent said there were no areas of the community they would feel unsafe walking
alone at night:
2011 2013
UNSURE.....................................
3%...
1%
NO ......................................
74%..
72%
S OUTHDALE.................................
8%..
11%
MINNEAPOLIS BORDER .......................
0%...
5%
APARTMENTS ................................
0%...
3%
LOW INCOME AREAS .........................
0%...
5%
PARKS.......................................
5%...
0%
EVERYWHERE ...............................
6%...
0%
SCATTERED .................................
4%....
35
"Southdale," at eleven percent, was the only area mentioned by even a moderate percentage of
residents.
"No"is indicated more often by:
• men
• residents in the southwest area of the city
• those living in a townhouse or condominium
• those feeling empowered
• fifty-five to sixty-four year olds
"Southdale" is stated most frequently by:
• women
• those thinking their property taxes are high
• eighteen to forty-four year olds
110
Next, residents were asked:
And, do you think crime in the City of Edina has in-
creased, decreased, or stayed about the same during
the past three years?
Seventy-eight percent thought crime in the City of Edina has "stayed about the same" during the
past three years — an increase of 17% from the prior level:
1999 2011 2013
INCREASED ........................... 14%.. 34%.. 18%
DECREASED ........................... 6%... 2%... 2%
STAYED ABOUT SAME ................. 64%.. 61%.. 78%
DON'T KNOW/REFUSED................ 16%... 3%... 2%
Eighteen percent maintained crime had "increased," while two percent stated it had "decreased."
There are no statistically significant sub -group differences.
Residential Area Traffic
Respondents were queried:
During the past few years, has the volume of traffic on
residential streets in your area increased, decreased, or
remained about the same?
Thirty-one percent reported the volume of traffic on residential streets in their area had
"increased" during the past few years:
1999 2011 2013
INCREASED ...........................
57%..
36%..
31%
DECREASED ...........................
1%...
2%...
2%
REMAINED ABOUT SAME ..............
39%..
62%..
65%
DON'T KNOW/REFUSED.................
4%...
1%...
2%
Sixty-five percent reported it had "remained about the same."
"Increased" was cited more often by:
• Edina Sun Current readers
• households with seniors
• over sixty-four year olds
• Asian -Pacific Islanders
F"
"Remained about the same" is posted at a higher rate by:
• those living in an apartment
• fifty-five to sixty-four year olds
• those of other ethnicities
Next, traffic speeding was considered:
How serious of a problem is traffic speeding in your
neighborhood —very serious, somewhat serious, not
too serious, or not at all serious?
Forty percent thought traffic speeding in their neighborhood was either "very serious" or
"somewhat serious:"
2011 2013
VERY SERIOUS ............................... 5%... 7%
SOMEWHAT SERIOUS ........................ 32%.. 33%
NOT TOO SERIOUS ........................... 44%..40%
NOT AT ALL SERIOUS ........................ 18%.. 21%
DON'T KNOW/REFUSED....................... 1%... 0%
But, 61 % did not see neighborhood speeding as a serious issue.
"Serious" is stated more often by:
• eighteen to forty-four year olds
• Asian -Pacific Islanders
"Not serious" is posted more frequently by:
• fifty-five to sixty-four year olds
Next, the focus was placed on stop sign violations in their neighborhood:
And, how serious of a problem are stop sign violations
in your neighborhood — very serious, somewhat serious,
not too serious, or not at all serious?
Thirty-three percent viewed stop sign violations as either "very serious" or "somewhat serious" —
a seven percent increase in two years:
2011 2013
VERY SERIOUS ............................... 5%... 6%
SOMEWHAT SERIOUS ........................ 21%..27%
NOT TOO SERIOUS ........................... 48%.. 470,zo
112
NOT AT ALL SERIOUS ........................ 25%..20%
DON'T KNOW/REFUSED....................... 2%. 1%
Sixty-seven percent felt it was not a serious neighborhood problem.
"Serious" is cited more often by:
• City Council meeting viewers
"Not serious" is posted at a higher rate by:
• those of other ethnicities
Public Safety Statements
Edina residents were instructed:
As I read the following statements about public safety in
Edina, please answer "yes" or "no."
Two statements were then read:
The Edina Fire Department responds to calls in a timely
manner.
Ninety percent thought "the Edina Fire Department responds to calls in a timely manner," up
seven percent in two years:
2011 2013
YES...................................... 83%.. 90%
NO....................................... 1%... 2%
DON'T KNOW/REFUSED...................... 16%... 8%
There are no statistically significant sub -group differences.
I trust the City's Police, Fire, and Emergency Medical
Services response and the services rendered?
Ninety-nine percent reported they "trust the City's Police, Fire, and Emergency Medical Services
response and the services rendered:"
113
2011 2013
YES...................................... 95%.. 990Zo
NO....................................... 1%... 0%
DON'T KNOW/REFUSED....................... 4%... 1%
There are no statistically significant sub -group differences.
Summary and
Conclusions
The greatest public safety concern in Edina is "speeding and other traffic violations," pointed to
by 21 %. "Burglary," at 17%, and "juvenile crimes" at 12%, follow. But, a moderately high 22%
feel there are no major public safety concerns facing the community — this feeling of safety,
though, dropped 13% from two years ago.
Seventy-two percent report there are no places in the city they would feel unsafe walking alone at
night. Eleven percent cite "Southdale" as an area of concern.
Seventy-eight percent think crime in the City of Edina has "stayed about the same" during the
past three years; only 18% see an "increase." Similarly, 65% think the volume of traffic on their
area residential streets has "remained about the same;" but, 31 % see an "increase." Forty percent
view traffic speeding in their neighborhood as either "very serious" or "somewhat serious."
Likewise, 33% view neighborhood stop sign violations as a "serious" problem.
By a 90%-2% margin, residents think the Edina Fire Department responds to calls in a timely
manner. Additionally, by a 99%-0% margin, residents trust the City's Police, Fire, and
Emergency Medical Services response and the services rendered.
114
Chapter Nine: City
Trave
115
City Travel 7
Edina residents were asked a short series of questions about travel within the City of Edina as
well as commuting patterns. First, commuting patterns were discussed. Next, intra -city travel
was examined.
Leave the City
Respondents were asked:
Do you leave the City of Edina on a regular or daily
basis to go to work? Do you work in Edina?
Twenty-nine percent left the City of Edina on a regular or daily basis to go to work:
2011 2013
YES ...................................... 26%.. 29%
NO/WORK IN EDINA......................... 25%..26%
NOT EMPLOYED/RETIRED.................... 50%.. 45%
DON'T KNOW/REFUSED....................... 0%... 1%
Twenty-six percent worked in Edina and 45% are either not employed or retired.
"Yes" is cited more often by:
• men
• those living in a single family home
• homeowners
• residents for ten to twenty years
• households with children
• forty-five to fifty-four year olds
• those financially secure
"No/work in Edina" is posted at a higher rate by:
• households with children
• eighteen to fifty-four year olds
"No/not employed" is posted at a higher rate by:
• women
• those living in a townhouse or condominium
• renters
• residents for over thirty years
• households with seniors
116
• empty nesters
• over sixty-four year olds
• those financially insecure
Commuting Patterns
Respondents working outside of the community were asked:
In what city is your job located?
Fifty-six percent worked in "Minneapolis" — a 24% increase in two years — and 15% worked in
"Bloomington:"
2011 2013
REFUSED ....................................
5%...
2%
MINNEAPOLIS ...............................
32%..
56%
SAINT PAUL . ................................
9%...
9%
MINNET ONKA................................
5% ...
3 %
BLOOMINGTON .............................
23%..
15%
VARIES......................................
2%...
3%
EDEN PRAIRIE ...............................
5%...
4%
PLYMOUTH ..................................
2%...
0%
HOPKINS....................................
0%...
3%
BURNSVILLE/EAGAN.........................
0%...
2%
SCATTERED ................................. 0%...
4%
Nine percent held jobs in "Saint Paul."
There are no statistically significant sub -group differences.
Next, commute times were established:
How many minutes does it take you to get to work?
The median commute time was 16.9 minutes:
2011 2013
FIVE MINUTES OR LESS ....................... 3%...
2%
SIX TO TEN MINUTES .........................
5%..
12%
ELEVEN TO FIFTEEN MINUTES ...............
24%..26%
SIXTEEN TO TWENTY MINUTES ..............
30%..
34%
TWENTY-ONE TO TWENTY-FIVE MINUTES....
20%..
17%
TWENTY-SIX TO THIRTY MINUTES. ..........
10%...
4%
OVER THIRTY MINUTES ......................
6%...
3%
DON'T KNOW/REFUSED.......................
2%...
3%
117
Fourteen percent posted commute times of ten minutes or less, and seven percent reported
commute times of over 25 minutes.
"Six to ten minutes" is posted at a higher rate by:
• those living in a townhouse or condominium
• those financially insecure
"Eleven to fifteen minutes" is reported more often by:
• those of other ethnicities
"Twenty-one to twenty-five minutes" is cited more often by:
• eighteen to forty-four year olds
Next, the ease of the commute was discussed:
How would you rate the ease ofgetting to and from
work — excellent, good, only fair or poor?
Eighty-seven percent rated the ease of getting to and from work as either "excellent" or "good:"
2011 2013
EXCELLENT ................................. 25%.. 13%
GOOD...................................... 62%.. 74%
ONLY FAIR ................................... 7%.. 11%
POOR....................................... 3%... 2%
DON'T KNOW/REFUSED....................... 3%... 1%
Thirteen percent rated it as "only fair" or "poor."
Ratings peak among:
• those rating the city staff favorably
• those financially secure
They decrease among:
• Asian -Pacific Islanders
• those financially insecure
118
Walking in the City
Residents were queried:
How often do you walk in the City of Edina — fre-
quently, occasionally, rarely or never?
Seventy-nine percent report walking either "frequently" or "occasionally:"
FREQUENTLY ..................................... 32%
OCCASIONALLY ................................... 47%
RARELY.......................................... 18%
NEVER............................................ 4%
DON'T KNOW/REFUSED ............................. 0%
In fact, 32% walk "frequently" in the city.
Walking increases among:
• those living in a single family home
• households with children
• eighteen to fifty-four year olds
• those financially secure
It decreases among:
• households with seniors
• empty nesters
• over sixty-four year olds
• those financially insecure
Next, residents were asked about the ease of getting around the City of Edina:
How would you rate the ease of getting from place to
place within the City of Edina by walking — excellent,
good, only fair, or poor?
Eighty-six percent posted positive ratings, while 13% were more critical in their evaluations:
EXCELLENT ....................................... 23%
GOOD............................................ 63%
ONLYFAIR ........................................ 11%
POOR............................................. 2%
DON'T KNOW/REFUSED ............................. 1%
119
Unfavorable ratings peak among:
• residents in the southwest area of the city
• forty-five to fifty-four year olds
The subgroup of residents who rated walking negatively were asked a follow-up query:
What changes or improvements could the City of Edina
make to improve your ability to get from place to place
within the City by walking?
Seventy-three percent urged "more sidewalks:"
UNSURE........................................... 6%
NONE............................................. 2%
MORE SIDEWALKS ................................ 73%
MORE TRAILS.. . ................................... 4%
LONGER CROSSWALK TIMES ....................... 10%
SCATTERED ....................................... 6%
Ten percent wanted "longer crosswalk times."
There are no statistically significant sub -group differences.
Bicycling in the City
Residents were queried:
Weather permitting....
How often do you bike in the City of Edina —fre-
quently, occasionally, rarely or never?
Thirty-three percent bike either "frequently" or "occasionally," weather permitting:
FREQUENTLY ...................................... 5%
OCCASIONALLY ................................... 28%
RARELY.......................................... 15%
NEVER........................................... 52%
DON'T KNOW/REFUSED ............................. 1%
Bicycling increases among:
• residents for less than ten years
• households with children
• eighteen to forty-four year olds
120
It decreases among:
• residents for over thirty years
• households with seniors
• empty nesters
• over sixty-four year olds
• those of other ethnicities
Next, residents were asked:
How would you rate the ease of getting from place to
place within the City of Edina by biking — excellent,
good, only fair, or poor?
Eighty percent rate the ease of getting around the community as either "excellent" or "good:"
EXCELLENT........................................ 9%
GOOD............................................ 71%
ONLY FAIR ......................................... 5%
POOR............................................. 1%
DON'T KNOW/REFUSED ............................ 15%
Only six percent are more negative in their evaluations.
Ratings peak among:
• men
• empty nesters
• households with children
The small subgroup of residents who rated the ease of getting around negatively were asked a
follow-up query:
What changes or improvements could the City of Edina
make to improve your ability to get from place to place
within the City by biking?
Twenty-seven percent wanted "more trails:"
UNSURE...........................................
5%
NONE............................................
14%
MORE SIDEWALKS .................................
9%
MORE TRAILS .....................................
27%
WIDER TRAILS .....................................
9%
MORE BICYCLE LANES ............................
14%
LONGER CROSSWALK TIMES .......................
14%
BICYCLE LANES ARE TOO CONFUSING ...............
5%
SCATTERED .......................................
4%
121
Fourteen percent each suggested "more bicycle lanes" and "longer crosswalk times."
There are no statistically significant sub -group differences.
Summary and
Conclusions
Twenty-nine percent of Edina residents work outside of the community. A very high 87% rate
the ease of getting to and from work as either "excellent" or "good." Only 13% rate the ease of
their commute lower. Twenty-six percent work in Edina, and 45% are either not employed
outside of the home or are retired. The typical commute time to work is 16.9 minutes. Only
14% post commute times of 10.5 minutes or less and only seven percent indicate commute times
of over 25 minutes. Fifty-six percent of commuters hold jobs in Minneapolis and 15% hold jobs
in Bloomington. Eighty percent also highly rate their ease of getting from place to place within
the City of Edina.
Seventy-nine percent walk in the city at least "occasionally;" but, 32% do so "frequently.
Weather permitting, 33% bike in the city at least "occasionally;" only five percent do so
"frequently." Walkers would like to see "more sidewalks" and "longer crosswalk times"
Bicyclists would like to see "more trails," "more bicycle lanes" and "longer crosswalk times."
Only six percent rate their ability to travel around the community negatively. The residents
would like to see "more trails," "longer crosswalk times," and "more bicycle lanes."
122
Chapter Ten:
Communications
Issues
123
Communications
Issues
Edina residents were asked a series of questions about the ways in which they collect information
about city government and its activities. The principal and preferred information was first
established. A list of media were examined as potential sources of city information. The reach
and effectiveness of the City newsletter was determined. Cable television was surveyed in some
detail. Finally, the availability of home computers was determined and current internet access
was assessed, including social media.
Principal Source of
Information
Residents were initially asked:
What is your principal source of information about city
government and its activities?
Thirty-seven percent considered the "local newspaper" as their principal source of information:
2011 2013
CITY NEWSLETTER ..........................
22%..
35%
LOCAL NEWSPAPER .........................
45%..
37%
CABLE TELEVISION . .........................
6%...
4%
CITY WEBSITE ...............................
9%..
12%
E-MAIL .......................................
2%...
0%
WORD OF MOUTH ............................ 8%...
6%
MAILINGS ...................................
3%...
0%
STAR TRIBUNE ...............................
3%...
5%
SCATTERED . ................................
2%...
0%
The "city newsletter" ranked second, at 35% — a 13% increase in two years. Twelve percent
pointed to the "city website," while six percent relied upon "word of mouth."
"Local newspaper"is key to:
• residents in the northeast and southwest areas of the city
• those feeling empowered
• those financially secure
"City newsletter" is posted at a higher rate by:
• residents in the northwest and southeast areas of the city
• Asian -Pacific Islanders
124
• those financially insecure
"City website" is mentioned more often by:
• those living in a single family home
• homeowners
• those who have had contact with city staff
• park and recreation program participants
• bicyclists in the city
• households with children
• those financially secure
Preferred Source of
Information
Residents were next asked:
How would you prefer to receive information about city
government and its activities?
Thirty-eight preferred the "city newsletter" — up 13% in two years — and 28% cited the "local
newspaper:"
2011 2013
CITY NEWSLETTER ..........................
25%..
38%
LOCAL NEWSPAPERS ........................
34%..
28%
CABLE TELEVISION . .........................
6%...
5%
CITY WEBSITE ...............................
9%..
13%
E-MAIL ......................................
12%...
6%
WORD OF MOUTH ............................
4%...
4%
MAILINGS ...................................
8%...
0%
STAR TRIBUNE ...............................
0%...
4%
SCATTERED .................................
2%..
2%
"Local newspapers" is mentioned more often by:
• residents in the northeast area of the city
• those financially secure
"City newsletter" is stated most frequently by:
• residents in the northwest area of the city
• over sixty-four year olds
• Asian -Pacific Islanders
• those financially insecure
125
"City website" is stated more often by:
• those living in a single family home
• homeowners
• households with children
• eighteen to forty-four year olds
• Caucasians
• those financially secure
Sources of Information
Respondents were instructed:
For each of the following, please tell me whether you
consider it to be a major source of information for news
about the city, a minor source, or not a source at all?
A list of thirteen media sources were then read:
The city publication, the "About Town?"
"About Town" was a "major source" of city information for 55%:
2011 2013
MAJOR SOURCE ............................. 49%.. 55%
MINOR SOURCE ............................. 36%.. 36%
NOT A SOURCE .............................. 14%... 9%
DON'T KNOW/REFUSED....................... 1%... 0%
The total reach is 91 % of the city households.
"Major source" is mentioned most often by:
• men
• residents in the northwest area of the city
• fifty-five to sixty-four year olds
• those financially insecure
"Minor source" is indicated more frequently by:
• residents in the northeast area of the city
• those living in a single family home
• those favoring a property tax increase to maintain city services
• those who have had contact with city staff
• city website visitors
• bicyclists in the city
• eighteen to forty-four year olds
126
• those financially secure
"Not a source" is cited most often by:
• residents in the southwest area of the city
• those unsure about a property tax increase to maintain city services
• city website visitors
• over sixty-four year olds
The Park and Recreation Activities Directory?
The Park and Recreation Activities Directory was a "major source" of city information for 12%:
2011 2013
MAJOR SOURCE ............................. 10%.. 12%
MINOR SOURCE ............................. 31%.. 41%
NOT A SOURCE .............................. 58%.. 48%
DON'T KNOW/REFUSED....................... 2%... 0%
The total reach is 53% of the city households.
"Major source" is mentioned most often by:
• residents in the northwest area of the city
• households with children
• Asian -Pacific Islanders
"Minor source" is indicated more frequently by:
• residents in the southwest area of the city
• city website visitors
• bicyclists in the city
• households with children
• eighteen to forty-four year olds
"Not a source" is cited most often by:
• residents in the southeast area of the city
• renters
• households with seniors
• empty nesters
• over fifty-four year olds
The "Edina Sun -Current" newspaper?
The "Edina Sun -Current" newspaper was a "major source" of city information for 60%:
127
2011 2013
MAJOR SOURCE ............................. 48%..60%
MINOR SOURCE ............................. 34%.. 32%
NOT A SOURCE .............................. 18%... 8%
DON'T KNOW/REFUSED....................... 0%... 0%
The total reach is 92% of the city households.
"Major source" is mentioned most often by:
• residents in the southwest area of the city
• forty-five to fifty-four year olds
"Minor source" is indicated more frequently by:
•'About Town" readers
• households with children
• fifty-five to sixty-four year olds
"Not a source" is cited most often by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• residents for less than ten years
• bicyclists in the city
• those financially insecure
The Star Tribune West Metro section?
The Star Tribune West Metro section was a "major source" of city information for 19%:
2011 2013
MAJOR SOURCE ............................. 18%.. 19%
MINOR SOURCE ............................. 41%.. 53%
NOT A SOURCE .............................. 41%..29%
DON'T KNOW/REFUSED....................... 1%... 0%
The total reach is 72% of the city households.
"Major source" is mentioned most often by:
• those living in a townhouse or condominium
• walkers in the city
• households with seniors
• over sixty-four year olds
128
"Minor source" is indicated more frequently by:
• residents in the southwest area of the city
• those living in a single family home
• homeowners
• Edina Sun Current readers
• city website visitors
• bicyclists in the city
• households with children
"Not a source" is cited most often by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• residents for less than ten years
• eighteen to forty-four year olds
The city's website?
The city's website was a "major source" of city information for 21%:
2011 2013
MAJOR SOURCE ............................. 15%.. 21%
MINOR SOURCE ............................. 29%.. 29%
NOT A SOURCE .............................. 55%.. 49%
DON'T KNOW/REFUSED....................... 1%... 1%
The total reach is 50% of the city households.
"Major source" is mentioned most often by:
• residents in the southwest area of the city
• those living in a single family home
• homeowners
• walkers in the city
• bicyclists in the city
• households with children
• fifty-five to sixty-four year olds
• those financially secure
"Minor source' is indicated more frequently by:
• those thinking their property taxes are high
• households with children
• eighteen to forty-four year olds
• Asian -Pacific Islanders
129
"Not a source" is cited most often by:
• residents in the southeast area of the city
• those living in an apartment
• renters
• households with seniors
• empty nesters
• over sixty-four year olds
• those financially insecure
Edina Community Channel Sixteen?
Edina Community Channel 16 was a "major source" of city information for 14%:
2011 2013
MAJOR SOURCE ............................. 13%.. 14%
MINOR SOURCE ............................. 21%..21%
NOT A SOURCE .............................. 65%.. 65%
DON'T KNOW/REFUSED....................... 1%... 0%
The total reach is 35% of the city households.
"Major source" is mentioned most often by:
• residents for over thirty years
• Edina Sun Current readers
• empty nesters
• fifty-five to sixty-four year olds
"Minor source" is indicated more frequently by:
• those not feeling empowered
• those rating the city staff unfavorably
"Not a source" is cited most often by:
• renters
• eighteen to forty-four year olds
City employees?
City employees were a "major source" of city information for only six percent:
2011 2013
MAJOR SOURCE .............................. 4%... 6%
MINOR SOURCE ............................. 23%.. 35%
130
NOT A SOURCE .............................. 73%.. 58%
DON'T KNOW/REFUSED....................... 1%... 1%
The total reach is 41 % of the city households.
"Major source" is indicated more frequently by:
• those living in a single family home
• those unsure about single family home redevelopment
• those rating the city staff unfavorably
• forty-five to fifty-four year olds
"Minor source" is reported more often by:
• residents in the southwest area of the city
• those living in a single family home
• homeowners
• those who have had contact with city staff
• park and recreation program participants
• "About Town" readers
• Edina Sun Current readers
• city website visitors
• walkers in the city
• households with children
"Not a source" is cited most often by:
• women
• residents in the southeast area of the city
• those living in an apartment
• those living in a townhouse or condominium
• renters
• empty nesters
• over sixty-four year olds
Direct mail updates?
Direct mail updates were a "major source" of city information for 14%:
2011 2013
MAJOR SOURCE ............................. 12%.. 14%
MINOR SOURCE ............................. 45%..40%
NOT A SOURCE .............................. 43%..46%
DON'T KNOW/REFUSED....................... 0%... 0%
The total reach is 54% of the city households.
"Major source" is mentioned most often by:
131
• residents in the southwest area of the city
• those living in a single family home
• those thinking their property taxes are high
• those opposing a property tax increase to maintain city services
• city website visitors
• walkers in the city
• forty-five to fifty-four year olds
"Minor source" is indicated more frequently by:
• men
• city website visitors
"Not a source" is cited most often by:
• those living in an apartment
• renters
Social Media, such as Facebook or Twitter?
Social media was a "major source" of city information for only one percent:
MAJOR SOURCE .................................... 1%
MINOR SOURCE ................................... 13%
NOT A SOURCE .................................... 85%
DON'T KNOW/REFUSED ............................. 1%
The total reach is fourteen percent of the city households.
"Minor source" is posted at a higher rate by:
• those rating the quality of life as good or lower
• those rating the city staff unfavorably
• park and recreation program participants
• households with children
• eighteen to forty-four year olds
"Not a source" is cited most often by:
• households with seniors
• empty nesters
• over sixty-four year olds
Blogs?
Blogs were a "major source" of city information for no one:
19%
2011 2013
MAJOR SOURCE .............................. 1%... 0%
MINOR SOURCE .............................. 6%... 5%
NOT A SOURCE .............................. 91%.. 94%
DON'T KNOW/REFUSED....................... 2%... 1%
The total reach is only five percent of the city households.
"Not a source" is cited most often by:
• those living in an apartment
• renters
• over sixty-four year olds
On-line webstream videos on YouTube or Granicus?
On-line webstream videos on YouTube or Granicus were a "major source" of city information
for only one percent:
2011 2013
MAJOR SOURCE .............................. 1% ... 1 %
MINOR SOURCE .............................. 5%... 6%
NOT A SOURCE .............................. 92%.. 93%
DON'T KNOW/REFUSED....................... 2%... 1%
The total reach is seven percent of the city households.
"Not a source" is cited most often by:
• residents in the southeast area of the city
• over sixty-four year olds
E-mail subscription service, "City Extra?"
"City Extra" was a "major source" of city information for only nine percent:
2011 2013
MAJOR SOURCE .............................. 4%... 9%
MINOR SOURCE ............................. 12%.. 16%
NOT A SOURCE .............................. 84%..74%
DON'T KNOW/REFUSED....................... 1%... 1%
The total reach is 25% of the city households.
"Minor source" is indicated more frequently by:
133
• those living in a single family home
• homeowners
• those who have had contact with city staff
• park and recreation program participants
• "About Town" readers
• city website visitors
"Not a source" is cited most often by:
• those living in an apartment
• renters
• households with seniors
• empty nesters
• over sixty-four year olds
• those financially insecure
Friends and family?
Family and friends were a "major source" of city information for 32%:
2011 2013
MAJOR SOURCE ............................. 31%.. 32%
MINOR SOURCE ............................. 45%.. 45%
NOT A SOURCE .............................. 25%..23%
DON'T KNOW/REFUSED....................... 0%... 1%
The total reach is 77% of the city households.
"Minor source" is indicated more frequently by:
• those feeling empowered
• those who have had contact with city staff
• city website visitors
"About Town"
Residents were initially asked:
Do you recall receiving the City newsletter, titled the
"About Town, " during the past year?
Ninety-three percent recalled receiving the City newsletter:
134
1999 2011 2013
YES ................................
80%..
88%..
93%
NO ................................
17%..
11%...
7%
DON'T KNOW/REFUSED
................. 3%...
1%...
0%
"Yes" is stated more often by:
• men
• residents for ten to twenty years
• those who have had contact with city staff
• city website visitors
• households with children
"No" is indicated more often by:
• women
• residents in the southwest area of the city
• those unsure about a property tax increase to maintain city services
• households with seniors
• empty nesters
• over sixty-four year olds
Those who recalled receiving the City newsletter were asked two follow-up queries. They were
initially queried:
Do you or any members of your household regularly
read it?
Ninety-three percent of those who recalled receiving the newsletter reported household members
regularly read it:
1999 2011 2013
YES ................................ 85%.. 90%.. 93%
NO ................................ 14%... 9%... 7%
DON'T KNOW/REFUSED................. 0%... 0%... 0%
Overall, 86% of the sample contained household members who were regular readers
"Yes" is reported more often by:
• homeowners
• residents for over thirty years
• those favoring a property tax increase to maintain city services
• those feeling empowered
• City Council meeting viewers
• city website visitors
• fifty-five to sixty-four year olds
135
"No" is indicated more often by:
• residents for less than ten years
• residents for twenty-one to thirty years
• those unsure about single family home redevelopment
• shoppers at Grandview
• those of other ethnicities
Next, they were asked:
How effective is the city newsletter in keeping you
informed about activities in the city -- very effective,
somewhat effective, not too effective, or not at all
effective?
Ninety percent termed the newsletter either "very effective" or "somewhat effective:"
1999 2011 2013
VERY EFFECTIVE ......................
33%..
23%..
34%
SOMEWHAT EFFECTIVE ...............
50%..
62%..
56%
NOT TOO EFFECTIVE ..................
10%...
9%...
6%
NOT AT ALL EFFECTIVE ................
3%...
2%...
2%
DON'T KNOW/REFUSED.................
4%...4%
...
2%
Only eight percent were more critical in their judgments.
Effectiveness increases among:
• men
• those feeling empowered
It decreases among:
• women
• residents for less than ten years
• shoppers at Grandview
• those of other ethnicities
Print Information
Edina residents were queried:
How would you rate the amount ofprint information
you receive from the City of Edina — is it too much,
136
about the right aniount or too little?
A comparatively high 93% viewed the amount of print information as "about the right amount:"
2011 2013
TOO MUCH .................................. 6%... 3%
ABOUT RIGHT AMOUNT ..................... 86%.. 93%
TOO LITTLE .................................. 7%... 4%
DON'T KNOW/REFUSED....................... 2%... 1%
"About right amount" is stated more often by:
• residents in the northeast area of the city
• supporters of single family home redevelopment
• supporters of development incentives
• those feeling empowered
• "About Town" readers
Cable Television
Residents were initially asked:
Does your household subscribe to cable television,
satellite television or neither?
Seventy-three percent subscribe to cable television — a nine percent drop since the last survey:
2011 2013
CABLE ...................................... 82%.. 730Zo
SATELLITE .................................. 11%.. 19%
NEITHER ..................................... 7%... 8%
DON'T KNOW/REFUSED ....................... 0%... 0%
Nineteen percent have satellite dishes.
"Cable" is posted at a higher rate by:
• residents in the southwest area of the city
• those living in a townhouse or condominium
• those opposing a property tax increase to maintain city services
• fifty-five to sixty-four year olds
"Satellite" is indicated more frequently by:
• those living in a single family home
• shoppers at Grandview
137
• supporters of development incentives
• bicyclists in the city
• eighteen to forty-four year olds
Cable television subscribers were asked:
How often do you watch Edina Community Channel
Sixteen — daily, weekly, several times per month, monthly,
three or four times a year, or never?
Forty-seven percent watched Edina Community Channel 16 at least three -to -four times yearly:
2011 2013
DAILY....................................... 3%... 4%
WEEKLY ..................................... 6%.. 12%
SEVERAL TIMES PER MONTH .................. 5%.. 15%
MONTHLY .................................. 11% ... 7%
THREE OR FOUR TIMES A YEAR .............. 17%... 9%
NEVER ..................................... 58%.. 53%
DON'T KNOW/REFUSED....................... 0%... 0%
Viewership is higher among:
• those living in a single family home
• residents for over thirty years
• those who have had contact with city staff
• "About Town" readers
• fifty-five to sixty-four year olds
It is lower among:
• those living in a townhouse or condominium
• residents for twenty-one to thirty years
Channel 16 viewers were instructed:
Which of the following types of programs have
watched on Edina Community Channel Sixteej
the past year?
Four types of programs were then read:
City Council meetings?
Ninety-three percent of Channel 16 viewers watched City Council Mee
138
2011 2013
YES...................................... 89%..93%
NO....................................... 9%... 7%
DON'T KNOW/REFUSED....................... 1%... 0%
The overall reach of City Council Meetings is 44% of households across Edina.
"Yes" is posted at a higher rate by:
• women
• households with seniors
• empty nesters
• over sixty-four year olds
City Board or Commission meetings?
Eighty percent of the Edina Community Channel watched City Commission Meetings — up 13%
in two years:
2011 2013
YES...................................... 67%.. 80%
NO...................................... 32%.. 20%
DON'T KNOW/REFUSED....................... 1%... 0%
"Yes" is stated more often by:
• those opposing a property tax increase to maintain city services
"No" is indicated more frequently by:
• residents for twenty-one to thirty years
• those favoring a property tax increase to maintain city services
Bulletin Board messages, aired between programming?
Forty-eight percent of Channel 16 viewers watched Bulletin Board messages — a drop of 15%
since the 2011 study
2011 2013
YES...................................... 63%.. 48%
NO...................................... 36%.. 52%
DON'T KNOW/REFUSED....................... 1%... 0%
139
"Yes" is cited more often by:
• residents in the northeast area of the city
• those financially secure
"No"is mentioned more frequently by:
• residents in the northwest area of the city
• those financially insecure
Other programming, such "Agenda:Edina" or
"Enterprise Edina?"
Forty-six percent of Channel 16 viewers watched other programming on the station:
2011 2013
YES...................................... 53%.. 46%
NO...................................... 45°70.. 54°T°
DON'T KNOW/REFUSED....................... 1%... 0%
"Yes" is reported more often by:
• Caucasians
• those financially insecure
"No" is indicated most frequently by:
• residents for less than ten years
• those of other ethnicities
• Asian -Pacific Islanders
Internet Access
Respondents were initially asked:
Do you have access to the Internet at home? Do you
have access to the Internet at work?
Eighty-three percent have access to the Internet at home:
2011 2013
HOME ONLY ................................ 49%..41%
WORK ONLY ................................. 2%... 1%
BOTH...................................... 29%..42%
NEITHER .................................... 21%.. 16%
140
DON'T KNOW/REFUSED....................... 0%... 0%
Forty-two percent have Internet access at work.
"Home" is stated more often by:
• women
• those living in an apartment
• renters
• households with seniors
• empty nesters
• over sixty-four year olds
• those financially insecure
"Both" is cited more frequently by:
• men
• residents in the northeast area of the city
• those living in a single family home
• homeowners
• residents for ten to twenty years
• households with children
• eighteen to forty-four year olds
• those financially secure
"Neither" is mentioned more often by:
• those living in a townhouse or condominium
• residents for over thirty years
• households with seniors
• empty nesters
• over sixty-four year olds
• those financially insecure
Interviewees with home access to the Internet were queried:
How do you connect to the Internet at home — on a
dial-up modem, DSL, T-1 line, Cable Internet, satellite,
or wireless?
Forty-four percent connect through their cable, while 43% have a DSL line:
2011 2013
DIAL-UP MODEM .............................
1%...
7%
DSL......................................
27%..
43%
T-1 .......................................
0%...
0%
FIBER.......................................
0%...
1%
CABLE/TELEPHONE .........................
57%..44%
141
SATELLITE ................................... 1% ... 4%
WIRELESS .................................. 14%... 2%
DON'T KNOW/REFUSED....................... 0%... 0%
"DSL" is posted at a higher rate by:
• those living in a single family home
• those thinking their property taxes are high
• park and recreation program participants
• eighteen to forty-four year olds
"Cable" is indicated more often by:
• residents in the southwest area of the city
• those living in a townhouse or condominium
• households with seniors
• empty nesters
• over sixty-four year olds
Residents who have Internet access were asked:
Have you visited the City's website during the past year?
Sixty-three percent accessed the City's website during the past year:
2011 2013
YES...................................... 58%.. 63%
NO...................................... 42%.. 37%
DON'T KNOW/REFUSED ....................... 1%... 0%
"Yes" is posted at a higher rate by:
• men
• those living in a single family home
• homeowners
• those thinking their property taxes are high
• those favoring a property tax increase to maintain city services
• those who have had contact with city staff
• park and recreation program participants
• city website visitors
• bicyclists in the city
• households with children
• forty-five to fifty-four year olds
• those financially secure
"No" is selected at a higher rate by:
• women
142
• those living in a townhouse or condominium
• renters
• those unsure about a property tax increase to maintain city services
• households with seniors
• empty nesters
• over sixty-four year olds
• those financially insecure
Visitors of the city website were queried:
How would you rate the city's website — excellent, good,
only fair or poor?
Ninety-eight percent rated the website highly:
2011 2013
EXCELLENT ................................. 15%.. 23%
GOOD...................................... 79%.. 75%
ONLY FAIR ................................... 6%... 2%
POOR....................................... 0%... 0%
DON'T KNOW/REFUSED....................... 0%... 0%
Only two percent were more critical.
Ratings peak among:
• those rating the quality of life as excellent
• those thinking their property taxes are about average
• those favoring a property tax increase to maintain city services
• supporters of development incentives
• "About Town" readers
Next, ease of navigation was considered:
Were you able to find what you were looking for on the
website?
Ninety-eight percent were able to find what they sought:
YES
NO
DON'T KNOW/REFUSED
2011 2013
......... 94%..98%
.......... 5%... 2%
.......... 1%... 0%
A comparatively low two percent were unable to do so.
There are no statistically significant sub -group differences.
143
Summary and
Conclusions
Thirty-seven percent report their principal source of information about City government and its
activities is the "local newspaper." Thirty-five percent rely upon the "city newsletter" — a 13%
increase in two years — and 12% turn to the City's website. Six percent depend on the
"grapevine."
Thirty-eight percent prefer to receive City information from the "city newsletter," while 28%
would opt for the "local newspaper." "E-mail" is the preference of six percent and the "city
website," preferred by 13%. "Cable television" is the preference of five percent.
Fifty-five percent view the City publication, "About Town," as a major source of information
about the city, led by 60% who judge the "Edina Sun Current" similarly. The "grapevine" is a
major source of information for 33%, while the "city website" is a major source of information
for 21%. Between 10% and 20% deem four information sources to be major: the "Star Tribune
West Metro Section," direct mail updates, "Edina Community Channel 16," and the "Parks and
Recreation Activities Directory." The "e-mail subscription service, `City Extra"' is a major
source of information for nine percent, and city employees are key to six percent. No other
communications source is viewed as major by more than one percent of the sample.
Ninety-three percent recall receiving the City newsletter, "About Town." Ninety-three percent
report members of their household regularly read it. Ninety percent rate the format as either
"very effective" or "somewhat effective," while eight percent are more critical. Overall, 93%
rate the amount of print information they receive from the City of Edina as "about the right
amount; only three percent see "too much" and only four percent see "too little."
Seventy-three percent of the households subscribe to cable television. Nineteen percent have
satellite television, and eight percent have neither cable nor satellite television. Fifty-three
percent of cable television subscribers never watch Edina Community Channel 16, while 36%
watch at least monthly. Among viewers of Channel 16, 93% watch City Council Meetings, 80%
view City Board or Commission Meetings, 48% watch Bulletin Board messages, and 46% view
other programming, such as "Agenda:Edina," "Beyond the Badge," or "Enterprise Edina."
Eighty-four percent report access to the Internet either at home or at work. Forty-four percent use
high speed cable to connect to the Internet — down 13% in two years — while 43% use DSL — up
20% in two years -- and, seven percent have a dial-up modem. Sixty-three percent accessed the
City of Edina's home page on the Internet. Ninety-eight percent rate the City's website highly,
while only two percent rate it lower. Only two percent were unable to find the information they
sought.
144
Chapter Eight:
Conclusions and
Insights
145
Conclusions and
Insights
1. Overall, residents remained extraordinarily positive about their quality of life with "excellent'
ratings tied for the top in the Metropolitan Area. Though a 17% decrease, from 90% to 73% in
two years — occurred, the rating remained high enough to secure a tie for first place. Two issues
caused this drop: concerns about the impact of teardowns and current traffic congestion.
2. The key issues cited by residents, all three at very moderately high levels, are "high taxes,"
"housing teardowns" — a new concern in this study — and "traffic congestion." In the case of
"high taxes," the concern is still about one-half of the suburban norm. But, 34% see no serious
issues facing the City of Edina; these "boosters" are five times as high as the suburban norm.
3. The tax climate is benign within the community. Forty percent see their property taxes as
"high," and 48% regard them as "about average." The perceived value of city services — moving
from an 82% positive rating to a 93% positive rating — is among the top three suburbs in the
Metropolitan Area.
4. Edina does not mirror the rest of the Metropolitan Area in resistance to property tax increases.
Sixty-five percent — an increase of 20% in two years — favor a property tax increase to maintain
city services at their current level, while 30% oppose it. Part of the reason for this majority
support of a tax increase stems from its city service ratings, which are at the top of Metropolitan
Area suburban communities.
5. The City Staff are very well-regarded and among the top-rated in the Metropolitan Area.
Ninety-one percent rate the City Staff as either "excellent' or "good," a rating among the top
three in the Metropolitan Area. In fact, among those who report contact with the City Staff,
favorable ratings increase still further.
6. The Park and Recreation System remains the "jewel in the crown" for the community. Near
unanimity prevails in the positive evaluations of both facilities and programs, with positive
ratings in every case above 90% among users. The vast majority of residents are also satisfied
with the current mix of both facilities and programming.
7. Majorities rate each park and recreation facility as "representing" the Edina Vision State — the
goal being to make Edina the preeminent place for living, learning, raising families, and doing
business. Neighborhood parks and trails are especially highly rated, while the Edina Senior
Center, the Fred Richards Executive Golf Course, and Arneson Acres Park lag behind.
8. In considering outdoor park improvements, residents provide solid support for four
improvements: picnic shelters, barbeque and picnic areas, community gardens, and horseshoe
pits. Similarly in assessing new or improved park facilities, none of the six proposals has
majority support; the closest proposal, the construction of a new Sports Dome, splits the vote into
a near tie of 49%-47%. When supporters of any of the construction proposals for new or
improved facilities were asked about their willingness to increase taxes, the typical supporter
would favor an increase of $4.84 per month, or about $60.00 per year.
146
7. Communications efforts remain among the strongest across the Metropolitan Area. The City
Newsletter — "About Town" — and the "Edina Sun Current" are the dominant sources of
information. Seventy-three percent of the households in the community are cable television
subscribers, and, among cable subscribers tuning into Community Channel 16, a very high 93%
report watching City Council Meetings. The Internet is a key part of the communications mix,
and the 84% who have access is at the suburban average. Sixty-three percent of the internet users
in the community accessed the city website, again top-ranked in comparison with other suburbs.
An Edina "state -of -mind" strengthened further during the past two years. It still consists of
pride in the community, strong ties to the life of the city, high expectations of city services and
officials, satisfaction with the current direction of the community, and optimism about the future.
But, it can be disrupted by issues which directly impact neighborhood life, such as housing
teardowns and long-time street construction. Even with these issues, citizens perceptions of their
community only soften to less intense support, rather than switching entirely. And, there is no
reason to expect that long-term state -of -mind to change in the coming years.
147
10: rarK r5oara
o
v
• ,����nRf'ON.AI40 •
1HHH
Agenda Item #: VII.B.
From: Ann Kattreh, Parks & Recreation Director Action ❑
Discussion ❑
Date: October 8, 2013 Information
Subject: 2014-2015 Budget Presentation
Action Requested:
None.
Information / Background:
City Manager Scott Neal will present the 2014-2015 Parks & Recreation Department budget.
City of Edina • 4801 W. 50th St. • Edina, MN 55424
To: Park Board
From: Ann Kattreh, Parks & Recreation Director
Date: October 8, 2013
Subject: 2014 Fees and Charges
Agenda Item M VII.C.
Action ❑
Discussion
Information ❑x
Action Requested:
Staff requests a review and comment on the proposed 2014 Parks & Recreation Department
and Enterprise Fees and Charges. This includes Braemar Arena, Braemar Golf Course,
Centennial Lakes Park, Edinborough Park and the Edina Aquatic Center. Art Center Fees and
Charges are reviewed by the Art Center Board.
Information / Background:
Attached is a copy of the proposed Parks & Recreation Department and Enterprise Facility Fees
and Charges. Proposed fees and charges increases for 2014 are indicated by bold print.
According to City Code, the Park Board is asked to recommend fees and charges to the City
Council. The philosophy that has long been followed in the City of Edina is that fees and charges
are set at a level that accomplishes the following:
• Users pay their fair share of the costs associated with the programs and facilities they use
today and should not place that burden on future taxpayers (user based fee philosophy).
• Keep programs and activities affordable and accessible to the maximum number of
residents.
• Cover the costs associated with the activity or facility whenever possible.
• Find a way to allow all residents to participate in basic recreation programs regardless of
their ability to pay (i.e. Edina Community Foundation Grant -In -Aid Fund).
We could probably charge higher fees in some cases without seeing a significant drop in
participation, whereas higher fees in other programs would see a significant drop in participation
and/or rentals. Accessibility to all residents, however, may be significantly affected by higher fees.
I have asked staff to provide some explanations for the proposed fees and charges. You will find
those attached in the document titled: 2014 Fees and Charges with Explanations. The enterprise
managers will be available to answer any questions regarding their proposed fees.
Attachments:
2014 Fees and Charges
2014 Fees and Charges with Explanations
City of Edina • 4801 W. 50,^ St. • Edina, MN 55424
PROPOSED 2014`DRAFT PARKS AND RECREATION FEES'
PARK AND RECREATION
2013
2014
Adult Tennis Instruction
$50.00
$52.00
Youth Tennis Instruction (restructuring program)
$50.00
NA
Youth Tennis Instruction Two Days
NA
$52.00
Youth Tennis Instruction Three Days
NA
$71.00
Youth Tennis Instruction Four Days
NA
$86.00
Pee Wee Tennis
$36.00$38.00
Team Tennis
$100.00
$100.00
Tennis Camp
$99.00
$104.00
Playground
$36.00
$45.00
Fab 4 & 5
$77.00
$95.00
Small Wonders
$67.00
$69.00
Safety Cam
$35.00
$35.00
Super 6 & 7
$51.00
$62.00
Cheerleading Cam
$50.00
$50.00
Highlands Explorers
$57.00
$69.00
Challengers
$92.00
NA
Playground Pros
62.00
$75.00
Travelin' Teens
$92.00
$114.00
Playground Plus
$77.00
NA
Pre -Creators
$77.00
$95.00
Intro to Sports/Pre-Games
$77.00
$95.00
Tiny Tot Sports
$77.00
$95.00
Playground Creators
$57.00
$£9.00
Playground Performers
$57.00
$69.00
Leaders in Training
$36.00
$45.00
Fishing Clinic
$10.00
$10.00
Barnyard Boogie
$5.00/per person
$5.00/per person
Santa's Breakfast at Edinborou h Park
$10.00 Members
$15.00/Non-Members
$10.00 Members
$15.00/Non-Members
Schools Out
$25.00
$25.00
Garden Plot Rental
$25.00/10x10
$30.00/10x15 1
$35.00
Contracted
Programs
Sk hawks
Varies
Varies
Party Unit
Varies
Varies
Soccer Shots Camp_NA
Varies
Reach Education Solutions
Varies
Varies
Once Upon a Star Parties
Varies
Varies
ADULT ATHLETIC
FEES
-.'SUMMER'SOFTBALL LEAGUES
BASKETBALL
2013
$585.00
2014
$490.00
5 -Man C League
2013
2014
Men's League (formerly non-
resident team
$505.00
$570.00
Men's League - Resident
Discount Rate (formerly resident
team
$425.00
$430.00
5 -Man C League
Resident Discount
NA
$510.00
Co-Rec League (formerly non-
resident team)
$620.00
$525.00
5 -Man B League
$505.00
$570.00
Co-Rec League - Resident
Discount Rate (formerly resident
team
$460.00
$465.00
5 -Man B League
Resident Discount
NA
$510.00
Men's Double Header League
(formerly non-resident team)
$825.00
$730.00
HOCKEY
Men's Double Header League
- Resident Discount Rate
(formerly resident team
$665.00
$670.00
4 -Man League
$250.00
$305.00
Non -Resident Individual
(up to 4 players)
$26.00
NA
4 -Man League
Resident Discount
NA
$255.00
VOLLEYBALL
BROOMBALL
Officiated Leagues
$365.00
$415.00
Co-Rec League
$320.00
$370.00
Officiated Leagues - Resident
Discount Rate
NA
$365.00
Co-Rec League
Resident Discount
NA
$320.00
Non -Resident -Individual
$10.00
NA
CO-REC KICK13� :
C-Rec Kickball
$125.00
$150.00
Co-Rec League
Resident Discount
NA
$125.00
PARK DEPARTMENT RENTALS
2013
2014
2013 2014
---- A#hlet�c. Fields - ResidensTO,.i)P�k
.y F,.General Park
Areas ---
Resident Use/hour
$50.00
$50.00
_
Per field - per da $139.00
$139.00
Resident Use/day
$140.00
$140.00
Per field - per hour $50.00
$50.00
Commercial Use (i.e. T\7/hr
$80.00
$80.00
Per field - per hour $77.00
$77.00
w/li hts
Commercial use with
$135.00
$135.00
light/hr
Showmobile/day
$700.00
$700.00
- .Edina;Athletic Assoctioris_
Field user fee/participant
$11.00
$11.00
��anUalkenburg/Courtney Fields
Gymnasium user
residents' gn1y
fee/participant
$11.00
$11.00
Per field/da includes
y
Outdoor hockeyrink user
building $165.00
$165.00
fee/participant
$11.00
$11.00
Rosland Park Pathwa
- - -
Utley Park Fire.
Ring Rental`,.
Per Hour $75.00
$75.00
Fire Rin - er da
$28.00
$28.00
Per Day $225.00
$225.00 -
�rneson,Acres Park/Terrace 'Room
Only
Arneson Acres Park/Terrace )Zgq Only
Residents
Non -Residents -
Per hour, first hour $80.00
$85.00
Per hour, first hour $100.00 $105.00
Each add'I hour up to 3 hrs $50.00
$55.00
Each add'I hour up to 3 hrs $70.00 $75.00
Per day (4 hours or more) $200.00
$205.00
Per day (4 hours or more) $250.00 $270.00
A.A. rneson Acres Park/Gazebo Only
Arneson Acres Park/Ga gbo Ont .
Residents -
y Non-Resd�rlts -
1/2 day (6 hrs or less) $80.00
$85.00
_
2 day (6 hrs or less) $100.00
_
$105.00
Full day (over 6 hours) $115.00
$120.00
Full day (over 6 hours) $150.00
$155.00
rrte on�Acris >~ errace Room &Gazebo:
.ate..
Arneson Acres ParklTerrce Room&Gazebo
-Res�detats
_
-- -- --
--- ti No Residents
Per hour, first hour $115.00
$120.00
_
Per hour, first hour $135.00 $140.00
Each add'i hour up to 3 hrs $55.00
$60.00
Each add'I hour up to 3 hrs $65.00 $70.00
Per da (4 hours or more) $245.00
$250.00
Per day (4 hours or more) $289.00 $294.00
_ s h�t7f dia �.,
'a ) ct Q,t h`elter Re_ntals full d�X_ r, _Picnic Shelte�,Ret tZl
Chowen Park $44.00
$44.00
Chowen Park $28.00 $28.00
Sherwood Park $44.00
$44.00
Sherwood Park $28.00 $28.00
Wooddale Park $44.00
$44.00
Wooddale Park $28.00 $28.00
Rosland Park $155.00
$155.00
Braemar Park $44.00
$44.00
x,f,,)'ark She)#er Btiildrn s'Rentals full`da)
_Park Shelter Buildings Rentals ohalf-da )
Cornelia School Park $105.00
$105.00
Cornelia School Park $70.00 $70.00
Todd Park $105.00
$105.00
Todd Park $70.00 $70.00
Walnut Ridge Park $105.00
$105.00
Walnut Ridge Park $70.00 11 $70.00
Weber Park $105.00
$105.00
Weber Park $70.0:07-r--$70.00
BRAEMAR GOLF COURSE
2013
2014
Green Fees'
18 hole - non -patron
$39.00
$39.00/$42.00*
18 hole - patron
$31.00
$31.00/$32.00*
Senior - patron (age 62 and older)
$29.00
$29.00/$30.00*
Senior - non -patron (age 62 and older)
$37.00
$37.00/$39.00*
9 hole - non -patron
$20.00
$20.00/&21.00*
9 hole - patron
$16.00
$16.00/$17.00*
Masters Senior (Patrons age 75 and older)
$25.00
$25.00/$27.00*
College Age Rate
$26.00
$26.00/$30.00*
Junior 18 Hole Rate
$19.00
$20.00
Junior 9 Hole Rate
$11.00
$12.00
GROUP FEES - 18 holes
GROUP FEES - 9 holes
__ $47.00
$24.00
$49.00
$25.00
Patron Cards
Resident Patron Card before April 1
$75.00
$75.00
Resident Patron Card after March 30
$80.00
$80.00
Non -Resident Patron Card before April 1
$90.00
$90.00
Non -Resident Patron Card after March 31
$95.00
$95.00
Computerized Handicaps
Resident
$27.00
$27.00
Non -Resident
$32.00
$32.00
Lockers
Men's 72 inch
$40.00
$40.00
Men's 42 inch
$30.00
$30.00
Ladies 72 inch
$20.00
$20.00
Club Storage
$50.00
$50.00
Club Rental
$10.00/$25.00
NAI$25.00
Push Carts - 9 Hole
$4.00
$5.00
Push Carts - 18 Hole
$6.00
$7.00
Golf Cars
18 holes
$30.00
$31.00
9 holes
$18.00
$19.00
Group Car Fees
$37.00
$38.00
Group Golf Lessons
Adult
$105.00
$105.00
Junior
$50.00
$50.00
Braemar Room
Resident - wedding related
$900.00
$1,000.00
Non-residents - wedding related
$1,100.00
$1,200.00
Other events $375.00/$1,100.00
$375.00/$1,200.00
Braemar Driving
Range,7.
Bucket
$7.75
$7.75
-Large
Small Bucket
$5.25
$5.25
Warm -U Bucket
$3.00
$3.00
*Weekend rate Friday through Sunday.
BRAEMAR EXECUTIVE COURSE AND FRED RICHARDS COURSE
GOLF DOME
2013
2014
- Green Fees
$8.75
Senior Bucket
Adult non -patron
$14.50
$15.50
Adult patron
$11.50
$12.50
Junior
$9.00
$10.00
Junior — 10 Round Card
$70.00
$75.00
Patron Cards
Adults Only 18 and older$25.00
$25.00
MOL., Golf Cars
Golf Cars (everyone)
$14.00
$15.00
Pull Carts
$3.00
$3.00
Group Fees
$17.00
$18.00
GOLF DOME
Large Bucket
$8.25
$8.75
Senior Bucket
$7.75
$8.25
Time Golf % hour
$12.00
$12.50
Hourly Field Rental
$150.00
$175.00
EDINBOROUGH PARK
"
Resident
2013
2014
"Pool & Track"
Daily Passes
$7.00
Pool & Track Daily Passes Residents/Non-Residents)
1- ��
$7.00
_$7.00
,,.:_ _ �;`Pool 8�Track" Season -Passes _
Free w/ paid child Free w/ paid child
Edina Individual _
$260.00
$260.00
Each Additional Member
$90.00
$90.00
Non -Edina Individual
$290.00
$290.00
Each Additional Member
$100.00
$100.00
Locker Rental
$0.25
$0.25
Birthday Part Pack; es/2-Hbtars r ,� £.;
.. ,. _
Adventure Package
$140.00
$160.00
Peak Package
$90.00
$100.00
BUILDING RENTALS- Non -Exclusive Rentals/Hr
Great Hall
$350.00
$350.00
Theater - -- - -
$250.00
$250.00
Grotto
$200.00
$200.00
Adventure Peak
$300.00
$300.00
Pool (swim team only)
$45.00
$45.00
Gornm?er� I`PFioo Shoot Hourl)
Domestic Photo Shoot fou)
2013 2014
Resident
Non-resident
2013 2014
Any Park Area $250.00
$250.00
Any Park Area
$200.00
$200.00
Blocked Off
Blocked_ Off
Grotto $250.00
$250.00
Grotto
$200.00
$200.00
Theatre $250.00
$250.00
Theatre
$200.00
$200.00
Great Hall $350.00
$350.00
Great Hall
$350.00
$350.00
EDINBOROUGH PARK "PLAYPARK"
"
Resident
2013
Pla ark Dail Admission
$7.00
2014
Non-resident
$7.00
$7.00
Children Under 12 Months
FREE
FREE
Adults
Free w/ paid child Free w/ paid child
Edinborou h Association Members Daily Pass $6.00
$6.00
park Punch Pass -10 Uses
Resident
$60.00
$60.00
Non-resident
$60.00
$60.00
Resident: Season Pass .
First Member
$85.00
$85.00
Each Additional Member
$65.00____L_$65.00
Nort-Resident Season Pass :4'
First Member
$110.00
$110.00
Each Additional Member
$90.00
$90.00
Resident
Non-resident
Total Facility Da ly Admission
$12.00
$12.00
$12.00
$12.00
**We will be charging sales tax (7.275%) to all of our fees, charges and purchases
AQUATIC CENTER
..
2013 2014
season Tickets .,
Resident Family:
First 2 members
_
*$87.50/$97.50
*$87.50/$97.50
Each additional member
$47.50
$47.50
Maximum 8 members
$382.50
$382.50
Resident Individual
*47.00/$52.00
*47.00/$52.00
Non -Resident Family:
First 2 members
*$102.50/$112.50
*$102.50/$112.50
Each additional member
$52.50
$52.50
Maximum 8 members
$427.50
$427.50
Non -Resident Individual
$57.00/$62.00
$57.00/$62.00
Season FlowRider additional per person
*$42.50/$47.50
*$42.50/$47.50
Dailly Admissions
Daily Admission (resident & non-resident)
$10.00
$10.00
Admission after 6 pm
$8.00
$8.00
Daily Admission FlowRider additional per
person $5.00
$5.00
Aquaticlnstruction
Aqua tic Instruction
Contracted
Contracted
• Early Bird Special if purchased no later than April 30, 2014.
• Prices DO NOT include tax.
ARENA
2013
2014
Hourly Rate (as of 9/13)
$205.00
$210.00
Off Season Non-Prime
$150.00
$155.00
Off Season Prime (Sun-Thurs Evening.)
$160.00
$165.00
Open skating Youth and Adult
$5.00
$5.00
Skate Rental
$3.00
$3.00
Skate Shar enin
$5.00
NA
r-: Season Tickets
---
set first week of Se ��ember
Resident Family:
First —2members
$115.00
$115.00
Each additional member
$10.00
$10.00
Maximum (7persons)
$165.00
$165.00
Resident Individual
$105.00
$105.00
Non-Resident Family:
First 2 members
$130.00
$130.00
Each additional member
$10.00
$10.00
Maximum 7persons)
$180.00
$180.00
Non-Resident Individual
$115.00
$115.00
Classes
Classes- 30 or 60 minutes
NA
$11.751$22.50
Classes — 8 week sessions, 30 or 60 minutes
$99.00/$185.00
NA
EDINA SENIOR CENTER
_
Fees3
2013
2014
Golf Lea ue Membership Richards Golf Course
$12.00
$12.00
55+ Softball League Membership (Van Valkenburg)
$50.00
NA
Bowling League Membership
$10.00
$11.00
Edina Senior Center Membership
$17.00/$27.00
$17.00/$27.00
Greeting Cards
$1.50
$1.50
Trips & Tours - Members
$2.50
$3.26
Tri s & Tours - Non -Members
NA
$5.25
Defensive Driving - 4 hr. class
$22.00
$22.00
Elder Learning Institute Classes
$18.00
$20.00
Card Tournaments
$1.001person
$1.001person
Social Card Groups(per person/per da
$.25
$.25
Podiatrist
$2.00/Patient
$3.00/patient
CommunityEducation (per class er da
$2.00/person
NA
Room Rental
Fireside Room & Classrooms per hour - 2 hr. min.
$42.90
NA
Fireside Room & Classrooms per da
$150.20
NA
.Gathering/Grandview Room per hour - 2 hr. min.
$53.60
NA
Gathering/ randview Room per da
$203.80
NA
Classroom or Grandview Room - Resident (2 hr, min.)
NA
$40.00/hr.
Classroom or Grandview Room - Non-resident (2 hr, min.)
NA
$45.00/hr.
Classroom - Resident - more than 4 hours
NA
$150.00
Classroom -Non-resident -more than 4 hours
NA
$200.00
Fireside Room - per day - Resident
NA
$170.00
Fireside Room - per day - Non-resident
NA
$200.00
Fireside Room - per hour - Resident
NA
$50.00
Fireside Room - per hour - Non-resident
NA
$60.00
Wall Art Display Rental
15% of sale
15% of sale
Eq�,tp nt Rental
Television/VCR/DVD
$10.70
$12.00
Overhead Projector
$5.40
$7.00
Portable Screen
$5.40
$7.00.
Contracted Programs
2013
PARKS AND RECREATION
Programs
2013.
2014
Explanation
Adult Tennis Instruction
$50.00
$52.00
First increase since 2010; also helps increase staff wages for return staff
Youth Tennis Instruction
$50.00
NA
New Program Structure
Youth Tennis Instruction 2 days
NA
$52.00
First increase since 2010; also helps increase staff wages for return staff
Youth Tennis Instruction 3 days
NA
$71.00
Varies
Youth Tennis Instruction 4 days
NA
$86.00
Pee Wee Tennis
$36.00
$38.00
IFirst increase since 2010; also helps increase staffwages for return staff
Team Tennis
$100.00
$100.00
_
Tennis Camp
$99.00
$104.00
First increase since 2010; also increase to cover camp costs
Playground
$36.00
$45.00
Adding one week of programming; staff wage increase
Fab 4 & 5
$77.00
$95.00
Adding one week of programming; staff wage increase
Small Wonders
$67.00
$69.00
Has not been increased since 2010
Safety Camp
$35.00
$35.00
Super 6 & 7
$51.00
$62.00
Adding one week of programming; staff wage increase
Cheerleading Camp
$50.00
$50.00
Highlands Explorers
$57.00
$69.00
Adding one week of programming; staff wage increase
Playground Pros
$62.00 1
$75.00
Adding one week of programming; staff wage increase
Travelin' Teens
$92.00
$114.00
Adding one week of programming; staff wage increase; t -shirts for participants
Pre -Creators
$77.00
$95.00
Adding one week of programming; staff wage increase
Intro to Sports/Pre-Games
$77.00
$95.00
Adding one week of programming; staffwage increase
Tiny Tot Sports
$77.00
$95.00
Adding one week of programming; staff wage increase
Playground Creators
$57.00
$69.00
Adding one week of programming; staff wage increase
Playground Performers
$57.00
$69.00
Adding one week of programming; staff wage increase
Leaders in Training
$36.00 1
$45.00
Adding one week of programming; staff wage increase
Fishing Clinic
$10.00
$10.00
N/A
Barnyard Boogie (per person)
$5.00
$5.00
Santa's Breakfast- Members
$10.00
$10.00
Santa's Breakfast - Non-members
$15.00
$15.00
Schools Out
$25.00
$25.00
Garden Plot Rental
$25.0010x10/$30.00
1()X15$27.00
$35.00
Due to upgrades including permanent water source, average plot rental cost of 15 MN cities is
Contracted Programs
2013
2014
Skyhawks
varies
Varies
Fees set by contractors 20% goes to Parks & Recreation
Party Unit
Varies
Varies
Fees set by contractors 209 goes to Parks & Recreation
Soccer Shots Camp
NA
Varies
Fees set by contractors 20% goes to Parks & Recreation
Reach Education Solutions
Varies
Varies
Fees set by contractors 20% goes to Parks & Recreation
Once Upon a Star Parties
Varies
Varies
Fees set by contractors 209 goes to Parks & Recreation
ADULT ATHLETIC FEES
Summer Softball Leagues - New Fee Structure
-. 2013
.2014
Explanation
Men's League (formerly Men's Non -Resident)
$585.00
$490.00
League numbers are down, need to stay competitive with neighboring communities.
Men's League Resident Discount Rate (formerly
$425.00
$430.00
5 -Man B League Resident Discount
Men's Resident)
M
$510.00
Co-Rec League (formerly Co-Rec Non -Resident)
$620.00
$525.00
League numbers are down, need to stay competitive with neighboring communities.
Co-Rec League - Resident Discount Rate (formerly Co -
$460.00
$465.00
Fee Resident)
Men's Double Header League (formerly Men's Double
$825.00
$730.00
League numbers are down, need to stay competitive with neighboring communities.
Header Non -Resident)
Men's Double Header League - Resident Discount
$665.00
$670.00
Rate (formerly Men's Double Header Resident)
Non -Resident Individual (up to4players)
$26.00
NA
Volleyball - New Fee Structure
2013
2014 Explanation
Officiated League
$365.00
$415.00 Revised fee structure
Officiated League - Resident Discount Rate
NA
$365.00
Non -Resident (Individual)
$10.00
NA
Basketball - New Fee Structure
2013
2014 Explanation
5 -Man C.League
$505.00
$570.00 Revised fee structure
5 -Man C League Resident Discount
NA
$510.00
5 -Man B League
$505.00
$570.00
5 -Man B League Resident Discount
NA
$510.00
Hockey' -New. Fee Structure 2013 ' 2034 Explanation
I -Man League $250.00 $305.00 Revised fee structure
I -Man League Resident Discount NA $255.00
Broomball - New Fee Structure 2013 2014 Explanation
:o-Rec League $320.00 $370.00 Revised fee structure
:o-Rec League Resident Discount NA $320.00
Co-Rec Kickball -New Fee Structure 2013 2014 1 Explanation
:o-Rec Kickball $125.00 $150.00 lRevised fee structure
:o-Rec Kickball Resident Discount NA $125.00
Athletic Fields- Residents Only
2013
PARK DEPARTMENT RENTALS
General Park Areas
2013
2014 Explanation
Resident Use/hour
$50.00
$50.00 No increase in rental fees. Increased fees in 2012
Resident Use/day
$140.00
$140.00
Commercial Use (i.e. TV)/hr.
$80.00
$80.00
Commercial use with light/hr
$135.00
$135.00
Showmobile/day
$700.00
$700.00
Athletic Fields- Residents Only
2013
2014 Explanation
Per field - per day
$139.00
$139.00 No increase in rental fees.
Per field - per hour
$50.00
$50.00
Per field - per hour w/lights
$77.00
$77.00
Van Valkenburg/Courtney Fields (residentsonly) 2013 2014 1 Explanation
Per field/day includes building $165.D0 $165.00 No increase in rental fees.
'RoslandPark Pathway (residents only) 2013 2014 1Explanation
Per Hour $75.00 $75.00 INo increase in rental fees. Increased fees in 2012
Per Day $225.00 $225.00
Utley Park fire Ring Rental (-idents only) 2013 2014 Explanation
Fire Ring - per day $28.00 $28.00 No increase in rental fee.
ARNESON ACRES 7 RESIDENTS
2013.
2014 Explanation
Terrace Room Only
Per hour, first hour
$80.00
$85.00 $5 increase in rental fee for all rental areas at Arneson Acres.
Each additional hour up to 3 hours
$50.00
$55.00
Per day (4 hours or more)
$200.00
$205.00
Gazebo Only
Half day (6 hrs. or less)
$80.00
1 $85.00
Full Day (over 6 hrs.)
$115.00
$120.00
Terrace Room & Gazebo
Per hour, first hour
$115.00
$120.00
Each additional hour up to 3 hours
$55.00
$60.00
Per day (4 hours or more)
$245.00
$250.00
PICNIC SHELTER RENTALS (residentsonly)
2013
PARK DEPARTMENT RENTALS - continued
-ARNESON ACRES - NON-RESIDENTS
2013
2014 Explanation
Terrace Room Only
$44.00
$44.00
Per hour, first hour
$100.00
$105.00
Each additional hour up to 3 hours
$70.00
$75.00
Per day (4 hours or more)
$250.00
$270.00 Figure provided in 2013 was inaccurate
Gazebo Only
$44.00
$44.00
Half day (6 hrs. or less)
$100.00
$105.00
Full Day (over 6 hrs.)
$150.00
$155.00
Terrace Room & Gazebo
Per hour, first hour
$135.00
$140.00
Each additional hour up to 3 hours
$65.00
$70.00
Per day (4 hours or more)
$289.00
$294.00
PICNIC SHELTER RENTALS (residentsonly)
2013
2014 Explanation
Chowen Park - half-day
$28.00
$28.00 No increase in rental fees for any picnic shelter. Increased fees in 2012
Chowen Park - full-day
$44.00
$44.00
Sherwood Park- half-day
$28.00
$28.00
SherwoodPark- full-day
$44.00
$44.00
WooddalePark- half-day
$28.00
$28.00
WooddalePark- full-day
$44.00
$44.00
RoslandPark- full-day ONLY
$155.00
$155.00
Braemar Park - full day ONLY
$44.00
$44.00
PARK SHELTER BUILDINGS RENTALS (residents only);
2013
2014 Explanation
Cornelia School Park - half-day
$70.00
$70.00 No increase in rental fees for any park shelter building. Increased fees in 2012
Cornelia School Park - full-day
$105.00
$105.00
Todd Park- half-day
$70.00
$70.00
Todd Park - full-day
$105.00
$105.00
Walnut Ridge Park- half-day
$70.00
$70.00
Walnut Ridge Park -full-day
$105.00
$105.00
Weber Park - half -day
$70.00
$70.00
WeberPark- full-day
$105.00
$105,00
EDINAATHLETICASSOCIATIONS
2013
2014 Explanation
Field user fee/participant
$11.00
$11.00 No increase recommended.
Gymnaisumuser fee/participant
$11.00
$11.00
Outdoor hockey rink user fee/participant
$11.00
$11.00
Patron and Non -Patron Cards
2013
BRAEMAR GOLF COURSE
..Green Fees
2013
2014
Explanation
18 hole - non -patron
$39.00
$39.00/$42.00
Adding weekend rate Fri -Sun for Reg. Course
18 hole - patron
$31.00
$31.00/$32.00
Adding weekend rate Fri -Sun for Reg. Course
Senior - patron (age 62 and older)
$29.00
$29.00/$30.00
Adding weekend rate Fri -Sun for Reg. Course
Senior - non -patron (age 62 and older)
$37.00
$37.00/$39.00
Adding weekend rate Fri -Sun for Reg. Course
9 hole - non -patron
$20.00
$20.00/$21.00
Adding weekend rate Fri -Sun for Reg. Course
9 hole - patron
$16.00
$16.00/$17.00
Adding weekend rate Fri -Sun for Reg. Course
Masters Senior (patrons age 75 and older)
$25.00
$25.00/$27.00
Adding weekend rate Fri -Sun for Reg. Course
College Age Rate
$26.00
$26.00/$30.00
Adding weekend rate Fri -Sun for Reg. Course
Junior 18 Hole Rate
$20.00
Junior 9 Hole Rate
$12.00
GROUP FEES -18 HOLES
E$47.00
$49.00
GROUP FEES-9HOLE5
$25.00
Patron and Non -Patron Cards
2013
2014 Explanation
Resident Patron Card Before April 1
$75.00
$75.00
Resident Patron Card After March 31
$80.00
$80.00
Non -Resident Patron Card Before April
$90.00
$90.00
Non -Resident Patron Card After March 31
$95.00
$95.00
Computerized Handicaps 2013 2014 Explanation
Resident $27.00 $27.00
Non -Resident $32.00 1 $32.00
Lockers
2013
2.014 Explanation
Men's 72 inch
$40.00
$40.00
Men's 42 inch
$30.00
$30.00
Ladies 72 inch
$20.00
$20.00
Club Storage
$50.00
$50.00
Club Rental
*$10.00/$25.00
$25.00 Eliminating "basic" club set rental
Push Carts - 9 Hole
$4.00
$5.00
Push Carts -18 Hole
$6.00
$7.00
Golf Cars 2013
.2014 Explanation
18 holes $30.00
$31.00
9 holes $18.00
$19.00
Group Car Fees $37.00
$38.00
BRAEMAR GOLF COURSE -continued
Group Golf Lessons 2013 2014 Explanation
Adult $105.OD $105.00
Junior $50.00 $50.00
Braemar Room 2013
^2014 Explanation
Resident - Wedding Related $900.00
$1,000.00
Non -Residents - Wedding Related $1,100.00
$1,200.00
Other events $375.00/$1,100.00
$375.00/$1,200.00 _
Braemar Driving Range C 2013
2014 Explanation
Large bucket $7.75
$7.75
Small bucket $5.25
$5.25
Warm-up bucket $3.00
$3.00
Golf Cars 2013
%BRAEMAR EXECUTIVE COURSE AND FRED 'RICHARDSCOURSE
" Greens Fees
2013 2014 Explanation
Adult non -patron
$14.50 $15.50
Adult patron
$11.50 $12.50
Junior
$9.00 $10.00
Junior -10 Round Card
$70.00 $75.00
Golf Cars 2013
2014 Explanation
Golf Cars (everyone) $14.00
$15.00
Pull Carts $3.00
$3.00
Group Fees $17.00
$7.8.00
Patron Cards 2013 2014 Explanation
Adults Only (18 and older) $25.00 $25.00.
-
GOLF DOME
2013
2014
Explanation
Large bucket
$8.25
$8.75
New dome pricing.
Senior bucket
$7.75
$8.25
New dome pricing.
Time Golf 1/2 hour
$12.00
$12.50
New dome pricing.
Hourly Field Rental
$150.00
$175.00
New dome pricing.
Birthday Party Packages/2'Hours 2013 2014 Explanation
Adventure Package $140.00 $160.00 Great value. Package underpriced forwhat is included.
Peak Package $90.00 1 $100.00 IGreatvalue. Package underpriced for what is included.
Building Rentals/Non-Exclusive Rentals/Hr
2013
EDINBOROUGH PARK
Pool &Track
2013
2014 Explanation
Pool & Track daily passes residents/non-residents
$7.00
$7.00
Edina Individual Season Pass
$260.00
$260.00
Each additional member
$90.00
$90.00
Non -Edina Individual Season Pass
$290.00
$290.00
Each additional member
$100.00
$100.00
Locker Rental
$0.25
$0.25
Birthday Party Packages/2'Hours 2013 2014 Explanation
Adventure Package $140.00 $160.00 Great value. Package underpriced forwhat is included.
Peak Package $90.00 1 $100.00 IGreatvalue. Package underpriced for what is included.
Building Rentals/Non-Exclusive Rentals/Hr
2013
2014 Explanation
Great Hall
$350.00
$350.00
Theater
$250.00
$250.00
Grotto
$200.00
$200.00
Adventure Peak
$300.00
$300.00
Pool (swim team only)
$45.00
$45.00
Commercial Photo Shoot (hourly)
2013
2014 Explanation
Any park area blocked off
$250.00
$250.00
Grotto
$250.00
$250.00
Theatre
$250.00
$250.00
Great Hall
$350.00
1 $350.00
Domestic Photo Shoot (hourly)
2013
2014 Explanation
Any park area blocked off
$200.00
$200.00
Grotto
$200.00
$200.00
Theatre
$200.00
$200.00
Great Hall
$350.00
$350.00
Playpark Punch Pass -10 uses 2013 2014 Explanation
Resident $6000 $60.00 Punch pass increased in 2013. We are higher than other like providers.
Non -Resident $60.00 $60.00 Punch pass increased in 2013. We are higher than other like providers.
Resident Season Pass - 2013 2014 Explanation
Each Member $85.00 $85.00
Each additional member $65.00 $65.00
Non-ResidentSeason Pass', 2013 2014 Explanation
First Member $110.00 $110.00
Each additional member $90.00 $90.00
Total rFacilityDaily Admission 2013 2014 Explanation
Resident $12.00 $12.00
Non-resident $12.00 $12.00
We will be charging sales tax (7.275%) to all of our fees, charges and purchases
EDINBOROUGH PARK "PLAY PARK"
` Playpark Daily Admission
2013
2014 1 Explanation
Resident
$7.00
$7.00 1 Daily admission increased in 2013. We are higher than other like providers.
Non -Resident
Children under 12 months
$7.00
Free -
$7.00 Daily admission increased in 2013. We are higher than other like providers.
Free
Adults
Free w/paid child
Free w/paid child
Edinborough Association Members Daily Pass
$6.00
$6.00
Playpark Punch Pass -10 uses 2013 2014 Explanation
Resident $6000 $60.00 Punch pass increased in 2013. We are higher than other like providers.
Non -Resident $60.00 $60.00 Punch pass increased in 2013. We are higher than other like providers.
Resident Season Pass - 2013 2014 Explanation
Each Member $85.00 $85.00
Each additional member $65.00 $65.00
Non-ResidentSeason Pass', 2013 2014 Explanation
First Member $110.00 $110.00
Each additional member $90.00 $90.00
Total rFacilityDaily Admission 2013 2014 Explanation
Resident $12.00 $12.00
Non-resident $12.00 $12.00
We will be charging sales tax (7.275%) to all of our fees, charges and purchases
Daily Admissions
2013
AQUATIC CENTER
' Season Tickets
2013
.2014 Explanation
Resident Family:
$8.00
Resident rates are competitive, yet higher than similar facilities.
First 2 Members
*$87.50/$97.50
*$87.50/$97.50
Each Additional Member
$47.50
$47.50
Maximum (8 members)
$382.50
$382.50
Resident Individual
*$47.00/$52.00
*$47.00/$52.00
Non -Resident Family:
I Non -Resident rates are competitive, yet higher than similar facilities.
First 2 members
*$102.50/$112.50
1 *$102.50/$112.50
Each additional member
$52.50
$52.50
Maximum (8 members)
$427.50
$427.50
Non -Resident Individual
$57.00/$62.00
$57.00/$62.00
Season FlowRider additional per person
*$42.50/$47.50
*$42.50/$47.50
Daily Admissions
2013
2014 1Explanation
Daily Admission (resident & non-resident)
$10.00
$10.00 Rates are competitive, yet higher than similar facilities.
Admission after 6 p.m.
$8.00
$8.00
Daily Admission FlowRiderAdd'I per person
$5.00
$5.00
Aquatic Instruction 2013 2014 Explanation
Aquatic Instruction Contracted Contracted
*Early Bird Special if purchased no later than April 30, 2014
*Prices DO NOT include tax
Building Rentals 2013 1 2014 1 Explanation
/2 day - Salon M-TH $250.00 1 $250.00 Weekday rental demand is down. Last increase was in 2012.
inday- 1/2 day Salon $400.00 1 $400.00 1 Increased in 2013.
Weekend Rental - 6 hour period 2013 2014 Explanation
riday evening $1,150.00 $1,150.00 Demand is flat after 3 consecutive years of increases,
aturday evening $1,150.00 $1,150.00 Demand is flat after 3 consecutive years of Increases.
Amphitheater Rental 2013 2014 Explanation
mphitheater Rental $275.00 $275.00
ommercial Photo Shoot $50.00/hr. $50.00/hr.
Champion. Putting X2013 2014 Explanation
hole $5.00 $5.00
8 hole $9.00 $9.00 Last increase was in 2012.
'dawn Games =.2013 2014 1 Explanation
Per Court $16.00/hr. $20.00/hr. I Last increase was 2011. Anticipate revenue increase of $3,000 if approved.
CENTENNIAL LAKES
Rental Concession Items 2013
2014 Explanation
Paddle Boats - 4 person boat 1/2 hour $8.00
$8.00
Winter sled per hour $7.00
$7.00
Ice Skate $5.00
$6.00 Last increase was 2009. Anticipate revenue increase of $8,000 if approved.
Building Rentals 2013 1 2014 1 Explanation
/2 day - Salon M-TH $250.00 1 $250.00 Weekday rental demand is down. Last increase was in 2012.
inday- 1/2 day Salon $400.00 1 $400.00 1 Increased in 2013.
Weekend Rental - 6 hour period 2013 2014 Explanation
riday evening $1,150.00 $1,150.00 Demand is flat after 3 consecutive years of increases,
aturday evening $1,150.00 $1,150.00 Demand is flat after 3 consecutive years of Increases.
Amphitheater Rental 2013 2014 Explanation
mphitheater Rental $275.00 $275.00
ommercial Photo Shoot $50.00/hr. $50.00/hr.
Champion. Putting X2013 2014 Explanation
hole $5.00 $5.00
8 hole $9.00 $9.00 Last increase was in 2012.
'dawn Games =.2013 2014 1 Explanation
Per Court $16.00/hr. $20.00/hr. I Last increase was 2011. Anticipate revenue increase of $3,000 if approved.
Season Tickets (set the first week of September)
2013
ARENA
Rates
-2013
2014 Explanation
Hourly Rate (as of 9/13)
$205.00
$210.00
Off -Season Non -Prime
$150.00
$155.00
Off -Season Prime (Sun-Thurs Evening)
$160.00
$165.00
Open skating (youth and adult)
$5.00
$5.00
Skate Rental
$3.00
$3.00
Skate Sharpening
$5.00
$0.00
Season Tickets (set the first week of September)
2013
2014 Explanation
Resident Family:
No increase in memberships, trying to recruit additional skaters.
First 2 members
$115.00
$115.00
Each additional member
$10.00
$10.00
Maximum (7 persons)
$165.00
$165.00
Resident Individual
$105.00
$105.00
Non -Resident Family:
No increase in memberships, trying to recruit additional skaters.
First 2 members
$130.00
$130.00
Each additional member
$10.00
$10.00
Maximum (7 persons)
$180.00
$180.00
Non -Resident Individual
$115.00
$115.00
Classes New Class Structure : .2013 1 2014 1 Explanation
Classes - 30 or 60 minutes 1 $99.00/$185.00 1 $11.75/$22.50 INumber of class sessions will vary. Amount will now be per class vs. per session.
Room Rental - New Fee Structure
2013
EDINASENIOR CENTER ' -.
Fees
2013
2014
Explanation
Golf league membership (Richards Golf Course)
.$12.00
$12.00
$53.60
55+ Softball League Membership (Van Valkenburg)
$50.00
NA
This is set by the League.
Bowling League Membership
$10.00
$11.00
Price hasn't increased in over 3 years.
Edina Senior Center Membership
$17.00/$27.00
$17.00/$27.00
No price increase recommended.
Greeting Cards
$1.50
$1.50
No price increase recommended.
Trips & Tours
$2.50
$3.25
Last increase was before 2010.
Trips & Tours - Non -Members
NA
$5.25
Incresed the price for trips for non Senior Center members.
Defensive Driving - 4 hr class
$22.00
$22.00
No price increase recommended.
Elder Learning Institute Classes
$18.00
$20.00
Last increase was before 2010.
Card Tournaments
$1.00/person
$1.00/person
No price increase recommended.
Social Card Groups (per person, per day)
$0.25
$0.25
No price increase recommended.
Podiatrist
$2.00/patient
$3.00/patient
Last increase was before 2010.
Community Education (per person/per class/per day)
$2.00
NA
jWe do not charge Community Education a rental fee.
Room Rental - New Fee Structure
2013
2014 Explanation
Fireside Room & Classrooms per hr. (2 hr. min.)
$42.90
NA
Fireside Room & Classrooms per day
$150.20
NA
Gathering/Grandview Room per hr. (2 hr. min.)
$53.60
NA
Gathering/Grandview Room per day
$203.80
NA
Classroom or Grandview Room- Resident (2 hr. min.)
NA
$40.00/hr.
Classroom or Grandview Room- Non-resident (2 hr.
min.)
NA
$45.00/hr.
Classroom - resident- more than 4 hours
NA
$150.00
Classroom - non-resident - more than 4 hours
NA
$200.00
Fireside Room per day - Resident
NA
$170.00
Fireside Room per day - Non-resident
NA
$200.00
Fireside Room per hour- Resident
NA
$50.00
FiresideRoomperhour- Non-resident
NA
$60.00
WalIart d!splay rental
15% of sale
15% of sale
Equipment Rental
2013 2014 - Explanation
Television/VCR/DVD
$10.70 $12.00 Last increase was before 2010.
Overhead Projector
$5.40 $7.00 Last increase was before 2010.
Portable Screen
$5.40 $7.00 Last increase was before 2010.
City of Edina • 4801 W. 501h St. • Edina, MN 55424
Cn
.�y
JR86
� Item #: VIII.A.
Action ❑
Discussion ❑
iformation ❑x
e Council Meetings.
City Council Updates
September 17, 2013
• Approved a plan to replace the ceiling over the west arena at Braemar Arena,
Agreed to the terms of two bond sales. The first bond issue was for $8,265,000. The bonds will
be used to fund street and other infrastructure improvements. The second bond issue was for
$1,125,000. These funds will be used for the golf dome project.
October 1, 2013
Nothing to report for Parks & Recreation
To: Park Board
From: Ann Kattreh
Parks and Recreation Director
Date: October 8, 2013
Subject: Veteran's Memorial Committee, August 23, 2013 Minutes
Action Requested:
No Action is Necessary.
Information / Background:
Agenda Item #: VIII.B.
Action ❑
Discussion ❑
Information N
Attached are the approved minutes from the Veteran's Memorial Committee meeting held on August 23,
2013.
City of Edina • 4801 W. 501h St. • Edina, MN 55424
MINUTES
OF THE REGULAR MEETING OF THE
VETERANS MEMORIAL COMMITTEE
HELD AT CITY HALL
AUGUST 23, 2013
7:30 AM
1. CALL TO ORDER
Chairman Olson called the meeting to order at 7:35 am
ll. ROLLCALL
Answering roll call were Members Cardarelle, Christiaansen, Crain, Elliot, Kojetin,
Olson, and Schwartz.
Staff in attendance: Kristin Aarsvold, Edina Park and Recreation Department
Supervisor
Others in attendance: None.
ill. APPROVAL OF MEETING AGENDA
Motion by Member Cardarelle and seconded by Member Kojetin to approve the
meeting agenda, as presented.
Ayes: Cardarelle, Christiaansen, Crain, Elliot, Kojetin, Olson, and Schwartz. Motion
carried.
IV. ADOPTION OF CONSENT AGENDA
A. Approval of the June 21, 2013 Veterans Memorial Committee Meeting
Minutes.
Motion by Member Kojetin and seconded by Member Cardarelle to approve the
meeting minutes from the June 21, 2013 meeting as presented.
Ayes: Cardarelle, Christiaansen, Crain, Elliot, Kojetin, Olson, and Schwartz. Motion
carried.
V. COMMUNITY COMMENT
There were no members of the general public present at the meeting.
Vl. INTRODUCTION OF NEW MEMBERS
Chair Olson introduced the newest members of the Board and asked that they tell the
Committee a bit about themselves,
A. Peter Crain
Peter Crain stated that he owns a construction company based in Edina and has also
been involved on the Parade Committee for a few years.
B. Lance Elliott
Lance Elliott stated that he is a Civil Engineer and owns a civil engineering and
construction company. He advised that he has five children and also lives in Edina.
He advised that he has 15 years of experience in design build projects, similar to this
type of project. He confirmed that he was brought into the Committee through his
neighbor, Peter Crain, as they believed that together they could assist in the project.
Vll. THOUGHTS ON GOING FORWARD
A. Retain Elliott Design
Chair Olson stated that SEH has quoted an additional $38,000 for the site plans. He
noted that Member Elliott would be willing to charge $19,000 and donate the additional
$19,000 in a gift in kind. He stated that he has spoken with City Manager Scott Neal
and the City is willing to pay the $19,000 so that the Committee will not have to dip into
their funds. He confirmed that the Committee Members were comfortable hiring
Member Elliott to complete the work.
Member Schwartz stated that he did not believe that the Committee has any loyalty to
SEH and was excited to see a member of the community and a Member of the.
Committee involved in the project.
Member Christiaansen stated that the Committee should recognize that there may be
changes and tweaks going forward and noted that it would be helpful to be aware of
cost savings measures as this moves forward.
Member Elliott stated that his intent would be to have an end project that meets the
concept plan developed by SEH. He stated that during the design phase he will show
alternatives including the materials proposed by SEH as well as additional materials
that the Committee could choose.
Chair Olson was encouraged that the right people were now on the Committee to
assist in this portion of the project and noted that Members can now focus on their area
of expertise as this project is actually moving forward. He questioned how the payment
to Member Elliott should occur.
Member Elliott stated that he is flexible with payment timing.
Member Crain stated that usually there is a retainer of 10 percent and then the
remaining balance could be paid when the work is complete or the payment could be
split throughout the process into two payments. He stated that possibly Member Elliott
may incur costs throughout the process and did not feel that he should have to front
those costs, noting that those costs could be estimated and paid.
Chair Olson confirmed that there would not be a conflict of interest for Member Elliott to
be a Member of the Committee and to be paid for this work. He noted that only
projects with a cost exceeding $25,000 must be bid. He advised that City Manager
Scott Neal has approved this and is excited. He noted that he has also met with the
Mayor.
Mrs. Aarsvold stated that the check must be approved at a Council meeting, so timing
wise the Committee would need to be conscious of that.
Chair Olson stated that he will work with Member Elliott and City staff to work out the
details of the payment.
Motion by Member Kojetin and seconded by Member Schwartz to retain Elliott
Design to design construction documents and bid specifications.
Ayes: Cardarelle, Christiaansen, Crain, Kojetin, Olson, and Schwartz. Abstained:
Elliot. Motion carried.
B. Funds from City
No additional comments made
VIII, SURVEY
Member Cardarelle confirmed that he has completed the soil borings for the site and
advised of the site conditions, noting the placement of underground electric and water
infrastructure.
Ms. Aarsvold stated that she would scan the documents and email copies to the
necessary Members.
Member Cardarelle stated that he would recommend moving the site ahead
approximately 15 feet due to the underground infrastructure.
Chair Olson stated that the first option would be to move the placement.
Member Schwartz stated that the one issue that was brought forward by residents at
the Fourth of July Parade was whether trees would be cut down.
Member Cardarelle stated that the monument should be shifted slightly without the
need to remove trees.
Member Christiaansen stated that the monument could be moved slightly and would
not be directly over the infrastructure.
Member Crain stated that in his experience there are things over infrastructure and
noted that this would be included in the survey work or the work completed by Member
Elliott.
Ms. Aarsvold stated that she could provide the survey to the City Engineers in attempt
to gain any feedback.
Member Crain stated that in his opinion he would like to keep the monument where it
was proposed because of the location of the trees and roots.
Ms. Aarsvold stated that she would provide the feedback from the City Engineer to
Members Crain and Elliott.
IX. WATERSHED DISTRICT
Member Kojetin provided information regarding the Watershed District. He referenced
an onsite bathroom that is on the five year Plan for the City to be remodeled and also
referenced a canoe landing. He stated that he has another meeting with the
Watershed District and there is a chance for the City to partner with the City to do
improvement work along the shoreline. He stated that if that work is done proactively
in a cost -share opportunity with the City and the Watershed District that work would not
be required to be done in conjunction with the memorial.
Member Crain questioned if anyone had actually asked the Watershed District what
would be required for simply this project and not the entire park.
Member Kojetin confirmed that the plan includes the necessary improvement that
would be needed for simply the monument but noted that the overall improvement for
the park will be needed and this would be an opportunity for the City to cost -share the
work with the Watershed District. He explained that overall improvement would offset
the memorial and therefore the Committee would not be responsible for the raingarden
work.
Member Crain noted that the sidewalk should be added to the survey as well.
X. SUB -COMMITTEE REPORTS
A. Fundraising
No report.
B. Design of Eagle
Ms. Aarsvold provided an update noting that there would be some copyright information.
She confirmed that the original artist was paid $3,800 but advised that it was believed
that the design word could be completed by another firm for a lesser amount. She
confirmed that the funds were used to develop a model for the sculpture and advised
that because of copyright issues the model could not be used. She provided a recap of
the progress that Member Reed had been making with a sculpture in Wisconsin but
stated that she did not have another update at this time. She stated that she would
speak with the City Manager/City Attorney to determine how to terminate the agreement
with the original artist. She advised that she would provide an update to the Committee
at the next meeting.
C. Marketing
Ms. Aarsvold stated that perhaps someone should speak with the Edina Community
Foundation to gain a more visible and easy to find spot on the website.
Chair Olson noted that the Parade started their own webpage.
Member Crain questioned how many hits the Committee has received from this page.
Ms. Aarsvold provided a demonstration of how to access the group under the Edina
Community Foundation website. It was found that the information was very out of date
and it was difficult to find how to make a contribution.
Member Crain stated that the Committee could make their own website, which links to
the donation page.
XI. NEXT STEPS
A. What We Need to be Successful
Chair Olson stated that he believed that the players needed were now in the room and
recapped the actions that the Members will take in the next month. He encouraged
fundraising efforts to continue to move this project forward.
Motion by Member Cardarelle and seconded by Member Crain to adjourn the
meeting.
Ayes: Cardarelle, Christiaansen, Crain, Kojetin, Olson, and Schwartz. Abstained:
Elliot. Motion carried.
Meeting adjourned at 8:38 a.m.