HomeMy WebLinkAbout2011-06-08 Park Board PacketJohn Keprios, Director
Edina Park & Recreation Department
4801 West 50`" Street
Edina, MN 55424
Office (952) 826-0430
FAX (952) 826-0385
Jkeprios@ci.edina.mn.us
To: Edina Park Boar Members.
From: John Kepri
Date: June 8, 201
Re: June Park Board Meeting Cancelled.
Hello Park Board Members:
As I stated in an email I sent earlier, the Monday, June 13, 2010 Park Board meeting is
cancelled.
• Enclosed are copies of all eight submittals from consulting firms that responded to our
Request for Proposal to study Edinborough Park. Staff will have a recommendation prior to
the July 12th Park Board meeting for your consideration.
The Tuesday, May 10, 2011 Park Board Minutes will be mailed later next week.
Chairman Joseph Hulbert and I agreed to cancel the June Park Board meeting primarily to
give Park Board members more time to review the consultants' submittals to study
Edinborough Park. Furthermore, there really were no time sensitive issues that required Park
Board action at the June meeting.
One last note, please know that I will be out of the office beginning June 21 S` for a knee
replacement surgery. I'm uncertain of exactly when I will be able to return to work and the
surgeon tells me that it would be optimistic for me to assume that I will be able to attend the
July 12`" Park Board meeting. I hope to prove him wrong but time will tell. If I am unable to
attend, Assistant Director Ed MacHolda will cover in my absence.
Hope you all have a great summer enjoying Edina's wonderful parks, facilities and activities
and I look forward to hopefully seeing everyone at the July 12`h Park Board meeting. Many
thanks.
A COM
June 1, 2011
John Keprios, Director
Edina Park and Recreation Department
4801 West 50th Street
Edina, MN 55424-1394
Subject: Edinborough Park Feasibility Study
Dear Mr. Keprios,
AECOM 612 376 2176 tel
800 LaSalle Avenue 612 376 2271 tax
Minneapolis, MN 55402
www.aecom.com
AECOM Economics (AECOM), formerly known as Economics Research Associates (ERA), is
pleased to submit this proposal for research and consulting services related to the Edinborough Park
request for proposal. The following proposal sets forth our understanding of the assignment,
experience, team members, proposed project approach, and proposed time and fee requirements.
Detailed team member resumes, additional qualifications, and references are available upon request.
Understanding the Assignment
Edinborough Park is a unique indoor public park located in the City of Edina (City). One of the
region's premier family friendly destinations, the facility includes a junior -Olympic size swimming pool,
a running track and fitness area, and a huge indoor playground and a multi-purpose play area, all
connected by meandering pathways through the densely landscaped interior. Edinborough Park is
highlighted by Adventure Peak, one of the largest indoor play structures in the country.
While elements of the development have been successful, the City is engaging qualified consultants
to study the building and operations of the facility. Typically, Edinborough Park is able to cover 75%
to 78% of its annual operating expenses through its operating revenues. The goal of this study is to
determine the financial feasibility of renovating, removing, or expanding components of the facility to
increase revenues, decrease operational costs, provide a better customer experience, and be able to
cover 100% of costs on an annual basis.
Experience
Nelson Park Master Plan Economic Analysis — Decatur, Illinois
AECOM is currently working with the Decatur Park District and the City of Decatur on a master plan
for Nelson Park and Lake Decatur. Nelson Park has been a long-standing feature in the community.
The site was acquired by the City of Decatur before 1910, predating the construction of Lake Decatur,
which was completed in the 1920's by damming the Sangamon River to create a reliable water
source for local agribusiness companies. Moving forward to today, the master planning process for
Nelson Park has been extensive, incorporating a robust stakeholder and community engagement
process, along with team assessment of alternative scenarios for how resident access to the lake can
be expanded, and how park amenities can be improved, gradually improving Decatur's position as a
regional center for tourism. The effort included an extensive market and financial evaluation of key
park amenities, including marina, residential, restaurants, water park, whitewater facilities, mini -golf,
batting cages, and adventure sports. For each concept, key financial and operating metrics were
explored, relating to pricing, seasonality, visitation, and operating costs.
AZCOM
Multipurpose Outdoor Sports Complex Feasibility Study — Normal, Illinois
AECOM recently completed a feasibility and economic impact study for a potential multipurpose
outdoor sports complex on behalf of the Normal Parks and Recreation Department. As part of the
analysis, we analyzed current facility and program offerings in the Bloomington -Normal area,
reviewed local, statewide, and national sports participation rates, interviewed and surveyed local
stakeholders, analyzed the operations of comparable facilities, and recommended a development
plan and site. We also provided recommendations regarding the complex's operating and
management structure. Based on the market analysis and recommendations, we then forecasted the
complex's anticipated future demand, revenues and expenses, and economic and fiscal impacts. The
Town will use our study to advance the project once capital funding is identified.
Hastings Lake Events Facility Analysis — Lake County, Illinois
AECOM was engaged by the Lake County Forest Preserve District (LCFPD) to evaluate the business
plan for the proposed Hastings Lake event space, to provide guidance and insight as to whether
proposed performance levels are reasonable. The proposed building is intended to serve two
functions: (1) Support environmental / educational programming and (2) support resident demand for
picnics, reunions, meetings, small weddings, and similar events. Our analysis looked at the market
for the building, covering the average number of events, event size, and revenue generation. This
information was used to develop assumptions for likely events, facility revenues, and operating
expenses.
Stuart Sports Complex Expansion Feasibility Study — Aurora, Illinois
AECOM was hired by the Fox Valley Park District (FVPD) to assess the market and provide general
financial considerations of an expanded sports complex located at the existing Stuart Sports
Complex. We conducted case studies of other sports complexes in the region and complexes in
other areas of the country. Using GIS software and related demographic data, we estimated field
demand by considering the demographic breakout of comparable facility and project site market
populations in conjunction with sports participation data. The resulting maximum number of fields
demanded per capita was used in conjunction with an analysis of existing supply to recommend
facility components. We then recommended a multi -sport (soccer, baseball, and soccer) facility for
the district and provided an overview of the anticipated revenues and expenses for the proposed
facility under several operating scenarios. A 2008 referendum approved project funding, and new
soccer, baseball/softball, and support facilities (concessions, shelters, playgrounds, and trails) will be
built. A total of 15 to 20 new soccer fields and 8 to 12 baseball/softball fields are planned.
Voice of America Park Athletic Complex Feasibility Study — Butler County, Ohio
AECOM was hired by the MetroParks of Butler County to provide a feasibility and economic impact
study for the planned Athletic Complex at Voice of America Park. Our study analyzed the
characteristics of the local market, the market for the potential facilities and fields, the characteristics
of comparable facilities, and we performed surveys of and interviews with local and statewide
stakeholders. Based on the market analyses, we provided recommendations regarding alterations to
the original development plan, and then forecasted the complex's future use, operating revenues and
expenses, and economic and fiscal impacts. We also explored opportunities for potential funding
sources and other non-operating revenues, and recommended the optimal ownership and
management structure for MetroParks.
AXOM
Team Members
Chris Brewer (Vice President, Chicago Office)
David Stone (Associate Vice President, Chicago Office)
Lance Harris (Senior Associate, Minneapolis Office)
Chris Brewer joined AECOM (formerly ERA) in 1995 and has more than 13 years of experience in the
economic analysis of real estate and land use issues related to parks and recreation. Recent project
experience has focused on several key areas, including the evaluation of economic and fiscal impacts
of visitor oriented recreational facilities, formation of recreation based economic development
strategies for communities in the midst of economic restructuring, and analysis of recreational
programs and facilities, from an operational perspective, covering revenues, expense, and visitation.
David Stone joined AECOM (formerly ERA) in 2007 and has more than 12 years of experience in the
analysis of real estate projects. His consulting practice focuses primarily on market and financial
feasibility and economic and fiscal impact analyses of sports and recreation projects for public
agencies, private developers, sports franchises, financial institutions, and colleges and universities.
He also has experience with a variety of other project types, including amphitheaters, convention
centers, hotels, and others.
Lance Harris is a senior associate, located in Minneapolis, with a diverse background in various
aspects of land use economics, and has been with AECOM (formerly ERA) since 2005. Integral to
Mr. Harris's work is the premium placed on developing analysis techniques to gather data at the
micro level for market analysis. Using a combination of public data sources, private secondary data
sources, first person interviews, geographic information system imagery, and on -the -ground site
inspection, he is able to construct various models of analysis to effectively determine a development's
market area, capture rate, and absorption, which determine overall demand and feasibly.
Proposed Project Approach
We would recommend the following tasks:
Task 1 — Project Kickoff and Market Analysis
In this task, we will meet with client representatives and will begin to identify, accumulate, and
analyze relevant information that will support our recommendations and forecasts of facility
operations. This task will include an analysis of Edinborough Park's market, competitive and
comparable facilities, and interviews with various stakeholders and representatives of events and
organizations, all with the intent of answering your key questions. Generally, we will test the market
for existing and potential park elements, and if necessary, recommend modifications to the
development program (in later tasks).
Task 1A. Project Kickoff
Soon after selection, we will meet with client representatives and others to complete the following
tasks, among others:
Final agreement on scope of work, timing, and other matters,
Preliminary meetings with stakeholders, such as client representatives, other public officials,
representatives of local events and current and potential user groups, and others,
Data collection and identification of appropriate contacts, and
AXOM
• Tours of Edinborough Park and the surrounding area.
Task 1B. Economic and Demographic Analysis
Because the park is largely intended for use by local residents, the local market is important to its
success, both in terms of locally -generated use as well as the characteristics of the local area, its
population, visitor infrastructure, and others. As such, we will undertake an analysis of the local
market area. We would explore characteristics such as population, income, development trends in the
area, access, proximity to other attractions, and others.
Task 1C. Parks and Recreation Facility Industry Analysis
In this task, we will analyze the market for the existing park and any potential new components. This
will include interviews with current and potential user groups, in order to document and quantify the
expected need for new facilities and the specific needs of each group, and their willingness to use
and support the park. We will also analyze the inventory and demand for other existing facilities, the
characteristics of comparable facilities, and other factors. Specifically, we will perform the following
tasks:
• Review of Current Edinborough Park Facilities and Operations — we will first provide an
overview of the current park, its uses, operations, and revenues and expenses. This will
include analysis of each individual component's quality and condition, its annual use, and its
revenues and expenses over time (as data is available). This will begin to provide a sense of
the facilities' market and their contribution to the park's overall financial results. As much as
possible, we will also comment on each component's performance relative to expected
benchmarks in the industry.
• Analysis of Competitive Local/Regional Facilities and Events — in this subtask, we will
analyze the inventory of existing and planned park facilities in the area that would compete
with the park's current and potential components. We will interview management, and gather
current data, in order to document their characteristics, such as size, number of fields, facility
quality and orientation, number and type of events and attendance, annual revenues and
expenses, and others.
We will comment on the overall competitive environment for the park, and its implications for
its operations. The analysis of existing facilities will also help to provide a sense of the
potential market for the park, as well as to further benchmark the ongoing operations of
Edinborough Park compared to these other local facilities.
• Interviews with Stakeholders and User Groups — in this subtask, we will identify and
contact various types of user groups from throughout the local and regional area. Direct
interviews with these groups' leadership would provide vital information regarding the
potential market demand for the existing facilities and any potential changes to the park.
At the conclusion of this subtask, we will have quantifiable data regarding the desires and
needs of current and potential park users, such as their facility needs, event characteristics,
thoughts on the park as an event destination, and other important information that will help to
guide facility recommendations and operating assumptions.
4
0
A;COM
Comparable Facilities Analysis — this analysis will provide an overview of a number of
parks and facilities across the country that are similar to the existing and/or planned park.
While no other market is identical to Edina, comparable facilities and markets will be selected
based on their similarity to the area in important areas such as market size and
geography/setting, climate, facility quality, age, orientation, and size, ownership and
management, and the like.
For the identified facilities, we will interview management and gather available operating data
and other characteristics, such as facility characteristics and amenities, number of events and
attendance, annual revenues and expenses, ownership/management, funding sources and
amounts, and others. We will also compare economic and demographic characteristics of the
facilities' markets to those of the Edina area.
Task 2 — Physical Plan Review and Recommendations to Enhance Profitability
Based on the previous analyses, we will provide any preliminary recommendations to adjusting the
park's existing development plan in order to enhance revenue generation, reduce expenses, improve
the user experience and the park's marketability, and other factors. The results of these
recommendations (if any) will be tested in Task 3, and as described below, based on the results of
our demand and operating forecasts, additional adjustments may be necessary.
Any recommendations will be focused on answering the following questions:
Should the pool, track/fitness area and locker rooms be removed in favor of other uses that
would increase attendance, improve service, increase revenues, and/or decrease expenses?
Should new amenities be added on the available acre of land that is currently unused?
Are any other physical improvements or service changes recommended?
Task 3 — Forecasts of Facility Use and Operations
In this task, we will forecast the anticipated demand for the park, and its operating revenues and
expenses, for its first ten years. Detailed tasks are described below.
Task 3A. Demand Projections
Based on the results of previous tasks, such as assumptions of park elements and the market
analysis, we will develop a detailed schedule of event and attendee demand for the park's first ten
years of operation. All projections will be shown by use/event type. The projections will include the
following items:
• Number of events and event days,
• Average and total attendance and participation by event/usage type,
• Average ticket prices by event type (as applicable),
• Park usage rates,
• Average per -capita attendee spending (for items such as concessions).
Task 3B. Projections of Operating Revenues and Expenses
We will develop a ten-year pro forma statement of the park's operations that considers all expected
revenues and expenses. The pro forma statement (particularly revenues) will also depend on the
assumptions developed in Task 3A, as facility demand will drive much of its revenues and expenses.
AMOM
Expenses will primarily be based on assumed facility use, size, and features, as well as actual
expenses of similar facilities. All assumptions will be clearly identified and will be discussed with client
representatives in order to ensure their appropriateness for the park.
Our pro forma statement will summarize all individual revenues and expenses for each of the first ten
years, and will identify the park's net operating revenues, in order to indicate anticipated expense
coverage. While we will have previously provided any recommended adjustments to the physical
program of the park in Task 2, we will also revisit them following development of the pro forma
statement, should it initially identify an operating deficit. We would then further adjust the park plan
with the goal of developing a complex that can be financially self-supporting from its operations.
Proposed Time and Fee
We anticipate the time requirement for the study will be approximately 10 weeks. The associated fee
with this scope inclusive of reimbursable expenses is $30,000. A summary breakdown of fee by task
is presented below.
Fee Percent
Task (Rounded) of Total
Task 1 $19,500 65%
Task 2 $4,500 15%
Task 3 $4,500 15%
Reimbursable Expenses' $1,500 5%
Total $30,000 100
1 Not to exceed amount for reimbursable expenses
Conclusion
AECOM is an independent consulting firm, which is unbiased and without a conflict of interest for this
assignment. Should you have any questions concerning this proposal please call me as soon as
possible to discuss. We look forward to being of service to you this most interesting assignment.
Yours sincerely,
Lance Harris
Senior Associate
lance.harris @aecom.com
cc: Chris Brewer, David Stone
AXOM
STANDARD PROPOSAL ADDENDUM
It is understood by the client that AECOM Technical Services, Inc., (AECOM) can make no
guarantees concerning the recommendations which will result from the proposed assignment, since
these recommendations must be based upon facts discovered by AECOM during the course of the
study and those conditions existing as of the date of the report. To protect you and other clients, and
to ensure that the research results of AECOM's work will continue to be accepted as objective and
impartial by the business community, it is understood that our fee for the undertaking of this project is
in no way dependent upon the specific conclusions reached or the nature of the advice given by us in
our report to you.
It is agreed by the client that the report is not to be used in conjunction with any public or private
offering of debt or equity securities without prior written consent.
It is further agreed that the client will indemnify AECOM against any losses, claims, damages and
liabilities under federal and state securities laws which may arise as a result of statements or
omissions in public or private offerings of securities.
It is agreed by the client that payment for the services of AECOM is due upon receipt of the invoice;
that full payment is due upon receipt of the completed report; and that AECOM has the right to
withhold delivery of the final report pending receipt of any overdue payments.
In the event any invoice is not paid within 30 days after rendering of the invoice it shall commence
bearing interest on the date the invoice was rendered at the rate of 18 percent per annum (or such
lesser rate as may be the maximum interest permissible under applicable law) and the client agrees
to pay all accrued interest, together with the charges for services rendered as provided for in this
agreement. In addition, should an unpaid invoice be referred to our attorneys for collection, the client
agrees to pay their reasonable fee for such work, as well as any costs of suit that may be incurred.
This Agreement may be terminated by either Client or AECOM by giving written notice at least thirty
(30) days prior to the date of termination. In the event of such termination, Client shall pay AECOM
for services and Reimbursable Expenses performed or incurred prior to the termination date.
It is further agreed by the client that the report is not to be relied upon by third parties and that no
abstracting of the report will be made without first obtaining the permission of AECOM.
It is understood by AECOM that the findings of this report are the proprietary property of the client
and they will not be made available to any other organization or individual without the consent of the
client.
This proposal will remain in force for a period of 60 days from the date shown hereon.
e
Sports
E
Management
G R 0 U P
John Keprios, Director
Edina Park and Recreation Department
4801 West 50th Street
Edina, MN 55424
RE: Edinborough Park Operations Study and Improvement Recommendations
Dear Mr. Keprios and Selection Committee Members,
June 3, 2011
On behalf of The Sports Management Group, I would like to express our sincere interest in providing planning services
for Edinborough Park in the City of Edina. The Sports Management Group is privileged to have provided planning
services to over 400 communities throughout the country, and we are very interested in the opportunity to be of
service to you. We understand the importance of developing a plan for Edinborough Park that reflects the values and
interests of the Edina community, and that will enhance cost recovery and encourage local participation. The Sports
Management Group is uniquely qualified to evaluate current operations, analyze the market, and recommend changes
eto programming, facility modifications, and to study the financial impact of those potential improvements.
The following pages provide information about our unique consulting practice, our staff, our approach, and a fee for
services. We have also listed optional services which may be of interest in informing the decision-making process. If
selected as partners in your project we would work with you to refine and tailor this work plan to ensure it meets your
specific needs. We will deliver to you a strategic plan that is based upon on the highest quality of analysis, is reliable and
achievable, with innovative recommendations.
The Sports Management brings great enthusiasm, accessibility, and a skilled staff to your project. The focus of our
unique consulting practice is feasibility studies, space programming, partnerships, economic analysis, design consulting,
strategic planning, and the development of innovative solutions leading to successful community projects. Our
diverse professional staff includes financial analysts, demographer and market analysts, survey researcher, recreation
professionals, space planners, and public process facilitators whose efforts every day are dedicated to the planning and
development of successful recreation and community facilities. The Sports Management Group prides itself in exceeding
the expectations of our clients and providing the highest quality of professional consulting service available. We hope
to have the opportunity to meet with the Selection Committee to discuss our approach in developing recommended
enhancements for Edinborough Park. Thank you for this opportunity to present our qualifications.
Sincerely,
J�
' auren Livingston, President
.e Sports Management Group
01%W
SI011
The Sports Management Group is recognized nationally for its work in every aspect of planning
and development of recreation, aquatic and senior facilities. Established in 1986, the firm is
dedicated to serving the needs of community recreation planning. Founder Lauren Livingston
has assembled an outstanding team of specialists from each of the critical areas relating to
master planning, facility planning, programming, operations and economics; we all take pride
in our ability to develop solutions uniquely matched to our clients' strengths and needs.
The Sports Management Group is an outstanding team of specialists from the fields of parks11
and recreation, market research, programming, facility design, financial services, and operations
and management. Our approach to each project is participatory and interactive. We design our
process so that elected officials, commissioners, professional staff, and those to be served, are
involved in the planning process.
For more than 25 years, we have used our proprietary financial models to accurately forecast
revenue, attendance, participation, and operating costs. We provide our clients with an unbiased
and thorough assessment of the needs, market, pricing, use agreements, financial performance,
service delivery, and cost recovery. With a thorough understanding of the agencies goals, we
develop comprehensive strategies for service delivery that is financially viable and sustainable.
The Sports Management Group
Founded: 1986
Certified Woman -Owned
Business (WBE).
Member: CPRS, NRPA, SGMA,
IRSHA
Past 10 Years Experience
The Sports Management Group has provided similar services to communities throughout the United States. Each of these projects was
unique and our work with each was individually tailored to address the specific needs of that client.
Tacoma, WA So. Tacoma Comm Center
Vancouver, WA Firstenburg Comm Center
Portland, OR SW Community Center
Portland, OR East Comm Aquatics Center
Portland, OR WaHi Comm Center
Lake Oswego, OR Multi -Generational Center
Wilsonville, WA Aquatic & Rec Facility Study
Kirkland, '''✓A Facility Plan Study
Skagit, WA Events Center
Bend, OR Comm Aquatic & Recreation Center
Boston, MA Joan & Ray Kroc Comm Center
Phoenix, AZ Joan & Ray Kroc Comm Center
Pleasant Prairie, WI Lakeview RecPlex
Libertyville, WI Sports Complex
Sandy, UT Alta Canyon Recreation Center
Hampton, VA Community Center
Streetsboro, OH Community Rec Center
Solon, OH Community Center
Medina, OH Medina High SchoollMedina
Community Recreation Center
Clayton, MO Center of Clayton (City and HS)
Warrenton, VA Aquatic & Rec Center
Naperville, MI Frontier Park Sports Center
Juneau, AK Dimond Aquatic Center
Livonia, MI Community Recreation Center
Fairfax, VA Cub Run Community Center
Woodland, CA Community Center
Livermore, CA Comm and Aquatic Center
Newark, CA Activity & Aquatic Center
East Oakland, CA Sports Complex
Elk Grove, CA Aquatic Recreation Center
Huntington Beach, CA Senior Center
Morgan Hill, CA Aquatic Center
Moreno, CA Comm Center (City and HS)
San Jose, Roosevelt Community Center
Mayville WI, TAG Center
Morgan Hill, CA Centenial Rec Center
Dublin, CA Recreation & Aquatic Center
Mill Valley, CA Community Center
Antioch, CA Community Center & Library
Corte Madera, CA Town Park Comm Center
Milpitas, CA Senior Center
Long Beach, CA City-wide Aquatics Study
Sante Fe, NM Genoveva Chavez
Community Center
Manhattan Beach, CA Strategic Plan
Roseville, CA Central Park Indoor
Aquatic Center
San Jose, CA Seven Trees Comm.
Center & Library
Walnut, CA Community & Aquatic Center
Beverly Hills, CA Community Center
Mountain House, CA Town Center
Master Plan
It
LAUREN LIVINGSTON is a nationally recognized planner and facilitator with more than thirty-five
years of experience in facility planning, management and design. Her experience with projects
throughout the United States includes feasibility studies, master planning, space programming, design
consulting from operational and functional perspectives, operations, financial analysis and income
generation strategies. Lauren's direction and project oversight of The Sports Management Group
staff ensure the highest level of data analysis, accurate and understandable reports, and presentation
materials that engage and inform.
Established The Sports Management Group 1986
Education: MBA, St. Mary's College of California
Associations: CPRS, NRPA, NIRSA, IHRSA, SGMA
RELEVANT EXPERIENCE Phoenix, AZ Joan & Ray Kroc Comm. Center Libertyville, IL Recreation Center // Windsor, CO Community Center //
Naperville, MI Frontier Park Sports Center // Boston, MA Joan & Ray Kroc Comm. Center H Pleasant Prairie, WI Lakeview RecPlex // Livonia, MI
Community Recreation Center // Fairfax, VA West County Community Center // Woodland, CA Community Center // Livermore, CA Comm. and
Aquatic Center East Oakland, CA Sports Complex // Elk Grove, CA Aquatic Rec. Center // Dublin, CA Recreation & Aquatic Center // Kirkland, WA
Facility Plan Study // Tacoma, WA So. Tacoma Community Center // Vancouver, WA Firstenburg Community Center // Portland, OR SW Community
Center // Lake Oswego, OR Multi -Generational Center // Wilsonville, WA Aquatic & Rec Facility //Bend, OR Community Aquatic & Rec Center //
Juneau, AK Dimond Aquatic Center // Anticoh, CA Prewett Park Community Center // Walnut, CA Community & Aquatic Center // Beverly Hills, CA
Community Center //Mountain House, CA Community Center // Middleburg Heights, OH Recreation Center
1EAN CROOKS Ed.D. leads our research team that analyzes market data, demographics, recreation trends, and social and economic
ends that impact the planning and use of community recreation facilities. Her work includes designing and analyzing survey results.
Dr. Crooks assists the financial analysts to project market penetration and likely levels of participation and market acceptance of user
fees. Research emphasis in the past four years has been on active aging and the impact the 'age wave' will have on the planning,
programming and design of the new generation community recreation center.
Education: Ed.D., Texas A&M; M.A. Behavioral Science, University of Louisiana, Monroe
RELEVANT EXPERIENCE Huron, MI Health and Recreation Center // Beverly Hills, CA Recreation Center // Juneau, AK Dimond Park Aquatics
Center // Libertyville, IL Recreation Center // Bend, OR Recreation Center // Vancouver, WA Firstenburg Community Center // Dublin, CA Recreation
and Aquatics Center // Naperville, WA Frontier Park Sports Center // Skagit, WA Events Center // Lake Oswego, OR Multi -Generational Center
Kirkland, WA Recreation Center // Warrenton, VA Aquatics Center
JULIE SPIER is a project manager with a record of success in leading capital public projects from concept through construction to
operations. She has over 20 years of public and non-profit recreation experience, including start-up organization and operations
of capital projects and programs. Some of these facilities have won the Helen Putnam Award and achieved LEED silver rating. Her
capabilities include program research, community outreach, operations development, and st-ategic planning. She has taught as a
part-time lecturer and Intern Program Supervisor for San Jose State University Recreation and Leisure Studies Department.
Education: M.S., Recreation and Leisure Studies, San Jose State University
B.S., Applied Behavioral Science, University of California, Davis
RELEVANT EXPERIENCE Suisun City, CA Ray & Joan Kroc Community Center // Phoenix, AZ Ray & .loan Kroc Comm. Center // Vacaville, CA
Recreation Needs Assessment // Vacaville, CA Sports and Events Center // Alameda, CA Parks and Recreation Master Plan // Walnut Creek, CA
quatic Concept Plan // Morgan Hill, CA Aquatic Center // Morgan Hill, CA Centennial Community Center
"Lauren Livingston's
expertise has been
invaluable in our
planning effort. Her
thorough knowledge
of facility operations
along with excellent
presentation and
facilitation skills have
made this a positive
and successful
process. "
DAVE MILETICH
Recreation Services Manager
Firstenburg Community
Center
Firstenburg Community Center
Vancouver, Washington
Union City Sports Center
Union City, California
Project Understanding
The Sports Management Group appreciates this opportunity to present this proposal for a study
of operations of the Edinborough Park facility. The objective of this study is to analyze the current
operation, program and activity offerings, and the financial performance of the Park, and study
the viability of renovations to enhance customer experience and improve financial performance
to cover operating costs. The analysis will evaluate each functional and program area and
provide assessments and measures of performance in terms of the local market, and best
practices. This analysis will provide specific recommendations where appropriate, to enhance
performance and generation of revenue.
Project Approach
1 Data Synthesis And On -Site Work Session
The Sports Management Group will begin the project with a conference call with the Director
of Parks and Recreation and other representatives as appropriate to discuss and refine the focus
and objectives of the study. A list of documents, financial records, reports, and data will be
requested and reviewed in preparation for an on-site work session. The purpose of the on-site
work session will be to observe/assess facility operations and use patterns of the various space
components, gain an understanding of the market and demand, assess the offerings of service
providers in the market, and conduct meetings with staff and others to gain the necessary
information for the study.
During this work session information provided to and analyzed by The Sports Management
Group, prior to the visit, will be discussed. Information to be analyzed includes, but is not
limited to the following:
• Hours of operation
• Current full-time and part-time staff positions, job descriptions, and service hours
• Service boundaries for demographic analysis
• Current rates and charges and historical data of rate and fee increases
• 2011 Enterprise Fund Budget Detail
• Edina P&R Citizen Survey Final Report - February 2007
• 2004-2011 participation data for residents by month
• 2004-2011 participation data for non-residents by month
• Detailed utility expenses by month and year
• Marketing and advertising activities and current marketing plan
• Inventory of area competitors including fees, amenities, and target market
Project Schedule: July 5 through August 5. 3 weeks for collection and analysis of data,
2-3 days of site visits and working sessions in Edina during week four.
2 Market And Demand Analysis
The Sports Management Group will gather information and expand upon existing data
to ensure that the market and demand analysis represents the best available data.
This will include:
• Analysis of existing program opportunities
• Analysis of service providers and market share
To determine the potential market and assess the market capture, The Sports Management
Group will prepare a demographic analysis of the catchment area. The demographic
analysis will:
xoz
xlx
chddremrreeto Fa"y Forming Aduhs
Mature Adults Retirement Age
Detail population by age, income, educational attainment, household composition, and retail spending habits
Assess the market potential and current market penetration. Develop recommendations and targets, if appropriate
Project Schedule: July 18 (concurrent with Task 1) to August 12.
3 Physical Improvement And Service Change Evaluation
• The information gathered in the market and demand analysis will provide the
foundation for the options considered to improve customer experience and
interest, and to encourage higher participation rates by Edina residents.
Assessment of possible recommendations for renovations and changes to
service will be accomplished by an order -of -magnitude cost analysis to
understand the impact on operating costs and revenue generation. This
evaluation will assess the economic impact of eliminating and/or adding
features and services to determine the method achieve the cost recovery
objectives.
Project Schedule: August 15 to September 2. 3 weeks
4 Recommendations And Final Report
Based on the findings of the study and analysis The Sports Management Group will
develop program recommendations and recommendations in changes to services offered.
For and new or adaptive reuse of spaces or features a detailed program will be developed
to support the base information for identifying project costs. TSMG will provide a written
final report summarizing findings, conclusions and recommendations. A draft report will be
provided for review and a final report issued upon review and comment.
Project Schedule: September 5 to September 23. 3 weeks plus two weeks for City review
and comments.
Fee for Professional Services
Total Fee for Professional Services $24,000
Reimbursable Costs Not -to -Exceed $2,000
Reimbursable expenses are in addition to professional fees and include actual expenditures
made by The Sports Management Group to perform necessary services to complete this
project. Reimbursable expenses include, demographic reports, reproductions, postage,
telephone, travel and lodging, and other normal business expenses incurred, plus a 10%
mark-up for administrative costs.
5 Optional Service: Public Opinion Survey
The City may wish to consider the use of a statistically valid telephone survey to gather
information for this study. The Sports Management Group and Strategic Research Associates
will design and conduct a telephone survey of the residents of Edina. Our team will develop
a survey script that could be used to measure, among other things, resident's: (a) satisfaction
with current programs and facilities, (b) facility and programs needs/desires, (c) interest in
new facilities and what they might offer, and/or (d) willingness to pay increased fees. The final
version of the script will be determined in consultation with the City. A randomly selected
group of residents will be contacted to yield a statistically valid survey.
Fee for Telephone Survey: $15,000 to $18,000, based on final survey design and
sample size.
Project Schedule
The final schedule for the project will be developed in consultation with the City to ensure
it meets internal deadlines, if any, and provides adequate time for the City's review process.
The schedule can be compressed, if desired. The project will require 12 weeks from project
initiation to the submission of the final report. Assuming a July 5, 2011 project kick-off the
project will be completed October 7, 2011.
Conflict of Interest Statement
The Sports Management Group is independent, unbiased and is without a conflict of interest.
TSMG has no relationship with the City of Edina, Edinborough Park, and does not own,
operate or have a financial interest in any recreation or community center.
T H E
Sports Management
® G R 0 U P
Community & Aquatic Center
Livermore, California
Morgan Hill Aquatic Center
Morgan Hill, California
Kirkland Indoor Recreation Facility
Kirkland, Washington
918 Parker Street, Suite Al
Berkeley, Ca 94710
510.849.3090
www.sportsmgmt.com
tsmg@sportsmgmt.com
e 4.,
EDIN BOROUGH PARK -
Minnesota's Unique Indoor Park and Play Experience!
FIRM INFORMATION
ATS&R Planners/Architects/Engineers
8501 Golden Valley Road, Suite 300
Minneapolis, Minnesota 55427
Tammy S. Magney, AIA/REFP/LEED"AP
tmagneyC atsr. com
T 763.545.3731 / F 763.525.3289
ATS&R, located in Minneapolis, is a nationally recognized,
multi -disciplinary planning, architectural, and engineering
firm specializing in community facilities. Founded in 1944,
ATS&R is registered as an "S" corporation in the State of
Minnesota and it is privately held by active partners in the
firm. We are Proud to successfully provide long-
term relationships with our clients, some for more
than 60 years.
In the past ten years, ATS&R has completed more than
70 facility planning studies of existing educational and
community facilities that involve:
• Facility assessment and review
• Repurposing and reusing existing spaces
• Capital assessments and cost estimating
• Options development for comparative analysis for
replacement structures
• Operational and maintenance improvements
• Fire and life safety code improvements
• Technology - video, voice, data, infrastructure, and
security systems
• Building longevity analysis
• Facility option evaluations
Working with ATS&R, Ballard*King and Associates will
provide operational assessments of Edinborough Park.
Ballard*King & Associates was established in 1992 by Ken
Ballard and Jeff King in response to the need for market-
driven and reality -based planning for recreation facilities.
B*K has achieved 16 years of success by realizing that
each client's needs are specific and unique. With over 70
combined years of facility management and planning
experience in the public, non-profit, collegiate and private
sector, B*K has completed over 500 projects in 47 states
and has working relationships with more than SO architects
coast-to-coast.
By bringing practical, proven experience to a project, our
project team can accurately represent the client's best
interests. We have a keen awareness of the impact a sports
or recreational facility has on the community and the
organization that operates it. Thanks to our extensive field
experience, our team can provide assistance with practical
tools, an uncommon ability to see the overlooked and view
your project from a wealth of expertise and knowledge.
We understand that the recession our country is facing
has drastically affected governmental agencies while there
is increasing pressure to reduce tax support for parks and
recreation services.
SERVICES
ATS&R provides comprehensive services to our clients with
these in-house specialties:
• Planning and Facility Studies
• Architecture
Mechanical & Electrical Engineering
• Site Development
• Interior Design
• Technology / Security
• Field Administration
• Commissioning / Recommissioning
• LEED Certification
• Energy Rebates /Total Energy Checkpoint&
• Food Service Design
Ballard*King & Associates provides a broad range of
services including feasibility studies, operations analysis,
maintenance cost estimates, revenue projections, staffing
levels, budgeting, marketing plans and third party design
review. Additionally, B*K performs audits for existing
facilities as well as parks and recreation master plans.
ATS&R I PAGE L
EDIN BOROUGH PARK -
Minnesota's Unique Indoor Park and Play Experience!
PROJECT TEAM
The ATS&R project team has hands on experience
conducting studies similar to what is required for the
Edinborough Park project. With extensive experience in
public projects, we are committed to a participatory process
that involves the City staff, the City Council, the park users,
and the community. Our team will listen and work with you
to realize your vision for this project.
Project Lead
Tammy Magney, AIA/REFP/
LEEDT`AP
ATS&R Partner Tammy Magney will
serve as the project lead. Tammy is a
registered architect with 30 years of
design experience for public clients. She
specializes in planning, space programming, participatory
planning/ consensus building, design, contract documents,
and contract administration. Tammy has worked on several
projects with the Edina Park and Recreation Department
including the Courtney Field Concession Stand, Courtney
Field Maintenance Building, Pamela Park Shelter Master
Plan, and the Edina Art Center Master Plan. She has also
worked on several facility studies throughout the Midwest.
Tammy holds bachelors degrees in environmental design
and architecture from the University of Minnesota. Many of
Tammy's projects have received industry recognition with
awards of excellence in design.
Operations Assessment
Jeffrey L. King
With extensive experience in similar
projects, B*K President Jeff King will
lead the operations assessment. Within
the past six months, Jeff has been
involved with facility assessments in
Chicago, Omaha, Rapid City, and Salem.
In one case, the combination of cost saving recommendations
and revenue generating plans resulted in a 5350,000
improvement in cost recovery. Jeff has provided consulting
services to more than 200 communities who have benefited
from his extensive back -ground in recreation center
planning and management. His management and project
experience includes facility planning and construction,
facility renovation, grand opening celebrations, economic
impact studies, energy conservation systems, preventative
maintenance programs, staffing, budgeting, marketing, cost
accounting and programming. In addition, he has performed
park and recreation master plans as well as audits. Jeff
received a BA in business administration.
k N
Capital Assessment & Cost Estimating
William Martin, Terry Stofferahn, and Gaylen Melby wi.
provide capital assessment and cost estimating support for
the study.
William W. Martin, AIA/CDT/
CCCD
Bill is a registered architect and
facilities specialist with over 26 years
of experience. He has been involved
with several studies providing facility
analysis and review and cost estimating
services. Bill's architectural background includes building
code analysis for new and existing facilities, cost feasibility
studies, programming and educational specifications, site
analysis, new facility design, additions and alterations with
a particular sensitivity to the needs of special services and
community education. He holds a bachelor of architecture
from the University of Minnesota.
'Terry L. Stofferahn, PE
Terry Stofferahn serves as ATS&R's
` co-director of mechanical engineering.
With over 25 years of experience,
Terry's knowledge of mechanical
AdA systems has been an integral part of
the many facility studies that he h;
been involved with. As a registered engineer in Minnesota,
his experience encompasses engineering fire protection,
plumbing, HVAC, energy management, temperature control
systems, initiating and performing energy audit programs,
analysis of mechanical infrastructure, and management
of project design and construction. Terry received a MBA
from Cardinal Stritch University and a BS in mechanical
engineering from South Dakota State University.
Gaylen D. Melby, PE
ATS&R Partner, Gaylen Melby, is an
electrical engineer with 40 years of
experience in construction, engineering,
electric utility, and operations in the
electric industry. He has provided
electrical review and analysis for many
facility studies and has completed many diverse projects.
Gaylen provides guidance for electrical operations, electric
utility interfaces, and electrical generation economies for
utility peak control programs. He has extensive experience
in medium voltage distribution systems, generation, building
systems, construction, and cost estimating for all types of
projects. Gaylen is a registered engineer in Minnesota as
well as a licensed master electrician. He graduated from the
University of Minnesota with a BS in electrical engineering
ATS&R I PAGE 2
El
C]
EDIN BOROUGH PARK -
Minnesota's Unique Indoor Park and Play Experience!
PROJECT EXPERIENCE
Ballard*King and Associates has completed over 500
feasibility studies across the United States for a variety of
recreation facilities including recreation centers since 1992.
B*K has over 100 recreation facilities up and operating
across the country.
Below are listed a selected number of projects that
Ballard*King has been involved with in Minnesota.
• Avon Community Center Study, Avon, MN
City of Cottage Grove Study, Cottage Grove, MN
• Coon Rapids Community Center Study, MN
• Duluth Kroc Center Feasibility Study, Duluth, MN
• Farmington Community Center Study, MN
• Fergus Falls Ice Arena Study, Fergus Falls, MN
• Forest Lake Ice Rink Study, Forest Lake, MN
• Grand Marais Community Center Study, MN
• Jordan Aquatic Center Study, Jordan, MN
iMankatoYMCA Study, Mankato, MN
• Park Rapids Community Center Study, MN
• St. Cloud Aquatic/ Community Center Study, MN
• St. Paul Aquatic Facilities Study, St. Paul, MN
• St. Paul Kroc Center Feasibility Study, St. Paul, MN
• St. Michael Ice Arena Study, Albertville, MN
• Tri -Cities Recreation Center Study, Ramsey, Anoka,
• Andover, MN
• Rochester Aquatic Center Study, Rochester, MN
• Victoria Ice Rink Operations Study, Victoria, MN
• Vadnais Heights Sports Center, Vadnais Heights, MN
Wadena Community Center, Wadena, MN
• Warroad Wellness & Multi -Sport Center Study, , MN
The following Minnesota projects have resulted in
construction:
• Rochester Community College Sports Complex, MN
• Rogers Ice Arena, Rogers, MN
• Stewartville Aquatic Center, Stewartville, MN
• Shoreview Recreation Center, Shoreview, MN
• Shakopee Recreation Center, Shakopee, MN
In the past ten years, ATS&R has completed more than 70
facility assessment and master planning studies. We have
provided facility studies and design services on a variety of
public projects including:
• Edina Art Center, Edina, MN
• Courtney Field Concession Stand, Edina, MN
• Courtney Field Maintenance Building, Edina, MN
• Pamela Park Shelter Master Plan, Edina, MN
• Fergus Falls Ice Arena, Fergus Falls, MN
• Steeple Center, Rosemount, MN
Northrop Community Services Center, Rochester,
MN
• Harrison Education & Community Center,
Minneapolis, MN
• Minnetonka Veterans Field, Minnetonka, MN
Centennial Ice Arena, Circle Pines, MN
• Polar Arena, N. St. Paul/ Maplewood/Oakdale
School District, MN
• Tartan Arena, N. St. Paul/Maplewood/Oakdale
School District, MN
• Metropolitan Sports Center, Bloomington, MN
• Schell Brewery Museum & Gift Shop, New Ulm, MN
• Owatonna Public Schools, Pillsbury College Campus
Feasibility Study, Owatonna, MN
• Perpich Center for the Arts, Minneapolis, MN
• Fridley Public Schools, Fridley, MN
• Anoka -Hennepin Public Schools, MN
• Osseo Area Public Schools, MN
As one of the leaders in education planning and design,
ATS&R has worked on many of the components found in
Edinborough Park including amphitheaters, multipurpose
areas, play structures, athletic and recreation spaces,
swimming pools, indoor tracks, fitness rooms, restrooms,
parking, lobbies, concession areas, and staff offices. Our
knowledge of these areas and associated operating costs will
benefit your project.
_7f
AFS&R I PAGE
EDI N BOROUGH PARK -
Minnesota's Unique Indoor Park and Play Experience!
PROJECT UNDERSTANDING
We understand that the goal of the City of Edina is to study
Edinborough Park to determine the feasibility of renovating
the facility to increase revenues, decrease operational costs,
provide an improved customer experience, and be able to
cover 100% of its total annual costs.
To better understand your project goals, we met with Ann
Kattreh, Operations Manager, and Susie Miller, Assistant
Operations Manager, at Edinborough Park. They provided
us with a tour of the park, a brief history of the facility,
and the opportunities and challenges the park is currently
experiencing.
A new guest services counter will be added this summer
to provide better wayfinding for park patrons. The existing
park office area will become a concessions area.
The current amphitheater seats 250. Private rentals were
discontinued in 2008. Music and concerts are offered
on Sunday evenings and Thursdays at nouns, with some
acoustics challenges when the Park is busy. There has been
some discussion as to whether the amphitheater should
continue or be replaced.
Birthday rentals generate the majority of the park's revenue,
with over 1,200 birthday parties taking place last year.
Birthday rental sites accommodate 20 guests, with five sites
in the main birthday area and one additional site located on
the level directly above. Currently, the birthday rental area
is not handicapped accessible.
As the park's most unique feature, the grotto has been in
place since the facility was built in 1987. A S24,000/year
plant replacement budget and a full-time horticulturist
keep the grotto well maintained. Costs for upkeep and
benefits of the grotto will be reviewed as part of this study.
Previously home to the ice skating rink, Play Park and
Adventure Peak boasts a large play structure area that
is enjoyed by children and adults of all ages. This play
structure paid for itself within six months of being installed
and generates approximately $600,000/year in revenues.
Frequent additions and upgrades keep this area fresh for
guests. Large tunnels and climbing areas encourage parents
to play/ interact with their children.
Busy most of the time, the Great Hall is a 60' x 90'
multipurpose space where children can play with balls,
scooters and other park -provided gym activities. An
inflatable jumping structure in the corner is a popular
destination for children.
The addition of restrooms on the lower level has provide
parents with easier supervision of their children an
reduced the number of related accidents.
The pool is currently used by Community Education three
to four mornings/week as well as the Edina Swim Club
several nights/week. Occasional lap swimmers and hotel
guests also enjoy the pool. The associated locker rooms are
small and inadequate. Pool resurfacing and tile replacement
projects have been put on hold until the study is completed.
The ventilation system in the pool area was replaced two
years ago. There has been some discussion of removing the
pool and reusing the space, potentially as a soft toddler area
or additional birthday rental space.
The indoor track is located directly above the pool area and
is not handicapped accessible. The ventilation system was
recently replaced with residential grade products. There has
been discussion about removing the track and repurposing
the space as a fitness center or other revenue -generating
amenity. This space is not air-conditioned and becomes very
hot and humid in the summer.
ATS&R I PAGE 4
EDIN BOROUGH PARK -
Minnesota's Unique Indoor Park and Play Experience!
Revenues from membership fees are approximately
526,000/year. Condo members pay association fees for use
of the pool and track. This agreement is being reviewed in
case the pool and track are removed.
With many hard surfaces throughout the park, soft surface
areas may be explored to offer toddler -friendly amenities
to families and Park patrons.
Weekend parking has become a challenge with the majority
of parking for the Park located on the upper level of the
ramp and to the east side of the facility. The lower level of
the parking ramp is permit parking for the corporate center.
There is some discussion about allowing parking on the
lower level during the weekends.
PROJECT APPROACH
The ATS&R team is prepared to assist the Edina Park and
Recreation Department with assessing the programming
and operation of the Edinborough Park facility as outlined
in the Request for Proposal. We have the experience and
knowledge to assist you with the tasks that are needed for
this type of study in a timely and efficient manner that will
give you the vital information necessary to proceed with this
important project and the tools to help with the decision
making process.
We propose a hands-on approach to this project with open,
effective communications with the project team, City staff,
special interest groups, citizen committee(s), and other
interest groups deemed integral to this assessment. Active
involvement and participation from all parties in the process
is welcomed and encouraged. As partners in this effort, our
goal is to bring the best possible analysis to the Edinborough
Park study. We envision this project as being completed in
two phases as outlined below.
Phase I — 30 days
At the kick-off meeting with the project staff and committee
members, we will lay the groundwork for the project and
determine how we will communicate with each other
and how decisions are made. We will review the project's
goals, tasks to be completed, and the schedule making any
necessary adjustments. During our visit, we will perform
the research necessary to develop a baseline of information
including a tour of the physical layout, review of program
and financial statistics, review the demographic profile
of the service area, conduct market analysis, review of
alternative service providers in the immediate area, and
initiate discussions with staff.
Phase II — 45 days
This phase of the project will build on the information
gathered from Phase I that will be instrumental in the
discussions on program and facility options.These discussions
will be the foundation for developing a concept plan and
cost estimates for capital and operations. Strategies for
moving forward will be discussed and formatted during this
phase. From this process, the final report and presentation
will be developed. The final report will summarize and
highlight the key findings and tools necessary to assist with
the decision making process.
ATS&R I PAGE 5
EDINBOROUGH PARK
Minnesota's Unique Indoor Park and Play Experience!
SCOPE OF SERVICES
The Edinborough Park Operations Assessment will include
the following:
Market Analysis Review
• Project review and update
• Review service area identification
• Review demographic characteristics/ community profile
• Population/age range/income
•
Businesses/ schools
• Trends
• Review of existing Edinborough facilities/ programs/
services
• Master plan/existing studies
• Organizational structure/wage scales
• Department policies and procedures
• Existing program statistics
• Demand for programs/ services and facilities
• Facility assessment
• Competitive market analysis
• Alternative aquatic service providers
• Facilities and services offered
• Comparison with national, regional, and local
participation statistics and trends
Building Analysis
• Facility conditions
• Facility and site opportunities (renovations, additions)
•
Materials options for improved operations and
maintenance costs
• Safety and security
• Heating, ventilating, dehumidification and air-
conditioning efficiencies
• Pool efficiencies / opportunities, reverse osmosis
• Lighting efficiencies
• Indoor air quality
Programming
• Develop component recommendation/ prioritization
• Validate community center program
• Review and assess sizing and space allocation
requirements
• Operating structure and parameters
• Philosophy of operation
• Priorities of use
Operations Analysis
• Attendance estimates (daily / annually / seasonally)
• Fee structure
• Drop-in
• Multiple admissions/annual/season passes
• Family, group
• Rentals, birthday parties
• Operating cost projections
• Develop a line item budget
• Personnel by position
• Contractual services
Commodities
• Capital replacement
Revenue generation projections
• Develop a line item accounting
• Admissions
• Annual/multiple admissions
• Programs and services
• Rentals and parties
• Other revenue sources
Revenue/ expenditure comparisons
• Cost recovery level
Project recommendations/ profitability of components
• Marketing strategy
• Program/service considerations
Final Report
• Written final report
• Presentation of report
PROPOSED FEE
Fee Estimate Summary
Market Analysis Review
$ 3,000
Building Analysis
S+'000
Programming
s 1,7E
Operations Analysis
S7,000
Final Report
S 1,000
Total
sl6,750
Reimbursable Expenses
In-house printing, postage, mileage, and travel expenses
are typically considered a reimbursable expense billed to
the owner. We estimate that this scope of work will require
reimbursable expenses not to exceed S2,500.
We would welcome the opportunity to sit down and
customize, prioritize, and/or phase a scope of professional
services that will meet the goals and expectations necessary
for this project as well as your project budget.
ATS&R I PAGE 6
P E R K I NS
F W I L L
June 3, 2011
John Keprios, Director
Park and Recreation Department
City of Edina
4801 West 50th Street
Edina, MN 55424
Dear Mr. Keprios:
Perkins+Will Architects is pleased to submit our proposal to study the building and operations of
Edinborough Park. Our project team includes Jeff King of Ballard and King Consulting, chosen for their
specific areas of talents and expertise needed for this study
Cover Letter
Perkins+Will, Inc. will be the local consultant for this study and will hold the contract with the City
of Edina. Perkins+Will has extensive experience in facilitating public groups, in planning innovative
and sustainable facilities and in building consensus around community priorities. In addition to the
architectural facilities assessment services provided by Perkins+Will, Perkins+Will will provide project
management services coordinating meetings between Ballard*King and Associates, the City of Edina Park
Board and community members within the City of Edina.
Ballard*King and Associates is a consulting firm specializing in the operational planning of community
recreation facilities. They will lead the market analysis and operational analysis of the existing
Edinborough Park facilities. This analysis will provide program and financial information for review by the
City of Edina Park and Recreation Department for effective decision-making as it pertains to; what physical
improvements, new amenities and service changes should the City of Edina consider to improve revenues
and decrease expenses at Edinborough Park. Perkins+Will and Ballard*King and Associates work together
frequently on facility/operations projects such as this. Our current shared clients include the City of Coon
Rapids and the City of Wadena, Minnesota
We look forward to the opportunity to discuss this project with your group in person and to introduce our
team to you. Thank you for your consideration.
Sincerely,
Steven Miller, AIA, CEFPI, LEED AP
is
f
PERKINS
-1-WILL
+A www.perkinswill.com
EXPERIENCE
City of Edina Gymnasiums
Edina, Minnesota
Competition Gymnasiums
Seating Capacity: 100
South View Middle School
Edina Public Schools
Edina, Minnesota
Two Competition Courts - Seating Capacity: 1,100
New Natatorium - dedicated diving well, 8 lane pool - Seating Capacity:
365
Andover Community CenterNMCA
Andover, Minnesota
This 130,000 SF building program consisting of four
major venues: fieldhouse, ice arena, aquatics, and fitness
New Ulm Civic Center
New Ulm, Minnesota
Joint use facility serving the City of New Ulm and the Brown County
Fairgrounds
Multi-purpose facility
Coon Rapids Community Center
Coon Rapids, Minnesota
Provides activities for community members of all ages including a two
sheet ice arena, a multipurpose gymnasium, an aquatics center, a senior
center, and community meeting and banquet facilities.
Sports Events Center at the National Sports Center
Blaine, Minnesota
This facility, a state-of-the-art arena with NHL sized rinks and
four locker rooms, is part of an eight rink complex that will be the
world's largest.
Wadena Regional Wellness Center
Wadena, Minnesota
The committee identified the following facilities as common needs:
Gymnasium Space, Fitness Space, Community Meeting Space, Swimming Pool
Warm Water Therapy Pool, and Ice Arena
Ballard'King Experience
Ballard*King has hands on experience conducting operational assessments
similar to what is that is required for the Edinborough Park project. Jeff King,
President will serve as the project manager and has experience with this project
type. Within the past 6 months Jeff has been involved with facility assessments
in Chicago, Omaha, Rapid City, and Salem, in addition to Perkins+Will projects
in Coon Rapids and Wadeta, Minnesota. In one case the combination of cost
saving recommendations and revenue generating plans resulted in a $350,000
improvement in cost recovery.
2
PERKINS
' -
WILL
EDUCATION
Bachelor of Architecture with Distinction,
Iowa State University, 1977
Master of Architecture, University of
Minnesota, 1981
REGISTRATIONS
Registered Architect, State of Minnesota
#17329
National NCARB Certification
EDUCATION
Bachelor of Architecture, North Dakota
State University, 1980
Bachelor of Art -Architectural Studies,
North Dakota State University, 1979
REGISTRATIONS
Registered Professional Architect,
Minnesota License Number: 24265
+A www.perkin!,will.corn
CONSULTING TEAM MEMBERS
Steven Miller, AIA, LEED® AP
Principal
In over 30 years of practice Steve has focused primarily on the
planning, space programming, and design of educational architecture.
Additionally, he has lead the design of many significant civic and
recreational projects for a variety of public clients including cities and
governmental agencies.
ATHLETICIR ECR EATIONAL
Wadena Wellness Center
Corporate Fitness Center
Wadena, Minnesota
Cargill Corporation
Coon Rapids Community Center
Minnetonka, Minnesota
Coon Rapids, Minnesota
Orono Ice Arena
Chanhassen HS Baseball Stadium
Orono, Minnesota
Chanhassen, Minnesota
Woodbury Community Center
Memorial Stadium
Minnesota Wild Practice Facility
Northfield, High School
Woodbury, Minnesota
Northfield, Minnesota
Andover YMCA /Community Center
Minnesota Vikings
Andover, Minnesota
Winter Park Additions and
Renovations
Eden Prairie, Minnesota
David Leschak, RA
Project Manager
David Leschak has over 30 years of experience as a Project
Architect and Project Manager serving on a wide variety of corporate,
educational and athletic/recreational projects. David's extensive
technical expertise, combined with his experience as a project
manager provides him with a comprehensive understanding of the
overall project process and the coordinated efforts required of the
project design team to better facilitate the timely completion of
project tasks and deliverables. David continues to work on a wide
variety of large and small projects - some new and some renovations -
within the market segments identified above.
ATHLETIC/R ECREATI ONAL
National Sports Center
Blaine, Minnesota
Schwann's Super Rink
Herb Brooks Training Facility
Schwann's Event and Convention
Center
Figure Skating Training Center
Woodbury Athletic Sports Facility
Pre -Design
Woodbury, Minnesota
Bismarck Community Center
Bismarck, North Dakota2
USA Hockey, United States Women's
Olympic Locker Room /Training Facility
Blaine, Minnesota
Shattuck -St. Mary's School
Athletic Locker Rooms/ Training
Facility Pre -Design
Faribault, Minnesota
Bethel University
Locker Rooms & Training Facility
Blaine, Minnesota
Victoria Field House Expansion
Victoria, Minnesota
Mahtomedi Ice Arena
Mahtomedi, Minnesota
3
20
BAL.LA"*IQNG CONSULTING TEAM MEMBERS
& ASSOCIATESLTD
Recreation Facility Planning and Operation Consultants
* Education
• Lindenwood University
BA Business Administration
Certified Pool Operator
* Professional Affiliations
• Ice Skating Institute of
America
• National Recreation and
Park Association—Aquatic
Section
• Missouri Park & Recreation
Association
• Colorado Park & Recreation
Association
Jeff King
President
As a founding partner of Ballard*King & Associates, Jeff has over 30 years experience
in recreation facility operation and planning. Ballard*King & Associates was estab-
lished in 1992 by Ken Ballard and Jeff King in response to the need for market driven
and reality based planning for recreation facilities. Jeff has provided consulting ser-
vices to more than 200 communities who have benefited from his extensive back-
ground in recreation center planning and management. Jeff's expertise comes from a
vast array of experience and projects.
Jeff's management and project experience includes facility planning and construction,
facility renovation, grand opening celebrations, economic impact studies, energy con-
servation systems, preventative maintenance programs, staffing, budgeting, marketing,
cost accounting and program -ming. In addition, he has performed park and recreation
master plans as well as audits.
Jeff was one of the founders of the "Gateway to Success" recreation facility planning
conference in St. Louis and served as the chairman in its first year. His previous ex-
perience in Colorado has led to an active involve-ment with the Colorado Parks and
Recreation Association's Recreation Facility Design and Management School.
Jeff has been a regular speaker at the Athletic Business Conference as well as numet
ous state conferences and ice arena management -related seminars, NRPA Aquatic
School and various workshops. Jeff has also served as a team leader and facilitator for
the City of Fort Collins Quality Improvement Program and has been certified in Sys-
tematic Development of Informed Consent (SDIC).
As the former Recreation Director for the City of St. Peters, MO, he was responsible
for start-up and operations of Rec-Plex. Rec-Plex, a 140,000 square foot recreation
center with a 50 -meter competitive pool, ten -meter diving tower, leisure pool, gymna-
sium, track, rock climbing wall, weight room, aerobics room, ice skating rinks (2),
skate board park and food service that opened in July 1994. Rec-Plex was the host site
for all aquatic events for the 1994 Olympic Sports festival. Prior to this, he was the
Facility Manager for the Edora Pool Ice Center (EPIC) in Fort Collins, CO, where he
was responsible for its start-up, operations and administration for 7 years. EPIC re-
ceived the 1987 "Facility of Merit" award from Athletic Business Magazine for design
and operation excellence. He also served as the City of Fort Collins' Aquatic Director
and team leader and facilitator for the City of Fort Collins Quality Improvement Pro-
gram.
Jeff's trustworthy experience and genuine strong character bring each client assurance
that all aspects of their project will receive the highest level of service.
Bullard*King and Associates is committed to comprehensive planning and operations consulting services, providing for the
effective and efficient use of available resources to develop and operate sports, recreation and wellness facilities.
0
2743 E. Ravenhill Circle * Highlands Ranch, CO 80126 * (303) 470-8661 * www.ballardking.com * BKA@ballardking.com
Im
APPROACH TO THE PROJECT AND PROCESS
P E R K I N S
I -W ILL
This team is prepared to assist you with assessing the programming and operation of the Edinborough Park facility
as outlined in the RFP. We have the experience and knowledge to assist you with the tasks that are needed for this
type of study in a timely and efficient manner that will give you the vital information necessary to proceed with this
important project and the tools to help with the decision making process.
Our intent is to have a very hands-on approach to this project with open, effective communications with the project
team, City Staff, special interest groups, citizen committee and other interest groups deemed integral to this
assessment. Active involvement and participation from all parties in the process is welcomed and encouraged. We
want to be seen as "partners" in the effort to bring the best possible analysis to the Edinborough Park study. We see
this project as. being completed in two phases as outlined below.
Phase I — 30 idays
At the kick-ofi: meeting with the project staff and committee members we will lay the groundwork for the project,
determine how we will communicate with each other and how decisions are made. We will review the project's goals
and tasks to be completed and the schedule; making any necessary adjustments. During our visit, we will do the
research necessary to develop a baseline of information including a tour of the physical layout, review of program and
financial statistics, review the demographic profile of the service area, conduct market analysis, review of alternative
service providers in the immediate area and initiate discussions with staff.
Phase I — 45 days
This phase of the project will build on the information gathered from Phase I that will be instrumental in the
discussions on program and facility options. These discussions will be the foundation for developing a concept plan
and cost estimates for capital and operations. Strategies for moving forward will be discussed and formatted during
this phase. From this process, the final report and presentation will be developed. The final report will be concise
summary that will highlight the key findings and tools necessary to assist with the decision making process.
Edinborough Park Operations Assessment - Scope of Services
Market Analysis Review.
* Project review and update
* Review service area identification
* Review demographic characteristics/community profile
Population/age range/income
Businesses/schools
- Trends
* Review of existing Edinborough facilities/programs/services
Master plan/existing studies
Organizational structure/wage scales
Department policies and procedures
Existing program statistics
- Demand for programs/services and facilities
- Facility assessment
x Competitive market analysis
- Alternative aquatic service providers
- Facilities and services offered
* Comparison with national, regional and local participation statistics and trends
Programming.
* Develop component recommendation/prioritization
- Validate community center program
- Review and assess sizing and space allocation requirements
* Operating structure and parameters
- Philosophy of operation
- Priorities of use
+A www.perkinswilI.com
P E R K I NS
-WILL
Operations Analysis:
APPROACH TO THE PROJECT AND PROCESS
* Attendance estimates
- Daily
- Annually/seasonally
* Fee structure
- Drop-in
- Multiple admissions/annual/season passes
- Family, group
- Rentals, birthday parties
* Operating cost projections
- Develop a line item budget
- Personnel by position
- Contractual services
- Commodities
- Capital replacement
* Revenue generation projections
Develop a line item accounting
Admissions
- Annual/multiple admissions
Programs and services
Rentals and parties
Other revenue sources
* Revenue/expenditure comparisons
- Cost recovery level
* Project recommendations/profitability of components
Marketing strategy
Program/service considerations
Facility Impact Analysis:
* Define space requirements of
functional components
* Renovation options
* Addition options
* Physical constraints
* Potential project costs
Final Report:
* Written final report
* Presentation of report
PROPOSED FEE
Edinborough Park Operations Assessment - Cost Summary
Consulting Fee
1. Market Analysis Review $ 3,000
2. Programming $ 2,000
3. Operations Analysis $ 7,000
4. Facility Impact Analysis $ 5,000
5. Final Report $ 1,000
Total $18,000
Reimbursable Expenses: It is estimated that this scope of work will require two trips for this project. Total travel cost
estimate of $2,000. Final document printing $500. Total reimbursables not to exceed $2,500.
Total Project Estimate
We would welcome the opportunity to sit down and customize, prioritize, and/or phase a scope of professional services
that will meet the goals and expectations necessary for this project as well as your project budget.
+21 www.perkinswill.com 6
{
LQJA D A V
PLANNING
June 3, 2011
ARCHITECTURE
E N G I N E E R I N G
Edina Park and Recreation Department
INTERIORS
Attn: John Keprios, Director
4801 West 50th Street
®
Edina, MN 55424
EST. 1915
Re: Request for Proposal - EDINBOROUGH PARK FACILITIES/OPERATIONS ASSESSMENT
ABU DHABI
AND FEASIBILITY STUDY
ATLANTA
Dear Mr. Keprios:
AUSTIN
BEIJING
Thank you for the opportunity to respond to the Request for Proposal for consultation
BENGHAZI
services for the Edinborough Park facility/operations assessment and feasibilty study.
BRYAN
CHICAGO
LEo A DALY and our partner firm, Ballard*King, are pleased to present our strength in park
DALLAS
planning, needs assessment, master planning, interior design and engineering. We are very
DENVER
excited about this opportunity and trust you will find our qualifications particularly well -
FORT WORTH
aligned with the needs of the City of Edina.
HONG KONG
Some of the highlights Of our team for your consideration include:
HONOLULU
HOUSTON
• Our partner Ballard*King & Associates is a recreation consulting firm specializing in
ISTANBUL
recreation & wellness center feasibility studies, parks & recreation master plans, operational
LAS VEGAS
audits for recreation & wellness facilities and management solutions for parks & recreation
LOS ANGELES
departments..
MIAMI
MINNEAPOLIS
• Lro A DALY team's recent relevant experience includes recreation and communit center
y
Moscow
projects and 60 master planning/programming efforts.
MAHA
• With in-house architecture, interior design, structural, mechanical, and electrical
,,HOENIX
engineering, the LEo A DALY team is well organized for rapid project service and high
SACRAMENTO
quality document coordination.
SAN ANTONIO
SAN MARCOS
Our cost summary for the project is as follows:
TAMPA
1. Market Analysis Review $ 2,500
TRIPOLI
2. Programming $ 1,500
WACO
3. Concept Option Development $ 2,000
WASHINGTON DC
4. Operations Analysis $ 6,500
WEST PALM BEACH
5, Final Report $ 750
Total $13,250
Reimbursable Expenses: It is estimated that this scope of work will require two trips for this
project. Total travel cost estimate of $2,000.
Total Project Estimate: $15,250
1 would again like to thank you for this exciting opportunity. Should you have any questions
related to Our response, or need additional information, please feel free to contact me at the
number or email below.
Respectfully,
LEU A DAL
v Ted RKIshond, AIA
Vice President and M raging Principal
730 SECOND AVE S, STE 1100 612.338.8741
NNEAPOLIS, MN 55402 TERedmond@leoadaly.com
.612.338.8741
AX 612.338.4840
www.leoadaly.com
1
TEAM EXPERIENCE
TEAM COMPOSITION
The LEo A Draw Team for the Edinborough Park Operations Assessment and Feasibility Study is composed of experienced
members of LEo A DAY along with Ballard*King for their extensive experience in similar studies for parks around the
United States. We have chosen each team member for the specific skills and experience they bring to the team.
We believe that they are the best team to assist the City of Edina with analyzing the existing Edinborough Park and
developing the plan for the future of this facility.
LEO A DALY
Strong client relationships have helped LEo A DAY become a leader in the design of the built environment, and one
of the largest planning, architecture, engineering, interior design, and program management firms in the world. Since
1915, we have had an unyielding focus on design excellence to create exceptional spaces that enhance and enrich the
human experience.
Our ability to balance of high quality functionality and excellent design is rooted in our project approach, our
sustainability philosophy, and our collaborative process which enables our team to maintain a functional understanding
of each of our client's unique operational expectations.
Ballard*King & Associates
Ballard*King & Associates was established in 1992 by Ken Ballard and Jeff King in response to the need for market-
driven and reality -based planning for recreation facilities. B*K has achieved 16 years of success by realizing that each
client's needs are specific and unique. With over 70 combined years of facility management and planning experience
in the public, non-profit, collegiate and private sector, the firm has completed over 500 projects in 47 states. They
have also been the recipient of four Athletic Business Facilities of Merit Awards.
Ballard*King & Associates provides a broad range of services that can be integrated into a design team or contracted
independently. These services include: feasibility studies, operations analysis, maintenance cost estimates, revenue
projections, staffing levels, budgeting, marketing plans and third party design review. Additionally, they perform audits
for existing facilities as well as parks and recreation master plans.
By bringing practical, proven experience to a project we can accurately represent the client's best interests. Ballard*King
has a keen awareness of the impact a sports or recreational facility has on the community and the organization that
operates it. Thanks to their extensive field experience they are able to provide assistance with practical tools, an
uncommon ability to see the overlooked and view your project from a wealth of expertise and knowledge. They
understand that the recession our country is facing has drastically impacted governmental agencies while there is
increasing pressure to reduce tax support for parks and recreation services.
SIMILAR PROJECT EXPERIENCE
The LEo A DAEY/Ballard*King Team has hands on experience conducting operational assessments similar to what is that
is required for the Edinborough project. Jeff King, of Ballard*King will serve as the project manager and has experience
with this project type. Within the past 6 months Jeff has been involved with facility assessments in Chicago, Omaha,
Rapid City, and Salem. In one case the combination of cost saving recommendations and revenue generating plans
resulted in a $350,000 improvement in cost recovery.
Our team will use a collaborative approach and include the stakeholders in the development of options.
LED DALY
Ted Redmond, AIA, NCARB
Vice President, Managing Principal
Leo A DALY Minneapolis
Role: Principal in Charge
Experience: 21 years
Ted has led programming, planning, and
design efforts on 11 recreational facilities.
These include five Boys and Girls Clubs and
facilities for Pilsbury United. He has also
completed over 15 master planning and
needs assessment projects.
Jeff Fling, AIA, NCARB
President
Ballard*King Associates
Role: Project Manager
Experience: 30 years
TEAM EXPERIENCE
Bill Baxley, AIA
Vice President, Director of Design
Leo A DALY Minneapolis
Role: Design Director
Experience: 25 years
Bill creates meaningful places where
communities can thrive. He focuses on
community -oriented municipal design
projects has designed over 20 park and
recreational facilities including the Shakopee
Soccer Complex*. Bill also focuses on
municipal facilities and designed the City of
Edina City Hall*. He has won 32 awards for
his designs.
*Experience prior to joining Leo A DALY
As a founding partner of Ballard*King & Associates, Jeff has over 30 years experience in recreation facility
operation and planning. Ballard*King & Associates was established in 1992 by Ken Ballard and Jeff King in
response to the need for market driven and reality based planning for recreation facilities. Jeff has provided
consulting services to more than 200 communities who have benefited from his extensive background in
recreation center planning and management. Jeff's expertise comes from a vast array of experience and projects.
Jeff's management and project experience includes facility planning and construction, facility renovation,
grand opening celebrations, economic impact studies, energy conservation systems, preventative maintenance
programs, staffing, budgeting, marketing, cost accounting and program -ming. In addition, lie has performed
park and recreation master plans as well as audits.
Jeff was one of the founders of the "Gateway to Success" recreation facility planning conference in St. Louis and
served as the chairman in its first year. His previous experience in Colorado has led to an active involve-ment
with the Colorado Parks and Recreation Association's Recreation Facility Design and Management School.
Jeff has been a regular speaker at the Athletic Business Conference as well as numerous state conferences and
ice arena management -related seminars, NRPA Aquatic School and various workshops. Jeff has also served as
a team leader and facilitator for the City of Fort Collins Quality Improvement Program and has been certified in
Systematic Development of Informed Consent (SDIC).
As the former Recreation Director for the City of St. Peters, MO, he was responsible for start-up and operations
of Rec-Plex. Rec-Flex, a 140,000 square foot recreation center with a 50 -meter competitive pool, ten -meter
diving tower, leisure pool, gymnasium, track, rock climbing wall, weight room,, aerobics room, ice skating rinks
(2), skate board park and food service that opened in July 1994. Rec-Plex was the host site for all aquatic events
for the 1994 Olympic Sports festival. Prior to this, he was the Facility Manager for the Edora Pool Ice Center
(EPIC) in Fort Collins, CO, where lie was responsible for its start-up, operations and administration for 7 years.
EPIC received the 1987 "Facility of Merit" award from Athletic Business Magazine for design and operation
excellence. He also served as the City of Fort Collins' Aquatic Director and team leader and facilitator for the
City of Fort Collins Quality Improvement Program.
LED MY
TEAM EXPERIENCE
EDINA PARK AND RECREATION DEPARTMENT
J
MANAGING TEAM
Principal -in -Charge
Ted Redmond PROGRAMMING TEAM
LEo A DALY
Program/Planner Project Designer
Jeff King Bill Baxley
• Ballard*King Lro A DALY
SUPPORTIVE SERVICES AS NEEDED
Interior Design
Virginia Pappas
LEO A DALY
Mechanical/Fire Protection
Eric Stadsvold
L( -.o A DALY
Electrical/Low Voltage
Greg Doll
Leo A DALY
Structural
Steve Nordin
LEo A DALY
SUPPORTING TEAM MEMBERS - AS NEEDED
Eric Stadsvold, PE
Senior Mechanical/Industrial Engineer
LEo A DALY Minneapolis
Role: Lead Mechanical Engineer
Experience: 20 years
As an industrial and a mechanical engineer,
Eric collects data and analyzes it to provide
quantitative and engineering options in
the design and planning stages of projects.
He works with new construction and
remodeling projects with equal skill to help
create the most efficient workspaces for
each client.
Greg Doll, PE, LEED
Senior Project Electrical Engineer
LEo A DALY Minneapolis
Role: Lead Electrical
Experience: 17 years
Greg recently assisted the University of
Minnesota with their Utility Master Plan
update. In the last five years he also led
the mechanical analysis and design of
the Sterling the City Hall/Police remodel
and renovations to several facilities for the
Federal Government.
LE3DA DALY
Cost Estimator
Jeff Lorenzen
LLo A DALY
Virginia Pappas, CID
Lead Interior Designer
LEo A DALY Minneapolis
Role: Interior Designer
Experience: 16 years
Virginia is an experienced designer and
holds a wealth of knowledge in a variety of
building types, including civic, corporate,
government and judicial areas. She is
committed to providing end users with
interior environments that meet their needs
functionally and aesthetically.
Steve Nordin, PE
Director of Structural Engineering
LEo A DALY Minneapolis
Role: Lead Structural
Experience: 33 years
Steve has worked on re -use and renovation
projects for dozens of private, public and
industrial clients. Recently he has been
working for the Federal Government in re-
purposing outdated facilities for new missions
at Aberdeen Proving Grounds, MD and
Ellsworth Air Force Base, SD.
PROJECT APPROACH
The LEo A DALY Team is prepared to assist you with
assessing the programming and operation of the
Edinborough facility as outlined in the RFP. Our team has
the experience in park facilities and knowledge to assist
You with the tasks that are needed for this type of study
in a timely and efficient manner. The LEo A DALY team
will give you the vital information necessary to proceed
with this important project and the tools to help with the
decision making process.
Our intent is to have a very hands-on approach to this
project with open, effective communications with the
project team, City Staff, special interest groups, citizen
committee and other interest groups deemed integral to
this assessment. Active involvement and participation from
all parties in the process is welcomed and encouraged.
We want to be seen as "partners" in the effort to bring the
best possible analysis to the Edinborough center study.
We see this project as being completed in two phases as
outlined below.
Case Study: Salvation Army Ray and Joan Kroc Corps
Community Centers (RJKCCC)
In 2004 Joan Kroc, wife of McDonald's founder Ray
Kroc, gave an endowment to The Salvation Army of
$1.5 billion. The funds are to be used to construct
and develop world-class recreational, educational and
ministry centers that will provide abundant elevating
opportunities to people from all walks and all years of
life.
PROJECT APPROACH
Phase I — 30 days
At the kick-off meeting with the project staff and committee
members we will lay the groundwork for the project,
determine how we will communicate with each other and
how decisions are made. We will review the project's
goals and tasks to be completed and the schedule; making
any necessary adjustments. During our visit, we will do
the research necessary to develop a baseline of information
including a tour of the physical layout, review of program
and financial statistics, review the demographic profile
of the service area, conduct market analysis, review of
alternative service providers in the immediate area and
initiate discussions with staff.
Phase 11— 45 days
This phase of the project will build on the information
gathered from Phase I that will be instrumental in the
discussions on program and facility options. These
discussions will be the foundation for developing a
concept plan and cost estimates for capital and operations.
Strategies for moving forward will be discussed and
formatted during this phase. From this process, the final
report and presentation will be developed. The final
report will be concise summary that will highlight the key
findings and tools necessary to assist with the decision
making process.
RJKCCC in Salem OR. B*K completed an operations assessment that
was scheduled to reduce operating expenses by $200,000.
Mrs. Kroc's gift was divided equally and given to
The Salvation Army's four regional headquarters to
established a process, to seek and review applications from local communities interested in a RJKCCC, ensuring
the key goals of mission and ministry, financial stability, community partnership and involvement, and design and
construction were met.
Ballard*King & Associates is honored to have been a part of the process of assisting many Salvation Army communities
with their bids for RJKCCC sites. We now continue to be a part of the process of bringing numerous Ray and Joan
Kroc Corps Community Centers from coast-to-coast on the road to becoming the beacons of hope the Salvation Army
and Joan Kroc envisioned them to be.
In Salem, Oregon, Ballard*King & Associates conducted an operational assessment for the Kroc Center that was
driven by the need to increase the center's cost recovery level to balance their budget by the end of the current fiscal
year. Review of the staffing plan, re -structure of management team, scheduling analysis, fee structure, marketing,
fund raising and program recommendations resulted in projected $250,000 improvement in cost recovery by the end
of the 2010/2011 fiscal year ending September 30th.
LED DALY
PROJECT APPROACH
Edinborough Operations Assessment
Scope of Services
Market Analysis Review
• Project review and update
• Review service area identification
• Review demographic characteristics/community profile
— Population/age range/income
— Businesses/schools
— Trends
Review of existing Edinborough facilities/programs/
services
— Master plan/existing studies
— Organizational structure/wage scales
— Department policies and procedures
— Existing program statistics
— Demand for programs/services and facilities
— Facility assessment
• Competitive market analysis
— Alternative aquatic service providers
— Facilities and services offered
• Comparison with national, regional and local
participation statistics and trends
Programming:
• Develop component recommendation/prioritization
— Validate community center program
— Review and assess sizing and space allocation
requirements
• Operating structure and parameters
— Philosophy of operation
— Priorities of use
Concept Option Development
• Facility Master Plan Option Development
• Cost Assessment — Capitol
• Option Architectural Analysis and Feasibility
Assessment
• Sustainability Assessment
• Stakeholder Input and Option Finalization
RJKCCC in Omaha, NE. B*K completed an operations assessment that
resulting in a $350,000 improvement in cost recovery.
LQJA DALY
Operations Analysis
• Attendance estimates
— Daily
— Annually/seasonally
• Fee structure
— Drop-in
— Multiple admissions/annual/season passes
— Family, group
— Rentals, birthday parties
• Operating cost projections
— Develop a line item budget
— Personnel by position
— Contractual services
— Commodities
Capital replacement
• Revenue generation projections
— Develop a line item accounting
— Admissions
— Annual/multiple admissions
— Programs and services
— Rentals and parties
— Other revenue sources
• Revenue/expenditure comparisons
— Cost recovery level
• Project recommendations/profitability of components
— Marketing strategy
— Program/service considerations
Final Report
• Written final report
• Presentation of report
Case Study: Salvation Army Ray and Joan Kroc Corps
Community Centers (RJKCCC)
RJKCCC Omaha (pictured): Ballard*King Associates
conducted an operational assessment for the Kroc Center
that was driven by the need to increase the center's cost
recovery level. Review of the staffing plan, re -structure
of management team, scheduling analysis, fee structure,
program recommendations and re -purpose of space with
the center resulted in projected $350,000 improvement
in cost recovery.
A*
C 0 C
•
ARCHITECTURE
INTERIOR DESIGN
PLANNING
June 3, 2011
380 St. Peter Street, Suite 600 651.222.3701
Saint Paul, MN 55102 bwbr.com
John Keprios
Director
Edina Park and Recreation Department
4801 West 50th Street
Edina, MN 55424
Dear John and the Edina Edinborough Park Study Selection Team:
Thank you very much for the opportunity to submit this proposal for the study of the
building and operations at Edinborough Park.
We would certainly like to be a part of your team. This is the type of study and analysis
our team excels at and where we bring exceptional value to our clients. This study is very
appropriate as cities continue to investigate opportunities to attract more revenue, cover
more costs, or spend less to run a facility such as Edinborough.
We have teamed with Ballard"King, a nationally recognized facility management and
operational assessment consultant that specializes in recreational facilities exactly like
Edinborough. BWBR will serve as your overall project design planner and brings many
years of recreational project experience to the table. The BWBR/Ballard'King partner-
ship has experience working together at the Shoreview Community Center.
Although not requested in the RFP, we feel strongly about educating the City of Edina
during this study in reviewing opportunities to identify and procure savings in energy.
The explanation of issues to provide a full understanding of the value of retro commis-
sioning of building systems, LEED for Existing Buildings strategies, energy audits, and
rebates available through energy suppliers, we believe, should be part of our process
during the study.
As requested in the RFP, our team members have no conflict, ownership, or other
interests in similar centers in this market — just very relevant experience that will bring
value to the study. Thanks again for this opportunity. Please feel free to contact us.
We look forward to being a part of your team.
Respectfully submitted,
BWB ARCHITECTS, INC.
T_O�
Gregory E. Fenton, AIA
Principal in Charge
Direct: 651.290.7877
gfenton@bwbr.com
BALLARD'KING
Jeff King
President/Recreation Consultant
Direct: 779.6472363
jeff@ballordking.com
During his 18 years at BWBR,
Greg has successfully managed a
wide range of projects, including
wellness facilities, YMCAs,
churches, and offices. His clients
request him again and again
because he excels at controlling
budgets and schedules, and is
great at communicating with each
team member on a daily basis.
A 20 -year veteran, Craig focuses
his skills on designing engaging
and interactive buildings that
build community and promote
well-being.
1*
EXPERIENCE, TEAM, AND QUALIFICATIONS
BWBR is a Saint Paul -based design solutions firm that provides architectu
interior design, and planning services, with a diverse practice spanning nearly 90
years. Our employee -owned firm has a staff of more than 110, many of whom have
been here for 10+ years. We have deliberately remained a single -office firm with
a regional practice, to foster a strong team culture and long-term service -based
client relationships. Returning clients have consistently comprised 80% or more of
BWBR's annual workload from our earliest days. Some of these relationships stretch
back more than 30 years.
BWBR serves a number of markets, each encompassing several building types and
has been steadily involved in the design of recreation facilities for more than 30
years — from community centers and YMCAs to collegiate athletic facilities and
wellness centers on medical campuses. BWBR has provided planning and/or design
services for more than 50 recreation projects in the last several years.
GREG FENTON, AIA
BWBR
Principal in Charge
• Nearly 20 years experience in recreation facility planning and design
• Will serve as project day-to-day contact and manage the study process
• Extensive experience with feasibility and site studies for several metro -area
recreation facilities
Select Project Experience
• City of Edina, MN I Tri -City Skate Park Facility Study
• Red Wing Family YMCA - Red Wing, MN I Feasibility Study, Conceptual
Design, Expansion/Renovation
• YMCA of Metropolitan Minneapolis
- Southdale YMCA - Edina, MN I Site Master Plan, Phase I Design, Expansion
Study, Expansion and Renovation
- Elk River YMCA - Elk River, MN I Master Plan/Site Study, New Facility
- Blaisdell YMCA - Minneapolis, MN I Expansion/Renovation Study
- North Community YMCA - Minneapolis, MN I Facility Needs Assessment,
Renovation Concept Design
CRAIG PETERSON, AIA, LEED AP
BWBR
Design Leader
• Lead design planning and develop conceptual renderings
Select Project Experience
• YMCA of Metropolitan Minneapolis
- Southdale YMCA - Edina, MN Expansion Study, Expansion and Renovation
- Elk River YMCA - Elk River, MN I Master Plan/Site Study, New Facility
• Mayo Clinic - Rochester, MN
- Dan Abraham Healthy Living Center
• City of Saint Paul, MN/Neighborhood House
- The Paul & Sheila Wellstone Center for Community Building
City of Edina I Edinborough Park Study BWBR + Ballard'King
A,
EXPERIENCE, TEAM, AND QUALIFICATIONS
Ballard*King & Associates, located in Colorado, was established in 1992 by Ken
Ballard and Jeff King in response to the need for market-driven and reality -based
planning for recreation facilities. Ballard*King has achieved 16 years of success by
realizing that each client's needs are specific and unique. With over 70 combined
years of facility management and planning experience in the public, non-profit,
�collegiate and private sector, Ballard*King has completed over 500 projects in 47
BAIILAR.D*KING states and has working relationships with more than 50 architects coast-to-coast.
& ASSOCIATES LTD
Re� FW:UkyRumlir+eand operatmC. hats Ballard*King & Associates provides a broad range of services for recreation facil-
ity analysis. Services include: feasibility studies, operations analysis, maintenance
cost estimates, revenue projections, staffing levels, budgeting, marketing plans and
third party design review. Additionally, Ballard*King performs audits for existing
facilities as well as parks and recreation master plans. Services proposed for your
Edinborough study are outlined in the following pages, under Project Approach,
Jeff King
Ballard*King
Recreation Consultant
• Over 30 years experience in recreation facility operation and planning
• One of the founders of the "Gateway to Success" recreation facility planning
conference in St. Louis
• Provided consulting services to more than 200 communities
With over 30 years experience,
Select Project Experience
Jeff brings expertise in recreation
Salvation Army Ray and Joan Kroc Corps Community Centers (RJKCCC)
facility operation and planning.
- Omaha, NE I Conducted an operational assessment for the Kroc Center
His recent experience includes
four facility assessments for
that was driven by the need to increase the center's cost recovery level.
facilities closely aligned to Edin-
Review of the staffing plan, re -structure of management team, scheduling
borough. Jeff's trustworthy
analysis, fee structure, program recommendations and re -purpose of space
experience .and genuine strong
with the center resulted in projected $350,000 improvement in cost
character bring each client the
recovery.
confidencethatall aspects oftheir
- Salem, OR I Conducted an operational assessment for the Kroc Center
project will receive the highest
that was driven by the need to increase the center's cost recovery level to
level of service.
balance their budget by the end of the current fiscal year. Review of the
staffing plan, re -structure of management team, scheduling analysis, fee
structure and program recommendations resulted in projected $250,000
improvement in cost recovery by the end of the 2010/2011 fiscal year
ending September 30th.
• Chicago Salvation Army Red Shield ,Assessment
- Chicago, IL I Currently conducting an operations assessment of the
Englewood and Cross Generation centers for the Salvation Army. Our
ongoing work includes a review of the staffing plan, marketing plan
recommendations, programming review, and budget analysis.
City of Edina I Edinborough Park Study BWBR + Ballard*King
APPROACH TO THE PROJECT AND PROCESS
Project Approach
Ballard`King will lead our initial step to assist you with assessing the programming and opera-
tion of the Edinborough Park facility as outlined in the RFP. Our team has the experience
knowledge to assist you with the tasks that are needed for this type of study in a timely
efficient manner that will give you the vital information necessary to proceed with this important
project and the tools to help with the decision-making process.
Our intent is to have a very hands-on approach to this project with open, effective communi-
cations with the project team, City Staff, special interest groups, citizen committee, and other
interest groups deemed integral to this assessment. Active involvement and participation from
all parties in the process is welcomed and encouraged. We want to be seen as "partners" in the
effort to bring the best possible analysis to the Edinborough Park study. We see this project as
being completed in two phases as outlined below.
Phase 1- Estimated at 30 days
Kick-off meeting
Project meetings (2)
At the kick-off meeting with the project staff and committee members we will lay the
groundwork for the project, determining how we will communicate with each other and
how decisions will be made. We will review the project's goals, tasks to be completed,
and the schedule; making any necessary adjustments. During our visit, we will do the
research necessary to develop a baseline of information including a tour of the physi-
cal layout, review of program and financial statistics, review the demographic profile of
the service area, conduct market analysis, review of alternative service providers in the
immediate area and initiate discussions with staff.
Phase II - Estimated at 45 days
Project meetings (2)
Final presentation (7) anticipated with Park and Recreation Committee
This phase of the project will build on the information gathered from Phase I that will be
instrumental in the discussions on program and facility options. These discussions will be
the foundation for developing a concept plan and cost estimates for capital and opera-
tions. Strategies for moving forward will be discussed and formatted during this phase.
Conceptual plans and two renderings for possible facility modifications will be prepared
from Phase II discussions. These tools provide an invaluable resource for public commu-
nication. From this process, the final report and presentation will be developed. The final
report will be a concise summary that will highlight the key findings and tools necessary
to assist with the decision making process.
Scope of Services
Market Analysis Review:
• Project review and update
• Review service area identification
• Review demographic characteristics/community profile
- Population/age range/income
- Businesses/schools
- Trends
• Review existing Edinborough facilities/programs/services
- Master plan/existing studies
- Organizational structure/wage scales
- Department policies and procedures
- Existing program statistics
- Demand for programs/services and facilities
- Facility assessment
City of Edina I Edinborough Park Study BWBR + Ballard"King
el
APPROACH TO THE PROJECT AND PROCESS
(Market Analysis Review Continued):
• Competitive market analysis
- Alternative aquatic service providers
- Facilities and services offered
• Comparison with national, regional, and local participation statistics and trends
Programming:
• Develop component recommendation/prioritization
- Validate community center program
- Review and assess sizing and space allocation requirements
• Operating structure and parameters
- Philosophy of operation
- Priorities of use
Operations Analysis:
• Attendance estimates
- Daily
- Annually/seasonally
• Fee structure
- Drop-in
- Multiple admissions/annual/season passes
- Family, group
- Rentals, birthday parties
Operating cost projections
- Develop a line item budget
- Personnel by position
- Contractual services
- Commodities
- Capital replacement
• Energy Savings Education
- Review opportunities to identify and procure savings in energy
• Revenue generation projections
- Develop a line item accounting
- Admissions
- Annual/multiple admissions
- Programs and services
- Rentals and parties
- Other revenue sources
• Revenue/expenditure comparisons
- Cost recovery level
Project recommendations/profitability of components
- Marketing strategy
- Program/service considerations
Conceptual Planning:
• Expansion/repurposing plan diagrams
• Renderings of interior concepts
Final Report:
• Written final report
- Conceptual plan and concept renderings
• Presentation of report (one meeting)
City of Edina I Edinborough Park Study BWBR + Ballard"King
1
PROPOSED FEE
Cost Summary
The BWBR/Ba Ila rd* King team proposes a lump sum fee of $27,850 (twenty seven thousand.
eight hundred fifty dollars) for the scope of services described in the project approach
process. Reimbursable expenses are estimated at $2,800 (two thousand, eight hundred dolla,,,
primarily for two trips by Jeff King and printing and reproduction costs. Reimbursable expenses
will be bill at 1.1 times cost. We do not bill for local mileage incurred.
We would welcome the opportunity to sit down and customize, prioritize, and/or phase a scope
of professional services that will meet the goals and expectations necessary for this project, as
well as your project budget.
City of Edina I Edinborough Park Study BWBR + Ballard"King
2design group
June 4, 2011
John Keprios, Director
Edina Parks and Recreation Department
4801 West 501h Street
Edina, Minnesota 55424
RE: Proposal Edinborough Park Building and Operations Study
Dear John and Selection Committee:
292 Design Group is pleased to submit our proposal to assist the City of Edina in studying the
operations and facilities of Edinborough Park. Recreation and parks play a vital role in the life of a
community. Today's economic environment puts a great deal of pressure on cities to provide services
at the least cost. Facilities that become an economic drain on a community quickly fall behind the
needs of a community.
Having just recently worked with John and the City of Edina on the Braemar Ice Arena Improvements,
Tom Betti would be excited to continue and develop the relationship with the City on the Study of
Edinborough Park. We hope the Braemar project gave you a sense of our understanding of
community recreational facilities and our creative approach to working with existing buildings.
Joining Tom will be Mark Wentzell, of 292 Design Group together they have led numerous clients
through similar processes, as they looked to update their facilities, to respond to the needs of their
citizens and find cost effective operational models. Also, as another key member of the Edinborough
Park study is Jeff King of Ballard King & Associates. Jeff is a national leader in recreation facility
operations. 292 and Ballard King have worked together on over 20 feasibility studies over a large part
of the United States.
The 292 Design Group team will work collaboratively with parks and recreation staff, important
community stakeholders and the citizens of Edina. Our process will be rigorous, thoughtful and
thorough. We appreciate the opportunity to submit our qualifications and look forward to discussing
with you how we can assist the Edina in this important effort.
Sincerely,
292
design group
tOM45).
Tom Betti, AIA
Partner
Mark Wentzell, AIA
Partner
Two Nine Two design group 1 9100 491 Avenue North I New Hope, MN 55428 1 763.533.3813 1 www,292designgroup.com
1: 1
Edinborough Park Study 292 Design Group
4
292 Design Group
292 Design Group (292) is a full-service architecture, planning and interior design firm headquartered in
New Hope, Minnesota. Our projects and services range from feasibility studies to comprehensive
architectural services for projects of all sizes.
292 is renowned for our recreational center design expertise. 292 staff have developed a substantial
portfolio of community recreation projects. Moreover, we understand the needs and challenges
associated with public facilities and have the skills necessary for effectively facilitating partnerships
among the various stakeholders. Our emphasis on community involvement and clear communication
has resulted in recreational facilities that respond to diverse needs and reflect their community.
The Edinborough Park Study will help answer the questions: "Who will use the facility?" "What
amenities and activities should it include?" "is it sustainable?" What will it cost? What will it cost to
operate? 292's studies provide solid data and analysis, determining: community resources, community
needs and interests, probable costs and possible project schedules. 292's comprehensive studies enable
our clients to make critical decisions and provide them with a clear vision for their potential project.
An essential element of 292's project approach is client collaboration. Our best projects have been
planned and designed with extensive input from our clients. We are truly dedicated to our clients and to
the success of their projects. 292's significant list of community projects is a testament to our
responsive, respectful, and innovative character. A partial list of community recreation facilities studies
include:
Stamford, CT: Stamford Community Recreation Center (2010)
Lemay, Missouri: Community Center Study (2010)
Watertown, SD: Multi -use Recreation Center Study (2009)
St. Paul, MN: Citywide Aquatic Facilities (2009)
Roswell, NM: Community Center Study (2009)
St. Cloud, MN: Community Center (2009)
Warrenton MO: Community Center (2008)
Leawood, KS: Community Center Study Phase One (2008)
Inver Grove Heights, MN: Community Center Study (2007)
292 Project Team
Thomas Betti and Mark Wentzell will lead the 292 feasibility study team. Tom and Mark have worked
together on numerous studies and recreational facilities. Their combined experience and knowledge of
recreational design is unparalleled. They will be joined by Jeff King of Ballard King. Jeff is a national
leader in recreation facility operations. Ballard King has assisted 292 on over 20 planning studies.
Thomas Betti, AIA, Principal / Project Leader, 292
Tom will lead the 292 design team effort.
Tom has a sound understanding of the issues that communities face in the design of recreation projects.
He has expertise in all phases of architecture: programming, design, code compliance, construction
documents, bidding and negotiation, construction administration and post construction services. Tom
has worked with all kinds of government agencies and educational institutions in the design of their
recreational facilities including: ice arenas, community centers, and aquatic centers. Tom has more than
20 years of experience including the recent improvements to Braemar Arena.
1
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Edinborough Park Study
292 Design Group
Bachelor of Architecture, University of Minnesota, 1995 American Institute of Architects
Registered Architect in Minnesota, Ohio, Arizona, Missouri NCARB
Mark Wentzell, AIA, Principal/Designer, 292
Mark will provide design and planning expertise and collaborate with Tom in planning the facility.
An award-winning designer with 30+ years experience, Mark brings a wealth of planning and design
knowledge. A teacher, skilled public speaker and meeting facilitator, he brings expertise in working with
diverse stakeholders and imparting architectural knowledge in everyday terms. Mark has led clients
through the master planning, design, and comprehensive building process. His design experience has
resulted in high performance buildings that provide multi -use services to a wide variety of users.
His awards include the Richard W. Riley Award for Excellence for Schools as Centers of Community (First
Recipient) 2004, for his design for the John A. Johnson Elementary School and East YMCA in St. Paul.
Education
Master of Architecture, Syracuse University, Florence Center American Institute of Architects
Bachelor of Architecture, University of Minnesota Registered Architect in Minnesota
Ballard*King & Associates
Ballard*King & Associates was established in 1992 by Ken Ballard and Jeff King in response to the need
for market-driven and reality -based planning for recreation facilities. B*K has achieved 18 years of
success by realizing that each client's needs are specific and unique. With over 70 combined years of
facility management and planning experience in the public, non-profit, collegiate and private sector, B*K
has completed over 500 projects in 47 states and has working relationships with more than 50 architects
coast-to-coast. We are honored to be the recipient of four Athletic Business Facilities of Merit Awards.
Ballard*King & Associates provides a broad range of services including: feasibility studies, operations
analysis, maintenance cost estimates, revenue projections, staffing levels, budgeting, marketing plans
and third party design review. Additionally, we perform audits for existing facilities as well as parks and
recreation master plans.
By bringing practical, proven experience we can accurately represent the client's best interests. Our firm
has a keen awareness of the impact a sports or recreational facility has on the community. Thanks to our
extensive field experience we are able to provide assistance with practical tools, an uncommon ability to
see the overlooked and view your project from a wealth of expertise and knowledge. We understand
that the recession is drastically impacting governmental agencies while there is increasing pressure to
reduce tax support for parks and recreation services. B*K has hands on experience conducting
operational assessments similar to what is required for Edinborough Park. Within the past 6 months,
B*K has lead facility assessments in Chicago, Omaha, Rapid City, and Salem„ In one case the combination
of cost saving recommendations and revenue generating plans resulted in a $350,000 improvement in
cost recovery.
Jeff King, Operations Consultant, Ballard*King
As a founding partner of Ballard*King & Associates, Jeff has over 30 years experience in recreation
facility operation and planning. Jeff has provided consulting services to more than 200 communities who
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Edinborough Park Study
292 Design Group
have benefited from his extensive background in recreation center planning and management. Jeff's
expertise comes from a vast array of experience and projects.
Jeff's management and project experience includes facility planning and construction, facility
renovation, grand opening celebrations, economic impact studies, energy conservation systems,
preventative maintenance programs, staffing, budgeting, marketing, cost accounting and programming.
In addition, he has preformed park and recreation master plans as well as audits. Jeff's trustworthy
experience and genuine strong character bring each client assurance that all aspects of their project will
receive the highest level of service.
Education
Bachelor of Arts in Administration, Lindenwood University
Missouri Parks and Recreation Association
Colorado Parks and Recreation Association
National Recreation and Park Association
Project Understanding
The 292 Project Team understand the City of Edina would like to evaluate the current operations of
Edinborough Park and prepare an operational plan for the future. Integral to that plan is to improve the
cost recovery of the operations of the facility.
Good Design and Planning is Good Stewardship of Public Dollars
292's goal is to design innovative and pragmatic facilities that promote the careful use of the
communities resources where possible; provide a highly functional and healthful environment for the
users; have a long, useful life expectancy, and most importantly, -meet the current and future needs of
all project participants and maximize the benefit achieved for each dollar spent. Careful, insightful
planning is the key to creating a successful community asset.
Project Approach and Work Plan
The 292 team begins each project with a clearly defined work plan that outlines the project's goals and
potential outcomes. The work plan outlined below will address the scope of services anticipated for this
study. 292 would be happy to work with you to modify this plan as needed to best suit your needs. The
tasks we have outlined in the Work Plan, connect directly to the objectives of the study, and define our
approach to accomplishing them. Because of 292's extensive ice facility experience, we will be able to
provide you with a study that achieves all of your goals and creates a solid path for the next phase of
development.
1. Project Kickoff
Representatives of the City of Edina and other project stakeholders meet with the 292 project team to
discuss the work plan and identify the decision -makers who will be involved in the project. We then
prepare a statement of goals and objectives and schedules/agendas for meetings and presentations.
2. User Input
With an established statement of goals and objectives, the next critical phase is to review the history of
Edinborough Park and collect input from the various groups and individuals who will be continuing to
participate in the facility. The 292 team feels strongly that the greater the open dialogue the greater the
potential for a successful study.
3. Existing Edinborough Park Building Assessment
Edinborough Park Study
TI
292 Design Group
The 292 design team will conduct a thorough assessment of the existing facility. Mechanical, structural,
electrical and aquatic systems will be carefully analyzed to ensure code compliance, operational
efficiency, and maintenance and capital replacement needs. The facility will be analyzed on ability to
meet current and proposed programmatic needs.
4. Market Analysis Review
Review service area identification
Review demographic characteristics/community profile/Population/age range/income
Businesses/schools/Recreation trends
Review of existing Edinborough facilities/programs/services
Master plan/existing studies
Organizational structure/wage scales
Department policies and procedures
Existing program statistics
Demand for programs/services and facilities
Competitive market analysis
Comparison with national, regional and local participation statistics and trends
5. Programming
After collecting the operational and revenue data, 292 team will prepare a written facility program - a
document outlining and prioritizing the needs of the project. The preparation of this initial draft
program document will establish the parameters of the facility and become the outline for further
development of the project. The city and other stakeholders will then review the program documents
to insure compliance with their needs, and desires. Often this will entail difficult decisions regarding
budget, building area, and included amenities. The 292 team will provide professional cost consultation
• and guidance in the resolution of these issues.
6. Revenue Analysis
Attendance estimates - Daily/Annually/seasonally
Fee structure - Drop-in/Multiple admissions/annual/season passes /family, group/ rentals, birthday parties
Revenue generation projections
Admissions - Annual/multiple admissions
Programs and services
Other revenue sources
7. Operations Analysis
Operating cost projections
Develop a line item budget
Staffing/ Personnel by position
Utilities/ Contractual services/Commodities/ Capital replacement
S. Cost Recovery Analysis
Project recommendations/profitability of components
Marketing strategy
Program/service considerations
9. Operations Revenue and Cost Recovery Recommendations
Determine final recommendations/profitability of various options
• Assist in developing a marketing strategy
4
Edinborough Park Study
10. Conceptual Design
292 Design Group
With the completion of the market and operations analysis and the development of a facility program,
the 292 team will prepare a series of conceptual designs. These concepts will formulate the adjacencies
and relationships between the various components of the project, explore the space requirements and
relative costs, and provide a clear understanding of the possibilities of Edinborough Park. These
conceptual designs will begin to analyze the operational aspects of the proposed project. The final
conceptual designs will set the basis for defining project scope and budget. .
11. Preliminary Cost Estimate and Project Budget
Once the conceptual designs are prepared, 292 will work with an experienced and qualified construction
cost estimator to provide preliminary budgets for each of the options that were developed. A cost -
benefit analysis can be generated and recommendations made for a preferred option. The estimates
may be used to reliably establish a budget for constructing and equipping the project.
12. Final Report
The Conceptual Design Study process will conclude with the preparation of a final report. 292 will
assemble all data and other critical information into a comprehensive, user-friendly document. This
report will document the study process and serve as an outline to help guide the future of Edinborough
Park
13. Presentation of the Completed Feasibility Study
The 292 team will present the completed Feasibility Study to the Edina City Council and to other
community stakeholders that are interested in the completed study
Study Timeline
292 Design Group proposes a 12 week schedule for the study. This reflects a process that stays focused
on the project, yet allows time for studying the issues and making quality decisions
Fee Proposal
292 Design Group
$14,450
Study Leadership and Design and Planning
Lead all aspects of the project including; stakeholder meetings, public presentations, physical building
assessment, programming, conceptual plans, site plan, image study, cost estimating, and final report
preparation
Ballard King
Operations and Revenue Consulting $11,250
Prepare detailed annual operational cost including; staffing, utilities, contract services, capitol
replacement projections and building maintenance costs. Assist city with developing revenue sources;
rate structures and annual cost recovery projections.
Reimbursable Expenses
$3,150
Ballard King& Associates -Travel expenses (two trips), and printing, $2,000
292 Design Group - Printing, color plots, report reproduction, postage, and mileage, $1,150
Total Fee $28,850
The fee above is based on our experience on similar projects. Each project is unique. 292 is committed
to providing services and the corresponding fees based on the needs of our clients. As always we would
be willing to discuss our fee and modify it to fit the specific needs of the City of Edina.
6
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BISSONNETTE ERICKSON ARCHITECTS, LLC
10700 HIGHWAY 55, SUITE 317
PLYMOUTH, MN 55441
(763) 544-83�
June 3, 2011
Mr. John Keprios, Director
Edina Park and Recreation Department
4801 West 50th Street
Edina, MN 55424
Re: RFP for Professional Services for
Edinborough Park Feasibility Study
Dear Mr. Keprios;
We appreciate your invitation to submit this proposal for the above project. Having worked with
you and the City in the past on Braemar Arena and a previous look at Edinborough Park we
would welcome the opportunity to serve Edina again.
As architect for the recently completed Eden Prairie Community Center, we had gone through a
similar process of analysis and study using input from user groups and outside consultants to
develop a program and design for renovation to produce a successful operation.
Most of our recreation projects have begun with a feasibility study; incorporating program
analysis, operating proforma, design solutions and cost estimating.
We have assembled a team of consultants to address the various aspects of Edinborough Park
and look forward to meeting with the selection committee to discuss your project in depth.
Thank you for your consideration.
Sincerely,
BISSONNETTE ERICKSON ARCHITECTS, LLC
el Ericks n, RA, NCARB
A 'r? C H I T= C FURE I E N V I R O i',1 M E N FAL OUALI FY OF LIFE
rFirm Information
1
Bissonnette Erickson Architects
' Architecture
10700 Highway 55, Suite 317,Plymouth, MN 55441
763/ 544-8370
Year: Established in 1982
(Name change in 2010 from Delano Erickson
Architects)
Status: Minnesota Limited Liability Company
Ownership: Private
LKPB Engineers, Inc.
Mechanical & Electrical Engineers
1935 West County Road B2, Saint Paul, MN 55117
651/633-1223
Year: Established in 1969
Status: Minnesota Corporation
Ownership: Shareholders
Charles J. Pappas
Operational Consultant
5412 Mayview Road
Minnetonka, MN 55345
612/919-2020
Aquatic Consultant
Will be hired hourly as needed
Firm Profile:
Bissonnette Erickson Architects (BEA) is a Minnesota based architectural firm dedicated to delivering timeless
designs that enhance the human experience and are functional, buildable and on budget. Our firm has been
providing professional architectural services (formerly known as Delano Erickson Architects) since 1982.
Del Erickson brings more than 45 years of experience to the team. Prior to starting his own firm, Del served
as principal and director of design for BWBR where he was responsible for the development of the first family
oriented YMCAs. Del's passion and ability to work well with public groups such as cities, counties and community
association boards is evident in the many community centers, park and recreation facilities and ice arenas
throughout Minnesota.
Edinborough Park
Project Team
Principal Architect / Designer
Del Erickson, RA, NCARB
Bissonnette Erickson Architects
Registration: MN #7131, WI, IA, NY, KS
Years of Experience: 45
Project Responsibility
As Project Architect / Designer, Del will work with the steering committee and target user groups in evaluation of
building and site program, concept designs, function and cost analysis, all with guidance of creating a design which
enhances the experience and brings delight to the user. His involvement and responsibility will carry through all
phases assuring quality and design goals are achieved in the final product.
Professional Background:
University of Minnesota, Bachelor of Architecture
Relevant Project Experience:
• Eden Prairie Community Center Addition and Remodeling; Eden Prairie, MN -Addition of large public lobby,
fitness, aerobics, free weights, gym, phased running track, racquetball, meeting rooms, concessions, and child
care facilities with remodeling to the pool and a third hockey facility.
• Plymouth Creek Community Center; Plymouth, MN - Included in the 33,000 S.F. Structure is a large divisible
meeting room, senior activity center, arts and crafts classrooms, a lounge, a large kitchen for catering and
classroom instruction, lounge, multiuse theater and entertainment space, additional venues for teens and arts
groups, and facilities for adjacent seasonal indoor soccer facility.
• Maple Grove Community Center; Maple Grove, MN - Design and cost estimating form complete community
center including aquatics, gymnasiums, ice arena, fitness, meeting, teen, senior and day care facilities.
• South Branch YMCA; West St. Paul, MN
• Northeast Branch YMCA; White Bear Lake, MN
• Northwest Branch YMCA; Shoreview, MN
• Willmar Civic Center; Willmar, MN - 2,000 to 4,000 seat multiuse building with NHL ice rink.
• Braemar East Arena; Edina, MN
• Burnsville Arena; Burnsville, MN
• Richfield Ice Arena; Richfield, MN
• Hudson Ice Arena and Multiuse Exhibition Building and Addition; Hudson, WI
Principal Architect
Bruce P. Bissonnette, AIA
Bissonnette Erickson Architects
Registration: MN #23532
Years of Experience: 29
Project Responsibility:
Bruce will work with Del and the city of Edina in development of building and site programs, concept design, and
cost analysis, and have overall responsibility of consultant and team management. His involvement will carry
through all phases making sure coordination of all disciplines is carried out and the city of Edina receives the premier
family destination and recreation facility they envision.
Professional Background:
Bemidji State University, Northwest Technical Institute, University of Minnesota
Relevant Project Experience:
Expertise in the hospitality and event center market.
EdinborOLI fit Perk
Community Center Management Consultant
' Charles J. Pappas
Independent Consultant
' Corporate and entrepreneurial Executive Operator with a proven track record of maximizing resources, streamlining
operations and budgets while increasing sales and profit. Combines expert orchestration of multi -unit facility
management and P & L with a history of accomplishment in business development, sales, account management
and customer service. Mr. Pappas will build a sustainable business model around the current mission and develops
appropriate policies, programs, goals and long range strategies to advance the revenues and funding sources.
' Project Responsibility:
Operations, market and management analysis and input.
Professional Background:
Bachelor of Science • Recreation and Park Administration
Mankato State University • Mankato, MN
Carlson School of Management — Managing Organizational Change
IHRSA Institute — Professional Development and Club Management
Club Managers Association of America — Membership Sales and Marketing
The Disney Institute — Service Magic Workshop
Dunn & Bradstreet —Account Development Strategies
Professional Affiliations:
United States Green Building Council
IHRSA— International Health, Racquets and Sports Association
CMAA — Club Managers Association of America
Relevant Project Experience:
Sabes Jewish Community Center, Chief Wellness and Recreation Officer., Minneapolis, MN
• General Manager, Calhoun Beach Club, Minneapolis, MN
Wellbridge, Regional Director Minneapolis, MN
Health Fitness Corporation, President, Minneapolis, MN
Bearpath Golf and Country Club, General Manager, Eden Prairie, MN
• Shakopee Mdewakanton Dakota Community, Retail Business Advisor, Prior Lake, MN
Dakota Sport and Fitness, General Manager, Prior Lake, MN
Flagship Athletic Club, Vice President/General Manager, Eden Prairie, MN
Edinborough Park
Electrical Engineer - Principal in Charge
John M. Killeen, P.E., LEED AP
LKPB Engineers, Inc.
Registration: MN 917783
Years of Experience: 29
Project Responsibility:
John has specialized design and management experience in a number of diverse and complex projects. His goal for
every project is to assure high quality, value -engineered systems, time -expedient scheduling and effective design/
construction team communication. His extensive background in a variety of project areas has culminated in an
acute focus on value engineering and energy conservation.
Professional Background:
Bachelor of Science/Electrical Engineering, University of Minnesota
Relevant Project Experience:
• Anoka Ramsey Community College, Coon Rapids, MN
• North Hennepin Community College, Brooklyn Park, MN
• Minnesota State University, Mankato, MN
• South Central College, Faribault, MN
• Dan Abraham Healthy Living Center, Mayo Clinic, Rochester, MN
• Kandiyohi County Family YMCA, Willmar, MN
• Maple Grove Community Center, Maple Grove, MN
• Mille Lacs Band of Ojibwa Community Center, Onamia , MN
• New Brighton Family Services Center, New Brighton, MN
• Fond du Lac Tribal and Community College, Cloquet, MN
• Bemidji State University, Bemidji, MN
Mechanical Engineer - Principal in Charge
Peter A. Potvin, P.E., LEEDAP
LKPB Engineers, Inc.
Registration: MN #16196
Years of Experience: 31
Project Responsibility:
Peter offers special design expertise in code evaluation, value engineering, life cycle costing, energy management,
comparative HVAC systems, computer modeling, evaluating and building management systems. In addition, Peter
has led numerous award-winning projects through the application of the Xcel Energy Assets Program, designed to
find the most energy-efficient interrelated systems for new and remodeled buildings.
Professional Background:
Bachelor of Mechanical Engineering, University of Minnesota
Relevant Project Experience:
• Anoka Ramsey Community College, Coon Rapids, MN
• North Hennepin Community College, Brooklyn Park, MN
• Southwest Minnesota State University, Marshall, MN
• Minnesota State University, Mankato, MN
• South Central College, Faribault, MN
• Dan Abraham Healthy Living Center, Mayo Clinic, Rochester, MN
• Kandiyohi County Family YMCA, Willmar, MN
• Chaska Community Center, Chaska, MN
• North Hennepin Community Center, Brooklyn Park, MN
• St. Cloud State University, St. Cloud, MN
E-dinborough Park
a
Key components of the addition and renovation include full size
gymnasium divisible into two small basketball or volleyball
courts, new locker facilities with family rooms, two racquet ball
courts, fitness and weight area, aerobic studio, multi use
meeting/exercise rooms, walking track, ice arena and new lobby,
concessions, banquet room, teen center, childcare and
f administrative areas. The addition is designed with similar
t materials and finishes to aesthetically fit with the existing building
providing an overall unified appearance and not seem like an
addition.
Architect: Delano Erickson Architects
Consultants: Structural Engineer/ Clark Engineering Corp.
Mechanical and Electrical / M&E Engineers
'Completed: March 2008, Rink Sept. 2008
Construction Time: One Year
Total Area: 100,000 SQ FT
I ,nstruction Cost: $12,500,000 Community Center
Rink Area: 27,750 SQ FT
Rink Cost: 3,615,000
Reference:
Bob Lambert (Retired)
Park & Recreation Director
City of Eden Prairie
8080 Mitchell Road
Eden Prairie, MN 55344
(50 7) 931-2856
Owner Representative
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This project began with public input and planning sessions, task
force and feasibility study for a bond referendum. The resulting
community center was designed to accommodate a partnership
with a private fitness center and included an ice arena, pool,
gym, multi -use banquet/meeting rooms, locker rooms, and
recreational spaces. The ice arena is arranged so it was access
from exterior as well as interior through the main community
center. A gallery walk way provides a natural lighted route
between entrances with a common concession area.
Architect: Cluts, O'Brien, Strother Architects
Consultants: Structural Engineer/ BKBM Engineers
Mechanical and Electrical / LKPB Engineers
Acoustics / Wm. H.O. Kroll & Associates
Completed: 1997 (Skating Dec. 1996)
Construction Time: One Year
Total Area: 90,000 SQ. FT.
Construction Cost: $11,000,000
Project Design & Manager Del Erickson, AIA
Edinborouah Park
Reference:
Terry Just, Director
Dept. Park & Recreation
City of Maple Grove
12951 Weaver Lake Rd.
Maple Grove, MN 55369
(763) 494-6501
Owner Representative
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Included in the 33,000 square feet permanent structure is a large
divisible meeting room, senior activity center, arts and crafts
classrooms, a lounge, a large kitchen for catering and classroom
instruction, lounge, and restrooms for the adjacent soccer bubble
field house. An unfinished lower level was completed three years
later. Designed to provide tiered multiuse space for theater and
entertainment venues for seniors, teens, and arts groups.
Finishing also included flexible meeting and dining spaces.
Architect: Delano Erickson Architects
Consultants: Structural Engineer/ BKBM Engineers
Mechanical and Electrical / LKPB Engineers
Civil Engineer/ Anderson Engineering
Acoustics / Wm. H.O. Kroll & Associates
Completed: 2000 & 2004
Construction Time: One Year
Total Area: 33,000 SQ FT
Construction Cost: $6,500,000
Project Design & Manager Del Erickson, RA, NCARB
Edinborough Park
Reference:
Eric Blank
P&R Director
City of Plymouth
3400 Plymouth BLVD
Plymouth, MN 55447
(763)509-5201
Owner Representative
Approach / Methodology
Our approach and method of working with the city of Edina.
Understanding of Project.
We understand your goals are to improve use and efficiency and to look at the possibility of adding
spaces so the final product will decrease the operating expenses and increase revenue to provide
a profitable facility. We have assembled a Team that is excited to meet your challenge and look to
accomplishing the following:
• Review existing data, operations and program. ,
• Identify and analyze existing and perceived issues.
• Our Community Center Management Consultant will review the existing facility and operations
and make recommendations for improvement in program and operations to increase service to
Edina and profitability.
• Review and interview staff and user groups to determine appropriate approach to satisfy the
needs of Edina and recommendations of consultants.
• Review and analyze program and market competition for services to determine priority and
profitability for Edinborough Park.
• Develop program of function and space requirements for satisfying projected concept to
improve use and profitability.
• Develop alternative design concepts with attendant cost/benefit analysis.
• Prepare feasibility report and review with Park Commission and City Council.
Process
Building on recommendations and program alternatives we will develop, design and cost scenarios
related to physical improvements, amenities, or changes to the existing facility.
We will develop design alternatives addressing possibility of major revision to existing spaces to
accommodate new and more profitable spaces.
A major addition to accommodate a larger program of use will be considered and addressed in the
design alternatives.
We foresee a minimum of three concepts developed in schematic form with cost estimates for
accomplishment along with revenue and operating cost proforma.
We anticipate the process will involve five to eight meetings with staff, user groups and city over a
three month period culminating in a final report.
Cost Estimate and Control
We understand the high priority placed on the budget of publicly funded projects and approach
design solutions with knowledge of cost ramifications. We have significant experience and
understanding of building costs and values and prepare cost estimates using material and system
takeoffs similar to contractor bids.
'=dinUorough Park
Fee Proposal
Phase I — Data collection, operations analysis and recommendations for improving service and
profitability utilizing input from Staff, User Groups and Community Center Management Consultant.
Approximately 40% of overall fee.
Phase II — Concept program and design alternatives responding to approach and questions
identified in phase I and RFP with cost estimates and operation proforma. Approximately 50% of
overall fee.
Phase III — Compile pertinent information, design and cost data in final report form as feasibility
study for review and presentation to Park Commission and City Council. Approximately 10 of
overall fee.
Our services will be based on typical AIA Contracts and will be for feasibility studies only. Our
proposal includes the services of architectural consultants, mechanical and electrical engineering
consultants and a community center management consultant. Civil engineering, landscape
architecture and surveying are additional services. Owner to provide existing building plans and
operational data.
A rough fee is based upon an estimate that approximately 200 to 240 hours are needed to
complete this study. We have broken it down as follows:
Phase I Project Evaluation and Recommendations:
Architectural and CCM Consultant
Phase II Program and Design Alternatives with Cost Estimates:
Architectural
CCM Consultant
Mechanical and Electrical Engineering
Phase III Feasibility Report
Architectural
CCM Consultant
Mechanical and Electrical Engineering
Subtotal Basic Services Estimate:
$5,000 - $8,000
$7,500 - $9,500
$1,500 - $2,000
$14,000 - $19,500
We propose to provide the above basic services on an hourly basis for a total not to exceed
$19,500 plus additional services and reimbursable expense.
Additional Services:
Energy and building system analysis related to $1,500 - $2,000
Operating costs and recommendations for improvement
Mechanical and Electrical Engineering
Reimbursable expense as billed to BEA and not to exceed $1,000
Edinborough Park