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HomeMy WebLinkAbout2009-12-08 Park Board PacketZEA, owe � Cn v � �y • COR 1PORA��9/ 699 MAA , AGENDA Regular Meeting of the Edina Park Board Tuesday, December 8, 2009, 7:00 P.M. Edina City Hall Council Chambers 4801 West 50th Street PARK BOARD MEETING PROCEDURES During "Public Hearings, " the Chair will ask for public comment after City staff members make their presentations. If you wish to speak on the topic, you are welcome to do so as long as your comments are relevant to the discussion. To ensure fairness to all speakers and to allow the efficient conduct of a public hearing, speakers must observe the following guidelines: • Individuals must limit their presentations to three minutes or less. The Chair will modify presentation times, as deemed necessary. • Try not to repeat remarks or points of view made by prior speakers and limit comments to the matter under consideration. • In order to maintain a comfortable environment for all those in attendance, the use of signs, clapping, cheering or booing or any other form of verbal or nonverbal • communication is not allowed. PARK BOARD AGENDA I. APPROVAL OF THE MINUTES * Tuesday, October 13, 2009, Park Board Minutes. II. NEW BUSINESS A. Presentation of Audubon Certification Awarded to Fred Richards Golf Course and Audubon Re -Certification Awarded to Braemar Golf Course. B. *Amendment to City Code 1230.07. — Farmers Market at Centennial Lakes Park. C. *Veterans Memorial Proposal — Utley Park. D. 2010 Park Board Meeting Calendar. IV. PUBLIC COMMENTS During "Public Comments, " the Chair will ask to hear from those in attendance who would like to speak about something not on the agenda. Individuals must limit their presentations to three minutes or less and cannot speak to an issue for which a public hearing was previously held and closed or a matter scheduled for a future hearing. Individuals should not expect the Park Board to respond to their comments. Instead, the Park Board might direct the matter to staff for consideration at a future meeting. V. UPDATES FROM STAFF VI. PARK BOARD COMMENTS VII. ADJOURNMENT The City of Edina wants all residents to be comfortable being part of the public process. If you need assistance in the way of hearing amplification, an interpreter, large print documents or something else, please call 952-927-8861 72 hours in advance of the meeting. * These are agenda items that require or request Park Board action. 2 Memo To: Edina Park Board From: John Keprios, Director Edina Park and Recreation Department Date: December 3, 2009 Re: TUESDAY, DECEMBER 8, 2009, PARK BOARD MEETING STAFF REPORT. Enclosed you should find the following items: 1. Tuesday, October 13, 2009, Park Board Minutes. 2. Tuesday, December 8, 2009, Park Board Agenda. 3. "Increase Access to Fresh Fruits and Vegetables" Information Document. 4. Minnesota Department of Health: SHIP: The Statewide Health Improvement Program; Summer 2009 Document. 5. City Code Amendment Language. 6. Minnesota Department of Health: SHIP and Communities: Working to Reduce Chronic Disease in Minnesota; Winter 2009 Document. 7. Proposed 2010 Edina Park Board Meeting Calendar. 8. Golf Business Article Featuring Braemar Golf Course. The following is the monthly Staff Report concerning each item on the agenda with the exception of Approval of the Minutes, Public Comment and Park Board Comment. PARK BOARD MEETING IN THE COUNCIL CHAMBERS EDINA CITY HALL 4801 WEST 50TH STREET The Tuesday, December 8, 2009, Park Board meeting will be at 7:00 p.m. in the City Council Chambers at Edina City Hall. If you are unable to attend, please call either Office Coordinator, Janet Canton, at 952-826-0435 or me at 952-826-0430. II. NEW BUSINESS A. Presentation of Audubon Certification Awarded to Fred Richards Golf Course and Audubon Re -Certification Awarded to Braemar Golf Course. The City of Richfield's Woodlake Nature Center Manager Karen Shragg and Braemar Golf Course Manager John Valliere will give a brief presentation about the Audubon Certification bestowed upon the Fred Richards Golf Course and the Audubon Re - Certification for Braemar Golf Course. Congratulations to John Valliere and his staff! No formal action is requested on this agenda item. B. *Amendment to City Code 1230.07. — Farmers Market at Centennial Lakes Park. The Cities of Edina, Richfield and Bloomington collectively applied for and were recently awarded a grant to promote the Statewide Health Improvement Program (SHIP), which is a Health Reform Initiative of the Minnesota Department of Health. There are a number of initiatives involved in this health improvement program; however, one of the initiatives for the City of Edina was decided to focus on increasing resident's access to fresh fruits and vegetables by offering an Edina -based Farmers Market. Current existing City Code does not permit the sale of farm produce in parks. Current City Code reads: 1230.02 Conduct in Parks, Streets, Sidewalks, and Publicly Owned Property. No person, in any park, street, sidewalk or publicly owned property, shall: Park or occupy a vehicle or occupy a street or sidewalk to sell any farm produce or any other product or property, or for conducting any business or selling of services except as provided in Subsection 1230.07 of this Code. To organize, promote and administer a Farmers Market in an Edina park, the City Code must first be amended. It would be my recommendation that the City Code be amended in a manner to allow the Park Director the authority to approve a Farmers Market at Centennial Lakes Park. The Farmers Market would be eligible to sell any farm fresh produce, such as fresh fruit and vegetables, as well as fresh flowers and other miscellaneous locally grown decorative goods. A draft written by our City Attorney shows the proposed new language for the City Code and is enclosed in this packet. Even though the language suggests that brokered food is permitted, it is my intent to start our Farmers Market allowing only locally grown produce and plants. The City Code permits the Park Director to establish rules for the Farmers Market that are more restrictive but not less restrictive. Bloomington Public Health's SHIP Community Liaison Sueling Schardin will be giving the Park Board a brief presentation about the SHIP program and the need for a Farmers Market in Edina. Centennial Lakes Park Manager Tom Shirley will give the Park Board a brief presentation on how he envisions a Farmers Market could operate at Centennial Lakes Park. I recommend that the Park Board recommend that the City Council approve the concept of a Farmers Market at Centennial Lakes Park and amend the City Code as written by our attorney. Formal Park Board action is requested on this agenda item. • C. *Veterans Memorial Proposal at Utley Park. Earlier this year, Edina resident Mike Goergen approached me and asked if the City of Edina would consider devoting some park land to develop a permanent Veterans Memorial. The purpose is to honor all those who have served in our country's armed forces and especially those Edina residents who were killed in action. After discussing a variety of ideas with Mr. Goergen and visiting some surrounding communities' Veterans Memorials, I would like to recommend that we consider designing and developing a Veterans Memorial at Utley Park in the open area just north of the existing Greg Rice Memorial Picnic Shelter. If the Park Board and City Council agree with the concept, there are many details that need to be discussed and resolved including an approved process. Getting the Park Board's approval in concept would be step one. If the Park Board approves of the concept, I propose the following process: Form a working Committee of the Park Board consisting of 11 core members including Edina resident Mike Goergen. Superintendent of Park Maintenance Vince Cockriel and I would serve as City staff liaison. More residents can serve as volunteers of the Park Board's Veterans Memorial Committee in a variety of Sub -Committee capacities. The core Veterans Memorial Committee would be responsible for the following duties: • Provide input into the design of the Veterans Memorial. • Conduct fundraising efforts to fund the project (methods of fundraising to be determined by the committee). • Conduct research to verify names of Edina residents who were killed in action (include all wars since Edina became a Village in 1888). • Develop and maintain a page on the City's website that defines and promotes the Veterans Memorial project. If approved by Park Board and City Council, I would recommend that the Edina Community Foundation serve as the fiscal agent. Procedurally, for the larger decisions, the Veterans Memorial Committee would make recommendations to the Park Board who in turn would make recommendations to the City Council for final approval. I further propose that the City of Edina fund the cost of a professional architect to design the project. I recommend that the Park Board propose that the dollars originally budgeted for development of a Community Garden ($30,000 in the 2010 CIP) should instead be used to pay an architect to design a Veterans Memorial. It is difficult to assess how much is needed to pay an architect and engineer for professional services until and unless the scope of the project is approved first. I would hope that total architect/engineering fees would be less than $30,000. The concept would be that a Committee of the Park Board would raise funds to cover all construction expenses. To give Park Board members an idea of what other surrounding communities have done to create a Veterans Memorial, I have taken several digital photos and will show them at the Park Board meeting. Mike Goergen and I have brainstormed a few ideas what the Veterans Memorial could include if built at Utley Park: • Granite tablets displaying names of all Edina residents who were killed in action. • One magnificent center piece bronze statue that honors all veterans. • A hard surface area large enough for small gatherings/ceremonies. • Three flag poles (American, Minnesota State and a POW or City of Edina flag). • Three or four significant but generic quotes (honoring all veterans) etched into granite. • Brass plaques recognizing all branches of service (Army, Navy, Air Force, Marines, Coast Guard and Merchant Marines, etc. and I believe there are 16 different branches). • Benches for seating in and/or around the memorial structure. • Gift bricks in the ground with names of those who donated to the Veterans Memorial $200 to $5,000. • A permanent plaque recognizing gifts greater than $5,000 to the Veterans Memorial. • A donations box with literature handouts that include further information about the Veterans Memorial and an envelope and information about how to make a donation. I recommend Utley Park as the site for a Veterans Memorial for a number of reasons: • There happens to already be an "American Legion Memorial Flagpole" with a plaque at the base that reads "DEDICATED TO THE MEN AND WOMEN WHO HONORABLY SERVED THEIR COUNTRY IN TIMES OF WAR AND PEACE Edina Post No. 471 May 30,1955" • The 4`" of July Parade route goes right by the park. • The setting is visible to the high volume traffic on 50'" Street and yet it is nestled in a somewhat peaceful and serene area of the park next to Minnehaha Creek. • The site would not require removal of any trees. • The existing parking could accommodate small gatherings. • There are restroom facilities available during spring, summer and fall months. • The site is currently not used for any other scheduled activity other than the annual Johnny Appleseed Bash that is run by St. Stephens Church; however, I'm confident they could work around a new memorial structure. • In my view, the memorial would not be visually objectionable for neighbors closest to the park. This is a concept that has actually been talked about for years and I have heard the request to do more for our Veterans for some time. I am very pleased that Edina resident Mike Goergen has stepped forward and offered to serve and even chair a committee effort to raise fiords and work with other concerned residents to develop a Veterans Memorial. Our Superintendent of Park Maintenance Vince Cockriel also has offered to serve on the Committee as he has strong passion to make this happen and has the knowledge, experience and strong military background and resources that would be valuable to the process. Vince was actively involved in the development of the Eden Prairie Veterans Memorial and is rightfully recognized on one of their granite plaques on site. In short, I recommend that the Park Board make a recommendation to the City Council that they approve the concept of developing a Veterans Memorial at Utley Park and that they approve 2010 CIP funding not to exceed $30,000 to be used to hire architects and engineers to begin studying and designing a Veterans Memorial to be placed at Utley Park. I further recommend that we implement the process as proposed by staff. Formal Park Board action is requested on this agenda item. D. *2010 Park Board Meeting Calendar. Enclosed is a copy of the Park Board meeting calendar for the coming year. It is my hope that I can juggle agenda items in a manner that won't require a meeting in June as I will be out of the country that week. If need be, Assistant Director Ed MacHolda can fill in during my absence. The Park Board meeting in either August or September may have to be moved due to elections; however, the State of Minnesota has not yet determined which month may be affected. No formal Park Board action is requested on this agenda item. IV. PUBLIC COMMENTS During "Public Comments, " the Chair will ask to hear from those in attendance who would like to speak about something not on the agenda. Individuals must limit their presentations to three minutes or less and cannot speak to an issue for which a public hearing was previously held and closed or a matter scheduled for a future hearing. Individuals should not expect the Park Board to respond to their comments. Instead, the Park Board might direct the matter to staff for consideration at a future meeting. V. UPDATES FROM STAFF Staff will be giving a brief verbal update on the status of our outdoor ice rinks and current status of the Nine Mile Regional Trail process. VI. PARK BOARD COMMENTS This is the opportunity for Park Board members to provide comments on park and recreation related matters not on the regular agenda. Minutes of the Edina Park Board October 13, 2009 Edina City Hall, Council Chambers MEMBERS PRESENT: Jennifer Kenney, Todd Fronek, Dan Peterson, Jeff Sorem, Bill Lough, Rob Presthus, Randy Meyer, Joseph Hulbert, Keeya Steel MEMBERS ABSENT: Ben Pobuda STAFF PRESENT: John Keprios, Ed MacHolda, Janet Canton, Susie Miller, Donna Tilsner, Larry Thayer, Susan Weigle, Todd Anderson, Tom Shirley I. APPROVAL OF THE SEPTEMBER 8, 2009 PARK BOARD MINUTES Dan Peterson MOVED TO APPROVE THE SEPTEMBER 8, 2009 PARK BOARD MINUTES. Bill Lough SECONDED THE MOTION. MINUTES APPROVED. II. NEW BUSINESS A. Krieg Grant Proposal — Jeannie Hanson Edina Energy & Environment Commission - Science Education Project Proposal - Mr. Fronek informed the Park Board that Jeannie Hanson from the Edina Energy and Environment Commission was unable to attend tonight's meeting and that Mr. Keprios didn't feel he had enough information to keep the item on the agenda. Mr. Fronek asked Mr. Keprios if he could give a quick background just for the record on what it is they are trying to do. Mr. Keprios replied that in all fairness to the Energy and Environment Commission this is really a proposal from them and therefore he does not have anything to add other than what is in his staff report. B. 2010 Fees and Charges — Mr. Keprios informed the Park Board that, as he mentioned in his staff report, they didn't have as many increases as they typically do. He noted that regarding Arneson Acres they did bump up the fee in order to keep pace with what the expenses have been doing as well as try to keep pace with the wear and tear on the facility. Mr. Keprios explained that they have had an increasing number of non-residents renting the facility (non-residents have been allowed to reserve the facility for their exclusive use). He pointed out that for the first time they would like to a have a "non-resident fee" category for the rentals at Arneson Acres in order to try and be consistent with some of the other non-resident fees. He noted that he still thinks it's a good bargain it's just slightly higher than the resident fee. Mr. Keprios commented that another thing that could be considered is to eliminate non-residents from using the facility but that is not the intent from staff's perspective. He stated that there is enough desire for it and often times the non-residents will reserve the facility to which there are quite a few residents that attend their functions. Mr. Fronek asked in regards to Arneson Acres if he knows that the Edina Football - Association and some of the other associations use the facility and asked if they have to pay for their use. Mr. Keprios replied that if it's part of their normal business then the participant fee they are paying will cover the expenses. However, if it's for a team party or something like that then there is an additional charge. He added that there is no written policy regarding this, it has just always been past practice. Mr. Fronek indicated that regarding the user fees per participant he knows that one of the ideas discussed last month was to possibly increase the outdoor hockey rink user fee and/or the other user fees and asked Mr. Keprios to comment on that. Mr. Keprios responded there are three different athletic association user fees; fields, gymnasiums and outdoor hockey rinks. He indicated that they try to keep them the same, regardless if one facility costs a little more to maintain, they just try to remain consistent. Mr. Keprios explained the reason staff is not proposing an increase for that particular fee is due to budget cuts. He pointed out that they are going to be reducing their number of part-time staff by four so the argument can be made that they are going to get slightly less service and therefore found it difficult to charge more for less. However, having said that he did slightly increase the dollar an hour use for the rental of general park areas and for the fields which are basically individual rentals so their expenses stayed the same and he believes they will still be able to provide the same quality of service for that. He added that he thinks arguably in the long run they are going to notice a slight reduction in service due to the lesser number of part-time staff. Mr. Meyer asked how the $9.00 per participant user fee was originally arrived at because it seems very reasonable especially for sports like soccer that play quite a number of days and there is lots of wear and tear on the turf. Mr. Keprios explained that the fee wasn't intended to ever capture all of the expenses incurred. He indicated that when the first fee came about years ago it was around $4.00/participant and has slowly gone up through the years. He commented that they are probably one of the first communities to initiate a per participant fee for the use of outdoor athletic facilities and added that most communities don't charge anything. He noted that the fee doesn't cover all of the facility maintenance expenses for all of the sports but it covers a large portion of it. Mr. Peterson asked Mr. Keprios what's the philosophy on the resident vs. non- resident pay differential because it seems to be about a 20% difference. In addition, is that what most other cities charge for non-resident use of their facilities. Mr. Keprios replied that percentage wise it's all over the board and he doesn't know if that's necessarily consistent with what other communities do. He explained that the way this is priced it's intended to discourage excessive non-resident use. However, it's also priced at a level that will more than capture the expenses and that's the philosophy behind it. Mr. Peterson indicated that it doesn't seem to be a big problem for competition between residents and non-residents to get the date they want. He asked if there would be any reason to give residents a leg up and give them a 30 day advantage to sign up over a non-resident. Mr. Keprios replied there really hasn't been a problem to date so they haven't had to initiate any further policy. However the minute residents are unable to get into the spot they want due to a non-resident staff will come forward and recommend a change in policy. 2 Mr. Meyer asked Mr. MacHolda if they are still planning to do the addition to the Edina Aquatic Center next summer and, if so, will the pool be shut down for any amount of time. Mr. MacHolda replied that currently there are too many unknowns regarding the CIP to know when it will take place. He also noted that it will not be necessary to shut down the pool because construction can take place during the fall/winter season. Mr. Sorem asked what is the justification or reason for increasing the Braemar Golf Course resident patron card $5.00. Assistant Manager Todd Anderson replied that basically for the life of the patron card it equates to a $1.00 a year increase because they only do it once every five years. He noted that last year was the first year for the non-resident patron card at the $110.00 rate and they did find it was a success. He added that they sold 258 cards but they also found that when some people did the math a number of them realized they weren't going to come out ahead because they weren't going to get in enough rounds. Todd Fronek ENTERTAINED A MOTION TO APPROVE THE FEES AND CHARGES AS PROPOSED BY STAFF. Jeff Sorem SECONDED MOTION. MOTION CARRIED UNANIMOUSLY. C. Community Education Services Board Representative — Mr. Fronek stated that this is a good chance to thank Ray O'Connell for all of his years of service to the Park Board. He noted that since Mr. O'Connell is no longer a Park Board member they need a new Community Education Services Board representatives and asked for a volunteer. Mr. Lough asked what specific agencies or commissions do the Community Education Services cover. Mr. Meyer responded that the Community Education Services Board primarily focuses on the Edina Community Education to which Doug Johnson is the Director. He indicated that it's all of the services that they provide primarily around Community Education. He noted that there are some school board reps as well as a number of reps from the different groups they are involved with such as early childhood education, community education and then there are a few activities that are also tied into that community services type of thing. III. OLD BUSINESS Closing Strachauer Park and Countryside Park SkatingRinks inks — Mr. Keprios informed the Park Board that he did talk to the President of the Edina Hockey Association about possibly coming forward with $3,700.00 in order to keep the rink at Strachauer Park open or would they be interested in raising the rink participation fee to cover the expense. He indicated that the EHA only reserved Strachauer Park for a total of four hours last season because it's not a rink that's really desired like some of the other rinks. Mr. Keprios pointed out that it is well known that this is not a heavily scheduled rink which is why it gets the amount of use that it does by both residents and non-residents. Mr. Keprios stated that the EHA has declined the offer to raise the fee to cover the expenses. He stated the EHA also commented in the interest of 3 finding ways to reduce some of the budget shortfall next year that closing Strachauer Park would be a good idea and they would support it. Mr. Keprios stated that the proposal is back on the table for Park Board's consideration to recommend on to the City Council to close Countryside Park and Strachauer Park outdoor skating rinks at least for the coming year. Mr. Meyer stated that the motion as it exists also includes that all rinks will close February 15`h and asked if that is still correct to which Mr. Keprios replied yes. Mr. Meyer asked if different organizations would like to pay to have the rinks open or prepped for the weekends could that be an option. Mr. Keprios replied he would be very open to entertain the idea of groups coming forward if they were to pay what the cost is to keep one or more rinks open. The mission is to cut costs because they just don't have it in the budget. Mr. Fronek asked Mr. Keprios what type of notice he thinks they may or may not need to give the neighbors, what's the process. Mr. Keprios replied that once the Park Board makes a recommendation to the City Council at that point it becomes their decision and process. Mr. Meyer asked if this passed tonight are they going to get a bunch of outcry from the community and then they will be forced to go backwards. He also asked if they would be better off waiting another month to, let the word spread and then decide do we proceed or is someone else going to step up with alternate funding. Mr. Keprios replied that after tonight this issue goes to the City Council so he believes it is best to not delay the decision. Mr. Keprios noted that Park Board is welcome to attend a work session next Tuesday at 5:00 pm to discuss the 2010 budget process. He added that the City Council is going to be interested in the recommendation you ultimately make. He stated once the Park Board makes a recommendation regardless of what it is it will likely not come back to the Park Board for further consideration, it will be in the City Council's hands. Ms. Steel stated that she agrees the City Council would be a good place for residents to voice their concerns and asked how are the residents going to know what's on the agenda revolving around the budget proposal. Mr. Keprios explained that he has already put together a memo of a variety of budget reductions that totals almost $200,000 that has been given to the City Manager. The City Manager then chooses what he feels is best to recommend to the City Council. He noted he was directed by the City Manager to bring this controversial item of closing two rinks, to the Park Board which will be the extent of the Park Board's involvement as requested. Mr. Keprios pointed out as far as the budget process; it will all take place in a transparent public forum. Mr. Hulbert asked if there were any.other items that may have been on the final list that didn't come to the Park Board. Mr. Keprios responded that he made a number of recommendations to the City Manager of which he was not directed to bring to the 4 Park Board. He commented that some of the suggestions that were not accepted dealt with professional services, continuing education and conference cuts, removing the plastic bags from the dog waste stations, etc,. He noted that the City Manager did accept eliminating four part-time positions for the summer. He added that his recommendation to significantly reduce the paths and hard surface maintenance budget was not accepted. Mr. Hulbert stated that it seems to him like a worse case scenario would be to close a neighborhood rink. He commented that he thinks there would be a lot of disappointed kids if it's not open. Mr. Keprios pointed out that the City of Edina would not be alone in this approach to a budget savings measure. The City of Burnsville is going to stop flooding thirteen of their rinks and there are other communities shutting down rinks as well. He commented that this is the last thing they want to have to do (cut services); however, budget cuts do need to be made somewhere. Mr. Sorem stated that he thinks it's important to note that the EHA is just one user of these outdoor facilities. He commented that he and his family use them quite heavily in the winter. He added that during the last few years the amount of general skaters, not just hockey players, has been phenomenal. He noted that he would be okay with closing the rink at Countryside Park because there are not that many residents around there and there currently is no hockey rink. However, with Strachauer he's a little more reluctant especially because the next closest park would be Pamela Park which you have to walk across France to get there. Also because of the increasing number of skaters he would hate to lose the rink at Strachauer. Mr. Keprios indicated that as he looked at a variety of things to recommend cutting, this happens to be one of those activities that doesn't eliminate the opportunity to skate somewhere else in the park system. Mr. Meyer asked if they have ever looked at charging a fee or having an annual pass or some way of offsetting these costs. Mr. Keprios replied that he thinks if we administered a fee for the outdoor rinks he feels it would be a real negative for residents and non-residents who have traditionally been allowed to use the outdoor rinks for free, similar to many other public recreational facilities such as tennis courts, playground equipment, walking paths, etc. Mr. Peterson asked what the alternative is to saving $3,750.00 if you keep one rink open and close one. Mr. Keprios replied there are a couple of things he would recommend: one would be to eliminate the plastic bags for picking up dog droppings and another option would be to defer some maintenance to the paths and hard surface budget. Ms. Steel indicated that she is hesitant to close the rink at Strachauer Park but would be okay with closing the rink at Countryside Park. Mr. Lough stated that he has a comment regardless of how the vote goes but asked if it would be possible to get more lead time for the 2010-2011 year if the city is still in budget constraints and they would have to consider cuts. He noted that this way they would not be forced at the last minute with concerns that many of the Park Board members have legitimately raised. Mr. Sorem indicated that since the usage is down at Countryside Park and they don't have a hockey rink it makes sense to close it. Therefore he would be in favor of splitting the difference and keeping the rink at Strachauer Park open. Ms. Kenney noted that she also is leaning towards splitting the difference close the rink at Countryside Park and keep the rink at Strachauer Park open. Mr. Hulbert agrees that this would be a good compromise as well. Mr. Presthus indicated that it makes sense to him to close the rink at Countryside Park for the season and close the rest of the rinks on February 15`". Mr. Fronek indicated that he does like the ideas of keeping Strachauer open and closing Countryside. Jeff Sorem MOVED TO CLOSE THE RINK AT COUNTRYSIDE PARK AND KEEP THE RINKS AT STRACHAUER PARK OPEN; PLUS ALL OUTDOOR SKATING RINKS WILL CLOSE FOR THE SEASON AT THE END OF THE DAY OF FEBRUARY 15, 2010 (This does not include Centennial Lakes Park). Rob Presthus SECONDED THE MOTION. MOTION CARRIED UNANIMOUSLY. IV. UPDATES FROM STAFF — A. Pamela Park Master Plan - Mr. Keprios thanked the Park Board for all the time and effort they've put into the Pamela Park master plan. He indicated that City Council did take the Park Board's recommendation and approved it 100%. He noted that it is now his goal to put the drawing behind Plexiglas or something and put it up at the park so that people can see the master plan and see what will be happening in the distant and not so distant future. He indicated he intends to do the same at Countryside Park and added that it was a great process and had a great outcome. B. York Park - Mr. MacHolda informed the Park Board that Edina residents, Jim and Zibby Nunn, Mr. Keprios and the Edina Community Foundation are working closely together to improve the ball field at York Park. He noted that the Nunns lost their middle child this summer and the contributions they received are going to convert the sand lot ball field at York Park into a very nice little league baseball field which he thinks the entire community will enjoy. The project should be complete for a dedication in the spring of 2010. MEETING ADJOURNED AT 7:50 PM. to Fresh Fruits and Vegetables Overview Bloomington, Edina and Richfield residents are not consuming the recommended 9 or more servings of fruits and vegetables every day. Eating a balanced diet is one of the most important things a person can do to maintain and improve overall health. Poor nutrition can contribute to obesity and other chronic diseases. Fruit and vegetable consumption Based on self-reported data: • More than three out of every four 6t" 9" and 12t" grader drd riot consume the recommended servings of fruits and vegetables the day prior to the 2007 MN Student Survey (MSS). • Three out of four adults in the south suburbs of Hennepin County did not consume the recommended servings of fruits and vegetables the day prior to the Survey of the Health of All the Population and the Environment (SHAPE) in 2006. Overweight and obesity Based on self-reported weight and height: • One out of every five 9 " grader was overweight or obese in 2007 (MSS). • One out of every six 121" grader was overweight or obese in 2007 (MSS). • One out of two adults in southern Hennepin County was overweight or obese in 2006 (SHAPE). Statewide Health Improvement Program (SHIP) The goal of SHIP is to help Minnesotans live longer, healthier, better lives by preventing risk factors that lead to chronic disease. The community health boards of Bloomington, Edina and Richfield will address 9 out of 32 interventions available, including intervention C -N -C1: Implement policies, and environmental changes that improve access to nutritious foods such as fruits and vegetables by licensing and facilitating the development of new Farmer's markets and promotion of their use. Farmer's market Experts suggest purchasing foods directly through farms, including farmer's markets, have the potential to increase consumption of healthier foods, by lowering costs of fresh foods, making fresh foods available in areas without supermarkets and harvesting fruits and vegetables at ripeness rather than shipping convenience which may improve nutrient quality and taste. In addition, the United States is not producing enough fruits and vegetables for all Americans to eat in the quantities recommended in the USDA Dietary Guidelines for Americans. Farmer's markets can increase the amount of produce grown and made available to local consurners It also improves local economic development and supports environmental sustainability. The SHIP Community Leadership Team of Bloomington. Edina and Richfield selected Intervention C -N -C1 to promote health and increase the availability of locally grown fruits and vegetables. Edina Zoning changes would need to be completed before a Farmers Market could be established in the City of Edina The proposed location is Centennial Lakes Park to Fresh Fruits and Vegetables Overview B|oonnmgton, Edina arid Richfield residents are not consuming the recommended 0ormore servings of fruits and vegetables every day. Eating abalanced diet ioone ofthe most important things aperson can dntomaintain and improve overall health. Poor nutrition can contribute toobesity and other chronic diseases. Fruit and vegetable consumption Based onself-reported data� ° More than three Out of every four 6 1h, 9w and 12 th grader (lid riot consume the recommended servings of fruits and vegetables the day prior to the 2007 MN Student Survey (MSS)r ~ Three out of four adults in the south suburbs of Hennepin County did not consume the recommended servings of fruits and vegetables the day prior to the Survey of the Health of All the Population and the Environment (SHAPE)in200G Overweight and obesity Based onself-reported weight and height: ° One out ofevery five 9mgrader was overweight nrobese in20O7(MSS) * One out ofevery six 12mgrader was overweight orobese in2OO7(M88). ° One Out of two adults in southern Hennepin County was overweight or obese in 2006 (SHAPE). Statewide Health Improvement Program (SHIP) The goal of SHIP in to help Minnesotans live |ongex, healthier, better lives by preventing risk factors that lead to chronic disease. The community health boards of Bloomington, Edina and Richfield will address 9out of32 interventions available, including interventinnC-N-C1: Implement policies, and environmental changes that improve access to nutritious foods such as fruits and vegetables by licensing and facilitating the development ofnew Farmer's markets and promotion oftheir use. Farmer's market Experts suggest purchasing foods directly through farms, including farmer's noarkets, have the potential to increase consumption of healthier foods, by lowering costs of fresh funds, making fresh foods available in areas without supermarkets and harvesting fruits and vegetables at ripeness rather than shipping convenience which may improve nutrient quality and taste. In addition, the United States is not producing enough fruits and vegetables for all Americans to eat in the quantities recommended in the USDA Dietary Guidelines for Americans. Farmer's markets can increase the amount of produce grown and made available to local consumers. |talso improves local econornindevelopment and supports environmental sustainability. The SHIP Connrnunkv Leadership Team of Bloomington, Edina and Richfield selected Intervention C -N -Cl to promote health and increase the availability of locally grown fruits and vegetables. Zoning changes would need to be completed before a Farmer's Market could be established in the City of Edina The proposed location isCentennial Lakes Park. Minnesota's Vision for Health: SHIP Summer 2009 SHIP: The Statewide Health Improvement Program The goal of the Statewide Health Improvement Program (SHIP) is to help Minnesotans live longer, healthier, better lives by preventing risk factors that lead to chronic disease. SHIP is an integral component of an overall health care reform initiative passed during the 2008 Legislative session. Minnesota's health reforms aim to simultaneously improve the health of Minnesotans, enhance the patient experience and contain the spiraling costs of health care in our state. Why do we need SHIP? Tobacco use and exposure and obesity are leading causes of chronic disease'. • In Minnesota, 38 percent of adults are classified as overweight based on Body Mass Index (BMI), and 25 percent of adults are classified as obese. • Only 24 percent of adults consume five or more fruits and vegetables per day. • Only 51 percent of adults get 30 or more minutes of moderate physical activity five days per week. • 18 percent of adults are current smokers. The result is that many Minnesotans live with chronic diseases: • 23,500 new cases of cancer were identified in 2006. • In 2006 139,000 Minnesotans were diagnosed with coronary heart disease or angina, and 71,000 Minnesotans had a stroke. blindness, renal failure, amputations and death. • 11 percent of Minnesotans either have asthma or have had it in the past. How will SHIP help? SHIP addresses the top three preventable causes of illness and death in the U.S. by: • Reducing the percentage of Minnesotans who use or are exposed to tobacco. • Reducing the percentage of Minnesotans who are obese or overweight through better nutrition and increased physical activity. What makes SHIP different from other prevention programs? Some prevention programs focus on individual behavior change. Behavior change from programmatic efforts can be difficult to sustain beyond the life of the program or the individual's involvement in the program. But behavior change can be maintained if the environment supports it. SHIP aims to create sustainable, systemic changes that make it easier for Minnesotans to choose healthy behaviors. SHIP grants are awarded to community health boards and tribal governments across Minnesota. Grantees will work in their communities to employ evidence -based strategies to make policy, systems and environmental change in four settings: • Schools • 322,000 Minnesotans had diabetes, and • Communities more than one million Minnesotans had . Worksites prediabetes in 2005. These conditions • flealth Care Systems increase the risk of heart disease, ONHealth Reform Initiative Comment line: 651-201-5530 E-mail: heaIth.reform(ristate.mn.us Web: www.health.state.mn.us/healthreform Minnesota's Vision: SHIP - page 2 What are policy, systems and environmental changes? SHIP focuses on broad, behind -the -scenes changes that make it easier for people to incorporate healthy behaviors into their daily lives. • Policy interventions include changes in laws and regulations, such as restricting smoking in public buildings and providing time off during work hours for physical activity. • Systems interventions create change in organizations and institutions, such as a school district implementing food preparation options or offering more time in physical education in all schools in the district. • Environmental interventions include decisions about land use, zoning and community design, such as ensuring that neighborhoods have access to healthy foods and there are ample opportunities for activities such as walking and biking. How do risk factors relate to health care costs? Studies prove that risk factors such as tobacco use, obesity and physical inactivity increase health care costs. A HealthPartners study of over 5,000 adult enrollees in 1995-1996 found that": • Each additional unit of BMI increased medical charges by nearly 2 percent. A history of tobacco use was associated with 26 percent higher medical charges. Each additional day of physical activity per week reduced medical charges by almost 5 percent. A national study found that 27 percent of health care charges for adults over age 40 are associated with people being physically inactive, overweight and/or obese"'. Per capita private health insurance spending for obese adults was $1,272 higher than that for normal weight adults in 2002'° How will we know if SHIP is effective? The changes implemented through SHIP will require considerable time and effort, so large- scale, population -based changes in health behaviors will take time to emerge. Nonetheless, evaluation and effective outcomes are an essential component of SHIP. Both the Minnesota Department of Health and individual SHIP grantees will measure outcomes of the program. Measurements will provide information about: • Health care costs • Risk factors of tobacco use/exposure and obesity and related chronic disease • Individual health behaviors linked to tobacco use/exposure and obesity • Policy, systems and environmental changes that are proven to reduce tobacco use/exposure and obesity • Activities that move local communities toward those changes References 'Centers for Disease Control and Prevention, Behavioral Risk Factor Surveillance System, http: %%www.edc.�-y,ov/ B R FSS," " Pronk NP, Goodman N1.1. PJ, Martinson BC. Relationship between modifiable health risks and short-term health care charges. JAMA. 1999 Dec 15; 282(23):2235-9. "' Anderson DR, Whitener RW, Goetzel RZ, Ozminkowski RJ, Dunn RL, Wasserman ,I, Serxner S. The relationship between modifiable health risks and group -level health care expenditures. Am J Ilcalth Promot. 2000 Sep -Oct; 15(1):45- 52. '" Thorpe, IKE. Factors accounting for the rise in health-care spending in the United States: the role of rising disease prevalence and treatment intensity. Public Health. 2006 Nov; 120(11):1002-7. For more information: www.health.state.mn.us/healthreform/ship John Keprios, Director Edina Park & Recreation Department 4801 West 50`" Street Edina, MN 55424 Office (952) 826-0430 FAX (952) 826-0385 Jkeprios@ci.edina.mn.us Memo To: Park Board m s From: John Keprio CC: Ed MacHolda d Tom Shirley. Date: December 4, 2009 Re: Revised City Code Amendment Hello Park Board members: Our City Attorney has revised the proposed Amendment to the City Code to permit a Farmers Market at Centennial Lakes Park. This issue is on the Park Board's December 8, 2009 Agenda. If you have any questions, feel free to contact me. Many thanks. ORDINANCE NO. 2009 - AN ORDINANCE AMENDING THE EDINA CITY CODE CONCERNING FARMERS MARKETS THE CITY OF EDINA ORDAINS: Section 1. Subsection 1230.01 of the Edina City Code is amended by adding the following definition: Farmer's Market. The seasonal selling or offering for sale at retail of vegetables, produce, flowers, jam, jelly, pies and similar products, occurring in a predesignated area, where the vendors are individuals who have raised the vegetables or produce or have taken the same on consignment for retail sale. Section 2. Subsection 1230.07 of the Edina City Code is amended to provide as follows: 1230.07 Special Permits for Pushcarts and Sidewalk Cafes. Notwithstanding the requirements of this Section 1230, certain pushcarts and sidewalk cafes are permitted on sidewalks and farmers markets are permitted on City owned property subject to the requirements of this Subsection. Subd. 1 Pushcarts. Pushcarts, as defined by Section 721 of this Code, may be located on sidewalks within the area included in the plan prepared by the HRA entitled, "50th and France Commercial Area Plan" dated December 3, 1974, subject to a permit issued pursuant to this Subdivision. A. In addition to the requirements of Section 160 of this Code, no permit shall be issued for a pushcart unless the following requirements are met: • 1. The pushcart must be licensed in accordance with Section 721 of this Code. 14894003 RNK:r12/03/2009 2. The applicant for a permit must possess a valid food establishment license or take- out food license, pursuant to Section 721 of this Code, for a food establishment located in the 50th and France commercial area. 3. The pushcart shall not exceed eight feet in length, four feet in width, and eight feet in height. 4. The pushcart shall be equipped with casters or wheels to permit ease of movement. 5. The pushcart shall be equipped with facilities for the disposal of trash generated by the pushcart. B. In addition to the requirements of Section 721 of this Code, the following requirements shall apply to the operation of pushcarts: 1. Pushcarts shall be parked on public sidewalks and walkways only in those locations specified in the permit. 2. Pushcarts shall be stored indoors following the close of business each day. 3. Only food or beverages for immediate consumption may be offered from the pushcart. 4. Cleaning, servicing, and maintenance of the pushcart shall be undertaken only in an area approved by the Sanitarian. C. Permits issued pursuant to this paragraph shall expire on March 31 of each calendar year. D. The number of permits which may be in force under this Subd. 1 at any one time shall not exceed six. Subd. 2 Sidewalk Cafes. Sidewalk cafes may be located on sidewalks subject to a permit issued by the City Manager pursuant to this Subdivision. Applications for a sidewalk cafe permit shall be made on forms supplied by the Clerk and shall include a plan drawn to scale which illustrates the exact location of the proposed sidewalk cafe together with distances and dimensions of the adjoining buildings, the sidewalk, the distance to and location of the traveled portion of the street and distances to all obstructions in the vicinity. The application shall be accompanied by the fee set forth in Section 185 of this Code. If the application is denied, the application fee less $100 shall be returned to the applicant. A. In addition to the requirements of Section 160 of this Code, no permit shall be issued or renewed for a sidewalk cafe unless the following requirements are met: 148940v03 7 R N K: r 12/03 , 2009 1. The applicant must possess a valid food establishment license pursuant to Section 721 of this Code. 2. A distance of at least 200 feet shall be maintained between the nearest point of the sidewalk cafe to the nearest point of property used for residential purposes. 3. The applicant must furnish to the Clerk, evidence that public liability insurance has been procured for any death or personal injury arising from the ownership, maintenance, or operation of the sidewalk cafe in amounts not less than $100,000 for injury to or death of one person, of $300,000 for any one incident, and not less than $50,000 for damage to property arising from any one incident. The applicant shall maintain such insurance in effect at all times during the term of the permit. The City shall be named as an additional named insured in the policy providing such insurance. 4. The applicant shall indemnify and hold the City and the City's officials and employees harmless from any loss, cost, damage and expenses arising out of the use, design, operation, or maintenance of the sidewalk cafe. 5. The area occupied by the sidewalk cafe shall abut and shall be operated as part of the food establishment operated by the applicant. No part of the sidewalk cafe shall adjoin any premises other than the applicant's food establishment. 6. The City Manager shall find that the sidewalk cafe will not unduly restrict the safe usage of the sidewalk by the public after taking into consideration the location of obstructions, vehicular traffic and other impediments to the passage of pedestrians. The City Manager shall renew a permit only upon finding that the operation of the sidewalk cafe complied with all provisions of this Subdivision and did not constitute a nuisance as defined by Section 1035 of this Code. B. In addition to the requirements of Section 721 of this Code, the following requirements shall apply to the operation of sidewalk cafes. 1. Only food or beverages for immediate consumption may be offered for sale. 2. Intoxicating liquors, beer or wine may be consumed only if the sidewalk cafe is licensed pursuant to Section 900 of this Code. 3. No expansion of the area occupied by the sidewalk cafe from that shown on the permit application shall be made. 4. No tables, chairs, furnishings, planters, railings or other obstructions shall be placed or remain on the sidewalk between November 1 and April 1 except on a day to day basis when the sidewalk cafe is open for business. 5. The applicant shall maintain the sidewalk cafe in a clean and sanitary condition as required by Section 721 of this Code. 14894003 3 RNK:r12/03/2009 6. The applicant shall promptly replace or repair any damage to the sidewalk or other public property caused by the applicant's use of the sidewalk as a sidewalk cafe. C. Permits issued pursuant to this Subdivision shall expire on March 31 of each calendar year. Subd. 3 Farmers Markets. Farmers markets may be located in Centennial Lakes Park subject to a permit issued by the Park Director pursuant to this subdivision. Applications for a farmers market permit shall be made on forms supplied by the City Clerk and shall include a plan drawn to scale which illustrates the exact location of the proposed farmers market. The application shall be accompanied by the fee set forth in Section 185 of this Code. If the application is denied, the application fee less $100 shall be returned to the applicant. 1. The applicant must furnish to the Clerk, evidence that public liability insurance has been procured for any death or personal injury arising from the ownership, maintenance, or operation of the farmers market in amounts not less than $100,000 for injury to or death of one person, of $300,000 for any one incident, and not less than $50,000 for damage to property arising from any one incident. The applicant shall maintain such insurance in effect at all times during the term of the permit. The City shall be named as an additional named insured in the policy providing such insurance. 2. The applicant shall indemnify and hold the City and the City's officials and employees harmless from any loss, cost, damage and expenses arising out of the use, design, operation, or maintenance of the farmers market. Section 3. This ordinance is effective immediately upon its passage and publication. First Reading: Second Reading: Published: 148940003 4 RNK:r13'03'_'001) ATTEST: Debra A. Mangen, City Clerk James B. Hovland, Mayor Please publish in the Edina Sun Current on: Send two affidavits of publication. Bill to Edina City Clerk CERTIFICATE OF CITY CLERK I, the undersigned duly appointed and acting City Clerk for the City of Edina do hereby certify that the attached and foregoing Ordinance was duly adopted by the Edina City Council at its Regular Meeting of 20_, and as recorded in the Minutes of said Regular Meeting. WITNESS my hand and seal of said City this day of , 20 City Clerk 148940%03 RN K:r 12/03!2009 Minnesota Department of Health SHIP and Communities Winter 2009 Working to reduce chronic disease in Minnesota People are ultimately responsible for the lifestyle choices they make related to health. However, the best predictor of health behavior and long- lasting successful behavior change is often the community in which a person lives. The Role of the Community in the Statewide Health Improvement Program (SHIP) The community that surrounds an individual greatly influences behavior choices. Efforts to reduce the burden of chronic disease must recognize that health is the product of multiple levels of influence (such as genes, beliefs, coping skills and personal behaviors) combined with collective conditions (factors in the physical, social and economic environment). The social and economic environment is a major determinant of population health that has not been a focus of most health improvement efforts in Minnesota. SHIP will work with communities to create policy, environmental and system change to facilitate increased physical activity and healthy eating and reduced tobacco use and exposure. The Current Situation Today, chronic disease is a concern across the country, including in many Minnesota communities. In the United States, chronic diseases account for 7 in 10 deaths.2 Obesity, diabetes and asthma are leading causes of death and disability and contribute to rising health care costs. In addition, communities of color and American Indians are significantly more affected than others. _Ml N N E S O T A Commissioner's Office 625 Robert Street North PO Box 64975 St. Paul, MN 55164-0975 (651)201-4989 DEPARTMENTOFNEALTN www. health.state.mn.us Community-based Health Improvement Research has shown that people's health is related to both the physical and social environment in which they live. Environments, social norms, policies, regulations and laws impact behaviors of individuals. These social and physical environmental elements can promote, support and reinforce healthy behaviors and contribute to the reduction of obesity in the state of Minnesota. Studies show that most Americans want to lead healthy lives and are eager to improve their lifestyles. In fact, many continuously attempt to change unhealthy behaviors, only to fail. Most health improvement strategies assist individuals in changing health risk behaviors: self-help pamphlet distribution, individual counseling, group education classes, support groups and health risk appraisals. Careful evaluation of these strategies has shown that long-term behavior change is very difficult for most participants, and the success rates are low. Meanwhile, many communities inadvertently create barriers to better health. Walking and biking are not feasible transportation options in many neighborhoods because of safety concerns, poor lighting and unreasonable distances from residences to destinations. Neighborhoods where residents do not have access to high-quality, affordable, fresh produce and instead provide easy access to junk food and tobacco products disproportionately impact those at the highest risk for chronic diseases. Increased portion sizes at restaurants and inexpensive, processed foods are ever-present. Continued SHIP and Communities — page 2 A comprehensive, systematic, coordinated approach to effecting long-term health behavior change by influencing the community and cultural norms is needed. Policy, environment and system changes are needed to help communities support healthy behaviors, including, whenever possible, efforts that are culturally specific and linguistically appropriate to reach populations of color and American Indians. Unique opportunities exist in Minnesota that have potential to make significant improvements. The existence of strong public-private partnerships along with a solid public health infrastructure and educational system will help our state successfully work toward change. An abundance of outdoor recreational opportunities and locally grown produce make it possible to promote active lifestyles and healthy eating. Communities and SHIP Examples of community settings for SHIP include: • City/county/tribal government • Neighborhood groups/resource centers • Local farmers markets • Local food shelves • Community organizations, such as the Boys & Girls Clubs, YMCA/YWCA and 4-H • Caregivers • Transportation • Chamber of Commerce • Media • Cooperative Extension Services • Faith -based organizations • Pre-school child care and pre- kindergarten • Parks and recreation Examples of SHIP Interventions for Communities • Increase availability of nutritious foods through staple foods ordinances, healthy corner store initiatives and affordable transportation options to grocery stores selling nutritious foods. • Increase the number of farmers markets available. • Increase opportunities for non -motorized transportation (walking and biking) and access to community recreation facilities. • Implement tobacco -free policies for parks, playgrounds, beaches, zoos, fairs and other recreational settings. References: ' Minnesota Health Improvement Partnership Social Conditions and Health Action Team, April 2001. A Call To Action: Advancing Health For All Through Social and Economic Change, p.4 httn 'iivww hecilth.state mn.rrs divs/c ophn%resort rcesidoc.s•/cal/toaction. p Centers for Disease Control and Prevention, taken 1/29/09 from http://wwNv.cdc.gov/NCCdphp.,,'ovei-view.liti-n92 For more information, visit www.health.state.mn.us/healthreform/shi 2010 PARK BOARD MEETING CALENDAR MEETING DATE TIME LOCATION Tues., January 12 7:00 p.m. Council Chambers, City Hall Tues., Feb. 9 7:00 p.m. Council Chambers, City Hall Tues., March 9 7:00 p.m. Council Chambers, City Hall Tues., April 13 7:00 p.m. Council Chambers, City Hall Tues., May 11 7:00 p.m. Council Chambers, City Hall Tues., June 8 7:00 p.m. Council Chambers, City Hall Tues., July 13 7:00 p.m. Council Chambers, City Hall Tues., August 10 7:00 p.m. Council Chambers, City Hall Tues., Sept. 14 7:00 p.m. Council Chambers, City Hall Tues., Oct. 12 7:00 p.m. Council Chambers, City Hall Tues., Nov. 9 7:00 p.m. Council Chambers, City Hall Tues., Dec. 14 7:00 p.m. Council Chambers, City Hall 0 N a t i o n a l G o t f C o u r s e O w n e r s A s s o c i a t i o n I ,a R EAD N�N�i LLI N G � 1 ' Making golf more accessible for the physically disabled can pay dividend! kk while serving a greater gooc }j- Ir P > 'Orr"'°} +x, �M 1j� �' t �1 f ",•�i4t;,v} r 1, l'� ��,� �,�,��." �) �} { / \ � L'••i. i'���rr'J���'�'.�1�.1'�MY ��.•./: ,1�«.t�P.. �if,�"!l'1 .,, �� i1{1�1f ^��jti',�`'}r� ��.t\r•ri .e �'IP. . IX M. .i I.. ra' ':,if� � �\r. ..'il �s ,. .'1' �A. r. .. ., I f >¢ 1111 1s 1 R i VAIL glance at national participation trends—and, standard rate of $13 charged to play the facility's execu- in all likelihood, the )rounds -played numbers tive course. He's quick to point out, however, the ancillary at your course—shows that golf is in need of income generated by this hearty group, many of whom re - bodies. And it's becoming increasingly dear turn to the course to play on their own at other times. that they don't all have to be "able" bodies. "They take lessons, they eat in our grill room and Golf facility managers who consistently and they buy merchandise," says Valliere, whose base of ap- actively reach out to the 51 million•people with disabili- proximately $20,000 in Monday fees extrapolates up - ties living in the United States are realizing the human- ward to about double that amount in annual revenue itarian and business benefits of doing so. for these customers. ` "There's a business to be had in providing golf to Farther west, Haggin Oaks Golf Course in Sacramen- the disabled," insists John Valliere, general manager of to, California, actually employs a staff member, Brian Braemar Golf Course in Edina, Minnesota, and a con- Rooney,' to spearhead the club's programs for juniors sultant to public golf facilities. Valliere cites his every- and golfers with disabilities. Like Braemer's contingent Monday tournament- bitting for the physically chat- in Minnesota, Rooney's complement of players with dis- lenged as a clear example. abilities numbers approximately 100. "Our Monday group runs 15 weeks a year, and we do "They're golfers just like anybody else," Rooney says. 100 -plus players every time," he says. "They're comped "When they go out to play, they pay a green fee. We pro - on cart rental, but otherwise they pay no differently than vide some instruction at ,n,p charge, and the ones that able-bodied players" need to use our adaptive carts pay to rent it, but they Adin to Valliere, this initiative yields a revenue don't pay anything on top of that. Otherwise, anything stream that is, at a minimum, gqual to 1,500 times the that regular golfers would pay for, they pay for." GO�FBUSINI55,COM 27 Lona-- e..--- u... ­ Any course operator who caters to people with disabilities in a signifi- ant way will almost certainly wind up working with one of the many orga- nizations and foundations that serve this community. These agencies—public and private—offer event coordination as well as helpful advice on how to make the disabled a viable part of business. One such group is the industry -grown National Alliance for Accessible Golf, an organization founded in 2001 on the premise that America's vast numbers of physically challenged could greatly ben- efit from golf activity. The alliance's GAIN initiative (the acronym stands for Golf: Accessible and Inclusive Networks) allows groups for the disabled to set up ongoing, supported participation programs at individual golf facilities. Currently, there are six perma- nent GAIN programs in the U.S., spread- ing from Delaware to Mississippi to Utah. Several years ago, the GAIN program in 28 GOUBUSINESS N o v o in b e r 2 0 0 9 Toledo, Ohio, extended itself to five area communities, each managed by a part- nership between a local organization and a staff member at each course. As part of its efforts, the National Al- liance for Accessible Golf educates course and range owners about the significant assets that back up individuals with dis- abilities who seek recreational activity. For starters, there's the pool of dollars repre- sented by government disability checks that, when you provide recreation for the disabled, you're tapping legitimately into. What's more, charitable institutions are able to subsidize their clients as well. That's why Susan Hagel, therapeutic director for the Minnesota-based Sister Kenny Institute, told Valliere long ago to set reasonable rates for golfers with disabilities and not think twice about charging them. "These people are capable of paying," Valliere says. "Some of them are quite well off. Course owners need to understand how much value is placed on disabled recreation—especially outdoor recre- ation and particularly in the golf setting, where they can enjoy camaraderie and build friendships." Across the board, golf operators with a clientele of players with disabilities agree: If being at the golf course makes able-bodied people feel special, it makes those who have lost physical capacities feel that much more so. Steve Jubb, who directs PGA Chari- ties (part of the PGA of America Foun- dation) and is a National Alliance for Accessible Golf board member, offers up the relationship between PGA Golf Club in Port St. Lucie, Florida, and the Visit- ing Nurses Association (VNA) as a prime example of local institutions helping the golf operator. "Once a month, the VNA holds a seminar for disabled clients, usually with a light dinner, where they provide infor- mation and updates," says Jubb, not- ing that the majority of these events are conducted at restaurants or in a hospital conference room. When the seminars are staged at PGA Golf Club, however, at- tendees receive golf instruction and meet afterwards in the grill. "The caregiver is there, the disabled person is there, [and] the day becomes a real highlight," Jubb says. "The next thing they're saying is, 'Let's go back."' Along with the National Alliance for Accessible Golf, entities like the USGA pitch in to connect the disabled with their local course. In 2009, the USGA Grants Initiative dispensed $1.35 million to wor- thy causes, one-fifth of which were all about making golf accessible to players with disabilities. Of all sub -groups within the disabled population, amputees are perhaps best- known for their golf zeal. The National Amputee Golf Association (NAGA), now in its 45th year, partners with the USGA, the PGA of Ameri- ca and the Disabled American Veterans Charitable Trust to support the activities of some 2,500 members worldwide, primarily through its First Swing and Learn to Golf ini- tiatives. For decades, NAGA tournaments have provided many a course owner or in- structor with an introduction to golf as played by those with physical limitations. "First Swing Rhode Island was a phenomenal success," says Harbour, the former golf coach at Brown University. "We were growing quickly. We had very good revenue. Our first year, we had 100 participants, then it dropped off to around 40." Harbour believes that the program had the potential to "help every disabled person in the state," but he insists the organization had a commit- tee that "couldn't accept that "THETeE GOLFERS JUST LIKE ANYBODY ELSE" A prime reason why golf access for disabled persons has to make business sense is so managers and teaching professionals can get past the feel -good stage, which by nature is temporary. "It's not that helping the physically and mentally challenged doesn't continue to be especially re- warding," says Mike Harbour, a golf professional from Cran- ston, Rhode Island. "It's just that any ongoing program needs to sustain itself and not become stagnant" Harbour speaks from ex- perience. As a director of First Swing Rhode Island, he wit- nessed how a golf access pro- gram for the physically chal- lenged went from what was, in his view, a successful venture to one that stalled out because it wasn't treated as a business. vision. They didn't want to grow it." From his base at a golf range/entertainment center called Mulligan's Island, Har- bour is now attempting to re- vive the organization and build its client base aggressively. olf facility operators have longbeen hesitant to open up to victims of physical disability. Damage to greens from wheeled devices, slow play and excess demand on staff members' time have been perennial concerns. There's a learning curve for course own- ers to travel, no doubt. Be that as it may, enough operators have gained experi- ence and adapted to this mar- ket that a set of reliable best practices is emerging. At the same time, recreation directors at the various agencies have TALES FROM THE TEE THE MAJOR POINT OF ENTRY INTO GOLF participation for the physically challenged has typically been full-time golf instruc- tors whose default mode is to take on any interested student and problem -solve until they've turned them into course- ready—or at least range-ready—golfers. These teachers have gained insights and developed techniques that the indus"*, could and probably should find invaluable. Here's a sampling: - START BY CHANGING YOUR DEFINITION of what "playing golf' means. Mark Minier, a professional at Glen Annie Golf Club in Santa Barbara, California, stresses the need to adapt the game to fit the player. "A physically challenged person can't necessarily play golf on a golf course," he says. "Their golf might be just on the range. But N that's the case, don't call it'practice.' It may seem like practice to you, but to them it's a just a particular way of playing golf --and it's their way." To help redefine the golfing experience at Glen Annie, Minier developed target games using different colored hula - hoops. His clients with disabilities hit shots toward the targets and try to land balls in as many different hoops as possible. • UNDERSTAND THAT GOLFERS WITH DISABILITIES have particular definitions of what is a satisfactory swing or shot. For instance, many of the players who fall into this category at Haggin Oaks Golf Course in Sacramento, California, focus on straightness rather than trajectory or length. "High, low and how for don't seem to matter, as long as the shot goes straight," says Brian Rooney, who directs Haggin Oaks' programs for juniors and golfers with disabilities. "Others only care about a flush -feeling hit. Others are focused on getting the ball airborne—it doesn't much matter what direction. The profes- sional has to go by the client's evaluation, not his own." - REALIZE EVERY PLAYER'S BACKGROUND and circumstance is unique. There tend to be different needs and attitudes be- tween former able-bodied golfers who have become injured or limited and people who have always had a disability. Un- derstandably, some of what the formerly able-bodied bring to their golf rehab is advantageous, some of it is an obstacle. - CATER YOUR TEACHING STRATEGIES to the particular type of disability. Stroke patients, who make up a sizable percentage of disabled golfers, are capable of a swing but their primary concern and need is achieving and maintaining balance. "Flat stances for stroke sufferers are vital," Mincer says. "Keep them on ground that is dead level, and you can achieve results." • PROVIDE EQUIPMENT THAT WORKS for each person's needs. Much of Gary Pickle's work with the Scottish Rite Hospital for Children in San Antonio, Texas, centers on clubfitting and, naturally, much of this operation includes many non-standard or "adaptive" club designs. Per -club prices for these very customized implements are on par with the price for clubs and putters fitted to a golfer who doesn't have a disability. —D.G. ONE SIZE DOESN'T FIT All SO-CALLED ADAPTIVE VEHICLES FOR GOLF TEND TO BE THE FIRST IM- AGE THAT COMES TO MIND WHEN GOLF FOR THE DISABLED IS DIS- CUSSED. Products like the SoloRider golf cart or the ParaMobile (a multi -terrain standup wheelchair) are ingeniously designed and der» form admirably, so they make a strong impression. Theycan also`be .4 expensive (SoloRiders, for instance, run close to $8,000 each), another"'= attention -grabbing factor. T. What course owners should realize is that most golfers with disabilities:. . are mobile enough to get around and don't need special transporta- tion. For those who do, Steve Jubb offers two suggestions for making ownership of adaptive golf cars work: Promote the fact that you have them and consider a shared -ownership approach by cooperating with two or three nearby courses for use of the vehicle. "You need to market and promote to get the usage level for the ve- hicle up to where it makes sense," says Jubb, who directs PGA Charities (part of the PGA of America Foundation) and is a National Alliance for Accessible Golf board member. "You also need to market your course to the disabled in the first place, so this is just an extension of that fact." While single -rider golf carts provide a solution to the problems faced by golfers with mobility limitations, such extreme disabilities are relatively rare, compared to the great number of golfers (or would-be golfers) who can get themselves around on a standard cart but struggle with energy and endurance. Now to the aid of that sub -group comes Sure - Grip, an established maker of hand controls for automobiles and spe- cialty vehicles that has begun selling its $500 hand control to individual golf car owners in the United States (mostly residents of gated communi- ties) and to golf course owners in its home market of Canada. SureGrip began its foray into golf when a woman with multiple sclero- sis told company officials that her legs were too tired to drive home from the golf course, after pressing and pushing on the foot pedals of her golf car all day. Unable to get approved for hand controls on her automo- bile (because her difficulties driving were not constant), the woman opted instead for a SureGrip "push -rock" control for her personal golf car that she uses when she plays, which allows the right hand to hold the wheel and the left hand to maintain contact and control. Not surprisingly, advocates contend that the potential market for hand controls on golf cars extends well beyond the obvious candi- dates. "When you see older golfers who are retired and have fully paid memberships," says Wesley Deane, director of recreational sales for SureGrip, "and they're only playing nine instead of 18, or only playing two days instead of four or five, you're looking at a market for hand -control devices." At least one course in Canada—Carmen Creek in Fredericton, New Brunswick—is taking that approach. Earlier this year, the operators or- dered two of the push -in (for braking), rock -back (for acceleration) units. "It's part of Carmen Creek's stated mission to be the area leader in golf for the disabled," Deane says. "An extra 40 or 50 rounds from the group of people who need assistance basically pays off their investment." —D.G. 30 GOUBUSINESS November 2 0 0 9 also learned the ropes. Meanwhile, the codes and requirements of the Americans with Disabilities Act (though resented at times by builders and their clients) have done the work of preparing most golf facilities for the basic needs of players with disabili- ties. (For more information and to access an ADA tool kit, visit www.accessgolf.org.) True, the ADA statutes extend beyond building codes to require a certain level of service and treat- ment of disabled persons who are patronizing your business. But Jubb contends that golf managers shouldn't expect problems in fulfilling them. "Under ADA, you have to provide what's called 'reasonable accommodation,"' he says. "The Department of Justice has tried to get pub- lic input from all sides about this. It's still a mat- ter of interpretation." Though he's not in a position to provide legal advice, Jubb argues that "a little forethought and common sense" are the main tools that operators need to reach ADA compliance. "[For example], when you've had heavy rains and the slopes around greens are slick or a little muddy, you shouldn't have the single -rider carts on those areas." Legal issues aside, much of the current mo- mentum behind golf for the disabled stems from battlefield injuries suffered in the Iraq and Af- ghanistan wars. Roadside explosions and suicide bombings produce amputations, brain injuries and other disabling conditions at a relatively high rate, compared to what's been suffered in prior combat. Also, the psychological toll of multiple deployments yields a considerable amount of Post - Traumatic Stress Disorder (PTSD), which is also a disability eligible for funded rehab. According to Betsy Clark, the "Wounded War- rior factor" (as in the Wounded Warrior Project, the nonprofit organization that seeks to provide "unique, direct programs and services to meet the needs of severely injured service members") is helping drive new initiatives. "People are looking at our industry and saying, 'Hey, golf is excellent rehab for these deserving people,"' says Clark, former vice president of pro- fessional development for the LPGA and now an independent consultant on this topic. "And when they experience it, they're truly excited. Who wouldn't rather play golf than throw a medicine ball around a rehab room?" The message is simple: If dedicated patrons are important to your busi- ness, reach out to recovering American veterans. "The dedication of some of these injured service people is hard to believe," says Bob Dougherty, a profes- sional who teaches at two courses in Southern Pines, North Carolina, and has conducted golf schools exclusively for Wounded Warriors. To illustrate his point, Dougherty shares the story of one soldier with whom he worked who had a rod up his spine and shrapnel wounds in his shoulder and leg. "It was 95 degrees and he wanted to stay on the range all day, Dougherty says. "After a while, he was bleeding from his shoulder and out of his leg. He told me, `I can't be back to- morrow, I have to get some shrapnel out, but I'll be back the day after."' For San Antonio, Texas-based teach- er each er and clubfitter Gary Pickle, the Scot tish Rite Hospital for Children provide an early source of golfers with physic challenges. He stepped forward years ago when the hospital was seeking golf prc fessionals to take on recovering orthope dic patients. After some initial frustration, Pickle became so intrigued with his special cases that today half his time (though not quite half his income) is devoted to teaching and fitting golf- ers with disabilities- -Any isabilities.- ny professional who enjoys teaching will be able to help disabled golfers," Pickle says. "In the process, he'll become a better teacher because this kind of student re- quires you to take in the whole person, not just their golf tech- nique. Then, you start taking that ap- proach to your able-bodied students as well, which only helps you teach them." Achieving success with stroke vic- tims and amputee golfers also works to expand Pickle's supply of students with- out disabilities. "Word gets around," he says. "It's a win-win situation. They're appreciative, so they help promote me and my business." As the National Alliance for Accessible Golf points out, disabilities of one kind or another afflict one in every five Ameri- cans. The organization has also found that only 10 percent of persons with some form of limitation now play golf, and 35 percent of those who are disabled and don't currently play are interested in learning how. With such a potentially large pool of customers, look for a grow- ing number of course owners and op- erators to develop new programming for - golfers with disabilities while introducing products and techniques that make the s process more manageable and, in turn, al more business -like. 't David Gould is a Connecticut-based freelance writer and frequent contributor to Golf Business. Boys will be boys. By day, they're determined junior golfers. By night, some might be junior vandals— and boy, do they like to ride Protect your fleet day and night with the Guardian SVC fleet management system from Club Car. From the comfort of your PC, you can rest assured your golf car fleet. Is charging, safe and secure. GUARDIAN SVC dIlEftWant to learn more? 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