HomeMy WebLinkAboutVideo Production Policy
☒City Council Approved: 1/6/2009
☐City-Wide Revised:
☐Department
VIDEO PRODUCTION
The purpose of the City of Edina’s audio and visual communications is to provide information about the
City’s government, services and attractions. Content produced by the City is cablecast on Comcast
Channel 16 in Edina (Edina Community Channel 16), a government access channel. Content is also
streamed via the City of Edina website, www.CityofEdina.com.
Content is chosen for production and broadcast based on the interest and value it may have to
residents of Edina. All content is meant to promote the goal of making Edina the premiere place for
living, learning, raising families and doing business.
Priorities For Video Production:
1. Broadcast of meetings of the City Council, Park Board, Transportation Commission, Planning
Commission and public hearings of other advisory boards and commissions.
2. Production and broadcast of regular City programs, including “In Edina” and “Agenda: Edina.”
3. Production and broadcast of public service announcements of the City.
4. Filming and broadcast of activities, meetings and events requested by other governmental units including
Edina Public School, Hennepin County and the two watershed districts serving Edina. Costs of filming
and production will be borne by the requesting jurisdiction.
5. Production and broadcast of public service announcements requested by other governmental units.
Costs of filming and production will be borne by the requesting jurisdiction.
6. Filming and broadcast of meetings or events requested by Edina-based community organizations,
provided the meeting or event has broad community appeal in the opinion of the Communications &
Marketing Director and is eligible and appropriate for broadcast on Edina Community Channel 16. Costs
of filming and production will be borne by the sponsoring organization.
7. Production of videos for non-profit organizations serving Edina, provided that the video will have broad
community appeal in the opinion of the Communications & Marketing Director and is eligible and
appropriate for broadcast on Edina Community Channel 16. Costs of filming and production will be
borne by the sponsoring organization.
General Policies
The City reserves the right to air all content it produces and/or films on Edina Community Channel 16.
The City will make all final decisions on air time, frequency of playback and priority of airing.
Any portions of footage filmed may be used by the City for other unrelated broadcasts produced by the
City.
All content produced by the Communications & Marketing Department is copyrighted.
Inappropriate content will not be filmed or considered for playback. Examples of inappropriate content
include:
- Programming with a commercial intent, such as that promoting a specific business or service, unless
incidentally mentioned as part of a program or in exchange for a sponsorship.
- Political campaigning outside of a City-approved political debate or forum.
- Programming containing religious content, unless incidentally mentioned as part of a program.
- Pornography or offensive materials.
- Programming containing obscene content or language.
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Editing and Playback of Meetings and Programming
Meetings of the Edina City Council and designated Commissions will be rebroadcast on Edina
Community Channel 16 and streamed on the City of Edina website. The playback schedule and duration
for these meetings is set by the Cable Coordinator with approval of the Communications & Marketing
Director, and is available from the Communications & Marketing Department.
Meetings are recorded and broadcast in their entirety and will not be edited or modified for any reason,
including typographical errors in graphics. Production of the meeting, including decisions about what
camera angle or electronic presentation is shown during the broadcast, is dictated by the director of the
meeting, who is a member of the Communications & Marketing Department.
Programming and content outside of City meetings, including regular programming and public service
announcements and special events, is produced and edited by the Communications & Marketing
Department. Content is dictated by the Communications & Marketing Department staff, and is
ultimately subject to the approval of the Communications & Marketing Director. The playback schedule
and duration for this programming is set by the Cable Coordinator with the approval of the
Communications & Marketing Director, and is available from the Communications & Marketing
Department.
To ensure consistency, content from non-government agencies and organizations will not be accepted
for playback on Edina Community Channel 16. Such content should be directed to Southwest
Community Television for playback on the public access channel.
Video content professionally produced by government units or organizations to which the City of Edina
belongs will be considered for playback on Edina Community Channel 16 by the Cable Coordinator, in
consultation with the Communications & Marketing Director. Examples of organizations to which the
City of Edina belongs are the League of Minnesota Cities, Municipal Legislative Commission,
International City-County Management Association, American Public Works Association, City-County
Communications and Marketing Association, National Association of Government Communicators and
the Minnesota Recreation and Parks Association. Video must be of a like-professional quality, with
strong picture and audio quality, composition, lighting and white balance of content. Editing must be
complete and include introductory slate and credits.
DVD copies of all meetings, events and content produced by the City of Edina is available for purchase
from the Communications & Marketing Department. Compatibility with all DVD players cannot be
guaranteed.
Public Use of City-Produced Content
Content filmed and produced by the Communications & Marketing Department staff is available to the
public for use when a written request is made for specific footage. The City may charge a fee to recoup
the cost of preparing the requested media files. Credit must be given to “EDINA 16” for any content
used.
Program Sponsorship
No advertisement will be shown on Edina Community Channel 16. “Advertisement” means any message
or other programming material that is cablecast, streamed or otherwise transmitted in exchange for
remuneration and that is intended to 1) promote a service, facility or product offered by any person
who is engaged in such offering for profit or 2) support or oppose any candidate for political office.
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“Sponsorship” means any message or other programming material that is cablecast, streamed or
otherwise transmitted in exchange for remuneration and that is intended to acknowledge an
organization’s support of programming on Edina Community Channel 16.
Sponsorship for future programming will be considered by the Communications & Marketing
Department as a means to recoup expenses incurred for the production of the program, and will
ultimately be subject to the approval of the Communications & Marketing Director.
Sponsors may be acknowledged by up to a 30-second text and voice message at the beginning of the
program. Text may appear over a static presentation of the sponsor’s logo. The voice message will
consist of the following information: “This program made possible in part with funding provided by
(name of the underwriter).”
EDINA 16 Video Production Services
The City of Edina video production staff is available for video production services to non-profit
organizations or government agencies, provided the event or activity has a broad community appeal.
Examples of approved non-profit or government entities include youth athletic associations, 494
Commuter Services, 50th & France Business & Professional Association, Children’s HeartLink,
Community Action Partnership for Suburban Hennepin, Edina Chamber of Commerce, Edina
Community Foundation, Edina Education Fund, Edina Public Schools, Hennepin County, Hennepin
County Library, League of Women Voters of Edina, SAVE, Sobriety High School and VEAP. All such
projects must be coordinated through the Cable Coordinator with approval from the Communications
& Marketing Director.
Requests for video production services must be made at least seven days prior to the event that will be
filmed. Requests for which staff is unavailable will be denied.
Public Access
Videos not eligible for playback on Edina Community Channel 16 might be appropriate for playback on
Comcast’s public access channel. For more information on Public Access available to residents of Edina,
contact the Southwest Community Television Access Administrator, 952-607-4504.