HomeMy WebLinkAbout2011 Quality of Life Survey (PDF)DECISION RESOURCES, LTD. EDINA RESIDENTIAL
3128 Dean Court SURVEY
Minneapolis, Minnesota 55416 FINAL FEBRUARY 2011
Hello, I'm __________ of Decision Resources, Ltd., a polling firm
located in Minneapolis. We've been retained by the City of Edina
to speak with a random sample of residents about issues facing the
city. The survey is being taken because your city representatives
and staff are interested in your opinions and suggestions. I want
to assure you that all individual responses will be held strictly
confidential; only summaries of the entire sample will be
reported. (DO NOT PAUSE)
1. Approximately how many years have LESS THAN TWO YEAR.....3%
you lived in the City of Edina? 2.1 TO FIVE YEARS.....10%
5.1 TO TEN YEARS......11%
10.1 TO 20 YEARS......28%
20.1 TO 30 YEARS......16%
OVER THIRTY YEARS.....33%
DON'T KNOW/REFUSED.....0%
2. As things now stand, how long do LESS THAN TWO YEAR.....2%
you expect to live in Edina? 2.1 TO FIVE YEARS......4%
5.1 TO TEN YEARS.......7%
OVER TEN YEARS........77%
DON'T KNOW/REFUSED....11%
3. Thinking back to when you moved to Edina, what factors were
most important to you in selecting the city?
CLOSE TO FAMILY AND FRIENDS, 8%; CLOSE TO JOB, 14%; ALWAYS
EDINA, 6%; HOUSING/NEIGHBORHOOD, 26%; REPUTATION, 5%;
CONVENIENT LOCATION, 12%; GOOD SCHOOLS, 27%; SCATTERED, 3%.
4. How would you rate the quality of EXCELLENT.............90%
life in Edina -- excellent, good, GOOD...................8%
only fair, or poor? ONLY FAIR..............1%
POOR...................0%
DON'T KNOW/REFUSED.....0%
IF "GOOD," "ONLY FAIR," OR "POOR," ASK: (n=39)
5. What actions would you recommend to significantly
improve the quality of life in the City of Edina?
UNSURE, 28%; FIX ROADS, 21%: BETTER DRINKING WATER,
10%; REVITALIZE SOUTHDALE, 10%; BETTER PUBLIC TRANSIT,
10%; MORE TRAILS, 8%; LOWER TAXES, 10%; SCATTERED,
3%.
6. What do you like most about living in the city of Edina?
CLOSE TO FAMILY AND FRIENDS, 10%; CLOSE TO JOB, 2%;
CONVENIENT LOCATION, 25%; HOUSING/NEIGHBORHOOD, 13%;
REPUTATION/PRESTIGE, 6%; PARKS AND TRAILS, 7%; CLOSE TO
SHOPPING, 9%; NATURAL BEAUTY, 4%; SAFE, 8%; GOOD SCHOOLS,
10%; CITY SERVICES, 5%; SCATTERED, 2%.
7. What do you feel is the most serious issue, if anything,
facing the community?
UNSURE, 6%; NOTHING, 32%; HIGH TAXES, 12%; CITY GOVERNMENT
DECISIONS, 3%; LACK OF REDEVELOPMENT, 13%; RISING CRIME,
6%; POOR ROADS, 9%; TRAFFIC CONGESTION, 4%; SCHOOL
DISTRICT FUNDING, 6%; AGING POPULATION, 2%; IMPROVE CITY
SERVICES, 2%; ECONOMY, 2%; SCATTERED, 4%.
8. How would you rate the general EXCELLENT.............37%
sense of community and neighbor- GOOD..................57%
liness among Edina residents -- ONLY FAIR..............6%
excellent, good, only fair, or POOR...................1%
poor? DON'T KNOW/REFUSED.....0%
9. All in all, do you think things in RIGHT DIRECTION.......92%
Edina are generally headed in the WRONG TRACK............7%
right direction, or do you feel DON'T KNOW/REFUSED.....1%
things are off on the wrong track?
IF "WRONG TRACK," ASK: (n=28)
10. Could you tell me why you feel that way?
HIGH TAXES, 29%; CITY GOVERNMENT DECISIONS, 14%;
ANIMAL CONTROL, 4%; LACK OF REDEVELOPMENT, 39%; LACK
OF SCHOOL FUNDING, 7%; SCATTERED, 7%.
Moving on....
I would like to read you a list of a few city services. For each
one, please tell me whether you would rate the quality of the
service as excellent, good, only fair, or poor?
EXCL GOOD FAIR POOR D.K.
11. Police protection? 67% 30% 1% 1% 2%
12. Fire protection? 67% 28% 1% 0% 3%
13. Emergency medical services? 61% 29% 0% 0% 10%
14. Quality and taste of drinking
water? 10% 61% 19% 9% 0%
EXCL GOOD FAIR POOR D.K.
15. Sanitary sewer service? 20% 77% 1% 1% 2%
16. Accommodation and control of
storm water run-off? 17% 75% 2% 1% 5%
17. Park maintenance? 41% 57% 1% 0% 1%
18. Condition of trails and
sidewalks? 31% 62% 5% 1% 3%
19. Recreational programs? 30% 59% 0% 0% 11%
20. Recycling service? 29% 66% 3% 0% 3%
Roadways in the City of Edina consist of both city and county
streets and state highways. City streets are those found in
residential neighborhoods and also include many major streets.
County roads in Edina are France Avenue, Xerxes Avenue, York
Avenue, and Vernon Avenue, while state highways include Highway
100, Highway 169, Highway 62 and Interstate 494.
Keeping in mind we are talking only about city streets, please
tell me whether you would rate the quality of the following
services as excellent, good, only fair, or poor?
EXCL GOOD FAIR POOR D.K.
21. Pavement repair and patching
on city streets? 6% 45% 35% 15% 0%
22. Snowplowing of city streets? 40% 55% 4% 1% 1%
23. Street lighting? 20% 75% 3% 1% 0%
IF ANY SERVICES WERE RATED EITHER "ONLY FAIR" OR "POOR"
IN QUESTIONS #11-#23, ASK: (n=253)
24. What changes or improvements, if any, would be needed in
that service for it to be rated "excellent" or "good?"
BETTER STREET REPAIR, 44%; FASTER POLICE/FIRE RESPONSE,
5%; MORE STREET LIGHTS, 2%; BETTER SNOWPLOWING, 3%;
TAKE MORE RECYCLING ITEMS, 2%; BETTER TASTE FOR
DRINKING WATER, 31%; FIX POTHOLES FASTER, 9%; BETTER
STORM WATER RUN-OFF, 3%; SCATTERED, 2%.
Moving on....
25. Do you consider city property VERY HIGH.............14%
taxes in Edina to be very high, SOMEWHAT HIGH.........30%
somewhat high, about average, ABOUT AVERAGE.........37%
somewhat low, or very low in com- SOMEWHAT LOW...........6%
parison with neighboring cities? VERY LOW...............1%
DON'T KNOW/REFUSED....12%
26. When you consider the property EXCELLENT.............17%
taxes you pay and the quality GOOD..................65%
of city services you receive, ONLY FAIR..............6%
would you rate the general value POOR...................1%
of city services as excellent, DON'T KNOW/REFUSED....11%
good, only fair, or poor?
27. Would you favor or oppose an in- FAVOR.................45%
crease in YOUR city property tax OPPOSE................36%
if an increase was needed to main- DON'T KNOW/REFUSED....20%
tain city services at their cur-
rent level?
IF "OPPOSE," ASK: (n=142)
28. What services would you be willing to see cut to keep
property taxes at their current level?
UNSURE, 13%; NONE/CUT WASTE, 46%; ADMINISTRATION, 19%;
PARKS AND RECREATION, 4%; ACROSS THE BOARD, 16%;
SCATTERED, 3%.
Most communities have one of two systems for garbage collection.
In a multiple collection system, like the City of Edina, residents
choose their hauler from several different companies serving the
community. Other cities use an organized collection system, where
the City contracts with one hauler for the entire or segments of
the city.
29. Would you favor or oppose the City STRONGLY FAVOR........11%
of Edina changing from the cur- FAVOR.................26%
rent system in which residents may OPPOSE................27%
choose from several different STRONGLY OPPOSE.......16%
haulers to a system where the City DON'T KNOW/REFUSED....21%
chooses a hauler for the whole
community? (WAIT FOR RESPONSE)
Do you feel strongly that way?
IF A RESPONSE IS GIVEN, ASK: (n=318)
30. Could you tell me one or two reasons for your decision?
WANT CHOICE, 20%; LIKE CURRENT HAULER, 22%; LESS TRUCK
TRAFFIC, 22%; BETTER FOR STREET, 12%; LOWER COST WITH
CHOICE, 15%; COMPETITION IS GOOD, 6%; NOT PROPER ROLE
FOR CITY, 2%; SCATTERED, 2%.
Switching focus....
I would like to read you a list of characteristics of a community.
For each one, please tell me if you think Edina currently has too
many or too much, too few or too little, or about the right
amount.
MANY FEW/ ABT DK/
/MCH LITT RGHT REFD
31. the number of people residing
in the community? 3% 1% 94% 2%
32. rental units? 10% 7% 70% 13%
33. higher cost housing oppor-
tunities? 14% 1% 77% 7%
34. condominiums and townhouses? 8% 8% 79% 6%
35. starter homes? 1% 30% 63% 6%
36. assisted living for seniors? 2% 20% 59% 20%
37. nursing homes? 0% 20% 55% 25%
38. one level housing for seniors
maintained by an association? 1% 23% 53% 23%
39. parks and open spaces? 1% 5% 93% 2%
40. trails and bikeways? 1% 12% 85% 3%
41. sidewalks? 0% 20% 79% 2%
42. service and retail establish-
ments? 2% 4% 93% 2%
43. entertainment and dining
establishments? 3% 7% 89% 1%
44. Excluding gasoline, what is your GREATER SOUTHDALE.....52%
primary shopping area -- the 50TH AND FRANCE.......15%
greater Southdale area, 50th and NEIGHBORHOOD SHOPPING.22%
France, neighborhood shopping MALL OF AMERICA........3%
center or someplace else? EDEN PRAIRIE...........4%
SAINT LOUIS PARK.......2%
SCATTERED..............1%
DON'T KNOW/REFUSED.....1%
45. How would you rate redevelopment EXCELLENT.............11%
in Edina -- excellent, good, only GOOD..................48%
fair, or poor? ONLY FAIR.............20%
POOR...................5%
DON'T KNOW/REFUSED....17%
IF A RATING IS GIVEN, ASK: (n=334)
46. Why do you feel that way?
UNSURE, 6%; LOOKS NICE, 36%; ATTRACTS BUSINESS/RETAIL,
7%; IMPROVE CITY BUSINESS CLIMATE, 16%; POOR PLANNING,
5%; TOO MUCH TRAFFIC CONGESTION, 2%; SHOULD FIX ROADS,
2%; NEED TO REVITALIZE SOUTHDALE, 6%; NEED MORE
REDEVELOPMENT, 5%; TOO MANY HIGH RISES, 2%; DOING TOO
MUCH, 3%; HOUSES ARE TOO LARGE, 2%; BIKE PATHS AND
TRAILS, 2%; SCATTERED, 6%.
47. Do you support or oppose the con- STRONGLY SUPPORT......15%
tinued redevelopment in Edina? SUPPORT...............60%
WAIT FOR RESPONSE) Do you feel OPPOSE................10%
strongly that way? STRONGLY OPPOSE........2%
DON'T KNOW/REFUSED....14%
48. Are there any types of development or redevelopment you
would like to see in Edina? (IF "YES," ASK:) What are
they?
UNSURE, 10%; NO, 64%; FINING DINING, 4%; AFFORDABLE
HOUSING, 5%: REVITALIZE SOUTHDALE, 5%; TRAILS, 2%; SENIOR
HOUSING, 2%; SIDEWALKS, 2%; SCATTERED, 6%.
49. Are there any types of development or redevelopment you
would strongly oppose?
UNSURE, 8%; NO, 53%; HIGH RISES, 9%; LOW INCOME HOUSING,
9%; ROUNDABOUTS, 2%; BARS, 2%; TRAILS, 2%; APARTMENTS,
2%; MANSIONS, 2%; SCATTERED, 11%.
As the City of Edina continues redevelopment....
50. Do you support or oppose the City STRONGLY SUPPORT.......5%
providing financial incentives to SUPPORT...............51%
attract specific types of develop- OPPOSE................19%
ment? (WAIT FOR RESPONSE) Do you STRONGLY OPPOSE........7%
feel strongly that way? DON'T KNOW/REFUSED....18%
Changing topics....
As you may know, the City of Edina owns and operates three_
municipal liquor stores. It's the City's policy that profits from
the liquor operations be used for capital and public improvements.
51. Do you favor or oppose the City FAVOR.................87%
continuing to operate its munici- OPPOSE.................8%
pal liquor stores? DON'T KNOW/REFUSED.....5%
52. Have you visited any of these YES...................61%
stores during the past twelve NO....................39%
months? DON'T KNOW/REFUSED.....1%
IF "YES," ASK: (n=242)
53. Which store do you generally GRANDVIEW.............23%
shop at -- Grandview on Ver- 50TH AND FRANCE.......26%
non Avenue, 50th and France SOUTHDALE.............50%
on West 50th Street, or DON'T KNOW/REFUSED.....0%
Southdale on York Avenue?
Please rate the store and/or staff on each of the following
criteria. For each one, please tell me if you would rate it
as excellent, good, only fair, or poor. If you have no
opinion, just say so....
EXC GOO FAI POO DKR
54. Product selection? 38% 55% 6% 0% 0%
55. Prices of products? 26% 60% 13% 1% 0%
56. Layout and organization
of the store? 35% 60% 5% 0% 0%
57. Courtesy and friendliness of
staff? 58% 40% 2% 0% 0%
Changing topics....
58. Other than voting, do you think YES...................79%
that if you wanted to, you could NO....................15%
have a say about the way things DON'T KNOW/REFUSED.....7%
are run in this community?
IF "NO," ASK: (n=59)
59. Why do you feel that way?
DON’T LISTEN, 48%; DO WHAT THEY WANT, 42%; DON’T WANT
TO HAVE A SAY/PREFER TO VOTE, 9%; SCATTERED, 2%.
60. During the past year, have you YES...................14%
participated in or attended any NO....................86%
City Council,, Advisory Board, DON'T KNOW/REFUSED.....0%
Commission, or Committee meetings?
61. How much first-hand contact have QUITE A LOT............3%
you had with the Edina City Staff SOME..................37%
-- quite a lot, some, very little, VERY LITTLE...........39%
or none? NONE..................20%
DON'T KNOW/REFUSED.....1%
62. From what you have seen, heard, or EXCELLENT.............16%
experienced, how would you rate GOOD..................75%
the job of the Edina City Staff ONLY FAIR..............5%
-- excellent, good, only fair, or POOR...................1%
poor? DON'T KNOW/REFUSED.....3%
IF "ONLY FAIR" OR "POOR," ASK: (n=24)
63. How could the city staff improve?
UNSURE, 4%; MORE POLITE, 13%; MORE HELPFUL, 25%; MORE
EFFICIENT, 25%; LISTEN, 29%; BETTER RESPONSE TIME, 4%.
64. During the past year, have you YES...................32%
contacted by telephone or in per- NO....................68%
son any Edina City staff member DON'T KNOW/REFUSED.....0%
on city business?
IF "YES," ASK: (n=128)
65. On your last contact with POLICE.................9%
City staff, which department FIRE...................1%
did you reach -- Police, FINANCE................0%
Fire, Finance, Planning, PLANNING...............8%
Building Inspections, Public BUILDING INSPECTIONS..15%
Works and Engineering, Park PUBLIC WORKS..........27%
and Recreation, Assessing, PARK AND RECREATION...13%
Communications and Marketing, ASSESSING..............6%
Engineering, Health, Informa- COMMUNICATION/MARKET...0%
tion Technology, the Informa- ENGINEERING............2%
tion Desk, or Administration? HEALTH.................2%
INFORMATION TECH.......3%
INFORMATION DESK.......7%
ADMINISTRATION.........5%
LICENSING..............1%
ANIMAL CONTROL.........1%
FORESTRY...............2%
Thinking about that last contact, for each of the fol-
lowing characteristics, please rate the Edina City staff as
excellent, good, only fair, or poor....
EXC GOO FAI POO DKR
66. Waiting time for service? 41% 45% 6% 7% 0%
67. Ease of reaching a department
staff member who could help
you? 41% 50% 4% 6% 0%
EXC GOO FAI POO DKR
68. Efficiency of the department
staff? 37% 52% 4% 5% 2%
69. Courtesy of the department
staff? 43% 52% 2% 2% 0%
Let's talk about park and recreation opportunities in Edina....
70. How would you rate park and rec- EXCELLENT.............40%
reation facilities in Edina -- GOOD..................50%
excellent, good, only fair, or ONLY FAIR..............3%
poor? POOR...................1%
DON'T KNOW/REFUSED.....6%
I will now read you a short list of park and recreational oppor-
tunities within the City. First, for each one, please tell me if
you or members of your household have used it during the past
year. Then, for those you have used, please rate it as excellent,
good, only fair, or poor....
NOT EXC GOO FAI POR DKR
71. Trails? 31% 29% 37% 2% 0% 1%
72. Smaller neighborhood parks? 27% 38% 34% 2% 0% 0%
73. Larger community playfields? 55% 21% 22% 1% 0% 1%
74. Edinborough park? 52% 25% 21% 1% 0% 1%
75. Centennial Lakes park? 31% 44% 24% 1% 0% 1%
76. The Aquatic Center? 61% 16% 20% 1% 0% 2%
77. The Senior Center? 65% 20% 9% 1% 1% 5%
78. The ice arena, Braemar Arena? 70% 13% 14% 1% 0% 2%
79. The Edina Art Center? 67% 14% 16% 0% 0% 3%
80. Braemar Golf Courses? 64% 19% 14% 1% 0% 3%
81. Are there any park and recreational facilities missing from
the community you would like to see in Edina? (IF "YES,"
ASK:) What are they?
UNSURE, 4%; NO, 89%; TRAILS, 2%; TENNIS COURTS, 2%;
SCATTERED, 3%.
Turning to recreation programming....
82. Have you or members of your house- YES...................29%
hold participated in any City- NO....................71%
sponsored park and recreation pro- DON'T KNOW/REFUSED.....0%
grams, apart from the private
athletic associations in the city?
IF "YES," ASK: (n=117)
83. How would you rate your ex- EXCELLENT.............42%
perience -- excellent, good, GOOD..................56%
only fair, or poor? ONLY FAIR..............1%
POOR...................1%
DON'T KNOW/REFUSED.....0%
IF "ONLY FAIR" OR "POOR," ASK: (n=2)
84. Could you tell me why you rated it as (only
fair/poor)?
POOR COACHES/INSTRUCTORS, 100%.
85. Does the current mix of City park YES...................98%
and recreation programming meet NO.....................1%
the needs of your household? DON'T KNOW/REFUSED.....1%
IF "NO," ASK: (n=5)
86. What program(s) do you feel are lacking?
ADULT FITNESS, 40%; TENNIS LESSONS, 20%; TEEN CENTER,
40%.
Turning to the issue of public safety in the community....
I would like to read you a list of public issues.
87. Please tell me which one you consider to be the greatest
concern in Edina? If you feel that none of these concerns
are serious in Edina, just say so. (READ LIST)
Personal safety?..................................5%
Burglary?........................................26%
Speeding and other traffic violations?...........13%
Drugs?............................................3%
Underage drinking?................................7%
Juvenile crimes?..................................6%
Identity theft?...................................2%
Domestic abuse?...................................0%
Something else?...................................1%
None are serious (VOL)...........................35%
Don't Know/Refused................................3%
88. Are there places in the City you would not feel safe walking
alone at night? (IF "YES, " ASK:) Where would that be?
UNSURE, 3%; NO, 74%; SOUTHDALE, 8%; PARKS, 5%;
EVERYWHERE, 6%; SCATTERED, 4%.
89. And, do you think crime in the INCREASED.............34%
City of Edina has increased, de- DECREASED..............2%
creased, or stayed about the same STAYED ABOUT SAME.....61%
during the past three years? DON'T KNOW/REFUSED.....3%
90. During the past year, has the INCREASED.............36%
volume of traffic on residential DECREASED..............2%
streets in your area increased, REMAINED ABOUT SAME...62%
decreased, or remained about the DON'T KNOW/REFUSED.....1%
same?
91. How serious of a problem is traf- VERY SERIOUS...........5%
fic speeding in your neighborhood SOMEWHAT SERIOUS......32%
-- very serious, somewhat serious, NOT TOO SERIOUS.......44%
not too serious, or not at all NOT AT ALL SERIOUS....18%
serious? DON'T KNOW/REFUSED.....1%
92. And, how serious of a problem are VERY SERIOUS...........5%
stop sign violations in your nei- SOMEWHAT SERIOUS......21%
ghborhood -- very serious, some- NOT TOO SERIOUS.......48%
what serious, not too serious, or NOT AT ALL SERIOUS....25%
not at all serious? DON'T KNOW/REFUSED.....2%
Next, let's discuss the Edina Police Department. Police work can
be divided into three categories: residential services, community
outreach and crime-related services. Let's talk about each one...
93. During the past year, have you YES...................16%
or any member of your household NO....................84%
contacted the Edina Police Depart- DON'T KNOW/REFUSED.....1%
ment for a service, such as medi-
cal assistance, animal control, or
a car lock out?
IF "YES," ASK: (n=64)
94. Would you say the way the EXCELLENT.............64%
Police employee handled the GOOD..................27%
situation was excellent, ONLY FAIR..............5%
good, only fair, or poor? POOR...................5%
DON'T KNOW/REFUSED.....0%
IF "ONLY FAIR" OR "POOR," ASK: (n=6)
95. Why do you feel that way?
RUDE, 17%; DIDN’T LISTEN, 17%; SLOW RESPONSE
TIME, 67%.
96. Would you say the time it YES...................88%
took the Police to respond NO....................11%
was appropriate? DON'T KNOW/REFUSED.....2%
97. During the past year, have you YES...................16%
or any member of your household NO....................83%
had any contact with the Edina DON'T KNOW/REFUSED.....1%
Police Department through commun-
ity programs, such as school lia-
isons, senior programs, Edina
Night to Unite, Safety or city
open houses?
98. Have you been a victim of a crime YES....................5%
in Edina during the past year? NO....................95%
DON'T KNOW/REFUSED.....0%
IF "YES," ASK: (n=22)
99. Did you report the crime to YES...................82%
the police? NO....................18%
DON'T KNOW/REFUSED.....0%
IF "YES," ASK: (n=18)
100. Would you say the way EXCELLENT.............50%
the Police employee han- GOOD..................28%
dled the situation was ONLY FAIR.............22%
excellent, good, only POOR...................0%
fair, or poor? DON'T KNOW/REFUSED.....0%
IF "ONLY FAIR" OR "POOR," ASK: (n=4)
101. Why do you feel that way?
UNHELPFUL/DIDN’T LISTEN, 50%; SLOW RESPONSE
TIME, 50%.
102. Would you say the time YES...................75%
it took the Police to NO....................13%
respond was appropriate? DON'T KNOW/REFUSED....13%
IF "NO" IN QUESTION #99, ASK: (n=4)
103. Why did you not report the crime?
MINOR, 50%; NO NEED, 25%; TOO BUSY, 25%.
As I read the following statements about public safety in Edina,
please answer "yes" or "no."
YES NO DKR
104. The Edina Fire Department responds to calls
in a timely manner. 83% 1% 16%
105. I trust the City's Police, Fire, and Emer-
gency Medical Services response and the
services rendered? 95% 1% 4%
Moving on....
106. Do you leave the City of Edina on YES...................26%
a regular or daily basis to go to NO/WORK IN EDINA......25%
work? (IF "NO," ASK:) Do you NOT EMPLOYED/RETIRED..50%
work in Edina? DON'T KNOW/REFUSED.....0%
IF "YES," ASK: (n=103)
107. In what city is your job located?
REFUSED, 5%; MINNEAPOLIS, 32%; SAINT PAUL, 9%;
MINNETONKA, 5%; BLOOMINGTON, 23%; VARIES, 2%; EDEN
PRAIRIE, 5%; PLYMOUTH, 2%; WAYZATA, 3%; FRIDLEY, 2%;
MAPLE GROVE, 3%; SAINT LOUIS PARK/HOPKINS, 2%;
BURNSVILLE/SHAKOPEE, 3%; WOODBURY, 2%; SCATTERED, 3%.
108. How many minutes does it take FIVE MINUTES OR LESS...3%
you to get to work? SIX TO TEN MINUTES.....5%
11 TO 15 MINUTES......24%
16 TO 20 MINUTES......30%
21 TO 25 MINUTES......20%
26 TO 30 MINUTES......10%
OVER 30 MINUTES........6%
DON'T KNOW/REFUSED.....2%
109. How would you rate the ease EXCELLENT.............25%
of getting to and from work GOOD..................62%
-- excellent, good, only fair ONLY FAIR..............7%
or poor? POOR...................3%
DON'T KNOW/REFUSED.....3%
110. How would you rate the ease of EXCELLENT.............26%
getting from place to place within GOOD..................66%
the City of Edina -- excellent, ONLY FAIR..............6%
good, only fair, or poor? POOR...................1%
DON'T KNOW/REFUSED.....1%
IF "ONLY FAIR" OR "POOR," ASK: (n=28)
111. What changes or improvements could the City of Edina
make to improve your ability to get from place to place
within the city?
UNSURE, 18%; LESS TRAFFIC, 18%; FIX POTHOLES, 14%;
BETTER TIMED STOPLIGHTS, 11%; MORE TRAFFIC ENFORCEMENT,
4%; DON’T LIKE ROUNDABOUTS, 7%; NEED LIGHT RAIL, 4%;
BETTER PUBLIC TRANSIT, 18%; MORE TRAILS, 7%.
Moving on....
112. What is your principal source of information about city
government and its activities?
CITY NEWSLETTER, 22%; LOCAL NEWSPAPER, 45%; CABLE
TELEVISION, 6%; CITY WEBSITE, 9%; E-MAIL, 2%; WORD OF
MOUTH, 8%; MAILINGS, 3%; STAR TRIBUNE, 3%; SCATTERED, 2%.
113. How would you prefer to receive information about city
Government and its activities?
CITY NEWSLETTER, 25%; LOCAL NEWSPAPER, 34%; CABLE
TELEVISION, 6%; CITY WEBSITE, 9%; E-MAIL, 12%; WORD OF
MOUTH, 4%; MAILINGS, 8%; SCATTERED, 2%.
For each of the following, please tell me whether you consider it
to be a major source of information for news about the city, a
minor source, or not a source at all. (ROTATE)
MAJ MIN NOT DKR
114. The City publication,
the "About Town?" 49% 36% 14% 1%
115. The Park and Recreation Activi-
ties Directory? 10% 31% 58% 2%
116. The "Edina Sun Current" news-
paper? 48% 34% 18% 0%
117. The Star Tribune West Metro
section? 18% 41% 41% 1%
118. The City's website? 15% 29% 55% 1%
119. Edina Community Channel 16? 13% 21% 65% 1%
MAJ MIN NOT DKR
120. City employees? 4% 23% 73% 1%
121. Direct mail updates? 12% 45% 43% 0%
122. Twitter? 1% 7% 90% 2%
123. Blogs? 1% 6% 91% 2%
124. Facebook? 1% 7% 90% 2%
125. On-line webstream videos on
YouTube or Granicus? 1% 5% 92% 2%
126. E-mail subscription service,
"City Extra?"? 4% 12% 84% 1%
127. Friends and family? 31% 45% 25% 0%
128. Do you recall receiving the City YES...................88%
publication "About Town" during NO....................11%
the past year? DON'T KNOW/REFUSED.....1%
IF "YES, ASK: (n=353)
129. Do you or any members of your YES...................90%
household regularly read it? NO.....................9%
DON'T KNOW/REFUSED.....0%
130. How effective is the city VERY EFFECTIVE........23%
newsletter in keeping you in- SOMEWHAT EFFECTIVE....62%
formed about activities in NOT TOO EFFECTIVE......9%
the city -- very effective, NOT AT ALL EFFECTIVE...2%
somewhat effective, not too DON'T KNOW/REFUSED.....4%
effective, or not at all ef-
fective?
131. How would you rate the amount of TOO MUCH...............6%
print information you receive from ABOUT RIGHT AMOUNT....86%
the City of Edina -- is it too TOO LITTLE.............7%
much, about the right amount or DON'T KNOW/REFUSED.....2%
too little?
132. Does your household subscribe to CABLE.................82%
cable television, satellite tele- SATELLITE.............11%
vision or neither? NEITHER................7%
DON'T KNOW/REFUSED.....0%
IF "CABLE," ASK: (n=329)
133. How often do you watch Edina DAILY..................3%
Community Channel 16 -- WEEKLY.................6%
daily, weekly, several times SEVERAL/MONTH..........5%
per month, monthly, three or MONTHLY...............11%
four times a year, or never? 3-4/YEAR..............17%
NEVER.................58%
DON'T KNOW/REFUSED.....0%
IF #1-#5, ASK: (n=139)
Which of the following types of programs have you
watched on Edina Community Channel 16 during the past
year?
YES NO DKR
134. City Council Meetings? 89% 9% 1%
135. City Commission Meetings? 67% 32% 1%
136. Bulletin Board messages,
aired between programming? 63% 36% 1%
137. Other programming, such as
"In Edina," "Agenda:Edina,"
or "Beyond the Badge?" 53% 45% 1%
138. Do you have access to the Internet HOME ONLY.............49%
at home? (WAIT FOR RESPONSE) Do WORK ONLY..............2%
you have access to the Internet BOTH..................29%
at work? NEITHER...............21%
DON'T KNOW/REFUSED.....0%
IF "HOME ONLY" OR "BOTH," ASK: (N=312)
139. How do you connect to the DIAL-UP MODEM..........1%
internet at home--on a dial- DSL...................27%
up modem, DSL, T-1 line, T-1....................0%
Cable Internet, satellite, CABLE.................57%
or wireless? SATELLITE..............1%
WIRELESS..............14%
DON'T KNOW/REFUSED.....0%
140. Have you visited the City's YES...................58%
website during the past year? NO....................42%
DON'T KNOW/REFUSED.....1%
IF "YES," ASK: (n=180)
141. How would you rate the EXCELLENT.............15%
city's website -- excel- GOOD..................79%
lent, good, only fair, ONLY FAIR..............6%
or poor? POOR...................0%
DON'T KNOW/REFUSED.....0%
142. Were you able to find YES...................94%
what you were looking NO.....................5%
for on the website? DON'T KNOW/REFUSED.....1%
I would like to ask you about social media sources. For
each one, tell me if you currently use that source of infor-
mation; then, whether you do or not, tell me if you would be
likely or unlikely to use it IN THE FUTURE to receive
information from the City of Edina.
NOT NOT NOT USE USE USE DK/
LIK NLK DKN LIK NLK DKN REF
143. Blogs? 4% 76% 3% 13% 4% 1% 0%
144. Facebook? 2% 66% 4% 16% 10% 1% 0%
145. Twitter? 3% 73% 3% 14% 5% 1% 0%
146. YouTube? 1% 72% 5% 13% 8% 1% 0%
Now, just a few more questions for demographic purposes....
Could you please tell me how many people in each of the following
age groups live in your household. Let's start oldest to young-
est, and be sure to include yourself....
147. First, persons 65 or over? NONE..................65%
ONE...................16%
TWO OR MORE...........19%
148. Adults under 65? NONE..................28%
ONE...................19%
TWO...................43%
THREE OR MORE.........10%
149. School-aged children or pre- NONE..................70%
schoolers? ONE...................13%
TWO...................14%
THREE OR MORE..........4%
150. What is your age, please? 18-24..................3%
25-34.................11%
35-44.................14%
45-54.................21%
55-64.................23%
65 AND OVER...........28%
151. What is the last grade of formal LESS THAN HIGH SCHOOL..1%
education you completed? HIGH SCHOOL GRADUATE...7%
VO-TECH/TECH COLLEGE...5%
SOME COLLEGE..........17%
COLLEGE GRADUATE......50%
POST-GRADUATE.........20%
REFUSED................1%
152. Do you reside in an apartment, APARTMENT.............16%
townhouse or condominium, or a TOWNHOUSE/CONDO.......24%
detached single family home? SINGLE-FAMILY HOME....59%
SOMETHING ELSE (VOL)...1%
DON'T KNOW/REFUSED.....2%
153. Do you own or rent your present OWN...................75%
residence? RENT..................25%
REFUSED................0%
And now, for one final question, keeping in mind that your answers
are held strictly confidential....
154. Is your pre-tax yearly household UNDER $25,000.........10%
income over or under $75,000? $25,001-$50,000.......22%
IF "OVER," ASK: $50,001-$75,000.......14%
Is it over $100,000? (IF "YES," $75,001-$100,000......15%
ASK:) Is it over $150,000? $100,001-$150,000.....14%
IF "UNDER," ASK: OVER $150,000.........12%
Is it under $50,000? (IF "YES," DON'T KNOW.............0%
ASK:) Is it under $25,000? REFUSED...............13%
155. Gender. (DO NOT ASK) MALE..................49%
FEMALE................51%
156. Region of City. (FROM LIST) NE....................25%
NW....................25%
SE....................25%
SW....................25%