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City of Edina • 4801 W. 50th St. • Edina, MN 55424
Contact: Kaylin Martin, Senior Communications Coordinator
Phone 952-833-9537 • Fax 952-826-0389 • www.EdinaMN.gov
FOR IMMEDIATE RELEASE
Police ‘Focus In’ on distracted driving
Edina, Minn., Aug. 8, 2014 – As a part of the 2014 “Focus In” campaign, Edina patrol officers will focus
efforts on distracted driving during the month of September.
“Drivers often get caught up with distractions inside their vehicles,” said Sgt. Tim Olson, who oversees the
“Focus In” campaign. “Whether it’s other people, technology or simply daydreaming, these distractions pose a
danger.”
Every driver is responsible for remaining aware of the potential hazards that exist on the roadways and for
using care while operating their vehicle.
“This means no reading a paper or texts, putting on makeup or picking what song you want to listen to next
on your phone,” said Olson. “These are common distractions which can threaten the safety of you and other
drivers.
Education will include a warning to those who violate the statutes or codes. In extenuating circumstances, a
citation may be issued.
Each month, patrol officers focus police efforts on a specific statutory violation in order to educate the public
and gain compliance. The violations the Police Department “Focus In” on have seasonal relevance, affect the
quality of life in Edina or pose safety risks to residents. All statutes will be enforced year-round, but additional
attention is paid to the focus of the month.
This year, Police have already focused on obstructed vision, failure to signal, unsafe equipment, failure to
display headlights, bike safety and pedestrian safety and child and seatbelt safety. For the following months,
police will “Focus In” on speed in school zones, night and snow parking, and the “move over” law.
For more information, contact the Edina Police Department at 952-826-1610.
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