HomeMy WebLinkAboutVideo Production Policy 012821
☐City Council Approved: 1/2009
☒City-Wide Revised: 1/28/2021
☐Department
Video Production Policy
The purpose of the City of Edina’s audio and visual communications is to provide information about the
City’s government, services and attractions. Content produced by the City is cablecast on Comcast
Channels 16 and 813 in Edina, government access channels branded as “Edina TV.” Content is also
streamed via the City of Edina website, EdinaMN.gov, as well as YouTube and other social media.
Content is chosen for production and broadcast based on the interest and value it may have to
residents of Edina.
Priorities For Video Production:
1. Broadcast of meetings of the City Council, Housing & Redevelopment Authority and Planning
Commission.
2. Production and broadcast of regular City programs such as “Agenda: Edina,” “Beyond the Badge,”
“On The Job” and “Public Art Profiles.”
3. Production and broadcast of public service announcements of the City and commercials for the
City’s enterprise facilities. Commercials cannot run on Edina TV, but can be placed as
advertisements on other channels and social media.
4. Filming and broadcast of activities, meetings and events requested by other governmental units,
including Edina Public Schools, Hennepin County and the two watershed districts serving Edina.
Costs of filming and production will be borne by the requesting jurisdiction.
5. Production and broadcast of public service announcements requested by other governmental
units. Costs of filming and production will be borne by the requesting jurisdiction.
6. Filming and broadcast of meetings or events requested by Edina-based community organizations,
provided the meeting or event is held at a City facility, has broad community appeal in the
opinion of the Communications Director and is eligible and appropriate for broadcast on Edina
TV. Costs of filming and production will be borne by the sponsoring organization.
General Policies
• The City reserves the right to air all content it produces and/or films on Edina TV and its social
media channels. The City will make all final decisions on air time, frequency of playback and
priority of airing.
• Any portions of footage filmed may be used by the City for other unrelated broadcasts produced
by the City.
• All content produced by the Communications Department is copyrighted.
• Inappropriate content will not be filmed or considered for playback.
Examples of inappropriate content include:
• Programming with a commercial intent, such as that promoting a specific business or service,
unless incidentally mentioned as part of a program or in exchange for a sponsorship.
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• Political campaigning outside of a City-approved political debate or forum.
• Programming containing religious content, unless incidentally mentioned as part of a program.
• Pornography or offensive materials.
• Programming containing obscene content or language.
Editing and Playback of Meetings and Programming
Meetings of the Edina City Council and designated Commissions will be rebroadcast on Edina TV and
streamed on the City of Edina website. The playback schedule and duration for these meetings is set by
the Video Production Coordinator with approval of the Communications Director, and is available from
the Communications Department.
Meetings are recorded and broadcast in their entirety and will not be edited or modified for any reason,
including typographical errors in graphics. Production of the meeting, including decisions about what
camera angle or electronic presentation is shown during the broadcast, is dictated by the director of the
meeting, who is a member of the Communications Department.
Programming and content outside of City meetings, including regular programming and public service
announcements and special events, is produced and edited by the Communications Department.
Content is dictated by the Communications Department staff, and is ultimately subject to the approval
of the Communications Director. The playback schedule and duration for this programming is set by the
Video Production Coordinator with the approval of the Communications Director, and is available from
the Communications Department.
To ensure consistency, content from non-government agencies and organizations will not be accepted
for playback on Edina TV. Such content should be directed to Southwest Community Television for
playback on the public access channel.
Video content professionally produced by government units or organizations to which the City of Edina
belongs will be considered for playback on Edina TV by the Video Production Coordinator, in
consultation with the Communications Director. Examples of organizations to which the City of Edina
belongs are the League of Minnesota Cities, Municipal Legislative Commission, International City-County
Management Association, American Public Works Association, City-County Communications and
Marketing Association, National Association of Government Communicators and the Minnesota
Recreation and Parks Association. Video must be of a like-professional quality, with strong picture and
audio quality, composition, lighting and white balance of content. Editing must be complete and include
introductory slate and credits.
Copies of all meetings, events and content produced by the City of Edina is available for purchase from
the Communications Department. Compatibility with all DVD players or computers cannot be
guaranteed.
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Public Use of City-Produced Content
Content filmed and produced by the Communications Department staff is available to the public for use
when a written request is made for specific footage. The City may charge a fee to recoup the cost of
preparing the requested media files. Credit must be given to “Edina TV” for any content used.
Program Sponsorship
No advertisement will be shown on Edina TV. “Advertisement” means any message or other
programming material that is cablecast, streamed or otherwise transmitted in exchange for
remuneration and that is intended to 1) promote a service, facility or product offered by any person
who is engaged in such offering for profit or 2) support or oppose any candidate for political office.
“Sponsorship” means any message or other programming material that is cablecast, streamed or
otherwise transmitted in exchange for remuneration and that is intended to acknowledge an
organization’s support of programming on Edina TV.
Sponsorship for future programming will be considered by the Communications Department as a means
to recoup expenses incurred for the production of the program, and will ultimately be subject to the
approval of the Communications Director.
Sponsors may be acknowledged by up to a 30-second text and voice message at the beginning of the
program. Text may appear over a static presentation of the sponsor’s logo. The voice message will
consist of the following information: “This program made possible in part with funding provided by
(name of the underwriter).”
Edina TV Video Production Services
The City of Edina video production staff is available for video production services for Edina-based
community organizations, provided the meeting or event is held at a City facility. Examples of approved
non-profit or government entities include youth athletic associations, 494 Commuter Services, 50th &
France Business & Professional Association, Children’s HeartLink, Community Action Partnership of
Hennepin County, Edina Chamber of Commerce, Edina Community Foundation, Edina Education Fund,
Edina Public Schools, Explore Edina, Hennepin County, League of Women Voters of Edina, Minnehaha
Creek Watershed District, Nine Mile Creek Watershed District, Sobriety High School and VEAP. All
such projects must be coordinated through the Video Production Coordinator with approval from the
Communications Director.
Requests for video production services must be made at least seven days prior to the event that will be
filmed. Requests for which staff is unavailable will be denied.
Public Access
Videos not eligible for playback on Edina TV might be appropriate for playback on Comcast’s or CenturyLink’s
public access channel. For more information on Public Access available to residents of Edina, contact the
Community Television Administrator at 952-826-0344.
Approved January 2009; Revised Feb. 7, 2017, July 26, 2018, and Jan. 28, 2021