HomeMy WebLinkAboutEdina Liquor Food Drive Results 2013
City of Edina • 4801 W. 50th St. • Edina, MN 55424
Contact: Jordan Gilgenbach, Communications Coordinator
Phone 952-826-0396 • jgilgenbach@EdinaMN.gov • www.EdinaMN.gov
FOR IMMEDIATE RELEASE
Edina Liquor Sees Increase In Food Drive Donations
Edina, Minn., Nov. 14, 2012 – The results are in from Edina Liquor’s October food drive.
Between the three stores, 534 pounds of food and $2,664 were donated to benefit Volunteers Enlisted to
Assist People (VEAP), a local non-profit serving low-income, senior and disabled people in Bloomington,
Edina, Richfield and south Minneapolis.
Each dollar collected during the drive counts as one pound of food, making this year’s total 3,198 pounds -- a
25 percent increase over 2012 and nearly double what was donated in 2011.
“I was astounded when I saw the final numbers for this year’s drive. Our customers’ continued support and
generosity really shows through the increase in donations this year,” said Steve Grausam, Liquor Operations
Director.
During the food drive, Edina Liquor staff asked each customer if they wanted to add $1 for VEAP to their
purchase total. “Not everyone remembers to bring a food donation. This made it easier for our customers to
help out those in need,” Grausam said.
Edina Liquor – Southdale also held a community paper-shredding event in late-October, allowing anyone to
shred documents for free, though food shelf donations were encouraged. Grausam said that event alone
raised 391 pounds of food and $226 in cash donations while destroying more than 6,000 pounds of paper
documents.
“Our goal was to increase donations this year by 20 percent, getting us close to 3,000 pounds and we
exceeded that,” Grausam said. “We really could not do this without our customers. Thank you to the
community for its support.”
Grausam is setting his sights even higher for next year’s food drive, hoping to increase donations by another
25 percent, reaching 4,000 pounds. “Edina is such great community support. I know we can surpass this goal
next October,” he said.
This is Edina Liquor’s sixth year participating in the food drive, which is part of a larger, statewide drive
sponsored by MillerCoors and the Minnesota Municipal Beverage Association.
For more information, contact Grausam at 952-903-5732.
-30-