HomeMy WebLinkAbout2023-05-11 EEC AgendaAgenda
Energy and Environment Commission
City Of Edina, Minnesota
City Hall - Community Room
Meeting will take place in person. Masks are optional.
Thursday, May 11, 2023
7:00 PM
I.Call To Order
II.Roll Call
III.Approval Of Meeting Agenda
IV.Approval Of Meeting Minutes
A.Minutes: Energy and Environment Commission April 13, 2023
V.Special Recognitions And Presentations
A.Special Presentation: Board & Commission Member Review
B.Special Presentation: EV Carsharing in Edina
C.Special Presentation: Draft 2023 State of Sustainability
VI.Community Comment
During "Community Comment," the Board/Commission will invite residents to share relevant issues
or concerns. Individuals must limit their comments to three minutes. The Chair may limit the
number of speakers on the same issue in the interest of time and topic. Generally speaking, items
that are elsewhere on tonight's agenda may not be addressed during Community Comment.
Individuals should not expect the Chair or Board/Commission Members to respond to their
comments tonight. Instead, the Board/Commission might refer the matter to sta% for
consideration at a future meeting.
VII.Reports/Recommendations
A.EEC Working Group 2023: Carryout Bags
B.Sta0 Report: Conservation and Sustainability Fund
C.Nominate Human Services Task Force Volunteer
VIII.Chair And Member Comments
IX.Sta0 Comments
X.Adjournment
The City of Edina wants all residents to be comfortable being part of the public
process. If you need assistance in the way of hearing ampli6cation, an
interpreter, large-print documents or something else, please call 952-927-8861
72 hours in advance of the meeting.
Date: May 11, 2023 Agenda Item #: IV.A.
To:Energy and Environment Commission Item Type:
Minutes
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:Minutes: Energy and Environment Commission April
13, 2023
Action
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
Approve EEC meeting minutes, April 13, 2023
INTRODUCTION:
ATTACHMENTS:
Description
EEC Minutes: April 13, 2023
Agenda
Energy and Environment Commission
City Of Edina, Minnesota
City Hall - Mayor's Conference Room 1st Fl
Meeting will take place in person. Masks are optional.
Thursday, April 13, 2023
7:00 PM
I.Call To Order
Chair Martinez called the meeting to order at 7:00pm.
Staff Liaison Hancock welcomed new Sustainability Specialist Matthew
Gabb and invited all in attendance to make introductions.
II.Roll Call
Answering roll call were Chair Martinez, Vice Chair Lukens, Commissioners
Lanzas, Tessman, Weber and Student Commissioners Machart and Rawat.
Late: Commissioner Dakane arrive at 7:10pm, departed at 8pm.
Absent: Commissioners Haugen, Hovanec, Schima
III.Approval Of Meeting Agenda
Motion by Bayardo Lanzas to Approve Meeting Agenda. Seconded by Tom
Tessman. Motion Carried.
IV.Approval Of Meeting Minutes
A.Minutes: Energy and Environment Commission March 9, 2023
Motion by Tom Tessman to Approve Meeting Minutes. Seconded by Hilda
Martinez Salgado. Motion Carried.
V.Special Recognitions And Presentations
A.Special Presentation: Electrify Everything MN
Commissioners and all in attendance gave feedback to Edina's Electrify
Everything contractor, Center for Energy and Environment, on community
outreach messaging drafts, including image and text choices.
B.Special Presentation: City ADU proposal
Commissioners received a presentation from Community Development
Coordinator Lewis regarding Accessory Dwelling Units.
C.Staff Report: Proposed Landscaping Ordinance Revisions
Commissioners received a staff report on the draft ordinance amendment
proposal from Water Resources Manager Wilson and Parks Assistant
Director Swenson.
VI.Community Comment
Council member Jackson thanked EEC members for their service, and
complimented their work.
During "Community Comment," the Board/Commission will invite residents to share relevant issues or
concerns. Individuals must limit their comments to three minutes. The Chair may limit the number of
speakers on the same issue in the interest of time and topic. Generally speaking, items that are elsewhere on
tonight's agenda may not be addressed during Community Comment. Individuals should not expect the Chair
or Board/Commission Members to respond to their comments tonight. Instead, the Board/Commission might
refer the matter to staff for consideration at a future meeting.
VII.Reports/Recommendations
A.EEC 2023 Work Plan
Chair Martinez walked through the EEC work plan and asked for
Commissioner updates as available.
B.Monthly call for communication requests
no additional communications requests were received.
VIII.Chair And Member Comments
No comments were received.
IX.Staff Comments
Staff reiterated Commissioner participation expectations, and invite
Commissioners to attend the Edina Clothing Swap on April 20, and the
Electrify Everything MN workshop on May 3.
X.Adjournment
The EEC meeting was adjourned at 8:55pm.
Motion by Cory Lukens to Adjourn. Seconded by Hilda Martinez Salgado.
Motion Carried.
T he City of Edina wants all residents to be comfortable being part of the public process. If
you need assistance in the way of hearing amplification, an interpreter, large-print
documents or something else, please call 952-927-8861 72 hours in advance of the meeting.
Date: May 11, 2023 Agenda Item #: V.A.
To:Energy and Environment Commission Item Type:
Other
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:Special Presentation: Board & Commission Member
Review
Information
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
None, information only.
INTRODUCTION:
Scott Neal, City Manager, will review Board & Commission roles and responsibilities.
ATTACHMENTS:
Description
Presentation: Commissioner Annual Review
1
Board &
Commission
Member Review
Updated 2023.03.28
Agenda
Review
•Roles
•Advisory Groups
Work Plan Development
•Citywide work plans
•Calendar
•Roles
•Subgroups
Ethics
•Gifts
•Conflict of Interest
•Code of Ethics
Council
StaffCommissions
Decide Strategy
Advise Council
Community
Perspective
Manage operations, Implement Policy, Advise Council
Technical Analysis
Council
•Make policy-level decisions
•Hire & supervise City Manager
•Approve-Budget and related work plan
-Ordinances and policy decisions
-Development proposals
-Variances and rezoning requests•Appoint advisory boards and commissions
Staff
•Provide best efforts and technical advice to Council•Manage operations and staff
•Propose budget and policies
•Carry out Council decisions
•Deliver services•Equitable enforce codes and policies
Advisory Boards, Commission & Task Forces
•Provide community perspective on values and needs•Propose work plan items
•Advise the council through work plan charges•Hold hearings as directed by Council•Assist as directed in work plan with engagement efforts
Roles 4
Elected Officials
Fundamentals:
•Make policy-level decisions
•Hire & supervise City Manager
•Approve
-Budget and related work plan
-Ordinances and policy decisions
-Development proposals
-Variances and rezoning requests
•Appoint advisory boards and commissions
5
Staff Liaisons
Fundamentals:
Provide technical expertise to Council &
commissions
Communicate commission work to City
Council
Manage commission records
Advisory Boards & Commissions
Fundamentals:
Advisory to the Council
Community Perspective
Additional Community Voice and Context
Share the Load
Buffer for Council
Training Ground for Future Leaders
Levels of Engagement
Increasing Impact on the Decision
Inform Consult Involve Collaborate Empower
SHARE COLLECT BRING TOGETHER
Board & Commissions
Task Forces
Website
Open House
Public Hearing
Workshop
Survey
Focus Groups
Public Meetings
Publications
City Extra
Correspondence Stakeholder Interviews
Fact Sheets
Comment FormsFairs/Events
Tours & Field Trips
9
8
Legitimacy & Accountability
Boards, Commissions & City Staff
Legitimacy from the City Council
Accountable to the City Council
9
We will not always agree…Council
City StaffBoards & Commissions
Decide
Technical AnalysisCommunity Perspective
Provide Council with the best information
possible during the decision making
process.
10
Commission Subcommittee Working Group
Tenure Ongoing Temporary Temporary
Members Residents Commission members
only
Commission + Public
members
Scope Work Plan Work Plan Item Work Plan Item
Open Meeting Law Required Not required Not required
Staff Support Yes No Not typically
Reports To Council Commission Commission
Work Plans
11
14
Budget Work Plan Pillars
/
Budget Work Plan Values
Stewardship
•We make wise investments that
focus on the best
long-term value for residents.
Equity
•We provide equitable
opportunities for
people to participate in
their City
government and access City
institutions,
facilities, and services.
Health
•We use a Health-in-All Policies
approach to
promote and protect the
physical, mental
and social wellbeing of all
people who live,
work or visit Edina.
Sustainability
•We ensure that our policies,
decisions, and
plans have a positive impact
on people and
the planet now and for future
generations.
Values Viewfinder
16
Work Plan Development
WWW.EDINAMN.GOV 17
Council
Staff
Commission
Work Plan Calendar
January
Work plans begin
June–Aug.
Develop proposed work plan
September
Approved work plans due
October
Chair presents work plans to City Council
November
Staff presents work plan to City Council
December
Work plans approved by City Council
15
Work Plan Development Roles
WWW.EDINAMN.GOV 19
Commission Chair
•Lead work plan development
•Make sure work plan is not overloaded
•Ensure there is a “lead(s)” to each initiative
•Present proposed work plan to City Council
Staff Liaison
•Provide technical expertise, recommendations and advice to the commission
•Provide clear recommendations to City Management and/or
Council to consider
•Ensure work plan template fields are completed
16
20
Charge 1:
Study &
Report
Study a specific issue or event and report its findings to the Council
No vote
No recommendation
Charge 2:
Review &
Comment
Review specific policy
issue and staff will seek comments from each individual member of the group to pass on to
Council
No vote
No recommendation
Charge 3:
Review &
Recommend
Review a specific policy issue and provide a recommendation on the issue to Council
Majority vote required
Recommendation
Charge 4:
Review &
Decide
Study, review and decide on an issue. The decision will be the
City’s official position on the matter unless it is formally reversed by Council
Majority vote required
Decide
Work Plan vs Non-Work Plan Items
21
Work Plan Items
•Approved by City Council
•Focus work
•Alignment with overall work of the council
•Dedicated resources
•Delegation of some authority
and staff time
Non-Work Plan Items
•Items not approved by City Council, including items located in the “parking lot”
•No dedicated resources
•Can ask Council for work plan modification through advisory
communication (rare)
18
Ethics & Conduct
22
Rights & Responsibilities
23
Rights
•You are a resident
•Ability to engage on topics of interest
•Speak as a resident at public hearings
or community comment regarding topics not related to commission work
Responsibilities
•You are a board or commission member
•Represent the decision of the board/commission
•Use board/commission communication channels to provide
feedback regarding topics related to work
Conflict of Interest
24
DEFINITION Any member who has
a financial interest in,
or who may receive a
financial benefit as a
result of, any BC action
or if there is potential
for the appearance of
conflict of interest
WHAT
SHOULD YOU
DO
Disclose the
conflict or interest
to the group
Abstain from
discussing or
voting on the
matter
26
Gifts
25
DEFINITION Any invite or item of
value from an
“interested party” in
conjunction with
your board and
commission work
WHAT
SHOULD
YOU DO
Abstain from
taking the gift
Contact your
staff liaison EXAMPLE
Code of Ethics
WWW.EDINAMN.GOV 26
•I have been entrusted by the Edina City Council to perform my duties and services as a volunteer Board or Commission Member in
manner that is always in the best interests of the community of Edina.
•While honest differences of opinion may develop, I will work harmoniously with other Board or Commission members to assure
residents the services they require.
•I will invite all residents to express their opinions so I may be properly informed prior to making my decisions. I will make them based
solely upon the facts available to me. I will support the final decision of the Board.
•I must devote the time, study and thought necessary to carry out my duties.
•I understand that the Board or Commission members recommend policies, the City Council establishes policies and the staff is
responsible for administering the policies of the City Council.
•I understand that as a Board or Commission Member, I have no authority outside of the proper meeting of the Board.
•I understand that all Board meetings shall be open to the public, except as provided by law.
•I understand that it is my duty as a Board or Commission member to treat all residents, staff and fellow Board and Commission
members in a respectful and professional manner at all times.
•I will withdraw from discussions and decision-making actions in cases where I have a conflict of interest and I will disclose those
conflicts of interest when they arise.
WWW.EDINAMN.GOV 27
Questions?
Date: May 11, 2023 Agenda Item #: V.B.
To:Energy and Environment Commission Item Type:
Other
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:Special Presentation: EV Carsharing in Edina Information
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
Receive a report from the UMN's Resilient Communities Project graduate student group who spent their spring
semester studying the feasibility and potential benefits of an EV carshare in Edina.
INTRODUCTION:
The City of Edina proposed a project to the UMN's Resilient Communities P roject in 2022, which was accepted.
RCP recruits graduate students at the UMN to study difficult questions that can benefit the public good. Edina's
question asked students to research the feasibility of Electric Vehicle carshare in the City of Edina that focuses on
the following 4 questions:
o Would the community use this?
o What would it take to implement this?
o Who does this opportunity benefit the most?
o How does this compare/differ from other solutions e.g. micromobility?
Four RCP student groups studied this question in fall, 2022. In spring, 2023, one RCP student group conducted
focus groups and summarized fall results. All five reports are attached here
ATTACHMENTS:
Description
RCP Final Report Apr. 2023
RCP Lit Review & Survey
RCP Transit Best Practices
RCP Transit Connectivity Report
RCP Equity Review Report
City of Edina
Electric Vehicle Car-Share
Feasibility Study
Prepared by:
Jackson Cade, Lexie Lyng, Nelima Sitati Munene, Gustave Stewart
1
Table of Contents
Table of Contents ................................................................................................................................................................... 1
Executive Summary ............................................................................................................................................................... 2
Chapter 1 - Introduction ........................................................................................................................................................ 3
Project Goals and Context .............................................................................................................................................. 3
Problem Statement: .......................................................................................................................................................... 3
Project Goals: ..................................................................................................................................................................... 3
Project Context: ................................................................................................................................................................. 3
Chapter 2 - Overview of Edina ........................................................................................................................................... 6
Demographics of Edina: .................................................................................................................................................. 6
Key Takeaways: ................................................................................................................................................................ 13
Chapter 3 - Existing Conditions of the Literature ......................................................................................................... 15
Understanding Shared Mobility: ................................................................................................................................... 15
Understanding EV Infrastructure .................................................................................................................................. 17
Review of Plans & Reports: .......................................................................................................................................... 20
Car-Share Case Studies: ............................................................................................................................................... 27
Key Takeaways: .............................................................................................................................................................. 29
Chapter 4 - Stakeholder & Focus Group Engagement ..............................................................................................30
Stakeholder Interviews: .................................................................................................................................................30
Results from Focus Groups: ......................................................................................................................................... 33
Key Takeaways: ............................................................................................................................................................... 35
Chapter 5 - Would the EV Car-Share System Meet Edina’s Overarching Goals? .............................................. 36
What is the potential GHG impact of the program? ............................................................................................... 37
Chapter 6 - Action Plan ......................................................................................................................................................40
Chapter 7 - Conclusion ...................................................................................................................................................... 66
Appendix A: Car-share Case Studies ............................................................................................................................. 67
Appendix B: Stakeholder Interview Questions ............................................................................................................ 73
2
Executive Summary
There is an excess of single occupancy vehicles and a deficit of public transportation, active
transportation, and shared mobility in the City of Edina, which has resulted in negative impacts on
the environment and limited mobility for those who do not own a car. The city has identified an
opportunity to address both problems, by evaluating the feasibility of an electric vehicle (EV) car-
sharing model in the first ring suburb of Edina. To study the feasibility of an EV car-share program’s
success in the City of Edina, our team synthesized and pulled out key results from past research,
completed a literature review of other car-share programs, calculated potential greenhouse gas
emissions (GHG) reduction, interviewed key stakeholders, conducted community focus groups, and
mapped out best locations for potential hubs. Through these actions, we established that an EV
car-share program in a hybrid model would be feasible to increase access to key residents of the
City of Edina who are lacking transportation options now. While the EV car share program will
reduce GHG, it has the potential to have a much larger positive impact on transportation
accessibility. There are other solutions and policies that would have a greater impact on GHG
emissions reductions for the City of Edina. An EV car-share program can serve as a more equitable
form of transportation for those that do not have access to single-occupancy vehicles, as well as a
key piece to expanding other forms of transportation in the City of Edina such as active
transportation and public transit.
3
Chapter 1 - Introduction
Project Goals and Context
Problem Statement:
There is an excess of single occupancy vehicles and a deficit of public transportation and shared
vehicles in the City of Edina, which has resulted in negative impacts on the environment and limited
mobility for those who do not have a car. The city has identified an opportunity to remedy both
problems, by evaluating the feasibility of an electric vehicle (EV) car-sharing model in the first ring
suburb of Edina.
Project Goals:
1. Research the feasibility of an EV car-share program in the City of Edina that focuses on the
following questions:
a. Would the community use this service?
b. What would it take to implement this service?
i. What are the upfront and operational costs associated with this project?
ii. What partnerships would be needed to ensure the proper resources are
allocated to this project?
c. Who will benefit from this opportunity?
2. In addressing these questions, we will provide the client with recommendations on how an
EV car-share program may or may not affect/meet the following:
a. Equitable access to transportation into, out of, and within the City of Edina
b. Greenhouse gas emission goals
3. Conduct effective community engagement through focus groups that identify community
barriers and perceptions related to this project.
4. Create a guide on how to realize the goals of the car-share program.
Project Context:
Edina is a first-ring suburb, located just southwest of Minneapolis, as seen in Map 1. The city
borders Minneapolis and several suburbs in the area, which include Richfield, Eden Prairie,
4
Bloomington, Hopkins, and St. Louis Park. The city is known for its shopping areas, such as the
Southdale Center and Galleria, and recreational areas, such as Centennial Lakes Park. The city is
also connected to Minnesota Highways 100 and 62, which both serve as corridors for regional
travel in the Twin Cities metropolitan area.
Map 1. City of Edina Location in Twin Cities Metropolitan Area
The city adopted a Climate Action Plan in December, 2021 with goals of reducing its emissions by
45 percent below 2019 levels by 2030. The city sees the implementation of an EV car-share
program as one of the actions to help meet this goal. This goal of reducing greenhouse gas
emissions is important for Edina and the world’s environment at large.
What is an Electric Vehicle (EV) car-share?
An EV car-share program is a concept that stems from the umbrella term of “shared-mobility”.
Shared-mobility services are defined as the shared use of a vehicle, bicycle, or other low-speed
modes that enable users to have short-term access to transportation modes on an ‘as-needed’
5
basis. These services often serve as a first- or last-mile connection to other modes, such as
public transit, or other destinations.1 An EV car-share program does exactly that. The program
requires participants to register, create an account, submit relevant information like
identification, driver’s license, and driving history. Once registered and approved, it then
provides short-term access to the shared electric vehicles on an “as-needed” basis, through a
reservation system on an app. Insurance, cleaning, maintenance, and charging fees are
included in the subscription and hourly rate.
EV car-shares, unlike combustion engine car shares, have charging infrastructure at designated
points around their service area, which tend to be at high-traffic, high-density locations that are
determined prior to the launch of the program. This is because the car-share uses battery
electric vehicles, which are powered by electricity instead of combustion engines. There are
generally four recognized models for operating an EV car-share; hub-based round-trip, hub-
based one-way, free-floating, and hybrid models, as described below. These models serve as
examples of what an EV car-share program could look like.
● Hub-Based Round-Trip - A car-share system that requires users to return the vehicle to a
designated station or parking area to the same location
● Hub-Based One-Way - A car-share system that requires users to return the vehicle to any
designated station or parking area
● Free-Floating - A car-share system that allows the vehicles to picked up and drop off
vehicles anywhere within a designated operating area
● Hybrid - A car-share system that combines one-way hub-based and free-floating system
that allows a user to pick up and drop off in either a designated hub or operating area
1 Shaheen, Susan, and Nelson Chan. “Mobility and the Sharing Economy: Potential to Overcome First- and Last-Mile
Public Transit Connections.” eScholarship, 2016, https://escholarship.org/uc/item/8042k3d7. Accessed 13 April
2023.
6
Chapter 2 - Overview of Edina
Demographics of Edina:
Through Geographic Information Systems (GIS) mapping and data analysis, we can analyze the
demographics of the City of Edina and how they may impact this project. This information
provides context and insight into who the service might serve by providing a spatial lens of the
city. The City of Edina is a suburban area with a size of 15.46 square miles, located next to the
urban City of Minneapolis. In 2020, it was home to approximately 53,000 residents. Most of the
population, 84%, identifies as white, while 6.6% identify as Asian, 3.1% as Hispanic or Latino,
2.3% as Black or African American, and 4.2% belong to other or multiple races. Education levels
in the City of Edina are high, with 98.5% of those over 25 having a high school diploma and
71.9% holding a bachelor's degree or higher. The median household income in 2020 was
$108,576 and the median value of a homeowner-occupied housing unit was $537,400.2
While the City of Edina is a predominantly white and wealthy community, there are parts of the
city that are more diverse and whose residents face economic challenges. Depending on the
area within the city, some locations have higher or lower proportions of Black Indigenous
People of Color (BIPOC) residents or those with lower incomes. Most census blocks have under
10 percent of their population with incomes below the poverty level, with a few exceptions. As
can be seen in Map 1, the south, southeast, and some northern parts of the city have a relatively
higher proportion of those with incomes below the poverty line. Map 2 also shows that the
south and southeast portions of the city tend to have the highest proportion of BIPOC residents
within the city. For example, in the Southdale Center block group, the BIPOC population
represents 26.5% of the total people that live there, and in the Fred Richard Park block group,
the BIPOC population makes up 49.9% of residents. Compared to the city as a whole, these
block groups have a much higher proportion of its population that is lower income and identify
as BIPOC. By and large, the southern and southeastern portions of the city tend to be more
2 United States Census Bureau (2020). QuickFacts Edina City, Minnesota.
www.census.gov/quickfacts/fact/table/edinacityminnesota/BZA110220.
7
diverse and are more likely to have a higher proportion of the population with incomes below
the poverty line, with a few exceptions in a couple of the northern parts of the city.
Map 1 - City of Edina Population Below
Poverty by Block Group
Map 2 - City of Edina Population BIPOC
Population by Block Group
Source: U.S. Census Bureau
Current Transportation System and Travel Behavior in Edina:
Transportation is an essential component of everyday life. Many suburban environments in the
United States have been designed around the automobile and the City of Edina is no different.
A high number of households have people who commute via single-occupancy vehicles and
there are limited transportation alternatives to driving. With that said, there are still people who
move around the city by biking, walking, and taking public transportation, as indicated in our
analysis using U.S. census data below. In addition to using those transportation options, people
also carpool and work from home. The transportation system has a significant impact on
greenhouse gas emissions, which is important to analyze and understand.
8
Furthermore, because the city’s transportation system is designed for the automobile, many
Edina residents lack adequate transportation access to be able to move around the city
efficiently.
Household Access to Vehicles3
Most of the City of Edina households have access to a vehicle. An estimated 60.2%, or 13,648,
of City of Edina households, have access to two or more vehicles, while 34.7%, or 7,873 of
households only have access to one vehicle, and 5.1%, or 1,146 of households do not have
access to a vehicle. While many households have access to a vehicle, the 5.1% of households
that do not have access or more that may have limited access are not insignificant. Many
households that do not have access to a vehicle reside predominantly in the southeast and
Grandview portions of the city. As seen in Map 3, the Southdale Center and Centennial Lakes
areas, east of France Avenue, have the highest percentage of households with one vehicle or
fewer. The residents who do not have access to a vehicle have more limited transportation
options, as they must rely on alternative modes of transportation such as walking, biking, or
taking public transit.
Commute by Mode of Transportation4
Partially because of the predominant availability of vehicles and the lack of quality
transportation alternatives to driving single occupancy vehicles, most people move within the
city and throughout the region by car. An estimated 77% of city residents commute to work by
car, truck, or van and 72% of residents drive alone. Most residents do not walk, bike, or take
public transportation to work. Table 1 demonstrates the variability of travel modes between the
City of Edina and Hennepin County at large. Also, roughly 18.7% of Edina’s residents work from
home, and 5.3% carpool, according to the 2021 5-Year estimate American Community Survey
(ACS) data. Maps 3 and 4 showcase the City of Edina’s households and workers driving habits.
3 “U.S. Census Bureau Data.” Explore Census Data, U.S. Census Bureau, https://data.census.gov/.
4 “U.S. Census Bureau Data.” Explore Census Data, U.S. Census Bureau, https://data.census.gov/.
9
Map 3 - City of Edina Households with One
or Fewer Vehicles by Block Group
Map 4 - City of Edina Workers that Do Not
Drive Alone by Block Group
Source: U.S. Census Bureau
10
While the City of Edina has a relatively low percentage of its population that commutes to work
outside of single-occupancy vehicles, this does not represent every resident and does not mean
all regions in the city have the same level of single-vehicle occupancy usage. The Southdale
Center area, Grandview, and 50th and France areas have the highest proportion of residents
that do not drive alone. Instead of driving alone, people commute by walking, biking, taking
public transit, carpooling, or working from home. While this data does not capture non-commute
trips or trips to the city, it does help provide an idea of what transportation travel looks like
within the city.
Transit Routes & Ridership
The City of Edina has seven transit routes within the city. These public transit bus routes serve
as a transportation option for residents that travel within, outside, and into the city. Route Six,
operated by Metro Transit, is the only transit service that has moderate to higher transit
frequency at more than 100 trips a day5. Depending on the bus stop, this essentially means that
a bus is arriving around every 30 minutes. Other routes have more of a mid-level frequency,
such as routes 46, 515, 538, and 540. These routes may only have a bus every hour. Lower-
frequency routes, such as routes 498 and 5786 are primarily designated as express buses that
serve Southdale Center in the weekday mornings and evenings. Map 5 shows each transit route
by the average weekday frequency levels. Combined, these routes provide connections mostly
in the Eastern portion of the City of Edina and to destinations in Richfield, Bloomington, and
Minneapolis.
Partially because of the many routes that connect to the Southdale Center, bus stops near this
activity node have a very high level of transit stop boarding. As can be seen in Map 6, a large
portion of the bus stops are located in the southeast part of the city. The Centennial Lakes area,
the Grandview neighborhood, the University of Minnesota Fairview Southdale Hospital, and
50th and France all see moderate levels of transit stop activity as well. Throughout the entire
5https://nacto.org/publication/transit-street-design-guide/introduction/service-context/transit-frequency-volume/
6 “Transit Routes.” Minnesota Geospatial Commons, Metropolitan Council, https://gisdata.mn.gov/dataset/us-mn-state-
metc-trans-transit-routes.
11
city, there is an average weekday boarding of 964, with 51% of boardings made from route 6
and 20% of boardings from route 5157.
Map 5 - City of Edina Transit Route
Frequency
Map 6 - City of Edina Transit Stop Boarding
Source: Metropolitan Council, accessed through Minnesota Geospatial Commons
Walkability & Bikeability
Compared to the metropolitan region as a whole, the city has lower walkability levels than
Minneapolis and St. Paul. At the same time, there are areas within the city that are relatively more
supportive of these transportation options. Walking and biking are more encouraged when there
7 “Transit Stops Boardings and Alightings.” Minnesota Geospatial Commons, Metropolitan Council,
https://gisdata.mn.gov/dataset/us-mn-state-metc-trans-stop-boardings-alightings.
12
are higher intersection densities, mixed-use developments, and bicycle and walking infrastructure
present.
To understand the walkability in the City of Edina, we use EPA’s Walkability Index8. The index
includes several different variables, which include a mix of employment types and housing, street
intersection density, predicted commute mode, and a variety of block group rankings that indicate a
higher likelihood of people walking. While most parts of the city tend to have below-average
walkability according to the index, there are parts of the city that have an above-average or most
walkable categorization. Map 7 shows that the most walkable sections of the city are in the
Southdale Center, Centennial Lakes, and 50th and France areas of the city. Walkability levels are
relatively comparable to the City of Edina’s neighboring city, Bloomington.
Map 7 - The City of Edina’s National Walkability Index Map
Source: EPA’s National Walkability Index derived from indicators from the Smart Location Database
8 “National Walkability Index.” Smart Location Mapping, Environmental Protection Agency,
https://www.epa.gov/smartgrowth/smart-location-mapping.
13
Vehicle Greenhouse Gas Emissions
Through analyzing transportation data in the City of Edina, most residents use single occupancy
vehicles to meet their transportation needs. This can have a substantial negative impact on
greenhouse gas emissions. Using the MnDOT Annual Average Daily Traffic data9, we calculated an
estimated amount of greenhouse gas emissions produced by vehicles driving within the City of
Edina. In total, there are around 573.2 million in vehicle miles traveled (VMT) within the city each
year, which is 19 million VMT more than per capita trends would estimate for a city the size of
Edina10. Using EPA estimate assumptions for miles per gallon of an average car and the number of
CO2 grams per gallon,11 we arrived at an estimated total of 231,555 metric tons of CO2 emitted
annually by vehicles in the City of Edina. It is important to note that this amount of gas-powered
vehicle miles worsens the issue of climate change and produces local negative externalities, such
as air and noise pollution. Assuming a $185 social cost per ton of CO212, the level of emissions
would produce a total of around $42.9 million in costs to society each year. These costs occur at
both the global and local levels and disproportionately affect the people most vulnerable to climate
change.
Key Takeaways:
The first ring suburb of Minneapolis, the City of Edina, is predominantly white, and higher-
income. Its pockets of diversity are not evenly distributed within its borders and are primarily
found in the southeastern portions of the city. Transportation is one of the leading producers of
GHG emissions in the city. This can be attributed in part to Edina’s lack of adequate
transportation services that enable residents to traverse the city without their own vehicles. As a
9 “Annual Average Daily Traffic Segments in Minnesota.” Minnesota Geospatial Commons, Minnesota Department of
Transportation, https://gisdata.mn.gov/dataset/trans-aadt-traffic-segments.
10 Average VMT * (Population of Edina * Ratio of Licenced drivers to resident population) = 15,000 * (53,318*0.693) =
554.2 million VMT
11 “Greenhouse Gas Emissions from a Typical Passenger Vehicle.” EPA, Environmental Protection Agency,
https://www.epa.gov/greenvehicles/greenhouse-gas-emissions-typical-passenger-
vehicle#:~:text=typical%20passenger%20vehicle%3F-
,A%20typical%20passenger%20vehicle%20emits%20about%204.6%20metric%20tons%20of,8%2C887%20grams%20of%2
0CO2.
12 Rennert, Kevin, et al. “Comprehensive Evidence Implies a Higher Social Cost of CO2.” Nature, vol. 610, no. 7933, 2022,
pp. 687–692., https://doi.org/10.1038/s41586-022-05224-9.
14
result, 60.2% of Edina residents have access to two or more vehicles, while only 5.1% have no
access to vehicles. Because the City of Edina’s transportation system prioritizes driving as the
main transportation mode and most residents have access to a vehicle, about 72% of Edina
residents commute by driving alone. Those who do not have access to a vehicle may
experience transportation barriers in accessing destinations within the city.
While some residents use alternative modes of transportation, such as walking, biking,
carpooling, and public transit, the city only has 7 transit routes, and only one has a frequency of
more than 100 trips per day. The limited transit options, combined with the City of Edina’s
automobile-oriented design presents challenges for those without vehicle access, and for those
looking to reduce their reliance on single-occupancy vehicles.
15
Chapter 3 - Existing Conditions of the Literature
Understanding Shared Mobility:
Shared mobility can essentially be considered any shared travel mode that can be accessed in
the short term and on an as-needed basis. Shared mobility can be structured in many ways,
such as through roundtrip services, one-way station services, and one-way free-floating
services.13 The proposal for an EV car-share system in the City of Edina would directly fall under
the umbrella of shared mobility and could complement the current transportation system.
Shared mobility has typically focused on (1) first and last-mile connections to transit, (2) public
transit replacement, (3) late-night transportation, (4) paratransit, (5) point-to-point mobility, and
(6) closed-door applications.14 Car-share services can fit into these shared mobility areas,
depending on how the service is oriented.
In recent years, two important concepts have arisen that would be important to incorporate into
an EV car-share program: Mobility on Demand (MOD) and Mobility as a Service (MaaS).15
● Mobility on Demand (MOD) - based on the idea of transportation serving as a commodity
where modes have distinguishable costs, journey times, wait times, convenience, and the
number of connections
● Mobility as a Service - rooted in the idea of integration of multiple products and services
that can be accessed through a single platform or account, which can best fit the user’s
travel needs
These concepts provide a framework on how an EV car-share service would be distinguishable
and be able to integrate with the current transportation system.
13 Shaheen, Susan, et al. “Shared Mobility Policy Playbook.” UC Berkeley Transportation Sustainability Research Center,
Dec. 2019, https://doi.org/doi.org/10.7922/G2QC01RW.
14 Shaheen, Susan, and Emily Farrar. “Mobility on Demand: Evolving and Growing Shared Mobility in the Suburbs of
Northern Virginia.” Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and
Opportunities, edited by Adam Cohen, Hershey, PA, 2020, pp. 1–293, https://www-igi-global-
com.ezp3.lib.umn.edu/gateway/book/233691.
15 Shaheen, Susan, et al. “Shared Mobility Policy Playbook.” UC Berkeley Transportation Sustainability Research Center,
Dec. 2019, https://doi.org/doi.org/10.7922/G2QC01RW.
16
With MOD concepts expanding to more suburban locations and even rural locations, there has
been a recent increase in research on how shared mobility could address the needs of lower-
density environments. The Spatial, Temporal, Economic, Psychological, and Social (STEPS)
framework has been used by some researchers to understand where there are opportunities
and challenges, given the built environment. The STEPS framework considers the following16:
● Spatial - large distance between destinations
● Temporal - travel time barriers to completing time-sensitive trips
● Economic - direct costs and indirect costs to travel
● Psychological - physical and cognitive limitations that make travel difficult or impossible
● Social - social, cultural, safety, and language barriers that inhibit travel
This framework can be used to specifically identify the challenges for residents to travel to, out
of, and within the city. A car-share program could address some of the current mobility
challenges that people experience. This framework highlights the limitations of the City of
Edina’s current transportation system, as it is difficult to travel to places without access to a
vehicle because of distance, time, cost, psychological barriers, and social dynamics. At the same
time, this framework highlights the potential for the program to address these limitations. The
car-share program could reduce the time to travel large distances, reduce travel costs, provide
an increase in perceived access to destinations, and increase access to new opportunities.
Car-share programs can increase or decrease driving. Research has showed a relatively mixed
relationship on whether they supplement or replace other transportation modes. People who do
not have a car that use the service are more likely to increase the amount they drive by lesser
amounts. Comparatively, car-share members that go from being a one-vehicle household to a
16 Shaheen, Susan, et al. Federal Highway Administration, 2017, Repository & Open Science Access Portal,
https://rosap.ntl.bts.gov/view/dot/34258.
17
zero-vehicle household or delaying a vehicle purchase will drive significantly less. These are the
key points found from these studies:
● Between up to 7 to 11 vehicles were removed from the road per car-share vehicle17
● There was an average VMT change from -6% to -16%18
● There was an increase of nearly 30% in carless households after joining a carshare
program19.
● Most households lowered mileage by eliminating at least one vehicle. This resulted in
about a -0.84 annual change in GHG ton emissions across all users20
● While many households saw an increase in emissions due to increased mobility, there is
an overall net decrease in emissions due to the reduction in driving
Understanding EV Infrastructure
As part of the 2018 Edina Comprehensive Plan in the Transportation Chapter, goal 8 states that
the City of Edina should, “Invest in infrastructure to support the continued growth in low-to zero-
emission technology and support in regional and statewide efforts to educate and adopt electric
vehicles”.21 This goal aligns well with an EV car-share program as an important piece to it is
planning for the charging infrastructure needed. EV charging infrastructure includes both the
utility side upgrades and the location side upgrades. This includes electrical panel work,
underground boring, and installing any wiring necessary. For a car-share program to be run
successfully, it's necessary to plan out where the EV charging infrastructure will be for optimal
charging of the car-share vehicles.
There are distinct types of chargers to consider, as can be seen in the table below:
17 Martin, Elliot, and Susan Shaheen. “Impacts of Car2Go on Vehicle Ownership, Modal Shift, Vehicle Miles Traveled, and
Greenhouse Gas Emissions.” Transportation Sustainability Research Center, July 2016, pp. 1–25.
18 Martin, Elliot, and Susan Shaheen. “Impacts of Car2Go on Vehicle Ownership, Modal Shift, Vehicle Miles Traveled, and
Greenhouse Gas Emissions.” Transportation Sustainability Research Center, July 2016, pp. 1–25.
19 Martin, Elliot, and Susan Shaheen. Mineta Transportation Institute, San Jose, CA, 2010, pp. 1–113, Greenhouse Gas
Emission Impacts of Carsharing in North America.
20 Martin, Elliot, and Susan Shaheen. Mineta Transportation Institute, San Jose, CA, 2010, pp. 1–113, Greenhouse Gas
Emission Impacts of Carsharing in North America.
21 “Transportation Chapter”, Edina Comprehensive Plan, Edina,MN, 2018, pp. 5-1:5-61
18
Table 2 - EV Charging Type by Outlet, Power Output, and Time
Map 6 - City of Edina Electric Vehicle Infrastructure Locations
Source: PlugShare Map
Type of Charger Outlet needed Power output Time to charge an EV
Level 1 120-volt 1-2 kW 40-50 hours
Level 2 208-240 volt 7-19kW 4-10 hours
DC fast charger 400-800 volt 50-350 kW 20-60 minutes
19
According to the EV charger database, EV Stations Local, there are currently 209 EV charging
stations within 10 miles of Edina’s city center22 that service Edina’s 357 registered electric
vehicles23. However, only 18 charger locations reside in the City of Edina itself, the rest are
outside the city limits in neighboring cities. Three of the chargers are at the City of Edina City
Hall, one is in the City of Edina North Ramp, one is located at the City of Edina Public Works, and
the rest are at apartment buildings and businesses24. There are currently no DC Fast Chargers
located in Edina.
Electric Car-Share and E-Shared Mobility
The size of the fleet will determine how many chargers will be needed, where they need to be
located, and what level chargers they should be. A recent study by Chen and Kockleman on
shared electric autonomous vehicles (SEAV) found that longer-range EVs that can go around
200 miles on a full charge can reduce the fleet size by 20%, and fast chargers that can fully
charge a vehicle in under 30 minutes can reduce a fleet size by 30%25. The average charger-to-
vehicle ratio for fleets is 1:2. This would mean that for a fleet of 10 EVs, the city would need 5
chargers. The number of chargers will also depend on the type of car-share program, such as
hub-based or free floating. It’s important to work with the local electric utility, Xcel Energy, early
to understand the electrical work needed to install a charger at a certain location.
Many car-sharing programs have begun to consider electrification. So far, a few operational
challenges have been identified: (1) ensuring sufficient charge for trip completion, (2)
maintaining a well-distributed fleet over the service area, and (3) balancing fleet size with
relocation staff size26. With electrification, there are logistical challenges to matching EV
22 “Local EV Charging Stations in Edina, MN.” EV Stations Local, https://evstationslocal.com/states/minnesota/edina/.
23https://www.edinamn.gov/DocumentCenter/View/12067/Transportation-and-Land-Use-pages-23-27-of-Climate-
Action-Plan-PDF
24 “Plug Share Edina Charging Locations.” PlugShare, https://www.plugshare.com/location/65064.
25 Loeb, Benjamin, et al. “Shared Autonomous Electric Vehicle (SAEV) Operations across the Austin, Texas Network with
Charging Infrastructure Decisions.” Transportation Research Part C: Emerging Technologies, vol. 89, 2018, pp. 222–233.,
https://doi.org/10.1016/j.trc.2018.01.019.
26 Shaheen, Susan, and Emily Farrar. “Vehicle Electrification in Carsharing and Transportation Network Company (TNC)
Fleets: Current and Future Trends.” Transportation Sustainability Research Center, 2022, pp. 5-29.,
https://doi.org/10.1142/9781800611429_0001
20
charging infrastructure and the actual location of the vehicles. For example, in San Diego, there
was not enough charging infrastructure built out to maintain the desired level of service, which
resulted in the car-share program going bankrupt. Policy and people’s behavior are also
important for governments to consider. There are challenges with funding the programs and
sometimes confusion and a lack of knowledge of how to use electric vehicles. These
operational, policy, and behavioral issues can create challenges in the electrification of a car-
share program.
Review of Plans & Reports:
To further understand the existing conditions, we conducted a literature review on plans and
previous research that has been carried out that is related to the project.
Climate Action Plan
Released in December 2021, in partnership with “paleBLUEdot LLC”, the City of Edina’s “Climate
Action Plan” addresses the concerns of climate change. The City of Edina is taking strides to
make its mark “by addressing eight subsectors, through 36 strategies, supported by 200
actions, the CAP (Climate Action Plan) sets a 2030 road map for the City of Edina to be able to
not only tackle climate change but also jointly achieve environmental well-being, economic
growth, and social equity.” The sub-sectors include Transportation and Land Use, Buildings and
Energy, Waste Management, Water and Wastewater, Local food and Agriculture, Greenspaces
and Trees, Climate Health and Safety, and Climate Economy. While these sub-sectors are
interrelated, the primary focus of our research pertains to “Transportation and Land Use”. Some
of the action items in this sub-sector include:
1. Accelerate building on-street and off-street protected bike lanes, sidewalks, crosswalks,
and other walking infrastructure in high-need areas and fill connectivity gaps as identified
in the City's “Bike and Pedestrian Master Plan”.
2. Advocate with Metro Transit to Improve the efficiency, convenience, frequency, and
reliability of bus service.
3. Create an Electric Vehicle (EV Action Plan).
21
Comprehensive Plan: Transportation
The City of Edina’s comprehensive plan transportation chapter provides a general overview of
the city’s transportation conditions.27 Specifically, the document includes maps of the existing
sidewalks and bicycle facilities and facility priorities. The most significant facility is the Nine Mile
Creek Regional Trail, which connects the western and southeast regions of the city. The
Southdale Transit Center serves as the transit hub for the city, as it connects several Metro
Transit lines. Outside of Metro Transit, the City of Edina contracts with an organization to
operate a limited circulator service in the Southdale area. As for roadways, the city focused on
roadway classifications and traffic levels to understand planning needs within the document.
While the plan identifies a need to reduce negative aspects of transportation on the
environment and neighborhoods, the current system is largely designed for cars.
The transportation plan calls out fourteen transportation planning goals. The goals range from
improving mobility for residents, visitors, and businesses by providing transportation alternatives
to identifying new and continuous sources for transportation infrastructure. By and large, the
recommendations are centered around the idea of creating a transportation system that is more
supportive of other travel modes. Specifically relevant to this study are goals found in the table
below:
27 “Edina Transportation Chapter.” Edina Comprehensive Plan, City of Edina,
https://www.edinamn.gov/DocumentCenter/View/8111/05-Transportation-Chapter-PDF.
22
Table 3 - Relevant Transportation Plan Goals
Goal Number Goal
2 “Implement a fully multi-modal transportation system that supports the
land use vision and future land use plan for managing and shaping future
growth.”
3 “Minimize the impacts of the transportation system on Edina’s
environment and neighborhood quality of life and emphasize methods to
reduce greenhouse gas emissions.”
7 “Develop and manage parking provision to encourage joint and shared
use of facilities, ride-sharing (car pools and van pools), and bicycle
parking”,
8 “Invest in infrastructure to support the continued growth in low- to zero-
emission technology and support regional and statewide efforts to
educate and adopt electric vehicles.”28
These goals support the implementation of a multi-modal transportation system, promote the
reduction of greenhouse gas emissions, encourage joint and shared use of facilities such as the
parking provision, and invest in infrastructure to support zero-emission technology to encourage
the adoption of electric vehicles. The car-share program could aid in achieving these goals
described in the plan.
Previous Student Research Projects
There are a number of studies that were completed in relation to this project at the University of
Minnesota through the Resilient Communities Project (RCP). Connectivity, equity, and best
practices were all studied in the previous semester’s course. There was also a public survey that
was administered to the community. Below is a summary of the findings and recommendations
from these studies:
28 Edina Transportation Chapter.” 5-2. Edina Comprehensive Plan, City of Edina,
https://www.edinamn.gov/DocumentCenter/View/8111/05-Transportation-Chapter-PDF.
23
Table 4 - Review of Previous University of Minnesota Student Research Projects
Study Findings Recommendations
Connectivity
How would an EV car-
sharing service
supplement and connect
to existing transportation
networks and other
transit options in the City
of Edina?
- Edina is relatively walkable but is
lacking in its transit connectivity,
especially in the NE, NW, and SW
quadrants of the city.
- The SE quadrant of the city needs to
improve its transit and overall
connectivity to serve those without
access to vehicles.
- In developing car-sharing hubs, they
should relate to the existing and future
transit routes, and recommended they
be located within 0.5 miles of the
majority of residents.
- There was a recommendation to
consider implementing hubs around
the city’s existing park system due to
the lack of availability of on-street
parking and right-of-way
considerations.
Equity
Would an EV car-sharing
service exacerbate or
help mitigate community
inequities? and What are
the best practices for
ensuring equitable
deployment of shared
mobility resources and
strategies?
- Providing car-share services without
equity as a focus could make
inequities worse
- Roundtrip services are cheaper than
one-way services and may be
associated with decreased transit
use because it may have lower time
and money costs.
- Discounts for low-income members,
collaborating with community
leaders to figure out suitable sites,
and providing alternative payment
methods to debit and credit cards,
resulted in a higher percentage of
disenfranchised populations
participating in car-share programs.
- When the service was implemented
in a widespread manner, it
disproportionately increased
mobility for white, male, educated,
higher-income people the most.
- Define city goals surrounding vehicle
electrification
- Create a home-based program in
areas with a high concentration of
vulnerable populations
- Work with communities to lead site
selection
- Set aside part of the budget for
continued programming, including
education and user support services to
address barriers in access for
disenfranchised community members
- Ensure that inclusive payment
methods are prioritized
- Engage with neighboring communities
to establish commuter coverage.
Best Practices
What would be the best
practices to implement an
EV car-share in the City of
Edina?
- There are four different car-share
system models: (1) hub-based, (2)
one-way, (3) free-floating, and (4)
hybrid that could be adopted
- A peer-to-peer (P2P) model where a
private company manages
transactions between users and
providers – car owners and users of
the service.
- One-way or roundtrip station or hub-
based models are most likely to
succeed in a suburb like Edina with a
combination of ‘business to consumer’
and ‘government to consumer’ models
- Models that work best in suburban
areas have tended to be those with
lower capital and operating costs with
24
Study Findings Recommendations
- A ‘business to consumer’ model
requires users to be subscribers and
members of the service;
- A ‘government to consumer’ model is
where the business provides
services to a public agency
- A ‘peer to peer’ in which a platform is
provided to facilitate transactions
between individuals with a
transaction fee.
one-way nodes that generate a large
number of trips
- The group recommended a targeted
treatment approach, which could
enhance the equity goal of the project
- Placing the vehicles at transit stations
would help facilitate first-mile and last-
mile access issues29
Survey
A 23-question survey to
determine the public
interest in an EV car-
sharing service in the City
of Edina via Qualtrics XM
software was
implemented and was
open for one month.
- The average survey participant owns a
personal vehicle and drives it about
140 miles on a weekly basis and
finds that existing transportation
options in the City of Edina
adequately meet their needs.
- It was hard to draw conclusions on the
public interest in support of an EV
car-sharing service in the City of
Edina from the results of the survey
due to the homogenous nature of
the survey participants.
- The survey was also inconclusive
regarding the public’s desire for an
EV car-sharing service.
- There is room to increase public
knowledge and understanding of EV
and car-sharing services which could
serve to increase confidence and
support in the service.
- Conduct further outreach efforts and
focus groups that center on
underrepresented racial,
socioeconomic, and transportation-
burdened demographics to ensure
more equitable engagement.
- Conduct further outreach and focus
groups to gain more comprehensive
feedback on EV carsharing with a
focus on underrepresented groups
and those most impacted by lack of
access to transportation to diversify
the input.
- Inform focus group participants about
the details of how an EV car-sharing
service would operate in the City of
Edina to gain more useful responses
- Continue communicating with and
educating the public about EVs and
car-sharing services.
- Consider aligning charging stations
with existing municipal infrastructure in
identifying where to place EV charging
stations.30
29 Bransky, J. Cade, J. Margolis J. and Ziegler, S. Feasibility of Electric Car-Sharing in a Suburban Environment: Team
Best Practices. RCP University of Minnesota, Fall 2022.
30 Henke-Fiedler, B. and Mason G. Feasibility of Electric Car-Sharing in a Suburban Environment: Team Survey. RCP
University of Minnesota, Fall 2022.
25
HOURCAR Proposal
In 2020, the City of Edina sent out a request for proposal to the local EV car-share program,
HOURCAR, which runs in the Twin Cities. In the response, HOURCAR proposed adding EV car-
sharing hubs around the City of Edina that would be a part of the existing Twin Cities EV Mobility
Network31. The EV mobility network, also known as the “EV Spot Network” is an initiative featuring
70 charging locations that are powered by renewable energy. It was launched in conjunction with
the new all-electric car-sharing service, Evie, which is available as a free-floating service across a
home area that covers 35 square miles of Minneapolis and Saint Paul. This means that the City of
Edina program vehicles would be a part of the “free-floating” network so the vehicle could be left
anywhere in the Core Service Area in Minneapolis or St. Paul or at a City of Edina designated hub.
HOURCAR suggests placing the hubs initially at three kinds of trip generator locations: areas of
residential density, areas of employment density, and transit hubs. The theory is that these
locations will not only generate trips at those specific locations but also allow for trips to occur
between those locations. HOURCAR reviewed the inflow and outflow of workers and identified
specific locations as being a priority to allow commuters to get to and from work and to get around
the city during the day. Map 8 shows the inflow and outflow of workers for the City of Edina.
Map 8 - Inflow and Outflow Workers in Edina
Source: https://onthemap.ces.census.gov/
31 “HOURCAR Preliminary Proposal to the City of Edina”, HOURCAR, Dec.20, 2020
26
For the pilot, HOURCAR does not recommend placing hubs at parks within the City of Edina as the
focus is on moving workers into and around the city. Specifically, HOURCAR suggested placing
hubs in these general locations for the pilot:
1. 50th & France
2. Southdale § On or near York closer to the residential density, and/or § On or near France, for
the #6 bus line.
3. 70th between France & York, distinct from Southdale
4. Edinborough Park / France & 76th / York & 76th
5. Grandview: 50th & Interlachen / Vernon
HOURCAR states that placing hubs will take time and be an iterative process as they evaluate how
the hubs in the pilot generate trips. Two constraints to placing hubs to consider are Xcel Energy’s
existing infrastructure and capabilities, and place constraints of parking spaces, bus stops, and
other considerations. While the Twin Cities program operates on a curb basis, HOURCAR suggests
the City of Edina implement a parking lot program due to the structure of Edina’s roadways and
walkability.
The Twin Cities Evie program operates with on average four chargers and two cars at each hub
along with bike racks to connect travelers. Each hub is estimated to have a one-time cost of around
$100,000. The proposal also identified re-balancing, as a potential operational cost, and a “contract
for difference” to define operational costs to operate these hubs. The Twin Cities program, after
having significant investment from the City of Minneapolis, the City of St. Paul, nonprofits, and Met
Council through grants and donations, is sustainable with the added ride revenue. However,
HOURCAR notes that it is difficult to predict how profitable/self-sufficient a program in a suburb like
the City of Edina would be. HOURCAR committed to work with Edina to identify and apply for
27
funding opportunities at the state and federal levels.32 It is also important to note that significant
time could be spent rebalancing the cars between the Twin Cities Core Service Area and Edina.
Car-Share Case Studies:
When examining various car-sharing models, it becomes clear that specific approaches are better
suited for suburban areas. Below is the list of best practices we found in the case study review:
● Suburban environments may require lower capital and operating costs to be successful
compared to more urban environments
● Center hubs around key nodes in suburbs to increase the volume of trips
● Put sites at mobility hubs near transit stops for multi-modal connectivity
● Should operate on same fare system as transit system
● Locate sites at pedestrian friendly, bike friendly, high parking cost areas
● Managed hub-based model keeps costs low and provides high service
We examined other locations where shared mobility options are being implemented to gain a
comparative analysis of a proposed EV car-share program for the City of Edina. Appendix A
provides more detailed information on each case study.
32 “HOURCAR Preliminary Proposal to the City of Edina”, HOURCAR, Dec.20, 2020
28
Table 5 - Car-Share Case Study Summary
Case Study
Locations
Key Successes Challenges Special
Circumstances
Key Take-aways
California Bay
Area
Proved there was a
demand for car-
share, Zipcar
began here
Lack of funding Was started to
address first and last
mile trips
Round Trip Hubs
placed near transit
stops creating mobility
hubs
Portland
Metro/Suburbs
Sites were most
used at light rail
stations
Sites at
corporate
employers were
unsuccessful
Hubs centered on
light rail transit stops
in suburbs
Sites with multi-modal
connectivity are most
promising
Vancouver, B.C. Partnerships with
apartment
developers
Low-density in
suburbs
Zoning changes to
take away parking
requirements
Reduced cost for
developers and
renters without
causing parking issues
Hood River, OR Multi-family, city
center, and tourist
hub placement
Low-density
rural
environment
Partnership with
Forth mobility
Pilot funded by U.S.
D.O.E to prove rural
car share viability
Buffalo, NY Increased public
awareness of EVs
Low economic
viability for EV
car-share
Buffalo has several
car-share programs,
one EV program
90% of EV users were
highly satisfied with
driving an EV
Mio Car, San
Joaquin Valley,
California
Primarily funded
through private-
public partnerships
Distance users
need to travel is
large, due to
rural nature of
area
Operates in multiple
rural towns
EV car-share program
needs to start off with
enough cars for
demand
Twin Cities-
HOURCAR
In operation in the
Twin Cities since
2005
Few car-share
programs
existed in 2005
Hub-based model Operation of program
between two cities is
feasible
Twin Cities- Evie Generated 25,000
trips in first 6
months
None or few
other free
floating models
Curb-side charging
hubs to facilitate
free floating model
Program
demonstrated
successful free-
floating EV car-share
model
29
Key Takeaways:
The City of Edina’s climate action plan and the transportation plan both lay out goals that are
important to understand in the context of a potential EV car-share program. The program has the
potential to partially meet several of these goals. To understand the feasibility of a program, Edina
has worked with RCP to study connectivity, equity, and best practices for a potential EV car-sharing
program. Recommendations from these reports include, but are not limited to, ensuring the
program is connected to existing and future transit routes and programming and services of the
program addressing barriers for disenfranchised community members. From these
recommendations, further outreach efforts and focus groups should be conducted, particularly with
underrepresented groups, to gain more comprehensive and equitable engagement. As a shared
mobility service, the program could fill in a gap within the transportation system. The mobility-on-
demand service could reduce travel barriers in the community, as well as reduce greenhouse gas
emissions by reducing vehicle miles traveled. It is also important to understand the program in the
context of EV infrastructure, specifically regarding its charging infrastructure. With building out the
infrastructure, the city will need to consider electrical panel work, underground boring, and
installing any needed wiring. An EV car-share program must also ensure there is enough charging
stations and locations. From case studies, we found that a hub-based model may be more
successful in a suburban environment and that multimodal connections to these locations are
essential.
30
Chapter 4 - Stakeholder & Focus Group Engagement
Stakeholder Interviews:
Based on conversations with the lead staff from the City of Edina, we came up with a list of
stakeholders to interview. When it comes to a public entity, the list of stakeholders could be
endless, due to the public interest and use of public funds. For this project, we found and narrowed
down stakeholders based on the goals of this project. We chose to interview a variety of
stakeholders. The stakeholders we have interviewed and would recommend engaging in the future
are the following:
1. Those who would be directly affected by this project:
a. Residents of the City of Edina – Residents of Edina will be directly affected by this
project. They range from those who experience being affected by transportation
inequities and face barriers in accessing transportation to those who are well-to-do
and have access to transportation, but are environmentally conscious and support
green solutions, to those who are well-to-do and have access to transportation but do
not support green solutions. We coordinated a focus group to help understand these
perspectives.
b. Residents on City Commissions - There are also resident groups who are a part of
commissions that may engage with the project and have some decision-making
capabilities, such as the Environment Commission and the Resident Transportation
Commission. We conducted interviews with Hilda Martinez of the Environment
Commission and Kirk Johnson of the Resident Transportation Commission.
c. Business Community Stakeholders - This group of stakeholders could also be directly
impacted by the project. We recommend interviewing representatives from
Centennial Lakes Park Business Center and the Southdale Center, as they are
important destinations for residents and people who commute into the City of Edina
from outside the city.
2. Those who are directly connected to this project through their professional occupation
and or decision-making positions:
31
a. We worked closely with Edina’s Sustainability Manager throughout the project to
understand the City of Edina’s climate action plan. We also interviewed Andrew
Scipioni, the City of Edina’s Transportation Planner. We would also recommend
engaging with the Mayor of Edina and the City Council as they are both major
decision-makers.
3. Those who are engaged in transportation work and have a personal stake in advancing
this work:
a. There are a few organizations engaged in transportation whose work is connected to
and could influence the project implementation if it is undertaken. We conducted an
interview with Meredith Klekotka from Shared Mobility at Metro Transit to understand
the regional perspective for this program. We also recommend reaching out to
Hennepin County, as they have transportation and sustainability goals that may align
with the project. The Twin Cities Shared Mobility Collaborative also serves as a
potential partner, as they have the goal of promoting the growth of shared mobility in
the region.
4. Those who have experience doing this work:
a. There are groups around the country who have an interest in growing this work
across the nation and would be interested in this work and have a lot of knowledge
and experience in executing it. To gain a better understanding of how other car-share
programs have been implemented, we interviewed Gloria Huerta from Mio Car.
5. Those who would be potential partners in this project:
a. There are a few shared mobility projects and businesses in the Twin Cities that would
be potential partners in this project. We have engaged with a representative from
HOURCAR, which has been running in the region since 2005. We would also
recommend engaging with Xcel Energy, the electric utility for the City of Edina, as
they will be a key partner in this area as well, as Edina is considering using Electric
Vehicles for their car-share project.
Results of Stakeholder Interviews
32
We conducted a series of interviews with some of the identified stakeholders. Appendix B provides
a sample of some of the questions we asked. The following themes appeared from those
conversations.
Cost is a factor
The cost of using the program is a key factor in how willing people are to use it. There are
examples of how this issue has been addressed in other programs, such as having whole-day rates
that provide a discount. There is also an option of offering hourly rates so people can pay for only
the time that the vehicle is in use instead of being locked into a daily rate. Having the community
decide how much is affordable for them, and what type of rate structure is also an effective way of
coming up with the cost. Consideration should also be given to low-income community members so
they are able to use the service without price being an issue.
Location - Dense areas are preferred
The location of where the EVs would be placed is of immense importance. Areas of high density
were highly preferred among those we interviewed. Respondents who are Edina residents felt the
SE corner of Edina would benefit from having hubs in that area. It is a densely populated area and
has more people with no personal vehicles.
Having a hub in an area with affordable housing has also been something of interest and has been
successful in other car-share programs. There was interest in seeing hubs incorporated into
developing projects and multi-family properties. Parks were also identified as potential hubs that
could be located at designated parking spots for the vehicles.
Equity
Respondents indicated that increasing equity was important for the program. It was mentioned that
pricing would be important to ensure low-income users have access to the service. There was also
concern that driving license restriction could be an issue for some people that could keep them
from using the service. There was also interest in intentionally setting targets to ensure a certain
number of users would be BIPOC and low-income. Additionally, respondents indicated that the
33
program’s users should have equal access to the program and that the service area/hubs should be
placed where they are most needed.
Pairing with active transportation
There were a number of suggestions for how the program could benefit from a co-location along
the Bus Rapid Transit (BRT) and Light Rail Transit (LRT) lines. The top northeast corner of Edina was
pointed out as an area close to transit which was viewed as a fantastic opportunity. The arterial BRT
E line is also planned to be built sometime in the next few years and will serve the Southdale
Center. Respondents felt that connecting this service to existing active transportation would also be
a great opportunity. Some said the service could augment Edina’s pedestrian and bicycle master
plan which aims to connect commercial nodes and pedestrian paths.
Funding of the project
How the program would be funded was a topic of interest to respondents. Some felt that the
program should be self-sustaining. There was a consensus that there would be a need for an initial
grant to get the program off the ground. It was strongly advised that the program should be
designed to have a small reliance on one-time grants.
Need to consider EV Infrastructure
There was concern about what type of infrastructure would be needed to support the program.
With EVs needing to be charged every night, there would need to be more EV infrastructure built.
Results from Focus Groups:
Two focus groups were conducted to get feedback on the feasibility of the program. All participants
were residents of Edina. The structure and composition of the groups is included in Appendix D.
The following themes appeared from those conversations.
Benefits
One of the major themes that appeared from the focus group conversations was that the
participants felt there were benefits to implementing the EV Car share program. The flexibility of
34
accessing a second vehicle on an as-needed basis to travel was valued. Another benefit is the
ability to delay or eliminate the need of owning an individual vehicle which would reduce the cost
of owning a vehicle. Transportation accessibility was also cited as a benefit where the vehicles
could be used to access other destinations in the city as well as connect to the limited public
transportation. A few participants also noted the positive environmental impact of using electric
vehicles as a benefit.
Concerns
Participants also had concerns about how the program would be implemented. The biggest one is
limited availability and not having cars at convenient locations. Another was about the distance to
reach vehicles. Most participants were willing to walk up to 10 minutes to an EV car. Some focus
group members felt they may not use the service because they already owned vehicles, and would
only use it if their vehicle was no longer usable. Others felt they needed to learn more about the
demographics and age range of such programs in other parts to assess whether it was transferable
to Edina.
Opportunities
Generally, participants felt there were some areas of opportunity that would enhance the success
of the program if implemented. The first was the location of the hubs. Common high-traffic
destination areas were favored as ideal locations. These included Southdale Center, 50th and
France, Centennial Lake, and community parks and facilities. Regional locations outside the city
were also mentioned as places participants would use the service, such as Minneapolis-St. Paul
Airport and downtown Minneapolis. Education and outreach on the EV program were seen as
another opportunity to increase the success of the program. Participants felt more likely to use the
program after receiving a demonstration on how to use the vehicle. Others saw this as an
opportunity to support families who had young emerging drivers. They felt it would alleviate the
need for them to purchase a vehicle for their young drivers who could use the service. Providing a
booster seat was also mentioned to make it more likely that families with young children would use
35
the service. With working from home being more prevalent, people felt they may consider replacing
their individual vehicles with the car share program.
Key Takeaways:
There is a general decent knowledge of the EV Car share program in the city of Edina.
Residents are open to the idea of the city implementing a program, even for those who do not
see themselves using the program.
Among stakeholders in the transportation world, there is an overall support for the program
being implemented in the city of Edina. This indicates an opportunity for great partnerships to
make the program successful.
36
Chapter 5 - Would the EV Car-Share System Meet Edina’s
Overarching Goals?
What are the goals of the project?
In this project, Edina has two overarching goals of (a) increasing equitable access to
transportation and (b) decreasing greenhouse gas emissions for the EV car-share program. In
this chapter, we evaluate whether the EV car-share program in Edina would meet these goals.
To understand how the project could impact community members, we highlight different user
profiles to understand who would benefit from a service. And to understand the impact on
greenhouse gas emissions, we calculate the potential impact on greenhouse gas emissions
using data established in our literature review section and EPA estimates. Through the
evaluation, we find that the program has a greater potential to increase transportation access
within the city than reduce greenhouse gas emissions.
Who would benefit from the program?
There are certain populations of people from whom an EV car-share program would benefit the
most. When determining these user profiles we pulled examples from the research and the
focus groups. One group of people that would benefit from a transition into less SOV are
developers. Many cities with car-share programs have taken steps to alter or end required
parking policies at businesses that save money and land from a developer perspective if they
don’t have to provide as many parking spaces. Consulting with the Edina City Council to
consider similar steps could produce a similar benefit.
Another group of people an EV car-share program would help are those that hold protecting
the environment as a key value. They may or may not own a car and they may even own an EV
already. A car-share program will benefit them by providing an additional option not to get a car
or in the case of an EV owner to be able to charge at the publicly accessible port on the car-
share chargers.
A program like this is also beneficial for young adults who don’t own cars to get to work or get
37
off campus if they’re a student. This program could also help commuters into and out of the City
of Edina by offering first-last-mile transportation from public transit to their jobs or supplement
travel if they miss their bus or other circumstances arise. Another benefit to an EV car-share
program is that it doesn't require a person to have car insurance which is a huge help for
international visitors or new residents to the area. This offers them the freedom of transportation
right away instead of having to wait and pay for car insurance. Lastly, a program like this can
make families feel comfortable only having one car as the EV car-share program offers an extra
option if multiple people in the house need to be somewhere inaccessible by transit or bike at
the same time.
What is the potential GHG impact of the program?
To further understand the potential impact of an EV car-share program, we provide an estimate
of the potential GHG reduction. According to a report by the Shared-Use Mobility Center, the
average car-share vehicle in the United States is driven between 7,500 and 10,000 miles per
38
year. This is lower than the average for a personally owned vehicle, as estimates range in
averages from 11,500-13,500 miles per year. The lower mileage for carshare vehicles is due to
their use primarily for short trips and urban travel, as a complement to public or active transit,
and one-way trips. Studies have shown that car-sharing can have a positive impact on reducing
the number of vehicles on the road. A study conducted by the University of California, Berkeley
found that each shared car in a carsharing program can replace up to 11 personally owned
vehicles33. Another study by the Transportation Sustainability Research Center at UC Berkeley
found that each shared vehicle can reduce the number of personal vehicles on the road by up
to 7 to 1134. This can be interpreted as one shared vehicle having the same utility as up to 11
privately owned vehicles.
According to the US Environmental Protection Agency (EPA), the average passenger vehicle in
the United States emits about 4.6 metric tons of carbon dioxide (CO2) per year35. This figure is
based on an average fuel economy of 22 miles per gallon and an average annual mileage of
11,500 miles. Based on those estimates by the EPA, one gallon of gasoline in a combustion
engine that gets 22 miles per gallon generates 8.9 kg of carbon dioxide. It is important to note
that this figure is an estimate and can vary widely depending on the individual vehicle and
driving habits. Additionally, carbon dioxide is not the only pollutant emitted by vehicles, and
emissions of other harmful pollutants such as nitrogen oxides, particulate matter, and volatile
organic compounds can also have negative impacts on air quality and public health.
Given the estimate that one vehicle in a car-share eliminates up to 7-11 other cars, we can
estimate that 32.2 to 50.6 metric tons of carbon dioxide emissions would be eliminated for
every car-share vehicle deployed. The HOURCAR Preliminary report suggests that there be four
33 "Carsharing: Where and How It Succeeds" by Susan Shaheen and Adam Cohen, published in Access
Magazine in 2013.
34 "One-Way Carsharing’s Evolution and Impacts on Vehicle Ownership and Use: Results from North
American Shared-Use Vehicle Survey" by Elliot Martin and Susan Shaheen, published in Transportation
Research Record in 2016.
35 “Greenhouse Gas Emissions from a Typical Passenger Vehicle.” EPA, Environmental Protection Agency, June
2022, https://www.epa.gov/greenvehicles/greenhouse-gas-emissions-typical-passenger-vehicle.
39
chargers and two cars at each mobility hub. Using the 20 hub recommendation in our action
plan later in the report, we can calculate the effect of 40 shared EVs in Edina. A total of around
1,288 to 2,023 metric tons of carbon dioxide could be eliminated annually. Over 20 years,
25,760 to 40,460 metric tons of carbon dioxide could be eliminated. According to our
greenhouse gas emissions estimate in our existing condition chapter, transportation was
responsible for 231,555 metric tons of carbon dioxide emissions. This would mean that 0.9% of
transportation emissions would be eliminated because of this program.
This program is a way to enable residents of the City of Edina, and those that commute there for
work, to choose more sustainable modes of transportation. This program will also encourage
significant investment in active transportation, by way of pedestrian and bike infrastructure
(sidewalks, bike paths, bike racks, and bike shares). As bicycle, walking, and transit
infrastructure are built out and a culture of single occupancy vehicle (SOV) alternatives is
developed, there could be an even greater decrease in emissions. The additional exposure to
the benefits of EV cars could also result in a spillover effect into a more sustainable privately
owned fleet of cars, contributing directly to Edina’s goal of EVs making up 25% of all privately
owned vehicles by 2030. For every 1% of vehicles that are converted to EVs in Edina, there is
around a 2,750 metric ton decrease in emissions36. Reaching the city’s goal would mean a
reduction of 66,000 metric tons in emissions reductions, which is 22.3% of all transportation
emissions.
36 “City of Edina Climate Action Plan.” City of Edina, City of Edina, Dec. 2021,
https://www.edinamn.gov/DocumentCenter/View/12064/Climate-Action-Plan-PDF.
40
Chapter 6 - Action Plan
This action plan serves as a guide for the City of Edina on how to implement an EV car-share
program. Our plan focuses on highlighting best practices and key considerations and applying
them to the City of Edina’s context. As part of this plan, we recommend the overarching actions:
1. Establish Goals & Performance Measures for the Program
2. Implement the Program by
a. Establishing partnerships,
b. Identifying hub locations with an equity focus, and
c. Continually performing outreach and engagement.
3. Adopt Policies that Support Shared Mobility
4. Evaluate Costs and Funding Opportunities for the Program
These actions are described in more detail below. The action plan guide serves as an outline on
what is important and needed to build a successful EV car-share program within the city.
Overall, we recommend having a focus on transportation accessibility and equity within the
build-out and operation of the program.
Establish Goals & Performance Measures for the Program
Prioritize transportation accessibility goal in the build-out of the program
What?
Between the goal of reducing greenhouse gas emissions and increasing transportation
accessibility for the program, we recommend the City of Edina focus on expanding
transportation accessibility as the main goal.
Why?
The EV car share program has the potential to have a larger positive impact on transportation
accessibility than on reducing GHG. While the program would reduce GHG, there are other
solutions and policies that would have a greater impact. Edina is a largely suburban
environment and has few transportation options. This car-share program can serve as a more
41
equitable form of transportation for those that do not have access to single-occupancy vehicles.
How?
We recommend that the City of Edina prioritize this goal internally, as they move towards
developing the program. The focus on transportation accessibility will help guide the
implementation of the program and provide a framework for what problem is actually being
addressed. Changing the focus from reducing GHG to increasing access will ensure equity is at
the forefront of the build-out of the program. For example, under this goal, the City of Edina will
be more oriented toward building EV car-share locations in areas that currently have low access
to vehicles, BIPOC communities, and low-income populations. This priority will also guide how
the car share program would run in terms of pricing structure and outreach, among other items.
Outcome
The EV car share program will be built out in a way that is more equitable and self-sustaining.
People who currently have the least access to the current transportation system would see the
largest benefit and be able to reach destinations more easily. They are also the most likely to
use the program.
Timeline
This goal can be prioritized internally from the start of the development of the program.
Establish performance measures that align with the goals of the program
What?
We recommend that the City of Edina adopt performance measures and questions guided by
the goals laid out in the introduction and previous action items. Measures the city should
consider adopting include the following:
● Goal: Increasing Transportation Accessibility and Equity
○ Usage of service - How many people are using the service?
○ Low-income and BIPOC users - What is the percentage of users that identify as
42
low-income or BIPOC?
○ Locations - Where are people picking up and dropping off the vehicles? What
destinations are people using with the service?
○ Access - Do people feel like they can more easily access locations and areas they
previously were unable to access?
○ Education and Outreach - Do people feel like they understand how to use the
service or are there barriers to accessing it?
● Goal: Reducing Greenhouse Gas Emissions
○ Vehicle ownership - Are people reducing the number of vehicles that they own or
potentially purchasing because of the program?
○ Vehicles Miles Traveled - Are people taking other modes of transportation in
replace of driving single-occupancy vehicles?
○ EV utilization - How is the additional EV charging infrastructure supporting electric
vehicle utilization across the community? Do people that use the car share later
go on to purchase an electric vehicle?
Why?
It will be important for the city to understand whether it’s meeting its overarching goals of the
program. Adopting these performance measures and questions would help guide the build-out
and evaluation of a program.
How?
The City of Edina will be able to collect information, such as demographics and changes in
travel behavior, through surveys of the car share program’s users in Edina. Edina should also
adopt specific metric targets for each measure. The city should reference HOURCAR Evie’s
goals of 50% of users being BIPOC, 40% of users being very low-income members, and 20%
being very-low BIPOC members. The metric targets that Edina adopts should make sense within
the context of the city’s current and forecasted demographics and goals.
Outcome
43
These performance measures will indicate successful aspects of the program and what areas
need improvement.
Timeline
The City of Edina should measure these metrics every 6 months for the first 3 years of the
program and then yearly after that to allow for an interactive process to design the best possible
program for the city’s people.
Implement the Project
Partner with HOURCAR
Why?
After reviewing other existing car-share companies and the prospect of creating a new program,
we recommend the City of Edina partner with HOURCAR. This partnership would be useful due
to HOURCAR’s expertise in running a program in the Twin Cities, their existing proposal for the
City of Edina, and the possibility of combining zones with cars in Minneapolis and St. Paul.
HOURCAR has run program operations in the Twin Cities as well as in the City of Rochester.
Given their experience in Rochester, they can apply their lessons learned about operating in a
suburban environment to the City of Edina’s project.
HOURCAR also has experience with running its Multifamily Project, which is a partnership with
Xcel Energy, American Lung Association, and East Metro Strong. This project implements hub-
based electric car-share access in market-rate and low-income apartment buildings around
Minneapolis and St. Paul37. HOURCAR’s Multifamily Project, if successful, would prove to be a
useful blueprint for the city to implement in their high-density southeast region at multi-family
housing units. Multiple key stakeholders in the City of Edina recommended that the City target
these areas.
How?
37 Frequently asked questions. HOURCAR. (n.d.). Retrieved April 5, 2023, from https://hourcar.org/faq/
44
The City of Edina should return to the HOURCAR proposal and begin working with HOURCAR
on the buildout of this plan. After reviewing alternative models and speaking with key
stakeholders, we recommend the hybrid free floating and hub-based plan in HOURCAR’s
proposal.
Outcome
The partnership with HOURCAR will help the City of Edina build out its program in the most
efficient manner by leveraging existing data, best practices, and connecting with key
stakeholders.
Timeline
While HOURCAR has experience operating Evie in Minneapolis and St. Paul, operating an EV
car-share in a suburban environment is unprecedented so the exact time frame is unknown and
depends on funding availability. With the Evie program, HOURCAR began focus groups and
prototypes in the fall of 2019 and the program was operational by February 2022.
Partner with Xcel Energy
Why?
We recommend partnering with Xcel Energy, because it's necessary to work with a city’s local
utility to plan out charging infrastructure. Xcel has experience partnering with EV car-share
programs in Denver and the Twin Cities. In Denver, Xcel Energy got approval from the Colorado
Public Utilities Commission to create a $110 million project to invest in electric charging
infrastructure and offer rebates on electric vehicles38. This project helped the EV car-share
program immensely as they were able to work together to find the best places to install
charging stations.
Xcel was also a key player in the development of the Evie car-share program in the Twin Cities.
For the EV Spot Network charging stations which serve the Evie cars, Xcel committed $4 million
38 Mullen, D. (2020, December 24). Colorado Public Utilities Commission approves Vehicle Electrification Plan.
Denver Gazette. Retrieved April 5, 2023, from https://denvergazette.com/news/environment/colorado-public-
utilities-commission-approves-vehicle-electrification-plan/article_34a6ac1c-458e-11eb-8502-ab7346102167.html
45
dollars to construct them. Xcel also became an official sponsor of Evie car-share to continue
their partnership with the Twin Cities and the car-share program. Xcel stated they committed to
partnering with Evie as their climate goals align with Evie’s goals.
How?
Edina will need to work with HOURCAR to connect with Xcel utilities and begin planning out the
necessary infrastructure updates.
Outcome
Xcel Energy will install charging infrastructure at the hubs around the City of Edina.
Timeline
Edina can partner with Xcel as soon as the project kicks off. As the City of Edina’s utility, they
will need to be involved for the entirety of the project.
Partner with community organizations
Why?
A common thread connecting case study car-share programs is their partnerships with local
community organizations. It was recommended to us by an unaffiliated stakeholder that the City
of Edina should partner with local community groups, such as Cool Planet- MN. This
organization is a community partner of the Edina Community Foundation and works on
promoting healthy, happy, and environmentally sustainable neighborhoods39. Cool Planet
specializes in community education outreach and has conducted education events in the Edina
Parks Programs, Edina Public Schools, and through Minneapolis Community Ed. Individuals
involved with Cool Planet were also influential in the drafting of the city’s climate action plan.
They would be a useful partner that could host community education events that focus on the
EV car-share program to inform the community about its benefits and how to use the system.
39 Coolplanetmn. (2021, November 18). Vision and mission. Cool Planet. Retrieved April 5, 2023, from
http://coolplanetmn.org/mission-and-vision/
46
The city will also need to have private partnerships as well. Community members frequent the
city’s high-density shopping areas by car. While Minneapolis does not need private
partnerships, the City of Edina does because of the need to use off-street parking spots. Such
an agreement could be modeled similarly to the Target - Tesla relationship, through which there
are current Tesla superchargers in the Southdale Target.40 We also recommend partnering with
multi-family housing providers. Most of Edina’s affordable housing is in multi-housing
developments. Partnering with these housing providers will help the city in realizing its goal of
increasing equity in transportation by expanding access to their low-income residents. Studies
have found that multi-family housing dwellers are a critical target for expanding EVs and they
are more likely to adapt if charging solutions that meet their needs are more available to them.41
A past project also found that promoting EV car sharing in multi-family housing developments
helped decrease the number of individual vehicles.42
How?
Reach out to Cool Planet- MN, as well as local private partners such as Edina Galleria, Southdale
Mall, or other partners in the area who would be interested in hosting a hub.
Outcome
Partnerships will help fund and grow the program as well as educate the residents of the
program and its benefits.
Timeline
Partner with private partnerships early in the project planning to gather funding and get
approval for the placement of hubs.
40 Target's charging up its electric vehicle program to reach more than 20 states. Target Corporate. (n.d.).
Retrieved April 5, 2023, from https://corporate.target.com/article/2018/04/electric-vehicles
41 Clean Cities Coalition. (n.d.). Project lessons: Ev charging for multifamily housing. Clean Cities Coalition
Network: Project Lessons: EV Charging for Multifamily Housing. Retrieved April 5, 2023, from
https://cleancities.energy.gov/project-lessons-multifamily-housing/
42 Clean Cities Coalition. (n.d.). Project lessons: EV car-share. Clean Cities Coalition Network: Project Lessons:
EV car-share. Retrieved April 5, 2023, from https://cleancities.energy.gov/project-lessons-car-share/
47
Partner with neighboring cities such as Hopkins, Bloomington, and Richfield
What?
The City of Edina could partner with nearby suburban cities with the build-out and expansion of
the EV car share program.
Why?
Partnering with neighboring cities could help increase the EV car-share program’s useability. For
example, Minneapolis and St. Paul partnership has provided users with more options for moving
about the Twin Cities. Having this option allows people to travel between cities when public
transportation is inaccessible or does not fit their needs. Partnering with Minneapolis and St.
Paul would benefit the City of Edina. Responses from focus groups demonstrated the desire of
residents of the city to take Evie’s into downtown Minneapolis to commute to work if they
missed their bus or to drive to sporting events.
Due to the successful partnership between Minneapolis and St. Paul, we recommend the City of
Edina also partner with neighboring cities such as Hopkins, Bloomington, and Richfield. There
are few public transit options to get from the City of Edina to the surrounding cities, which is
where the EV car-share program would be beneficial.
How?
Partnerships with other cities could include joint strategic planning to determine and be
intentional about where each city’s program is serving that would benefit the other city’s
residents.
Outcome
People would be able to travel between other nearby suburban cities. This expansion would
allow users of the program to reach new destinations. It also could provide a first-and-last mile
connection to the Green Line Extension which is opening in 2027 in Hopkins.
48
Timeline
The City of Edina should reach out to these cities during the implementation and after the
program is established to expand the EV car share service area.
Implement Hybrid Car-Share Model
What?
We recommend a hybrid car-share model in Edina. In this model, EV car-share vehicles could be
picked up and dropped off at any designated hubs within Edina or within Minneapolis and St.
Paul Evie free-floating areas.
Why?
To identify the most compatible car-share model for Edina, we analyzed the pros and cons as
well as which type of environment each model is best suited. Table 6 summarizes our findings
for each model.
Table 6 - Car-Share Model Considerations for Edina
Car-Share
Model
Best
Environment
Pros Cons
Round-Trip
Hub-Based
When targeting
specific group
- No rebalancing needed
- Predictable location and
availability
- Good when targeting
specific group
- Service is limited to users
that are near hub
- Limited flexibility on where
to drop off vehicles
- Not a great option for
community-at-large
One-Way
Hub-Based
Specific locations
people are coming
from and going to
- Flexibility for the user - the
vehicle can be dropped off
at any hub
- Provides some first- and
last- mile connectivity
- Predictable locations
- Rebalancing may be
needed
- Limited locations to where
vehicles can be dropped off
and picked up
Free-Floating High population
density, mixed-
land use, and
easy-access to
other travel
options
- Greatest flexibility for the
user - the vehicle can be
dropped off anywhere in
operating area
- Encourages multi-modal
transportation trips
- Rebalancing may be
needed
- Higher operating costs
- Street right-of-way restraints
- Incentives required to
charge vehicles
49
Car-Share
Model
Best
Environment
Pros Cons
- - Unpredictable on location of
cars
Hybrid Areas that are
dense and have
mixed land use,
paired with
satellite areas that
attract service
users
- Flexibility for operator to
have hub or free-floating
depending on the area
- Provides some first- and
last- mile connectivity
- Predictability at hub
locations
- Allows uses
- Rebalancing may be
needed
- Not every destination is
accessible through the
system (areas that are hub-
based)
Considering the City of Edina has the below characteristics, our analysis points to Edina being
most compatible and workable under a one-way hub or a hybrid car-share model.
● A population of approximately 53,000 people
● Common activity centers and destinations among community members
● A relatively lower population density, except for specific areas and locations
● Transit options and usage relatively confined to specific areas of the city
● Limited street right-of-way available for use
● Higher operational and re-balancing costs under a free-floating model
● Ability to connect to the Minneapolis and St. Paul free-floating system
While a free-floating model would supply the most flexibility for the user, a free-floating model in
Edina would require more street right-of-way, relatively higher operational costs to rebalance
vehicles, a large build-out of more charging infrastructure, and an increase in public transit
options necessary throughout the city. A car-share model with hubs would help mitigate some
of those challenges, as there is more certainty and reliability of where vehicles would be placed.
The shared vehicles are also more likely to be used and located in areas that make sense
operationally.
50
How?
To implement a hybrid car-share model, the city will need to work closely with HOURCAR. Hubs
will also need to be identified and constructed, which we talk about in our next action item.
Outcome
Edina will have a car-share program with designated hubs. The vehicles could be picked up and
brought to Minneapolis and St. Paul free-floating areas and other hubs in Edina. This would
provide community members with predictability on the location of car-share vehicles in Edina
and flexibility on where residents could go with the shared vehicles within the metropolitan
area. It will also reduce operational costs compared to a completely free-floating car-share
program.
Timeline
Edina will have to set up the hybrid car-share model in discussions with HOURCAR. Once a
model is set up, Edina will be able to begin the process of finding hub locations.
Establish hub sites by Focusing on Feasibility and Equity
What?
Hub location placement are a key factor in the success of any car-share program. To make sure
the City of Edina is maximizing the use of its resources, there needs to be a balance of (1)
targeted stakeholder engagement, (2) identifying areas with higher residential density and foot
traffic, and (3) evaluating the locations that would see the highest equity benefit. By following
these three steps, the City of Edina will be able to figure out the best locations for the EV car-
share hubs.
To identify focus areas where the hubs could be located, we first took a quantitative approach.
Best practices and key takeaways from our case studies indicate that areas with higher
population density, higher transit frequency, and a lower vehicle ownership rate tend to be
more successful with car-share programs. This highlights the importance of understanding the
relative feasibility of the program in different areas of the city. Specifically, we include five data
51
points to calculate an index for each census group’s potential feasibility to have a successful car
share program. We used the following data points in the index:
● Population Density – people per square kilometer
○ Reason: Areas with higher population densities may be good candidates for EV
car-share hubs because they are likely to have a higher demand for transportation
services and may currently have limited parking options.
● Black, Indigenous, People of Color (BIPOC) – the percentage of people that identified as
BIPOC, inclusive of Latinx/o/a population
○ Reason: To help address inequities derived from the current transportation
system, it will be important to locate hubs in areas with higher BIPOC populations
within the city. BIPOC communities have been disproportionately exposed to the
health impacts of cars and lower-frequency transit.
● Vehicle Availability - the percentage of households with zero or one vehicle available
○ Reason: The vehicle ownership rate can be measured by estimating the number
of zero or one-vehicle households there are within a given area. Areas with low
vehicle ownership rates may be good candidates for EV car-share hubs because
they are likely to have a higher demand for alternative transportation options.
● Lower-Income - the percentage of people who have incomes below 185% of the federal
poverty level
○ Reason: The proportion of people who are lower income can be a good proxy to
indicate where people may struggle to afford to purchase single-occupancy
vehicles. The EV car-share vehicle may serve as a good alternative to owning a
vehicle and serve as a way to offset costs.
● Transit Availability - number of transit stops with at least 20 bus trips per day
○ Reason: Areas with transit stops may be good candidates for EV car-share hubs,
as people are more likely to use other forms of transportation outside of driving
single-occupancy vehicles. They are also likely to have a higher demand for the
service and may provide opportunities for multimodal transportation options.
52
All these data points were combined into a single index to measure the potential feasibility of an
area. As can be seen in the map below, the areas with the highest feasibility are in the
southeast area of the city. Specifically, the Southdale Center area, Centennial Lakes area,
Parklawn neighborhood, and Cahill neighborhoods all have relatively higher potential feasibility
based on the criteria. Areas that have medium feasibility are scattered throughout the city and
include the Braemar Hills neighborhood, the 50th and France area, and areas just north of
Southdale Center. The rest of the city has relatively low feasibility, based on this index.
Map 7 - City of Edina EV Car-Share Feasibility by Area
53
The map provides an outline of the more feasible areas to have car-share hubs within the City of
Edina. While the car-share program does not need to solely be in these areas, these areas are
more suited to be successful in Edina’s context compared to other locations.
When selecting hub site locations, it is important to consider additional factors that are not
included in the feasibility index such as the following:
● Nearby Affordable Housing
○ Reason: Areas with affordable housing are likely to be good places for hubs, as
the EV car-share program will have the potential to increase transportation
accessibility for those that currently live in affordable housing units.
● Activity Centers/Destinations
○ Reason: Areas that people would like to visit or travel to using the EV car-share
service are likely to be good locations for a hub.
● Space for a Hub
○ Reason: A hub needs to have easily accessible off-street or on-street parking that
can be used by the community. While more of a logistical issue, it is an important
consideration when determining viable hub locations.
● Community Input
○ Reason: Community input and feedback will ensure the area or hub location works
for community members and users of the program. Within our study, we
incorporated input from focus groups into some potential hub locations.
From quantitatively identifying potential feasible areas within the city and considering the
factors described above, we identified a potential 20 EV car-share hub locations within the city.
The exact number may depend on budgetary constraints and other competing priorities.
Map 9 shows the potential 20 hubs that the City of Edina could explore developing. Appendix C
provides detailed information on demographic-related information on these hub locations, which
can serve as a guide on which locations to prioritize.
54
Map 9 - Potential EV Car-Share Hub Locations
Why?
With an EV hybrid free-floating/hub car-sharing model, the city will need to identify and build
hub locations. While the City of Edina could equally distribute hubs in the city, we recommend
locating hubs where the program would be used the most and could see the largest equity
benefit. By focusing on the metrics described above and community input from focus groups,
these hub locations are more likely to have a larger impact on transportation accessibility
compared to if they were located equally throughout Edina. From case studies, literature, and
stakeholder interviews, we found that car share programs are more likely to be successful in
55
higher density, mixed land use, and higher frequency transit areas.
How?
The locations above serve as a starting point for where EV car share hub locations may be
located. By partnering with the future car share operator and performing community outreach,
Edina will be able to further narrow the exact locations that are most viable and have community
buy-in. If Edina chooses to explore different areas for hubs, we highly recommend using the
above metrics as a guide for future locations.
Outcome
EV car-share hubs in the city should be in the areas which have the most impact in increasing
transportation accessibility. The built-out infrastructure would bring benefits in supporting the EV
car share program and for residents looking to use the EV infrastructure for personal charging
purposes.
Timeline
The City of Edina should identify potential hub locations while working with the future EV car-
share operator. The hubs identified above could be implemented gradually over time or all at
once during the implementation of the service. Gradually phasing the hubs into service could
provide the city with flexibility and the ability to learn from mistakes and successes.
Continually Engage the Community
What?
Engaging the community throughout the development and deployment of the project is a critical
component of its success. The city has already taken steps in this direction. We highly
recommend creating a detailed community engagement plan from the onset of the project. The
plan should include strategies to engage the community, keep the community informed, and
define the role of the community. In the plan, the community should play throughout the
decision-making process at various stages of the project. Great care should be taken to ensure
community members who will be most impacted by the project are adequately engaged.
56
Why?
Getting community input and buy-in from the start will help alleviate unforeseen challenges in
the future, such as any existing community opposition to the project. Community engagement is
also important for getting feedback from the people who are expected to be using this service
to ensure that the right program is created, designed, and implemented. Performing community
engagement is a highly recommended best practice during the development phase of the
project and before selecting the EV car sites for both hubs and charging stations.43 During this
feasibility study, we conducted seven interviews with individual stakeholders and hosted two
focus groups. These conversations yielded great input into this feasibility study but additional
feedback is needed to truly incorporate community input into the program.
How?
Forming relationships with local community organizations – both formal and informal will be very
helpful. It is important to keep the community engaged throughout the life of the project by
continually sharing information on the project such as data and giving them an ongoing voice
when making decisions.
The City of Edina should develop and run a website with project updates as a tool to promote
transparency and supply information to the community. This will help keep the community
informed on critical decisions of the project such as the project’s priorities and site locations.
Other methods of community engagement should be used to increase access to information,
especially among underserved communities. Steps should also be taken to remove language
barriers and other visible and invisible impairments. Interactive, in-person meetings can support
conversation and address questions about a program.
In addition to engaging the community on issues related to the project, there will be a need for
community education on how to use the vehicle and service. Even though the number of
electric vehicles is increasing on the roads, there is still anxiety among many people about how
43 U.S. Department of Energy. (n.d.). Project lessons: EV car-share. Clean Cities Coalition Network: Project
Lessons: EV car-share. Retrieved April 5, 2023, from https://cleancities.energy.gov/project-lessons-car-share/
57
to use them.44 Educating community members and getting them comfortable to use the vehicles
will be helpful and necessary to increase their use. Community colleges are being used as a
partner in other parts of the country to increase community education on how to use electric
vehicles45. The City of Edina could do the same. Additionally, once created, there will be a need
to educate and perform outreach to the community on how the service will work. This will
require the city to partner with the car-share program to ensure that community members are
comfortable using the services so they can be widely used. This may involve attending
community events with information about the program and coordinating demonstration projects
for people to test the EV car share vehicles.
Outcome
The city will be able to move forward with a program that enjoys the support of its
residents and community members. A well-designed program that meets the needs of the
target community will increase its chances of success. There will be a well-informed community
and consumer base, who will be ready and comfortable to use the program when it is launched.
Timeline
Community engagement should be incorporated throughout all phases of the project. It will be
useful to carry out outreach activities during the beginning of the program to guide the design
and build-out; and, it will be important to host engagement events after the opening, as a way to
increase familiarity with the service.
Adopt Policies that Support Shared Mobility
Adopt Off-Street Parking Regulations that Incentivize EV car-share
What?
The City of Edina should investigate adjusting its city code to further incentivize car-share
spaces in off-street parking locations. The current city code allows for a reserved car-share
vehicle spot to reduce the parking requirements of up to 1 space or 5 percent of all required
44 Press releases - electrify america newsroom. Electrify America. (n.d.). Retrieved April 5, 2023, from
https://media.electrifyamerica.com/en-us/releases?...
45 https://www.ccdaily.com/2023/01/new-hub-will-create-talent-pipeline-for-ev-industry/
58
parking spaces, whichever is highest (Sec. 36-1324(2)). This could be increased to 11 spots for
every reserved car-share vehicle parking spot. This number is aligned with studies on car-share
vehicles that have shown that they can decrease up to 7 to 11 vehicles on the road. The city
should also explore on-street parking requirements to make sure the EV car-share program
would be compatible with current regulations.
Why?
If car-share vehicles are incorporated into a new development, they have the potential to
reduce the need for parking. By decreasing the number of required parking spots, the city code
would be more in line with the research on how car-share impacts travel behavior. The off-street
parking city code update could be done relatively quickly.
How?
The city code change can be implemented through an ordinance that is approved by the city
council.
Outcome
The city code change would reduce the number of required parking spots for a development if
they include car share vehicles on-site. This would reduce costs for new housing and
commercial developments. It would also provide opportunities for the city to expand the
locations of car-share vehicles.
Timeline
The city may choose to adopt the policy before or after the implementation of the program. The
city code change would encourage the inclusion of EV car share in new developments and
would help reduce the need for off-street parking in the long term.
Support bills like the Disadvantaged Communities Car-share Bill S.F. No. 671
What?
59
Minnesota State Senators proposed a bill in the last legislative session to support the growth of
car-share services in low-income and diverse communities. The bill is also known as the
Disadvantaged Communities Car-share Act (SF 671) and has passed the Senate Transportation
Committee and is off to the Taxes Committee next.
Why?
Bills like this look to expand access to transportation to disadvantaged communities through
car-share programs by removing the car rental tax from non-profit car-share programs and
creating a Disadvantaged Communities Carshare Grant Account. The tax would reduce the
overall price per trip for members which will aid low-income users by having a less expensive
transportation option. The Grant Account will fund carshare services to put vehicles in BIPOC
and low-income communities throughout Minnesota. Grant accounts like this would help non-
profit car-share programs in the state support the growth of their networks in disadvantaged
communities.
How?
Edina’s representatives should vote to pass legislation in support of removing the car rental tax
and setting up a grant fund to advance transportation access in disadvantaged communities.
Outcome
Edina would be able to apply for funding from a grant program to aid in bringing service to their
low-income and BIPOC communities.
Timeline
Edina’s representatives should watch for other bills that support the goal of advancing
transportation accessiblity in the next legislative sessions.
Evaluate Costs and Funding Opportunities of Program
Capital & Operating Costs
The program may have a substantial one-time up-front capital cost. Both EV cars and electric
60
charging infrastructure would need to be bought to successfully build an EV car share program
in the city. Based on cost estimates included in a 2021 EV car-sharing program feasibility report
for North-Central Minnesota, a new Chevy Bolt EV had a cost of $35,590, and a single level 2
charger had a maximum installation cost of $5,00046. For each hub, there are on average four
chargers and two vehicles. Our recommendation in the earlier action item indicated that Edina
could invest in around 20 hub locations within the city. Based on these assumptions, it would
cost approximately $1.8 million to fund the construction of potential hub locations. This estimate
does not include other costs such as the installation of bicycle racks, which may be a positive
addition to encourage multi-modal transportation.
Table 7: Estimated Principal Cost of a 40 Vehicle Model
Item Cost per Unit Number of Units Total Cost
Chevy Bolt EV $35,590 40 $1,423,600
Level 2 Charger $5,000 80 $400,000
Total $1,823,600
The EV car-share program would also have operating costs that would be important for Edina
and a potential car-sharing operator to consider. Under a one-way hub and free-floating models,
there may be a need for rebalancing between areas within and between different cities. This
rebalancing need could result in a need for more personnel to shift the vehicles over time.
During the first six months of the Evie car-share program in Minneapolis and Saint Paul, there
was a vehicle drift between the cities. More one-way trips began in Saint Paul that were
completed in Minneapolis than visa versa47. If the Evie program was expanded into the City of
Edina, a similar trend could occur between the City of Edina and the other two cities. Depending
46 University of Minnesota. (n.d.). 2021 | by: Lily Johnson, research assistant - university of minnesota.
Conservancy. Retrieved April 5, 2023, from
https://conservancy.umn.edu/bitstream/handle/11299/225365/CAP%20240%202021_Johnson_EV%20Feasibility
%20Report.pdf?sequence=1
47 HOURCAR. (n.d.). First 6 months of Evie car-share. EVIE 6 month report. Retrieved April 5, 2023, from
https://eviecar-share.com/wp-content/uploads/2022/10/2022-Evie-6-Month-Report-RFS-FINAL.pdf
61
on the degree of vehicle drift and the number of planned car-share vehicles in the city,
operational costs could vary substantially. Below is a list of some of the operational costs that
should be considered as part of an EV cost-share program:
● Hiring more personnel for re-balancing vehicles between hub locations
● Electricity for charging the vehicles at hub locations
● Maintaining and fixing vehicles
● Administrative tasks for managing car-share program
● Marketing, education, and outreach activities
The exact capital and operating costs incurred by the city would be highly dependent on the
cost-share agreement with the actual operator of the program. For example, there could be
some costs that HOURCAR would be willing to incur with the expansion of their service. There
are other costs associated with the program that Edina may have to completely fund or
subsidize. For example, the City of Minneapolis and the City of St. Paul both mostly funded the
construction of the curbside electric vehicle charging stations with the Evie system48. Edina
would most likely have to take a similar approach of investing in the electric vehicle charging
infrastructure and potentially taking on more costs, depending on the exact agreement with the
car-sharing operator.
Funding
Funding will be necessary to successfully implement the program. Grant funding from either the
federal or state level could be used to fund the initial capital costs of the program. These costs
would most likely be higher than the ongoing costs of maintaining the EV charging
infrastructure. With the recent adoption of the Bi-partisan Infrastructure Bill, the Inflation
Reduction Act, and other previously established funding sources, there are a few different
opportunities for the program to be funded. Below are some programs the City of Edina could
explore and leverage:
● Congestion Mitigation and Air Quality (CMAQ) Improvement Program
48 https://www.minneapolismn.gov/getting-around/parking-driving/electric-vehicles/
62
○ This funding provides flexibility for state and local government transportation
projects and programs that help to meet the requirements under the Clean Air
Act49. The Metropolitan Council provides funding via this source through the
regional solicitation process. As a part of the 2022 solicitation process, Saint Paul
received funding for expanding its EV Spot network along the Gold Line BRT in
partnership with HOURCAR50. The project is expected to be implemented in
2024. This could serve as a model for the City of Edina if funding is pursued via
this source.
● Commercial Clean Vehicle Credit
○ This tax credit, passed under the Inflation Reduction Act, provides an opportunity
for the city and the car-share program to lower initial capital costs. Businesses and
tax-exempt organizations, such as the city, can receive up to $7,500 for new
lightweight EV vehicles51. Depending on the price of the EVs that would be used
for the car-share program, costs could be reduced substantially.
● Charging and Fueling Infrastructure Discretionary Grant Program
○ The Community Grant Program serves as an opportunity for communities to use
funding to reduce greenhouse gas emissions and to expand or fill infrastructure
gaps. Construction, acquisition of property, planning, engineering and design
work, education and community engagement activities, and other costs can all be
covered under this program. Focus areas specifically include “Multi-Modal Hubs
and Shared-Use Fleets and Services” and “Urban/Suburban Area Charging and
Fueling Solutions”52. Projects will be considered on whether they support climate
change initiatives, equity, workforce development, and the program vision. The
49 Federal Highway Administration. (n.d.). Bipartisan Infrastructure Law - Congestion Mitigation and Air Quality
(CMAQ) Improvement Program Fact Sheet: Federal Highway Administration. Bipartisan Infrastructure Law -
Congestion Mitigation and Air Quality (CMAQ) Improvement Program Fact Sheet | Federal Highway
Administration. Retrieved April 5, 2023, from https://www.fhwa.dot.gov/bipartisan-infrastructure-law/cmaq.cfm
50 Metropolitan Council. (n.d.). Regional solicitation results. Metropolitan Council. Retrieved April 5, 2023, from
https://metrocouncil.org/Transportation/Planning-2/Transportation-Funding/Regional-Solicitation/Results-of-
Solicitations.aspx
51 IRS. (n.d.). Commercial clean vehicle credit. Internal Revenue Service. Retrieved April 5, 2023, from
https://www.irs.gov/credits-deductions/commercial-clean-vehicle-credit
52 Federal Highway Administration. (n.d.). Charging and fueling infrastructure discretionary grant program. FHWA.
Retrieved April 5, 2023, from https://www.fhwa.dot.gov/environment/cfi/?source=email
63
current closing date for this grant program is May 30, 2023.
● Greenhouse Gas Reduction Fund
○ The Inflation Reduction Act included a total of $11.97B in general assistance under
this program. HOURCAR would be eligible for receiving a grant under this fund.
The fund has the objective of (1) reducing emissions of greenhouse gas emissions;
(2) delivering benefits to low-income and disadvantaged communities; and, (3)
mobilizing capital to stimulate the additional deployment of greenhouse gas
projects53. The EV car-share program has the potential to deliver on all three
objectives of this program.
● Minnesota Pollution Control Agency (MPCA) Grants
○ The MPCA has two grant programs that could apply to the program. The agency
offers grants to improve air quality54 and has provided level 2 electric vehicle
charging station grants55. While both grants have passed or will pass in the very
near future, these grants may be available in future fiscal years for the City of
Edina to leverage.
● Xcel Energy Off-Peak Charging Incentive
○ While this revenue source may be more difficult to implement as it relates to the
EV car-share program, there may be opportunities to see lower utility costs. The
Xcel Energy incentive provides $50 off each registered charger or vehicle if at
least 25% of the time charging was done outside the peak charging hours56. This
could result in marginal operational savings.
In addition to these sources of revenue, the City of Edina should explore working with private
entities to see whether there is an interest to include a hub as an amenity. For example, large-
53 Environmental Protection Agency. (n.d.). Greenhouse Gas Reduction Fund. Sam.gov. Retrieved April 5, 2023,
from https://sam.gov/fal/66e5da03968848f4a844f01598dd01d3/view
54 MPCA. (n.d.). Grants to improve air quality. Minnesota Pollution Control Agency. Retrieved April 5, 2023, from
https://www.pca.state.mn.us/grants-and-loans/grants-to-improve-air-quality
55 MPCA. (n.d.). Closed: Level 2 electric vehicle (EV) charging station grants. Minnesota Pollution Control
Agency. Retrieved April 5, 2023, from https://www.pca.state.mn.us/grants-and-loans/level-2-electric-vehicle-ev-
charging-station-grants
56 Xcel Energy. (n.d.). Optimize your Charge. Xcel Energy. Retrieved April 5, 2023, from
https://mn.my.xcelenergy.com/s/business/rate-plans/optimize-your-charge
64
scale apartment complexes may see the benefit of including a car-sharing option for their
residents57. Other commercial or employer locations may have an interest as well.
Operational Considerations for Car-Share Operator
Reservation System
During the focus groups, a few people expressed worry about car-share vehicle availability.
Some have errands that they must carry out that may be confined to specific times and
locations. If there is no vehicle available near them at the time that they need them, the car-
share may feel unreliable to community members. While users of the Evie service can reserve a
vehicle for 15 minutes, it is currently impossible to reserve the vehicle before then. We would
encourage an EV car-share program in the City of Edina to look at reservation systems that
allow users to reserve their vehicles further ahead of time to increase reliability, given the
limited other transportation options available in the City of Edina.
Price Structure
While in our focus groups, most participants were willing to pay the current amount that
HOURCAR and Evie offer. It is important to encourage more affordable price structures for
people with lower incomes. People who do not have a car in the City of Edina may face barriers
with costs, and it will be important to structure an Evie car-share program in a way that supports
these community members. Furthermore, it is important to make sure that the car-share
program is accessible to people who may not use credit cards. There is an opportunity to make
the payment system compatible with Metro Transit Go-To cards, which could partially address
this issue. Supplying a more affordable membership and price structure will be important to
expanding the service to those who would most benefit.
Car Seats/Child-Friendly Car-share
The EV car-share program will need to consider how it plans to serve different demographic
57 HOURCAR Proposal to the City of Edina: Implement a Pilot Project for “Electric Vehicle Carshare + Charging
Hubs”
65
groups. As the City of Edina is home to many families, it will be important to consider how the
cars can cater to and support travel for children. During discussions in the focus group, it was
specifically brought up the importance of including car seats. Having car seats, or potentially
forward-facing car seats, available for users of the program will allow families to more safely
drive with children. These car seats or boosters could be in the trunk of the vehicles and be
used by families that need to use them for their children. Current National Highway Traffic
Safety Administration guidance recommends supplying car seats or booster seats for children
under the age of 8-12, depending on the children’s size58. By providing this option, the car-share
program would be meeting a demographic group whose needs are currently not being met by
many car-share programs.
58 NHTSA. (n.d.). Car seats and booster seats. NHTSA. Retrieved April 5, 2023, from
https://www.nhtsa.gov/equipment/car-seats-and-booster-seats
66
Chapter 7 - Conclusion
Through partnering with the City of Edina and the University of Minnesota Resilient
Communities Project, our study focused on evaluating the feasibility of an EV Car-Share
program in the City of Edina. Our study specifically looked at the impact on GHG emissions and
increasing access to transportation within and outside the city, in the context of the city's
Climate Action Plan goals. Based on our analysis, conversations with relevant stakeholders, and
a review of the relevant literature, we have developed recommendations to inform decision-
makers on how to implement an EV car-share program in the City of Edina.
Our research found that low-income households, who do not have access or have limited
access to single-occupancy vehicles, are the most likely to use and benefit from an EV car-share
program. We found that households owning more than one single occupancy vehicle were less
likely to use the program. To achieve the greatest impact of an EV car-share program, the City
of Edina needs to prioritize expanding accessibility over reducing greenhouse gas emissions
and vehicle miles traveled with the implementation of an EV car-share program. To do this, we
recommend that the city adopts measures and metrics that ensure equitable access to the
program.
Our study found that public-private partnerships are essential to the success of any car-share
program. The City of Edina has the necessary resources and partnerships already in place to
implement the program. The City of Edina should build out EV infrastructure in partnership with
Xcel Energy, pass and implement the policies that promote shared mobility, and set up an
operational EV car-share system with HOURCAR. As electric vehicles grow within the
transportation industry, there are emerging funding sources that the city can tap into to support
this venture. With the successful implementation of an EV Car-share program, The City of Edina
can lead the way among Minnesota suburbs and encourage more cities to adopt this
sustainable transportation solution.
67
Appendix
Appendix A: Car-share Case Studies
When examining various car-sharing models, it becomes apparent that specific approaches are
better suited for suburban areas. Specifically, car-sharing models that have lower capital and
operating costs tend to be the most effective in these types of environments. Car-sharing is
often centered around key nodes in the suburbs that generate a high volume of trips, making it
a practical and efficient option for suburban residents. Mobility hubs have proven to be
successful locations for car-sharing in various locations, such as Germany, Illinois, California, and
Oregon. Typically situated near public transit stops, mobility hubs provide users with an array of
transportation options to complete their trips, including car-share, ride-share, bike-share, and
scooter-share. When these mobility hubs are combined with more dense development, they can
help address first/last mile problems for transit users. For optimal results, mobility hubs should
be paired with transit systems that operate on the same fare structure. These hubs have seen
the most success in areas that are pedestrian-friendly, safe for bicyclists, and have high parking
costs. A managed hub-based system, where the shared vehicles must be returned to a hub, is
often used to operate the car-share, not only providing a high level of service but also helping
keep operating costs low.59
California Bay Area
The California Bay Area suburbs offer an insightful case study on the success and
challenges of car-sharing systems. In the early 2000s, a car-share pilot program was initiated,
partnering with employers to address first/last mile challenges for employees commuting to
Silicon Valley via Caltrains, and to Dublin-Pleasonton and Livermore stations via BART.
60However, this system was ultimately phased out in 2004 due to a lack of funds. Despite this
setback, demand for car-sharing was evident, and Zipcar began operating a round-trip car-share
59 Bransky, Jacob, et al. Best Practices for Car-Sharing in a Suburban Environment.
60 Shaheen, Susan A., and Caroline J. Rodier. “Travel Effects of a Suburban Commuter Carsharing Service.” Transportation
Research Record: Journal of the Transportation Research Board, vol. 1927, no. 1, 2005, pp. 182–188.,
https://doi.org/10.1177/0361198105192700121.
68
program in San Francisco in 2005, which has since expanded to numerous suburban
communities in the area.61
Car-sharing hubs in suburban Bay Area communities tend to be located near transit line
stops, often forming part of a larger neighborhood or regional mobility hubs. Some car-share
hubs are also situated in destination districts of certain Bay Area suburbs. These hubs are
strategically placed in well-connected, bikeable, and walkable areas with a high density of trip
generators such as employment or retail centers. They are built around locations with anchor
tenants that provide a stable baseline usage of the system. Approaching two decades in
operation, the Bay Area car-sharing system has achieved stability in the market, highlighting the
importance of careful location consideration necessary for the success of car-sharing systems in
lower-density suburban environments.
Portland metro area/Suburbs:
The Portland Metro car-share system is mainly centered along light-rail-transit lines in the
suburbs. Zipcar has maintained hub-based round-trip car-share at certain stations on the MAX
Blue Line, taking advantage of large transit hubs in Beaverton and transit-oriented
developments in other areas. The hubs located near transit-oriented developments have
considerably higher walk, transit, and bike mode shares compared to the region as a whole.62
The usage of car-share at transit-oriented development sites increased from 2% of residents in
2005 to 19% in 2019, which highlights the promise of locations with good multimodal
connectivity.63
ReachNow attempted to implement car-share at major suburban corporate employers
like Tektronix in Beaverton64, however, ReachNow ceased operations in 2019 due to a “lack of
61 United States, Congress, Climate Initiatives Program. Bay Area Carsharing Implementation Strategy, Metropolitan
Transportation Commission, Feb. 2018. https://live-sumclearningcenter.pantheonsite.io/wp-content/uploads/MTC-
carsharing_report_vfinal_06.21.18.pdf.
62 McNeil, Nathan, and Jennifer Dill. “Revisiting Tods: How Subsequent Development Affects the Travel Behavior of
Residents in Existing Transit-Oriented Developments.” 2020, https://doi.org/10.15760/trec.250.
63 Dill, Jennifer, and Nathan McNeil. “Transit and Active Transportation Use for Non-Commute Travel among Portland
Transit-Oriented DevelopmentResidents.” Transportation Research Record: Journal of the Transportation Research Board,
2022, p. 036119812210983., https://doi.org/10.1177/03611981221098391.
64 Njus, Elliot. “Car-Sharing in Portland: Driver's Guide to Options in a Growing Market.” The Oregonian, 15 Sept. 2016.
69
effective marketing and inability to recruit members”.65 This has cast some doubt on the long-
term feasibility of car-sharing away from transit stations in the region. Nonetheless, the success
of Zipcar's car-share program along light-rail-transit lines in Portland's suburbs indicates that
providing car-share options at transit hubs can be a viable solution for the first/last mile problem
in suburban areas, as well as a viable addition for commuter transit systems.
Vancouver, British Columbia:
The suburbs of Vancouver, British Columbia have implemented a successful approach to
car-sharing by partnering with apartment developers to create hub-based round-trip programs
within housing developments, like the multifamily housing program in the Twin Cities. These
programs have been made possible through zoning changes that reduce parking requirements
for developers who include car-sharing options in their developments.66 This approach not only
saves developers money on parking but also provides an amenity for tenants. In addition,
research-based zoning changes that match decreases in car ownership for populations with car-
share access can decrease costs for developers and renters without leading to parking issues.67
In traditional suburban environments, car-share services tend to be more targeted and curated
for specific user groups. Typically, car-share exists in areas with high density, connectivity to
transit systems, or in historic cores. However, smaller areas in traditional suburbs with these
characteristics have also seen investment in car-share services.
Hood River, Oregon
An EV car-sharing program was introduced in August 2021, to the small town of Hood
River, Oregon68. Hood River has a population of just under ten thousand people and is in a
more rural environment. Currently, the community car-share offers five 2022 Nissan Leaf EVs.
65 Nickelsburg, Monica. “Inside the Abrupt Shutdown of BMW's ReachNow Car-Sharing Service in Seattle and Portland.”
GeekWire, 6 Aug. 2019, https://www.geekwire.com/2019/inside-abrupt-shutdown-bmws-reachnow-car-sharing-service-
seattle-portland/.
66 Canada, Metro Vancouver, Metropolitan Planning, Environment, and Parks. The Metro Vancouver Apartment Parking
Study: Revised Technical Report. https://www2.gov.bc.ca/assets/gov/housing-and-tenancy/tools-for-
government/uploads/metro_apartment_parking_study_technical_report.pdf
67 Gabbe, C. J., and Gregory Pierce. “Hidden Costs and Deadweight Losses: Bundled Parking and Residential Rents in the
Metropolitan United States.” Housing Policy Debate, vol. 27, no. 2, 2016, pp. 217–229.,
https://doi.org/10.1080/10511482.2016.1205647.
68Car-Sharing Is Available in Hood River - City of Hood River. https://cityofhoodriver.gov/car-sharing-has-arrived-in-hood-
river/. Accessed 21 Feb. 2023.
70
Two cars are placed at affordable housing sites and the other locations are located at the city
center and tourist areas in Hood River. All locations are near Columbia Area Transit stops, which
provide regional public transit connections. The program was funded by Forth, a non-profit,
which received a Federal Department of Energy grant called the Clean Rural Shared Electric
Mobility Project (CRuSE).69 This program serves as an example of how an electric car-share
program can be implemented in a low-density environment.
Buffalo, New York
Buffalo currently has a variety of car-sharing services operating within city limits. More
importantly, it had an EV car-share service that experienced varying results. Their evaluation of
electric vehicles (EVs) within the car-share setting in Buffalo, New York, was largely successful.
While the economic viability for Buffalo Car-Share (BCS) to operate EVs was not good due to
limited use, user satisfaction and performance were highly positive outcomes of the
demonstration. The average utilization level of EVs was only 53% of gasoline-powered cars,
which was not enough to provide operational savings over the existing vehicle fleet. However,
the economic analysis showed strong economic potential for EVs if utilization rates could be
increased.
EV user satisfaction was high and improved throughout the demonstration with increased
driver education and awareness. A survey revealed that 90% of EV users were very or
extremely satisfied with the EV performance and their overall driving experience. The project
also provided additional benefits in terms of public outreach and increased knowledge of EV
operations in various conditions.70 The service is no longer provided, and updates on the
service have not been made since 2021. Additional information on this case study will be sought
out through stakeholder interviews.
Mio Car, Richmond + San Joaquin Valley, California
Mio Car allows users to rent EVs on a per-minute, hourly, or daily basis, with no
membership fees or monthly charges. The cars can be located and reserved using a mobile
69CRuSE | Forth. https://forthmobility.org/our-work/CRuSE. Accessed 21 Feb. 2023.
70 Tario, Joseph D. “Demonstrating Electric Vehicles in Buffalo CarShare”. New York State Energy Research and
Development Authority.
71
app, and users can unlock and start the vehicle using their smartphone. The company's fleet
consists of small electric vehicles, such as the Renault Twizy, which are ideal for short trips
around the city. Mio Car aims to provide a convenient and sustainable alternative to traditional
car ownership, while also reducing traffic congestion and air pollution. It has had 2,700
reservations, has straightforward requirements when signing up for the service, and has
successfully enabled 180,000 VMTs. More specifically, the service operates in multiple rural
towns, has 34 parking/charging spaces at 8 affordable housing complexes, and is primarily
funded through public-private partnerships.71 Additional information about this case study will be
obtained through stakeholder interviews.
Twin Cities: HOURCAR
The popularity of car-sharing services in the Twin Cities has surged in recent years, with
Car2go being the first service to gain significant attention in the region. With nearly 30,000
members and 400 vehicles throughout the Twin Cities, the free-floating model was well-
received by residents. However, Car2go pulled out of the market in 2016 due to high rental
vehicle taxes.72 Despite this setback, HOURCAR has continued to operate in Minneapolis and
Saint Paul since 2005 and is now the primary car-sharing service for the Twin Cities. Following a
mission to provide equitable and sustainable multimodal transportation, HOURCAR has
transitioned to a hub-based model and currently operates 50 vehicles throughout various
neighborhoods in the two cities.73
Evie
In February 2022, HOURCAR teamed up with the Cities of Minneapolis and Saint Paul,
Xcel Energy, and other organizations to introduce the EV Spot Network - a cutting-edge
initiative featuring 70 curbside EV spot charging locations that are powered by renewable
energy. This initiative was launched in conjunction with HOURCAR's new all-electric car-sharing
service, Evie, which is available as a free-floating service across a home area that covers 35
square miles of Minneapolis and Saint Paul. Currently, Evie offers over 150 all-electric vehicles
71 FAQ´s – Míocar. https://miocar.org/faq/. Accessed 19 Feb. 2023.
72 Hansen, H. (2016, November 18). All those little Car2go cars will disappear by year's end. Here's why. Twin Cities
Pioneer Press. Retrieved February 16, 2023, from https://www.twincities.com/2016/11/18/car2go-to-suspend-service-in-twin-
cities-by-the-end-of-year/
73 HOURCAR. (2022). About Us. HOURCAR. Retrieved February 16, 2023, from https://hourcar.org/about/
72
for the car-sharing program, thereby delivering an eco-friendly transportation alternative that is
both efficient and convenient.
During the first six months of Evie's operation, the car-sharing service recorded nearly
25,000 trips, which amounted to almost 250,000 miles. By doing so, Evie was able to
significantly reduce greenhouse gas emissions, since these trips were made using electric
vehicles instead of gas-powered ones. In addition to this, Evie helped lower transportation costs
for area residents.74 HOURCAR has plans to continue expanding the program, with a goal of
offering nearly 100 vehicles under the HOURCAR name by 2024, while also anticipating
operations to exceed 170 electric vehicles under the Evie Carshare name.
HOURCAR multifamily housing project
In August 2022, HOURCAR took yet another step towards creating a more sustainable
future with the launch of the Multifamily Project. This initiative brings hub-based electric-vehicle
access to multifamily housing complexes across the metropolitan area, particularly at affordable
housing sites and in areas that have been historically underserved. Will Shroeer, a board
member at HOURCAR and executive director of East Metro Strong, recently discussed the
program and its expansion, highlighting how it aims to provide additional transportation options
to those most in need while simultaneously breaking down barriers to building EV charging
infrastructure at multifamily housing sites.75
The Multifamily Project is a critical step in HOURCAR's mission to provide access to
affordable, eco-friendly transportation for everyone. By expanding its reach to multifamily
housing sites, HOURCAR is making EVs accessible to a wider range of people, particularly
those who have been historically underserved. This initiative also represents a key strategy for
reducing greenhouse gas emissions and improving air quality in urban areas, while providing
residents with convenient, reliable, and affordable transportation options. Overall, the
Multifamily Project is contributing to the effort of building a more sustainable future.
74HOURCAR. (2022, September 12). First 6 months of Evie Carshare. Evie Carshare. Retrieved February 16, 2023, from
https://eviecarshare.com/wp-content/uploads/2022/10/2022-Evie-6-Month-Report-RFS-FINAL.pdf
75 HOURCAR. (2022). Multifamily EV Carshare Pilot Program. HOURCAR. Retrieved Febrruary 16, 2023, from
https://hourcar.org/multifamily/
73
Appendix B: Stakeholder Interview Questions
1. Tell us about your organization and/or position.
1. How do you currently work with the City of Edina?
2. What is your familiarity level with electric vehicles and the idea of an EV car-share
program?
3. Are there any initiatives your organization has that are related to this area?
4. What do you envision are some of the challenges with adopting an EV car-share program
in the city?
5. What do you envision are some of the opportunities with adopting an EV car-share
program in the city?
6. Do you think an EV car-share program would be feasible in the city?
7. What would success look like for the program from your perspective?
8. How do you see your organization’s role in partnering with the program?
9. Who else do you think we should reach out to?
74
Appendix C: Potential Hub Location Characteristics
Potential Hub
Locations
Density
(People per
Square Km)
# of Affordable
Housing Units
Nearby
% One
Vehicle or
Fewer
% Below
185%
Poverty
% BIPOC Transit
Available
Area
Feasibility
Parking Type
Southdale Center 1,764 44% 9% 27% Yes High Off-Street Private
Centennial Lakes 387 64% 11% 24% Yes High Off-Street Private
Fairview Southdale
Hospital 130 Ages 55+ - 10 units 76% 56% 32% Yes High Off-Street Private
Fred Richards
Park/Parklawn Avenue 2,070 NOAH - 221 units; All
Ages - 88 units 23% 3% 50% Yes High On-Street
Yorktown
Park/Southdale YMCA 515 Ages 55+ - 100 units;
All Ages - 90 units 52% 42% 39% Yes High Off-Street Public
York Avenue -
Apartments 1,764
NOAH - 86 units;
Youth - 36 units; All
Ages - 11 units
44% 9% 27% Yes High Off-Street Private
70th St West & Cahill
Road 3,400
NOAH - 4 buildings
(159 units); All Ages -
88 units
27% 10% 17% Yes High Off-Street Private
Edinborough Park 387 64% 11% 24% Yes High Off-Street Private
Parking
Galleria 1,764 44% 9% 27% Yes High Off-Street Private
Yorkdale Shoppes 1,764 NOAH - 9 units 44% 9% 27% Yes High Off-Street Private
Metro Blvd & Edina
Industrial Blvd 3,400 27% 10% 17% Yes High Off-Street Private
50th and France 1,194 All Ages - 10 units;
NOAH - 32 units 2% 4% 7% Yes Medium Off-Street Private or
Public or On-Street
Grandview 665 Ages 55+ - 47 units;
NOAH -192 units 17% 11% 6% Yes Medium Off-Street Private or
Public
Valley View Rd &
Wooddale Ave 376 NOAH - 92 units 19% 15% 20% None Medium Off-Street Private
Yancey Park 665 NOAH - 2 units 17% 11% 6% Yes Medium Off-Street Private
Strachauer Park 300 19% 27% 25% Yes Medium Off-Street Public
Lewis Park/Cahill Rd 470 19% 7% 40% None Medium Off-Street Public
Van Valkenburg Park 2,517 22% 7% 19% None Medium Off-Street Public
Bramer Arena & Field 2,552 3% 3% 21% None Medium Off-Street Private
Parking
Edina Public Schools &
Community Center 667 4% 9% 9% None Low Off-Street Public
75
Appendix D Focus Groups Structure
Focus groups were convened as part of the community engagement process. The
targeted participants were residents of Edina. It was important to engage residents to gauge
their knowledge about EV car share and assess the awareness of the ongoing work as well as
take a pulse as to how people felt about the program.
Two 90 minute focus groups made up of 5 - 10 participants were planned for. Community
members were reached out using an email of unidentified participants from a list of residents
who were previously involved in the EV car share conversation and indicated an interest in
participating in future conversations about the topic.
The email invited participants to choose 1 of the 2 dates to participate in the focus group.
The first Focus group was held in person at the Edina City Hall on the evening of March 28th,
2023. Four participants responded and participated in focus group discussions. A second focus
group was conducted on March 29th, 2023 during the day to facilitate participation for people
who could use their lunch hour to attend. The second focus group was held virtually and
attended by four participants as well. .
The focus groups were structured and facilitated by a capstone group participant. There
were prepared questions that were posed to participants. Participants were compensated with a
$25 gift card for their trouble. An Evie car was physically presented at the in person focus group
meeting to allow participants to see an example of a vehicle. A video demonstration was used
for the virtual focus group. The same questions were asked of both groups. The agenda,
questions and structure of the focus group can be found below:
Focus Group Outline
Agenda
1. Introductions & Icebreaker ~ 10 min
2. Understanding Current Travel ~ 15 min
76
3. Information on EV Car Share & Test ~ 25 min
4. Break ~ 10 min
5. Scenario Build ~ 10 min
6. Map Activity ~ 15 min
7. Multimodal Travel/Big Picture ~ 5 min
Focus Group Agenda & Questions
1. Introductions & Icebreaker - 10 Minutes
a. Background on Focus Group
i. Answers are confidential
ii. $25 Visa gift card
iii. Focus is to understand the viability of an EV car share program in the City of
Edina through understanding your experience with the transportation system
and your perspectives of a potential program.
b. Some icebreaker question options:
i. What are you most excited about the spring season?
2. Understanding Current Travel Questions - 15 Minutes
a. Does your household currently have access to a vehicle? How many?
a. How do you currently travel in Edina?
i. Who in the group has driven alone in the past month?
ii. Who in the group has carpooled in the past month?
iii. Who in the group has walked or cycled in the past month?
iv. Who in the group has taken transit in the past month?
v. What are some of the reasons you have traveled via these modes?
b. How is the transportation system currently meeting your daily needs?
i. What do you enjoy and not enjoy about the way you currently travel in Edina?
ii. Do you feel like you are able to travel everywhere you need or want to get
within the city? If not, what do the barriers look like?
c. If there was one thing you would change about the current transportation system in
Edina, what would that be?
3. Information on what a EV car share could look like - 25 Minutes
a. Describe details of an EV car share program. We will be doing a quick demonstration
outside with the current Evie cars that are in Minneapolis and Saint Paul to help answer
some of those questions after initial description.
77
i. What are people’s first thoughts, questions, or hesitations on the program idea
before seeing the car?
b. Go out to the Evie as a show and tell so people know how it looks like
i. Show people the Evie
1. What does the car look like?
2. How do you charge the car?
3. How do you use the app and register for an account?
ii. Questions to ask after
1. What do people think about the car setup?
2. How were people’s first thoughts on the description of the Evie Car
compared to seeing the Evie car? Similar or different?
3. Is this something that you feel like you would use if it was available?
10 MINUTE BREAK
4. Scenario Build - 10 Minutes
a. Goal: understand participant’s preferences on what to include in an EV car share
program
b. Discuss the likelihood of participants using the service under different scenarios
i. Pricing:
1. How much would people be willing to pay for the service?
a. 5 dollars per trip?
b. 10 dollars per trip? With subscription
c. 15 Dollars per trip? No subscription
d. 60 dollars daily?
ii. Distance to car share service:
1. How would participants want to get to an EV car share system?
2. How long would participants be willing to walk to the station?
iii. There are two service models. A one-way service would involve travel to a
destination and being able to leave the car at a hub location. A round trip would
require people to return their car at the same location they picked it up. What
would you see as some of the advantages and disadvantages with round-trip or
one-way trip services? (only if there’s time)
5. Map activity - 15 Minutes
a. What are the types of destinations would people be interested in picking up and going
to using the EV carshare service?
b. Activity where participants put stickers on maps
78
i. City of Edina - Where would you want to pick up and go to with an EV car share
vehicle?
ii. Twin Cities Region - Where would you want to pick up and go to with an EV car
share?
c. Discuss what those locations in a group setting
i. What are the locations you chose? What made you choose those locations?
ii. How would an EV car share in the available locations help meet your travel
needs?
6. Multimodal Travel/Big Picture - 5 Minutes
a. How do you feel like an EV car share program would supplement or complement the
current way you travel?
b. Do you feel like the availability of a car would encourage you to take other modes of
transportation such as walking and public transportation to start or complete your trip?
(only if there’s time)
c. Would the availability of an EV car share program make you more likely to consider
reducing a vehicle or delaying vehicle purchases? (only if there’s time)
This concludes our focus group discussion. Do you have any final thoughts or questions for us? Do you
think there is anything we missed?
Feasibility of Electric Car Sharing in a Suburban
Environment: A Survey of Edina Residents
Fall 2022
Prepared by
George Masson and Brandon Henke-Fiedler
Resilient Communities Project Fellows
University of Minnesota
Prepared in Collaboration with
Grace Hancock, Sustainability Manager, City of Edina
The project on which this presentation is based was completed in collaboration with
the City of Edina as part of a 2022–2023 Resilient Communities Project (RCP)
partnership. RCP is a program at the University of Minnesota’s Center for Urban and
Regional Affairs (CURA) that connects University faculty and students with local
government agencies in Minnesota to address strategic projects that advance local
resilience, equity, and sustainability.
The contents of this report represent the views of the authors, and do not
necessarily reflect those of RCP, CURA, the Regents of the University of Minnesota,
or the City of Edina.
This work is licensed under a Creative Commons Attribution-
NonCommercial 3.0 Unported License. To view a copy of this
license, visit www.creativecommons.org/licenses/by-nc/3.0/
or send a letter to Creative Commons, 444 Castro Street,
Suite 900, Mountain View, California, 94041, USA. Any reproduction, distribution, or
derivative use of this work under this license must be accompanied by the following
attribution: “Produced by the Resilient Communities Project (www.rcp.umn.edu) at the
University of Minnesota. Reproduced under a Creative Commons Attribution-
NonCommercial 3.0 Unported License.”
This publication may be available in alternate formats upon request.
Resilient Communities Project
University of Minnesota
330 HHHSPA
301—19th Avenue South
Minneapolis, Minnesota 55455
Phone: (612) 625-7501
E-mail: rcp@umn.edu
Web site: http://www.rcp.umn.edu
The University of Minnesota is committed to the policy that all persons shall have equal access to its programs,
facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status,
disability, public assistance status, veteran status, or sexual orientation.
Feasibility of Electric Car Sharing in a Suburban
Environment: A Survey of Edina Residents
By George Masson and Brandon Henke-Fiedler
Resilient Communities Project Fellows
University of Minnesota
Executive Summary
This project seeks to determine the extent of public interest in a proposed electric vehicle car-
sharing service in the City of Edina, Minnesota. Researchers from the University of Minnesota’s
Resilient Communities Project (RCP) collaborated with City of Edina staff to design and conduct
a 23-question survey of Edina residents using Qualtrics XM software. The survey was published
on November 1, 2022, and was available to survey participants for one month, closing on
November 30. During that time, a total of 193 partial or complete responses to the survey were
collected.
Among the 150 collected responses to the question “If an electric vehicle sharing service were
available to you, would you use it?” 47 respondents (31.33%) indicated that they would make
use of the service, 53 respondents (35.33%) indicated that they would not, and 50 respondents
(33.33%) indicated that they were unsure if they would use such a service.
Based on responses to demographic questions posed in the survey, the average survey
participant was a 45-year-old non-Hispanic white homeowner living in a household earning in
excess of $150,000 annually. The average survey participant generally owns a personal vehicle
and drives it about 140 miles on a weekly basis, and finds that existing transportation options
in Edina adequately meet their needs.
Given the demographic homogeneity of survey participants, results from this survey cannot be
generalized to draw conclusions about the relative extent of public interest in or support for an
electric vehicle car-sharing service in Edina. Future research and planning efforts should seek to
gather more comprehensive qualitative data using focus groups and other outreach efforts,
and explore in more depth the details of a proposed electric vehicle car-sharing service in
Edina. Focus group and outreach efforts should center underrepresented racial, socio-
economic, and transportation-burdened demographics to ensure more equitable engagement.
3
Introduction
At the request of the City of Edina’s Sustainability Manager, this project sought to determine
the extent of public interest in a proposed electric vehicle (EV) car-sharing service in Edina via
an online survey. This report describes the methodology and results of the survey to aid Edina
in assessing the feasibility of an EV car-sharing service in a suburban environment.
A first-ring suburb 15.46 square miles in size located adjacent to the City of Minneapolis, Edina
was home to about 53,000 residents in 2020. Roughly 84% of Edina’s population identifies as
white alone, while 6.6% identify as Asian, 3.1% as Hispanic or Latino, 2.3% as Black or African
American, and 4.2% with other or multiple races. With regard to educational attainment, 98.5%
of people in Edina aged 25 or more have a high school diploma, and 71.9% have a bachelor’s
degree or higher. In 2020, Edina’s median household income was $108,576, and the median
value of a homeowner-occupied housing unit was $537,400.1
In response to the current and future projected effects of global climate change, and to “help
those who live and work in Edina imagine and achieve a future where the earth and all who live
on it thrive,”2 the City of Edina adopted its first Climate Action Plan in December 2021. The
Climate Action Plan establishes eight categories of greenhouse gas emission reduction goals,
which include 36 strategies and more than 200 actions to achieve those goals by the year 2030.
To reduce greenhouse gas emissions from the energy- and material-intensive transportation
sector, Section 2 of Edina’s Climate Action Plan highlights strategies for reducing vehicle miles
traveled (VMT), and includes a series of actions intended to increase electric-vehicle utilization.
Specifically, the plan commits the City to “identify strategies to increase use of EVs in car
sharing programs” and “assess the potential to partner with third-party EV charging station
providers to lower program and construction costs.” Although electric vehicle sharing services
exist in the Twin Cities metropolitan area and have existed for some time in urban
environments across the United States and abroad,3 to the best of our knowledge, there has
been limited application and analysis of such a service in suburban locales.
1 United States Census Bureau (2020). QuickFacts Edina City, Minnesota.
www.census.gov/quickfacts/fact/table/edinacityminnesota/BZA110220.
2 Pale Blue Dot, LLC (2021, December). City of Edina Climate Action Plan.
https://www.edinamn.gov/DocumentCenter/View/12064/Climate-Action-Plan-PDF.
3 Josh McGovern (2009, February). “Electric Car Sharing Program Takes Root in the Twin Cities.” Twin
Cities Business Magazine. Accessed December 22, 2022 at tcbmag.com/electric-car-sharing-program-
takes-root-in-the-twin-cities/
4
Survey Methodology
Following a brief review of the literature (see the Annotated Bibliography at the end of this
report) on electric vehicle car-sharing services, a team of University of Minnesota researchers in
collaboration with sustainability staff at the City of Edina formulated survey questions. To
ensure the survey’s accessibility to non-English language speakers, survey materials were
translated into Spanish and Somali, and links to those alternative versions of the survey were
included in promotional materials and at the beginning of the online survey.
A total of 22 questions were included in the final version of the survey, which was conducted
using Qualtrics XM software. A list of the questions with commentary is included in Appendix
A. The survey employed a skip pattern so that some questions displayed to respondents were
contingent upon answers to previous questions. A diagram showing the survey logic can be
found in Appendix B. All questions required a response to proceed with the survey, except for
demographic questions asking about age, race/ethnicity, homeownership status, income, and
zip code.
The “Electric Vehicle Sharing Service Survey” was published on November 1, 2022, and was
available to survey respondents for one month prior to survey closure on November 30, 2022.
To increase participation from Edina residents, survey promotion and outreach efforts were
undertaken by City staff. These included a mass email to residents subscribed to official
“sustainability updates,” a social media campaign, and flyers physically posted in prominent
locations in public facilities, including the Southdale Transit Center.
The English version of the survey collected a total of 193 responses. The Spanish and Somali
versions of the survey did not receive any responses.
Findings and Analysis
The following section summarizes the responses to each of the survey’s 22 questions. For the
full list of questions and response options, refer to Appendix A.
Question 1: This question provided additional information to survey respondents about the
study and asked them to consent to continue participating in the survey. 193 respondents
selected “I understand and want to continue with the survey.” Zero respondents chose not to
continue with the survey.
5
Question 2: Do you live or work in Edina? All 193 respondents who elected to continue with
the survey answered Question 2, which asked respondents if they lived and/or worked in Edina.
The responses are reported in Table 1.
Table 1. Responses to
Survey Question 2 (N = 193)
“I live in Edina” 64.5%
(124 respondents)
“I work in Edina” 7.3%
(14 respondents)
“I live and work in Edina” 25.4%
(49 respondents)
“I do not live or work in Edina” (3.1%)
(6 respondents)
The 6 respondents who indicated they neither worked nor lived in Edina were excluded from
the survey and were redirected to a screen explaining that the survey was only for those who
either work or live in Edina, and thanking them for their participation. Those remaining 187
respondents continued to Question 3.
Question 3: To better understand ideal locations for electric vehicle sharing and charging
infrastructure in the City of Edina, Question 3 asked respondents to indicate on a map of Edina
the destinations within the city that they most frequently traveled to. The text of Question 3
read, “Please click on this map to share the approximate locations of destinations you travel to
in Edina. You may select up to 10 locations.” Responses were aggregated in a heat map.
Numbers corresponding to each of the five most frequently selected areas across the city of
Edina have been superimposed on the image (Figure 1), and the corresponding areas are
described below.
Map Area 1 – The most frequently selected location in the City of Edina, Map Area 1
corresponds to the commercial district of Southdale Center, extending from West 66th Street
and France Avenue South to West 76th Street and France Avenue South.
Map Area 2 – This area corresponds to the Grandview commercial district located near Vernon
Avenue South, and includes Sherwood and Grandview Square Parks.
Map Area 3 – This area corresponds to Normandale Elementary School, located at 5701
Normandale Road.
Map Area 4 – This area corresponds to Edina High School, located at 6754 Valley View Road.
Map Area 5 – This area corresponds to the commercial district centered around the intersection
of West 50th Street and France Avenue South.
6
Question 4: This question asked respondents their level of agreement with a range of
statements pertaining to sustainability and electric-vehicle use. The statement that survey
respondents most “strongly agree” with was “I feel confident in my ability to drive and
navigate an electric vehicle” (54.3%). Inversely, the statement receiving the greatest number of
respondents who “strongly disagree” was “I would use an electric vehicle sharing service as
part of my regular routine/commute” (35.8%). A total of 151 responses were recorded for this
question. Responses are reported in Table 2.
Figure 1. Heat Map Showing Most Frequently
Visited Destinations in Edina
7
Table 2. Responses to Survey Question 4 (N = 151)
Statement Strongly
Disagree Disagree Agree Strongly
Agree
"I believe my actions can make a difference to improve the
environment."
9.27%
(14)
7.95%
(12) 47.02%
(71) 35.76%
(54)
"I believe that electric vehicles are beneficial for the environment." 19.21%
(29) 14.57%
(22) 34.44%
(52) 31.79%
(48)
"I would switch to a different form of transportation (like electric
vehicle sharing) if it would help the environment."
16.56%
(25) 14.57%
(22) 43.71%
(66) 25.17%
(38)
"I feel confident that some of my transportation needs could be
met by an electric vehicle sharing service."
29.14%
(44)
11.26%
(17)
41.06%
(62)
18.54%
(28)
"I would use an electric vehicle sharing service as part of my
regular transportation routine/commute."
35.76%
(54)
15.23%
(23)
38.41%
(58)
10.60%
(16)
"I feel confident in my ability to drive and navigate an electric
vehicle."
3.97%
(6)
6.62%
(10)
35.10%
(53)
54.30%
(82)
Question 5: If an electric vehicle sharing service were available to you, would you use it? This
question provided respondents with some background information about how electric vehicle
car-sharing would work before prompting them to answer the question:
Electric vehicle sharing services are usually subscription-based. Users of electric
vehicle sharing services become members of the program, and then pay to use a vehicle
when they need it. Users are not responsible to pay for fuel, insurance, or maintenance of
a carshare vehicle. “Hub” or “round trip” electric vehicle sharing services require a user to
return a vehicle to a certain location (like a specific parking spot or a charging hub) at the
end of the rental period. “Free-floating,” “zonal,” or “one-way” electric vehicle sharing
services do not require a vehicle to be returned to a specific location at the end of a rental
period and allow users to “drop off” the vehicle anywhere within a designated zone.
Among the 150 individuals who answered this question, respondents were evenly split
regarding their intentions to make use of an electric vehicle car-sharing service. Roughly 31%
(47 respondents) answered that they would make use of the service, 35% (53 respondents)
indicated they would not, and 33% (50 respondents) reported that they were unsure (Figure 2).
Figure 2. “If an electric vehicle sharing service were available to you, would you use it?” (N = 150)
Yes, I would use an electric vehicle
sharing service
/a[DeI O not sure iH I
would use an electric
vehicle sharing service
No, I would not use
an electric vehicle
sharing service31.3%33.3%35.3%
8
Question 6: How would you use an electric vehicle sharing service? Select all that apply)
This question was displayed only to those 47 respondents who indicated that they would make
use of an electric vehicle car-sharing service, Results are shown in Figure 3. Because survey
respondents were allowed to select multiple answers for this question, percentages do not
total to 100%.
Figure 3. “How would you use an electric vehicle sharing service? (Select all that apply)” (N = 47)
Responses to Question 6 indicate that an EV car-sharing service would be most often used for
short- and medium-range trips.
Question 7: Why are you unsure if you would use an electric vehicle sharing service? Select all
that apply) This question was displayed only to the 50 respondents to Question 5 who said
they were unsure if they would use such a service. Results are shown in Figure 4. Because
respondents were allowed to select multiple answers for this question, percentages do not
total to 100%.
The most frequent response was “I don’t think an electric vehicle sharing service can meet my
needs” (21 respondents, 42%). Another 21 respondents (42%) responded to this question with a
text entry. Text entries generally fell into four thematic categories:
! Number of existing cars already available to household/not wanting to pay for both a personal
vehicle and a car sharing vehicle (9 respondents)
! Proximity to, convenience of, and/or availability of shared electric vehicles (8 respondents)
! Safety of shared electric vehicles, particularly for children (1 respondent)
! Cost of electric vehicle sharing service (2 respondents)
Additionally, 1 respondent selected the “Other” option but did not provide a text entry.
Q8 - How would you use an electric vehicle sharing service? (Select all that apply.)
85.1%
68.1%
17.0%
Short trips (going to
the grocery store,
running errands, going
to wor...
Medium trips (going to
work, going to another
city in the metro
area, ...
Long trips (leaving
the metro area,
traveling to other
parts of the st...
Other (please specify)
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%
Showing rows 1 - 5 of 5
#Field Choice
Count
1Shorttrips(goingto thegrocerystore,runningerrands,goingto worship service, etc.)50.00%40
4Other (pleasespecify)0.00%0
2Mediumtrips(goingto work, goingto another city in themetroarea, etc.)40.00%32
3Long trips(leavingthemetroarea, travelingto other parts ofthestate,etc.)10.00%8
80
Q8_4_TEXT - Other (please specify)
Other (please specify)
Short trips (going to the grocery store, running errands, going to worship service, etc.)
Medium trips (going to work, going to another city in the metro area, etc.)
Long trips (leaving the
metro area, traveling to other parts of the state, etc.)
9
Figure 4. “Why are you unsure if you would use an
electric vehicle sharing service? (Select all that apply)” (N = 50)
Question 8: Why would you not use an electric vehicle sharing service? (Select all that apply)
This question was displayed only to the 53 respondents to Question 5 who indicated they
would not make use of an electric vehicle sharing service. Results are shown in Figure 5.
Because respondents were allowed to select multiple answers for this question, percentages
do not total to 100%.
Once again, the most common response was “I don’t think a carshare service can meet my
needs” (31 respondents, 58.5%). Text entries to Question 8 generally fell into five categories:
! Disapproval of government fund allocation for electric vehicle sharing service (8 respondents)
! Concern that electric vehicles are not good for the environment (7 respondents)
! Number of existing cars already available to household (3 respondents)
! Negative political comments unrelated to EV car sharing (3 respondents)
! Concern that electric vehicles would become damaged (1 respondent)
Additionally, 2 respondents selected the “Other” option but did not provide a text entry.
Q25 - Why are you unsure if you would use an electric vehicle sharing service? (Select
all that apply.)
4.0%
2.0%
24.0%
42.0%
42.0%
I don't feel confident
driving an electricvehicle
I don't drive
I don't understand how
a carshare serviceworks
I don't think a
carshare service canmeet my needs
Other (please specify)
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%
Showing rows 1 - 6 of 6
#Field Choice
Count
1I don't feel confidentdrivingan electric vehicle 3.51%2
2I don't drive 1.75%1
3I don't understandhow a carshareserviceworks 21.05%12
4I don't thinka carshareservicecan meet my needs 36.84%21
5Other (please specify)36.84%21
57
Q25_5_TEXT - Other (please specify)
Other (please specify)
household currently has one car split between two people. I am able to bike / borrow this car when needed. I also work remotely so the need for a
car is greatly reduced.
We have two vehicles now but they are getting old. We’d love to go down to one if the car share service can work to our benefit.
Proximity to my location and Tesla robo taxi will make sharing obsolete. Love my electric Leaf
Not sure because I don’t know if it would be convenient enough to access yet
10
Figure 5. “Why would you not use an electric vehicle
sharing service? (Select all that apply)” (N = 53)
Question 9: If an electric vehicle sharing service were available, which of the following are
important to you? (Select all that apply). All 150 survey respondents were asked Question 9,
which sought to determine the perceived most important characteristics of an electric vehicle
sharing service. Responses are reported in Figure 6. Because respondents were allowed to
select multiple answers for this question, percentages do not total to 100%.
Figure 6. “If an electric vehicle sharing service were available,
which of the following are important to you? (Select all that apply)” (N = 150)
Q7 - Why would you not use an electric vehicle sharing service? (Select all that apply.)
1.9%
58.5%
45.3%
I don't feel confidentdriving an electricvehicle
I don't drive
I don't think acarshare service canmeet my needs
Other (please specify)
I don't understand howa carshare serviceworks
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%
Showing rows 1 - 6 of 6
#Field Choice
Count
1I don't feel confidentdrivingan electric vehicle 1.79%1
2I don't drive 0.00%0
3I don't thinka carshareservicecan meet my needs 55.36%31
4Other (pleasespecify)42.86%24
5I don't understandhow a carshareserviceworks 0.00%0
56
Q7_4_TEXT - Other (please specify)
Other (please specify)
Have you seen human behavior? These cars would be destroyed in a week
Wasteful socialism
This is ridiculous.
I own a vehicle, why use car sharing?
Freedom
I already own an electric vehicle with another on order
Q9 - If an electric vehicle sharing service were available, which of the following are
important to you? (Select all that apply.)
62.0%
74.0%
24.7%
18.7%
Price (affordability)of the electric vehiclesharing service
Convenience (locationof vehicles, servicearea) of the electricvehicle sharing service
Types of vehicles
offered
Other (please specify)
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%
Showing rows 1 - 5 of 5
#Field Choice Count
3Types ofvehiclesoffered 13.75%37
1Price(affordability) oftheelectric vehicle sharingservice 34.57%93
4Other (pleasespecify)10.41%28
2Convenience(locationofvehicles, servicearea) oftheelectric vehicle sharingservice 41.26%111
269
Q9_4_TEXT - Other (please specify)
Other (please specify)
non-smoking
Would not use
Who would pay for the electricity needed for charging
This is a STUPID idea and is as STUPID as the city council. STUPID, STUPID, did I say STUPID. It is as dumb as the bike program.
This idea is completely insane.... The thugs in Edina would destroy these vehicles
The city of edina should focus more on paying for sidewalks that are THEIR responsibility
11
The most frequently selected options were “Convenience (locations of vehicles, service area) of
the electric vehicle sharing service” (111 respondents, 74%) and “Price (affordability) of the
electric vehicle sharing service” (93 respondents, 62%). Text entries generally fell into 9
categories:
! Not interested in using an electric vehicle sharing service (11 respondents)
! Disapproval of government fund allocation for electric vehicle sharing service and charging
infrastructure (5 respondents)
! Negative political comments unrelated to EV car sharing (3 respondents)
! Convenience for those who commute to Edina (3 respondents)
! Concern that electric vehicles would become damaged (2 respondents)
! Desire that shared electric vehicles be non-smoking (1 respondent)
! Desire for a mobile app for support in use of electric vehicle sharing service (1 respondent)
! Disapproval of specific brands of electric vehicles (1 respondent)
! Assurance of adequate space for multiple children (1 respondent)
Question 10: How much would you be willing to pay per trip to use an electric vehicle car
sharing service? This question provided survey respondents with information about the average
cost to operate a vehicle for 5 miles (approximately $5) or ride a public bus in Edina ($2.50)
before prompting them to answer. Table 3 reports summary statistics for this question.
Table 3. Summary Statistics for Question 10
Minimum
Reported
Maximum
Reported Mean Median Standard
Deviation
Number of
Responses
$0.00 $61.00 $10.67 $9.00 $9.95 89
Question 11: How many minutes would you be willing to walk to/from a charging
point/charging hub of an electric vehicle sharing service? Respondents were allowed to select
any whole number between 0 and 60 minutes. Table 4 reports summary statistics for this
question.
Table 4. Summary Statistics for Question 11
Minimum
Reported
Maximum
Reported Mean Median Standard
Deviation
Number of
Responses
0 Minutes 60 Minutes 8.68
Minutes 8 Minutes 7.37
Minutes 108
12
Question 12: What is your primary mode of transportation? A total of 146 responses were
recorded, with “personal vehicle” being the overwhelming most frequent response (133
respondents, 91%). The sole respondent who answered “Other (please specify)” said that they
used a shared car and bike whenever they could. Results for Question 12 are reported in Figure
7.
Figure 7. What is your primary mode of transportation? (N = 146)
Question 13: On average, how many miles would you say you drive per week? Only the 133
respondents who indicated in Question 12 that their personal vehicle was their primary mode
of transportation were asked this question. Respondents were allowed to select any whole
number between 0 and 500 miles. Table 5 reports summary statistics for this question.
Table 5. Summary Statistics for Question 13
Minimum
Reported
Maximum
Reported Mean Median Standard
Deviation
Number of
Responses
7 Miles 500 Miles 139.16
Miles 100 Miles 124.43
Miles 132
Question 14: How easy or difficult is it for you to get around Edina with existing transportation
options? Nearly four out of five survey respondents reported finding it “very easy” (83
respondents, 57.2%) or “somewhat easy” (32 respondents, 22.1%) to get around Edina using
existing transportation options. Results are reported in Table 6.
Q12 - What is your primary mode of transportation?
91.1%
3.4%
0.7%
0.7%
3.4%
0.7%
Personal Vehicle
Public Transit
Ride Share (Uber,Lyft, Taxi Service,etc.)
Bicycle
Walking
Other (pleasespecify)
0 20 40 60 80 100 120 140
#Field Minimum Maximum Mean Std Deviation Variance Count
1What is your primarymode oftransportation? - SelectedChoice 1.00 6.00 1.24 0.89 0.78 146
Showing rows 1 - 7 of 7
#Field Choice Count
1Personal Vehicle 91.10%133
2Public Transit 3.42%5
3RideShare(Uber, Lyft, Taxi Service, etc.)0.68%1
4Bicycle 0.68%1
5Walking 3.42%5
6Other (pleasespecify)0.68%1
146
Q12_6_TEXT - Other (please specify)
Other (please specify)
Shared Car + Bike whenever I can.
13
Table 6. “How easy or difficult is it for you to get around Edina with
existing transportation options?” (N = 145)
Very
Difficult
Somewhat
Difficult
Somewhat
Easy
Very
Easy
10
(6.9%)
20
(13.8%)
32
(22.1%)
83
(57.2%)
Question 15: What year were you born? The average survey respondent was 45 years of age.
The oldest person to take the survey was 85, and the youngest person was 18.
Question 16: With which race/ethnicity do you identify? Select all that apply. The majority of
the 149 respondents who answered this question identify as non-Hispanic white
(108 responents). The second most frequent response selected (11 responses) was “Prefer to
describe (please specify).” Text responses included refusals to answer the question, other
variations of non-Hispanic white, and other political statements unrelated to the survey. Results
are reported in Table 7.
Table 7. “With which race/ethnicity do you identify? Select all that apply.” (N = 149)
Self-Identified Race/Ethnicity Respondents Percentage
Non-Hispanic White 108 72.5%
Prefer to describe (please specify) 11 7.4%
Latino/a, Hispanic, or Spanish Origin 6 4.0%
South Asian or Indian 5 3.4%
East Asian or Asian American 5 3.4%
Black, Afro-Caribbean, or African American 4 2.7%
Native American or Alaska Native 4 2.7%
Biracial or Multiracial 4 2.7%
Middle Eastern 1 0.7%
East African (e.g., Ethiopian (Oromo), Somali, Kenyan, Eritrean) 1 0.7%
West African (e.g., Liberian, Ghanian. Nigerian) 0 0%
Native Hawaiian or Alaska Native 0 0%
14
Question 17: Do you currently rent or own your home? Of the 145 respondents who answered
this question, 122 (84%) indicated that they own their home, and 23 (16%) indicated they rent.
Question 18: Do you live in single or multifamily housing? Of the 145 respondents who
answered this question, 117 (81%) indicated that they live in single-family housing, and 28
(19%) indicated they live in multifamily housing.
Question 19: What is your average annual household income range? Of the 139 respondents
who answered this question, the average respondent comes from a household earning in
excess of $150,000. Roughly half (68) of respondents come from households earning $100,000
or more annually. Responses to this question are shown in Figure 8.
Figure 8. What is your average annual household income range? (N = 139)
15
Question 20. Question 20 asked participants to enter their zip code via text box entry. 143
responses were received representing 17 different zip codes. The most commonly entered zip
code was 55435 (41 respondents, 28.7%), with 55436 (32 respondents, 22.4%), 55424 (27
respondents, 18.9%), 55439 (21 respondents, 14.7%) and 55410 (9 respondents, 6.3%) being
the next most common. All of these zip codes correspond to either Edina or Minneapolis.
Questions 21, 22 and 23. The final three questions in the survey allowed respondents to
indicate their willingness to be contacted to participate in a future focus group on EV car-
sharing service (yes or no), their desire to be entered into a drawing for a $25 Visa gift card (yes
or no), and their personal contact information if they chose “yes” for either Question 21 or 22.
This information was used to randomly select four respondents to receive gift cards, and will be
used in a later stage of this research project to contact potential focus group participants. The
results to these three questions are not included in this report.
Further Analysis of Survey Responses
Although the published survey was successful at gathering some public input on the topic of an
electric vehicle car-sharing service, the average (most likely) survey respondent was a 45-year-
old non-Hispanic white individual who owned a single-family home, had a household income in
excess of $150,000, drives a personal vehicle for a total weekly average of 140 miles, and finds
existing transportation options sufficient to get around in Edina.
While the limited respondent pool does not allow for easily generalizable conclusions, it is
instructive to consider how specific demographic groups answered key questions on the
survey. For example, a total of 30 respondents—or 21.7% of those who reported a race/ethnicity
in answer to Question 16—identified as other than non-Hispanic white. Figure 9 shows their
responses to Question 5, which asked, “If an electric vehicle sharing service were available to
you, would you use it?” Collectively, 15 respondents (50%) said they would not use such a
service, 10 respondents (33%) said they would use sch a service, and 5 respondents (16%) were
unsure.
Figure 10 considers responses to Question 5 based on whether respondents rent or own their
home (Question 17). While the responses among the homeowning group are similar to those of
the larger respondent pool, those who rent their home were more favorable to the proposed
electric vehicle sharing service, with more than 60% responding positively.
16
Figure 9. Responses to Question 5 by Race/Ethnicity (excluding non-Hispanic white) (N = 30)
Figure 10. Responses to Question 5 by Homeownership Status (N = 145)
17
Figure 11 considers responses to Question 5 based on household income (Question 19),
specifically the 39 respondents who reported an income below Edina’s median household
income of $108,576. Again, while the limited respondent pool does not allow for statistically
significant conclusions, an interesting trend exists among the three respondent groups whose
household incomes are between $25,000 and $74,999. Among each of these groups, more
participants responded positively than negatively or with uncertainty about whether or not they
would use an electric vehicle sharing service. This trend does not occur among survey
respondents with annual incomes between $75,000 and $99,999.
Figure 11. Responses to Question 5 by Household Income (N = 39)
Figure 12 considers responses to Question 5 by respondents’ primary mode of transportation
(Question 12). While only 13 respondents (28%) indicated their primary mode of transportation
was something other than a personal vehicle, this group was more favorably disposed to using
an electric vehicle sharing service. Among those who indicated their primary mode of
transportation was a personal vehicle, 38 (29%) responded that they would use an electric
vehicle sharing service, 52 (39%) responded that they would not, and 42 (32%) said they were
uncertain.
18
Figure 12. Responses to Question 5 by Primary Mode of Transportation (N = 146)
Figure 13 considers responses to Question 5 based on how easy or difficult respondents report
it is to get around Edina with existing transportation options (Question 14). Among those 30
respondents who indicated they experienced some difficulty in using Edina’s existing
transportation options for getting around, 11 (36%) indicated that they would use an electric
vehicle sharing service, while 5 (16%) responded that they would not use such a service, and 14
(46%) responded that they were uncertain. Those who responded most favorably to an electric
vehicle sharing service were those who indicated that it was “Somewhat Easy” to get around
with existing transportation options, with 19 (59%) of the 32 respondents in this group
indicating that they would make use of an electric vehicle sharing service.
Although more than half of survey respondents (57%) indicated that it was “very easy” to get
around Edina with existing transportation options, it is instructive to consider responses to
Question 14 based on survey participants’ answers to other questions on the survey. For
example, Figure 14 breaks down responses based on participants’ primary mode of
transportation (Question 12). Those who primarily use personal vehicles tend to find getting
19
around Edina “very easy,” as do roughly 40 percent of walkers. Those who rely on bicycles,
public transit, or ride sharing tended to view getting around Edina as “Somewhat Easy” or
“Somewhat Difficult.”
Figure 13. Responses to Question 5 by Reported Ease of Getting Around Edina (N = 132)
Figure 14. Responses to Question 14 by Primary Mode of Transportation (N = 146)
20
Considering responses to Question 14 based on household income (Question 19) is also
informative. Figure 15 shows results for how easy or difficult it is to get around Edina by household
income, excluding those respondents belonging to income brackets that exceed Edina’s
median of $108,576. Getting around Edina with existing transportation options is most difficult
for those with household income ranges of $0–$24,999 and $25,000–$39,999.
Figure 15. Responses to Question 14 by Household Income (N = 39)
Finally, we considered responses to Question 14 based on homeownership status (Question
17). Figure 16 suggests that for both renters and homeowners, existing transportation options
generally make it somewhat or very easy to get around Edina. However, renters report more
difficulty getting around Edina than do homeowners, and are less likely to respond that doing
so is “very easy.”
Limitations
While the results of this survey provide some insight into public perspectives about an electric
vehicle sharing service, there are a number of limitations to the present study. First, the
relatively limited number of total survey participants (193) does not allow for statistically
significant conclusions to be drawn from the data. The analyses and conclusions drawn here are
indicative of the perspectives of the sample only. Future research efforts and sustainability-
21
related initiatives made on behalf of the City of Edina should therefore carefully consider a
broader range of public input before conclusions are drawn or policy decisions are made.
Figure 16. Responses to Question 14 by Homeownership Status (N = 145)
As previously noted, most survey participants also belonged to a rather narrow demographic,
largely missing the perspectives of historically marginalized groups such as low-income
residents, renters, and people of color. According to our analysis, the average survey
participant is a 45-year-old non-Hispanic white homeowner living in a household earning in
excess of $150,000 annually. The average survey participant generally owns a personal vehicle
and drives it 140 miles on a weekly basis and finds existing transportation options in Edina to
be sufficient for their needs. To ensure equitable access to transportation options, future survey
or focus group activities should center participants who belong to demographic groups not
well represented in this survey, particularly those groups the City of Edina hopes or believes
would most benefit from an electric vehicle sharing service.
22
Finally, while survey Question 5 was intended to assess how likely respondents were to use an
electric vehicle sharing service, the question itself may not accurately reflect an individual’s
likelihood of using such a service. Question 5 did provide respondents with a brief description
of how such a service would work, with the intention of giving survey participants the necessary
background knowledge to answer the question, “If an electric vehicle sharing service were
available to you, would you use it?” However, this description may not have provided the
necessary baseline information for participants to respond to the question. Roughly one-third
of respondents (50) were uncertain if they would use such a service. Of those respondents,
when asked “Why are you unsure if you would use an electric vehicle sharing service?” 24%
responded that they were uncertain how a car-sharing service would work. In short, there is
likely a significant lack of understanding surrounding the topic. Given more precise information
about how an electric vehicle sharing service would operate in Edina, it is highly probable that
those 50 “uncertain” respondents would have been more decisive in their answer to Question
5.
Conclusions, Recommendations, and Next Steps
Regarding the public desirability of an electric vehicle car sharing service, the results of the
Electric Vehicle Sharing Service Survey are inconclusive. Among the 150 collected responses to
the question “If an electric vehicle sharing service were available to you, would you use it?”
31.3% of respondents answered that they would make use of the service, 35.3% answered that
they would not, and 33.3% answered that they were unsure. Given this close split among
responses and the homogeneity among survey respondents, we are unable to draw
conclusions on the relative extent of public interest in or support for an electric vehicle sharing
service.
Future research and planning efforts by the City and the Humphrey capstone group that will
continue this research in spring 2023 should include conducting focus groups to gather more
detailed and comprehensive feedback on an EV car-sharing service in Edina. Focus group
recruiting efforts should center on underrepresented groups of various racial, economic, and
transportation-burdened demographics to capture a more diverse set of insights and
perspectives. This would help to better determine the relative degree of support for an EV car-
sharing service. Introducing focus group participants to the details of how an EV sharing service
would operate in Edina would also elicit more useful responses.
In addition, we recommend that Edina and the Humphrey capstone group consider drafting a
communication plan for educating the public about EVs and car sharing services. The results of
23
our survey suggest that there is room to increase public understanding about EVs and car-
sharing services, which in turn can increase confidence in and support for their use.
Finally, another next step is to identify areas for EV charging stations that align with those
heavily visited areas of the city consistent with the responses to Question 3. The City should
consider pragmatically aligning charging stations with existing municipal infrastructure.
24
Annotated Bibliography
To better understand what demographic characteristics or other factors might influence use of electric
vehicle sharing services, as well as how to best to solicit from survey respondents their opinions about
such a service, our team conducted an abbreviated literature review on the topic. We used a
combination of the following keywords in Google Scholar and the University of Minnesota Libraries
database to understand existing electric vehicle sharing survey methods: “EV” + “car sharing” +
“surveys” + “public” + “opinion poll.” A search on these terms yielded the following relevant articles:
Paundra, J., Rook, L., van Dalen, J., & Ketter, W. (2017). Preferences for car sharing services: Effects of
instrumental attributes and psychological ownership. Journal of Environmental Psychology, 53, 121–130.
https://doi.org/10.1016/j.jenvp.2017.07.003.
Paundra et al. (2017) investigate how the price, parking convenience, and type of car influence
psychological ownership on peoples’ intentions to use a car-sharing service. These factors are
moderated by "psychological ownership" - the amount of nonlegal ownership someone feels they have
towards an object they're sharing, with more ownership with more perceived control. For people with
low psychological ownership, price was important in choosing whether or not to use a car sharing
service. For those with high psychological ownership, price was not as important. They also tended to
prefer private cars, regardless of the low price of a shared car. Both high and low psychological
ownership didn't affect parking convenience, but people prefer car sharing services that are nearby.
Additionally, people are more willing to pay more for the environmental benefit of EVs.
The researchers’ findings have practical implications for marketing strategy for car sharing
services. They conducted their experiment online with a sample of 493 Dutch participants (308 men, 183
women, and 2 "unspecified").
Efthymiou, D., Antoniou, C., & Waddell, P. (2013). Factors affecting the adoption of vehicle sharing
systems by young drivers. Transport Policy, 29, 64–73. https://doi.org/10.1016/j.tranpol.2013.04.009.
An online survey using Google Forms was conducted in Greece to examine the perception and attitude
of people in Greece, toward car and bike-sharing services. Their results suggest that respondents with
annual income between 15,000 and 25,000 Euros are more likely to join car sharing or bike sharing
services. These services mainly attract folks who use public transit, while those who walk as the main
mode of transportation mainly prefer bike sharing. Those aged 26–35 years are more reluctant than
younger. The more environmentally conscious are also more likely to join car sharing.
At the time in 2013, Greece had almost no car sharing services. The paper also talks about
various sampling biases. The survey is structured in four parts: (1) questions about the respondents'
travel patterns and their satisfaction, (2) questions about car and bike sharing systems, (3) questions
about the perception of the importance of factors for bike sharing and car sharing adoption, (4)
demographics. The target audience was 18-35 years old, with 233 survey respondents. The researchers
indicate that the survey results are not representative of Greece's population but skewed towards that
age group due to them being the most likely users of car sharing, and the digital delivery of the survey.
Mounce, R., & Nelson, J. D. (2019). On the potential for one-way electric vehicle car-sharing in future
mobility systems. Transportation Research Part A: Policy and Practice, 120, 17–30.
https://doi.org/10.1016/j.tra.2018.12.003.
The authors discuss in this paper how one-way car sharing services have the potential to become
25
important sources of transportation in cities. The authors point out the following key benefits:
• One-way car sharing gives travelers the opportunity to use other transportation methods in
conjunction with car sharing.
• Car sharing additionally gives travelers the choice to avoid having to return to the same pick- up
location, should they need that option.
• Car sharing is a part of a collection of traffic management strategies to manage problems
associated with city traffic.
• Car sharing helps travelers voluntarily shift away from individual car ownership, promoting a
better integrated and improved public transit system.
• Public transit options in suburban areas
• Better air quality
• Reduced pressure on parking
• Potential use-cases of one-way car sharing services include:
• One-way trips within city centers, which will generally be short and will be for a variety of trip
purposes, such as commuting, running errands, visiting places for leisure activity.
• Beginning and ending parts of the trip in conjunction with other modes. These first and last
journey legs will mainly be between travelers’ homes and suburban transport interchanges but
could also be on business parks and campuses.
The success of one-way electric vehicle car-sharing services will depend on policies relating to their
operation as well as to other aspects of the transport system. For example, low emission zones in city
centers, which will make electric vehicle car-sharing more attractive compared with running a
conventional car, which would not be permitted to enter these zones. They also suggest restricting
conventional and larger vehicle access to the most central areas of the city. If there were lightweight
electric vehicles designed specifically for one-way car-sharing in these areas, these would be an
attractive option for getting around city centers.
The authors also outline major current trends in mobility, which include: a decline of car
ownership in developed countries, a rise of electric vehicle ownership, new ridesharing and car-sharing
services, and working from home becoming more common (it should be noted that this paper was
published before the COVID-19 pandemic).
Yu, A., Pettersson, S., Wedlin, J., Jin, Y., & Yu, J. (2016). A user study on station-based EV car sharing in
Shanghai. EVS29 International Battery, Hybrid and Fuel Cell Electric Vehicle Symposium.
https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1159793&dswid=-5353.
This study was done to collect knowledge of potential EV car-sharing users and search market
opportunities in Shanghai, China for the service “EVCARD.” Researchers conducted phone and in-
person interviews for pilot testing, and the main online survey. They interviewed 6 people (5 male and 1
female) by phone asking them 15 questions taking about 20 minutes each, and 15 people were
interviewed in person for 5-10 minutes each. The main online survey had 28 questions, requiring about
15 minutes to complete. Five themes were included in the questionnaire: demographics, current travel
pattern, interests in using EVCARD and value creation (for example, saving time or obtaining a sense of
personal gratification), driving needs, and resource and payment method. The survey had 497
respondents.
Over 38% (expressed interest in EVCARD and 35% (of respondents held neutral opinions.
Participants expressed that convenience of use, such as easy booking, was the most important criterion
for new customers to start using the service. This feature was considered even more crucial than
26
economic benefits. Car-sharing was less appealing in downtown Shanghai versus its suburbs. Younger
respondents expressed more interest. This paper did not include the exact questions they asked of
respondents.
Caulfield, Brian, and James Kehoe. “Usage Patterns and Preference for Car Sharing: A Case Study of
Dublin.” Case Studies on Transport Policy, vol. 9, no. 1, 2021, pp. 253–259.,
https://doi.org/10.1016/j.cstp.2020.12.007.
The authors of this paper examined the usage of a car sharing service in Dublin, Ireland with the service
Yuko. They recorded 401 responses to a 25-question survey sent to 2007 Yuko subscribers (a 19.98%
(response rate). The research suggested that the more trips a user makes, the more likely they are to
take quicker and shorter trips. Those who rarely make a booking make a longer journey when they do so.
The researchers found that users are generally young males, bookings tend to be much longer on the
weekends, and the majority of members do not currently own a car. They found that members don’t use
car sharing as a means of commuting, but as a way to get around for a variety of reasons outside of their
regular commute. The findings of the paper show that only a small number of users had sold their car
since joining the service, mainly because they did not own one to begin with. The lower cost compared
to owning a car is a large motivation for using car sharing services among survey respondents. A small,
but not negligible, portion of people suggested via responses that they sold one or two cars after using
car share services.
Johnson, Lily. Northwest Regional Sustainable Development Partnership, 2021, Feasibility Report:
Electric Vehicle Car-Sharing Program for Use by Low- and Mid-Income Communities in North-Central
Minnesota, USA.
The researcher of this project studied the feasibility of an electric rural vehicle sharing program in north
central Minnesota including the counties of Beltrami, Clearwater, Hubbard, Lake of The Woods, and
Mahnomen. The study was a product for the Headwaters Regional Development Commission, which is a
MnDOT funded program to improve accessibility and mobility for transportation disadvantaged
individuals. The author gave a list of recommendations for next steps, organized in the following
categories: cost, ease of use, education, funding, infrastructure, insurances and licenses, marketing,
outreach, payment, policy, programming, public awareness, range anxiety, ride and drive events,
technology, and for the vehicles. The author gave an online survey that had 36 respondents. Notable
and relevant survey questions and their visualized results are given in Appendix Section E.
Jenn, Alan, et al. “New Mobility Service Users' Perceptions on Electric Vehicle Adoption.” International
Journal of Sustainable Transportation, vol. 12, no. 7, 2018, pp. 526–540.,
https://doi.org/10.1080/15568318.2017.1402973.
A team of researchers from Stanford, UC Davis, and Toyota Research Institute of North America
designed two online surveys to better understand car-sharing and ride-hailing services, focusing on
electric vehicle adoption and usage. Survey A on car sharing had 2100 respondents and Survey B on ride
sharing had 862 respondents.
The primary hypothesis of their study was confirmed: they found a positive relationship between new
mobility usage (both car-sharing and ride-hailing) and desire to purchase electric vehicles in the future.
They did not conclude whether there are causal effects of these services on the adoption of electric
vehicles based on the direct responses in the survey. Car-sharing and ride-hailing experiences with
electric vehicles were among the least selected reasons for purchasing an EV in the future. This agrees
with the conclusions of the most closely related study by Kim et al. (2015), which find characteristics of
27
the EV itself such as noise, speed, and comfort were more important than involvement with sharing
programs. They also found that among the survey respondents, new mobility services are an important
predictive indicator for future vehicle preference. Participating in an EV car sharing may lead a person to
feel more positively about EVs and more likely to purchase an EV. The following Likert scales were used
in this study’s survey:
! “I believe my actions can make a difference for the environment.”
! “I would switch to a different form of transportation if it would help the environment.”
! “It takes too much time and effort to do things that are environmentally friendly.”
! “It is pointless for me to try too hard to be more “green”, because I am just one person.”
! “I believe in doing more than my share to reduce our impact on the environment.”
! “I am reluctant to sacrifice to help the environment, if other people aren’t doing it too.”
28
Appendix A - Survey Questions
Question 1: This survey asks the community of Edina, Minnesota about environmental attitudes, general
transportation habits, and opinions of electric vehicles. Results from this survey will be used to assess the
opportunities for an electric vehicle sharing service in the City of Edina.
This survey is part of a project between the City of Edina Sustainability Division and the Resilient
Communities Project (RCP) at the University of Minnesota More information at www.rcp.umn.edu. By
completing this survey, you will have the option to have your name entered into a drawing to receive a
$25 Visa gift card.
Your participation in this survey is voluntary, and your responses will be kept anonymous. No personally
identifiable information will be associated with your responses in any reports of the data. If you decide
not to participate in this survey, or if you withdraw from participating at any time while taking the survey,
it will not affect any relationships you may have
with the City of Edina, the Resilient Communities Project, or the University of Minnesota. Tome esta
encuesta en español. (Links to the Spanish version of this survey) Sahankan ku qaado Soomaali. (Links to
the Somali version of this survey).
! I understand and want to continue
with the survey
! I do not wish to continue with the
survey
Question 1 serves as the introduction to the
survey as well as the first filter. If
participants answered that they do not wish
to continue, they would be skipped to the
end and the survey would end for them.
Question 2: Do you live or work in Edina?
This question filters out those who do not
work or live in Edina, as they were not our
target population. If participants answered
that they do not wish to continue, they
would be skipped to the end and the
survey would end for them.
Question 3: Please click on this map to
share the approximate locations of
destinations you travel to in Edina. You may
identify up to 10 locations. (Map seen at
29
right). To get an idea on the best places to site EV car sharing hubs and charging locations, we included
an interactive heat map on which participants can click or tap the locations to which they typically travel
in Edina.
Question 4: Please indicate if you agree or disagree with the following statements. The following is a
series of statements intended to get an idea of perceptions pertaining to EV car sharing. Participants
answered each statement on a Likert scale from “Strongly Agree” to “Strongly Disagree.”
1. "I believe my actions can make a difference to improve the environment."
2. "I believe that electric vehicles are beneficial for the environment."
3. "I would switch to a different form of transportation (like electric vehicle sharing) if it would help
the environment."
4. "I feel confident that some of my transportation needs could be met by an electric vehicle sharing
service."
5. "I would use an electric vehicle sharing service as part of my regular transportation
routine/commute."
6. “I feel confident in my ability to drive and navigate an electric vehicle.”
Question 5: Electric vehicle sharing services are usually subscription-based. Users of electric vehicle
sharing services become members of the program, and then pay to use a vehicle when they need it.
Users are not responsible to pay for fuel, insurance or maintenance of a carshare vehicle. “Hub” or
“round trip” electric vehicle sharing services require a user to return a vehicle to a certain location (like a
specific parking spot, or a charging point/charging hub) at the end of the rental period. “Free-floating”,
“zonal” or “one-way” electric vehicle sharing services do not require a vehicle to be returned to a certain
location at the end of a rental period and allow users to “drop off” the vehicle anywhere within a
designated zone. If an electric vehicle sharing service were available to you, would you use it?
! Yes
! Maybe/I’m not sure
! No
Question 6: How would you use an electric vehicle sharing service? Select all that apply. With this
question, we wanted to survey the general ways Edina residents and workers would use a car sharing
service if one was available. Respondents were taken to this question if they answered yes to Question 5.
The options were:
! Short trips (going to the grocery store, running errands, going to worship service, etc.)
! Medium trips (going to work, going to another city in the metro area, etc.)
! Long trips (leaving the metro area, traveling to other parts of the state, etc.)
! Other (Please specify) [Text Box Entry]
30
Question 7: Why are you unsure if you would use an electric vehicle sharing service? Respondents were
taken to this question if they selected maybe/I’m not sure for Question 5.
! I don’t feel confident driving an electric vehicle
! I don’t drive
! I don’t understand how a carshare service works
! I don’t understand how a carshare service can meet my needs
! Other (Text Box Entry)
Question 8: Why would you not use an electric vehicle sharing service? (Select all that apply).
Respondents were taken to this question if they selected no to Question 5.
! I don’t feel confident driving an electric vehicle
! I don’t drive
! I don’t understand how a carshare service works
! I don’t understand how a carshare service can meet my needs
! Other (Text Box Entry)
Question 9: If an electric vehicle sharing service were available, which of the following are important to
you? (Select all that apply). With this question, we were getting an idea of participants’ priorities for a car
sharing service. The distribution of responses will help inform how this project would be implemented.
! Price (affordability) of the electric vehicle sharing service
! Convenience (location of vehicles, service area) of the electric vehicle sharing service
! Types of vehicles offered
! Other (please specify) [Text Box Entry]
Question 10: How much would you be willing to pay per trip to use an electric vehicle car sharing
service? For reference: it costs a typical car owner about $5.00 to operate a vehicle for five miles
(accounting for fuel, insurance, maintenance, etc.). It costs about $2.50 to ride a public bus in Edina.
(Sliding scale of $0-100). Respondents who answered on Question 9 that price is important to them are
given this question.
Question 11: How many minutes would you be willing to walk to/from a charging point/charging hub of
an electric vehicle sharing service? [Sliding scale of 0-60 minutes]. Based on the existing literature,
residents’ geographical access to a car sharing hub impacts how likely they are to use such a service.
Along with Question 3 containing the heat map, this question helps inform where Edina would put hubs.
Respondents who answered on Question 9 that convenience is important to them are given this question.
31
Question 12: What is your primary mode of transportation?
! Personal Vehicle
! Public Transit
! Ride Share (Uber, Lyft, Taxi Service, etc.)
! Bicycle
! Walking
! Other (Please specify) [Text Box Entry]
Question 13: On average, how many miles would you say you drive per week? (Slider indication of 0-500
miles). This question helps inform the feasibility of Edina residents and workers using an EV car sharing
service. Both the actual mileage of an EV and the perceived mileage impact how people drive EVs, both
privately and by sharing. Respondents who answered in Question 12 that their personal vehicle is their
primary mode of transportation are given this question.
Question 14: How easy is it for you to get around Edina with existing transportation options? (Likert
Scale: Very Easy – Very Difficult). Respondents who answered in Question 12 any option other than
“personal vehicle” are given this question.
Question 15: What year were you born? (Text Box Entry). Those who were given Question 14 are also
given this question.
Question 16: To which race/ethnicity do you identify? Select all that apply. We included this question to
connect race with income and other variables in this survey to help inform ways that the City could
implement an EV car sharing service in an equitable way. We included a longer list of options to better
capture identities that typical survey race categories do not capture. The options included:
! Black, Afro-Caribbean, or African American
! East African (e.g. Ethiopian (Oromo), Somali, Kenyan, Eritrean)
! West African (e.g. Liberian, Ghanian, Nigerian)
! Latino/a, Hispanic, or Spanish Origin
! South Asian or Indian
! Middle Eastern
! East Asian or Asian-American
! Native American or Alaska Native
! Native Hawaiian or Other Pacific Islander
! Non-Hispanic White
Question 17: Do you currently rent or own your home?
! I rent my home
! I own my home
32
Question 18: Do you live in single or multifamily housing?
! Single family housing
! Multifamily housing (2+ units in my building).
Question 19: What is your average annual household income range?
! $0 - $24,999
! $25,000 - $39,999
! $40,000 - $54,999
! $55,000 - $74,999
! $75,000 - $99,999
! $100,000 - $124,999
! $125,00 - $149,999
! $150,000 or more
Question 20: What is the zip code of your primary address? (Text Box Entry)
Question 21: Would you be interested in participating in a future focus group on electric vehicle car
sharing in Edina?
Question 22: Would you be interested in being considered for one of four (4) $25 Visa gift cards?
This answer was given to all respondents.
Question 23: Please enter your first and last names, and an email address or phone number. This
information will not be used for any purpose other than to contact you if you are selected to participate
in a focus group or have been chosen in a drawing for a $25 Visa gift card. Your name, email address,
and phone number will not be associated with any of the answers you have provided to this survey.
Respondents who answered Yes to Question 22 were given this question.
33
Appendix B - Survey Logic Model
Proposed Questions for Electric Vehicle Car Sharing Survey – City of Edina, Minnesota
This survey asks the community of Edina, Minnesota about environmental attitudes, general transportation habits, and opinions of electric vehicles. Results from this survey will be used to assess the opportunities for an electric vehicle sharing service in the
City of Edina.
This survey is part of a project between the City of Edina Sustainability Division and the Resilient Communities Project (RCP) at the University of Minnesota More information at www.rcp.umn.edu.
By completing this survey, you will have the option to have your name entered into a drawing to receive a $25 Visa gift card.
Your participation in this survey is voluntary, and your responses will be kept anonymous. No personally identifiable information will be associated with your responses in any reports of the data. If you decide not to participate in this survey, or if you withdraw from participating at any time while taking the survey, it will not affect any relationships you may have with the City of Edina, the Resilient Communities Project, or the University of Minnesota. Tome esta encuesta en español. (Links to Spanish version of this survey) Sahankan ku qaado Soomaali. (Links to Somali version of this survey.)
I understand, and want to continue with the survey.
Please indicate if you agree or disagree with the following statements. (Likert Scale: Strongly Agree – Strongly Disagree) 1.) "I believe my actions can make a difference to improve the environment."
2.) "I believe that electric vehicles are beneficial for the environment." 3.) "I would switch to a different form of transportation (like electric vehicle sharing) if it would help the
environment."
4.) "I feel confident that some of my transportation needs could be met by an electric vehicle sharing service."
5.) "I would use an electric vehicle sharing service as part of my regular transportation routine/commute." 6.) “I feel confident in my ability to drive and navigate an electric vehicle.”
If an electric vehicle sharing service were available, which of the following are important to you? (Select all that apply)
-Price (affordability) of the electric vehicle sharing service
-Convenience (location of vehicles, service area) of the electric vehicle sharing service
-Types of vehicles offered
-Other (please specify) [Text Box Entry]
If Price (affordability) of the
electric vehicle sharing
service
If Convenience (ease of
access) of the electric vehicle
sharing service
AND | OR
If not Price (affordability) of the electric vehicle
sharing service and Convenience (ease of access) of
the electric vehicle sharing service How much would you be willing to pay per trip to use an electric vehicle car sharing service?
For reference: it costs a typical car owner about $5.00 to operate a vehicle for five miles (accounting for
fuel, insurance, maintenance, etc). It costs about $2.50 to ride a public bus in Edina.
(Slider Indication)
How many minutes would
you be willing to walk to/from a charging
point/charging hub of an
electric vehicle sharing
service? (Slider Indication)
Electric vehicle sharing services are usually subscription-based. Users of electric vehicle sharing services become members of the program, and then
pay to use a vehicle when they need it. Users are not responsible to pay for fuel, insurance or maintenance of a carshare vehicle. “Hub” or “round
trip” electric vehicle sharing services require a user to return a vehicle to a certain location (like a specific parking spot, or a charging point/charging
hub) at the end of the rental period. “Free-floating”, “zonal” or “one-way” electric vehicle sharing services do not require a vehicle to be returned to a
certain location at the end of a rental period and allow users to “drop off” the vehicle anywhere within a designated zone.
If an electric vehicle sharing service were available to you, would you use it?
Yes, I would use an electric vehicle sharing service. Maybe/I’m not sure if I would use an electric vehicle sharing
service.
No, I
would not
use an
electric
vehicle
sharing
service.
Why would you not use an electric vehicle sharing service? (Select all that apply) - I don’t feel confident driving an electric vehicle
- I don’t drive - I don’t understand how a carshare service works - I don’t understand how a carshare service can
meet my needs - Other (Text Box Entry)
How would you use an electric vehicle sharing service? Select all that apply. - Short trips (going to the grocery store, running errands, going to worship service, etc.)- Medium trips (going to work, going to another city in the metro area, etc.) - Long trips (leaving the metro area, traveling to other parts of the state, etc.) - Other (Please specify) [Text Box Entry]
Do you live or work in Edina? I do not live or work in
Edina
I live in Edina I work in
Edina
I live and
work in Edina
Please click on this map to share the approximate locations of destinations you travel to
in Edina. You may identify up to 10 locations. (Heat Map Analysis, Edina)
END SURVEY
CONTINUED ON NEXT PAGE
Why are you unsure if you would use an electric vehicle sharing service? - I don’t feel confident driving an electric vehicle - I don’t drive - I don’t understand how a carshare service works - I don’t understand how a carshare service can meet my needs - Other (Text Box Entry)
I do not wish to continue with the survey
Proposed Questions for Electric Vehicle Car Sharing Survey – City of Edina, Minnesota
What is your primary mode of transportation?
-Personal Vehicle
-Public Transit
-Ride Share (Uber, Lyft, Taxi Service, etc.)
-Bicycle
-Walking
-Other (Please specify) [Text Box Entry]
If Personal Vehicle
/
All Else
On average, how many miles
would you say you drive per
week? (Slider Indication)
How easy is it for you to get around Edina with existing transportation options? (Likert Scale: Very Easy –
Very Difficult
Do you live in single or multifamily housing?
-Single family housing
-Multifamily housing (2+ units in your building)
To which race/ethnicity do you identify? Select all that apply. - Black, Afro-Caribbean, or African-American
- East African (e.g. Ethiopian (Oromo), Somali,
Kenyan, Eritrean)
- West African (e.g. Liberian, Ghanian, Nigerian)
- Latino/a, Hispanic, or Spanish Origin
- South Asian or Indian
- Middle Eastern
- East Asian or Asian-American
- Native American or Alaska Native
- Native Hawaiian or Other Pacific Islander
- Non-Hispanic White
- Biracial or Multiracial
-Prefer to describe (please specify)
What year were you born? (Text Box Entry)
Do you currently rent or own
your home?
-I rent my home
-I own my home
CONTINUED FROM LAST PAGE
CONTINUED ON NEXT PAGE
Proposed Questions for Electric Vehicle Car Sharing Survey – City of Edina, Minnesota
What is your average annual household income range?
-$0 - $24,999-$25,000 - $39,999
-$40,000 - $54,999-$55,000 - $74,999
-$75,000 - $99,999-$100,000 - $124,999
-$125,00 - $149,999
-$150,000 or more
What is the zip code
of your primary
address? (Text Box
Entry)
Would you be interested in
participating in a future focus
group on electric vehicle car
sharing in Edina?
Yes
END SURVEY Please enter your first and last names, and an email address or phone number.
This information will not be used for any purpose other than to contact you if
you are selected to participate in a focus group or have been chosen in a drawing for a $25 Visa gift card. Your name, email address, and phone
number will not be associated with any of the answers you have provided to this survey.
CONTINUED FROM LAST PAGE
If no to both Would you be interested in participating in a future focus group
on electric vehicle sharing in Edina? and Would you be interested in being
considered for one of four (4) $25 Visa gift cards?
No
No Yes
Would you be interested in being considered for one of
four (4) $25 Visa gift cards?
If yes to either Would you be interested in participating in a future focus group
on electric vehicle sharing in Edina? or Would you be interested in being
considered for one of four (4) $25 Visa gift cards?
OR
37
Appendix C - Map of Edina - Heat Map Results Omitted
38
Appendix D - Map of Edina - Heat Map Results Included
39
Appendix E - Survey Results From Johnson (2021)
The following results are from Johnson’s 2021 report “Feasibility Report: Electric Vehicle Car-
Sharing Program for Use by Low- and Mid-Income Communities in North-Central Minnesota,
USA.”
40
41
42
RCP.UMN.EDU
330 HHHSPA, 301 19th Avenue South, Minneapolis, MN 55455 | 612-625-1551
The University of Minnesota is an equal opportunity educator and employer.
This publication/material is available in alternative formats upon request. Direct requests to cura@umn.edu or 612-625-1551.
Printed on recycled and recyclable paper with at least 10 percent postconsumer waste material.
Feasibility of an Electric Car-Sharing Service in a
Suburban Environment:
Team Best Practices
Fall 2022
Prepared by
Jacob Bransky, Jackson Cade, Jacob Margolis, and
Spencer Ziegler PA 5232/CEGE 5212: Transportation
Planning, Policy, & Deployment
Faculty Advisor
Frank Douma, Humphrey School of Public Affairs
Prepared in Collaboration with
Grace Hancock, Sustainability Manager, City of Edina
The project on which this presentation is based was completed in collaboration with
the City of Edina as part of a 2022–2023 Resilient Communities Project (RCP)
partnership. RCP is a program at the University of Minnesota’s Center for Urban and
Regional Affairs (CURA) that connects University faculty and students with local
government agencies in Minnesota to address strategic projects that advance local
resilience, equity, and sustainability.
The contents of this report represent the views of the authors, and do not
necessarily reflect those of RCP, CURA, the Regents of the University of Minnesota,
or the City of Edina.
This work is licensed under a Creative Commons Attribution-
NonCommercial 3.0 Unported License. To view a copy of this
license, visit www.creativecommons.org/licenses/by-nc/3.0/
or send a letter to Creative Commons, 444 Castro Street,
Suite 900, Mountain View, California, 94041, USA. Any reproduction, distribution, or
derivative use of this work under this license must be accompanied by the following
attribution: “Produced by the Resilient Communities Project (www.rcp.umn.edu) at the
University of Minnesota. Reproduced under a Creative Commons Attribution-
NonCommercial 3.0 Unported License.”
This publication may be available in alternate formats upon request.
Resilient Communities Project
University of Minnesota
330 HHHSPA
301—19th Avenue South
Minneapolis, Minnesota 55455
Phone: (612) 625-7501
E-mail: rcp@umn.edu
Web site: http://www.rcp.umn.edu
The University of Minnesota is committed to the policy that all persons shall have equal access to its programs,
facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status,
disability, public assistance status, veteran status, or sexual orientation.
Best Practices for Car-Sharing in a
Suburban Environment
Jacob Bransky, Jackson Cade, Jacob Margolis, Spencer Ziegler
2
Table of Contents
Introduction 3
Service Model 4
Car-Sharing Models 4
5
6
7
Station-Based
Free-Floating
Mixed Method
Peer-to-Peer 10
10Business Models
Case Studies 11
12
12
13
California Bay Area
Portland Metro Suburbs
Northeast Suburbs
Metro Vancouver Apartments 13
Existing Services within the Twin Cities 14
14
15
Hourcar
Evie
Multifamily Project 15
Recommendations and Conclusions 16
3
Introduction
The City of Edina is in a period of change and reflection. This reflects the ongoing change that
the entire world is forced to go through as we grapple with the on-going, crippling effects of the
man-made climate catastrophe.1 Transportation is a significant driver of the climate catastrophe;
it is the number one emitter of greenhouse gasses nationwide and the second highest emitter in
Minnesota.2 Edina’s climate action plan calls for a doubling of public transit ridership and a 7%
decrease in single-occupancy vehicle miles traveled.3 To that end, a vehicle-sharing system may
be highly effective at making progress towards those goals. A car-sharing system has been shown
to have the potential to increase mobility, decrease car ownership, and a decrease in vehicle miles
traveled.4 In this report, we examine what kinds of carshare models exist. We then discuss the
business model of car share before evaluating the current state of car-sharing systems in cities
with similar characteristics to Edina. Finally, we discuss the current state of carshare in the
greater Twin Cities area before offering our recommendations for a targeted carshare approach in
Edina.
4Susan Shaheen et al., “Shared Mobility Policy Playbook,” December 1, 2019, https://escholarship.org/uc/ item/9678b4xs.
3Department of Sustainability , Edina, MA, 2021,City of Edina Climate Action Plan.
2Minnesota Department of Transportation, 2022,SUSTAINABILITY REPORT, http://www.dot.state.mn.us/climate/mitigation.html. Accessed 2021.
1Leitzell , Katherine. “Climate Change Widespread, Rapid, and Intensifying.” IPCC, The Intergovernmental Panel on Climate Change , 2021,
https://www.ipcc.ch/2021/08/09/ar6-wg1-20210809-pr/.
4
Service Model
The decisions that an operator makes about the operational details of the service model they
provide exactly determines the traveler experience and use cases for the system For the purposes
of this report, the two most relevant models are the “Member Based” and
“Non-Member Based” service models.5 As the names imply, the former requires users to register
as members to use the service. The latter does not. Given that car-sharing services require
significant tracking of cars, verification of licensure, and a way to obtain the vehicle
electronically, member based service models are recommended.
A website or mobile application is required to do this. An application is almost essential
to register users, plan trips, aggregate multimodal information, find nearby hubs, access vehicles
and pay for trips.6 This can be exclusionary and have equity implications.7 Additional research
into the development of an application, subscription to an existing service, or consideration of a
viable alternative is recommended.
Car-Sharing Models
When considering the concept of car-sharing models, there are generally three main methods of
organizing or structuring an electric vehicle carshare. This report will focus on round-trip and
one-way, station-based services, as well as one way free-floating models. The inclusions on an
additional model, peer-to-peer (P2P) will be included in the analysis due to its prevalence in the
literature reviewed, and analysis conducted by our team. Through aggregating research statistics
on this topic, as of 2021, there are more than 4,100 cities offering car-sharing services. This is
roughly a 31% increase from 2019 when 3,128 cities in 59 countries were serviced by 236
carshare operators.8 The breakdown of services by model is shown in Figure 1.
8Sandra Phillips, “Carsharing Market & Growth Analysis 2019,” movmi (blog), July 10, 2019, https://movmi.net/ blog/carsharing-market-growth-2019/.
7Secure Technology Alliance Transportation Council & Association for Commuter Transportation. (2018). Multimodal Payments Convergence – Part
Two: Challenges and Opportunities for Implementation (pp. 1–8). Retrieved from Association for Commuter Transportation website:
https://www.securetechalliance.org/wp-content/uploads/Multimodal-Payments- Convergence-WP-Part-2-Final-Nov-2018.pdf
6Shaheen, S., Cohen, A., Zohdy, I., & Kock, B. (2016). Smartphone Applications to Influence Travel Choices: Practices and Policies (pp. 1–90).
Retrieved from U.S. Department of Transportation website: https://ops.fhwa.dot.gov/publications/fhwahop16023/fhwahop16023.pdf
5SAE International. (2018). Taxonomy and Definitions for Terms Related to Shared Mobility and Enabling Technologies (pp. 1–13). Retrieved fromhttps://saemobilus.sae.org/content/J3163_201809/
5
Figure 1:
During this time of expansion, cities like Edina remain underrepresented and
understudied in the research. While no model can be clearly identified as the correct model, due
to the absence of first-ring suburbs in the considerations of the literature, common themes
throughout existing literature allow for an outline of best practices to be developed.
When planning for a car-sharing service, it is important to consider the environment in
which it will operate to select the proper model. There is no one business model that fits all. The
best model depends on a variety of factors: the population density of the area, the goals of the
municipality, and the goals of the operator or private partner. Car sharing typically occurs
through onr of three main service models: round trip; one way station-based; and one way free-
floating.9
Station-Based
Station-based or hub-based systems require users to return the vehicle to a designated
station. A station is a designated parking area for car-sharing vehicles. This is not to be confused
with a “charging station,” which is often referred to as a “charger,” although for EV car shares,
parking stations generally have chargers. In round-trip car sharing, the car is picked up and
dropped off at the same station. For one way station-based car-sharing, the car is picked up and
dropped off at any of the established stations.10
10Shaheen, Susan, and Nelson Chan.Mobility and the Sharing Economy: Potential to Overcome First- and Last-Mile Public Transit Connections. 2016.
escholarship.org,https://doi.org/10.7922/G2862DN3.
9Bernard, Marie R., and Nicholas, Michael. “Success Factors for Electric Carsharing.”International Council on Clean Transportation,
https://theicct.org/publication/success-factors-for-electric-carsharing/.
6
Using Figure 2 as a reference, one way car-sharing trips can start or end among any of
the three stations, while roundtrip car-sharing requires the vehicle to start and end at the same
station. One way car-sharing can allow for increased flexibility and has the potential to further
enhance first- and last-mile connectivity.11 But this may also result in vehicles drifting to
popular destinations, creating an increased need for vehicle management. Rebalancing, or the
redistribution of vehicles, may be required if cars accumulate in one area causing a shortage in
another.12 The EVs cannot be rented while they are being rebalanced, so proper management is
vital to program success.
Free-Floating
While station-based models require cars to be picked up and dropped off at designated
stations, free-floating car-sharing enables shared vehicles to be picked up and dropped off
anywhere within a designated operating area. Free-floating electric car-sharing models most
often include hubs to charge the electric vehicles. Most, if not all, operators incentivize users to
park at the designated stations with monetary13 or time credits that are added to their account.14
It is not required, and with the help of the app, users can park on the street anywhere that is
legal, or at public charging stations within the designated free floating area, as seen in Figure 3.
11 Bernard, Marie R., and Nicholas, Michael. “Success Factors for Electric Carsharing.” International Council on Clean Transportation,
https://theicct.org/publication/success-factors-for-electric-carsharing/.
12 Geroliminis, N. (2015). An optimization framework for the development of efficient one-way car-sharing systems. European Journal of Operational
Research, 240(3), 718-733. https://doi.org/10.1016/j.ejor.2014.07.020
13 Shaheen, S., Cohen, A., Zohdy, I., & Kock, B. (2016). Smartphone Applications to Influence Travel Choices: Practices and Policies (pp. 1–90).
Retrieved from U.S. Department of Transportation website: https://ops.fhwa.dot.gov/publications/fhwahop16023/fhwahop16023.pdf
14 Where No Cars Go: Free-Floating Carshare and Inequality of Access: International Journal of Sustainable Transportation: Vol 11, No 6.
https://www.tandfonline.com/doi/full/10.1080/15568318.2016.1266425.
Figure 2:
7
Figure 3:
This also requires rebalancing, and the free-floating model is designed for one way trips.
The users can return the cars to the location they were taken from, but there is no requirement to
do so. Studies that have analyzed aggregated data from cities implementing free-floating models
show that, internationally, the key drivers of success for this model are small household sizes,
density, and days in operation15 In other words, on a household level, as household sizes
increase, adoption of the program decreases. On the macro level, as the population density and
longevity of the program increases, so too does the adoption rate.
Mixed Method
Figures 4 and 5 combine the two models for a mixed-method approach to car-sharing.
This method features a noncontiguous free-floating model with satellite stations that can serve as
beginning or end points for desired trips (Figure 4). It is also possible to have stations that are
reserved for vehicles owned by the carshare program within the free-floating area, which would
usually be served by charging stations accessible to the public (Figure 5). An example of this
could be free-floating zones around the densest areas in Edina (50th & France and Southdale) ,
and having satellite stations at public parks or private parking lots in the less dense areas of
Edina.16
16Susan Shaheen et al., “Shared Mobility Policy Playbook,” December 1, 2019, https://escholarship.org/uc/ item/9678b4xs.
15Bernard, Marie R., and Nicholas, Michael. “Success Factors for Electric Carsharing.”
8
Figure 4:
Figure 5:
When considering which service model may work best for a first-ring suburb like Edina,
it is important to keep in mind how the city’s infrastructure and population density may impact a
potential car-sharing program. For a free-floating service model to be practically functional,
there needs to be a density of seven charging stations per square kilometer, 1500 people per
square kilometer, and a city population greater than 100,000. If those requirements are not met, a
one way station-based service model is recommended for cities with broad service goals.17 If the
17Bernard, Marie R., and Nicholas, Michael. “Success Factors for Electric Carsharing.”
9
program’s goal is to target a specific group or neighborhood, then station-based service
models that operate round trip would be best suited for the setting. Considering the city of
Edina has a population of approximately 53,000 people, and broad goals for its users, a one-
way station-based model would be recommended. Figure 6 outlines a flow chart to visualize
this decision-making process.
Figure 6:
Following the flow-chart to reinforce key concepts, if the extent of the program Edina
intends to implement is narrowly targeted, then a station-based round-trip service model with
designated charging stations would be recommended. If the goal of the program is broader, we
must consider the charging infrastructure. Experts recommend that a density of seven charges per
square kilometer would enable free-floating car-share models if other factors are also present.18
Since Edina does not currently have that charging infrastructure density, one-way station-based
car-sharing models may be best suited for Edina. Edina currently does not have the charging
infrastructure density necessary to support a free-floating model. In the event Edina does develop
the required charging infrastructure, free-floating structures are still only viable in cities with
18 Vulog, “7 Key Ingredients for Carsharing Success,” n.d., https://info.vulog.com/7-key-ingredients-for- carsharing-success-new-edition.
10
population densities greater than 1500 people per square kilometer, and in cities with a population
greater than 100,000.19
Peer-to-Peer
There are also peer-to-peer (P2P) service models where a private company manages
transactions between users and providers--that is, those who own an asset, a car in this instance,
and those who require its services. Most privately owned vehicles sit idle over 90% of the day,20 so
adding them to a peer-to-peer network increases utilization overall. From a service-provider
perspective, P2P car-sharing alleviates upfront costs, so it is more economically viable to
bring to lower-density neighborhoods than traditional carsharing, but functions much like a
round-trip, station-based model.21
Business Models
Business models refer to the way in which the users and operators interact commercially. Three
relevant models worth considering are “business-to-consumer,”
“government-to-consumer,” and “peer-to-peer.” Business-to-consumer models rely on
subscriptions, memberships, and user fees that enable users to access business-owned and
-operated services. Government-to-consumer models offer similar services as business-to
consumer-models, but instead, the business provides services to a public agency. Those services
are then paid for by fees, per-transaction options, or other pricing models. Peer-to-peer provides a
platform that facilitates transactions between individuals. Personally owned and operated cars are
shared with those in need of service, and the platform takes a small transaction fee for assisting
customers.22
Considering that a one-way station-based model is the most likely to succeed in suburbs, a
mixture of business-to-consumer and government-to-consumer models is likely to be the most
successful.
22Shaheen, S., Cohen, A., Zohdy, I., & Kock, B. (2016). Smartphone Applications to Influence Travel Choices: Practices and Policies (pp. 1–90).
Retrieved from U.S. Department of Transportation website: https://ops.fhwa.dot.gov/publications/fhwahop16023/fhwahop16023.pdf
21Shaheen, Susan et al.Shared Mobility Policy Playbook.https://escholarship.org/uc/item/9678b4xs. Accessed 18 Dec. 2022.
20 “Cars Are Parked 95% of the Time”. Let’s Check!https://www.reinventingparking.org/2013/02/cars-are-parked-95-of-time-lets-check.html. Accessed
19 Dec. 2022.
19Bernard, Marie R., and Nicholas, Michael. “Success Factors for Electric Carsharing.”
11
Case Studies
Looking at the different car-sharing models, patterns emerge regarding those that work best in
suburban areas. Models with lower capital and operating costs are most effective in typical
suburban environments. Managed car sharing in suburbs is often focused on nodes that generate
large numbers of trips.
Mobility hubs have proven to be successful places for car sharing in examples from
Germany, Illinois, California, and Oregon. In these examples, mobility hubs have been placed
near public transit stops and offer a range of options for users to complete their trip. Car share,
ride share, bike share, and scooter share are paired with more dense development to help solve
first/last mile problems for transit users. Mobility hubs work better when the transit and mobility
hub features are paired on the same fare system. Success has been observed in areas that are
walkable, safe for bicyclists, and have high parking costs. In these examples, a managed hub-
based system is used to operate the car share. This model provides a high level of service while
also keeping operating costs lower.
Providing car share in multifamily development projects is another model seen in the
Twin Cities23 and Vancouver. This model partners the car share provider with developers who
provide spaces for car share. The developer can advertise the system as an amenity and, with a
flexible zoning code in place, can request that some zoning requirements (for example, minimum
off-street parking requirements) be waived to lower their project cost. These systems require less
maintenance by the car-share provider because each trip must start and end at the apartment’s
car-share hub.
Car share has become an option in suburban communities with colleges and universities
in Maryland,24 New Jersey,25 and North Carolina.26, 27 Car sharing in these circumstances provides
a mobility option for the large proportion of college students who do not own a car. This is a
valuable service in areas with low walkability and bikeability for students to complete daily
tasks. The team was unable to find research specifically on a school setting for car share, but
many implementations of hubs have occurred at suburban colleges or universities.
27 “Shared Mobility Mapping Tool.”SUMC | Mapping Shared Mobility, Shared Use Mobility Center, http://maps.sharedusemobilitycenter.org/sumc/.
26 Cmsadmin. “Zippy Campus Additions.”Inside UNC Charlotte, UNC Charlotte, 25 Apr. 2019,
https://inside.charlotte.edu/newsletter-stories/zippy-campus-additions.
25 “Rutgers University Car Share.”Zipcar, Zipcar, https://www.zipcar.com/universities/rutgers-university.
24 “Carshare (Zipcar).”UMD DOTS, University of Maryland, https://transportation.umd.edu/sustainable-transportation/carshare-zipcar.
23https://hourcar.org/multifamily/
12
Peer-to-peer car-sharing examples have also found success in low-density and low-
connectivity areas. These models are low maintenance as most work is done by the car owner.28
This system has seen widespread adoption in more locations than the examples above. Peer-to-peer
car-sharing can provide alternative income streams for car owners during the large swaths of time
their vehicles remain parked. This system is already being used by Edina residents across the city.
California Bay Area
The California Bay Area suburbs provide a case study of a car-share system that initially
failed, but which has become more stable during the past decade. An original car-share pilot in the
early 2000s partnered with employers to help solve the first/last mile problem of employees
traveling by Caltrains to Silicon Valley and by BART to Dublin-Pleasonton and Livermore
Stations.29 This system was phased out in 2004, but it showed that demand for car share was there
with proper buildout. Zipcar began operation of a round-trip car-share program in 2005 in San
Francisco.30 Since then, the company has expanded hubs to many suburban communities in the
area. Car-share hubs in suburban Bay Area communities tend to be at transit line stops, often as a
component of larger neighborhood or regional mobility hubs. Car-share hubs are also located in
destination districts of some Bay Area suburbs. The locations of these hubs tend to be well
connected, bikeable, walkable, and have a high density of trip generators, such as employment or
retail centers. Hubs are built around locations with anchor tenants that will provide stable baseline
usage of the system. This Bay Area system has found a degree of stability in the market as it
approaches two decades in operation, and underscores the careful consideration of location
necessary in lower density suburban environments to ensure a viable system.
Portland Metro Suburbs
The Portland Metro car share system is entirely based along light-rail-transit lines in the
suburbs. Some stations west of Portland on the MAX Blue Line have maintained hub-based round-
trip car share through Zipcar. This system takes advantage of large transit hubs located in
Beaverton and transit-oriented development at other stations. The hubs near transit-oriented
30 United States, Congress, Climate Initiatives Program.Bay Area Carsharing Implementation Strategy, Metropolitan Transportation Commission, Feb.
2018. https://live-sumclearningcenter.pantheonsite.io/wp-content/uploads/MTC-carsharing_report_vfinal_06.21.18.pdf.
29 Shaheen, Susan A., and Caroline J. Rodier. “Travel Effects of a Suburban Commuter Carsharing Service.”Transportation Research Record: Journal of
the Transportation Research Board, vol. 1927, no. 1, 2005, pp. 182–188., https://doi.org/10.1177/0361198105192700121.
28 Shaheen, Susan A., et al. “Personal Vehicle Sharing Services in North America.”Research in Transportation Business & Management, vol. 3, 2012,
pp. 71–81., https://doi.org/10.1016/j.rtbm.2012.04.005.
13
development have much higher walk, transit, and bike mode shares than the region as a whole.31
Usage of car share at transit-oriented development sites increased from 2% of residents in 2005 to
19% in 2019, which underscores the promise in locations with good multi-modal connectivity.32
Other car-share providers such as ReachNow attempted to implement car share at major suburban
corporate employers such as Tektronix in Beaverton.33 Their implementation was short lived as
ReachNow ceased operations in 2019, making unclear the long-term feasibility of car share away
from transit stations in the region.34
Northeast Suburbs
Suburbs of northeastern metropolitan areas have followed similar models for car share.
Hubs are located near transit stops or near major destinations with environments friendly to
walking and biking. In New Jersey, placing mobility hubs near transit centers has been
successful. It has expanded in towns with education institutions like New Brunswick and
Princeton for greater use by students who may not own a vehicle.35 Boston suburbs have seen
success using transit stations as the backbone of their systems while providing car share hubs
near commercial, educational and employment hubs.36 Most of these car share hubs are in
streetcar suburbs which were developed in a similar period to parts of Edina with similar
development charecteristics.
Metro Vancouver Apartments
Suburbs of Vancouver, British Columbia have found success partnering with apartment
developers to create hub-based round-trip car-share programs within housing developments.
Zoning changes were enacted to reduce parking requirements for developers who added car-share
36 Hanson , Melissa. “Zipcar Launches Six-Car Fleet in Worcester.”Masslive, Masslive, 29 June 2017,
https://www.masslive.com/news/worcester/2017/06/zipcar_launches_in_worcester_j.html.
35 Staub, Tim, and Stephanie DiPetrillo. “Car-Sharing a Reality in New Jersey.”NJTOD.org, Alan M. Voorhees Transportation Center, 17 Aug. 2018,
http://www.njtod.org/car-sharing-a-reality-in-new-jersey/.
34Nickelsburg, Monica. “Inside the Abrupt Shutdown of BMW's ReachNow Car-Sharing Service in Seattle and Portland.”GeekWire, 6 Aug. 2019,
https://www.geekwire.com/2019/inside-abrupt-shutdown-bmws-reachnow-car-sharing-service-seattle-portland/.
33 Njus, Elliot. “Car-Sharing in Portland: Driver's Guide to Options in a Growing Market.”The Oregonian, 15 Sept. 2016.
32Dill, Jennifer, and Nathan McNeil. “Transit and Active Transportation Use for Non-Commute Travel among Portland Transit-Oriented Development
Residents.”Transportation Research Record: Journal of the Transportation Research Board, 2022, p. 036119812210983.,
https://doi.org/10.1177/03611981221098391.
31 McNeil, Nathan, and Jennifer Dill. “Revisiting Tods: How Subsequent Development Affects the Travel Behavior of Residents in Existing
Transit-Oriented Developments.” 2020, https://doi.org/10.15760/trec.250.
14
options. Developers are able to save money on parking while providing an amenity for tenants.37
Higher parking requirements have been shown to increase rents due to the high cost associated
with constructing parking facilities.38 For cities, this loosening of requirements does not lead to
parking issues when updated requirements match studied decreases in car ownership for
populations with car share access.39 A research-based change in zoning requirements can decrease
costs for developers and renters while also providing car share to those living nearby the
apartment.
The existing range of approaches in suburban environments tend to be more targeted and
curated for specific user groups. The areas where traditional car share exists tend to be historic
cores, high density, or connected to transit systems. Smaller areas in traditional suburbs that
feature these characteristics have seen investment in car-share services. Outside of these targeted
cases, peer-to-peer car-sharing works for areas with low density and connectivity. Matching the
car share system to neighborhood characteristics will be important when implementing a network
in Edina.
Existing Services within Twin Cities
When considering best practices for a suburban car-sharing program, it is important to recognize
how such a system may fit within the existing transportation ecosystem in that area. Edina is a
first-ring suburb of Minneapolis and is located centrally within the Twin Cities metropolitan area.
While much of the region outside of the urban core of Minneapolis and Saint Paul remains car-
dependent, owning a personal vehicle is no longer the only way to move about the Twin Cities.
HOURCAR
Car-sharing services have existed in the Twin Cities for well over a decade, but have
exploded in popularity in recent years as people began to explore alternative transportation
modes. Car2go was the first car-sharing service to garner significant attention in the region. It was
operated primarily using a free-floating model and was popular among residents.
39IBI Group.Parking Standards Review: Examination of Potential Options and Impacts of Car Share Programs on Parking Standards. City of Toronto,
https://www.urbandb.com/document/ibi-group-parking-standards-review-examination-of-potential-options-and-impacts-of-car-share-programs-on-par...-2009-03-01.p
df.
38Gabbe, C. J., and Gregory Pierce. “Hidden Costs and Deadweight Losses: Bundled Parking and Residential Rents in the Metropolitan United States.”
Housing Policy Debate, vol. 27, no. 2, 2016, pp. 217–229., https://doi.org/10.1080/10511482.2016.1205647.
37 Canada, Metro Vancouver, Metropolitan Planning, Environment, and Parks.The Metro Vancouver Apartment Parking Study: Revised Technical Report.
https://www2.gov.bc.ca/assets/gov/housing-and-tenancy/tools-for-government/uploads/metro_apartment_parking_study_technical_report.pdf
15
Membership numbers grew to nearly 30,000 for the service, while the company maintained 400
vehicles throughout the Twin Cities. After a three-year stint, Car2go pulled all operations in
2016, citing high taxes for rental vehicles.40
HOURCAR has operated in Minneapolis and Saint Paul since 2005, and is the primary
car-sharing service for the Twin Cities today. After becoming a fully-independent nonprofit
organization in 2017, HOURCAR focused its mission to "connect people to their communities
with convenient, equitable, and sustainable multimodal transportation.”41 Since then, they have
operated a hub-based model in neighborhoods across Minneapolis and Saint Paul, now featuring
a fleet of 50 vehicles.
Evie
In February 2022, HOURCAR, in partnership with the Cities of Minneapolis and Saint
Paul, Xcel Energy, and others, launched the EV Spot Network, a series of 70 renewably powered
curbside EV spot charging locations alongside its new all-electric car-sharing service called Evie.
It is a free-floating service in a home area covering 35 square miles of Minneapolis and Saint
Paul. Today, Evie operates over 150 all-electric vehicles for the car-sharing program.
In the first six months of Evie, nearly 25,000 trips were logged, amounting to almost
250,000 miles, thereby reducing greenhouse gas emissions from avoided gas-powered vehicle
trips, as well as reduced transportation costs for area residents.42 By 2024, HOURCAR plans to
offer nearly 100 vehicles under the HOURCAR name, while they anticipate operations to exceed
170 electric vehicles under the Evie Carshare name.
Multifamily Project
Most recently, HOURCAR launched the Multifamily Project in August 2022, which
brings hub-based electric-vehicle access to multifamily housing complexes around the
metropolitan area, particularly at affordable housing sites and in areas that have been traditionally
underserved. Will Shroeer, a board member at HOURCAR, and executive director of East Metro
Strong, discussed the program, and its expansion.43 The project aims to provide
43Interview with Will Shroeer, 11/22/2022. Available upon request.
42HOURCAR. (2022, September 12).First 6 months of Evie Carshare. Evie Carshare. Retrieved December 10, 2022, from
https://eviecarshare.com/wp-content/uploads/2022/10/2022-Evie-6-Month-Report-RFS-FINAL.pdf
41 HOURCAR. (2022).About Us. HOURCAR. Retrieved December 10, 2022, from https://hourcar.org/about/
40Hansen, H. (2016, November 18).All those little Car2go cars will disappear by year's end. Here's why.Twin Cities Pioneer Press. Retrieved December
12, 2022, from https://www.twincities.com/2016/11/18/car2go-to-suspend-service-in-twin-cities-by-the-end-of-year/
16
additional transportation options to those most in need, while breaking down barriers to building
EV charging infrastructure at multifamily housing sites.44
Recommendations and Conclusions
Throughout this report, we have examined different models of car share. One of the key
findings is that car share is a system that depends on the local environment and demographics. For
a free-floating system to be operable, there needs to be enough density in its service area to match
the demand required to maintain the system. A suburb like Edina would instead be best served
with a specific, targeted treatment. There needs to be careful planning and analysis about who the
target demographic is specifically, and what kinds of trips are being targeted.
The first option, that covers the bulk of this report, is a car-share system. It is important to
be realistic about the use cases of a car-share system. If someone already has a private car, they
are less likely to pay extra to rent a car. People who use car-share systems usually do not feel
ownership over the cars they drive.45 This team would recommend strategically placed round-trip
car-share hubs at specific locations in the community. The vehicles should be placed so the people
who live in proximity to the car can use it like a private car they drive to and from their homes.
This means putting vehicles at multifamily developments, which may increase perceived
ownership of the shared vehicle.
Additionally, we recommend mobility hubs at transit stations to facilitate last- and first-
mile access, which generate significant car-share use.46 This enables people to use the transit
system for more kinds of trips. For example, if someone from Minneapolis wishes to visit with
friends or family in Edina or needs to attend a pressing work event there, then the addition of a car
to use on the last leg of their journey means that transit could serve as a more fast, reliable, and
viable option.
There are two additional options for Edina to consider to reduce the incidence of single-
occupant vehicle trips. The first is a carpool system, which has been effective at reducing SOV
trips.47 The city can facilitate a system to safely match drivers and riders, perform public outreach,
and offer financial incentives. Another option is a vanpool or other demand-responsive transit
47Metrolinx, Toronto, Ontario, 2016,SMART COMMUTE - NORTH TORONTO, VAUGHAN.
46Efthymiou, Dimitrios, et al. “Factors Affecting the Adoption of Vehicle Sharing Systems by Young Drivers.”Transport Policy, vol. 29, 2013, pp.
64–73., https://doi.org/10.1016/j.tranpol.2013.04.009.
45Fleura Bardhi, Giana M. Eckhardt, Access-Based Consumption: The Case of Car Sharing,Journal of Consumer Research, Volume 39, Issue 4, 1
December 2012, Pages 881–898,https://doi.org/10.1086/666376
44HOURCAR. (2022).Multifamily EV Carshare Pilot Program. HOURCAR. Retrieved December 10, 2022, from https://hourcar.org/multifamily/
17
system. This system could have a few vans that are specific to the Edina area to serve trips
between final trip origins and destinations and high-frequency transit stations. A dynamic ride-
sourcing pickup system that allows users to request a ride with a shuttle service pickup may
reduce SOV vehicle-miles traveled.
We have discussed many different examples of car-sharing, most of which show that it is
most effective in dense, well-connected areas. There are examples of successful car-sharing
systems in low-density areas near transit connections. Targeted approaches, like the multifamily
car share we discussed with HOURCAR's Will Schroeer, may be highly effective at reducing
SOV trips. Both recommendations for Edina are targeted round-trip car-share systems that best
match the density and development patterns of Edina. The ongoing electrification of the
transportation system and the buildout of new transit lines highlights the opportunity for an
effective car-sharing system. A vehicle-sharing system is a valuable next step to help Edina meet
its climate goals and rprovide a sustainable transportation system that does not burn upwards of
30 million gallons of poisonous fossil fuels each year.48
48 City of Edina, Edina, MN, 2021,Community Greenhouse Gas Inventory.
RCP.UMN.EDU
330 HHHSPA, 301 19th Avenue South, Minneapolis, MN 55455 | 612-625-1551
The University of Minnesota is an equal opportunity educator and employer.
This publication/material is available in alternative formats upon request. Direct requests to cura@umn.edu or 612-625-1551.
Printed on recycled and recyclable paper with at least 10 percent postconsumer waste material.
Feasibility of Electric Car Sharing in a Suburban Environment:
Team Connectivity
Fall 2022
Prepared by
Ben Rosenblad, Christian Anago, Chandler Lallak, Ian Harpell
Students in PA 5232/CEGE 5212: Transportation Planning, Policy, & Deployment
Faculty Advisor
Frank Douma, Humphrey School of Public Affairs
Prepared in Collaboration with
Grace Hancock, Sustainability Manager, City of Edina
The project on which this presentation is based was completed in collaboration with
the City of Edina as part of a 2022–2023 Resilient Communities Project (RCP)
partnership. RCP is a program at the University of Minnesota’s Center for Urban and
Regional Affairs (CURA) that connects University faculty and students with local
government agencies in Minnesota to address strategic projects that advance local
resilience, equity, and sustainability.
The contents of this report represent the views of the authors, and do not
necessarily reflect those of RCP, CURA, the Regents of the University of Minnesota,
or the City of Edina.
The University of Minnesota is committed to the policy that all persons shall have equal access to its programs,
facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status,
disability, public assistance status, veteran status, or sexual orientation.
This work is licensed under a Creative Commons Attribution-
NonCommercial 3.0 Unported License. To view a copy of this
license, visit www.creativecommons.org/licenses/by-nc/3.0/
or send a letter to Creative Commons, 444 Castro Street,
Suite 900, Mountain View, California, 94041, USA. Any reproduction, distribution, or
derivative use of this work under this license must be accompanied by the following
attribution: “Produced by the Resilient Communities Project (www.rcp.umn.edu) at the
University of Minnesota. Reproduced under a Creative Commons Attribution-
NonCommercial 3.0 Unported License.”
This publication may be available in alternate formats upon request.
Resilient Communities Project
University of Minnesota
330 HHHSPA
301—19th Avenue South
Minneapolis, Minnesota 55455
Phone: (612) 625-7501
E-mail: rcp@umn.edu
Web site: http://www.rcp.umn.edu
Feasibility of Electric Car Sharing in a Suburban
Environment: Team Connectivity
PA 5232: Transportation Planning, Policy, and Deployment
Ben Rosenblad, Christian Anago, Ian Harpell, Chandler Lallak
I.Abstract
The City of Edina is interested in how an EV car-sharing service could be implemented to
address mobility, equity, and environmental challenges in their city. In this paper, we investigate
how an EV car-sharing service could be implemented to connect and supplement Edina’s
existing transportation system, and more broadly any transportation system in a low-density
suburban environment. We conduct a literature review and develop criteria to evaluate the
current state of Edina’s connectivity and investigate how other cities have used car-sharing to
supplement their transportation systems. We then evaluate Edina’s current state of connectivity
through the lens of what we term pedestrian connectivity and transit connectivity, and identity
connectivity gaps in their current system. We find that Edina is adequately connected as it relates
to pedestrian connectivity, with a relatively high density of intersections, pedestrian facilities,
and bike facilities, but lacks reliable transit. Using this evaluation, information gathered from the
literature review, and information gathered from an interview with Edina’s transportation
planner, we conclude with a proposal of 12 car-sharing hub locations throughout that city. These
hubs are centered around Edina’s current public park system, connect to existing transit routes
and bike facilities, and provide a public transportation option for the majority of Edina’s
residents within a half-mile. This work aims to help inform Edina city officials about where to
place their car-sharing hubs and more generally provides a framework for other suburban cities
to identify appropriate car-sharing hub locations that will connect and supplement their current
transportation systems.
II. Research Background
The City of Edina is a first-ring suburb located southwest of Minneapolis in Hennepin
County. Edina is a relatively wealthy community, with a median household income of $104,244,
but has pockets of inequality with a poverty rate of roughly 5%. Furthermore, 34,000 workers
commute into the city each day, and many of these workers cannot afford to live in the city.
Additionally, Edina has recently passed a new Climate Action Plan that aims to reduce
community-wide vehicle miles traveled by 7% by 2030 and increase battery electric vehicle
utilization to 25% of community-wide rolling stock. Overall, Edina is concerned with addressing
problems related to equity, mobility, and the environment in their suburban city.
An electric vehicle (EV) car-sharing service has the potential to address these important
issues in a suburban low-density environment, such as Edina, but before implementation, there
are key areas of concern that must be investigated. The key areas of concern include a study into
the best practices for EV car-sharing implementation, an investigation into how this service may
exacerbate or help mitigate community inequities, a study into the role this service could play in
reducing greenhouse gas emissions and alleviating community vulnerabilities to climate change,
and finally an investigation into the connectivity aspects of this service.
In this paper, we focus on the connectivity aspect of an EV car-sharing service and
specifically investigate how this service may supplement and connect to Edina’s existing
transportation system. In order for a car-sharing service to be effective and address issues related
to mobility, equity, and the environment, it's essential to understand what areas of the city are
adequately or inadequately served by the existing transportation network so appropriate hub
locations can be proposed. If the service does not supplement or connect to existing networks,
the mobility needs of residents without a private vehicle may go unmet. Furthermore, private
vehicle owners will have little incentive to use the service, and Edina’s goals of reducing vehicle
4
miles traveled and increasing electric vehicle utilization may be unrealized. The results from this
paper aim to inform the decisions for car-sharing hub locations in Edina and other suburban and
low-density environments.
III. Research Design
We first conduct a literature review in which we investigate what a well-connected city
looks like in a low-density environment and develop criteria for how to evaluate Edina’s current
connectivity. This literature review also investigates how other cities have used car-sharing to
address connectivity issues, and we use this to inform recommended hub locations.
Using the criteria from the literature review, we then perform an analysis of the existing
connectivity conditions of Edina. We gather data including transit schedules, maps of pedestrian
and biking facilities, and maps of intersection densities, and use this to identify connectivity
issues in Edina and specific locations where they are occurring.
We then analyze these connectivity gaps and discuss the role car-sharing or other options
could serve in addressing them. This discussion is informed by the literature review and an
interview with Edina’s transportation planner.
Finally, we conclude with a map of our proposed car-sharing hub locations in Edina and
provide an explanation. We discuss the practical and theoretical implications of this work, study
limitations, and future directions of study.
IV. Literature Review
In this section, we investigate how to define a well-connected suburban city and develop
criteria to evaluate the current state of connectivity in Edina. We also explore how other cities
have used car-sharing to address connectivity issues. This review informs both our evaluation of
Edina’s current connectivity conditions and our proposed hub locations. We also discuss gaps in
the current literature related to car-sharing and connectivity.
Connectivity Criteria
Edina is committed to addressing issues related to the environment, mobility, and equity
in their city. Reducing the reliance on private vehicle ownership is one way to address these
concerns. This would provide more accessibility for low-income households without access to
private vehicles and could reduce greenhouse gas emissions by reducing the number of vehicle
miles traveled. We consider these goals of Edina when determining appropriate connectivity
criteria.
An important element of evaluating connectivity is to assess pedestrian accessibility as it
relates to public transit. Pedestrian accessibility can often be related to the concept of walkability.
Walkability can be understood as a measurement of the extent to which cities, neighborhoods,
routes, or streets are nice to walk in, as well as pleasant and interesting, and hence inviting to
walking [1]. One approach to promoting active transport and walkability is the concept of the 10,
15, or 20-minute city/neighborhood [2,3,4]. Several methods have emerged from various fields
of study (urban planning and architecture, transport engineering, public health, social sciences)
to measure walkability in a determined urban area [5]. These methods entail audit tools,
checklists, questionnaires, surveys, inventories, level-of-service scales such as IPAQ
(International Physical Activity Questionnaire) to assess physical activity, Neighborhood
Environment Walkability Scale (NEWS), Indicators of Accessibility and Attractiveness of
5
Pedestrian Environments (IAAPE), Walk Score, Walkability Index, as well as street connectivity,
often measured as intersection density. After reviewing the background of our research question
and how the concept of walkability relates to connectivity [6] and how it influences residents'
proclivity to choose transit options, we decide to evaluate connectivity in two avenues:
pedestrian connectivity (density of intersection and density of pedestrian and bike facilities) and
transit connectivity (proximity to transit routes and frequency of routes)
Car Sharing and Connectivity
One key to connectivity with car-share is integration with current and future transit
networks. In order to consider how car-share could impact the 34,000 workers commuting into
Edina each day, the article “Extending car-sharing to serve commuters: An implementation in
Austria” was reviewed. A model of carsharing was implemented that involved commuters using
carshare to get from their homes to the nearest train station, with the use of cars for local
business during the daytime. This was done for 700 cars at 200 railway stations. From the article,
the following conclusions were found: “The effects on welfare, value-added, and employment
are all found to be positive. The impact on the environment is determined by the prevailing share
of electric vehicles and the generation mix of electricity. In terms of greenhouse gasses, the
emission reduction per car employed in the system may amount up to 3.5 t CO2e per year” [7].
This clearly illustrates the positive impacts of integrating car share with major transit stops for
connectivity, the economy, and the environment. While there are no railways in Edina, having
carshare stops at or very near future E Line BRT stops will be absolutely necessary to ensure
connectivity through integration with regional transit networks, especially in the southeast and
northeast quadrants of Edina.
Another important factor to consider is micro-mobility, specifically cyclists in the context
of Edina, and how to integrate cycling and car sharing. One research paper notes: “shared and
private micro-mobility devices contribute to intermodal transport and have a significant role in
reducing the first-and-last-mile gap” [8]. It is also stated that micro-mobility is known for “often
replacing walking trips and complimenting public transport” [8]. For addressing the first and
last-mile gaps in the context of car sharing, cycling needs to be an option, especially in a
suburban environment like Edina where walking is less viable than higher-speed options. Bike
racks at locations where several car share parking spots are available, near E line BRT stops as
one example, could have a significant impact on connectivity and integrating car share into other
non-motorized and environmentally friendly modes of transportation. During the cycling trip
itself, separated cycling facilities and bike lanes are one keyway to enhancing connectivity with
car share. Another way is the method recommended by this research article, to create a
“low-speed realm” (traffic calming) that allows for comfortable cycling without significant
additional investment.
Literature Gaps
There is a lack of literature on defining connectivity in suburban areas. Most of the
literature we came across focused on urban connectivity, so the developed criteria may be overly
stringent for Edina’s low-density environment. Although it may be hard to achieve the same
connectivity as an urban, high-density city, using these criteria sets a good goal for Edina. There
was also a lack of literature on how car-share has been implemented in suburban areas. Again,
most of the previous literature has focused on higher-density environments. Overall, although
6
most of the previous literature related to car-sharing and connectivity has been focused on urban
environments, we believe that the connectivity criteria developed are still relevant to Edina along
with some of the proposed car-sharing hub strategies such as placing hubs near transit stops.
V. Connectivity Evaluation
Using the criteria developed in section IV, namely: pedestrian connectivity and transit
connectivity, we evaluate the current connectivity conditions of Edina on a quadrant basis. As
shown in Figure 1, Edina can be divided into four quadrants split by highway 62 and highway
100. To evaluate pedestrian connectivity, we consider the density of pedestrian and bike facilities
in each quadrant along with the intersection density. Bike and pedestrian facility maps are
provided by the City of Edina and are shown in Figure 2 and Figure 3. The U.S Environmental
Protection Agency (EPA) provides a map of intersection density shown in Figure 4 [9]. To
evaluate transit connectivity, we consider Metro Transit routes along with their frequencies. This
map is shown in Figure 5, which was provided by the City of Edina. Edina also has a CloverRide
circulatory bus system in the SE quadrant, but it will not be considered in this evaluation due to
its limited range and frequency.
First, we consider the pedestrian connectivity of each quadrant. As shown in Figure 2
Edina has a relatively high density of bike facilities. Especially important is the Nine Mile Creek
Regional Trail that runs from the far east to west of Edina. While many of the major roads in
Edina have shared or standard bike lanes, some roads such as Shaefer Road, Valley View Road,
and France Avenue are lacking bike facilities. As shown in Figure 3, Edina has a high density of
pedestrian facilities in each quadrant. Many of these facilities are proposed, but they are
considered in the analysis. As shown in Figure 4, while the majority of each quadrant has a high
intersection density of 60-120 intersections/acre, there are some issues in the NW, SW, and SE
quadrants. Almost half of the SW quadrant has less than 30 intersections/acre, almost half of the
NW quadrant has 30-60 intersections/acre, and a small portion of the SE quadrant has less than
30 intersections/acre. Despite this, the pedestrian connectivity of Edina is not a major concern.
Each quadrant has an adequate density of bike and pedestrian facilities, and the majority of each
quadrant has a high intersection density of 60-120 intersections/acre.
While Edina’s pedestrian connectivity may be adequate, transit connectivity is a concern.
There are currently no bus rapid transit or light rail transit routes in Edina, though the E line BRT
will begin service in 2025, improving future transit access in the NE and SE quadrants. Current
Metro Transit bus routes include routes 6, 46, 540, and 542 as described in Figure 5. Route 6
runs from the University of Minnesota to the Southdale area and has 15-minute frequencies on
weekdays at least from 6 a.m. – 7 p.m. as well as Saturdays 9 a.m. – 6 p.m. There are also
30-minute frequencies later in the day, and fairly reliable service on Sundays. This provides one
significant high-frequency transit link for the NE and SE quadrants, though the SE quadrant does
have far more stops. Route 6, soon to be the E Line BRT, is the greatest transit connectivity asset
the City of Edina has. Route 46 runs from the NE quadrant of Edina to the 46th St. station, where
this route connects with the Blue Line LRT and A Line BRT. Unfortunately, frequencies are not
reliable, with 30-minute frequencies at peak times and 1-hour frequencies at off-peak times on
weekdays, with no service on weekends. Route 540 serves the SE quadrant and a small portion
of the SW quadrant with roughly 30-minute frequencies during weekday peak times and on part
of Saturdays, but frequencies closer to 1-1.5 hours on Sundays. Route 542 connects the SE and
SW quadrants to the Mall of America area, but with extremely unreliable service as it only
arrives every hour at peak weekday times, with no weekend service. Overall, Route 6 and the
7
future E Line BRT are the only reliable transit service in the City of Edina, while Route 46, 540,
and 542 provide limited service. This means that the SE quadrant has somewhat reliable transit
service in the Southdale area, while most other areas in the City of Edina do not have reliable
transit service.
Figure 1. Edina’s four quadrants
8
Figure 2. Edina’s bike facilities
Figure 3. Edina’s pedestrian facilities
9
Figure 4. Intersection density in Edina
Figure 5. Metro Transit routes in Edina
In general, Edina seems to have fair pedestrian connectivity with a relatively high density
of bike facilities, pedestrian facilities, and intersections. The transit connectivity is an issue, with
only the SE quadrant being somewhat well connected. Despite the highlighted issues of
connectivity, especially in the NE, SW, and NW quadrants, some may argue the needs of these
10
residents are already met. As shown in Figure 6, the majority of residents in the unconnected
quadrants (NE, SW, NW) have access to private vehicles, so proximity to transit may not be an
issue for them. While this may be true, from an environmental perspective, Edina aims to reduce
the number of vehicle miles traveled, so to incentivize these residents to rely less on private
vehicle travel, it’s essential to provide a way to commute long distances without a private
vehicle. Additionally, a high number of residents in the SE do not have vehicle access, and
transit frequencies are limited. From an equity perspective, it’s important to provide them with
other public transportation options to travel long distances.
Figure 6. Individuals with no vehicle access in Edina
VI. Connectivity Solutions
As discussed in section V, Edina has connectivity issues as it relates to transit proximity
and frequency. One solution to this problem could be to simply add more Metro Transit routes.
After a discussion with Edina’s transportation planner, we concluded this is not a viable option.
From this meeting, we learned Metro Transit routes are designed to serve areas of high
population density and areas with a high density of industrial and commercial nodes. As shown
in Figure 7, the population density of Edina is high in the SE quadrant. As shown in Figure 8, the
majority of Edina’s industrial and commercial nodes are also centered around the SE quadrant.
Accordingly, this is the only quadrant of Edina near Metro Transit routes. Adding additional
Metro Transit routes is a large task, and from a transportation planning perspective, there is little
incentive to add these routes in the unconnected NW, NE, and SW regions with low population,
commercial node, and industrial node density.
11
Figure 7. Edina’s population density
Figure 8. Edina’s commercial and industrial areas
Car-sharing is an alternative that could be used to address the problems of transit
connectivity in Edina. Having car-sharing hubs dispersed throughout Edina would provide
residents with a way to travel long distances without having to rely on Metro Transit routes or
12
private vehicles. This would address environmental concerns by aiding in reducing the number
of vehicle miles traveled, and address equity issues by providing a way for residents without
private vehicles to travel long distances without having to rely on the limited Metro Transit
routes.
When considering appropriate hub locations for the car-sharing service, we consider the
information gathered in the literature review. As described in section IV, hubs should be near the
future E Line BRT stops and should have biking facilities nearby. An area not discussed in the
literature review was how close transit needs to be to pedestrians for it to be used. A study by the
Federal Highway Administration found that people prefer to be within at least 0.5 miles of public
transit [10]. For this reason, in the best-case scenario, hub locations should be dispersed so that
any Edina resident is within 0.5 miles of a hub.
After an interview with Edina’s transportation planner, we learned centering hub
locations around Edina’s existing public parks may be a viable option. As shown in Figure 9,
these parks are well spread out throughout all quadrants of Edina. Furthermore, these parks are
owned by the city making hub implementation easier.
The proposed hub locations are shown in Figures 10 and 11. We overlay the hub locations
over maps of Edina’s parks and maps of the existing transit routes in Edina, to illustrate the hub
locations are centered around Edina’s existing park system and are in close proximity to existing
transit stops. Also shown is a half-mile radius surrounding each hub, which illustrates almost all
residents of Edina would be within a half-mile of a hub. A total of 12 hub locations are proposed.
In reality, the number of hubs proposed may not be feasible. We do not have information
on the number of hubs able to be implemented, so these proposed locations represent the
best-case scenario where adequate resources are available. These hubs could be implemented in a
phased approach. It would be best to first implement the hubs in the SE quadrant, and then start
implementing hubs in the remaining quadrants. The SE quadrant has the highest population
without private vehicle access and implementing hubs here will also connect to existing transit
routes.
One concept that could serve as a solution to the connectivity problem is mobility hubs
[11]. The results of our literature review show ways to effectively integrate car-sharing with both
major transit stops and micro-mobility, including cycling. We have mentioned placing many
car-share hubs near future E Line BRT stops as well as near existing bike facilities. The mobility
hub concept takes this one step further, and encourages car-share hubs, transit stops, bike racks,
and other alternatives to single-occupancy vehicles, all within close proximity to each other. This
would maximize connectivity for those using car-sharing services.
13
Figure 9. Edina’s public park system
Figure 10. Proposed hubs overlayed on Edina’s public park system
14
Figure 11. Proposed hubs overlayed on Edina’s transit routes
VII. Conclusions
We find that when considering Edina’s goals related to mobility, equity, and the
environment, one way to evaluate the connectivity conditions is through what we term pedestrian
connectivity (density of bike facilities, pedestrian facilities, and intersections) and transit
connectivity (proximity and frequency of transit). We find pedestrian connectivity is not a major
concern for Edina, but transit connectivity is. We determine that due to the low population and
commercial node density in the NE, NW, and SW, adding additional Metro Transit routes may
not be a viable option to address this issue of transit connectivity, but car sharing is an alternative
that could be used. From our literature review, it was determined that car-share hub locations
should connect with existing and future transit such as the E-line BRT, and bike facilities. It was
also determined that to encourage residents to use the car-share service, hubs should be within
about a half mile of all Edina residents. Furthermore, from an interview with Edina’s
transportation planner, it was found that placing hubs around Edina’s existing park system could
make implementation easier. We propose 12 hub locations and overlay them on maps of Edina’s
parks and transit, to illustrate the above conditions are met.
Practically, this work can be used to aid Edina city officials in choosing car-sharing hub
locations. Our knowledge of the car-sharing implementation logistics was limited, so in reality,
there may not be available resources to implement all 12 proposed hub locations. For this reason,
we propose a phased implementation approach, where hubs in the SE are implemented first, to
meet the needs of residents without private vehicles and connect to the future and existing transit
routes.
Theoretically, while the hub locations proposed are specific to Edina, the general
methodology described in determining hub locations can be applied to other suburban
environments. Specifically, other suburban cities can evaluate their connectivity conditions
through the lens of pedestrian and transit connectivity, identify gaps, and choose hub locations
that address the gaps, connect with existing transit and bike facilities, and are within a half mile
of residents. In general, this work illustrates the role car sharing could have in addressing
15
mobility, environmental, and equity concerns in suburban environments by improving
connectivity conditions.
While many quantitative measures were used in the connectivity evaluation, some
qualitative measures were used such as map inspection. High-level data analysis could be
implemented for a more quantitative evaluation. Future studies could also look into how shared
micro-mobility could work with car-sharing to address connectivity issues in suburban
environments.
16
References
1.M. Knapskog, O. H. Hagen, A. Tennøy, and M. K. Rynning, “Exploring ways of
measuring walkability,” Transportation Research Procedia, vol. 41, pp. 264–282, 2019.
2.D. Capasso Da Silva, D. A. King, and S. Lemar, “Accessibility in practice: 20-minute city
as a sustainability planning goal,” Sustainability, vol. 12, no. 1, p. 129, 2019.
3.N. McNeil, “Bikeability and the 20-min neighborhood,” Transportation Research Record:
Journal of the Transportation Research Board, vol. 2247, no. 1, pp. 53–63, 2011.
4.C. Moreno, Z. Allam, D. Chabaud, C. Gall, and F. Pratlong, “Introducing the ‘15-Minute
City’: Sustainability, resilience and place identity in future post-pandemic cities,” Smart
Cities, vol. 4, no. 1, pp. 93–111, 2021.
5.F. Moura, P. Cambra, and A. B. Gonçalves, “Measuring walkability for distinct pedestrian
groups with a participatory assessment method: A case study in Lisbon,” Landscape and
Urban Planning, vol. 157, pp. 282–296, 2017.
6.A. F. Shashank, “Walkability and connectivity: Unpacking measures of the built
environment,” thesis, 2015.
7.K. W. Steininger and G. Bachner, “Extending car-sharing to serve commuters: An
implementation in Austria,” Ecological Economics, vol. 101, pp. 64–66, 2014.
8.L. Abdelfattah, D. Deponte, and G. Fossa, “The 15-minute city: Interpreting the model to
bring out urban resiliencies,” Transportation Research Procedia, vol. 60, pp. 330–337,
2022.
9.“Interactive maps and data for measuring location efficiency and the built environment,”
EPA, 2022. https://www.epa.gov/smartgrowth/smart-location-mapping#walkability.
10.“Actions to Increase the Safety of Pedestrians Accessing Transit - Typical Walking
Distance to Transit,” FHWA, 2013.
https://safety.fhwa.dot.gov/ped_bike/ped_transit/ped_transguide/ch4.cfm.
11.“Mobility Hubs.” Mobility Hubs - City of Minneapolis, City of Minneapolis, 2022, https://
www.minneapolismn.gov/government/programs-initiatives/transportation-program s/
mobility-hubs/.
17
RCP.UMN.EDU
330 HHHSPA, 301 19th Avenue South, Minneapolis, MN 55455 | 612-625-1551
The University of Minnesota is an equal opportunity educator and employer.
This publication/material is available in alternative formats upon request. Direct requests to cura@umn.edu or 612-625-1551.
Printed on recycled and recyclable paper with at least 10 percent postconsumer waste material.
18
Feasibility of Electric Car-Sharing in a
Suburban Environment: Team Equity
Fall 2022
Prepared by
Jessica Wuebker, Ayub Maktar, Kaitlyn Denten, AJ Tabura
PA 5232/CEGE 5212: Transportation Planning, Policy, & Deployment
Faculty Advisor
Frank Douma, Humphrey School of Public Affairs
Prepared in Collaboration with
Grace Hancock, Sustainability Manager, City of Edina
The project on which this presentation is based was completed in collaboration with
the City of Edina as part of a 2022–2023 Resilient Communities Project (RCP)
partnership. RCP is a program at the University of Minnesota’s Center for Urban and
Regional Affairs (CURA) that connects University faculty and students with local
government agencies in Minnesota to address strategic projects that advance local
resilience, equity, and sustainability.
The contents of this report represent the views of the authors, and do not
necessarily reflect those of RCP, CURA, the Regents of the University of Minnesota,
or the City of Edina.
This work is licensed under a Creative Commons Attribution-
NonCommercial 3.0 Unported License. To view a copy of this
license, visit www.creativecommons.org/licenses/by-nc/3.0/
or send a letter to Creative Commons, 444 Castro Street,
Suite 900, Mountain View, California, 94041, USA. Any reproduction, distribution, or
derivative use of this work under this license must be accompanied by the following
attribution: “Produced by the Resilient Communities Project (www.rcp.umn.edu) at the
University of Minnesota. Reproduced under a Creative Commons Attribution-
NonCommercial 3.0 Unported License.”
This publication may be available in alternate formats upon request.
Resilient Communities Project
University of Minnesota
330 HHHSPA
301—19th Avenue South
Minneapolis, Minnesota 55455
Phone: (612) 625-7501
E-mail: rcp@umn.edu
Web site: http://www.rcp.umn.edu
The University of Minnesota is committed to the policy that all persons shall have equal access to its programs,
facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status,
disability, public assistance status, veteran status, or sexual orientation.
1
Feasibility of Electric Car-Sharing in a
Suburban Environment:
Team Equity
Prepared by
Jessica Wuebker, Ayub Maktar, Kaitlyn Denten, AJ Tabura
PA 5232/CEGE 5212-001: Transportation Policy, Planning, and Deployment
Instructor: Frank Douma
Prepared in collaboration with:
Grace Hancock, City of Edina
2
Table of Contents
Introduction 3
Contextualizing Equity in Car sharing 4
Mobility & Accessibility 4
Measures of Equitability in Traditional Car sharing 5
User trends of traditional programming 5
Car sharing and Gentrification 6
Barriers to Traditional Programming 6
Equity Concerns and Considerations in Edina, Minnesota 7
Case Studies 10
Miocar 10
Buffalo CarShare 11
GIG CarShare 11
Our Community CarShare, Sacramento, CA 12
HOURCAR Multifamily EV Car Share Pilot Project 14
Car2Go 16
Key Takeaways 17
Electric vs Combustion Engines 17
Widespread vs Targeted Implementation 18
Point-to-Point vs Round Trip 19
Payment Structure 19
Marketing, Outreach, and Programming 20
Policy Recommendations for the City of Edina 21
1. Define City Goals Surrounding Electrification 21
2. Focused home-based implementation in districts with high concentrations of vulnerable
populations 22
3. Community-Led Site Selection 22
4. Budget for Significant and Sustained Programming, Education & User Support 23
5. Prioritize Inclusive Payment and “Neighbors Driving Neighbors” Policies 23
6. Engage with Neighboring Communities to Establish Commuter Coverage 24
Conclusion 24
References 26
3
Introduction
Car sharing is a dynamic system that can improve mobility and accessibility for the historically
disadvantaged if implemented intentionally. Cities such as Minneapolis and Saint Paul have
implemented carshare systems, and there is potential for the City of Edina to implement a system
of its own. However, there are major equity concerns with implementing and maintaining an
electric vehicle (EV) car-sharing service. This paper analyzes the equitable effects of an EV car-
sharing service in suburban Edina. Two questions drive this research: (1): would an EV car-
sharing service exacerbate or help mitigate community inequities; and (2): what are the best
practices for ensuring equitable deployment of shared mobility resources and strategies? In this
paper, we will argue that unfocused, market-rate implementation is likely to serve as a resource
for users who already have high levels of mobility and accessibility. Round trip, home-based
programs that aim to boost mobility for historically underserved and disadvantaged populations
can increase mobility and provide economic and social benefits to users who would otherwise
not enjoy access to the benefits of community car sharing. Engaging with and adapting to
community partners and the targeted users of these programs through operational and spatial
equity policies and ongoing communication, programming, and support have a significant
bearing on program success and continuity.
In this report, we use the following definitions:
● Equity: “Equity connects all residents to opportunity and creates viable housing,
transportation, and recreation options for people of all races, ethnicities, incomes, and
abilities so that all communities share the opportunities and challenges of growth and
change” (Metropolitan Council, 2015).
4
● Mobility: “The ability of a person or people to travel from one place to another”
(Metropolitan Council, 2015).
● Accessibility: the ease of accessing destinations via a mode of transportation
● Electric Vehicle (EV): an automobile that runs on an electric motor and draws electricity
from a battery, and can be charged externally via electricity
● Car share: A model of transportation access where members can rent a vehicle for a set
amount of time and the rental period must begin and end within a designated service area
● Without car access: An individual 16 or older who does not have access to a personal
vehicle within their household
Contextualizing Equity in Car Sharing
Mobility and Accessibility
Mobility is a critical factor in increasing access to job opportunities and economic mobility for
those without car access. Transportation access and mobility are critical factors in gaining
economic mobility. Pendall et al. (2014) found that families with automobile access can access a
more significant number of jobs and have an increased likelihood of employment. A low-income
family with one car per adult decreases unemployment by 18 percent and increases income
potential by nine percent. Litman (2022) finds that basic mobility provides access to essential
activities like health care, grocery shopping, education, and employment, suggesting that
increasing underserved populations’ mobility options can increase access to previously
unavailable, everyday services. Martens, Golub, and Robinson (2012) also argue that equity
would maximize the average accessibility and minimize disparities of a service. Thus, our
5
evaluation of a service’s equitability is based on how well the proportion of vulnerable users
within a community is represented and how well the service allows access to essential needs.
Measures of Equitability in Traditional Car Sharing
User trends of traditional programming
The people that mainly use shared mobility are high-income, educated, and younger than the rest
of the population. Martin et al. (2021) mentioned in their study that most of the surveyed car-
sharing members were between the ages of 25 and 44, 80 percent of car-sharing users had a
bachelor’s degree, and the users were disproportionately white. This was backed up by Cevero
and Tsai (2004), which found that 81.2 percent of car-sharing respondents were white, despite
only 49.6 percent of San Francisco being white. Martin et al. (2020) further this by finding that
Hispanic/Latino, African American, American Indian, and Native populations were
underrepresented in car sharing. Car-sharing members are overrepresented by households with
an annual income of $100,000 or higher, with 59 percent of members having above that
threshold and non-members only 37.2 percent (Clewlow, 2016). Cevero and Tsai (2004) found
that the median annual personal income of car-sharing users in their San Francisco study was
$57,000, higher than the national household average. Car sharing that exists in the status quo has
increased mobility for populations that already have higher-than-average mobility. This means it
does not benefit the people who may need it the most. A potential EV car-sharing service in
Edina needs to ensure availability and affordability for vulnerable populations to increase equity
in Edina.
6
Car Sharing and Gentrification
Some experts have concerns about whether electric vehicle infrastructure and carshare programs
could increase the risk of gentrification in vulnerable communities. However, more research is
needed. One such concern from The U.S. Department of Energy, states that the placement of
electric vehicle chargers in underserved communities may lead to gentrification (Zhou et al.,
2022, p. 23). Additionally, when studying the attitudes of potential electric vehicle users in
mixed-use neighborhoods, Henderson (2020, p. 13) found worries about gentrification to be
prevalent among residents. Although these concerns are important considerations when planning
for electric vehicles and car sharing, at this time, more research is needed to determine how or to
what degree this risk is found in practice.
Barriers to Traditional Programming
Low-income households spend a large proportion of their income on transportation. That is
primarily due to their dependence on their vehicles for most of their trips. The car ownership can
be broken down into insurance, maintenance, and fuel costs. The combined cost of commuting
and housing for low-income families is nearly 33 percent of their income.
Smartphones and technologies have made it easier to utilize services such as car-sharing
programs that save money and time. Electric car-sharing programs have enabled easy access to
transportation with payment made through the phone or credit/debit card. These programs are
essential in ensuring access to mobility for the low-income and providing access to regions
where public transit is limited. However, access to technology can be a barrier to people over 65
and low-income populations. Also, the requirement of online banking prevents shared mobility
7
usage. Unbanked populations are likely to be uneducated, low-income, and disabled households.
According to the 2021 FDIC National Survey of Unbanked and Underbanked Households, only
seven percent of the population is unbanked (2022). Of the seven percent population, 25 percent
of the households make less than $15,000 per year, 18 percent are black, 16 percent are Hispanic,
and 23 percent are without high school education. Other barriers include language barriers for
the immigrant population.
In research by the University of Wisconsin - Milwaukee, large racial disparities were
found when measuring the percentage of the population with a valid driver's license (Pawasarat
& Quinn, 2016). This pattern was seen across all age and income levels in varying levels of
severity. The most commonly cited reason for not having a valid license was affordability and
costs associated with driving, owning a car, or reinstatement of licenses. In addition, according to
the National Equity Atlas, comprised of research by the USC Equity Research Institute and
PolicyLink, “racially discriminatory pricing for auto loans and car insurance [...] make car
ownership more costly” for Americans of color (2022).
Equity Concerns and Considerations in Edina, Minnesota
The city of Edina, Minnesota, is a relatively wealthy, first-ring suburb in the Twin Cities metro
area. However, vulnerable residents are concentrated in small pockets, mainly along the south
and east municipal borders. Edina is spatially divided into roughly four quadrants by Highway
100, which runs north/south, and Highway 62, running east/west. To the west and north of these
divisions, the landscape is largely middle to upper-income single-family homes in large swaths
of residential space dotted with parks and golf courses and connected by streets designed for
8
personal car use. The southeast quadrant of Edina holds almost all of the city’s industry and
commerce, boasting extensive shopping and entertainment districts like Southdale Center and
50th & France, where most workers commute from neighboring cities. This area also represents
a majority of the high-frequency transit, multi-family housing, and mixed-use development in the
city.
Unsurprisingly, this quadrant is home to a considerable majority of what the city
considers its most vulnerable residents. According to the Edina Climate Vulnerability
Assessment, of the nine populations identified as most vulnerable to the adverse effects of
climate change, five are geographically concentrated in this area: elders over 65 years old,
individuals in economic stress or poverty, people of color, limited English speakers, and
individuals without vehicle access (paleBLUEdot, 2021a). Additionally, a significant percentage
of these vulnerable residents are even further concentrated in the southeasternmost census tract,
Tract 240.04, encapsulating the Promenade, Centennial Lakes, and Edinborough neighborhoods.
However, other neighborhoods such as Pentagon Park, Parklawn, Lake Cornelia, South Cornelia,
Lake Edina, and Southdale are home to concentrated vulnerabilities as well.
All five of these groups are a significantly larger share of the population in the
southeastern quadrant than in the city overall. Although Edina has a considerable elderly
population, accounting for 21.5 percent of the city’s total population (paleBLUEdot, 2021a), the
highest concentration is seen in the aforementioned southeasternmost tract, 240.04. Elderly
residents here make up over 37.15 percent of the population. Likewise, low-income residents
account for roughly 12 percent of the city as a whole but represent 20 to 30 percent of residents
among the three easternmost tracts. Additionally, this uneven distribution is even more
9
significant when considering individuals in poverty. While only 4.91 percent of Edina broadly is
impoverished, more than 12.01 percent of the population in tract 240.04 lives in poverty. Of
these residents, a majority of them are female and between the ages of 45 and 75. Continuing this
trend, people of color, while accounting for 14.1 percent of the city overall, are seen in
concentrations of upwards of 39 percent in some tracts, all at the southern and eastern borders of
the city. Similarly, limited English speakers only make up roughly six percent of the city in total
but account for 15 to 39 percent of residents in the southeast quadrant. In keeping with this trend,
individuals without vehicle access, who represent 5.2 percent of the Edina population, are most
prevalent in three tracts of the southeast quadrant, and one along the northeast border. More than
9.84 percent of the population in tract 240.04 are those without vehicle access. Almost all but
five tracts identified only have roughly two percent of residents without vehicle access. Those
without personal car access are more likely to be older, less physically mobile, and food
insecure.
Serving these populations aligns with Edina’s Climate Action Plan (paleBLUEdot,
2021b) and their identified vulnerabilities. The city has determined that “adaptive efforts may be
most effective by prioritizing strategies [that] address [...] risk of Extreme Heat, Air Quality,
Flooding, Power/Infrastructure Failure, and Food Insecurity” (paleBLUEdot, 2021b). Of these
risks, extreme weather, air quality, and food insecurity are identified as the greatest sensitivities
for the aforementioned vulnerable populations. In addition, the city also states that “particular
attention should be paid to strategies which are most effective for Elders over 65, People of
Color, and those in Economic Stress.” All of these groups are heavily represented in the
southeastern quadrant of the city.
10
Case Studies
Miocar
First, we present an analysis of the Miocar car-sharing service, piloted in rural communities of
the San Joaquin Valley in central California in 2019. Rodier, Harold, and Zhang (2021) explored
early results from the low-cost, member-based program. The program used battery-powered EVs
(BEV) in a round-trip, residential-based program structure. Early demographic data shows that
members tended to come from larger households. Miocar found particular use from lower-
income families, with 67 percent of members falling into the US Department of Housing and
Urban Development (HUD) category “low-income” or lower and 62 percent having less
education than a college associates degree. Sixty-nine percent of surveyed Miocar users
indicated that their transportation access was improved and that they could not have traveled to
their destinations without the service. Miocar found success even in a low-density area where
public transit could fulfill all possible trips for only four percent of the surveyed users and
walking for zero percent of users. Eighty-one percent of respondents stated that they were “Very
Satisfied” with the service. The success stemmed from the low cost, with 38 percent of the
respondents saying they were “Very Satisfied” citing it as the primary reason for stating so.
Miocar’s fares are $4 per hour, with a $35 daily and a $45 weekend rate. Despite the positive
feedback, 25 percent of respondents recommended expanding the service with additional hub
locations and 21 percent wanted an increase in cars beyond the 27 vehicles rolled out during the
pilot program.
11
Buffalo CarShare
Next, we consider results from the Buffalo CarShare program out of Buffalo, New York,
launched in 2009. Buffalo CarShare, now a part of ZipCar, was a round-trip fossil fuel-powered
service in the urban and suburban community of Buffalo. Randall (2011) reported on the results
from the first two years of the service’s implementation. Two-thirds of the surveyed respondents
came from households earning $35,000 or less. From 2010 to 2011, the service saw rapid
adoption from lower-income households, with the percentage of low-income households that
used Buffalo CarShare jumping from 35 percent to nearly 50 percent and the percentage of
BIPOC users growing from 23 percent in 2010 to 32 percent in 2011. Overall, the surveys found
that the racial makeup of the users reflected the neighborhoods that the cars were placed in. The
plurality of users, 22 percent, cited the inability to afford to buy and maintain their own car as the
primary reason why they joined the service. Over 70 percent of users stated that they used the
service to complete essential tasks like going to grocery stores, medical care, and conducting
personal business. This research does not include findings after ZipCar’s acquisition of the
findings.
GIG CarShare
Pan, Martin, Shaheen (2022) sought to analyze what causes programs like Buffalo CarShare to
have more favorable equitable effects. Buffalo CarShare implemented numerous equity focussed
programs to increase diverse ridership, including conducting outreach with community-based
organizations, providing education on car sharing to community members, and collaborating
with community leaders to identify appropriate sites for vehicles. GIG CarShare is a free-floating
12
BEV car-sharing service in the San Francisco Bay Area, Seattle, and Sacramento. Unlike
Buffalo, GIG CarShare in Oakland, California has remained majority young, caucasian, high-
income, and highly educated. Fifty-four percent of Oakland citizens live in Equity Priority
Communities (EPCs), which are defined by the Metropolitan Transportation Commission as a
census tract with high concentrations of lower income, and disadvantaged races/ethnicities,
among other factors. Despite this, only 33 percent of GIG CarShare members were from EPCs.
Compared to other car-sharing services like Buffalo CarShare (Randall et al, 2011), Ithaca
CarShare (Blair & Dotson, 2011), and BlueLA (Ferguson & Holland, 2019), GIG Car Share lags
in the percentage of low-income users. Pan et al, (2022) suggest that this is because GIG Car
Share focused solely on outreach and education strategies such as presentations at affordable
housing and tabling at community events, rather than also pursuing operational and spatial equity
policies that the other services pushed. Ithaca CarShare and BlueLA both provided discounts for
low-income members and worked with community leaders to determine suitable car-sharing
sites. Ithaca CarShare in particular provided alternate payment options to debit and credit cards.
These two services as well as Buffalo CarShare pursued these initiatives on top of their outreach
efforts, which led to a substantially more diverse user base than GIG Car Share.
Our Community CarShare, Sacramento, CA
The Our Community CarShare program in Sacramento, California first launched in 2018 and
was successful in increasing the mobility of low-income residents according to a case study
published by the Shared-Use Mobility Center in 2020 (Holland et al., 2020). The fully subsidized
pilot provided electric vehicle car-sharing service to residents of three affordable housing
13
complexes with two electric vehicles and charging infrastructure at each site, as well as an
additional fourth site located at the nearby Sacramento Valley Train Depot. Residents who
signed up for the “community carshare membership” received three hours of reservation per day,
up to nine hours per week, at no cost. The average trip was roughly twenty miles and two and a
half hours long, and more than 13,500 trips were made in the first year. Users reported being able
to make trips to buy groceries, bring children to school, take a neighbor to the hospital, and
attend job training.
However, as Holland et al. explains, the program was not without challenges (2020).
Planners report failing to properly plan, fund, and execute enough support and education to
connect interested users to the service. Workers had to spend significant time one-on-one with
residents, assisting them with the sign-up process or helping them establish baseline
requirements such as email addresses. Levels of technological literacy varied greatly across sites,
and sites with the youngest, most technologically independent residents used the service most.
Additionally, significantly more interpretation and language-inclusive programming were
needed, as well as education and involvement on the part of housing site managers, who were
tasked with assisting residents when program staff was not present. Significant delays in
implementation were caused by complicated coordination between numerous community
partners, permitting roadblocks for EV infrastructure, and funding hang-ups.
Luckily, for many of these challenges, the planners were able to make quick pivots
toward more inclusive strategies, such as adding language services, technology and registration
support, and a “community ambassador” program where volunteer residents could drive
neighbors unable to drive themselves (Holland et al., 2020). The program was recognized by the
14
California Air Resources Board for reducing emissions and increasing the mobility of low-
income residents, and, as a result, was awarded an additional one million dollars in funding. In
subsequent phases, planners are focusing on implementing a more comprehensive volunteer
driver program, along with ‘mobility wallets’ that could be used across many different modes of
transit.
HOURCAR Multifamily EV Car Share Pilot Project
HOURCAR, based in the Twin Cities Metro since 2005, has recently ventured into subsidized,
residential round-trip car sharing at multifamily housing sites. In cooperation with Xcel Energy,
East Metro Strong, the American Lung Association, and the U.S. Department of Energy, the
HOURCAR Multifamily Project uses subsidies to support the installation of EV infrastructure
and car-sharing operations for selected sites (HOURCAR, n.d.). The initial project phase began
in 2021 with five sites, all of which were “qualified affordable sites where at least 66 percent of
residential units are affordable at 60 percent Area Median Income (AMI) or below”
(HOURCAR, n.d.). These sites receive “100% utility support,” which includes installation and
electrification infrastructure as well as 24 months of free HOURCAR program operations,
including two vehicles. The amortized cost of one two-car EV charger is also covered for the
pilot period or as long as the site hosts the car-sharing program. One significant difference found
between this project and previous case studies is the cost to the user. This project does not
explicitly subsidize rates for users, as the sites are available for use by all HOURCAR members,
however recent cost structure changes offer support for low-income users. While this pilot is too
15
recent to supply significant user data or outcome analysis, it has so far been deemed successful
by HOURCAR and is now being expanded to a second phase. This expansion will add an
additional 20 residential sites, and while low-income and transit adjacent sites are prioritized,
sites of all income levels are encouraged to apply.
It is important to highlight that the creation of the HOURCAR Multifamily Project was
spurred by community feedback, which also helped pinpoint service and policy modifications
that could increase accessibility of HOURCAR services more broadly. In order to understand
barriers and the education, resources, and partnerships needed for electric vehicle car sharing,
HOURCAR used common engagement methods such as surveys, open houses and focus groups
(HOURCAR 2021). Much of this engagement was focused on public housing residents and
community organizations within majority-BIPOC neighborhoods, including City of St. Paul
Public Housing and the Core Partner Council. The most significant changes made were in
payment structure, hub location, and network connectivity. Instead of requiring member fees be
paid in one lump sum, membership costs are now dispersed monthly, increasing accessibility for
users living on tight month-to-month budgets. Qualified low-income members can now choose
the Access PLUS plan, which offers significant discounts on fees and monthly membership
costs, with the primary cost to the user being active service costs of $6 per hour of car use. In the
first three months of the Access PLUS program, these users accounted for 29 percent of total
HOURCAR usage, a share that has continued to grow. Surveys highlight that 41 percent of that
usage was from BIPOC members (HOURCAR 2022, p. 6). Furthermore, community members
requested more hubs in residential neighborhoods to facilitate first-mile/last-mile transit
connections and other home-based trips (HOURCAR 2021). Community members also
16
requested a larger and more seamless network that would extend car-sharing boundaries to
neighboring jurisdictions. Moving forward, HOURCAR plans to achieve a user pool that is at
least 50 percent BIPOC and 40 percent very low-income by 2026 (HOURCAR 2022, p. 8).
Using feedback and data from the multifamily project, member surveys, direct engagement and
account and ridership data, HOURCAR made meaningful strides in access and equity, ensuring
more targeted programming could be enjoyed by users who are traditionally underrepresented in
carshare usage.
Car2Go
Finally, we examined the results from Car2Go, a nationwide one-way free-floating car-sharing
service launched in North America in 2010 with a presence in cities like San Diego, Seattle,
Vancouver, Washington DC, and Calgary. Martin and Shaheen (2016) and Rodier et al (2022)
investigated Car2Go’s effects in the aforementioned cities and found that compared to round-trip
models, one-way services are cheaper and may be associated with decreased transit use because
it may have lower time and money costs than public transit. Round-trip services require extra
time and money driving cars to hub locations, which compared to one-way services where you
can drop the car off at your destination, is more expensive. Tyndall (2017) analyzed the spatial
distribution of Car2Go vehicles using census tract data in cities including Austin, Columbus,
Minneapolis, Portland, Miami, and Seattle, among others. Tyndall’s model accounted for other
factors such as census tract density, geographic size, and other factors specific to the studied city
and still found that vehicles were disproportionately distributed in higher educated, younger, and
whiter census tracts. The model did not find a significant relationship between income level and
17
vehicle access. Tyndall suggests that government policies and incentives would decrease
disparities and ensure service for marginalized communities.
Key Takeaways
Electric vs Combustion Engines
When considering whether to deploy electric vs. internal combustion engine (ICE) vehicles,
there are key factors to keep in mind that have to do with cost overtime, upfront cost, and
environmental impact. EV network infrastructure implementation costs are dependent on the
current state of EV charging infrastructure in the area and what the jurisdiction's network goals
are. The upfront consumer cost of purchasing an electric vehicle vs. an internal combustion
engine vehicle is about the same. Electric vehicles have a lower cost per mile than internal
combustion engine vehicles. Electric vehicles have lower maintenance costs: EVs can save
drivers between $1,800 and $2,600 on operating and maintenance costs per year (Zero Emissions
Transportation Council, 1). These maintenance costs can have long-term impacts for vehicle
affordability. When considering environmental impact, EVs produce less CO2 and other air
pollutants than internal combustion engines (Yang et al), and the greatest benefit of EVs is found
with clean energy generation. However, when implemented, there is no discernible difference in
equity effects between electric and combustion engine car-sharing services. The main
differentiation between the case studies was not the engine type, but the spatial and operational
implementation of the vehicles.
18
Widespread vs Targeted Implementation
Users of HourCar and EVIE in the Twin Cities have stated that hub and charging locations are
desired not just along transit and retail corridors, but also in neighborhoods and residential zones.
Surveyed respondents stated that they would want charging locations to focus on underserved
neighborhoods as these areas of the city lack ubiquitous access to shared mobility, both currently
and historically (HOURCAR, 2021). This would primarily benefit residents of Edina who work
and run errands in Edina as a lack of charging hubs in retail areas as well as in nearby cities
limits the range in which the service can run. Greater metro-wide implementation is needed to
bring equity benefits to people who live in Edina and work outside of Edinam, and vice-versa.
However, if the goal is to help disadvantaged communities in Edina, targeted implementation
may be the most equitable route.
As case studies displayed, there are differences that can be made in implementation, and
these differences should be intentional. Widespread implementation helps increase mobility in
the aggregate, but disproportionately helps white, male, educated, higher-income people the
most. Litman (2022) finds that basic mobility provides access to essential activities like health
care, grocery shopping, education, and employment. This suggests that increasing underserved
populations’ mobility options such as automobiles will bring on equity benefits from increased
access to previously inaccessible services. Focused Implementation in low-income and BIPOC
communities increased equity and equitable usage.
Generally, widespread implementation helps increase mobility in the aggregate, but
disproportionately helps white, male, educated, higher-income people the most, while focused
implementation in low-income and BIPOC communities increased equity/usage. But simply
19
increasing infrastructure is insufficient: there should be an intentional decision made surrounding
the type of implementation.
Point-to-Point vs Round Trip
Implementation of a car-sharing system is more than just considerations around widespread or
targeted hubs; there should also be intentionality surrounding whether the system is point-to-
point vs. a round-trip model. The Sacramento carshare program demonstrated that residential car
share can bring new users (people who have one or more barriers to typical car sharing) because
of continued access, education, and support in using the program. Point-to-point may achieve
first time users, but not usually those who could benefit most, and retention rates differ. Round
trip car-sharing services allow for better availability and easier access because of its set home
location. Point-to-point implementation may lead to an accumulation of cars in places where they
are not required, leading to a mismatch between the spatial supply and demand of vehicles.
Redistribution would be required to place EV car-sharing vehicles where people need them
(Mounce and Nelson, 2018). The Car2Go program focused on point-to-point sharing, and while
point-to-point is cheaper to use and operate, it may drive ridership away from transit. Where
equity is a main consideration, a round trip model has a history of operating as a more equitable
system.
Payment Structure
Programs that seek to lower the cost of car sharing have seen greater usage from disadvantaged
communities and thus have had more equitable effects. ECOSS (2018) surveyed residents in
20
underserved communities in Seattle prior to widespread implementation of EV car sharing and
found that the largest barrier to adopting car sharing was the cost of the service. MioCar’s low-
cost was a major contributor to its success, even in rural California. Services like BlueLA and
Ithaca CarShare had a greater proportion of low-income users because they provided discounts
for low-income members and allowed alternate payment options to debit and credit cards.
Qualified low-income members enjoy significant discounts on fees and monthly membership
costs through HOURCAR’s Access PLUS plan, which has seen great popularity in only a few
months of operation (HOURCAR 2022, p. 6), and 41 percent of these Access PLUS users were
BIPOC residents. Services that were market rate and did not have substantial discounts for lower
income users such as Car2Go and GIG CarShare did not experience the same equitable outcomes
as other services.
Marketing, Outreach, and Programming
Cervero and Tsai (2004) have found that early adopters of car sharing tend to be younger, whiter,
and come from low-car households. Increasing knowledge about electric vehicle car sharing in
underserved communities remains a challenge in using car sharing as a tool to increase equity.
Despite 92 percent of respondents in underserved communities in Seattle stating that they would
like to see more electric vehicles in their community, only 9 percent stated that they knew “a lot”
about electric vehicles (ECOSS, 2018). Pan, Martin, Shaheen (2022) found that successful
implementation of car-sharing services involved several rounds of outreach and education to
break past existing distrust and lack of knowledge on EVs. Services in Buffalo, Ithaca (NY), Los
Angeles, and Oakland conducted outreach with community based organizations, set up car-
21
sharing help call centers and storefront locations, and provided multilingual advertising,
outreach, and educational orientations. Marketing outreach alone did not diversify the car-
sharing user base, equity focused spatial and operational policies were needed. The services that
saw the most equitable distribution of users worked with community leaders to find the optimal
location for car-sharing sites to serve the community, provided discounts and alternative
payment methods, and actively considered socioeconomic factors and mobility options when
finding car-sharing sites. This is backed up by findings from Our Community CarShare in
Sacramento, CA (Holland et al., 2020). These marketing and outreach recommendations follow
the guidance from the Greenlining Institute’s report on how to operate car-sharing programs in
underserved communities (Espino & Truong, 2015).
Policy Recommendations for the City of Edina
1. Define City Goals Surrounding Electrification
Prioritizing speed/adoption/wide programming vs increasing EV adoption among residents. If
electrification is the main goal for the City of Edina, especially in terms of meeting climate
goals, then that commitment should be formally established. The timeline of the goals
established by the city will affect the speed and coverage area for a car-sharing system.
22
2. Focused home-based implementation in districts with high
concentrations of vulnerable populations
Car-sharing services such as Buffalo CarShare and MioCar saw higher adoption rates from
members of vulnerable communities when car-sharing services focussed on specific areas of the
city that had high concentrations of vulnerable populations. Services like Car2Go and GIG
CarShare had a more widespread implementation and their users were disproportionately white,
more educated, younger, and higher income, characterics of people that already have mobility
access. HOURCAR and Our Community CarShare in particular saw even more equity success
when infrastructure was built at affordable housing complexes. Edina should provide incentives
to developers to build EV car-sharing infrastructure within new developments, especially low-
income, subsidized housing aimed to help vulnerable populations. At a minimum, EV car-
sharing infrastructure should be specifically built in neighborhoods with a high concentration of
vulnerable populations.
3. Community-Led Site Selection
The most successful programs demonstrated a willingness to gather community input to
determine the best locations to place car-sharing hubs and EV charging stations. Community
leaders were able to help service providers find hub locations that would best serve the
neighborhoods that were being targeted. Programs in Los Angeles, Ithaca, and Sacramento saw
higher adoption rates from vulnerable populations thanks to community input on infrastructure
location. In order to ensure equitable access to EV car sharing, Edina should push for
23
community-led site selection initiatives to determine which specific locations in targeted
neighborhoods would best serve the community.
4. Budget for Significant and Sustained Programming, Education &
User Support
Car-sharing services that invested heavily into diverse outreach programs tended to be
successful. While general outreach and tabling at community events and affordable housing units
worked to increase knowledge of the service, the programs that gained the most users from
vulnerable groups such as Buffalo and Ithaca CarShare conducted outreach with community-
based organizations, set up car-sharing help call centers and storefront locations, and provided
multilingual advertising. To increase mobility equity in underserved communities, it is
imperative that Edina pursue robust outreach programming, education, and user support to make
EV car sharing approachable to community members of all income levels, ethnicities, and
languages.
5. Prioritize Inclusive Payment and “Neighbors Driving Neighbors”
Policies
Since not every potential member has access to a bank account, Edina should work to allow
alternative payment methods to just credit and debit cards. Cash and voucher payment systems
have worked to help programs gain users that previously did not have access to car sharing or
many other modes of transport due to their banked status. Offering discounts and lower hourly
rates was a key factor in driving lower-income community adoption of successful services like
Miocar and Our Community CarShare. Edina should work to subsidize the cost of the service to
24
broaden the range of users that can afford it. In addition, since underserved communities are
more likely to have citizens without driver's licenses, Edina should seek to implement a
“neighbors driving neighbors” program that allows members who cannot drive the ability to
easily request rides from other community members. This will help to ensure that the increased
mobility and equity can be experienced by all community members, not just those able to drive.
6. Engage with Neighboring Communities to Establish Commuter
Coverage
Some portions of the City of Minneapolis and the City of Saint Paul already have Evie carshare
programs, and people travel to and from the City of Edina between the Twin Cities every day.
EV car sharing in Edina can leverage the current network in the Cities to pilot as part of a greater
network of EV car sharing throughout the metro area. Future engagement with project partners is
required to establish a greater carshare region. Further research may need to be conducted to
investigate the equity effects and implementation options of a metro-wide car-sharing program.
Conclusion
In this report we argued that unfocused, market-rate implementation is likely to serve as a
resource for users who already have high levels of mobility and accessibility. Round trip, home-
based programs that aim to boost mobility for historically underserved and disadvantaged
populations can increase mobility and provide economic and social benefits to users who would
otherwise not enjoy access to the benefits of community car sharing. Engaging with and adapting
to community partners and the targeted users of these programs through operational and spatial
equity policies and ongoing communication, programming, and support have a significant
25
bearing on program success and continuity. Numerous carshare operations across the United
States were reviewed and a set of policy recommendations were developed.
We recommend the following policy: Define city goals surrounding electrification; create
focused home-based implementation in districts with high concentrations of vulnerable
populations; allow the communities to lead site selection; budget for significant and sustained
programming, education & user support; prioritize inclusive payment and “neighbors driving
neighbors” policies; and engage with neighboring communities to establish commuter coverage.
With the guidance of these recommendations, the City of Edina can take steps toward
implementing an equitable carshare program.
26
References
______. (2022). Challenges and opportunities for publicly funded electric vehicle car-sharing.
Retrieved December 18, 2022, from https://ncst.ucdavis.edu/research-product/challenges-and-
opportunities-publicly-funded-electric-vehicle-carsharing
Blair, A., & Dotson, J. (2011). Car sharing in a small city: Ithaca Carshare’s first two years.
Retrieved December 16, 2022, from https://rosap.ntl.bts.gov/view/dot/20352
Cervero, R., & Tsai, Y. (2004). City CarShare in San Francisco, California: Second-year travel
demand and car ownership impacts. Transportation Research Record: Journal of the
Transportation Research Board, 1887(1), 117–127. https://doi.org/10.3141/1887-14
Clewlow, R. R. (2016). Car sharing and sustainable travel behavior: Results from the San
Francisco Bay Area. Transport Policy, 51, 158–164.
https://doi.org/10.1016/j.tranpol.2016.01.013
ECOSS. (2018). Seattle Electric Vehicle Outreach & Engagement Campaign Final Report.
Retrieved December 16, 2022, from
www.seattle.gov/Documents/Departments/OSE/ClimateDocs/TE/seattleevoutreach_ecoss_fin
alreport.pdf
Espino, J., & Truong, V. (2015). Electric Carsharing in Underserved Communities.
Considerations for Program Success. The Greenlining Institute. Retrieved December 16,
2022, from https://greenlining.org/publications/2015/electric-carsharing-underserved-
communities-considerations-program-success/
FDIC. (2022, November). 2021 FDIC National Survey of Unbanked and Underbanked
Households. Retrieved December 19, 2022, from https://www.fdic.gov/analysis/household-
survey/
Ferguson, M., & Holland, B. (2019). Electric and equitable: Learning from the BlueLA
carsharing pilot. Retrieved December 16, 2022, from
https://learn.sharedusemobilitycenter.org/overview/case-study-electric-and-equitable-learning-
from-the-bluela-carsharing-pilot-los-angeles-ca-2019/
Henderson, J. (2020). EVs Are Not the Answer: A Mobility Justice Critique of Electric Vehicle
Transitions. Annals of the American Association of Geographers, 110(6), 1993–2010.
https://doi.org/10.1080/24694452.2020.1744422
Holland, B., Campos, F. L., Gray, L., & Michele, L. (2020). Our Community CarShare
Sacramento Case Study. In Mobility Learning Center Powered by the Shared-Use Mobility
Center. Shared-Use Mobility Center. Retrieved October 18, 2022, from
27
https://learn.sharedusemobilitycenter.org/overview/our-community-carshare-case-study-
sacramento-ca-2020/
HOURCAR. (2022). Evie 6 Month Report (p. 8). https://eviecarshare.com/wp-
content/uploads/2022/10/2022-Evie-6-Month-Report-RFS-FINAL.pdf
HOURCAR. (2021). Twin Cities Electric Vehicle Mobility Network: Community Engagement
and Outreach (p. 33). https://hourcar.org/wp-content/uploads/2021/10/TCEVMN-CE-
Report_Final-20210304.pdf
HOURCAR. (n.d.). Multifamily Project: HOURCAR Multifamily: Equitable Electric Mobility.
Retrieved November 18, 2022, from https://hourcar.org/multifamily/
Litman, Todd. (2022). Evaluating Transportation Equity: Guidance for Incorporating
Distributional Impacts in Transportation Planning. Social Research in Transport (SORT)
Clearinghouse. 8.
Martin, E., & Shaheen, S. (2016). Impacts of car2go on vehicle ownership, modal shift, vehicle
miles traveled, and greenhouse gas emissions: An analysis of five North American cities.
Retrieved December 16, 2022, from https://tsrc.berkeley.edu/publications/impacts-car2go-
vehicle-ownership-modal-shift-vehicle-miles-traveled-and-greenhouse-gas
Martin, E., Stocker, A., Nichols, A., & Shaheen, S. (2021). Roundtrip carsharing in New York
City: An evaluation of a pilot program and system impacts. Retrieved December 18, 2022,
from https://tsrc.berkeley.edu/publications/roundtrip-carsharing-new-york-city-evaluation-
pilot-program-and-system-impacts
Martins, K., Golub, A., & Robinson, G. (2012). A justice-theoretic approach to the distribution
of transportation benefits: Implications for transportation planning practice in the United
States. Transportation Research Part A: Policy and Practice, Vol. 46, (4), pp. 684-695.
paleBLUEdot. (2021a). Edina Climate Vulnerability Assessment. City of Edina. Retrieved
December 19, 2022, from https://www.edinamn.gov/1779/Climate-Action
paleBLUEdot. (2021b). Edina Climate Action Plan. City of Edina. Retrieved December 19,
2022, from https://www.bettertogetheredina.org/climate-action-plan
Pan, A. Q., Martin, E. W., & Shaheen, S. A. (2022). Is access enough? A spatial and
demographic analysis of one-way car-sharing policies and Practice. Transport Policy, 127, 103–
115. https://doi.org/10.1016/j.tranpol.2022.08.015
Pawasarat, J., & Quinn, L. M. (2016). ETI Research on Disparate Racial Impacts of Using
Driver’s Licenses for Voter IDs. ETI Publications.
28
Pendall, Rolf, Hayes, Christopher, George, Arthur, McDade, Zach, Dawkins, Casey, Jeon, Jae,
Knaap, Elijah, Blumenberg, Evelyn, Pierce, Gregory, & Smart, Michael. (2015). Driving to
Opportunity: Understanding the Links among Transportation Access, Residential Outcomes,
and Economic Opportunity for Housing Voucher Recipients. Prioritize Electric Vehicle
Charger Benefits to Underserved Communities (ANL/ESD-22/10). Argonne National Lab.
(ANL), Argonne, IL (United States). https://doi.org/10.2172/1870157
Randall, C. H. (2011). Buffalo CarShare : Two years in review, a look at the organization's
growth, membership, and impacts. Retrieved December 16, 2022, from
https://rosap.ntl.bts.gov/view/dot/23850
Rodier, C., Harold, B., & Zhang, Y. (2021). Early results from an electric vehicle car-sharing
service in rural disadvantaged communities in the San Joaquin Valley. University of
California Institute of Transportation Studies. Retrieved December 16, 2022, from
https://www.ucits.org/research-project/2019-44/
Rodier, C., Randall, C., Garcia Sanchez, J. C., Harrison, M., Francisco, J., & Tovar, A.
Tyndall, J. (2017). Where no cars go: Free-floating carshare and inequality of access.
International Journal of Sustainable Transportation, 11(6), 433–442.
https://doi.org/10.1080/15568318.2016.1266425
USC Equity Research Institute & PolicyLink. (2022). Car Access: Everyone needs reliable
transportation access and in most American communities that means a car. National Equity
Atlas. Retrieved October 19, 2022, from https://nationalequityatlas.org/indicators/Car_access
Zero Emissions Transportation Association. (2022). Electric Vehicles Are Cheaper Than Internal
Combustion Engine Vehicles, According To Latest EV Savings Report From ZETA - ZETA.
https://zeta2030.org/news/electric-vehicles-continue-to-be-cheaper-than-internal-combustion-
engine-vehicles-according-to-zetas-ev-savings-report
Zhou, Y., Gohlke, D., Sansone, M., Kuiper, J., & Smith, M. P. (2022). Using Mapping Tools to
RCP.UMN.EDU
330 HHHSPA, 301 19th Avenue South, Minneapolis, MN 55455 | 612-625-1551
The University of Minnesota is an equal opportunity educator and employer.
This publication/material is available in alternative formats upon request. Direct requests to cura@umn.edu or 612-625-1551.
Printed on recycled and recyclable paper with at least 10 percent postconsumer waste material.
Date: May 11, 2023 Agenda Item #: V.C.
To:Energy and Environment Commission Item Type:
Other
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:Special Presentation: Draft 2023 State of
Sustainability
Discussion
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
EEC members will receive the draft 2023 State of Sustainability presentation from City Sustainability Manager
Grace Hancock.
INTRODUCTION:
Date: May 11, 2023 Agenda Item #: VII.A.
To:Energy and Environment Commission Item Type:
Other
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:EEC Working Group 2023: Carryout Bags Information
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
Approve new working group member for Carryout Bags Working Group.
INTRODUCTION:
Date: May 11, 2023 Agenda Item #: VII.B.
To:Energy and Environment Commission Item Type:
Report and Recommendation
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:Staff Report: Conservation and Sustainability Fund Information
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
Review and comment on staff report outlining 2022 Conservation and Sustainability Fund use.
INTRODUCTION:
ATTACHMENTS:
Description
Staff Report - Conservation and Sustainability Fund
May 16, 2023
Mayor and City Council
Grace Hancock, Sustainability Manager
2022 Conservation and Sustainability (CAS) Fund Summary Report
Information / Background:
The CAS Funds available in 2022 were $3,227,210. This includes $2,265,988 in rollover funds from 2021
and new franchise fee income of $961,222 in 2022.
$847,000 (26%) of available funds were spent on CAS-related projects and items in 2022 ($447,666 was
spent in 2021). At 12/31/2022, the CAS Fund balance was $2,552,938.19; of this, an estimated $1,200,000
is encumbered in contracts to be implemented in 2023.
CAS Project Type Cost Percentage
City Fleet Electric Vehicle Purchases & Infrastructure $125,000
City Facility Energy Management Projects (City Hall, Park &
Utility buildings, Edinborough Park Building Automation
System)
$425,000
Total Capital
Projects:
$550,000 65%
Efficient Buildings Ordinance Implementation Services $72,000
Sustainable Buildings Policy Implementation Services $22,000
Climate Action Fund Disbursement $17,000
Community Energy Efficiency Services & Community
Outreach
$46,000
Policy support services: Electrify Everything & EV/Solar
code amendment projects
$7,000
Other (supplies, central services, training) $13,000
Staff Salary and Benefits $120,000
Total Citywide: $297,000 35%
Total 2022 CAS Expenditures: $847,000 100.0%
The CAS Fund policy was revised in May, 2022 to allow expenses related to direct community support to
cost-share energy efficiency and renewable energy improvements. In the first six months of its roll-out,
Edina’s Climate Action Fund cost-shared 13 electrification and renewable energy installations for residents
in Edina. In 2022, the Climate Action Fund distributed $17,135.90 to support projects that generate an
estimated 106,027 kWh/year in renewable electricity, equal to 10 households with average electricity use
moving to fully renewable energy. The three electrification projects reduce home greenhouse gas
emissions and home energy costs for these residents. In 2023, the Climate Action Fund requires energy
efficiency improvements in order to access renewable energy funding, to ensure homes are as efficient as
possible and that renewable energy systems are right-sized and economically priced. Further, it includes a
bonus cost-share amount for residents living in areas of Edina deemed by the US Dept. of Energy as
“energy justice” communities.
In 2023, new CAS projects are underway to help the City meet its goals outlined in the Climate Action
Plan. Below is a summary table indicating projects already begun and anticipated to take place this year.
2023 CAS Projects
Building Energy
Implement City Hall Energy Management Plan findings – energy efficiency
and solar
Electrify natural gas City facility equipment as equipment comes up for
replacement
Transportation Energy
Install Electric Vehicle Infrastructure at Public Works and Police
Department fleet-only spaces
Implement Green Fleet Policy to purchase electric and efficient City fleet
replacements
Purchase electric and efficient City equipment replacements for winter and
summer maintenance
Community Policies & Resources
Implement Efficient Buildings Benchmarking Ordinance requirements
Implement Efficient Buildings Energy Assessment Ordinance requirements
Implement Sustainable Buildings Policy
Implement Residential Energy Efficiency Audit Services
Implement Climate Action Fund
Initiate Electrify Everything home electrification awareness and outreach
campaign
Date: May 11, 2023 Agenda Item #: VII.C.
To:Energy and Environment Commission Item Type:
Report and Recommendation
From:Grace Hancock, Sustainability Manager
Item Activity:
Subject:Nominate Human Services Task Force Volunteer Action
CITY OF EDINA
4801 West 50th Street
Edina, MN 55424
www.edinamn.gov
ACTION REQUESTED:
One Commission member should volunteer to serve on this task force - student members are welcome to
volunteer if they wish.
INTRODUCTION:
Each year the City appropriates approximately $100,000 from its General Fund to pay human services agencies
to provide outsourced services to Edina residents. At the direction of City Council, staff creates the Human
Services Task Force, made up of members from the City’s advisory boards and commissions, to recommend
appropriation of these funds.
The Task Force is created for this process only, and then it will be dissolved. In the first year of the Task Force,
members evaluate the organizations applying for the funds and recommend funding amount. In the second year,
no new organizations will be considered; Task Force members conduct site visits evaluating how funds are being
used and recommend continuation of approved funding or change the funding amount.
If you are interested in serving on the task force, please make sure you are open on the following dates:
June 5, 2023, 5:30-7:00 PM (City Hall, Mayor’s Conference Room)
Kick off meeting to convene the task force, elect a chair, review the draft Request for Proposals (RFP).
September 7, 2023, 5:30-7:00 PM (City Hall, Community Room)
Review and discuss submitted proposals for funding and determine applicants to interview.
October 16, 2023, 5:30-8:30 PM (City Hall, Mayor’s Conference Room)
Receive presentations from the organizations requesting funding.
October 23, 2023, 5:30-7:30 PM (City Hall, Community Room)
Review presentations and applications, approve funding amount, and begin writing report.
November 21, 2023, 6:00-6:30 PM (City Hall – Community Room)
Present preliminary report and recommendations to City Council at work session. The Chair must attend, other
members are welcome to attend.
December 5, 2023, 7:00 PM (City Hall – Council Chambers)
Bring recommendations for human services funding to the City Council for approval. Staff will attend, members
are welcome to attend.
ATTACHMENTS:
Description
2023 Invitation to Join Human Services Task Force
Dear Board or Commission Member:
Each year the City appropriates approximately $100,000 from its General Fund to pay human services agencies
to provide outsourced services to Edina residents. At the direction of City Council, staff creates the Human
Services Task Force, made up of members from the City’s advisory boards and commissions, to recommend
appropriation of these funds.
The Task Force is created for this process only, and then it will be dissolved. In the first year of the Task Force,
members evaluate the organizations applying for the funds and recommend funding amount. In the second year,
no new organizations will be considered; Task Force members conduct site visits evaluating how funds are
being used and recommend continuation of approved funding or change the funding amount.
If you are interested in serving on the task force, please make sure you are open on the following dates:
• June 5, 2023, 5:30-7:00 PM (City Hall, Mayor’s Conference Room)
Kick off meeting to convene the task force, elect a chair, review the draft Request for Proposals (RFP).
• September 7, 2023, 5:30-7:00 PM (City Hall, Community Room)
Review and discuss submitted proposals for funding and determine applicants to interview.
• October 16, 2023, 5:30-8:30 PM (City Hall, Mayor’s Conference Room)
Receive presentations from the organizations requesting funding.
• October 23, 2023, 5:30-7:30 PM (City Hall, Community Room)
Review presentations and applications, approve funding amount, and begin writing report.
• November 21, 2023, 6:00-6:30 PM (City Hall – Community Room)
Present preliminary report and recommendations to City Council at work session. The Chair must
attend, other members are welcome to attend.
• December 5, 2023, 7:00 PM (City Hall – Council Chambers)
Bring recommendations for human services funding to the City Council for approval. Staff will attend,
members are welcome to attend.
I urge you to consider serving on this important task force. Our goal is to have one member from each Board
and Commission. No co-appointees please. While it is desirable that each Board and Commission be
represented on this task force, it is not mandatory. It is important that volunteers be available and willing to
attend all meetings of the task force, with the understanding that the second-year meetings will be flexible.
If you are interested in serving, notify your staff liaison as soon as possible. Boards and Commissions are
required to name their appointed member by May 15, 2023.
Gillian Straub, City Management Fellow, coordinates Task Force efforts. If you have any questions or require
clarification, please contact Gillian at gstraub@edinamn.gov or 952-826-0429.
Thanks,
Scott H. Neal
City Manager