HomeMy WebLinkAbout2025-06-26 ACC Packet
Meeting location:
Edina City Hall
Community Room
4801 W. 50th St.
Edina, MN
Arts & Culture Commission Meeting Agenda
Thursday, June 26, 2025
4:30 PM
Accessibility Support:
The City of Edina wants all residents to be comfortable being part of the public process. If you need assistance in the way of hearing amplification,
an interpreter, large-print documents or something else, please call 952-927-8861 at least 72 hours in advance of the meeting.
1. Call to Order
2. Roll Call
3. Approval of Meeting Agenda
4. Approval of Meeting Minutes
4.1. Minutes
5. Special Recognitions and Presentations
6. Community Comment
During "Community Comment," the Board/Commission will invite residents to share
issues or concerns that are not scheduled for a future public hearing. Items that are on
tonight's agenda may not be addressed during Community Comment. Individuals must
limit their comments to three minutes. The Chair may limit the number of speakers on
the same issue in the interest of time and topic. Individuals should not expect the Chair or
Board/Commission Members to respond to their comments tonight. Instead, the
Board/Commission might refer the matter to staff for consideration at a future meeting.
7. Reports/Recommendations
7.1. 50th & France Pedestrian Wayfinding Strategic Plan
7.2. ACC Workplan Update
7.2.1. Initiative 1.1.4 Commission Participation in Community Events
8. Chair and Member Comments
Page 1 of 70
9. Staff Comments
9.1. Upcoming Meetings & Events
10. Adjournment
Page 2 of 70
BOARD & COMMISSION
ITEM REPORT
Date: June 26, 2025 Item Activity: Approve
Meeting: Arts & Culture Commission
Agenda Number: 4.1
Prepared By: Laura Fulton, Recreation Supervisor Art
Center
Item Type: Minutes Department: Parks & Recreation
Item Title: Minutes
Action Requested:
Please approve the meeting minutes from the May 29, 2025 Arts and Culture Commission meeting.
Information/Background:
Attached, please find the draft meeting minutes from the May 29, 2025 meeting of the Edina Arts and
Culture Commission.
Supporting Documentation:
1. Draft ACC 5.29.2025 Meeting minutes
Page 3 of 70
MINUTES OF THE
ARTS & CULTURE COMMISSION
REGULAR MEETING
4:30 PM THURSDAY, MAY 29, 2025
Meeting location:
Edina City Hall
Community Room
4801 W. 50th St.
Edina, MN
1. Call to Order
2. Roll Call
Members Present: Ann Curtin, Tim Scully, Laura Westlund, Alyssa Fram, Brian Stemmler,
Maxine Steinberg, Caroline Byrd, Jignasha Pandya, Student Commissioner Anna Schenk
Members Absent:
Staff Present: Recreation Supervisor, Laura Fulton, Parks and Recreation Director, Perry
Vetter, Facility Manager LEED AP, Julie Dotzenrod, Owner Representative for the Edina
Fire Station project
3. Approval of Meeting Agenda
Commissioner Steinberg made a motion to approve meeting agenda.
Motion seconded by Commissioner Curtin.
Ayes: Ann Curtin, Tim Scully, Laura Westlund, Alyssa Fram, Maxine
Steinberg, Caroline Byrd
No: None
Motion passes
4. Approval of Meeting Minutes
4.1. Minutes
Commissioner Fram made a motion to approve meeting minutes.
Motion seconded by Commissioner Scully.
Ayes: Ann Curtin, Tim Scully, Laura Westlund, Alyssa Fram, Maxine Steinberg, Caroline
Byrd
No: None
Motion passes
Commissioner Stemmler arrived at 4:42, Commissioner Pandya arrived at 4:50
5. Special Recognitions and Presentations
5.1. Minneapolis/ St. Paul Film Festival recap
Megan Feeney from the MSPIFF joined the ACC to thank them for participating in the
Film Festival. Commission commented on how much they enjoyed the events and films.
6. Community Comment
Page 4 of 70
7. Reports/Recommendations
7.1. Initiative 1.1.3 - Review Public Art Opportunities for New City Facilities and
Locations: Fire Station 2
- Derik Otten, Facility Manager LEED AP, explained the process to choose the image of
artwork that will be commissioned. Otten also introduced Julie Dotzenrod as the owner’s
representative, helping the City of Edina through the construction process.
- Commission members offered comments and feedback regarding the design of the
public art option.
- Otten explained the next steps in the process and thanked the Commission for their
opinions.
7.2. Initiative 1.1.3 - Review Public Art Opportunities for New City Facilities and
Locations: Edina Art on Loan program
- Fulton presented information about the Art on Loan program that is established along
the Edina Promenade.
- Staff held a call for submissions and nine art sculpture options were submitted via email
or the City of Edina's website.
- Commission members offered opinions on each piece individually.
- Fulton explained the next steps in the process and that selected sculptures will be
installed sometime in August.
7.3. ACC Workplan Update
Initiative I. I. I .Art Center Colocation at Southdale Library
Fulton reported that there are no updates at this time.
Initiative 1.1.2 Edina Art Grant Program
Commissioner Fram reported that the EAAA event was successful.
Commission members discussed upcoming Art Grant recipient events, like the Emerging
Artist Booth and Donte Mearon’s booth at the Edina Art Fair.
Initiative 1.1.3 Reveiw Public Art Opportunities
No updates to include at this time.
Initiative 1.1.4 Commission Participation in Community Events
Commissioner Scully asked for feedback on the 4th of July parade. Commission will
participate and march in the parade. Commission discussed opportunities to hand out
stickers and decorate umbrellas. Scully requested that Student Commissioner Schenk
work with other students to find a drummer to march with the group.
Commission briefly discussed volunteering at the Edina Art Fair, as well as the booth at
the Fall into the Arts Festival.
Initiative 1.1.5 Utility Art Box Wraps
Page 5 of 70
Fulton updated the commission about the timeline for posting a call for art for the Utility
Box Wraps. The initiative will begin on June 1 and accept submissions through June 30.
Initiative 1.1.6 City Code Update
No update at this time.
8. Chair and Member Comments
No discussion
9. Staff Comments
Fulton reported on upcoming programming and events at the Edina Art Center.
9.1. Upcoming Meetings & Events
9.2. Summer classes and camps
10. Adjournment
Commissioner Fram made a motion to adjourn the meeting at 6:15 pm.
Motion seconded by Commissioner Scully.
Ayes: Ann Curtin, Tim Scully, Laura Westlund, Alyssa Fram, Brian Stemmler, Maxine
Steinberg, Caroline Byrd, Jignasha Pandya
No: None
Motion Passed
Page 6 of 70
BOARD & COMMISSION
ITEM REPORT
Date: June 26, 2025 Item Activity: Discussion
Meeting: Arts & Culture Commission
Agenda Number: 7.1
Prepared By: Laura Fulton, Recreation Supervisor Art
Center
Item Type: Report & Recommendation Department: Parks & Recreation
Item Title: 50th & France Pedestrian Wayfinding Strategic Plan
Action Requested:
No action required, presentation only.
Information/Background:
Attached, please find the 50th & France Pedestrian Wayfinding Report. Economic Development
Manager, Bill Neuendorf will present the report and several locations for public art to be used to
create memorable places that serve as landmarks in the area.
Supporting Documentation:
1. 50TH France Pedestrian Wayfinding Report FINAL May 2025 rev
Page 7 of 70
i
50TH FRANCE
PEDESTRIAN WAYFINDING STRATEGIC PLAN
CITY OF EDINA, MINNESOTA
Page 8 of 70
50TH FRANCE WAYFINDING PLAN
TABLE OF CONTENTS
EDINA 50TH & FRANCE
PEDESTRIAN
WAYFINDING
PLAN
Project Intro, Background,
and Process1
Existing Conditions2
Getting Here:
Removing Barriers to Entry for Visitors3
Exploring 50th & France:
Visual recognition, naming, & navigation4
Implementation5
Appendix6
Page 9 of 70
1
PROJECT INTRO & BACKGROUND
50th & France has long been a commercial node, ever since it was connected to the Como-Harriet streetcar
line in the 1920s. For thirty years, this intersection benefitted from easy access to the broader Twin Cities via
the streetcar system, before the line was closed in 1952. Recognition of 50th & France as a shopping district
remained, and as personal vehicles grew in popularity the south parking garage was constructed to help organize
the influx of customers without requiring space for surface parking lots, a move that has contributed to the lively
pedestrian environment and critical density of businesses that make 50th & France so successful. The Center
and North ramps, originally constructed in 1978 and 1992, respectively, were improved and expanded in 2020 to
support the area’s continued growth, marking a vastly expanded district that now includes Market Street.
50th & France invested in unique directory kiosks and light
posts in the 1980s, and in 2015, added small directories,
parking markers, and parking directional wayfinding signs that
complement the established aesthetic. Now, Edina is pursuing
a coherent wayfinding strategy that will assist visitors in
seamlessly navigating the district from arrival through
circulation, with the goal of improving pedestrian recognition,
comfort, and overall experience when visiting.
The preparation of this plan and subsequent implementation
is led by the City of Edina’s economic development division.
While the need for improved wayfinding had been discussed
during the planning for the redevelopment of City properties
on Market Street, progress was paused due to the economic
uncertainty related to the COVID-19 pandemic. In 2023,
the City received a grant from Hennepin County’s Business
District Initiative program to provide limited financial
support for the first round of implementation. After the Plan
is completed, the City intends to begin implementation
immediately with additional roll out in years ahead when
funds are available. While 50th & France spans Edina and
Minneapolis, the focus of this work is on the Edina portion of
the district; however, the goal of the proposed approach is to
be flexible enough to apply across France Avenue east into
Minneapolis as desired.
project intro, background Process
INTRODUCTION
PROJECT PURPOSE
• Analysis of the district’s existing
wayfinding and placemaking features
• Identification of gaps and opportunity
points
• Development of a coordinated
approach to wayfinding that clarifies
arrival, destinations and circulation
• Drafting recommendations for new/
updated signage, wayfinding locations,
art/placemaking interventions, and
naming conventions
• Creating a report with findings and
guidance on implementation/phasing
of proposed improvements
1
Page 10 of 70
2 50TH FRANCE WAYFINDING PLAN
PROJECT PROCESS
The City of Edina hired HKGi to lead the Wayfinding Plan, which
began with a tour of the district with city staff. Photos and notes
were used to create an inventory of existing wayfinding and
placemaking features.
The consultants drafted materials, including maps, diagrams, and
precedent imagery to aid in discussions with local business owners
and other stakeholders, which occurred in early April 2025. These
discussions unpacked the existing consumer experience within the
district and explored participants’ vision for future improvements
related to wayfinding and placemaking.
An online forum for feedback from the broader public was posted on
the city’s website throughout April in order to gather additional ideas.
Draft recommendations were prepared for review with city staff and
the stakeholder group in early May, and revised into this final report.
4/9
Meet with
Stakeholders
PROJECT SCHEDULE
MARCH APRIL MAY
3/14
Kickoff
& Site Tour
4/4
Meet with
Stakeholders
5/30
Final Report
5/15
Present Initial Recommendations
to Stakeholders
UNDERSTAND NEEDS & OPPORTUNITIES DRAFT RECOMMENDATIONS & PREPARE REPORT
District Tour with Staff
Discussing Placemaking Interventions
Parking Garage Pedestrian Connection
50TH & FRANCE DISTRICT DIAGRAM
Online Engagement
Page 11 of 70
3
THE 50TH FRANCE DISTRICT
Over past decades, 50th & France has evolved from a neighborhood-oriented shopping district with
anchor tenants including grocers, pharmacies, and the post office into a destination for high-end retail and
restaurants. This shift in what the district is known for has begun to attract regional visitors who may not be
as familiar with the area as locals.
Completed in the midst of the COVID-19 pandemic, the district’s new mixed-use development, Nolan
Mains, offers Market Street-facing retail options and underground parking. The garage’s integrated design is
understated, which hinders widespread recognition
of this parking option. Post-pandemic patrons
returned to an expanded 50th & France
and are now trying to navigate the
expanded district.
The graphic on this page represents
the full spectrum of available
wayfinding elements utilized
within the 50th & France
commercial area. Wayfinding
to and within parking garages
is often the first set of
signage visitors interact
with. Pedestrian-scale
wayfinding elements aim to
reinforce district branding
and offer assistance for
those navigating on foot.
Public art and placemaking
features, while not signage
in a technical sense, provide
memorable moments and
meeting places.
While some elements have
not been updated since
the 1980s, others, like the
small backlit directories were
installed more recently.
Both primary and backlit
directories are annually updated
with new maps.
Existing Conditions
EXISTING CONDITIONS
2
Page 12 of 70
4 50TH FRANCE WAYFINDING PLAN
ARTWORK
Spaulding the Dog and local
murals help to activate the public
realm and create memorable
destinations for visitors.
INTERNAL PARKING GARAGE
WAYFINDING
Overhead signs help orient visitors as
they exit their vehicles and make their
way to their desired street. Blue, gold,
or green paint marks pedestrian exit
routes within each garage.
PARKING MARKER
Modelled on the iconic Edina Theatre
sign, these are posted outside the
main entrance to each parking ramp.
PARKING DIRECTIONAL
WAYFINDING SIGN
Posted at intersections of Indianola,
50th, Market, France, and 51st, these
signs point drivers to the three
parking ramps. Digital counters
show how many spaces are available
in each. Notably absent from this
signage is any mention that all district
parking is complimentary.
SMALL BACKLIT DIRECTORY
These simply framed signs are
located at the exits of each parking
garage, and aim to orient visitors
before they make their way though
the district. They always include
a map, and sometimes are paired
with a second frame that advertises
district events. All directory maps
are the same and do not include a
“You are Here” locator. A QR code
is included on each, which directs
users to the 50th & France web
page with a digital directory.
DISTRICT ID MONUMENTS
These serve as standalone
gateways to the district and
signal to visitors that they’ve
arrived to 50th & France. Within
Edina, District ID Monuments
are located in the grocery store
parking lot on the corner of
Halifax and 50th, and on France
south of 49th and north of 51st.
LIGHTPOLE DISTRICT ID
Lightpoles within the
streetscape match the style of
the District ID monuments and
include central banners that
reinforce the brand.
PRIMARY DIRECTORY
Two primary directories flank
50th Street in the middle of
the block. These large kiosks
feature the same maps as the
backlit directories, which can
be changed out periodically.
Formerly these were lighted, but
they no longer function.
Page 13 of 70
5
EXISTING CONDITIONS
Page 14 of 70
6 50TH FRANCE WAYFINDING PLAN
50th & France is popular both with local residents who run daily
errands here and with regional visitors who come periodically to
shop, dine, or attend events like the Edina Art Fair. Just as visitors’
familiarity with the district varies, so too do their traveling habits.
Some individuals will research their route beforehand, mapping
out parking and routes to their ultimate destination. These
“Striders” benefit from clear online information and consistent
messaging across search engines and the 50th & France website.
Getting Striders to break out of their routine and explore new
areas of the district can be a challenge, but if other stores,
restaurants, or events are showcased as they are getting their
directions or along their route, they may learn about opportunities
they otherwise wouldn’t.
Other visitors are “Strollers” who are less concerned about
efficiency and may navigate the area utilizing public realm signage
as it’s available, navigating via visual cues to get in the general
vicinity. These visitors may not interact with the district’s web
presence at all, or only through vehicular navigation apps, which
do not route to a specific garage. For Strollers, conveniently
located public realm signage is essential. On their way, they may
vary their route and encounter new or unfamiliar portions of the
district, which open them up to new possibilities.
District wayfinding needs to work for both Strollers and Striders,
so that visitors are set up to successfully reach their intended
destinations and (ideally) discover new places to enjoy along
the way. While this plan focuses primarily on the physical realm,
it is essential that pedestrian wayfinding be paired with virtual
resources on the 50th & France website and navigation tools like
Google and Apple Maps.
To aid navigation, parking garages and public spaces or iconic
district elements should be intentionally named and called out
in a consistent manner so that visitors can navigate the district
without having to refer to businesses that may change over time.
50th & France Home Page
The South Parking Ramp entry at Lunds does
not have recognizable Parking Marker signage
like the other garage entries
3Getting Here:
REMOVING BARRIERS TO ENTRY FOR VISITORS
SOUTH
P
Page 15 of 70
7
Getting Here:
REMOVING BARRIERS TO ENTRY FOR VISITORS
North Parking Garage Entrance Center Parking Garage Entrance South Parking Garage Entrance at 51st
Parking Marker at South Parking Garage
Entry Drive at 51st
WELCOME POINTS
Visitors primarily enter the district
along 50th Street or France Avenue,
but neither road has direct access
to the parking ramps. Parking
Direction Wayfinding Signs point
travelers down Market, Halifax, or
51st where they encounter Parking
Markers indicating ramp entrances.
Unfortunately, some signs are
mounted very high or obscured by
trees, making them difficult to see;
such is the case at the North and
Center parking garages.
These garages are underutilized
compared to the more established
South Garage, and may benefit
from being renamed to increase
geographic recognition.
PARKING RAMP LOCATIONS AND ENTRIES
Page 16 of 70
8 50TH FRANCE WAYFINDING PLAN
RECOMMENDATIONS FOR
NAVIGATING TO PARKING:
Proposed changes to Parking Directional Wayfinding Signs
• Rename the North Parking Garage the Market
Garage.
• Rename the Center Parking Garage to Nolan’s
Garage.
• Add signs near the garage entries noting that
parking is complimentary for customers.
• Increase visibility of the North and Center garage
entrances by implementing any of the following:
• Add projecting (“blade” or “flag”) signage to
the ramp buildings with arrows for increased
visibility. Locate these signs lower down the
building facades so they are noticeable as
drivers or pedestrians get closer to the entry
doors
• Add street-level signs at the driveways.
• Add signage to improve the visibility of
pedestrian entrances to garages.
• Add a parking marker sign to the Lund’s entrance
of the South Parking Garage
• Update mapping on the 50th & France website
and at directories to show parking ramp entry
points for vehicles
Pedestrian Entry Signage is only visible head-on. Add perpendicular blade or flag signage.
Add signage to increase visibility
of parking garage entrances
Advertise that parking is complimentary
to encourage shoppers to use the
parking garages
P
PARKING
3
HOURS
FREE
NOLANS
MARKET
MARKET
NOLAN’S
NOLAN’S
Page 17 of 70
9
STRATEGIES FOR WAYFINDING
WITHIN PARKING RAMPS
Once patrons exit their vehicles, finding their way out to the street is
the next step. Parking garages can be tricky to navigate, but with the
right treatments, we can increase patron comfort and make exiting
them more convenient.
• Each garage is already paired with a corresponding color for
visual recognition, but selected colors could be brightened up or
combined with eye-catching treatments to increase visibility and
better signal pedestrian exit points
• Use a combination of groundplane, wall, and ceiling interventions to
guide people to internal circulation points and exits
• Interior stairways can feel claustrophobic, but offer large vertical
walls that make good surfaces for public art or artistic lighting that
adds interest and makes navigating the garage more memorable.
• Apply interventions consistently across all public ramps.Eye-catching, bright wall treatments
Center Ramp Existing Conditions
• Formalize recognizable interior navigation
treatments:
• Use bright and eye-catching treatments at key
circulation and decision points
• Add 50th & France branding
• Add groundplane decals leading to exits
• Commission art, murals, or artistic lighting to
liven up interior stairwell walls
• Improve Small Backlit Directory Signage
• Add “You are Here” stickers to each map and
orient each map to reflect the actual location and
direction wherever helpful
• Customize QR codes to direct users to digital
maps showing their specific location
• Consider the development of an app or other custom
navigation system that could offer walking directions
to selected destinations
RECOMMENDATIONS FOR
NAVIGATING FROM PARKING TO
THE STREET LEVEL (ALL GARAGES):
Proposed Market Garage Mural Wall
Proposed Nolan’s Garage Art Wall(s)
Page 18 of 70
10 50TH FRANCE WAYFINDING PLAN
MAPPING AND VISUALIZING PROPOSED
PARKING RAMP IMPROVEMENTS
MAP OF PARKING-RELATED RECOMMENDATIONS
Page 19 of 70
11
PARKING GARAGE
NAVIGATION
PRECEDENT IMAGERY
The images above illustrate a
range of treatments (overhead,
groundplane, and wall) meant to
clearly guide pedestrians to and
from parking garages.
Existing Condition of Proposed Nolan’s Garage Art Wall(s)
Page 20 of 70
12 50TH FRANCE WAYFINDING PLAN
ACCOMODATING PEDESTRIANS,
CYCLISTS, AND OTHER MODES
OF TRANSPORTATION
While the district originally welcomed folks arriving by
streetcar, personal vehicles were quickly embraced as the
primary mode of transport for shoppers. This may still be the
case; however, many visitors still arrive by bus, bike, and on
foot. Just as small directory signs are strategically located
for pedestrians leaving their vehicles, so too should these
essential directories be made available to visitors arriving by
other modes.
With the increasing popularity of e-bikes and personal
transporters like electric scooters, Edina and Minneapolis
residents are visiting 50th & France from farther distances
and appreciate wayfinding and secure parking just as much
as those arriving by car. While the district does have a
reasonable quantity of bike parking available, it is not shown
on existing directory maps, nor is it easily available on the
50th & France website.
Recommendations to improve the experience of those
arriving by alternate modes of transport are below. The map
on the following page shows locations of existing bike loops
and provides suggestions for additional locations where they
might improve convenience. Proposed locations for new
small directories are noted as well.
RECOMMENDATIONS FOR
ACCOMODATING OTHER
TRAVEL MODES
The area next to the Edina Theatre has space for
bike parking and is already being used that way
despite the lack of formalized bike loops.
• Add bike parking on the south side of
50th Street near the Edina Theatre
• Update the directory maps both within the
district and on the 50th & France website
to include locations for bike parking and
repair stations.
• Consider converting some bike loops to
secure bike lockers.
• Add small directories at identified
pedestrian entries to the district.
Page 21 of 70
13
EXISTING AND PROPOSED BICYCLE PARKING AND NEW PEDESTRIAN-ORIENTED DIRECTORIES
Page 22 of 70
14 50TH FRANCE WAYFINDING PLAN
4
VISUAL RECOGNITION,
NAMING, NAVIGATION
When navigating the district, it is helpful for visitors to be able
to name an easily recognizable meeting place, or provide simple
directions by listing a few key turns. While the district has a
handful of key mid-block pedestrian connections, they are hard
to describe and not universally known. Part of this wayfinding
strategy involves selecting names that can be submitted to search
engines for inclusion on their maps, further cementing people’s
recognition of each place or route.
Naming conventions for 50th & France’s landmarks have changed
over time, largely due to establishments moving on and being
replaced by new tenants. Stores and restaurants, despite their
best efforts, tend to be transitory, which necessitates that naming
conventions for navigation transcend individual businesses.
History is not always a consistent throughline either, and collective
memory can be short. What feels familiar and easily recognizable
for one generation may not resonate with the next.
Best practices indicate we should avoid current businesses, living
people, and brand names when naming district connections
and destinations. A better approach would emphasize the local
context, reference icons (like the Edina Theatre) or unchanging
fixed points like road names, and utilize public art to reinforce
recognition.
The recommendation of this strategy plan is to amplify
placemaking using public art, making each connection or gathering
space its own unique experience, and pairing that with a place
name that resonates with the setting.
Exploring 50th France:
The Plaza at Nolan Mains
The Fountain at 50th
Spaulding’s Walk (anchored by Spaulding the Dog!)
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15
FOCUS AREAS FOR PLACEMAKING
& NAMING
The pedestrian-oriented throughways and gathering places
mapped here represent primary, but informal navigation
connections or destinations. These are the focus of naming
and placemaking recommendations to improve their ability
to be used as meeting places or key navigation routes.
• (1) The Plaza at Nolan Mains
• (2) The Fountain at 50th
• (pink) Circulation to and from the Plaza at Nolan Mains
• (aqua) Nolan Mains shared use “Woonerf”
• (dark green) Market St. to the Fountain at 50th
• (yellow) Partially-covered shop access from Market to 50th St.
• (red) Connection from South Parking Garage to 50th St.
• (purple) South Parking Garage Corridor
• (mint) Path from grocery store to South Parking Garage
• (dark blue) Path from South Garage to France Avenue
While the two plazas currently have features that lend easily
identifiable names, the connections would benefit from
placemaking to assist in cementing their identity.
MARKET STREET -
FOUNTAIN AT 50TH
This prime connection
between the two main
plazas already feels
welcoming, but could
use a definitive element
to give it its own point
of reference.
COVERED SHOP
ACCESS
This covered way has
great character and just
needs some inviting
additions to let people
know it’s a fun shortcut
to and from shops!
SOUTH PARKING
GARAGE CORRIDOR
This sparse space has
good bones with the
potential to be a hidden
gem for those traveling
to and from the South
Parking Garage.
CONNECTION FROM
SOUTH PARKING
GARAGE TO 50TH
This split-level, partially
covered connection along
the iconic Edina Theatre
offers a significant square
footage of wall space to
play with.
EXISTING PLAZAS & MID-BLOCK
PEDESTRIAN-ORIENTED CONNECTIONS
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16 50TH FRANCE WAYFINDING PLAN
NAMING CONVENTIONS
PROPOSED NAMES
The map on the following page illustrates proposed
corridor and place names for the district. Names will
be reinforced in a variety of ways: written on gateway
markers or wayfinding signage and paired with themed
artwork and placemaking elements.
Ideas for placemaking focus areas are included in this
chapter, and should be considered starting points for
commissioned artwork and detailed design.
For example, “Art & Park,” named as a nod to the area’s
reputation with the arts and its adjacency to the
District’s original public parking garage, is envisioned
as an outdoor gallery space with artwork that builds
on the 50th & France brand. Placemaking is achieved
by commissioning ampersand artwork in a variety
of media. Recognizable from ubiquitous cultural
phenomena like the ampersand t-shirt, and present
within the district’s own branding, the ampersand lends
itself to photo opportunities with two or more people,
making it interactive and playful.
While its namesake streets define vehicular navigation at 50th & France, pedestrian navigation is less
easily described. A series of mid-block passages and plazas provide an intimate and human-scaled
experience for shoppers. These spaces are the bones of the district and offer unique settings that
set 50th & France apart from other shopping centers. Names for these walking routes have not been
officially established, but this plan offers a starting point to formalize them. Names are subject to change
following discussions between City staff and business/building owners, but are offered here based on
early engagement. The following definitions informed the proposed pedestrian wayfinding nomenclature
throughout the district:
PEDESTRIAN-ORIENTED CORRIDORS:
These passageways cater only to people and do not allow vehicular access.
• Way: A path for traveling along
• Walk: A passage for pedestrians (and bronze dogs)
• Le Passage: A French word for walkway
• Arcade: A sheltered walkway between buildings, especially to connect commercial shops,
characterized by arches and supporting pillars.
SHARED-USE CORRIDORS:
These areas function for both pedestrians and occasional vehicles.
• Lane: A narrow road
“Art & Park” Visualization
Page 25 of 70
17
PROPOSED 50TH & FRANCE NAMING CONVENTIONS
Page 26 of 70
18 50TH FRANCE WAYFINDING PLAN
GATEWAY
MARKERS
GATEWAY MARKER LOCATION MAP
Gateway Marker B
Gateway Marker A
Whether labeled with specific
names like “Theatre Way” or
introduced as standalone welcome
elements, gateway markers are a
key recommendation throughout
the district to formalize pedestrian
routes make informal circulation
more inviting.
Strategically located at key
circulation points off of Market,
50th, and France, Gateway
Markers will attract interest and
demonstrate a level of intentionality
that will indicate to visitors
that these routes are meant for
pedestrian circulation.
Gateway Markers can be overhead
archways, standalone columns, wall-
mounted signs, groundplane decals,
or a combination. While customized
to suit each individual location,
they should carry a similar material
theme so that they are recognizable
as an intentional, district-specific
suite of interventions. This plan
recommends developing a suite of
signage that complements district
branding, so that distinct Gateway
Markers still read as a set. These
should address graphic motifs for
the decals, a specific frame design
and finish for metal elements, a
typeface for all text, and guide
the use of branded elements like
the 50th & France logo and iconic
ampersand.
The examples shown on this spread
are intended as explorations of
ideas, and are not meant to indicate
the exact Gateway Markers to
be implemented. The pages that
follow show a variety of real-world
examples, and can be used to guide
discussions with property owners to
determine what is most fitting for
each location.
Page 27 of 70
19
Gateway Marker GGateway Marker E Gateway Marker F
Gateway Marker C Gateway Marker D Gateway Marker H
Page 28 of 70
20 50TH FRANCE WAYFINDING PLAN
OVERHEAD GATEWAY MARKERS
Define entrances, create a strong
sense of arrival, and signal the
transition into a distinct space.
They also enhance visibility and
can include the corridor’s name.
Page 29 of 70
21
GROUND PLANE MARKERS
Define passageways through
changes in paving, textures, or
inlaid features, helping to guide
pedestrian movement. These can
be temporary in order to increase
familiarity in the short-term, or can
be permanent.
PILLAR MARKERS
Vertically signal entry points,
providing clear anchors that
can carry signage, lighting, or
decorative elements to enhance
visibility and identity.
BUILDING MARKERS
Install murals or artful elements
on adjacent structures to define
gateways, integrating the
entrance seamlessly into the
existing architecture.
Page 30 of 70
50TH FRANCE WAYFINDING PLAN
Wall-mounted sign mock-ups
Directional sign mock-ups
PEDESTRIAN-SCALE
DIRECTIONAL SIGNAGE
In order to complement the gateway markers and further
reinforce the proposed naming conventions, wall-mounted, or
in some cases pole-mounted directional signs are proposed at
key locations throughout the district. Where building owners are
amenable, murals could be substituted for panel signage.
While this plan does not specify exact designs for these
signs, the following guidelines should be met when they are
commissioned:
1. Text should be sized and fonts chosen for optimal legibility by
pedestrians.
2. Colors should be high contrast for those with low vision or
color-blindness.
3. All pedestrian-scale directional signage panels should be
designed as a set, regardless of mounting type, and should
reflect the 50th & France brand.
4. Signs should be wall-mounted wherever feasible, in order to
reduce clutter.
5. While the current lightpoles are still in use, consider
supplementing wall-mounted signage with banner signage
mounted within the U-shaped lightposts as a low-cost, low
clutter alternative that can be readily updated.
Pole-mounted Directional Sign Example Building-mounted Sign Examples
22
Page 31 of 70
PROPOSED PEDESTRIAN-SCALE DIRECTIONAL SIGNAGE LOCATION MAP
CORNER-MOUNTED DIRECTIONAL SIGNAGE
In certain locations, directional
signs could be artfully
mounted to span corners in
order to add visual interest to
the district.
23
Page 32 of 70
24 50TH FRANCE WAYFINDING PLAN
RECOMMENDATIONS FOR PLAZAS, PEDESTRIAN
CIRCULATION, AND DISTRICT LANDMARKS:
• Add gateway markers and directional signs at key circulation points to demarcate pedestrian
routes
• Add new primary directories near high volume entry points to the district, focusing on
Market Street at Market Way and along France Avenue near Spaulding’s Walk.
• Redesign and replace the two existing primary directories.
• Plan to replace remaining branded streetscape elements (District ID signage, streetlights,
parking directional wayfinding signage) once they reach the end of their useful life. Select
elements that complement the district’s wayfinding and branding.
• Develop themes for each untreated alley or plaza space and work with private property
owners where necessary to commission artwork that reinforces the theme and contributes
to a recognizable name for easy navigation.
• (red) Theatre Way: Consider cinematic artwork along the N-S alley on the west side of
the Theatre and the north side of the south parking ramp. Pair with a film reel-themed
gateway element.
• (dark blue) Spaulding’s Walk: Add a mural to east wall of the south parking ramp in order
to draw the eye down Spaulding’s Walk and anchor the space. Add paw prints to the
paving.
• (purple) Art & Park: Build out this enclosed plaza as a fun to find secret art park primed
for photo opportunities. Lean into the district’s iconic ampersand by featuring rotating
artwork like ampersand murals, a larger than life “&” sculpture, and neon light displays
that keep the space fresh and worthy of a return visit.
• (yellow) Le Passage d’Arcade: Embrace the glass conservatory-like structure with silk
floral, vine, or bough displays and archway-framed murals. Pair with themed gateway
elements.
• (green) Market Way: This key connection already features Adirondack chairs; encourage
owners to further activate this space to engage visitors. Consider an oversized
Adirondack chair to invite playful interactions and photo opportunities.
Page 33 of 70
25
PLAZAS, PEDESTRIAN CIRCULATION, AND DISTRICT LANDMARK RECOMMENDATIONS MAP
*NOTE: THE LOCATIONS INDICATED ARE APPROXIMATE. ACTUAL
LOCATIONS SHOULD BE VERIFIED BASED ON ON-SITE CONDITIONS.
Page 34 of 70
26 50TH FRANCE WAYFINDING PLAN
5
GUIDANCE FOR WAYFINDING IMPROVEMENTS
As the City of Edina looks to implement the outlined pedestrian wayfinding improvements, the following
guiding principles should be referenced:
1. Aim to minimize streetscape clutter.
-Select locations for wall- and corner-mounted panels wherever possible
-Utilize existing poles where it makes sense
-Install new poles/elements sparingly and with intention
-Consider walkable groundplane surface treatments
-Continue clutter reduction in future streetscape projects
2. Prioritize ease of maintenance.
-When possible, pole-mounted signs should be installed in landscaped areas to avoid complications
during snow removal.
-Select salt-resistant, durable materials where they may be impacted by snowmelt.
-Plan for tamper-proof hardware and vandal-resistant finishes.
3. Weigh maintenance, operational, and replacement costs when designing future wayfinding elements.
-More affordable, easily replaceable designs may make more sense in areas that are vulnerable to
damage or vandalism than expensive, heavy-duty elements that cannot be replaced and must
continually undergo maintenance.
-Large outdoor kiosks present high costs with potential for high maintenance and operational costs
since they are vulnerable to weather and vandalism. Alternatively, consider smaller wall-mounted kiosks
in strategic stairways in public parking garages.
4. As transportation trends evolve, consider adapting wayfinding as needed.
-Add parking locations for bikes and scooters to maps, and ensure secure parking is available
-Add locations for E-V charging stations to maps and ensure they are available in adequate quantities
5. Adapt this plan to suit! Should additional wayfinding needs come to light, strategically locate common
sense signage where it will have the intended impact. Just try to merge it with the established brand and
keep these guidelines in mind.
Implementation
Page 35 of 70
27
Any new signs or sign types must be vetted against the existing signage ordinance. As the plan is realized, consider whether changes to the signage ordinance may be desired in the future.
SUMMARY OF RELEVANT ORDINANCE LANGUAGE:
GOVERNMENT SIGNS
These are informational in nature and assist in direction and wayfinding throughout the public realm, including
streets, plazas, parking garages, and other interstitial spaces not on private property. Government signs smaller
than six square feet are exempt from the permit review process. Small signs to identify names of walkways
are acceptable. Bike repair and bike parking signs are acceptable when smaller than six square feet each. A
sign plan showing the location, mounting height, and dimensions should be filed for record keeping. Owner
permission must be given for signs mounted on private property.
DIRECTORY KIOSKS:
The City Code has changed since the large kiosks were installed. Existing kiosks can be repaired and replaced,
but require input from Engineering, Public Works and Facilities Depts. New kiosks will require a variance if located within 20 feet of a public street. A new kiosk could be installed in the interior portions of the block (away from public streets) without difficulty. Building permits are required for foundations, electrical work, etc.
ELECTRONIC KIOSKS:
City Code prohibits advertising and animated
electronic signs. Electronic signs cannot change
images more frequently than 60 seconds to
avoid distraction to drivers.
SMALL DIRECTIONAL SIGNS:
Acceptable if less than six square feet. Cannot name any particular business by name. Must only call out public places – streets, plazas, parking, transit, etc.
INTERIOR SIGNS:
Signs located inside a building
are not regulated by City Code.
PARKING GARAGE SIGNS:
Signs to identify public parking vehicle and pedestrian entrances at the street level are limited to six square feet each. Round blue “P” is recommended with size compatible for the location. Wall mounted is preferred when possible.
MURALS:
Artistic murals that are purely for
decorative purposes and NOT for
advertising purposes are allowed
without limit. A concept rendering
is requested to be submitted for
review to confirm that they are
“artistic” rather than “advertising”
in nature.
COMPLIANCE WITH CITY SIGNAGE ORDINANCES
PROPOSED DISTRICT-WIDE WAYFINDING ELEMENTS
Page 36 of 70
28 50TH FRANCE WAYFINDING PLAN
IMPLEMENTATION TABLES
Throughout this document, grey boxes summarize recommendations. These were used to organize more
detailed lists of projects, shown here to aid implementation. First Phase projects are intended to be completed
in the next two years. Second Phase projects are anticipated to take three to five years, and Third Phase
projects are planned for five or more years in the future. Costs were estimated by City staff for internal
budgeting purposes, do not include design/engineering/permitting fees, inflation, or other accelerators, and are
subject to change.
Following these tables are a series of maps that tie the listed projects by phase to their approximate geographic
locations. These maps can be referenced in tandem with the implementation tables in order to organize and
track projects over the coming years.
1
a Third Add projecting Arrow Signage for
Improved visibility 1 ea 5,000 $5,000 City, Sign manufacturer Mount below existing Parking Marker Signs
b First
Add blade or wall-mounted
signage at street-level of North
Garage main entrance
2 ea 400 $800 City, Sign manufacturer 1' x 2' mounted near top of garage door. Visible
from driver-side window.
c First
Add blade or wall-mounted
signage at street-level of North
Garage side entrance; include
reference to ADA parking stalls
2 ea 400 $800 City, Sign manufacturer 1' x 2' mounted near top of garage door. Visible
from driver-side window.
d First
Add blade or wall-mounted
signage at street-level of Center
Garage
2 ea 400 $800 City, Sign manufacturer 1' x 2' mounted near top of garage door. Visible
from driver-side window.
e First
Add "Parking" symbol at
pedestrian entries at Nolan's
Center Garage (all 3 stairways)
6 ea 300 $1,800 City, Sign manufacturer "D" on the Map of parking-related
recommendations on page 10
f First
Add "parking" symbol at
pedestrian entry to North Market
Ramp (east stairway)
2 ea 300 $600 City, Sign manufacturer
g Second
Add sign near entrance to
Center/Nolan's Garage to indicate
free customer parking
1 ea 2,000 $2,000 City, Sign manufacturer "A" on the Map of parking-related
recommendations on page 10
h Second
Add sign near entrance to
North/Market Garage to indicate
free customer parking
1 ea 2,000 $2,000 City, Sign manufacturer "A" on the Map of parking-related
recommendations on page 10
i Second
Rename North and Center Parking
Garages to Market Garage and
Nolan’s Garage
1 ea 1,000 $1,000
City, marketing consultant
j Second
Change (remote) Parking
Directional Wayfinding Signs with
new names of North & Center
Garages
5 ea 1,000 $5,000 City, Sign manufacturer "B" on the Map of parking-related recommendations on page 10
k Third
Change (large on-site) Parking
Marker Signs with new names of
North and Center Garages
2 ea 5,000 $10,000 City, Sign manufacturer 2-sided, so 4 sides total. 24 letters.
SUBTOTAL $29,800
Qty Unit Unit Price
Improve visibility of North and Center Parking Garage driveway entrances
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Page 37 of 70
29
Estimated
Cost
Responsible Party /
PartnersPhase Project ID Recommendation and
Implementation Method NotesQtyUnitUnit Price
2
a Third
Add large Parking Marker sign
(similar to 51st St entrance) at
Lunds driveway on Halifax
1 ea 25,000 $25,000 City, Sign manufacturer "C" on on the Map of parking-related
recommendations on page 10
b First
Add wall-mounted "public parking"
sign at entry to garage near Edina
Liquor
1 ea 2,000 $2,000 City, Sign manufacturer "C" on on the Map of parking-related
recommendations on page 10
c Second Add sign near entrances to indicate
free customer parking 2 ea 2,000 $4,000 City, Sign manufacturer "A" on the Map of parking-related
recommendations on page 10
SUBTOTAL $31,000
Improve visibility of South Parking Garage entrance near Lunds & Byerlys
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
3
a First
Replace missing banners on light
poles on Market, 50th, 51st,
France and Halifax
1 ea 6,000 $6,000 City, Sign manufacturer
SUBTOTAL $6,000
Restore consistent branding in public realm
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
4
a First at lobby of North Ramp (east
stairway)2 ea 2,000 $4,000 City, Sign manufacturer "H" on the Map of Parking-related
Recommendations on page 10
b First at lobby of South Ramp (near
Edina Liquor)1 ea 2,000 $2,000 City, Sign manufacturer "H" on the Map of Parking-related
Recommendations on page 10
SUBTOTAL $6,000
Add New Small Backlit Directories in Missing Locations
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
5
a First
At pedestrian entry points to
business district at Halifax, 49th
and 51st
3 ea 500 $1,500 City, Sign manufacturer
b First At or near E-Line transit stations 1 ea 1,000 $1,000 City, Sign manufacturer
SUBTOTAL $2,500
Add new small directories on sidewalks
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Page 38 of 70
30 50TH FRANCE WAYFINDING PLAN
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
6
a First
Adopt formal names for The Plaza
at Nolan Mains, The Fountain at
50th, and Art & Park Plaza
3 ea 0 $0 City
b First Adopt formal names for all
pedestrian walkways ea 0 $0 City
c First Record names with USPS, Google
and others as appropriate 1 ea 500 $500
City, USPS, website
providers
d First
Add 360' photos of pedestrian
walkways to Google and other
online maps
1 ea 4,000 $4,000 City, photographer
e First Install alley name signs in South
Block (5000)6 ea 100 $600
City sign shop or Sign
Manufacturer Spaulding's Walk, Theatre Way
f First Install alley name signs in Center
Block (4900)20 ea 100 $2,000
City sign shop or Sign
Manufacturer
Nolan's Lane, Plaza Way, Market Way, & Le
Passage d'Arcade
SUBTOTAL $7,100
Establish naming convention for public plazas and public pedestrian routes (Nolan's Lane, Plaza Way,
Market Way, Le Passage d'Arcade, Theatre Way, Spaulding's Walk, Le Passage d'Art, Art & Park, The
Fountain on 50th , The Plaza at Nolan Mains)
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
7
a First
Commission updated maps for use
in all on-site directories and
website
1 ea 3,000 $3,000 City, graphic designer
"G" on the Map of parking-related
recommendations on page 10. Include the new
garage names, note parking garage entry points for
vehicles, show bike parking locations, and add
custom "You are Here" markers to each sign along with QR codes that pull up the specific location of
the directory on google maps to aid in navigation.
b First Update map in small backlit
directory cases 12 ea 100 $1,200 City, Sign Manufacturer
c First Update map in large directories on
50th St 2 ea 100 $200 City, Sign Manufacturer
e NA
Print paper brochures with map for
use by merchants and general
distribution
500 ea 1 $500 50th & France Business
Association
f NA Update the District Map on the
50th & France Website 1 ea 0 $0 50th & France Business Association
SUBTOTAL $4,900
Update District Mapping
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
IMPLEMENTATION TABLES CONTINUED
Page 39 of 70
31
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
8
a First
Commission marketing, branding,
design specialist to create color
palette and iconography guide
1 ea 3,000 $3,000 City
b First
Install eye catching decorative
informational signs at North Ramp,
east stairway interior, first level
1 ea 10,000 $10,000 City "F" on the Map of parking-related
recommendations on page 10
c First
Install eye catching decorative
informational signs at South Ramp,
lower level interior stairway by
Lunds
2 ea 1,000 $2,000
City, Painter, Sign
Manufacturer
"F" on the Map of parking-related
recommendations on page 10
d First
Install eye catching decorative
informational signs at South Ramp,
level two stairway by 3939 &
Lunds
1 ea 1,000 $1,000
City, Painter, Sign
Manufacturer
"F" on the Map of parking-related
recommendations on page 10
e First
Install eye catching decorative
informational signs at Center
Ramp, west stair, lower level
entrance
2 ea 1,000 $2,000
City, Painter, Sign
Manufacturer
"F" on the Map of parking-related
recommendations on page 10
f Second
Install eye catching decorative
informational sign, mural or
lighting at Center Ramp, west stair,
first floor exit (interior)
1 ea 2,000 $2,000 City, Painter or Muralist "F" on the Map of parking-related
recommendations on page 10
g First
Install eye catching decorative
informational signs at Center
Ramp, plaza stair, lower level
entrance
2 ea 1,000 $2,000
City, Painter, Sign
Manufacturer
"F" on the Map of parking-related
recommendations on page 10
h First
Install eye catching decorative
informational sign, mural or
lighting at Center Ramp, plaza
stair, first level exit (interior)
1 ea 10,000 $10,000 City, Painter or Muralist "F" on the Map of parking-related
recommendations on page 10
i First
Install eye catching decorative
informational signs at Center
Ramp, east stair, lower level
entrance
1 ea 1,000 $1,000
City, Painter, Sign
Manufacturer
"F" on the Map of parking-related
recommendations on page 10
j Second
Install eye catching decorative
informational sign, mural or
lighting at Center Ramp, east stair,
first level exit (interior)
1 ea 2,000 $2,000 City, Painter or Muralist "F" on the Map of parking-related
recommendations on page 10
SUBTOTAL $35,000
Improve navigation from interior of Parking Garages
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Page 40 of 70
32 50TH FRANCE WAYFINDING PLAN
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
9
a First
Install post-mounted marker at
Nolan Lanes (near Market/Halifax
driveway and Juicery)
1 ea 5,000 $5,000
City, Sign Manufacturer,
Building Owners
"G" on the Plazas, Pedestrian Circulation, and
District Landmark Recommendations Map on page
25
b First
Install post-mounted or wall-
mounted marker at Arcade/Market
driveway (by Spalon)
1 ea 5,000 $5,000
City, Sign Manufacturer,
Building Owners
"G" on the Plazas, Pedestrian Circulation, and
District Landmark Reocmmendations Map on page
25
c Second Install marker at Theatre Way (at
50th St)1 ea 5,000 $5,000
City, Sign Manufacturer,
Building Owners
"G" on the Plazas, Pedestrian Circulation, and
District Landmark Reocmmendations Map on page
25
d Third Install marker at Market Way &
Market (near Mr. Pauls)1 ea 5,000 $5,000
City, Sign Manufacturer,
Building Owners
"G" on the Plazas, Pedestrian Circulation, and
District Landmark Reocmmendations Map on page
25
e Third Install markers at other strategic
locations TBD 2 ea 5,000 $10,000
City, Sign Manufacturer,
Building Owners
"G" on the Plazas, Pedestrian Circulation, and
District Landmark Reocmmendations Map on page
25
SUBTOTAL $30,000
Add Gateway Markers to key pedestrian corridors
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
10
a First install small directional signs in
South Block (5000)10 ea 100 $1,000
City, Sign Manufacturer, Building Owners quantities are estimated; need to verify actual location and type
b First install small directional signs in
Center Block (4950+)20 ea 100 $2,000
City, Sign Manufacturer,
Building Owners
quantities are estimated; need to verify actual
location and type
c First install small directional signs in
North Block (4900)5 ea 100 $500
City, Sign Manufacturer,
Building Owners
quantities are estimated; need to verify actual
location and type
d First install small direction signs by in
West Block (US Bank & Post Office)5 ea 100 $500
City, Sign Manufacturer,
Building Owners
quantities are estimated; need to verify actual
location and type
SUBTOTAL $4,000
Add Supplemental Wayfinding Markers
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Estimated
Cost
Responsible Party /
PartnersPhase Project ID Recommendation and
Implementation Method NotesQtyUnitUnit Price
11
a First
Add new primary directory on
Market St near the Plaza at Nolan
Mains
1 ea 25,000 $25,000
City, Sign Manufacturer or
Streetscape Manufacturer
b Second
Replace Primary Directories on
50th Street with either traditional
or digital kiosks
2 ea 25,000 $50,000
City, Sign Manufacturer or
Streetscape Manufacturer
Consider directories with a smaller footprint; also
consider upgrading to digital signage that is easy to
update and more engaging to customers
c Third Add new primary directory at 5000
block of France 1 ea 25,000 $25,000
City, Sign Manufacturer or
Streetscape Manufacturer
SUBTOTAL $100,000
Add and Update primary directories in strategic locations of highest pedestrian visibility
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
IMPLEMENTATION TABLES CONTINUED
Page 41 of 70
33
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
12
a First Art mural - Art & Park, South Ramp
wall, east side 1 ea 10,000 $10,000
City, Arts Commission,
stakeholders, muralist See map on page 25
b Second Art mural - Spaulding's Walk, South
Ramp wall 1 ea 10,000 $10,000
City, Arts Commission,
stakeholders, muralist See map on page 25
c First Art mural - Art & Park, South Ramp
wall, south side 2 ea 3,000 $6,000
City, Arts Commission,
stakeholders, muralist See map on page 25
d Second Art mural - Art & Park, South Ramp
wall, south side 4 ea 3,000 $12,000
City, Arts Commission,
stakeholders, muralist See map on page 25
e NA Art mural - Art & Park, 3925 wall
(north side)2 ea $0 Privately owned building -
Al Larson
f NA Art mural - Art & Park, 3939 wall
(west side)1 ea $0 Privately owned building -
Paster Cos.
g First
Lighting - Art & Park, update
overhead lighting to improve sense
of place and art theme
6 ea 100 $600 City, Lighting supplier
h Second Theatre Way, overhead light
strings - possibly movie themed 10 ea 100 $1,000 City, Lighting supplier
i Second Le Passage d'Arcade, overhead
light strings 4 ea 100 $400 City, Lighting supplier
SUBTOTAL $40,000
Create memorable Focus Areas to assist in Wayfinding; include place-making elements such as: art murals,
lighting and streetscape
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
13
a First install sign for bike repair near
Spalon at Arbor Arcade 1 ea 1,000 $1,000
City, Sign Manufacturer,
Building Owners
b First install directional signs for bike
repair near Market and NM Plaza 2 ea 100 $200 City, Sign Manufacturer
c First install signs for loading function
near Spalon at Arbor Arcade 2 ea 100 $200
City, Sign Manufacturer,
Building Owners
d First
paint sign on pavers of Arbor Way
(by Spalon) "no vehicles past this
point"
1 ea 300 $300 City
e First install sign for loading function in
Nolan's Lane 3 ea 100 $300
City, Sign Manufacturer, Building Owners
f First
Install white pedestrian route
markings and/or reflective bollards
on floor of South Ramp leading
from Edina Liquor to Art & Park
1 ea 1,500 $1,500 City assume 10 bollards at $50 each
SUBTOTAL $3,500
Estimated Total = $299,800
Other Wayfinding Improvements
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
Page 42 of 70
34 50TH FRANCE WAYFINDING PLAN
Qty Unit Unit Price
Phase Project ID Recommendation and
Implementation Method NotesEstimated
Cost
Responsible Party /
Partners
14
a Third
Decorative façade improvements
at 51st Street vehicle entrance to
South Parking Garage
1 ea 30,000 $30,000
City, stakeholders,
architect, engineer See map on page 25
b Third
Decorative façade improvements
at Lunds & Byerlys vehicle
entrance to South Parking Garage
1 ea 100,000 $100,000
City, stakeholders, architect, engineer See map on page 25
c Third
New District ID Monuments at
each entry point into the overall
business district
3 ea 20,000 $60,000
3 in Edina, also one in
Mpls
d Third
New lightpoles with integrated
banners to identify the business
district
40 ea 12,000 $480,000
e First Install bike parking loops within
Theatre Way 3 ea 800 $2,400 City coordinate with mapping updates if possible
SUBTOTAL $672,400
Plan for Future Updates to Public Facades and Streetscape in Public Realm
50th France Wayfinding Implementation Matrix - DRAFT May 22, 2025 Page 1 of 1
IMPLEMENTATION TABLES CONTINUED
Page 43 of 70
35
FIRST PHASE PROJECT MAP (1-2 YEARS)
PHASING DIAGRAMS
Page 44 of 70
36 50TH FRANCE WAYFINDING PLAN
SECOND PHASE PROJECT MAP (3-5 YEARS)
Page 45 of 70
37
THIRD PHASE PROJECT MAP (5+ YEARS)
Page 46 of 70
38 50TH FRANCE WAYFINDING PLAN
6
This appendix provides supplementary materials compiled for stakeholder meetings held throughout the
project development process. Additionally, this section contains a comparison table outlining the potential
options for digital kiosks, evaluating each against a set of predefined criteria such as cost, functionality, and
user accessibility.
Appendix
Page 47 of 70
39
Welcome & Introductions
Project Background
Potential Solutions:
What ideas do you have?
Existing Wayfinding & Landmarks:
- What issues are you seeing?
- What are the district’s landmarks and
how should we refer to them?
4/4 MEETING AGENDA
EDINA 50TH & FRANCE
PEDESTRIAN
WAYFINDING
PLAN
1
2
3
STAKEHOLDER ENGAGEMENT PACKET (4/4 AND 4/9/25 MEETINGS)
Page 48 of 70
40 50TH FRANCE WAYFINDING PLAN
focus group meeting
4/9
Mtg/w
Stakeholders
project intro background sheet
1
»Title: 50th & France Pedestrian Wayfinding
Strategy Plan
»Purpose: This plan aims to improve how
pedestrians navigate Edina’s 50th & France
business district through:
–Analysis of the district’s existing
wayfinding and placemaking features
–Identification of gaps and opportunity
points
–Development of a coordinated system
of wayfinding that clarifies arrival,
destinations and circulation
–Drafting recommendations for new/
updated signage, wayfinding locations,
art/placemaking interventions, and
district naming conventions
–Creating a report with findings and
guidance on implementation/phasing of
proposed improvements
PROJECT SCHEDULE
MARCH APRIL MAY
3/14
Kickoff
& Site Tour
4/4
Mtg/w
Stakeholders
5/16
Final Report
5/TBD
Present Initial Recs
to Stakeholders
UNDERSTAND NEEDS & OPPORTUNITIES DRAFT RECOMMENDATIONS & PREPARE REPORT
Properties to be redeveloped
STAKEHOLDER ENGAGEMENT PACKET
Page 49 of 70
41
edina 50th & france wayfinding plan
existing district elements wayfinding
2
District ID Monument Lightpole District ID Primary Directory
Parking ID Wayfinding SignSmall Digital Directory Parking Directional Wayfinding Sign
Internal Parking Garage Wayfinding Artwork
NAVIGATION
ASSISTANCE
Do these elements contribute to
a coherent visual identity for the
district? Do they stand out when
people are looking for them, but
blend into the surroundings when
they’re not?
Are there any types of wayfinding not in the group below that the district would benefit
from having? Which of these are working well, and which ones need updating?
Page 50 of 70
42 50TH FRANCE WAYFINDING PLAN
focus group meeting
district landmarks
Visual Recognition Naming
PARKING GARAGE - EXISTING CONNECTIONS
North Parking Garage Entrance
Center Parking Garage Entrance
South Parking Garage Entrance
STAKEHOLDER ENGAGEMENT PACKET
Page 51 of 70
43
edina 50th & france wayfinding plan
PLAZAS & PEDESTRIAN - EXISTING CONNECTIONS
Page 52 of 70
44 50TH FRANCE WAYFINDING PLAN
focus group meeting
»Are there distinct districts within 50th
& France that want their own names?
What should they be?
»What are the recognizable landmarks?
Pharmacy, post office? Consider
potential for change over time...
»Avoid current businesses, living
people, brand names
»Encourage historical references,
local context, local relevance and
meaning, public art
NAMING CONVENTION
BEST PRACTICES
Draw
& label
them
STAKEHOLDER ENGAGEMENT PACKET
Page 53 of 70
45
edina 50th & france wayfinding plan
ROLE OF PUBLIC ART
50th & France has some public
art throughout the district,
with Spaulding the Dog and
new murals. These can function
as meeting points for visitors
and offer points of visual
recognition as people move
throughout the district. Public
art contributes to a sense
of place, offers whimsy and
interest, and can make a place
feel unique and identifiable.
Page 54 of 70
46 50TH FRANCE WAYFINDING PLAN
focus group meeting
ROLE OF PUBLIC ART
potential solutions
3
As we look to define elements and design criteria
for an improved and unified wayfinding strategy
across the district, it can be helpful to study what
is being done in other places. From public art and
placemaking that make areas into recognizable
destinations, to signage at points of arrival, and
wayfinding throughout the district, take a look at the
imagery on the following pages, and circle examples
that you think have merit at 50th & France:
PUBLIC ART & PLACEMAKING EXAMPLES Circle
those
you like!
STAKEHOLDER ENGAGEMENT PACKET
Page 55 of 70
47
edina 50th & france wayfinding plan
STRATEGIES FOR WAYFINDING IN PARKING GARAGES Circle
those
you like!
Page 56 of 70
48 50TH FRANCE WAYFINDING PLAN
focus group meeting
INT’L STRATEGIES FOR PEDESTRIAN-SCALE WAYFINDING Circle
those
you like!
STAKEHOLDER ENGAGEMENT PACKET
Page 57 of 70
49
edina 50th & france wayfinding plan
SIGNAGE TYPES AND STYLES Circle
those
you like!
WHAT MIGHT
WORK HERE?
A well-executed wayfinding
system must establish a cohesive
and consistent visual hierarchy
to optimize clarity, streamline
navigation, and enhance user
experience.
Page 58 of 70
50 50TH FRANCE WAYFINDING PLAN
KIOSK SYSTEM IKE SMART CITY SOOFA TOUCHSOURCE MVIX
Website Ike Smart City Website Soofa Digital Website TouchSource Website MVIX Website
Upfront Cost $0 $20,000 (does not include footing for surface
mount)
$45k (includes installation)$10,000-$20,000+ each
Annual Cost $0 $5,000 annual fee after 1 year $1,500-$2,000 annual fee ?
Advertising Requirement Required Not required; 20% share of net revenue
annually with advertising if used
Not required Not required
Advertiser Type ?Any business Any business Any business
Weather Resistance Built for extreme weather
conditions. Fabricated with
premium hardware.
Can operate in temps -10oF to 100oF; may
experience a shorter battery life in colder
tempertures if snow is not cleared off the solar
panels, requiring battery replacement in as
little as 2 days. There is no cost to replace the
battery- Soofa will ship them out as needed.
Built for extreme weather conditions. Includes
internal climate control, tempered, laminated
glass, and variable visibility settings.
Built for extreme weathrer conditions. Enclosed to
protect from extreme weather
Comparable Markets Installed in Minneapolis
(Nicollet Mall & 7th Street)
Installed in Sun Prairie, WI Installed in Legacy Plaza in Ludington, MI ?
Appearance/
Customizability
App are customizable Black & white screens similar to e-readers.
Exterior can be customized and the screen
can show up to 4 different content widgets.
Most pertinent would likely be wayfinding and
event/program advertisements.
Apps can be customized at a cost of $2500 Apps are customizable
Solar Power or Electricity Electrical 100% Solar-Powered (up to 23 hours
operating per day); kiosk needs to be placed
in an area that gets an adequate amount of
sun exposure (avoid north side of buildings,
near trees); if snow covers the panel and isn't
cleared within 2 days, the battery may need
replacing (easy to replace and no cost)
Electrical; Standard 120 volt-20 AMP MC
Cable, electrician-installed duplex box inside
cabinet. Knockout in base (dedicated-circuit not
necessary)
Electrical; While Ethernet / hard wired connection is
recommended - you can often leverage WiFi instead
Content Upload Process Via Online Software Via Online Software
(Access to test upload software upon request)
Via Online Software
(Access to test upload software upon request)
Via Online Software
Customer Support Yes, included, however overall
they have been very difficult to
get a hold of
Yes, content management and support is
included. They have been very responsive
in answering our questions. Full service
maintenance is included if there are 3 signs or
more in an area (includes install and cleaning)
Yes, included in annual fee, appears to be quite
responsive based on email exchanges
Yes, included. Increased support can occur at a cost.
Additional Features Emergency Call System
(optional)
User analytics
User Analytics
QR Code on the kiosk screen which brings
users to a mobile map
User Analytics User analytics
COMPARISON OF DIGITAL KIOSK PRODUCTS
Page 59 of 70
51
KIOSK SYSTEMIKE SMART CITYSOOFA TOUCHSOURCE MVIX
WebsiteIke Smart City WebsiteSoofa Digital Website TouchSource Website MVIX Website
Upfront Cost$0 $20,000 (does not include footing for surface
mount)
$45k (includes installation)$10,000-$20,000+ each
Annual Cost$0 $5,000 annual fee after 1 year $1,500-$2,000 annual fee ?
Advertising RequirementRequiredNot required; 20% share of net revenue
annually with advertising if used
Not required Not required
Advertiser Type?Any business Any business Any business
Weather ResistanceBuilt for extreme weather
conditions. Fabricated with
premium hardware.
Can operate in temps -10oF to 100oF; may
experience a shorter battery life in colder
tempertures if snow is not cleared off the solar
panels, requiring battery replacement in as
little as 2 days. There is no cost to replace the
battery- Soofa will ship them out as needed.
Built for extreme weather conditions. Includes
internal climate control, tempered, laminated
glass, and variable visibility settings.
Built for extreme weathrer conditions. Enclosed to
protect from extreme weather
Comparable MarketsInstalled in Minneapolis
(Nicollet Mall & 7th Street)
Installed in Sun Prairie, WI Installed in Legacy Plaza in Ludington, MI ?
Appearance/
Customizability
App are customizableBlack & white screens similar to e-readers.
Exterior can be customized and the screen
can show up to 4 different content widgets.
Most pertinent would likely be wayfinding and
event/program advertisements.
Apps can be customized at a cost of $2500 Apps are customizable
Solar Power or ElectricityElectrical100% Solar-Powered (up to 23 hours
operating per day); kiosk needs to be placed
in an area that gets an adequate amount of
sun exposure (avoid north side of buildings,
near trees); if snow covers the panel and isn't
cleared within 2 days, the battery may need
replacing (easy to replace and no cost)
Electrical; Standard 120 volt-20 AMP MC
Cable, electrician-installed duplex box inside
cabinet. Knockout in base (dedicated-circuit not
necessary)
Electrical; While Ethernet / hard wired connection is
recommended - you can often leverage WiFi instead
Content Upload ProcessVia Online SoftwareVia Online Software
(Access to test upload software upon request)
Via Online Software
(Access to test upload software upon request)
Via Online Software
Customer SupportYes, included, however overall
they have been very difficult to
get a hold of
Yes, content management and support is
included. They have been very responsive
in answering our questions. Full service
maintenance is included if there are 3 signs or
more in an area (includes install and cleaning)
Yes, included in annual fee, appears to be quite
responsive based on email exchanges
Yes, included. Increased support can occur at a cost.
Additional FeaturesEmergency Call System
(optional)
User analytics
User Analytics
QR Code on the kiosk screen which brings
users to a mobile map
User Analytics User analytics
Page 60 of 70
52 50TH FRANCE WAYFINDING PLAN
Page 61 of 70
BOARD & COMMISSION
ITEM REPORT
Date: June 26, 2025 Item Activity: Discussion
Meeting: Arts & Culture Commission
Agenda Number: 7.2
Prepared By: Laura Fulton, Recreation Supervisor Art
Center
Item Type: Report & Recommendation Department: Parks & Recreation
Item Title: ACC Workplan Update
Action Requested:
Discuss 2025 Workplan and update
Information/Background:
Attached, please find the updated 2025 Arts and Culture commission work plan.
Supporting Documentation:
1. 2025 ACC Workplan June update
Page 62 of 70
Page 63 of 70
Page 64 of 70
BOARD & COMMISSION
ITEM REPORT
Date: June 26, 2025 Item Activity: Information
Meeting: Arts & Culture Commission
Agenda Number: 7.2.1
Prepared By: Laura Fulton, Recreation Supervisor Art
Center
Item Type: Report & Recommendation Department: Parks & Recreation
Item Title: Initiative 1.1.4 Commission Participation in Community Events
Action Requested:
No action requested.
Information/Background:
Attached, please find information on the 4th of July Parade
Supporting Documentation:
1. 2025 Parade Rules
2. 2025 Line Up Unit Alpha
3. 2024 Edina 4th of July Parade_MAIN MAP
Page 65 of 70
Edina’s great 4th of July Parade will take place on July 4th, 2025.
If you would like to participate in the parade, your registration must be completed by May 15th.
You will be advised of participation by June 15th.
Please read this complete document prior to registering.
SELECTION PROCESS
The Edina Parade Committee must receive all completed applications and supporting documentation by
May 15th. Incomplete applications or applications received after this date may not be considered. Further,
failure or refusal to provide satisfactory proof of insurance will result in rejection of your application.
• The Parade Committee will notify applicants of whether or not their entry has been accepted no
later than June 15th.
• The Parade Committee reserves the right to reject any application considered by the Committee to be
inconsistent with the goals, values and objectives of the Parade.
• All parade entrants are encouraged to parade, and to embrace the theme which will be determined
soon. Entries that involve the parade theme or have entertainment value are preferred.
• The parade is limited to approximately 90 entries. Entries will be limited to a maximum of 30 feet of
staging space on Willson Road, unless exceptions are pre-approved by the Parade Committee. Entries
must be designed to maintain no more than 50 feet walking spread on the parade route, unless
exceptions are pre-approved by the Parade Committee.
All decisions of the Parade Committee are binding and final
The Parade Committee may limit the number of entries or the size of entries based upon Category or Type in
order to promote the overall balance of the Parade. The Parade content guidelines are:
Entertainment (70%); Community, Political, and Sponsoring Business (30%).
GENERAL PARADE RULES
• All participants are responsible for ensuring that the design and operation of their entry is safe and
reliable.
• Vehicles must continue moving and not stop to wait for walkers in their unit; walkers must keep pace
with their vehicle.
• Participants may not get on or off of a moving float or moving vehicle at any time during the Parade.
• Participants may not throw any item from a moving vehicle or float. Walkers may distribute candy,
coupons, flyers, stickers or other items. If items are thrown from your float or vehicle, it may/will
adversely affect your placement in the following year’s parade. Liability for injuries by thrown items will
be covered by the participant.
• Water guns or any projectiles are prohibited.
• Loudspeakers or voice amplifiers are not permitted.
• Children in the parade must be adequately supervised.
Page 66 of 70
• Applicants are required to ensure the safety of persons riding on floats or motorized vehicles.
• Participants on bicycles, scooters, skates, skateboards, etc. must wear proper safety equipment.
• Motorized vehicles must maintain a safe distance between units.
• All performances must be conducted while moving. Extended static or “stand still” performances create
lags in the parade which detract from the quality of the event.
• No changing places in the parade lineup.
• Smoking or the consumption of alcohol or prohibited drugs is strictly prohibited.
POLITICAL ENTRY RULES • Office-holder and candidate units are limited to 10 people and a vehicle or a float.
• Political party units are limited to 50 people and a vehicle or float.
RELIGIOUS ENTRY RULES • Entry participants shall not personally advance religious opinions to individuals in the parade audience.
• Entrance to the parade may be denied to non-Edina organizations.
ANIMAL ENTRY RULES
• Animals participating in the parade must be kept under control. If you cannot control your animal, or its
presence presents a safety issue, please leave the parade with your animal rather than risk a potential
problem.
• Entries involving animals of any kind must provide for their own clean-up or “pooper-scooper”
immediately following their entry.
USE OF PHOTOS OR IMAGES
• The Edina Parade Committee employs a photographer to capture the Parade event. With your
participation application and/or participation in the parade, you agree that the City of Edina, the Edina
Community Foundation, and The Edina Parade (committee) may use you/your organization’s image(s)
for publicity, marketing, online and on printed pieces. The above noted entities will NOT sell your image
to any other organization for use, OR make you/your organization’s image(s) freely available to any
other entity.
SPONSORSHIP OPPORTUNITIES
To participate in the parade, business must be sponsors of the Edina Parade. For more information about
becoming a sponsor, go to https://edinaparade.org/sponsors or contact us at
ecf@edinacommunityfoundation.org.
The Parade Committee and the community are grateful for your support of the parade.
We ask that you blend your commercial message with the theme of the parade.
Page 67 of 70
Check In Unit STARTER ORDER Staging LocatioFeet Exit Unit Type Notes Category
65 1st John Philip Sousa Memorial Band/Premier Farm Machine Edina Exec Plaza MERGE Halifax BAND / HORSES Entertainment
63 Accredited Investors - BANNER Willson Rd 40 feet Halifax vehicle and walkers Sponsor
14 Ambrosia Coffee Willson Rd 50 feet Halifax BANNER ONLY Sponsor
35 Anti-Racism Collective Willson Rd 40 feet Halifax walkers Community
39 Authentique Beauties Pageant of MN Willson Rd 40 feet Halifax vehicle Community
10 Braemar City of Lakes Figure Skating Club Willson Rd 40 feet Halifax vehicle & walkers Community
60 Brahma Kumaris of Minneapolis Willson Rd 40 feet Halifax walkers Community
38 Carver County Mounted Posse Edina Exec Plaza MERGE Halifax HORSES Entertainment
26 Center for Pediatric Movement Willson Rd 50 feet Halifax walkers Community
71 Chang's Yong In Martial Arts Willson Rd 40 feet Halifax walkers Community
13 Chick-fil-A - VETERANS DINNER sponsor Willson Rd 40 feet Halifax sponsor walking Sponsor
9 Crown Bank - PRESENTING Fireworks Willson Rd 40 feet Halifax BANNER ONLY Sponsor
36 Dave Irey- 1929 Chevrolet Truck Willson Rd 40 feet Halifax vehicle Community
34 Edina Arts & Culture Commission Willson Rd 40 feet Halifax walkers Community
49 Edina Asian American Alliance Willson Rd 40 feet Halifax walkers Community
68 Edina Basketball Association Willson Rd 40 feet Halifax walkers Community
20 Edina City Council: Hovland City Hall MERGE Halifax vehicle
23 Edina Football Association Willson Rd 50 feet Halifax vehicle & walkers Community
30 Edina Garden Council Willson Rd 50 feet Halifax vehicle and walkers Community
28 Edina Girl Scouts Willson Rd 50 feet Halifax vehicle & walkers Community
67 Edina Hockey Association Willson Rd 50 feet Halifax ZAMBONI Community
29 Edina League of Women Voters Willson Rd 50 feet Halifax walkers Community
19 Edina Magazine - BANNER Willson Rd 40 feet Halifax walkers Sponsor
21 Edina Middle School/Alumni Marching Band Willson Rd 50 feet Halifax BAND Entertainment
22 Edina Public Schools - Dr. Daniel Bittman Willson Rd 50 feet Halifax SCHOOL BUS Community
25 Edina Swim Club Willson Rd 50 feet Halifax walkers Community
37 Ellingson & Ellingson Willson Rd 40 feet Halifax BANNER ONLY Sponsor
48 Enso Daiko on Bobby & Steve's truck - BANNER Edina Exec Plaza MERGE Halifax vehicle & drummers Entertainment
8 Explore Edina - PRESENTING sponsor Willson Rd 40 feet Halifax BANNER ONLY Sponsor
42 Fox Realty - BANNER Willson Rd 40 feet Halifax vehicle & walkers Sponsor
41 Grandview Tire & Auto Willson Rd 40 feet Halifax BANNER ONLY Sponsor
17 Hennepin County Sheriff Edina Exec Plaza MERGE Halifax HORSES Political
70 HiJinks Stilt Walkers Willson Rd 50 feet Halifax Walkers Entertainment
69 Jack Brass Willson Rd 50 feet Halifax BAND Entertainment
31 Jerry's Foods - BANNER Willson Rd 40 feet Halifax vehicles & walkers Sponsor
47 Just Brandon's Family and Friends Willson Rd 40 feet Halifax vehicle & walkers Sponsor
27 Kracker Jacks Drumline Willson Rd 40 feet Halifax DRUMS Entertainment
33 Lakeville North High School Marching Band City Hall MERGE Halifax BAND Entertainment
64 Lunds & Byerly's - BANNER Willson Rd 40 feet Halifax vehicles & walkers Sponsor
32 M Health Fairview Willson Rd 40 feet Halifax BANNER ONLY Sponsor
2 Minnesota Equestrienne Edina Exec Plaza MERGE Halifax HORSES Entertainment
7 Minnesota Pipes & Drum Band Edina Exec Plaza MERGE Halifax BAND Entertainment
45 Minnesota Superheroes United Willson Rd 40 feet Halifax vehicle & walkers Entertainment
24 MN Force City Hall MERGE Halifax vehicle & walkers Entertainment
40 MN Job's Daughters Bethel #1 Willson Rd 50 feet Halifax vehicle & walkers Community
62 Moms Demand Action Willson Rd 40 feet Halifax walkers Community
35 NorthAmerican Bank Willson Rd 40 feet Halifax BANNER ONLY Sponsor
6 Patriotic Heritage Honor Guard Edina City Hall MERGE Halifax walkers, flags Military
11 Platinum Dance Willson Rd 40 feet Halifax walkers Community
1 Police Escort & Fire Department Eden Ave MERGE Halifax city City
73 Police Escort & Fire Department MERGE Halifax vehicle City
4 Red Bull Historic Vehicle Association Edina City Hall MERGE Halifax vehicles Military
12 Rep. Ilhan Omar Willson Rd 50 feet Halifax vehicle & walkers Political
16 Rep. Kelly Morrison Willson Rd 50 feet Halifax vehicle & walkers Political
15 Richfield High School Marching Band City Hall MERGE Halifax BAND Entertainment
43 River City Rhythm Edina Exec Plaza MERGE Halifax walkers Entertainment
44 Rotary Club of Edina Willson Rd 40 feet Halifax vehicle & walkers Community
46 Rotary Club of Edina Morningside Willson Rd 40 feet Halifax vehicle & walkers Community
66 Senate District 46 & 50 Democrats Willson Rd 40 feet Halifax vehicles & walkers Political
61 Senate District 50 Republicans Willson Rd 50 feet Halifax vehicles & walkers Political18The Westin Galleria Willson Rd 40 feet Halifax BANNER ONLY Sponsor72Tin Cups Steel Drum Band Willson Rd 50 feet Halifax BAND Entertainment
5 US Navy League Edina City Hall MERGE Halifax vehicle Military
3 US Veterans Marching, Moon Color Guard Edina City Hall MERGE Halifax walkers, flags MilitaryEDINA 4th of July PARADE LINE-UP: 2025Page 68 of 70
Market St..Market St..Wooddale Ave.Wooddale Ave.Grange Rd.Grange Rd.RoundaboutRoundabout
Eden Ave.Eden Ave.RoundaboutRoundabout
P2*
P8
There are NEW roundabouts near
starting point: Eden Ave.
Edina City Hall
PARKING DETAILS: There is extensive road construction near ECH. NO parking in P1, P9, P11 (and P2, except for pre-assigned units). Street parking is OK except where prohibited • Arrive early! • MVs& Veteran’s Vehicles: please refer to insert map for DRIVING ROUTES and access to ECH parking
Lunds &Byerlys
P5 P6
P12
HH HH
Benton Ave. Benton Ave.
Eden A
v
e.
Eden A
v
e.
P10
P11
KEY TO PARKING AREAS
P1-City Hall:City Hall: Only for pre-assigned units*
P2-Edina Exec. Plaza Bldg.:Edina Exec. Plaza Bldg.: Equestrian units &
others by pre-assignment only
P3-REDRED Lot Lot/ECC North Lot: May be closed
P4-South View Middle School:South View Middle School: Open
P5-GOLDGOLD LotLot/Normandale South Lot: Open
P6-GREENGREEN LotLot/ECC East lot: Open
P7-US BANK:US BANK: Open; their customers take precedence
P8-CENTER RampCENTER Ramp: Open
P9-Lunds | Byerlys:Lunds | Byerlys: No parking
P10-North RampNorth Ramp: Open
P11-South RampSouth Ramp: No parking
P12-Ewing Ave. Lot:Ewing Ave. Lot: Open
* Vehicles delivering veterans may not park in the P1-ECH
lot due to road construction. They may park in any other
open lot, or street parking except where prohibited
P1
HH
Eden Ave.Eden Ave.BridgeBridge
EDINA 4th of July Parade: MAIN MAP: 2024
P3
Valley View Road/WillsonValley View Road/WillsonHWY100
P9
REGULAR UNITS MUST ENTER WILLSON RD. FROM THE SOUTH •
NO southbound traffic allowed on Willson Rd • Queue up on Willson Rd
by unit number, North to South • Look for # marker stake w/your number
P4
HH
VETERANS MEETING SPOT & HMV Queuing & Loading: P1-Edina City Hall, 4801 W. 50th St. Edina, MN 55424 VETERANS VEHICLES & MVs MUST ENTER FROM Grange Rd. or Eden Ave. Drop off veterans in front of ECH; look for tent & tables. No P1 parking for veterans’ vehicles; arrive early, drop them off & find street or lot parking 8:00 AM Coffee, H20 & donuts for veterans only 8:15 AM Red Bull HMVs queue-up starting at south end, facing Eden Ave.9:40 AM Veterans load into MVs; please assist them as necessary10:00 AM Parade Starts; MVs exit via south exit & turn east into parade
PARADE ROUTES KEY
PARADE ROUTE
STARTING POINT
ENDING POINT
EDINA CITY HALL: HWY 100 N to ECH
REGULAR UNITS Queue by Unit #, N to S
MV QUEUE + VETERAN LOADING & DROP-OFF POINT @ECH
REGULAR UNITS & MVs, EXIT Alternate Exit 1: US Bank lot to Market St., to France Ave.; N on FRANCE to Excelsior Ave.; E to HWY 100
Alternate Exit 2: E on 52nd St. to Xerxes, S to HWY 62, E to HWY 100; or E to 66th St., E on 66th to HWY 100
Southbound Southbound France Ave.France Ave.CLOSED to CLOSED to HWY 62HWY 62
Page 69 of 70
BOARD & COMMISSION
ITEM REPORT
Date: June 26, 2025 Item Activity: Information
Meeting: Arts & Culture Commission
Agenda Number: 9.1
Prepared By: Laura Fulton, Recreation Supervisor Art
Center
Item Type: Other Department: Parks & Recreation
Item Title: Upcoming Meetings & Events
Action Requested:
Information only. No action requested.
Information/Background:
Historically, the arts and Culture Commission has held their regular meetings on the fourth Thursday
of each month at 4:30 p.m. a the Edina City Hall.
Date Event Location
July 4th Parade See map
July 24 Regular Meeting Community Room
Aug. 28 Regular Meeting Community Room
Sept. 6 & 7 Fall into the Arts Festival Centennial Lakes Park
Sept. 25 Regular Meeting Community Room
Oct. 23 Regular Meeting Community Room
Nov. 20* Regular Meeting Community Room
Dec. 18* Regular Meeting Community Room
* Meetings adjusted due to holiday
Supporting Documentation:
None
Page 70 of 70