HomeMy WebLinkAbout2011-10-11 Park Board Minutes1
MINUTES
OF THE MEETING OF THE
PARK BOARD
HELD AT CITY HALL
OCTOBER 11, 2011
7:04 PM
I. CALL TO ORDER
Chair Hulbert called the meeting to order at 7:04 pm
II. ROLLCALL
Answering roll call were Members Jacobson, Jones, Segreto, Hulbert, Lough, Steel, Peterson, Neville,
Weicht
III. APPROVAL OF MEETING AGENDA
Member Peterson made a motion, seconded by Member Lough, approving the meeting agenda.
Ayes: Jacobson, Jones, Segreto, Hulbert, Lough, Steel, Peterson
Motion Carried.
IV. ADOPTION OF CONSENT AGENDA
Member Peterson made a motion, seconded by Member Lough approving the consent agenda as
follows:
IV.A. Approval of Minutes – Regular meeting of September 13, 2011
Ayes: Jacobson, Jones, Segreto, Hulbert, Lough, Steel, Peterson
Motion carried.
V. COMMUNITY COMMENT
None
VI. REPORTS/RECOMMENDATIONS
VI.A. Braemar Golf Course Action Plan – Braemar Golf Course Manager Todd Anderson
Mr. Anderson went over the primary 8 points that the consultant “NGF” felt were most important:
1. No change in existing management structure
2. Invest in remodeling the Braemar range and executive course (Par-3)
3. Invest in new cart path system at Braemar 27
Member Lough asked if anyone has put any actual numbers to the additional revenues realized
from rounds made possible by the building of the cart paths. Mr. Anderson replied they have
not and added it would be a huge variable depending on the weather. He noted that he could try
to come up with a range but that there would be no set number. Member Lough asked Mr.
Anderson if he could come up with an average over the course of three years because he would
think it might be possible that the return on investment might justify drawing that forward. Mr.
Anderson replied he would try to come up with an average.
4. Improve and modernize marketing practices and move away from previous “out-of-date”
business practices.
Member Jones indicated that she is not familiar with all of the pricing and asked Mr. Anderson
if he could draw up with some kind of model. She noted if they were to have a lousy year this
year what the revenue would look like and if they have a great summer this is what they will see.
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She indicated that she would like to see a range of what they might expect with the changes.
Mr. Anderson replied that he will expand on that.
5. Get all revenue centers on the same PSO system
6. Resist large-scale capital projects that have low return on investment, such as:
a. Golf Dome lobby replacement
b. Remodel Clunie 9
7. Create a reserve for replacement for the Braemar irrigation system
Member Segreto asked what are some of the ideas about the possibility of creating a reserve and
how would they go about doing it. Mr. Keprios replied that the financial challenges facing the
golf course are going to be a difficult issue for the City Council. He noted it’s going to be up to
the City Council to decide at what point do they use dollars other than Golf Course funds to do
some of the improvements and where do those funds come from.
Member Segreto asked Mr. Anderson in terms of irrigation how long does he think it will last,
what is the useful life. Mr. Anderson replied that the nice thing about irrigation is that it does
not totally fail. He explained that sections fail and they have been replacing them for years and
years so it’s not an all or nothing. He indicated that he thinks it would be prudent to schedule it
and that tentatively they would like for it to start in 2017.
Member Lough indicated that if they create a reserve then that means they would be charging an
accrual against current operating revenues and then they would have the social security trust
fund dilemma as to whether they actually put that money into a savings account or whether they
spend it now in the general revenues and make up for it later. He stated that he would agree this
is a City Council issue and he would think it would be primarily an accounting issue and he is
not sure how they deal with that. Mr. Keprios responded that technically they can’t create a
reserve until they have paid off their debt. He explained that there is a reserve in the Braemar
Memorial Fund and technically there could be donations towards that which could increase what
is truly a reserve. He noted that the language in there specifically states that it will not go to pay
off debt; however, those funds can be used to make improvements to the golf course.
8. Watch the performance of the Braemar Grill and consider concessions if there is not
improvement by the end of 2012
Member Lough noted that the report states if you don’t see a marked improvement in the grill
operations to consider a concession agreement. He asked Mr. Anderson if he has considered
exploring that over the winter so that if he sees mid or late summer there isn’t a step up he is
looking for that he has done due diligence and knows what it is they may want to do. Mr.
Anderson replied that he will do that.
Member Jones asked Mr. Anderson that after watching this and seeing how it goes how would
he define success. Mr. Anderson replied he knows there are a lot of opinions from the Park
Board as far as that component of the operation so he thinks if they provide an objective
summary of where they were at, where they are now and where they are going hopefully it can
be a cooperative decision.
Member Jones asked if they are back here in a year and she would like to know how they will
know when they might need to change what they are doing. Mr. Anderson replied he will do his
due diligence and will explore talking to some of the potential concession vendors. He noted he
will be interested to find out what their arrangement is because currently there are some
expenses that are charged to the grill operation that no vendor in the world would walk into and
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say they are going to cover that cost. They are going to be looking for the best deal possible so
if they want to go down that road they have to be able to compare apples to apples. Member
Jones stated that she is trying to come up with a goal where you would say I would like the grill
to . . . and then fill in the blank and she is not hearing that. Mr. Anderson replied that is
something he is hoping to establish and some benchmarks that they would find appropriate and
relay that to you. He noted that he has not gotten that far in the process yet.
Member Peterson commented that the weather has been pretty good for business lately and that
Mr. Anderson thought they would be somewhere around 95% plus recovery. Mr. Anderson
pointed out that spring is much more valuable to them than the fall because people start to lose
interest. He stated that even with the worst weather year in the history of Braemar he believes
through the end of September their revenues were down 6% which he is sure very few courses
even came close to that. He added that through the end of September their actual operating
income is up 91% over last year which he thinks is pretty dramatic given that it’s been the worst
weather year.
Member Lough indicated that first to be clear he is a senior and enjoys senior discounts
whenever he possibly can; however, are senior discounts the right way to go for a course like
Braemar and its location. He noted he understands you’re trying to make a trade-off and that
there were some issues with some seniors who weren’t offered a discount. He asked is it really a
wise thing to do when seniors make-up a very large part of your constituency in the number of
rounds played both prime time and non-prime time. Mr. Anderson replied they have been the
exception for a long time and he doesn’t know of any course anywhere near them that does not
have a senior rate. He added that there is minimal in comparison to other golf courses. Member
Lough asked if they really lose customers because they don’t have a senior rate to which Mr.
Anderson replied yes, they do.
VI.B. 2012-2016 Braemar Golf Course Capital Improvement Plan
Chair Hulbert indicated that with the Natural Resources Inventory Assessment being taken out of the
2012 CIP he suggested they take and put that $100,000 into Braemar Golf Course. It could be used as
seed money allocated specifically for the driving range with some hope that the Braemar Memorial Fund
be used for that as well. He stated that he realizes there is some thought that these items should
potentially be paid for through revenues of the facility. However, if you look at other CIP items they are
putting large sums of money into jungle gyms that are not revenue centers. He added this may be a little
selfish but he is a parent who brings his kids to Braemar and it’s a great resource for families who want
to learn how to play golf.
Mr. Anderson informed the Park Board that he did contact an architect who came out to do an initial
assessment and the architect felt that NGF’s numbers were low ($300,000-$400,000). The numbers the
architect gave were $799,000 to $1,137,000 which includes everything.
Mr. Keprios stated that he thinks it would be appropriate, if the Park Board would like, to have a show of
support that the $100,000 goes towards the golf course. He noted as far as making up the difference in
funding that is something staff will need to work with the City Manager and Finance Director to get
some direction on what is realistic. Member Segreto indicated as much as she would like to support
redirecting the $100,000 to the golf course it is a matter of equity because there is a long list of other
park related capital improvements that could use some attention. She suggested maybe there could be a
compromise and 50% could go to the golf course and 50% towards something else that is needed.
Member Steel indicated that she is struggling a little bit with that approach. She noted it was her
understanding in talking to the City Manager about their budget targets that there is a specific cap on
how much they get to spend and how much they don’t get to spend. She stated she is having trouble
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viewing it like “found” money. Member Lough stated he is in general agreement with what Member
Steel is saying and doesn’t feel like it is Park Board’s money they can move in and out of various
programs. He commented that to take a particular sum of money from one capital project and allocate it
to another specific capital project doesn’t feel quite right. He indicated that he supposes they could
recommend to the City Council that they consider something like that; however, he doesn’t think it’s a
real money kind of a matter that they have control over.
Chair Hulbert indicated that he thinks getting that work done at the range should be a priority of the Park
Board because it’s a great resource and it’s one of the major financial engines of the golf courses. He
noted that it’s one of the first things people see, it’s the area of golf where children are introduced to the
game and where their citizens with disabilities spend most of their time learning the game at the course.
He added that one of the cheapest ways to learn how to play golf is at the driving range. He stated that
he would like to see the Park Board lend a little support to let the City Council know that this should be
a priority.
Mr. Anderson stated that another component to think about is Bloomington just converted one of their
golf courses into a driving range and hope to open in June. At one point in time they were looking at
gaining revenues but now may need to factor in revenues that they may lose if Bloomington has quality
turf and Braemar doesn’t.
Mr. Keprios suggested to the Park Board to give staff the time to conduct further research to determine if
this in fact is the real cost or find if there isn’t a cheaper way to do it. Secondly, what are the other
financing options available to them and then they can bring those hard dollars back to the Park Board.
He stated that then the Park Board can have the philosophical debate of where those funds have to come
from and whether you would support that kind of dollar amount. He noted that this way they are not just
wrestling with a show of support of $100,000 knowing full well it won’t get the job done.
Chair Hulbert made a motion, seconded by Member Lough to accept the CIP as presented.
Ayes: Jacobson, Jones, Segreto, Hulbert, Lough, Steel, Peterson
Motion carried.
VI.C. Fees and Charges
Mr. Anderson informed the Park Board he has two changes on his fees and charges. He just received
notice yesterday from the Minnesota Golf Association that they are raising their fees $3.00 for the
computerized handicaps. Therefore, he would like to pass that cost on versus absorbing it. He now
proposes $27.00 for residents and $32.00 for non-residents for the computerized handicaps.
Member Jones asked Mr. Keprios to talk a little bit about the Senior Center because she always thought
it was one of their enterprise facilities. Mr. Keprios explained that the Senior Center is covered under
the operational budget and Sue Weigle is a Recreation Supervisor and not a Facility Manager. The
Senior Center is not an enterprise facility. He noted that the Senior Center operations require a subsidy
to sustain. Mr. Keprios asked the Park Board if they would like Sue Weigle to give them a presentation
and answer any questions they may have about the Senior Center and its operations. Member Lough
commented that he thinks would be a great idea.
Member Steel asked Ms. Kattreh what the rationale is regarding the sales tax separate from the fee. Ms.
Kattreh replied that they’ve always included the sales tax in the fee and they decided since they have not
raised their rates for a couple of years that would be a good way to raise their rates without actually
changing the fee. She also pointed out that since they have just added a new guest services and a
concession stand their lines should no longer be backed up to the main entrance. She explained because
it was such a bottleneck she didn’t want her staff dealing with nickels, dimes, pennies, etc., because it
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was already taking people awhile to get through such a congregated area. Now they are in a much more
open setting.
Member Lough asked when they charge fees do they generally have subsidies or scholarships for people
who apply to offset the fees because of hardship. Mr. Keprios explained when it comes to scholarships
they have what is called a “grant-in-aid” for financially challenged Edina families and explained how
that process works.
Ms. Aarsvold explained to the Park Board how the adaptive recreation programs work with regards to
subsidies.
Chair Hulbert made a motion, seconded by Member Segreto to accept the fees and charges as
outlined.
Ayes: Jacobson, Jones, Segreto, Hulbert, Lough, Steel, Peterson
Motion carried.
VII. CORRESPONDENCE AND PETITIONS
None
VIII. CHAIR AND BOARD MEMBER COMMENTS
Chair Hulbert reminded the Park Board that due to Election Day the next Park Board meeting will be
held on Monday, November 7th.
Member Steel informed the Park Board that they recently held their first meeting for the “User Fees
Working Group” where they had a brief discussion on the history. She noted that at their next meeting
they are going to focus on the participant fee for athletics and the relationship document.
Member Steel made a motion, seconded by Member Peterson to nominate Jennifer Janovy to join
the User Fees Working Group.
Ayes: Jacobson, Jones, Segreto, Hulbert, Lough, Steel, Peterson
Motion carried.
Member Jones informed the Park Board there are eight people on the “Naming and Donations Working
Group”. She noted they have already had two meetings and have tackled the basic policy and
background.
IX. STAFF COMMENTS
Mr. Keprios indicated that at the last meeting the Park Board asked for a copy of the master plan for
VanValkenburg Park which was included in the packet. He noted it’s been a while since it was done and
when it is ready to be put on the CIP he would envision revisiting the plan with the neighborhood to be
sure that it meets the neighborhood's current needs and desires.
Mr. Keprios handed out a photocopy of the front page article in the Minneapolis Star Tribune regarding
the Veteran’s Memorial.
Mr. Keprios informed the Park Board that by consensus the City Council did give the nod for the public
process for the Veterans Memorial that was approved at the last Park Board meeting.
Mr. Keprios informed the Park Board that Ms. Kattreh and her staff have been working tirelessly on the
concession stand at Edinborough Park. The grand opening will take place this Saturday. He noted
they’ve done a wonderful job and would like to give credit to Susie Miller, Assistant Manager at
Edinborough Park, who went to concessions training and is now a certified concessions operator.
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Mr. Keprios informed the Park Board that Mr. MacHolda attended the first “Tour de Edina" which was a
5.2 mile bike ride that began and ended at the Courtney Ball Fields.
Mr. Keprios introduced the new Assistant City Manager, Karen Kurt, to the Park Board.
Ms. Kattreh gave an update to the Park Board on the “Sports Dome Study Committee” and noted that
their mission statement is now completed. She indicated she has been working with Member Deeds for
the last couple of weeks on a need and desires survey which will be going out to all potential users in
Edina. She stated that she is also working with some neighboring associations and so far has received
commitments from St. Louis Park and Bloomington. She added that she is still working on a couple of
others to do a survey of their user groups as well to determine if they might be interested in possibly
utilizing a dome in Edina. She informed the Park Board that another thing that is big on the horizon is a
request for proposal for a consultant.
Member Jones asked Ms. Kattreh to talk about the Proragis System. Ms. Kattreh explained that this
system is a benchmarking tool that is offered through the National Park Association. It can benchmark
Edina against anyone in the country that they would like to compare themselves to. She noted you can
compare programs, budgets, anything you can think of that’s park related. She stated that it’s going to
be a very valuable tool and is something they will update every year as budgets and amenities change.
There being no further business on the Park Board Agenda, Chair Hulbert declared the meeting
adjourned at 8:35 pm.