HomeMy WebLinkAboutAdmin - Liquor Task Force
City of Edina 4801 W. 50th St. Edina, MN 55424
Contact: Jordan Gilgenbach, Communications Coordinator Phone 952-826-0396 jgilgenbach@EdinaMN.gov EdinaMN.gov
FOR IMMEDIATE RELEASE
Five Named To Liquor Task Force
Edina, Minn., Jan. 14, 2015 – Five members have been appointed to a task force to make recommendations
to improve Edina’s municipal liquor operation, Edina Liquor.
David Burley, Ed Cracraft, Mike Lynch, Nick Pahl and Birdie Rand were selected for their vast and varying
experience in hospitality, retail or marketing.
“Edina Liquor is still profitable. However, we want to get back to a higher level of profitability seen in recent
years,” said City Manager Scott Neal. “With the task force, we’ll get a fresh perspective on operations and on
what we can do differently to continue to make Edina Liquor succeed.”
Neal will ask the task force to study and resolve the following questions:
How can the City increase the profits of the its municipal liquor operations without compromising its
commitment to restricting access to non-adults?
What operational practices can the City adopt to control its operating costs, while not diminishing its
profitability and quality of the customer experience?
What operational practices can the City adopt to improve the overall retail experience to our
consumers without decreasing profits or increasing net operating costs?
What marketing strategies can the City adopt that will increase sales and market share?
What management practices and structures can the City adopt that will better inform city
management and elected officials of the municipal liquor system’s operating performance?
The task force will begin meeting in February and is anticipated to continue its work through July, when it will
prepare a report with recommendations for staff. Neal will review the recommendations and share the report
with the City Council in August.
Those who wish to express an idea or comment about the process can contact Assistant City Manager Lisa
Schaefer at lschaefer@EdinaMN.gov. For more information, contact the Administration Department at 952-
826-0364.
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