Loading...
Video Production Policy 012821 ☐City Council Approved: 1/2009 ☒City-Wide Revised: 1/28/2021 ☐Department Video Production Policy The purpose of the City of Edina’s audio and visual communications is to provide information about the City’s government, services and attractions. Content produced by the City is cablecast on Comcast Channels 16 and 813 in Edina, government access channels branded as “Edina TV.” Content is also streamed via the City of Edina website, EdinaMN.gov, as well as YouTube and other social media. Content is chosen for production and broadcast based on the interest and value it may have to residents of Edina. Priorities For Video Production: 1. Broadcast of meetings of the City Council, Housing & Redevelopment Authority and Planning Commission. 2. Production and broadcast of regular City programs such as “Agenda: Edina,” “Beyond the Badge,” “On The Job” and “Public Art Profiles.” 3. Production and broadcast of public service announcements of the City and commercials for the City’s enterprise facilities. Commercials cannot run on Edina TV, but can be placed as advertisements on other channels and social media. 4. Filming and broadcast of activities, meetings and events requested by other governmental units, including Edina Public Schools, Hennepin County and the two watershed districts serving Edina. Costs of filming and production will be borne by the requesting jurisdiction. 5. Production and broadcast of public service announcements requested by other governmental units. Costs of filming and production will be borne by the requesting jurisdiction. 6. Filming and broadcast of meetings or events requested by Edina-based community organizations, provided the meeting or event is held at a City facility, has broad community appeal in the opinion of the Communications Director and is eligible and appropriate for broadcast on Edina TV. Costs of filming and production will be borne by the sponsoring organization. General Policies • The City reserves the right to air all content it produces and/or films on Edina TV and its social media channels. The City will make all final decisions on air time, frequency of playback and priority of airing. • Any portions of footage filmed may be used by the City for other unrelated broadcasts produced by the City. • All content produced by the Communications Department is copyrighted. • Inappropriate content will not be filmed or considered for playback. Examples of inappropriate content include: • Programming with a commercial intent, such as that promoting a specific business or service, unless incidentally mentioned as part of a program or in exchange for a sponsorship. Page | 2 • Political campaigning outside of a City-approved political debate or forum. • Programming containing religious content, unless incidentally mentioned as part of a program. • Pornography or offensive materials. • Programming containing obscene content or language. Editing and Playback of Meetings and Programming Meetings of the Edina City Council and designated Commissions will be rebroadcast on Edina TV and streamed on the City of Edina website. The playback schedule and duration for these meetings is set by the Video Production Coordinator with approval of the Communications Director, and is available from the Communications Department. Meetings are recorded and broadcast in their entirety and will not be edited or modified for any reason, including typographical errors in graphics. Production of the meeting, including decisions about what camera angle or electronic presentation is shown during the broadcast, is dictated by the director of the meeting, who is a member of the Communications Department. Programming and content outside of City meetings, including regular programming and public service announcements and special events, is produced and edited by the Communications Department. Content is dictated by the Communications Department staff, and is ultimately subject to the approval of the Communications Director. The playback schedule and duration for this programming is set by the Video Production Coordinator with the approval of the Communications Director, and is available from the Communications Department. To ensure consistency, content from non-government agencies and organizations will not be accepted for playback on Edina TV. Such content should be directed to Southwest Community Television for playback on the public access channel. Video content professionally produced by government units or organizations to which the City of Edina belongs will be considered for playback on Edina TV by the Video Production Coordinator, in consultation with the Communications Director. Examples of organizations to which the City of Edina belongs are the League of Minnesota Cities, Municipal Legislative Commission, International City-County Management Association, American Public Works Association, City-County Communications and Marketing Association, National Association of Government Communicators and the Minnesota Recreation and Parks Association. Video must be of a like-professional quality, with strong picture and audio quality, composition, lighting and white balance of content. Editing must be complete and include introductory slate and credits. Copies of all meetings, events and content produced by the City of Edina is available for purchase from the Communications Department. Compatibility with all DVD players or computers cannot be guaranteed. Page | 3 Public Use of City-Produced Content Content filmed and produced by the Communications Department staff is available to the public for use when a written request is made for specific footage. The City may charge a fee to recoup the cost of preparing the requested media files. Credit must be given to “Edina TV” for any content used. Program Sponsorship No advertisement will be shown on Edina TV. “Advertisement” means any message or other programming material that is cablecast, streamed or otherwise transmitted in exchange for remuneration and that is intended to 1) promote a service, facility or product offered by any person who is engaged in such offering for profit or 2) support or oppose any candidate for political office. “Sponsorship” means any message or other programming material that is cablecast, streamed or otherwise transmitted in exchange for remuneration and that is intended to acknowledge an organization’s support of programming on Edina TV. Sponsorship for future programming will be considered by the Communications Department as a means to recoup expenses incurred for the production of the program, and will ultimately be subject to the approval of the Communications Director. Sponsors may be acknowledged by up to a 30-second text and voice message at the beginning of the program. Text may appear over a static presentation of the sponsor’s logo. The voice message will consist of the following information: “This program made possible in part with funding provided by (name of the underwriter).” Edina TV Video Production Services The City of Edina video production staff is available for video production services for Edina-based community organizations, provided the meeting or event is held at a City facility. Examples of approved non-profit or government entities include youth athletic associations, 494 Commuter Services, 50th & France Business & Professional Association, Children’s HeartLink, Community Action Partnership of Hennepin County, Edina Chamber of Commerce, Edina Community Foundation, Edina Education Fund, Edina Public Schools, Explore Edina, Hennepin County, League of Women Voters of Edina, Minnehaha Creek Watershed District, Nine Mile Creek Watershed District, Sobriety High School and VEAP. All such projects must be coordinated through the Video Production Coordinator with approval from the Communications Director. Requests for video production services must be made at least seven days prior to the event that will be filmed. Requests for which staff is unavailable will be denied. Public Access Videos not eligible for playback on Edina TV might be appropriate for playback on Comcast’s or CenturyLink’s public access channel. For more information on Public Access available to residents of Edina, contact the Community Television Administrator at 952-826-0344. Approved January 2009; Revised Feb. 7, 2017, July 26, 2018, and Jan. 28, 2021