HomeMy WebLinkAboutNov. 20 - Edina Liquor Grand Reopening
City of Edina • 4801 W. 50th St. • Edina, MN 55424
Contact: Lauryn Grimes, Communications Intern
Phone 952-833-9522 • CommIntern@EdinaMN.gov • www.EdinaMN.gov
FOR IMMEDIATE RELEASE
Edina Liquor to Host Grand Reopening Event
Edina, Minn., Nov. 20, 2014 – Edina Liquor – 50th & France will host a grand reopening event Dec. 4-6
after major remodeling during October.
“The update went well; the old store was outdated,” said Director of Liquor Operations Steve Grausam. “We
can’t wait for the holidays to come. We’re hoping to see our customers come back from shopping at our
other stores and visit 50th & France again.”
Included in the estimated $311,000 remodel were10-foot ceilings store-wide, high-efficiency LED lighting, a
redesigned front checkout area, new wood plank vinyl flooring, brick accents, a new color scheme, newly tiled
entryway, updated shelving and display case at the front of the store and way-finding signage.
“It’s going to be a lot of fun,” said Store Manager Eric Pellinen of the grand reopening event. “The pricing is
going to be fantastic, the sampling is going to be great, and we have the opportunity to give some product to
our customers in the giveaways.”
The grand reopening celebration will feature deals and giveaways, including special pricing on high-end scotch;
sales of the Surly Darkness Brew (otherwise sold out in the market) and Surly Eight Ale; limited-edition wine
sales; tastings; and a three-for-$20 mix-and-match wine special. Customers will have an opportunity to sample
new offerings from Dewars and wax-dip a bottle if purchased – a great holiday gift idea – 2-5 p.m. Saturday,
Dec. 6.
“We’re eager to have people see the new facelift,” said Edina Liquor Marketing Assistant Kate Wisser. “This
grand opening event is really an opportunity to come in and take a look around, take advantage of some
special deals and see the new space.”
All festivities and specials are only available at Edina Liquor – 50th & France, 3943 W. 50th St.
All Edina Liquor locations will be closed Thursday, Nov. 27, for Thanksgiving. Stores will be open 9 a.m. to 4
p.m. Christmas Eve. Stores will be closed Christmas Day and New Year’s Day.
For more information, visit www.EdinaLiquor.com or www.Facebook.com/EdinaLiquor.
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