HomeMy WebLinkAboutVideo Production Policy 021722
☐City Council Approved: 1/2009
☒City-Wide Revised: 2/3/2022
☐Department
City of Edina Policy
Video Production Policy
The purpose of the City of Edina’s audio and visual communications is to provide information about
Edina city government, services and attractions. Most content produced by the City is cablecast on
Comcast Channels 16 and 813 in Edina, government access channels branded as “Edina TV.” That
content is also streamed via the City of Edina website, EdinaMN.gov, as well as YouTube and other
social media.
Content is chosen for production and broadcast based on the interest and value it may have to
residents of Edina.
Priorities For Video Production:
1. Broadcast of meetings of the City Council, Housing & Redevelopment Authority and Planning
Commission.
2. Production and broadcast of regular City programs such as “Agenda: Edina,” “Beyond the Badge,”
“On The Job” and “Public Art Profiles.”
3. Production and broadcast of public service announcements of the City and commercials for the
City’s enterprise facilities. Commercials cannot run on Edina TV, but can be placed as
advertisements on other channels and social media.
4. Filming and broadcast of activities, meetings and events requested by other governmental units,
including Edina Public Schools, Hennepin County and the two watershed districts serving Edina.
Costs of filming and production will be borne by the requesting jurisdiction.
5. Production and broadcast of public service announcements requested by other governmental
units. Costs of filming and production will be borne by the requesting jurisdiction.
6. Filming of meetings or events requested by Edina-based community organizations, provided the
meeting or event is held at a City facility. Costs of filming and production will be borne by the
requesting community organization.
Playback on Edina TV:
Because it is a government access channel, all content on Edina TV must be specific to local government
programs, activities and services of the City of Edina.
To ensure consistency, content from non-government agencies and organizations will not be accepted
for playback on Edina TV. Such content should be directed to Southwest Community Television for
playback on the public access channel.
Video content professionally produced by government units or organizations to which the City of Edina
belongs will be considered for playback on Edina TV by the Video Production Manager, in consultation
with the Communications Director. Examples of organizations to which the City of Edina belongs are
the League of Minnesota Cities, Municipal Legislative Commission, International City-County
Management Association, American Public Works Association, City-County Communications and
Marketing Association, National Association of Government Communicators and the Minnesota
Recreation and Parks Association. Video must be of a like-professional quality, with strong picture and
audio quality, composition, lighting and white balance of content. Editing must be complete and include
introductory slate and credits.
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Meetings or events of Edina-based community organizations filmed by the City, including candidate
forums and debates, will not be broadcast on Edina TV. Such content should be directed to Southwest
Community Television for playback on the public access channel.
General Policies
The City reserves the right to air all content it produces and/or films on Edina TV and its social
media channels. The City will make all final decisions on air time, frequency of playback and
priority of airing.
Any portions of footage filmed may be used by the City for other unrelated broadcasts produced
by the City.
All content produced by the Communications Department is copyrighted.
Inappropriate content will not be filmed or considered for playback. Examples of inappropriate content
include:
o Programming with a commercial intent, such as that promoting a specific business or
service, unless incidentally mentioned as part of a program or in exchange for a
sponsorship.
o Political campaigning outside of a political debate or forum.
o Programming containing religious content, unless incidentally mentioned as part of a
program.
o Pornography or offensive materials.
o Programming containing obscene content or language.
Editing and Playback of Meetings and Programming
Meetings of the Edina City Council and designated Commissions will be rebroadcast on Edina TV and
streamed on the City of Edina website. The playback schedule and duration for these meetings is set by
the Video Production Manager with approval of the Communications Director, and is available from the
Communications Department.
Meetings are recorded and broadcast in their entirety and will not be edited or modified for any reason,
including typographical errors in graphics. Production of the meeting, including decisions about what
camera angle or electronic presentation is shown during the broadcast, is dictated by the director of the
meeting, who is a member of the Communications Department.
Programming and content outside of City meetings, including regular programming and public service
announcements and special events, is produced and edited by the Communications Department.
Content is dictated by the Communications Department staff, and is ultimately subject to the approval
of the Communications Director. The playback schedule and duration for this programming is set by the
Video Production Manager with the approval of the Communications Director, and is available from the
Communications Department.
Copies of all meetings, events and content produced by the City of Edina is available for purchase from
the Communications Department. Compatibility with all DVD players or computers cannot be
guaranteed.
Public Use of City-Produced Content
Content filmed and produced by the Communications Department staff is available to the public for use
when a written request is made for specific footage. The City may charge a fee to recoup the cost of
preparing the requested media files. Credit must be given to “Edina TV” for any content used.
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Program Sponsorship
No advertisement will be shown on Edina TV. “Advertisement” means any message or other
programming material that is cablecast, streamed or otherwise transmitted in exchange for
remuneration and that is intended to 1) promote a service, facility or product offered by any person
who is engaged in such offering for profit or 2) support or oppose any candidate for political office.
“Sponsorship” means any message or other programming material that is cablecast, streamed or
otherwise transmitted in exchange for remuneration and that is intended to acknowledge an
organization’s support of programming on Edina TV.
Sponsorship may be considered by the Communications Department as a means to recoup expenses
incurred for the production of the program, and will ultimately be subject to the approval of the
Communications Director.
Sponsors may be acknowledged by up to a 30-second text and voice message at the beginning of the
program. Text may appear over a static presentation of the sponsor’s logo. The voice message will
consist of the following information: “This program made possible in part with funding provided by
(name of the underwriter).”
Edina TV Video Production Services
The City of Edina video production staff is available for video production services for Edina-based
community organizations, provided the meeting or event is held at a City facility. Examples of approved
non-profit or government entities include youth athletic associations, 494 Commuter Services, 50th &
France Business & Professional Association, Community Action Partnership of Hennepin County, Edina
Chamber of Commerce, Edina Community Foundation, Edina Education Fund, Edina Public Schools,
Explore Edina, Hennepin County, League of Women Voters of Edina, Minnehaha Creek Watershed
District, Nine Mile Creek Watershed District and Volunteers Enlisted to Assist People. All such projects
must be coordinated through the Video Production Manager with approval from the Communications
Director.
Requests for video production services must be made at least seven days prior to the event that will be filmed.
Requests for which staff is unavailable will be denied. Edina-based community organizations must sign a
contract prior to the event and pay for video production services within 30 days.
Public Access
Videos not eligible for playback on Edina TV might be appropriate for playback on Comcast’s public access
channel. For more information on Public Access available to residents of Edina, contact the Community
Television Administrator at 952-826-0344.
Approved January 2009; Revised Feb. 7, 2017, July 26, 2018, Jan. 28, 2021, and Feb. 17, 2022