HomeMy WebLinkAboutEdina Liquor Food Drive 2012
City of Edina • 4801 W. 50th St. • Edina, MN 55424
Contact: Jordan Gilgenbach, Communications Coordinator
Phone 952-826-0396 • jgilgenbach@EdinaMN.gov • www.EdinaMN.gov
FOR IMMEDIATE RELEASE
Edina Liquor Participates in Fifth-Annual Food Drive
Edina, Minn., Oct. 4, 2012 – Edina Liquor will hold a food drive through Oct. 31. All three Edina Liquor
locations will collect food and cash donations to benefit Volunteers Enlisted to Assist People (VEAP). VEAP is
a non-profit agency serving low-income, senior and disabled people in Edina, Bloomington, Richfield and south
Minneapolis.
This is Edina Liquor’s fifth year of participating in the food drive. Edina Liquor partners with MillerCoors and
the Minnesota Municipal Beverage Association as part of a larger, statewide food drive.
“There is a great need in our communities and we want to help,” said Liquor Operations Director Steve
Grausam. According to VEAP’s website, need has increased more than 10 percent in the past few years.
To entice customers to donate, Edina Liquor will give a customer a 10 percent discount if he or she donates
five or more non-perishable food items. In addition, store staff will ask customers at checkout if they would
like to donate $1 to VEAP, which will be added to the purchase total.
“This worked really well last year,” Grausam said. “People don’t always remember to bring food items, so this
is a convenient and easy way to still help out this great cause.”
In conjunction with the food drive, Edina Liquor – Southdale, 6755 York Ave. S., will hold a paper shredding-
event 10 a.m. to 1 p.m. Saturday, Oct. 23. Anyone can bring personal and confidential documents for
shredding. Though the shredding is free, a donation to the local food shelf is encouraged. Edina Liquor staff
will give out a coupon for 10 percent off a purchase at Edina Liquor to anyone who donates five cans of food
or more at the shredding event.
Edina Liquor collected 680 pounds of food and raised $1, 023 in 2011. In total, the equivalent of 1,703 pounds
of food was collected, quadrupling the total amount raised in 2010. Grausam said he hopes to increase this
year’s donations by 20 percent, which would bring donations to more than 2,000 pounds of food.
“I know Edinans can help make this goal a reality,” he said. “We are so grateful for the community’s support.”
The single store in the state that collects the most food will receive a $1,000 check from MillerCoors and the
Minnesota Municipal Beverage Association to donate to the store’s food shelf of choice.
For more information, contact Grausam at 952-903-5732.
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