HomeMy WebLinkAbout1986-11-20 Arts Culture Commission MinutesEDINA ART CENTER BOARD MEETING
7:30 A.M.
NOVEMBER 20, 1986
EDINA ART CENTER
MEMBERS PRESENT: Jim Van Valkenburg, Sharon Hale, Harriette Bach, Betty Paugh,
Liz Eisenbrey, Sandy Clark, Judy Smith, Art Dickey,
Lee Heikens.
STAFF PRESENT: Bob Kojetin, Diana Hedges, Molli(e Paulson.
OTHERS: Jean Rydell
I. CALL TO ORDER
The meeting was called to order by Jim Van Valkenburg. He then announced
that he had to leave at 8:00 A.M. and, therefore, would go to item IV on
the agenda - discussing fees, charges and budgetary concerns.
II. FEES AND CHARGES
Director's Recommendations
After research and analysis of the budgetary needs, Diana Hedges made the
following recommendations:
1. Raise tuition for classes 10% as requested by the City Council.
2. Remove the existing 10% discount for Members in the Gift Gallery.
3. Retain the 10% discount for Members on supplies, but raise the supply
prices to customers by 5% to compensate.
4. Continue with 10% discount to Members for class registration.
(See comparison report - page 2.)
5. Allow Membership fees to remain the same until next year. Membership
prices were raised this year and an increase would not be in range with
competitive facilities. (See pages 2 and 3.)
In conclusion, Diana Hedges stated that it is financially unwise to raise
prices of classes, increase cost of Memberships, discontinue discounts in
the Gift Gallery and eliminate discount on supplies ALL AT THE SAME TIME.
She believes that a gradual increase would be more effective in long term
budget concerns.
Diana Hedges also recommended to reduce operating expenses through staff
salaries, publications and advertising.
Sandy Clark especially liked recommendation No. 3. and the Board was in
favor of ill the budgetary recommendations. Everyone commented that
Diana Hedges' job of formulating the budget was well done.
Sharon Hale commented about Bloomington Art Center's class rates being
less and Judy Smith speculated that they were supplemented by money from
their big' fund raiser.
Sharon Hale interjected that we consider piitting an ad in some of the
"free advertisers" in place of Star:and Tribune ad..
EAC minutes - page 2
Jim Van Valkenburg.questioned the freeze on the director's salary. Bob
Kojetin indicated that city-wide raises are negotiated for all non-union
employees. Also, individual employee evaluations are recommended by
department heads when on a step level for increases during the first four
years of employment.
Diana Hedges suggested that we work hard to increase our revenue goals.
III. APPROVAL OF MINUTES OF OCTOBER, 1986 MEETING
Judy Smith took over the meeting as Jim Van Valkenhurg had to leave.
Judy Smith called for approval of the minutes as read and they were
initially approved, but later the "Art In The Park" dates were corrected
to read October 10 and 11.
IV. OFFICE REPORT
Classes:
Class statistics from Fall I Session were reported by Diana Hedges.
486 Total students (compared with 442 Fall I 1985)
339 Adult students
147 Children
153 are current members
333 are non-members
193 Adult non-residents
146 Adult residents
109 Child residents
38 Child non-residents
Diana Hedges reported that classes for the Fall 2 session are filling up
with most classes beginning the week of December 1, due to Thanksgiving.
Diana Hedges also mentioned that she had talked with Virginia Bodine and
will be scheduling a Mardi Gras mask-making workshop in conjunction with
EDINAMITE '87.
Exhibits
The opening of Kay Sharkey Schlosser's watercolors and Edina Art
Center Potters will he on December 7 from 2-4 P.M.
The January exhibit will feature Janis Sieve and Betty Berg - paintings
and Helen Zabel - Calligraphy.
Next week is National Arts Week and we encourage all Board members
and friends to view our current exhibit of the eight members of the
Minnesota Crafts Council.
Other
Diana Hedges welcomed new board members Peter Spokes and Delores Paul.
Peter Spokes is out of town today, but has received a packet of infor-
mation and has already assisted in a grant proposal letter to the
Walser Corporation for subsidies for family workshops. (Copies of
letter on request.) Although Delores Paul does not officially join
the Board until January, she has agreed to attend the computer certi-
fication classes on December 4 and 11. She has already completed
several computer classes at the Community Center and will be using the
Foundation's computer initially to simplify our mailing list.
EAC minutes - page 3
Judy Smith commented that it is important that someone should be
"certified" to use the computer.
Bob Kojetin said that the City office computer is accessable at
any time of day and we will need volunteer help at programming our
mailing list.
It was decided to use the Park and Recreation computer instead of
the Foundation computer.
Donna Skagerberg could not he at today's meeting, but would like us
to decide the fee to charge for "Art In The Park".
SHARON HALE MADE A MOTION TO CHARGE A $75.00 FEE FOR A SPACE AT
"ART IN THE PARK" AT EDINBOROUGH.
Harriette Bach seconded the motion and it was approved unanimously
by the Board.,
Diana Hedges reminded everyone of the holiday party at Sharon Hale's
home on December 18 at 6:30 P.M.
Fund Drive
The list of contributing names for the fund drive was passed around
with last year's total at $1,780 and this year's total at $2,100
to date.
Diana Hedges suggested a follow-up postcard to people that did not
respond to the original fund drive letter.
Art Dickey and others said that they would make phone calls.
Judy Smith and "ways and means" committee agreed that we should send
postcards.
A list of names and figures to date was passed around and many positive
comments regarding the letter (compiled by Judy Smith, Sharon Hale,
Art Dickey and Donna Skagerberg) were made by the Board. A total of
674 letters were mailed.
Diana Hedges thanked Bob Kojetin for having Lloyd build handrails in the
garage classroom and Gallery area. The handrails are very much appreciated
by our patrons who have problems with the stairs.
Gift Gallery
Mollie Paulson reported the total sales for October, 1986 were $1,158
as compared to $677.79 in 1985. She also reported the total sales for
the Year ending last week were $7,143.84, and total sales ending last
week in 1985 were $3,686.22.
Membership Update
Liz Eisenbrey reported that Edina Art Center membership is 317 which
is 49 short from last year, and that in September and October seventy-
five letters were sent to previous members to reconsider their member-
ships, but without much response. She speculated that the drop might
be from the increase in membership fee from January, 1986.
Lee Heikens reminded the Board that in the past we gained additional
memberships from those who registered to be in the Juried Show.
Liz Eisenbrey restated her concern that we are not growing and that
donors and volunteers come from "real members".
EAC minutes - page 4
Membership (cont.)
Betty Paugh suggested that Liz Eisenbrey consider speaking to
various community clubs, such as Edina Woman's Club or the
Federated Women's Club and present our slide show.
Lee Heikens agreed to help update the film on the Edina Art Center.
Sandy Clark recommended that we promote our Edina Art Center car
stickers door to door. No decision was made.
V. OLD BUSINESS
Sign installation at Corner of Valley View and 66th Street
Sandy Clark brought a map of Edina to indicate the population of
Edina residents West and North of the sign location - those who would
be using the Crosstown Highway and Valley View Road exit. She indi-
cated that the sign could not be seen well coming from that direction
if it faced east.
Diana Hedges stated that the sign should be placed in a southeast
direction.
Bob Kojetin indicated that "Edina Art Center" will be at the top of
the sign and "Edinagram" on the bottom.
No final decision was made on the sign location.
Liz Eisenbrey asked about directive arrows leading people into the
Edina Art Center. Bob Kojetin replied that it's being worked on.
Other
Sandy Clark suggested that Pat Greer should be a Board member.
Bob Kojetin responded that an employee of the city should not be a
Board member.
Sharon Hale related that we should send an invitation to Pat Greer
to attend Board meetings and the Board unanimously agreed. Diana
Hedges replied that she would do so.
VI. JUDY SMITH ADJOURNED MEETING
NO MEETING IN DECEMBER - NEXT MEETING WILL BE AT 7:30 A.M. JANUARY 15, 1987.